# Cloudinary vs PhotoShelter for Brands Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Cloudinary excels in user satisfaction, boasting a higher overall score compared to PhotoShelter for Brands. Users appreciate its straightforward process for handling large files and the ability to test transformations, making it a favorite for those needing robust image management.
- **Users say** that PhotoShelter for Brands offers a visually appealing interface that enhances the user experience. Many find the workspace feature particularly beneficial, as it simplifies the management and sharing of high-quality images, making it a go-to tool for teams.
- **Reviewers mention** that Cloudinary's free plan provides significant value, allowing users to purchase upgrades as needed. This flexibility is highlighted by users who find it convenient for hosting large collections, such as wedding photos, all in one easily accessible location.
- **According to verified reviews** , PhotoShelter for Brands is praised for its exceptional customer support, with users noting the responsiveness and helpfulness of the team. This level of support is a key factor for organizations looking for a reliable partner in their digital asset management.
- **G2 reviewers highlight** that both platforms offer similar ease of use, but Cloudinary edges out slightly in setup efficiency. Users appreciate the intuitive onboarding process, which helps them get started quickly without extensive training.
- **Users report** that while PhotoShelter for Brands shines in image management and aesthetic appeal, Cloudinary's advanced features, such as image upscaling and integration with GitHub, cater well to tech-savvy users looking for powerful transformation capabilities.



| | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 217 | 1,103 | 
| **Largest Market Segment** | Small-Business (40.5% of reviews) | Mid-Market (48.1% of reviews) | 
| **Entry Level Price** | $224.00 | No pricing available | 

---
## Top Pros & Cons

### Cloudinary

Pros:
- Ease of Use (71 reviews)
- Image Management (43 reviews)

Cons:
- Poor Navigation (22 reviews)
- Expensive (21 reviews)

### PhotoShelter for Brands

Pros:
- Ease of Use (26 reviews)
- Easy Organization (16 reviews)

Cons:
- Expensive (8 reviews)
- Learning Curve (8 reviews)

---
## Ratings Comparison
| Rating | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
  | **Meets Requirements** | 9.0 (174 reviews) | 8.7 (975 reviews) | 
  | **Ease of Use** | 8.4 (176 reviews) | 8.4 (975 reviews) | 
  | **Ease of Setup** | 8.6 (140 reviews) | 8.1 (593 reviews) | 
  | **Ease of Admin** | 8.2 (60 reviews) | 8.4 (587 reviews) | 
  | **Quality of Support** | 8.5 (136 reviews) | 9.0 (845 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (60 reviews) | 9.0 (559 reviews) | 
  | **Product Direction (% positive)** | 8.5 (166 reviews) | 8.7 (951 reviews) | 

---
## Pricing

### Cloudinary

#### Entry-Level Pricing

Plan: Advanced

Price: $224.00

Description: Engaging visual experiences with advanced features.

Key Features:
- Custom domain (CNAME) support
- Optional HTTPS SSL Certificate
- Authentication Options

[Browse all 6 editions](https://www.g2.com/products/cloudinary/pricing)

#### Free Trial

Yes

### PhotoShelter for Brands

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Cloudinary** | 7.8/10 | 128 |
| **PhotoShelter for Brands** | 8.2/10 | 835 |

#### Interface and Performance

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Import/Export** | 8.6 (96 reviews) | 8.6 (769 reviews) ✓ Verified | 
| **Organizational Interface** | 8.1 (108 reviews) | 8.2 (784 reviews) ✓ Verified | 
| **Search** | 8.0 (99 reviews) | 8.1 (796 reviews) ✓ Verified | 
| **File Preview** | 8.4 (86 reviews) | 8.2 (789 reviews) ✓ Verified | 
| **Analytics** | 7.0 (88 reviews) | 6.9 (127 reviews) | 

#### Asset Management

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **File Types** | 9.1 (90 reviews) | 8.7 (746 reviews) ✓ Verified | 
| **Metadata** | 8.2 (90 reviews) | 8.8 (735 reviews) ✓ Verified | 
| **File Transformation** | 8.9 (103 reviews) | 8.5 (548 reviews) ✓ Verified | 
| **Versioning** | 7.7 (86 reviews) | 7.7 (146 reviews) ✓ Verified | 
| **Expiration** | 7.2 (79 reviews) | 8.5 (428 reviews) ✓ Verified | 
| **Watermark** | 7.1 (80 reviews) | 8.2 (374 reviews) ✓ Verified | 
| **Digital Rights Management** | 7.2 (73 reviews) | 8.6 (434 reviews) ✓ Verified | 
| **Brand Guidelines** | 7.1 (75 reviews) | 7.6 (135 reviews) | 

#### Media Types

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Video** | 8.1 (78 reviews) | 8.0 (437 reviews) ✓ Verified | 
| **Audio** | 7.0 (73 reviews) | 7.6 (275 reviews) ✓ Verified | 
| **Images** | 9.5 (103 reviews) | 9.4 (786 reviews) ✓ Verified | 

#### Administration

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Workflow Management** | 7.6 (84 reviews) | 8.3 (599 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.7 (84 reviews) | 8.1 (727 reviews) ✓ Verified | 
| **Brand Portal** | 7.6 (82 reviews) | 8.3 (675 reviews) ✓ Verified | 
| **Integration with Creative Software** | 7.1 (74 reviews) | 7.8 (384 reviews) ✓ Verified | 
| **Integration with Marketing Software** | 7.5 (81 reviews) | 7.7 (246 reviews) ✓ Verified | 

#### Agentic AI - Digital Asset Management

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Cross-system Integration** | 7.4 (42 reviews) | 7.2 (16 reviews) | 

### Creative Portfolio Management

| Product | Score | Reviews |
|---|---|---|
| **Cloudinary** | N/A | N/A |
| **PhotoShelter for Brands** | 8.4/10 | 161 |

#### Portfolio

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Display work** | Not enough data | 8.5 (113 reviews) | 
| **Build portfolio** | Not enough data | 8.5 (107 reviews) | 
| **Pre-made templates** | Not enough data | 7.8 (82 reviews) | 
| **Edit** | Not enough data | Feature Not Available | 
| **Portfolio format** | Not enough data | 8.2 (97 reviews) | 

#### Logistics

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **File format** | Not enough data | 8.8 (129 reviews) | 
| **Domain name** | Not enough data | 8.6 (112 reviews) | 
| **File upload** | Not enough data | 8.9 (135 reviews) | 
| **E-commerce** | Not enough data | 7.9 (74 reviews) | 

### Video Hosting

| Product | Score | Reviews |
|---|---|---|
| **Cloudinary** | 6.8/10 | 23 |
| **PhotoShelter for Brands** | N/A | N/A |

#### Hosting

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Video player** | 7.8 (19 reviews) | Not enough data | 
| **Profile channel** | 6.5 (17 reviews) | Not enough data | 
| **Live streaming** | 5.3 (17 reviews) | Not enough data | 

#### Management

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Video management** | 8.1 (19 reviews) | Not enough data | 
| **Distribution** | 8.6 (18 reviews) | Not enough data | 
| **Private upload** | 7.6 (17 reviews) | Not enough data | 
| **Collaboration** | 6.5 (17 reviews) | Not enough data | 

#### Marketing

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Monetization** | 5.9 (16 reviews) | Not enough data | 
| **Engagement tools** | 5.8 (16 reviews) | Not enough data | 
| **SEO** | 7.0 (17 reviews) | Not enough data | 
| **Social sharing** | 6.3 (17 reviews) | Not enough data | 

#### Insights

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Analytics** | 7.1 (17 reviews) | Not enough data | 
| **Integrations** | 7.4 (18 reviews) | Not enough data | 

#### Generative AI

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **AI Text-to-Image** | 5.2 (19 reviews) | Not enough data | 
| **AI Text-to-Video** | Feature Not Available | Not enough data | 
| **AI Text-to-3D** | Feature Not Available | Not enough data | 

#### Platform

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Content organization** | 7.6 (20 reviews) | Not enough data | 
| **Video editing** | 6.1 (18 reviews) | Not enough data | 
| **Analytics** | 7.1 (17 reviews) | Not enough data | 
| **User engagement** | 6.6 (16 reviews) | Not enough data | 
| **Integrations** | 6.5 (17 reviews) | Not enough data | 
| **Live streaming** | 5.7 (17 reviews) | Not enough data | 

#### Security

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Encoding and transcoding** | 7.9 (19 reviews) | Not enough data | 
| **Security and privacy** | 8.0 (19 reviews) | Not enough data | 

#### Agentic AI - Video Hosting

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Autonomous Task Execution** | 5.9 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Video Platform as a Service (VPaaS)

| Product | Score | Reviews |
|---|---|---|
| **Cloudinary** | 8.2/10 | 13 |
| **PhotoShelter for Brands** | N/A | N/A |

#### API Features

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Live Chat** | Feature Not Available | Not enough data | 
| **Screen Sharing** | Feature Not Available | Not enough data | 
| **Subtitles and Closed Captions** | 7.6 (11 reviews) | Not enough data | 
| **Custom Video Player** | 8.8 (12 reviews) | Not enough data | 
| **Live Simulcasting** | 8.2 (10 reviews) | Not enough data | 

#### Security and Compliance

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Encryption** | 8.5 (12 reviews) | Not enough data | 
| **Watermarking** | 8.8 (11 reviews) | Not enough data | 
| **HIPAA Compliance** | 7.0 (10 reviews) | Not enough data | 
| **GDPR Compliance** | 8.5 (12 reviews) | Not enough data | 

### Image Optimization

| Product | Score | Reviews |
|---|---|---|
| **Cloudinary** | 8.0/10 | 65 |
| **PhotoShelter for Brands** | N/A | N/A |

#### Technical Features

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **No-Code Integration** | 7.4 (60 reviews) | Not enough data | 
| **Reporting and Analytics** | 7.0 (59 reviews) | Not enough data | 

#### Optimization Features

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **GIF Compression** | 8.3 (57 reviews) | Not enough data | 
| **Lazy Loading** | 8.3 (61 reviews) | Not enough data | 

#### Content Delivery Network (CDN) Type

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **CDN Agnostic** | 7.8 (56 reviews) | Not enough data | 
| **CDN Provider** | 8.7 (57 reviews) | Not enough data | 
| **Third Party CDN** | 8.4 (52 reviews) | Not enough data | 

### User-Generated Content

| Product | Score | Reviews |
|---|---|---|
| **Cloudinary** | N/A | N/A |
| **PhotoShelter for Brands** | 9.0/10 | 12 |

#### Visual UGC

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Campaign Customization** | Not enough data | 8.8 (7 reviews) | 
| **Widget Customization** | Not enough data | 9.2 (8 reviews) | 
| **Widget** | Not enough data | 9.3 (7 reviews) | 
| **Media Library** | Not enough data | 9.2 (11 reviews) | 

#### Integrations

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Social Media** | Not enough data | 9.2 (6 reviews) | 
| **Content Creation** | Not enough data | 8.8 (7 reviews) | 
| **Marketing Automation** | Not enough data | 9.0 (7 reviews) | 
| **Rights Management** | Not enough data | 8.1 (9 reviews) | 

#### Support

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Onboarding** | Not enough data | 9.1 (11 reviews) | 
| **24/7 Client Support** | Not enough data | 9.2 (11 reviews) | 

#### Performance

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **UGC Analytics** | Not enough data | 9.0 (8 reviews) | 
| **Lazy-Loading** | Not enough data | 8.8 (7 reviews) | 

### Photo Editing

| Product | Score | Reviews |
|---|---|---|
| **Cloudinary** | N/A | N/A |
| **PhotoShelter for Brands** | N/A | N/A |

#### Generative AI

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **AI Text-to-Image** | Feature Not Available | Not enough data | 
| **AI Text-to-3D** | Feature Not Available | Not enough data | 

#### Agentic AI - Photo Editing

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Content Moderation Tools

| Product | Score | Reviews |
|---|---|---|
| **Cloudinary** | N/A | N/A |
| **PhotoShelter for Brands** | N/A | N/A |

#### Moderation - Content Moderation Tools

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Text Moderation** | Not enough data | Not enough data | 
| **User Violation Enforcement** | Not enough data | Not enough data | 
| **Audio Moderation** | Not enough data | Not enough data | 
| **Image/Video Moderation** | Not enough data | Not enough data | 

#### Platform - Content Moderation Tools

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Toxicity Detection** | Not enough data | Not enough data | 
| **Custom AI Model** | Not enough data | Not enough data | 
| **Analytics and Reporting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 

#### Agentic AI - Content Moderation Tools

| Feature | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)

**Unique to Cloudinary (5):** [Video Platform as a Service (VPaaS) Software](https://www.g2.com/categories/video-platform-as-a-service-vpaas), [Image Optimization Software](https://www.g2.com/categories/image-optimization), [Video Hosting Platforms](https://www.g2.com/categories/video-hosting-platforms), [Photo Editing Software](https://www.g2.com/categories/photo-editing), [Content Moderation Tools Software](https://www.g2.com/categories/content-moderation-tools)

**Unique to PhotoShelter for Brands (2):** [Creative Portfolio Management Software](https://www.g2.com/categories/creative-portfolio-management), [User-Generated Content Platforms](https://www.g2.com/categories/user-generated-content-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Cloudinary | PhotoShelter for Brands | 
|---|---|---|
| **Small-Business** | 40.5% | 23.9% | 
| **Mid-Market** | 33.8% | 48.1% | 
| **Enterprise** | 25.6% | 28.1% | 

### By Industry

#### Cloudinary

- **Retail:** 11.9%
- **Leisure, Travel & Tourism:** 8.1%
- **Computer Software:** 5.4%
- **Marketing and Advertising:** 5.4%
- **Information Technology and Services:** 4.3%
- **Real Estate:** 4.3%
- **Apparel & Fashion:** 3.8%
- **Consumer Goods:** 3.2%
- **Design:** 2.7%
- **Commercial Real Estate:** 2.7%
- **Other:** 48.1%

#### PhotoShelter for Brands

- **Higher Education:** 26.0%
- **Sports:** 11.5%
- **Education Management:** 7.4%
- **Non-Profit Organization Management:** 7.3%
- **Marketing and Advertising:** 5.5%
- **Photography:** 4.7%
- **Hospital & Health Care:** 2.3%
- **Consumer Goods:** 2.0%
- **Media Production:** 1.9%
- **Government Administration:** 1.8%
- **Other:** 29.7%

---
## Alternatives

### Alternatives to Cloudinary

- [ImageKit](https://www.g2.com/products/imagekit/reviews) — 4.7/5 stars (300 reviews)
- [Vimeo](https://www.g2.com/products/vimeo/reviews) — 4.3/5 stars (722 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1144 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (692 reviews)
- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [Gumlet](https://www.g2.com/products/gumlet/reviews) — 4.7/5 stars (357 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1772 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (631 reviews)
- [Wistia](https://www.g2.com/products/wistia/reviews) — 4.6/5 stars (1140 reviews)
- [Air](https://www.g2.com/products/air-labs-inc-air/reviews) — 4.6/5 stars (820 reviews)

### Alternatives to PhotoShelter for Brands

- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1772 reviews)
- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1144 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (631 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (397 reviews)
- [Wiredrive](https://www.g2.com/products/wiredrive/reviews) — 4.3/5 stars (253 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (119 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (692 reviews)
- [Extensis Portfolio](https://www.g2.com/products/extensis-portfolio/reviews) — 4.0/5 stars (100 reviews)

---
## Top Discussions

### Cloudinary

- Title: [Is Cloudinary free to use?](https://www.g2.com/discussions/is-cloudinary-free-to-use) — 1 comment
  > **Top comment:** "At some extent, Yes. It offer 25000 transformations for free for a month. And 25 GB of media storage for free."
- Title: [What is RES Cloudinary?](https://www.g2.com/discussions/what-is-res-cloudinary) — 1 comment *(includes official response)*
  > **Top comment:** "Cloudinary incorporates robust Content Delivery Network (CDN) features to efficiently distribute media assets across the web. With strategically located edge..."
- Title: [Is Cloudinary a database?](https://www.g2.com/discussions/is-cloudinary-a-database) — 1 comment *(includes official response)*
  > **Top comment:** "No, Cloudinary is a cloud-based service that manages media assets, such as images and videos, for websites and apps. Cloudinary's servers handle the upload,..."
- Title: [What is Cloudinary used for?](https://www.g2.com/discussions/what-is-cloudinary-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Cloudinary is a cloud-based platform that helps users manage images and videos for websites and mobile apps. It allows users to upload, store, manipulate,..."

### PhotoShelter for Brands

- Title: [How long have you used Third Light?](https://www.g2.com/discussions/36809-how-long-have-you-used-third-light) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for taking the time to visit our G2 page and start a discussion! I'll be happy to put you in touch with another customer that has been with Third..."
- Title: [What is the best way to get a brand/department on board to use your service?](https://www.g2.com/discussions/34583-what-is-the-best-way-to-get-a-brand-department-on-board-to-use-your-service) — 1 comment
  > **Top comment:** "Hi - our Stories site has a couple of resources that may help you and your team:
https://stories.photoshelter.com/need-digital-asset-management-tips/..."
- Title: [Are you considering the Capture One plugin ? The idea was proposed 5 years ago in your forum](https://www.g2.com/discussions/34275-are-you-considering-the-capture-one-plugin-the-idea-was-proposed-5-years-ago-in-your-forum) — 1 comment, 1 upvote
  > **Top comment:** "Hi Luis! Thanks for your question about future plugins. We are always looking to improve our product to best meet the needs of our clients! Please reach out..."
- Title: [I've submitted a series of 'wish list' of features and improvements. How can we track if these are being implemented, considered or dismissed?](https://www.g2.com/discussions/27054-i-ve-submitted-a-series-of-wish-list-of-features-and-improvements-how-can-we-track-if-these-are-being-implemented-considered-or-dismissed) — 1 comment
  > **Top comment:** "Hi Gustavo,

Thanks for reaching out with some suggestions for improvements! Please contact me at jseibels@photoshelter.com and I will be sure to get you..."
- Title: [What is the roadmap plan for 2020?](https://www.g2.com/discussions/what-is-the-roadmap-plan-for-2020) — 1 comment, 1 upvote
  > **Top comment:** "Hi Shana,

Thanks for your comment and interest in beta testing new features! Please reach out to me at jseibels@photoshelter.com and I will be sure to put..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cloudinary-vs-photoshelter-for-brands)