Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and Close 
At a Glance
Market Segments
Mid-Market (48.2% of reviews)
Small-Business (79.3% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
$9.00 1 Seat Per Month
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,442)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansClose
Star Rating
(2,016)4.7 out of 5
Market Segments
Small-Business (79.3% of reviews)
Pros & Cons
Entry-Level Pricing
$9.00 1 Seat Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Close excels in user-friendliness, with many users highlighting its intuitive interface and ease of use. One user mentioned, "Close is very easy to learn and use as a CRM," which is particularly beneficial for teams looking for a quick onboarding process.
- Users say that Agentforce Marketing (formerly Salesforce Marketing Cloud) offers powerful automation features, particularly through its Journey Builder. Reviewers appreciate how it automates customer journeys based on user behavior, making it a strong choice for data-driven marketing campaigns.
- According to verified reviews, Close stands out for its quick implementation and setup, with users noting that the initial setup was very easy, leading to a smooth start. This is a significant advantage for small businesses that need to get up and running quickly.
- Reviewers mention that while Agentforce Marketing provides a comprehensive view of customer interactions, some users find it challenging to configure for their specific workflows. This can lead to a steeper learning curve compared to Close, which is praised for its straightforward pipeline management.
- G2 reviewers highlight that Close has a strong focus on customer support, with a quality of support score that reflects its responsiveness and helpfulness. Users appreciate the assistance they receive, which enhances their overall experience with the CRM.
- Users report that Agentforce Marketing shines in its advanced features like SQL audience segmentation and multi-channel marketing capabilities. However, some users feel that the complexity of these features can be overwhelming, especially for smaller teams that may not need such extensive tools.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Close
Solo
$9.00
1 Seat Per Month
Built for the individual who wants every lead, pipeline, and conversation in one place.
- 1 user included
Free Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableClose
Free Trial is available
Ratings
Meets Requirements
8.2
3,279
9.1
1,742
Ease of Use
7.6
3,456
9.2
1,783
Ease of Setup
7.3
1,944
9.0
1,120
Ease of Admin
7.8
1,715
9.0
566
Quality of Support
7.7
3,093
9.3
1,557
Has the product been a good partner in doing business?
8.0
1,680
9.3
561
Product Direction (% positive)
7.5
3,172
9.5
1,754
Features by Category
Sales Force Automation
Not enough data
9.0
1354
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
1359
|
Verified
Not enough data
9.0
1387
|
Verified
Not enough data
8.3
1166
Not enough data
9.1
1307
|
Verified
Not enough data
8.4
1123
Not enough data
8.3
1131
Not enough data
8.4
1162
Marketing Automation
Not enough data
8.7
1262
Not enough data
8.5
1218
Not enough data
9.2
1340
Not enough data
8.2
1133
Customer Support
Not enough data
8.7
1216
|
Verified
Not enough data
8.7
1226
|
Verified
Not enough data
8.7
1260
|
Verified
Not enough data
8.7
1250
|
Verified
Not enough data
8.6
1198
|
Verified
Reporting & Analytics
Not enough data
8.7
1259
|
Verified
Not enough data
8.8
1281
|
Verified
Not enough data
8.2
1141
Mobile & Social
Not enough data
8.2
1074
Not enough data
7.9
1097
Not enough data
8.2
1087
Platform
Not enough data
8.7
1196
|
Verified
Not enough data
8.8
1215
|
Verified
Not enough data
8.9
1198
Not enough data
8.5
1124
Not enough data
8.0
1070
|
Verified
Not enough data
8.4
1098
Not enough data
9.1
1213
|
Verified
Not enough data
8.4
1115
Integration
Not enough data
8.8
1124
|
Verified
Not enough data
8.7
1126
|
Verified
Not enough data
8.5
1060
|
Verified
Generative AI
Not enough data
Feature Not Available
Agentic AI - CRM
Not enough data
8.5
82
Not enough data
8.5
80
Not enough data
8.6
80
Not enough data
8.5
81
Not enough data
8.7
81
Not enough data
8.8
80
Not enough data
8.7
80
Email Marketing
7.9
1174
Not enough data
8.4
1171
Not enough data
8.1
1150
Not enough data
8.2
1069
Not enough data
Online Marketing
7.4
1064
Not enough data
7.4
890
Not enough data
7.5
842
Not enough data
7.2
918
Not enough data
7.3
854
Not enough data
Lead Management
8.0
1033
Not enough data
7.6
995
Not enough data
8.0
1044
Not enough data
7.9
1025
Not enough data
8.1
1025
Not enough data
7.8
965
Not enough data
7.9
923
Not enough data
8.3
1034
Not enough data
Campaign Management
7.6
875
Not enough data
7.6
771
Not enough data
7.1
669
Not enough data
6.7
201
Not enough data
Social
6.3
376
Not enough data
6.6
566
Not enough data
6.9
216
Not enough data
7.0
203
Not enough data
6.9
177
Not enough data
Reporting & Analytics
7.4
1068
Not enough data
6.9
892
Not enough data
6.5
770
Not enough data
6.5
716
Not enough data
6.5
703
Not enough data
Platform
7.0
632
Not enough data
7.8
190
Not enough data
8.0
678
Not enough data
7.4
168
Not enough data
7.4
129
Not enough data
8.0
670
Not enough data
7.8
139
Not enough data
Agentic AI - Marketing Automation
7.2
9
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Not enough data
Integration
8.0
668
Not enough data
7.7
534
Not enough data
7.4
496
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
7.9
133
Not enough data
8.6
133
Not enough data
9.0
140
Not enough data
8.6
134
Organization
Not enough data
9.2
136
Not enough data
8.9
133
Not enough data
8.9
133
Performance Analysis
Not enough data
8.2
127
Not enough data
8.9
134
Sales Analysis
Not enough data
8.3
134
Not enough data
8.6
134
Generative AI
Not enough data
8.4
82
Not enough data
8.7
82
Agentic AI - AI Sales Assistant
Not enough data
9.8
9
Not enough data
9.6
9
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.8
8
Not enough data
8.9
9
Not enough data
9.8
8
Integrated Workflows
Not enough data
9.1
220
Not enough data
9.1
223
Not enough data
9.0
215
Not enough data
8.7
212
Not enough data
9.0
217
Not enough data
9.0
221
Not enough data
8.9
220
Repeatability and Reportability
Not enough data
8.6
215
Not enough data
8.9
215
Not enough data
8.9
205
Not enough data
8.3
203
Not enough data
7.8
201
AI and Automation
Not enough data
8.2
194
Not enough data
8.1
197
Not enough data
8.2
190
Not enough data
7.9
198
Not enough data
7.8
196
Generative AI
Not enough data
8.0
197
Agentic AI - Sales Engagement
Not enough data
8.5
32
Not enough data
8.5
32
Not enough data
8.6
32
Not enough data
8.3
31
Not enough data
8.8
31
Not enough data
8.8
32
Not enough data
8.9
32
Dialing Options
Not enough data
9.1
150
Not enough data
9.2
151
Not enough data
9.4
17
Agent Tools
Not enough data
8.6
146
Not enough data
8.8
142
Not enough data
9.4
147
Automation
Not enough data
8.9
141
Not enough data
8.5
142
Not enough data
8.6
142
Agentic AI - Auto Dialer
Not enough data
8.8
21
Not enough data
8.8
21
AI Capabilities - Auto Dialer
Not enough data
9.4
17
Not enough data
9.3
17
Not enough data
9.5
17
Campaigns
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Not enough data
Analytics
9.2
28
Not enough data
9.3
27
Not enough data
Optimization
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Not enough data
Agentic AI - Push Notification
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Segmentation
9.0
37
Not enough data
8.5
40
Not enough data
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Not enough data
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
30
8.8
265
|
Verified
8.8
28
9.3
287
|
Verified
8.8
27
9.3
282
|
Verified
8.6
28
8.7
267
|
Verified
8.9
28
8.4
252
8.6
29
8.7
257
9.1
30
8.9
256
8.9
29
Feature Not Available
SMS Platform
9.0
27
9.0
280
|
Verified
9.2
28
9.1
276
|
Verified
8.4
29
Feature Not Available
7.8
29
Feature Not Available
8.4
26
Feature Not Available
8.6
29
9.0
263
|
Verified
Agentic AI - SMS Marketing
Not enough data
8.6
15
Not enough data
8.4
15
Not enough data
9.0
15
Not enough data
8.7
15
Not enough data
8.9
15
Not enough data
8.6
15
Channels
Not enough data
8.6
105
Not enough data
8.6
107
Not enough data
8.0
107
Design
Not enough data
8.5
109
Not enough data
7.9
106
Not enough data
8.9
107
Not enough data
8.9
106
Not enough data
9.0
103
Generative AI
Not enough data
8.3
103
Not enough data
8.8
102
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
Not enough data
8.0
44
Not enough data
Platform Data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
8.6
37
Not enough data
9.1
38
Not enough data
9.2
38
Not enough data
9.3
38
Not enough data
9.1
37
Not enough data
8.6
37
Not enough data
9.0
37
Generative AI
Not enough data
9.1
37
Workforce Management
Not enough data
9.3
38
Not enough data
9.1
37
Call Center Infrastructure (CCI)
Not enough data
9.8
9
Not enough data
9.6
9
Not enough data
9.8
10
Not enough data
9.8
9
Administrative
Not enough data
9.7
40
Not enough data
9.2
39
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
8.7
22
Not enough data
8.3
22
Not enough data
8.1
20
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
8.1
20
Not enough data
8.2
21
Analytics
Not enough data
8.6
488
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Customizations
Not enough data
9.0
496
Not enough data
9.2
496
Not enough data
8.8
521
Not enough data
8.6
477
Not enough data
9.2
519
Generative AI
Not enough data
Feature Not Available
Agentic AI - Sales Analytics
Not enough data
9.0
17
Not enough data
8.9
17
Not enough data
8.8
16
Not enough data
9.0
17
Not enough data
8.4
17
Data Sourcing
Not enough data
8.5
163
Not enough data
8.7
163
Not enough data
8.5
163
Not enough data
8.8
166
Not enough data
8.6
160
Predictive Analytics
Not enough data
8.6
160
Not enough data
8.7
160
Not enough data
8.3
155
Not enough data
8.4
158
Sales Management
Not enough data
9.1
161
Not enough data
8.3
157
Not enough data
8.8
156
Not enough data
9.2
161
Agentic AI - Outbound Call Tracking
Not enough data
8.5
24
Not enough data
8.4
24
Calling
Not enough data
9.2
664
Not enough data
Feature Not Available
Not enough data
9.0
645
Not enough data
9.3
659
Not enough data
8.9
30
Contacts
Not enough data
8.8
655
Not enough data
8.7
618
Not enough data
9.0
653
Insights
Not enough data
9.3
676
Not enough data
9.0
630
Not enough data
8.7
592
Not enough data
9.0
652
Not enough data
8.8
631
Not enough data
9.0
28
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Not enough data
Campaigns
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Not enough data
Engagement
8.4
42
Not enough data
Platform
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Not enough data
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and Close are categorized as SMS Marketing
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as Mobile Marketing, A/B Testing, Push Notification, Customer Journey Mapping, Attribution, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, Marketing Automation, Personalization, and Personalization Engines
Close is categorized as Customer Communications Management, Sales Engagement, AI Sales Assistant, Outbound Call Tracking, Sales Analytics, Email Tracking, CRM, Call Center Infrastructure (CCI), and Auto Dialer
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Close
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.4%
Marketing and Advertising
15.0%
Computer Software
8.8%
Real Estate
8.1%
Financial Services
6.6%
Information Technology and Services
5.5%
Other
56.0%
Alternatives
Discussions
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
How long does it take to generate a new integration?
2 Comments
PE
Hey Camila, we do not have an integration with Apollo at this time. However, you can request one in this form on our website...Read more
how do I integrate WhatsApp?
2 Comments
KS
You can use Zapier or use API's to link them manually.Read more
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