Compare Close and Zoho CRM

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At a Glance
Close
Close
Star Rating
(2,032)4.7 out of 5
Market Segments
Small-Business (79.1% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$9.00 1 Seat Per Month
Free Trial is available
Browse all 4 pricing plans
Zoho CRM
Zoho CRM
Star Rating
(2,925)4.1 out of 5
Market Segments
Small-Business (61.6% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Close excels in user experience, with many users highlighting its ease of use and quick setup process. One user mentioned that Close is "super easy to learn and use as a CRM," making it particularly appealing for teams looking for a straightforward solution.
  • Users say that Zoho CRM offers impressive customizability and extensive automation capabilities, which are beneficial for businesses with specific workflow needs. Reviewers appreciate its ability to serve as a "great central hub for all my activity," although some note that it can be complex to configure.
  • According to verified reviews, Close has a strong focus on pipeline management and forecasting features, which users find valuable for sales development roles. One reviewer specifically mentioned valuing its forecasting feature, indicating that it supports effective sales strategies.
  • Reviewers mention that Zoho CRM's pricing model is attractive, especially for small businesses, as it offers a free tier that allows users to explore its features without financial commitment. This affordability is a significant draw for startups and smaller teams.
  • G2 reviewers highlight that Close provides exceptional customer support, with many users rating it highly for responsiveness and helpfulness. This level of support can be crucial for teams that need quick assistance during implementation and daily operations.
  • Users report that while Zoho CRM has a wealth of features, it sometimes struggles with user-friendliness compared to Close. Some users have expressed that the learning curve can be steep, which may hinder quick adoption for new users.
Pricing
Entry-Level Pricing
Close
Solo
$9.00
1 Seat Per Month
Browse all 4 pricing plans
Zoho CRM
Free Edition
Free
Browse all 5 pricing plans
Free Trial
Close
Free Trial is available
Zoho CRM
Free Trial is available
Ratings
Meets Requirements
9.1
1,753
8.4
2,483
Ease of Use
9.2
1,794
8.3
2,503
Ease of Setup
9.0
1,132
8.0
1,273
Ease of Admin
9.0
568
8.0
1,022
Quality of Support
9.3
1,568
7.6
2,275
Has the product been a good partner in doing business?
9.3
563
8.0
997
Product Direction (% positive)
9.5
1,764
8.0
2,410
Features by Category
8.6
1,520
8.1
1,969
Sales Force Automation
9.0
1359
|
Verified
8.5
1659
|
Verified
Feature Not Available
8.3
877
|
Verified
9.0
1363
|
Verified
8.2
1574
|
Verified
9.0
1391
|
Verified
8.2
1636
|
Verified
8.3
1166
7.8
1186
|
Verified
9.1
1308
|
Verified
8.4
672
|
Verified
8.4
1124
7.9
1217
|
Verified
8.3
1131
8.0
1209
|
Verified
8.4
1162
8.2
1323
|
Verified
Marketing Automation
8.7
1264
8.1
1348
|
Verified
8.5
1219
7.9
1305
|
Verified
9.2
1341
8.4
1544
|
Verified
8.2
1133
7.9
1129
|
Verified
Customer Support
8.7
1216
|
Verified
8.0
1203
|
Verified
8.7
1226
|
Verified
7.9
1205
|
Verified
8.7
1260
|
Verified
7.9
1237
|
Verified
8.7
1252
|
Verified
7.8
1069
|
Verified
8.6
1199
|
Verified
8.0
1113
|
Verified
Reporting & Analytics
8.6
1262
|
Verified
8.2
1514
|
Verified
8.8
1283
|
Verified
8.2
1564
|
Verified
8.2
1142
8.1
1055
|
Verified
Mobile & Social
8.2
1075
8.1
1083
|
Verified
7.9
1098
8.0
1092
|
Verified
8.2
1088
8.0
1203
|
Verified
Platform
8.7
1196
|
Verified
8.1
872
|
Verified
8.8
1215
|
Verified
8.2
843
|
Verified
8.9
1197
8.4
859
|
Verified
8.5
1124
8.1
649
|
Verified
8.0
1070
|
Verified
7.8
548
|
Verified
8.4
1097
8.1
719
|
Verified
9.1
1215
|
Verified
8.4
852
|
Verified
8.4
1114
8.1
662
|
Verified
Integration
8.8
1123
|
Verified
8.3
652
|
Verified
8.7
1125
|
Verified
8.1
646
|
Verified
8.5
1059
|
Verified
8.0
606
|
Verified
Generative AI
Feature Not Available
8.2
181
Agentic AI - CRM
8.5
82
8.0
66
8.5
80
8.3
64
8.6
80
8.1
68
8.5
81
8.0
66
8.7
81
8.2
65
8.8
80
8.3
65
8.7
80
8.3
65
Not enough data
7.7
121
Configuration - cpq
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
59
Not enough data
8.3
55
Not enough data
8.4
60
Pricing
Not enough data
8.1
62
Not enough data
7.5
57
Not enough data
8.1
56
Not enough data
8.4
58
Not enough data
8.6
58
Not enough data
8.5
56
Quoting
Not enough data
8.4
58
Not enough data
8.4
52
Not enough data
8.4
53
Not enough data
8.4
55
Not enough data
8.6
52
Admin
Not enough data
8.2
89
Not enough data
7.7
83
Not enough data
8.3
86
Not enough data
8.3
83
Channels
Not enough data
8.1
57
Not enough data
7.7
52
Not enough data
8.0
49
Platform
Not enough data
8.4
89
Not enough data
8.2
85
Not enough data
8.0
77
Not enough data
8.5
88
Not enough data
8.4
90
Not enough data
8.6
20
Generative AI - cpq
Not enough data
7.4
15
Not enough data
7.5
16
Not enough data
7.7
16
Not enough data
8.7
75
Competition
Not enough data
8.7
58
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.5
53
|
Verified
Not enough data
8.5
55
|
Verified
Not enough data
7.9
18
Agentic AI - Sales Gamification
Not enough data
Not enough data
Integrations
Not enough data
8.9
61
|
Verified
Not enough data
8.8
59
Not enough data
8.7
45
Platform
Not enough data
8.8
65
|
Verified
Not enough data
8.9
64
|
Verified
Not enough data
8.8
58
|
Verified
Not enough data
8.8
63
|
Verified
Not enough data
8.8
63
|
Verified
Employee Features
Not enough data
8.9
66
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.9
147
8.5
80
Lead Facilitation
7.9
133
8.4
72
8.6
133
8.8
73
9.0
140
8.8
73
8.6
134
8.8
73
Organization
9.2
136
8.6
74
8.9
133
8.4
73
8.9
133
8.6
73
Performance Analysis
8.2
127
Feature Not Available
8.9
134
8.6
75
Sales Analysis
8.3
134
8.4
69
8.6
134
8.4
73
Generative AI
8.4
82
8.3
27
8.7
82
8.1
27
Agentic AI - AI Sales Assistant
9.8
9
Not enough data
9.6
9
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.8
8
Not enough data
8.9
9
Not enough data
9.8
8
Not enough data
8.6
229
8.2
170
Integrated Workflows
9.1
220
8.7
160
9.1
223
8.8
156
9.0
215
8.3
145
8.7
212
8.2
141
9.0
217
8.9
154
9.0
221
8.8
152
8.9
220
8.5
147
Repeatability and Reportability
8.6
215
8.4
144
8.9
215
8.6
149
8.9
206
8.6
142
8.3
204
8.2
138
7.8
201
7.9
120
AI and Automation
8.2
194
8.3
146
8.1
197
8.5
145
8.2
190
8.3
139
7.9
198
8.1
133
7.8
196
7.8
125
Generative AI
8.0
197
7.5
69
Agentic AI - Sales Engagement
8.5
32
7.9
28
8.5
32
7.8
26
8.6
32
8.0
27
8.3
31
7.9
26
8.8
31
7.7
27
8.8
32
8.0
27
8.9
32
8.1
26
9.0
156
Not enough data
Dialing Options
9.1
150
Not enough data
9.2
151
Not enough data
9.4
17
Not enough data
Agent Tools
8.6
146
Not enough data
8.8
142
Not enough data
9.4
147
Not enough data
Automation
8.9
141
Not enough data
8.5
142
Not enough data
8.6
142
Not enough data
Agentic AI - Auto Dialer
8.8
21
Not enough data
8.8
21
Not enough data
AI Capabilities - Auto Dialer
9.4
17
Not enough data
9.3
17
Not enough data
9.5
17
Not enough data
Not enough data
8.4
56
Customer Requirements
Not enough data
8.5
51
Not enough data
8.5
50
Not enough data
8.5
52
Contracts
Not enough data
8.5
50
Not enough data
8.2
47
Not enough data
8.4
50
Revenue
Not enough data
8.5
52
Not enough data
8.5
50
Not enough data
8.4
47
8.8
313
Not enough data
Text Messaging
8.8
265
|
Verified
Not enough data
9.3
287
|
Verified
Not enough data
9.3
282
|
Verified
Not enough data
8.7
267
|
Verified
Not enough data
8.4
252
Not enough data
8.7
257
Not enough data
8.9
256
Not enough data
Feature Not Available
Not enough data
SMS Platform
9.0
280
|
Verified
Not enough data
9.1
276
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0
263
|
Verified
Not enough data
Agentic AI - SMS Marketing
8.6
15
Not enough data
8.4
15
Not enough data
9.0
15
Not enough data
8.7
15
Not enough data
8.9
15
Not enough data
8.6
15
Not enough data
Customer Communications ManagementHide 10 FeaturesShow 10 Features
8.6
117
Not enough data
Channels
8.6
106
Not enough data
8.6
107
Not enough data
8.0
107
Not enough data
Design
8.5
109
Not enough data
7.9
106
Not enough data
8.9
107
Not enough data
8.9
106
Not enough data
9.0
103
Not enough data
Generative AI
8.3
103
Not enough data
8.8
102
Not enough data
Customer Journey MappingHide 6 FeaturesShow 6 Features
Not enough data
8.4
106
Platform Basics
Not enough data
8.4
98
Not enough data
8.6
93
Not enough data
8.6
97
Not enough data
8.4
89
Not enough data
8.8
57
Agentic AI - Customer Journey Mapping
Not enough data
7.2
13
Not enough data
8.7
89
Content
Not enough data
8.9
79
Not enough data
8.6
76
Not enough data
8.5
76
Not enough data
8.7
77
Not enough data
8.6
74
Collaboration
Not enough data
8.8
76
Not enough data
8.5
78
Not enough data
9.0
80
Not enough data
9.0
83
Not enough data
8.7
78
Not enough data
8.7
75
Not enough data
8.5
44
Lead Monitoring
Not enough data
9.0
42
Not enough data
8.9
42
Not enough data
8.7
42
Agentic AI - Lead Capture
Not enough data
7.2
27
Not enough data
7.2
27
Data Capture
Not enough data
8.3
42
Not enough data
8.5
42
Not enough data
8.1
42
Not enough data
8.3
42
Analytics
Not enough data
9.1
42
Not enough data
8.8
42
Customization
Not enough data
8.7
41
Not enough data
8.6
41
Not enough data
8.7
42
Not enough data
8.7
42
Call Center Infrastructure (CCI)Hide 16 FeaturesShow 16 Features
9.3
42
Not enough data
Platform
8.6
37
Not enough data
9.1
38
Not enough data
9.2
38
Not enough data
9.3
38
Not enough data
9.1
37
Not enough data
8.6
37
Not enough data
9.0
37
Not enough data
Generative AI
9.1
37
Not enough data
Workforce Management
9.3
38
Not enough data
9.1
37
Not enough data
Call Center Infrastructure (CCI)
9.8
9
Not enough data
9.6
9
Not enough data
9.8
10
Not enough data
9.8
9
Not enough data
Administrative
9.7
40
Not enough data
9.2
39
Not enough data
Not enough data
7.9
23
Agentic AI - Lead Scoring
Not enough data
6.4
12
Not enough data
6.7
13
Not enough data
6.7
12
Not enough data
6.8
12
Attribution
Not enough data
8.5
21
Not enough data
8.6
22
Not enough data
8.0
21
Discovery
Not enough data
8.6
22
Not enough data
8.3
21
Not enough data
8.3
22
Management
Not enough data
8.4
22
Not enough data
8.4
22
Platform
Not enough data
8.4
22
Not enough data
8.3
21
Sales Performance ManagementHide 14 FeaturesShow 14 Features
Not enough data
8.3
198
Agentic AI - Sales Performance Management
Not enough data
7.9
21
Not enough data
8.1
20
Not enough data
7.9
21
Incentives
Not enough data
8.2
153
|
Verified
Not enough data
8.4
160
|
Verified
Not enough data
8.0
152
|
Verified
Not enough data
8.4
161
|
Verified
Personalization
Not enough data
8.5
177
|
Verified
Not enough data
8.6
178
|
Verified
Not enough data
8.6
184
|
Verified
Not enough data
8.4
171
|
Verified
Administrative
Not enough data
8.5
169
|
Verified
Not enough data
8.5
173
|
Verified
Not enough data
8.4
161
8.6
553
8.0
161
Agentic AI - Email Tracking
8.7
22
7.7
30
8.3
22
7.5
29
8.1
20
7.6
30
8.3
21
7.0
29
8.2
21
7.0
30
8.1
20
7.4
30
8.2
21
7.6
29
Analytics
8.6
488
8.3
138
Feature Not Available
8.3
143
Feature Not Available
8.4
144
Customizations
9.0
496
8.7
148
9.2
496
8.8
145
8.8
521
8.7
146
8.6
477
8.7
142
9.2
519
8.6
147
Generative AI
Feature Not Available
7.6
59
8.7
176
8.1
172
Agentic AI - Sales Analytics
9.0
17
7.4
30
8.9
17
7.5
30
8.8
16
7.2
30
9.0
17
7.3
30
8.4
17
7.4
30
Data Sourcing
8.5
163
8.3
145
8.7
163
8.4
149
8.5
163
8.3
142
8.8
167
8.6
156
8.6
161
8.5
147
Predictive Analytics
8.6
160
8.5
147
8.7
160
8.3
139
8.3
156
8.1
124
8.4
158
8.2
130
Sales Management
9.1
161
8.5
154
8.3
157
8.3
131
8.8
157
8.5
145
9.2
161
8.8
152
Outbound Call TrackingHide 16 FeaturesShow 16 Features
8.9
714
Not enough data
Agentic AI - Outbound Call Tracking
8.5
24
Not enough data
8.4
24
Not enough data
Calling
9.2
665
Not enough data
Feature Not Available
Not enough data
9.0
645
Not enough data
9.3
660
Not enough data
8.8
31
Not enough data
Contacts
8.8
656
Not enough data
8.7
618
Not enough data
9.0
653
Not enough data
Insights
9.3
676
Not enough data
9.0
630
Not enough data
8.7
592
Not enough data
9.0
653
Not enough data
8.8
631
Not enough data
9.0
29
Not enough data
Not enough data
7.8
12
Agentic AI - Sales Enablement
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
6.1
6
Content Management
Not enough data
8.2
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
8.2
10
Analytics
Not enough data
9.0
10
Not enough data
8.3
10
Not enough data
8.3
10
Not enough data
8.3
10
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Reviews
Reviewers' Company Size
Close
Close
Small-Business(50 or fewer emp.)
79.1%
Mid-Market(51-1000 emp.)
20.2%
Enterprise(> 1000 emp.)
0.7%
Zoho CRM
Zoho CRM
Small-Business(50 or fewer emp.)
61.6%
Mid-Market(51-1000 emp.)
32.3%
Enterprise(> 1000 emp.)
6.0%
Reviewers' Industry
Close
Close
Marketing and Advertising
14.9%
Computer Software
8.7%
Real Estate
8.1%
Financial Services
6.6%
Information Technology and Services
5.5%
Other
56.1%
Zoho CRM
Zoho CRM
Information Technology and Services
16.1%
Computer Software
9.9%
Marketing and Advertising
8.9%
Financial Services
3.5%
Real Estate
3.4%
Other
58.1%
Alternatives
Close
Close Alternatives
Agentforce Sales (formerly Salesforce Sales Cloud)
Agentforce Sales
Add Agentforce Sales (formerly Salesforce Sales Cloud)
HubSpot Sales Hub
HubSpot Sales Hub
Add HubSpot Sales Hub
Freshsales
Freshsales
Add Freshsales
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Zoho CRM
Zoho CRM Alternatives
Agentforce Sales (formerly Salesforce Sales Cloud)
Agentforce Sales
Add Agentforce Sales (formerly Salesforce Sales Cloud)
HubSpot Sales Hub
HubSpot Sales Hub
Add HubSpot Sales Hub
Freshsales
Freshsales
Add Freshsales
Apollo.io
Apollo.io
Add Apollo.io
Discussions
Close
Close Discussions
What is Close used for?
2 Comments
Tracy  H.
TH
How long does it take to generate a new integration?
2 Comments
Pedro E.
PE
Hey Camila, we do not have an integration with Apollo at this time. However, you can request one in this form on our website...Read more
how do I integrate WhatsApp?
2 Comments
Kamaldeep S.
KS
You can use Zapier or use API's to link them manually.Read more
Zoho CRM
Zoho CRM Discussions
What have you found better than ZOHO
5 Comments
Peter C.
PC
Zoho One, with over 45 business applications, all centrally managed and synchronized, is the leader in breadth of application and breadth of security versus...Read more
Is Zoho CRM really free?
4 Comments
UR
It free in trail after that you have to pay Read more
What are the key strengths of Zoho CRM in managing customer relationships compared to other CRM platforms?
3 Comments
Mohammed s.
MS
Zoho CRM has some great strengths when it comes to managing customer relationships. First, it's highly customizable, so you can easily tweak the platform to...Read more