# Close vs Zoho Campaigns Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Close excels in user-friendliness, with many users highlighting its intuitive interface and quick setup process. One user mentioned, "Close is very easy to learn and use as a CRM," which is crucial for effective pipeline management.
- **Users say** that Zoho Campaigns shines in its automation capabilities, with features like straightforward automation workflows and effective contact segmentation. Reviewers appreciate how these tools allow for targeted campaigns without extra effort, making it easier to engage audiences.
- **According to verified reviews** , Close has a slight edge in overall satisfaction, reflected in its higher G2 Score. Users value its forecasting feature, which enhances their ability to manage customer responses effectively, contributing to a smoother operational flow.
- **Reviewers mention** that Zoho Campaigns offers a robust drag-and-drop editor, which simplifies the process of creating and sending email newsletters. This feature, combined with solid automation workflows, allows users to build targeted emails quickly and efficiently.
- **Users highlight** that while both platforms cater well to small businesses, Close's support quality stands out, with a score that reflects its responsiveness and helpfulness. One user noted the ease of use, which is vital for teams needing quick access to customer data.
- **G2 reviewers indicate** that Zoho Campaigns provides excellent personalization options, allowing users to tailor their messaging effectively. This feature is particularly beneficial for businesses looking to enhance engagement through customized communication strategies.



| | Close | Zoho Campaigns | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 2,040 | 1,036 | 
| **Largest Market Segment** | Small-Business (79.2% of reviews) | Small-Business (79.6% of reviews) | 
| **Entry Level Price** | $9.00 1 Seat Per Month | Free | 

---
## Top Pros & Cons

### Close

Pros:
- Ease of Use (753 reviews)
- Helpful (441 reviews)

Cons:
- Missing Features (244 reviews)
- Call Issues (181 reviews)

### Zoho Campaigns

Pros:
- Ease of Use (30 reviews)
- Automation (21 reviews)

Cons:
- Limited Features (18 reviews)
- Template Limitations (14 reviews)

---
## Ratings Comparison
| Rating | Close | Zoho Campaigns | 
|---|---|---|
  | **Meets Requirements** | 9.1 (1755 reviews) | 8.7 (802 reviews) | 
  | **Ease of Use** | 9.2 (1800 reviews) | 8.5 (807 reviews) | 
  | **Ease of Setup** | 9.0 (1137 reviews) | 8.5 (515 reviews) | 
  | **Ease of Admin** | 9.0 (568 reviews) | 8.6 (481 reviews) | 
  | **Quality of Support** | 9.3 (1570 reviews) | 8.3 (745 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (563 reviews) | 8.6 (470 reviews) | 
  | **Product Direction (% positive)** | 9.5 (1769 reviews) | 8.5 (783 reviews) | 

---
## Pricing

### Close

#### Entry-Level Pricing

Plan: Solo

Price: $9.00 1 Seat Per Month

Description: Built for the individual who wants every lead, pipeline, and conversation in one place.

Key Features:
- 1 user included

[Browse all 4 editions](https://www.g2.com/products/close/pricing)

#### Free Trial

Yes

### Zoho Campaigns

#### Entry-Level Pricing

Plan: Forever free

Price: Free

Description: Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.

Key Features:
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms

[Browse all 5 editions](https://www.g2.com/products/zoho-campaigns/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 1526 |
| **Zoho Campaigns** | N/A | N/A |

#### Sales Force Automation

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Contact & Account Management** | 9.0 (1364 reviews) ✓ Verified | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 9.0 (1363 reviews) ✓ Verified | Not enough data | 
| **Task / Activity Management** | 9.0 (1394 reviews) ✓ Verified | Not enough data | 
| **Territory & Quota Management** | 8.3 (1166 reviews) | Not enough data | 
| **Desktop Integration** | 9.1 (1310 reviews) ✓ Verified | Not enough data | 
| **Product & Price List Management** | 8.4 (1124 reviews) | Not enough data | 
| **Quote & Order Management** | 8.3 (1131 reviews) | Not enough data | 
| **Customer Contract Management** | 8.4 (1162 reviews) | Not enough data | 

#### Marketing Automation

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Email Marketing** | 8.7 (1264 reviews) | Not enough data | 
| **Campaign Management** | 8.5 (1219 reviews) | Not enough data | 
| **Lead Management** | 9.2 (1343 reviews) | Not enough data | 
| **Marketing ROI Analytics** | 8.2 (1133 reviews) | Not enough data | 

#### Customer Support

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Case Management** | 8.7 (1216 reviews) ✓ Verified | Not enough data | 
| **Customer Support Portal** | 8.7 (1226 reviews) ✓ Verified | Not enough data | 
| **Knowledge Base** | 8.7 (1260 reviews) ✓ Verified | Not enough data | 
| **Call Center Features** | 8.7 (1254 reviews) ✓ Verified | Not enough data | 
| **Support Analytics** | 8.6 (1200 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Reporting** | 8.7 (1263 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.8 (1283 reviews) ✓ Verified | Not enough data | 
| **Forecasting** | 8.2 (1142 reviews) | Not enough data | 

#### Mobile & Social

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Social Collaboration Features** | 8.2 (1075 reviews) | Not enough data | 
| **Social Network Integration** | 7.9 (1098 reviews) | Not enough data | 
| **Mobile User Support** | 8.2 (1089 reviews) | Not enough data | 

#### Platform

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Customization** | 8.7 (1197 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.8 (1215 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.9 (1197 reviews) | Not enough data | 
| **Internationalization** | 8.5 (1124 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 8.0 (1070 reviews) ✓ Verified | Not enough data | 
| **Document & Content Mgmt.** | 8.4 (1097 reviews) | Not enough data | 
| **Performance and Reliability** | 9.1 (1216 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 8.4 (1115 reviews) | Not enough data | 

#### Integration

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Data Import & Export Tools** | 8.8 (1123 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.7 (1125 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.5 (1060 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

#### Agentic AI - CRM

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | 8.5 (82 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (80 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (81 reviews) | Not enough data | 
| **Adaptive Learning** | 8.5 (81 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.7 (81 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (80 reviews) | Not enough data | 
| **Decision Making** | 8.7 (80 reviews) | Not enough data | 

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Zoho Campaigns** | 8.5/10 | 733 |

#### Email Marketing

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | 8.5 (614 reviews) ✓ Verified | 
| **Manage Email Lists** | Not enough data | 8.5 (651 reviews) ✓ Verified | 
| **High-Volume Sending** | Not enough data | 8.6 (573 reviews) ✓ Verified | 
| **Building and Personalizing Emails** | Not enough data | 8.5 (638 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.7 (630 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.3 (616 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.5 (527 reviews) ✓ Verified | 
| **Multi-user Account** | Not enough data | 8.5 (296 reviews) ✓ Verified | 
| **Surveys** | Not enough data | 8.4 (281 reviews) | 

#### Reporting & Analytics

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.3 (431 reviews) ✓ Verified | 
| **Basic Reporting** | Not enough data | 8.7 (588 reviews) ✓ Verified | 

#### Generative AI

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Marketing

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (17 reviews) | 
| **Autonomous Task Execution** | Not enough data | 7.8 (17 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (17 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (18 reviews) | 

#### Integration

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.8 (400 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.4 (301 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.4 (298 reviews) ✓ Verified | 
| **CRM Integration** | Not enough data | 8.8 (212 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | 8.7 (199 reviews) ✓ Verified | 
| **E-Commerce Integration** | Not enough data | 8.5 (149 reviews) ✓ Verified | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.9/10 | 147 |
| **Zoho Campaigns** | N/A | N/A |

#### Lead Facilitation

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Customer-facing Chatbot** | 7.9 (133 reviews) | Not enough data | 
| **Lead Qualification** | 8.6 (133 reviews) | Not enough data | 
| **Lead Follow-up** | 9.0 (140 reviews) | Not enough data | 
| **Meeting Scheduling ** | 8.6 (134 reviews) | Not enough data | 

#### Organization

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 9.2 (136 reviews) | Not enough data | 
| **Data Entry** | 8.9 (133 reviews) | Not enough data | 
| **Integrations / APIs** | 8.9 (133 reviews) | Not enough data | 

#### Performance Analysis

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Coaching ** | 8.2 (127 reviews) | Not enough data | 
| **Peformance Tracking** | 8.9 (134 reviews) | Not enough data | 

#### Sales Analysis

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **ROI Forecasting ** | 8.3 (134 reviews) | Not enough data | 
| **Sales Forecasting ** | 8.6 (134 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 8.4 (82 reviews) | Not enough data | 
| **AI Text Summarization** | 8.7 (82 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | 9.8 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 9.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 9.4 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 9.4 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.8 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 8.9 (9 reviews) | Not enough data | 
| **Decision Making** | 9.8 (8 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 229 |
| **Zoho Campaigns** | N/A | N/A |

#### Integrated Workflows

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Task Management** | 9.1 (220 reviews) | Not enough data | 
| **Email Tracking/Automation** | 9.1 (223 reviews) | Not enough data | 
| **Calls and Voice** | 9.0 (215 reviews) | Not enough data | 
| **Other Outreach Options ** | 8.7 (212 reviews) | Not enough data | 
| **CRM Integration** | 9.0 (217 reviews) | Not enough data | 
| **Calendar** | 9.0 (221 reviews) | Not enough data | 
| **Shared Records** | 8.9 (220 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Content Management** | 8.6 (215 reviews) | Not enough data | 
| **Workflow Management** | 8.9 (215 reviews) | Not enough data | 
| **Workflow Performance** | 8.9 (206 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 8.3 (204 reviews) | Not enough data | 
| **Gamification** | 7.8 (201 reviews) | Not enough data | 

#### AI and Automation

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Lead Prioritization** | 8.2 (194 reviews) | Not enough data | 
| **Lead Scoring** | 8.1 (197 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (190 reviews) | Not enough data | 
| **Buyer Intelligence** | 7.9 (198 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (196 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 8.0 (197 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | 8.5 (32 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (32 reviews) | Not enough data | 
| **Cross-system Integration** | 8.6 (32 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (31 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.8 (31 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (32 reviews) | Not enough data | 
| **Decision Making** | 8.9 (32 reviews) | Not enough data | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **Close** | 9.0/10 | 156 |
| **Zoho Campaigns** | N/A | N/A |

#### Dialing Options

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Preview Dialing** | 9.1 (150 reviews) | Not enough data | 
| **Progressive Dialing** | 9.2 (151 reviews) | Not enough data | 
| **Predictive Dialing** | 9.4 (17 reviews) | Not enough data | 

#### Agent Tools

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Whisper Coaching ** | 8.6 (146 reviews) | Not enough data | 
| **Callback Scheduling ** | 8.8 (142 reviews) | Not enough data | 
| **Call Recording ** | 9.4 (147 reviews) | Not enough data | 

#### Automation

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Voice Activity Detection** | 8.9 (141 reviews) | Not enough data | 
| **Interactive Voice Response (IVR)** | 8.5 (142 reviews) | Not enough data | 
| **Call Scrubbing** | 8.6 (142 reviews) | Not enough data | 

#### Agentic AI - Auto Dialer

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | 8.8 (21 reviews) | Not enough data | 
| **Cross-system Integration** | 8.8 (21 reviews) | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Call Prioritization and List Optimization** | 9.4 (17 reviews) | Not enough data | 
| **Compliance Monitoring** | 9.3 (17 reviews) | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | 9.5 (17 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Zoho Campaigns** | 8.2/10 | 234 |

#### Templates

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.3 (205 reviews) ✓ Verified | 
| **Stock Images** | Not enough data | 7.7 (181 reviews) ✓ Verified | 
| **Proofing** | Not enough data | 8.1 (189 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.0 (80 reviews) | 

#### Edit

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.0 (197 reviews) ✓ Verified | 
| **Build** | Not enough data | 8.2 (102 reviews) | 
| **HTML** | Not enough data | 8.3 (190 reviews) ✓ Verified | 

#### Logistics

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Analytics** | Not enough data | 8.6 (194 reviews) ✓ Verified | 
| **Issues** | Not enough data | 7.6 (176 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.5 (175 reviews) ✓ Verified | 
| **Shareable Link** | Not enough data | 8.2 (74 reviews) | 

#### Generative AI

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Template Builder

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (8 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.8/10 | 313 |
| **Zoho Campaigns** | 8.8/10 | 13 |

#### Text Messaging

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Bulk SMS** | 8.8 (265 reviews) ✓ Verified | 9.1 (13 reviews) | 
| **Two-Way Text Messaging** | 9.3 (287 reviews) ✓ Verified | Feature Not Available | 
| **Text Scheduler** | 9.3 (282 reviews) ✓ Verified | 9.1 (13 reviews) | 
| **Automatic Replies** | 8.7 (267 reviews) ✓ Verified | 8.3 (12 reviews) | 
| **Automatic URL Shortening** | 8.4 (252 reviews) | 7.6 (12 reviews) | 
| **MMS Marketing** | 8.7 (257 reviews) | Feature Not Available | 
| **Personalization** | 8.9 (256 reviews) | 9.2 (12 reviews) | 

#### SMS Platform

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Reporting** | 9.0 (280 reviews) ✓ Verified | 8.8 (13 reviews) | 
| **Automation** | 9.1 (276 reviews) ✓ Verified | 9.3 (12 reviews) | 
| **White Label** | Feature Not Available | 8.9 (12 reviews) | 
| **API Integration** | 9.0 (263 reviews) ✓ Verified | 9.3 (12 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (15 reviews) | Not enough data | 
| **Multi-step Planning** | 8.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 9.0 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.7 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 8.9 (15 reviews) | Not enough data | 
| **Decision Making** | 8.6 (15 reviews) | Not enough data | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 117 |
| **Zoho Campaigns** | N/A | N/A |

#### Channels

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Multi-Channel Coverage** | 8.6 (106 reviews) | Not enough data | 
| **Open Listening** | 8.6 (107 reviews) | Not enough data | 
| **Physical Media** | 8.0 (107 reviews) | Not enough data | 

#### Design

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Communications Strategy Development** | 8.5 (109 reviews) | Not enough data | 
| **Create Content** | 7.9 (106 reviews) | Not enough data | 
| **Personalization** | 8.9 (107 reviews) | Not enough data | 
| **Inbound Identification** | 8.9 (106 reviews) | Not enough data | 
| **Regulatory Compliance** | 9.0 (103 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 8.3 (103 reviews) | Not enough data | 
| **AI Text Summarization** | 8.8 (102 reviews) | Not enough data | 

### Call Center Infrastructure (CCI)

| Product | Score | Reviews |
|---|---|---|
| **Close** | 9.3/10 | 42 |
| **Zoho Campaigns** | N/A | N/A |

#### Platform

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Omnichannel** | 8.6 (37 reviews) | Not enough data | 
| **Mobile Access** | 9.1 (38 reviews) | Not enough data | 
| **Queue Management** | 9.2 (38 reviews) | Not enough data | 
| **Call Routing** | 9.3 (38 reviews) | Not enough data | 
| **Call Back** | 9.1 (37 reviews) | Not enough data | 
| **IVR** | 8.6 (37 reviews) | Not enough data | 
| **Automatic Call Distribution** | 9.0 (37 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **AI Text-to-Speech** | 9.1 (37 reviews) | Not enough data | 

#### Workforce Management

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Call Monitoring** | 9.3 (38 reviews) | Not enough data | 
| **Performance Evaluation** | 9.1 (37 reviews) | Not enough data | 

#### Call Center Infrastructure (CCI)

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | 9.8 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 9.6 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 9.8 (9 reviews) | Not enough data | 

#### Administrative

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Call Recording** | 9.7 (40 reviews) | Not enough data | 
| **Reporting & Dashboards** | 9.2 (39 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 553 |
| **Zoho Campaigns** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | 8.7 (22 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (20 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (21 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.2 (21 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (20 reviews) | Not enough data | 
| **Decision Making** | 8.2 (21 reviews) | Not enough data | 

#### Analytics

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Open Rates** | 8.6 (488 reviews) | Not enough data | 
| **Link Activity** | Feature Not Available | Not enough data | 
| **Attachment Activity** | Feature Not Available | Not enough data | 

#### Customizations

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Email Platform Integration** | 9.0 (496 reviews) | Not enough data | 
| **Email Scheduling** | 9.2 (496 reviews) | Not enough data | 
| **Notifications** | 8.8 (521 reviews) | Not enough data | 
| **Email Categorization** | 8.6 (477 reviews) | Not enough data | 
| **Templates** | 9.2 (519 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.7/10 | 176 |
| **Zoho Campaigns** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | 9.0 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 8.9 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 8.8 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.0 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (17 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Data Sourcing** | 8.5 (163 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.7 (163 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.5 (163 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (167 reviews) | Not enough data | 
| **Data Segmentation** | 8.6 (161 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Lead Scoring** | 8.6 (160 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.7 (160 reviews) | Not enough data | 
| **Risk Analysis** | 8.3 (156 reviews) | Not enough data | 
| **Live Forecasting** | 8.4 (158 reviews) | Not enough data | 

#### Sales Management

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Live Pipeline Management** | 9.1 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.3 (157 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.8 (157 reviews) | Not enough data | 
| **Activity Tracking** | 9.2 (161 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.9/10 | 714 |
| **Zoho Campaigns** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | 8.5 (24 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.4 (24 reviews) | Not enough data | 

#### Calling

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Record Calls** | 9.2 (665 reviews) | Not enough data | 
| **Generate Location** | Feature Not Available | Not enough data | 
| **Call Types** | 9.0 (645 reviews) | Not enough data | 
| **Click-to-Call** | 9.3 (660 reviews) | Not enough data | 
| **Auto Dialer** | 8.8 (31 reviews) | Not enough data | 

#### Contacts

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Personalization** | 8.8 (656 reviews) | Not enough data | 
| **Information Locater** | 8.7 (618 reviews) | Not enough data | 
| **Record Prospect Data** | 9.0 (653 reviews) | Not enough data | 

#### Insights

| Feature | Close | Zoho Campaigns | 
|---|---|---|
| **Notes** | 9.3 (676 reviews) | Not enough data | 
| **Daily Summary** | 9.0 (630 reviews) | Not enough data | 
| **Automated Voicemails** | 8.7 (592 reviews) | Not enough data | 
| **Automated Emails** | 9.0 (653 reviews) | Not enough data | 
| **Sorts Prospects** | 8.8 (631 reviews) | Not enough data | 
| **Automated Note Taking** | 9.0 (29 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

**Unique to Close (9):** [CRM Software](https://www.g2.com/categories/crm), [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Call Center Infrastructure (CCI) Software](https://www.g2.com/categories/call-center-infrastructure-cci)

**Unique to Zoho Campaigns (2):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Email Marketing Software](https://www.g2.com/categories/email-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Close | Zoho Campaigns | 
|---|---|---|
| **Small-Business** | 79.2% | 79.6% | 
| **Mid-Market** | 20.2% | 17.5% | 
| **Enterprise** | 0.7% | 2.9% | 

### By Industry

#### Close

- **Marketing and Advertising:** 14.9%
- **Computer Software:** 8.7%
- **Real Estate:** 8.1%
- **Financial Services:** 6.7%
- **Information Technology and Services:** 5.6%
- **Consulting:** 5.3%
- **Professional Training & Coaching:** 4.2%
- **Insurance:** 2.9%
- **Health, Wellness and Fitness:** 2.8%
- **Consumer Services:** 2.5%
- **Other:** 38.3%

#### Zoho Campaigns

- **Information Technology and Services:** 11.9%
- **Marketing and Advertising:** 10.1%
- **Computer Software:** 7.1%
- **Retail:** 3.7%
- **Education Management:** 3.5%
- **Health, Wellness and Fitness:** 2.9%
- **Financial Services:** 2.8%
- **Real Estate:** 2.6%
- **Insurance:** 2.1%
- **Leisure, Travel & Tourism:** 2.0%
- **Other:** 51.3%

---
## Alternatives

### Alternatives to Close

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25797 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13814 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9656 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14691 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3048 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (638 reviews)

### Alternatives to Zoho Campaigns

- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7392 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2569 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14691 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1110 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (740 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12969 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1185 reviews)

---
## Top Discussions

### Close

- Title: [What is Close used for?](https://www.g2.com/discussions/close-what-is-close-used-for) — 2 comments
  > **Top comment:** "CRM"
- Title: [How long does it take to generate a new integration?](https://www.g2.com/discussions/how-long-does-it-take-to-generate-a-new-integration) — 2 comments, 1 upvote
  > **Top comment:** "Hey Camila, we do not have an integration with Apollo at this time. However, you can request one in this form on our website..."
- Title: [how do I integrate WhatsApp?](https://www.g2.com/discussions/how-do-i-integrate-whatsapp) — 2 comments, 1 upvote
  > **Top comment:** "You can use Zapier or use API's to link them manually."
- Title: [What is Close used for?](https://www.g2.com/discussions/what-is-close-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Close is a conversation-first CRM (customer relationship management) solution built for founders and small, scaling sales teams to manage every conversation..."
- Title: [How fast does close read the feedback provided?](https://www.g2.com/discussions/50910-how-fast-does-close-read-the-feedback-provided) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kamaldeep, thank you for providing feedback for the Close team! We're always working to improve our CRM and take customer feedback seriously. We see all..."

### Zoho Campaigns

- Title: [Is Zoho Campaigns free?](https://www.g2.com/discussions/is-zoho-campaigns-free) — 2 comments
  > **Top comment:** "No"
- Title: [What is Zoho Campaigns used for?](https://www.g2.com/discussions/what-is-zoho-campaigns-used-for) — 2 comments
  > **Top comment:** "Run marketing mcampaigns "
- Title: [Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?](https://www.g2.com/discussions/25237-should-contacts-be-managed-within-zoho-camaign-or-zoho-crm-once-a-campaign-is-launched) — 2 comments, 1 upvote
  > **Top comment:** "I am not familiar with CRM, as I use Zoho Creator for my database. 
There is no two way interaction between the two, so I manage my contacts via Creator,..."
- Title: [Is there a way to avoid emails going into spam folders?](https://www.g2.com/discussions/is-there-a-way-to-avoid-emails-going-into-spam-folders) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Can you implement the SURVEYS directly into the email that is sent?](https://www.g2.com/discussions/can-you-implement-the-surveys-directly-into-the-email-that-is-sent) — 2 comments, 1 upvote
  > **Top comment:** "Yes you can. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/close-vs-zoho-campaigns)