# Close vs Keap Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Close excels in user experience, with a superior layout that makes navigation easy and intuitive. Users appreciate the built-in AI features that assist in creating workflows, making it particularly helpful for those who may not be tech-savvy.
- **Users say** that Keap shines in its automation capabilities, allowing for seamless setup of reminders and follow-up emails without requiring extensive technical knowledge. The drag-and-drop email editor and dashboard features are frequently highlighted as user-friendly tools that enhance productivity.
- **According to verified reviews** , Close has a significant advantage in terms of support quality, with users noting the responsiveness and helpfulness of the support team. This is reflected in their high ratings for customer service, which can be crucial for businesses needing timely assistance.
- **Reviewers mention** that while Keap is tailored for small businesses, it sometimes struggles with specific workflow needs, leading to configuration challenges. However, its straightforward platform is praised for being easy to learn, making it a good choice for users new to CRM systems.
- **Users highlight** that Close's ability to manage customer inquiries in one place is a game-changer, especially for those in service-oriented roles. This feature helps users keep track of communications and follow-ups efficiently, enhancing overall customer relationship management.
- **G2 reviewers note** that Keap's pricing is significantly higher than Close's, which may be a barrier for some small businesses. However, users appreciate the comprehensive nature of Keap's tools, which combine multiple functionalities like email marketing and sales automation in one platform.



| | Close | Keap | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 2,040 | 28 | 
| **Largest Market Segment** | Small-Business (79.2% of reviews) | Small-Business (76.0% of reviews) | 
| **Entry Level Price** | $9.00 1 Seat Per Month | Starting at $249.00 1500 Contacts Per Month | 

---
## Top Pros & Cons

### Close

Pros:
- Ease of Use (753 reviews)
- Helpful (441 reviews)

Cons:
- Missing Features (244 reviews)
- Call Issues (181 reviews)

### Keap

Pros:
- Automation (8 reviews)
- Automation Features (8 reviews)

Cons:
- Complexity (3 reviews)
- Expensive (3 reviews)

---
## Ratings Comparison
| Rating | Close | Keap | 
|---|---|---|
  | **Meets Requirements** | 9.1 (1755 reviews) | 8.2 (16 reviews) | 
  | **Ease of Use** | 9.2 (1800 reviews) | 8.3 (18 reviews) | 
  | **Ease of Setup** | 9.0 (1137 reviews) | 8.1 (18 reviews) | 
  | **Ease of Admin** | 9.0 (568 reviews) | Not enough data | 
  | **Quality of Support** | 9.3 (1570 reviews) | 8.3 (15 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (563 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 9.5 (1769 reviews) | 5.6 (16 reviews) | 

---
## Pricing

### Close

#### Entry-Level Pricing

Plan: Solo

Price: $9.00 1 Seat Per Month

Description: Built for the individual who wants every lead, pipeline, and conversation in one place.

Key Features:
- 1 user included

[Browse all 4 editions](https://www.g2.com/products/close/pricing)

#### Free Trial

Yes

### Keap

#### Entry-Level Pricing

Plan: Keap

Price: Starting at $249.00 1500 Contacts Per Month

Description: Say goodbye to feature-based plans. Get the entire Keap software platform starting at one low price — because serious growth requires serious software.

Key Features:
- 1,500 Contacts
- 2 Users
- 5 Proven Automations

[Learn more about Keap](https://www.g2.com/products/thryv-keap/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 1526 |
| **Keap** | 8.9/10 | 19 |

#### Sales Force Automation

| Feature | Close | Keap | 
|---|---|---|
| **Contact & Account Management** | 9.0 (1364 reviews) ✓ Verified | 9.3 (9 reviews) ✓ Verified | 
| **Opportunity & Pipeline Mgmt.** | 9.0 (1363 reviews) ✓ Verified | 9.2 (6 reviews) ✓ Verified | 
| **Task / Activity Management** | 9.0 (1394 reviews) ✓ Verified | 9.3 (5 reviews) ✓ Verified | 
| **Territory & Quota Management** | 8.3 (1166 reviews) | Feature Not Available | 
| **Desktop Integration** | 9.1 (1310 reviews) ✓ Verified | Not enough data | 
| **Product & Price List Management** | 8.4 (1124 reviews) | Not enough data | 
| **Quote & Order Management** | 8.3 (1131 reviews) | Not enough data | 
| **Customer Contract Management** | 8.4 (1162 reviews) | Not enough data | 

#### Marketing Automation

| Feature | Close | Keap | 
|---|---|---|
| **Email Marketing** | 8.7 (1264 reviews) | 9.3 (10 reviews) ✓ Verified | 
| **Campaign Management** | 8.5 (1219 reviews) | 9.0 (7 reviews) ✓ Verified | 
| **Lead Management** | 9.2 (1343 reviews) | 9.0 (7 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 8.2 (1133 reviews) | Not enough data | 

#### Customer Support

| Feature | Close | Keap | 
|---|---|---|
| **Case Management** | 8.7 (1216 reviews) ✓ Verified | Not enough data | 
| **Customer Support Portal** | 8.7 (1226 reviews) ✓ Verified | Not enough data | 
| **Knowledge Base** | 8.7 (1260 reviews) ✓ Verified | Not enough data | 
| **Call Center Features** | 8.7 (1254 reviews) ✓ Verified | Not enough data | 
| **Support Analytics** | 8.6 (1200 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Close | Keap | 
|---|---|---|
| **Reporting** | 8.7 (1263 reviews) ✓ Verified | 7.7 (5 reviews) ✓ Verified | 
| **Dashboards** | 8.8 (1283 reviews) ✓ Verified | 8.6 (6 reviews) ✓ Verified | 
| **Forecasting** | 8.2 (1142 reviews) | Not enough data | 

#### Mobile & Social

| Feature | Close | Keap | 
|---|---|---|
| **Social Collaboration Features** | 8.2 (1075 reviews) | Not enough data | 
| **Social Network Integration** | 7.9 (1098 reviews) | Not enough data | 
| **Mobile User Support** | 8.2 (1089 reviews) | Not enough data | 

#### Platform

| Feature | Close | Keap | 
|---|---|---|
| **Customization** | 8.7 (1197 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.8 (1215 reviews) ✓ Verified | 9.4 (8 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.9 (1197 reviews) | Not enough data | 
| **Internationalization** | 8.5 (1124 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 8.0 (1070 reviews) ✓ Verified | Not enough data | 
| **Document & Content Mgmt.** | 8.4 (1097 reviews) | Not enough data | 
| **Performance and Reliability** | 9.1 (1216 reviews) ✓ Verified | 8.0 (5 reviews) ✓ Verified | 
| **Output Document Generation** | 8.4 (1115 reviews) | Not enough data | 

#### Integration

| Feature | Close | Keap | 
|---|---|---|
| **Data Import & Export Tools** | 8.8 (1123 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.7 (1125 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.5 (1060 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Close | Keap | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

#### Agentic AI - CRM

| Feature | Close | Keap | 
|---|---|---|
| **Autonomous Task Execution** | 8.5 (82 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (80 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (81 reviews) | Not enough data | 
| **Adaptive Learning** | 8.5 (81 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.7 (81 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (80 reviews) | Not enough data | 
| **Decision Making** | 8.7 (80 reviews) | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Email Marketing

| Feature | Close | Keap | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | Not enough data | 
| **Sending Outbound Emails** | Not enough data | Not enough data | 
| **Manage Email Deliverability** | Not enough data | Not enough data | 
| **Automated Email Responses** | Not enough data | Not enough data | 

#### Online Marketing

| Feature | Close | Keap | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Mobile Optimized** | Not enough data | Not enough data | 
| **Search Tracking and Optimization** | Not enough data | Not enough data | 

#### Lead Management

| Feature | Close | Keap | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | Not enough data | 
| **Data Quality Management** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Lead Scoring and Grading** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Online Behavior Tracking** | Not enough data | Not enough data | 
| **Automated Alerts and Tasks** | Not enough data | Not enough data | 
| **CRM Lead Integration** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Close | Keap | 
|---|---|---|
| **Program Management** | Not enough data | Not enough data | 
| **Event / Webinar Marketing** | Not enough data | Not enough data | 
| **Calendaring** | Not enough data | Not enough data | 
| **Budgeting** | Not enough data | Not enough data | 

#### Social

| Feature | Close | Keap | 
|---|---|---|
| **Social Listening** | Not enough data | Not enough data | 
| **Social Sharing** | Not enough data | Not enough data | 
| **Social Campaigns** | Not enough data | Not enough data | 
| **Social Media Engagement** | Not enough data | Not enough data | 
| **Social Media Advertising** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Close | Keap | 
|---|---|---|
| **Basic Reporting** | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **ROI Analytics** | Not enough data | Not enough data | 
| **Revenue Analytics** | Not enough data | Not enough data | 
| **SEO / Keyword Analytics** | Not enough data | Not enough data | 

#### Platform

| Feature | Close | Keap | 
|---|---|---|
| **Customization ** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Output Document Generation** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Close | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Close | Keap | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Lead Generation

| Feature | Close | Keap | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.9/10 | 147 |
| **Keap** | N/A | N/A |

#### Lead Facilitation

| Feature | Close | Keap | 
|---|---|---|
| **Customer-facing Chatbot** | 7.9 (133 reviews) | Not enough data | 
| **Lead Qualification** | 8.6 (133 reviews) | Not enough data | 
| **Lead Follow-up** | 9.0 (140 reviews) | Not enough data | 
| **Meeting Scheduling ** | 8.6 (134 reviews) | Not enough data | 

#### Organization

| Feature | Close | Keap | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 9.2 (136 reviews) | Not enough data | 
| **Data Entry** | 8.9 (133 reviews) | Not enough data | 
| **Integrations / APIs** | 8.9 (133 reviews) | Not enough data | 

#### Performance Analysis

| Feature | Close | Keap | 
|---|---|---|
| **Coaching ** | 8.2 (127 reviews) | Not enough data | 
| **Peformance Tracking** | 8.9 (134 reviews) | Not enough data | 

#### Sales Analysis

| Feature | Close | Keap | 
|---|---|---|
| **ROI Forecasting ** | 8.3 (134 reviews) | Not enough data | 
| **Sales Forecasting ** | 8.6 (134 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Keap | 
|---|---|---|
| **AI Text Generation** | 8.4 (82 reviews) | Not enough data | 
| **AI Text Summarization** | 8.7 (82 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Close | Keap | 
|---|---|---|
| **Autonomous Task Execution** | 9.8 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 9.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 9.4 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 9.4 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.8 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 8.9 (9 reviews) | Not enough data | 
| **Decision Making** | 9.8 (8 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 229 |
| **Keap** | N/A | N/A |

#### Integrated Workflows

| Feature | Close | Keap | 
|---|---|---|
| **Task Management** | 9.1 (220 reviews) | Not enough data | 
| **Email Tracking/Automation** | 9.1 (223 reviews) | Not enough data | 
| **Calls and Voice** | 9.0 (215 reviews) | Not enough data | 
| **Other Outreach Options ** | 8.7 (212 reviews) | Not enough data | 
| **CRM Integration** | 9.0 (217 reviews) | Not enough data | 
| **Calendar** | 9.0 (221 reviews) | Not enough data | 
| **Shared Records** | 8.9 (220 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Close | Keap | 
|---|---|---|
| **Content Management** | 8.6 (215 reviews) | Not enough data | 
| **Workflow Management** | 8.9 (215 reviews) | Not enough data | 
| **Workflow Performance** | 8.9 (206 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 8.3 (204 reviews) | Not enough data | 
| **Gamification** | 7.8 (201 reviews) | Not enough data | 

#### AI and Automation

| Feature | Close | Keap | 
|---|---|---|
| **Lead Prioritization** | 8.2 (194 reviews) | Not enough data | 
| **Lead Scoring** | 8.1 (197 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (190 reviews) | Not enough data | 
| **Buyer Intelligence** | 7.9 (198 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (196 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Keap | 
|---|---|---|
| **AI Text Generation** | 8.0 (197 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Close | Keap | 
|---|---|---|
| **Autonomous Task Execution** | 8.5 (32 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (32 reviews) | Not enough data | 
| **Cross-system Integration** | 8.6 (32 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (31 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.8 (31 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (32 reviews) | Not enough data | 
| **Decision Making** | 8.9 (32 reviews) | Not enough data | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **Close** | 9.0/10 | 156 |
| **Keap** | N/A | N/A |

#### Dialing Options

| Feature | Close | Keap | 
|---|---|---|
| **Preview Dialing** | 9.1 (150 reviews) | Not enough data | 
| **Progressive Dialing** | 9.2 (151 reviews) | Not enough data | 
| **Predictive Dialing** | 9.4 (17 reviews) | Not enough data | 

#### Agent Tools

| Feature | Close | Keap | 
|---|---|---|
| **Whisper Coaching ** | 8.6 (146 reviews) | Not enough data | 
| **Callback Scheduling ** | 8.8 (142 reviews) | Not enough data | 
| **Call Recording ** | 9.4 (147 reviews) | Not enough data | 

#### Automation

| Feature | Close | Keap | 
|---|---|---|
| **Voice Activity Detection** | 8.9 (141 reviews) | Not enough data | 
| **Interactive Voice Response (IVR)** | 8.5 (142 reviews) | Not enough data | 
| **Call Scrubbing** | 8.6 (142 reviews) | Not enough data | 

#### Agentic AI - Auto Dialer

| Feature | Close | Keap | 
|---|---|---|
| **Autonomous Task Execution** | 8.8 (21 reviews) | Not enough data | 
| **Cross-system Integration** | 8.8 (21 reviews) | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | Close | Keap | 
|---|---|---|
| **Call Prioritization and List Optimization** | 9.4 (17 reviews) | Not enough data | 
| **Compliance Monitoring** | 9.3 (17 reviews) | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | 9.5 (17 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Templates

| Feature | Close | Keap | 
|---|---|---|
| **Text and Themes** | Not enough data | Not enough data | 
| **Stock Images** | Not enough data | Not enough data | 
| **Proofing** | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | 

#### Edit

| Feature | Close | Keap | 
|---|---|---|
| **Pre-Made** | Not enough data | Not enough data | 
| **Build** | Not enough data | Not enough data | 
| **HTML** | Not enough data | Not enough data | 

#### Logistics

| Feature | Close | Keap | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 
| **Issues** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Shareable Link** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Close | Keap | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Close | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Quote-to-Cash

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Customer Requirements

| Feature | Close | Keap | 
|---|---|---|
| **Quoting** | Not enough data | Not enough data | 
| **Configuration** | Not enough data | Not enough data | 
| **Pricing** | Not enough data | Not enough data | 

#### Contracts

| Feature | Close | Keap | 
|---|---|---|
| **Creation** | Not enough data | Not enough data | 
| **Negotiation** | Not enough data | Not enough data | 
| **Execution** | Not enough data | Not enough data | 

#### Revenue

| Feature | Close | Keap | 
|---|---|---|
| **Invoicing** | Not enough data | Not enough data | 
| **Matching** | Not enough data | Not enough data | 
| **Recognition** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.8/10 | 313 |
| **Keap** | N/A | N/A |

#### Text Messaging

| Feature | Close | Keap | 
|---|---|---|
| **Bulk SMS** | 8.8 (265 reviews) ✓ Verified | Not enough data | 
| **Two-Way Text Messaging** | 9.3 (287 reviews) ✓ Verified | Not enough data | 
| **Text Scheduler** | 9.3 (282 reviews) ✓ Verified | Not enough data | 
| **Automatic Replies** | 8.7 (267 reviews) ✓ Verified | Not enough data | 
| **Automatic URL Shortening** | 8.4 (252 reviews) | Not enough data | 
| **MMS Marketing** | 8.7 (257 reviews) | Not enough data | 
| **Personalization** | 8.9 (256 reviews) | Not enough data | 
| **Transactional SMS** | Feature Not Available | Not enough data | 

#### SMS Platform

| Feature | Close | Keap | 
|---|---|---|
| **Reporting** | 9.0 (280 reviews) ✓ Verified | Not enough data | 
| **Automation** | 9.1 (276 reviews) ✓ Verified | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | Feature Not Available | Not enough data | 
| **API Integration** | 9.0 (263 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Close | Keap | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (15 reviews) | Not enough data | 
| **Multi-step Planning** | 8.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 9.0 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.7 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 8.9 (15 reviews) | Not enough data | 
| **Decision Making** | 8.6 (15 reviews) | Not enough data | 

### Invoice Management

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Invoice Generation

| Feature | Close | Keap | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Digital Invoices** | Not enough data | Not enough data | 
| **Recurring Invoices** | Not enough data | Not enough data | 

#### Invoice Processing

| Feature | Close | Keap | 
|---|---|---|
| **Approvals** | Not enough data | Not enough data | 
| **Batch Processing** | Not enough data | Not enough data | 
| **Consolidation** | Not enough data | Not enough data | 
| **Match Invoices** | Not enough data | Not enough data | 

#### Analytics

| Feature | Close | Keap | 
|---|---|---|
| **Due Dates** | Not enough data | Not enough data | 
| **Cashflow** | Not enough data | Not enough data | 
| **KPIs** | Not enough data | Not enough data | 
| **Payment Tracking** | Not enough data | Not enough data | 

#### Integration

| Feature | Close | Keap | 
|---|---|---|
| **Accounting** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **ERP** | Not enough data | Not enough data | 
| **Account Sync** | Not enough data | Not enough data | 

#### Agentic AI - Invoice Management

| Feature | Close | Keap | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 117 |
| **Keap** | N/A | N/A |

#### Channels

| Feature | Close | Keap | 
|---|---|---|
| **Multi-Channel Coverage** | 8.6 (106 reviews) | Not enough data | 
| **Open Listening** | 8.6 (107 reviews) | Not enough data | 
| **Physical Media** | 8.0 (107 reviews) | Not enough data | 

#### Design

| Feature | Close | Keap | 
|---|---|---|
| **Communications Strategy Development** | 8.5 (109 reviews) | Not enough data | 
| **Create Content** | 7.9 (106 reviews) | Not enough data | 
| **Personalization** | 8.9 (107 reviews) | Not enough data | 
| **Inbound Identification** | 8.9 (106 reviews) | Not enough data | 
| **Regulatory Compliance** | 9.0 (103 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Keap | 
|---|---|---|
| **AI Text Generation** | 8.3 (103 reviews) | Not enough data | 
| **AI Text Summarization** | 8.8 (102 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Page Customization

| Feature | Close | Keap | 
|---|---|---|
| **Drag and Drop** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Advanced Customization** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 

#### Page Optimization

| Feature | Close | Keap | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **SEO** | Not enough data | Not enough data | 

#### Integrations

| Feature | Close | Keap | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | Not enough data | 
| **Email Marketing Integration** | Not enough data | Not enough data | 
| **Domain Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Close | Keap | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Close | Keap | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Lead Monitoring

| Feature | Close | Keap | 
|---|---|---|
| **Features** | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | 
| **Identification** | Not enough data | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Close | Keap | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Close | Keap | 
|---|---|---|
| **Mobile** | Not enough data | Not enough data | 
| **Websites** | Not enough data | Not enough data | 
| **Social Media** | Not enough data | Not enough data | 
| **Data** | Not enough data | Not enough data | 

#### Analytics

| Feature | Close | Keap | 
|---|---|---|
| **Export/Import** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 

#### Customization

| Feature | Close | Keap | 
|---|---|---|
| **Forms** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 

### Call Center Infrastructure (CCI)

| Product | Score | Reviews |
|---|---|---|
| **Close** | 9.3/10 | 42 |
| **Keap** | N/A | N/A |

#### Platform

| Feature | Close | Keap | 
|---|---|---|
| **Omnichannel** | 8.6 (37 reviews) | Not enough data | 
| **Mobile Access** | 9.1 (38 reviews) | Not enough data | 
| **Queue Management** | 9.2 (38 reviews) | Not enough data | 
| **Call Routing** | 9.3 (38 reviews) | Not enough data | 
| **Call Back** | 9.1 (37 reviews) | Not enough data | 
| **IVR** | 8.6 (37 reviews) | Not enough data | 
| **Automatic Call Distribution** | 9.0 (37 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Keap | 
|---|---|---|
| **AI Text-to-Speech** | 9.1 (37 reviews) | Not enough data | 

#### Workforce Management

| Feature | Close | Keap | 
|---|---|---|
| **Call Monitoring** | 9.3 (38 reviews) | Not enough data | 
| **Performance Evaluation** | 9.1 (37 reviews) | Not enough data | 

#### Call Center Infrastructure (CCI)

| Feature | Close | Keap | 
|---|---|---|
| **Autonomous Task Execution** | 9.8 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 9.6 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 9.8 (9 reviews) | Not enough data | 

#### Administrative

| Feature | Close | Keap | 
|---|---|---|
| **Call Recording** | 9.7 (40 reviews) | Not enough data | 
| **Reporting & Dashboards** | 9.2 (39 reviews) | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Close | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Close | Keap | 
|---|---|---|
| **Lead Opportunity** | Not enough data | Not enough data | 
| **Lead Assignment** | Not enough data | Not enough data | 
| **Pipeline Acceleration** | Not enough data | Not enough data | 

#### Discovery

| Feature | Close | Keap | 
|---|---|---|
| **Lead Management** | Not enough data | Not enough data | 
| **Scoring/Ranking** | Not enough data | Not enough data | 
| **Lead Context** | Not enough data | Not enough data | 

#### Management

| Feature | Close | Keap | 
|---|---|---|
| **Conversion Viability** | Not enough data | Not enough data | 
| **Workflow** | Not enough data | Not enough data | 

#### Platform

| Feature | Close | Keap | 
|---|---|---|
| **Data Synchronization** | Not enough data | Not enough data | 
| **Analysis** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 553 |
| **Keap** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Close | Keap | 
|---|---|---|
| **Autonomous Task Execution** | 8.7 (22 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (20 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (21 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.2 (21 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (20 reviews) | Not enough data | 
| **Decision Making** | 8.2 (21 reviews) | Not enough data | 

#### Analytics

| Feature | Close | Keap | 
|---|---|---|
| **Open Rates** | 8.6 (488 reviews) | Not enough data | 
| **Link Activity** | Feature Not Available | Not enough data | 
| **Attachment Activity** | Feature Not Available | Not enough data | 

#### Customizations

| Feature | Close | Keap | 
|---|---|---|
| **Email Platform Integration** | 9.0 (496 reviews) | Not enough data | 
| **Email Scheduling** | 9.2 (496 reviews) | Not enough data | 
| **Notifications** | 8.8 (521 reviews) | Not enough data | 
| **Email Categorization** | 8.6 (477 reviews) | Not enough data | 
| **Templates** | 9.2 (519 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Keap | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.7/10 | 176 |
| **Keap** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Close | Keap | 
|---|---|---|
| **Autonomous Task Execution** | 9.0 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 8.9 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 8.8 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.0 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (17 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Close | Keap | 
|---|---|---|
| **Data Sourcing** | 8.5 (163 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.7 (163 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.5 (163 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (167 reviews) | Not enough data | 
| **Data Segmentation** | 8.6 (161 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Close | Keap | 
|---|---|---|
| **Lead Scoring** | 8.6 (160 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.7 (160 reviews) | Not enough data | 
| **Risk Analysis** | 8.3 (156 reviews) | Not enough data | 
| **Live Forecasting** | 8.4 (158 reviews) | Not enough data | 

#### Sales Management

| Feature | Close | Keap | 
|---|---|---|
| **Live Pipeline Management** | 9.1 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.3 (157 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.8 (157 reviews) | Not enough data | 
| **Activity Tracking** | 9.2 (161 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.9/10 | 714 |
| **Keap** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Close | Keap | 
|---|---|---|
| **Autonomous Task Execution** | 8.5 (24 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.4 (24 reviews) | Not enough data | 

#### Calling

| Feature | Close | Keap | 
|---|---|---|
| **Record Calls** | 9.2 (665 reviews) | Not enough data | 
| **Generate Location** | Feature Not Available | Not enough data | 
| **Call Types** | 9.0 (645 reviews) | Not enough data | 
| **Click-to-Call** | 9.3 (660 reviews) | Not enough data | 
| **Auto Dialer** | 8.8 (31 reviews) | Not enough data | 

#### Contacts

| Feature | Close | Keap | 
|---|---|---|
| **Personalization** | 8.8 (656 reviews) | Not enough data | 
| **Information Locater** | 8.7 (618 reviews) | Not enough data | 
| **Record Prospect Data** | 9.0 (653 reviews) | Not enough data | 

#### Insights

| Feature | Close | Keap | 
|---|---|---|
| **Notes** | 9.3 (676 reviews) | Not enough data | 
| **Daily Summary** | 9.0 (630 reviews) | Not enough data | 
| **Automated Voicemails** | 8.7 (592 reviews) | Not enough data | 
| **Automated Emails** | 9.0 (653 reviews) | Not enough data | 
| **Sorts Prospects** | 8.8 (631 reviews) | Not enough data | 
| **Automated Note Taking** | 9.0 (29 reviews) | Not enough data | 

### Accounting & Finance

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Agentic AI - Accounting & Finance

| Feature | Close | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Insurance CRM

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Relationship Management - Insurance CRM

| Feature | Close | Keap | 
|---|---|---|
| **Renewal Management** | Not enough data | Not enough data | 
| **Client Communication Tools** | Not enough data | Not enough data | 
| **Lead Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Winbacks** | Not enough data | Not enough data | 
| **Communication History** | Not enough data | Not enough data | 
| **Activity Management** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 

#### Follow up Automation - Insurance CRM

| Feature | Close | Keap | 
|---|---|---|
| **Automated Follow-Ups** | Not enough data | Not enough data | 
| **Marketing Campaigns** | Not enough data | Not enough data | 

#### Document Management - Insurance CRM

| Feature | Close | Keap | 
|---|---|---|
| **Documentation handling** | Not enough data | Not enough data | 

#### Integrations & Reports - Insurance CRM

| Feature | Close | Keap | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [CRM Software](https://www.g2.com/categories/crm), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Tracking Software](https://www.g2.com/categories/email-tracking)

**Unique to Close (6):** [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [Call Center Infrastructure (CCI) Software](https://www.g2.com/categories/call-center-infrastructure-cci)

**Unique to Keap (8):** [Quote-to-Cash Software](https://www.g2.com/categories/quote-to-cash), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Invoice Management Software](https://www.g2.com/categories/invoice-management), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | Close | Keap | 
|---|---|---|
| **Small-Business** | 79.2% | 76.0% | 
| **Mid-Market** | 20.2% | 20.0% | 
| **Enterprise** | 0.7% | 4.0% | 

### By Industry

#### Close

- **Marketing and Advertising:** 14.9%
- **Computer Software:** 8.7%
- **Real Estate:** 8.1%
- **Financial Services:** 6.7%
- **Information Technology and Services:** 5.6%
- **Consulting:** 5.3%
- **Professional Training & Coaching:** 4.2%
- **Insurance:** 2.9%
- **Health, Wellness and Fitness:** 2.8%
- **Consumer Services:** 2.5%
- **Other:** 38.3%

#### Keap

- **Consulting:** 16.7%
- **Marketing and Advertising:** 16.7%
- **Information Technology and Services:** 11.1%
- **Manufacturing:** 5.6%
- **Real Estate:** 5.6%
- **Professional Training & Coaching:** 5.6%
- **Market Research:** 5.6%
- **Leisure, Travel & Tourism:** 5.6%
- **Health, Wellness and Fitness:** 5.6%
- **Financial Services:** 5.6%
- **Other:** 16.7%

---
## Alternatives

### Alternatives to Close

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25797 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13815 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2929 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9658 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14692 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3049 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (638 reviews)

### Alternatives to Keap

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14692 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2929 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1068 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25797 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13815 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Agile CRM](https://www.g2.com/products/agile-crm/reviews) — 4.0/5 stars (365 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

---
## Top Discussions

### Close

- Title: [What is Close used for?](https://www.g2.com/discussions/close-what-is-close-used-for) — 2 comments
  > **Top comment:** "CRM"
- Title: [How long does it take to generate a new integration?](https://www.g2.com/discussions/how-long-does-it-take-to-generate-a-new-integration) — 2 comments, 1 upvote
  > **Top comment:** "Hey Camila, we do not have an integration with Apollo at this time. However, you can request one in this form on our website..."
- Title: [how do I integrate WhatsApp?](https://www.g2.com/discussions/how-do-i-integrate-whatsapp) — 2 comments, 1 upvote
  > **Top comment:** "You can use Zapier or use API's to link them manually."
- Title: [What is Close used for?](https://www.g2.com/discussions/what-is-close-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Close is a conversation-first CRM (customer relationship management) solution built for founders and small, scaling sales teams to manage every conversation..."
- Title: [How fast does close read the feedback provided?](https://www.g2.com/discussions/50910-how-fast-does-close-read-the-feedback-provided) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kamaldeep, thank you for providing feedback for the Close team! We're always working to improve our CRM and take customer feedback seriously. We see all..."

### Keap

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/close-vs-thryv-keap)