# Close vs Maximizer Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Close excels in user-friendliness, with many users highlighting its intuitive interface and quick setup process. One user mentioned, "Close is very easy to learn and use as a CRM," which is crucial for teams looking to streamline their operations.
- **Users say** that Maximizer offers unique features like the Workform to CRM integration, which allows real-time data capture from client forms. This capability was praised by a user who noted, "It even sends me an alert if the lead matches what we're looking for," showcasing its effectiveness in lead management.
- **Reviewers mention** that Close's forecasting feature is particularly valuable for pipeline management, with one user stating, "I also value its forecasting feature." This indicates that Close provides robust tools for sales teams to predict and manage their sales processes effectively.
- **According to verified reviews** , Maximizer's strength lies in its ability to help users track customer interactions over time. A user appreciated how it "enables teams to learn the past history of individual client relationships," which can enhance customer service and relationship management.
- **G2 reviewers highlight** that Close has a significantly higher overall satisfaction score, reflecting its strong market presence and user approval. Users frequently describe it as a "quick-acting CRM," which is essential for fast-paced sales environments.
- **Users report** that while Maximizer has some useful features, it faces challenges in ease of use compared to Close. Reviewers noted that it can be less intuitive, which may hinder new users from fully leveraging its capabilities right away.



| | Close | Maximizer | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 2,038 | 673 | 
| **Largest Market Segment** | Small-Business (79.2% of reviews) | Small-Business (74.8% of reviews) | 
| **Entry Level Price** | $9.00 1 Seat Per Month | $90.00 3 User Per Year | 

---
## Top Pros & Cons

### Close

Pros:
- Ease of Use (753 reviews)
- Helpful (441 reviews)

Cons:
- Missing Features (244 reviews)
- Call Issues (181 reviews)

### Maximizer

Pros:
- Ease of Use (40 reviews)
- Task Management (36 reviews)

Cons:
- Learning Curve (23 reviews)
- Integration Issues (19 reviews)

---
## Ratings Comparison
| Rating | Close | Maximizer | 
|---|---|---|
  | **Meets Requirements** | 9.1 (1755 reviews) | 8.3 (582 reviews) | 
  | **Ease of Use** | 9.2 (1799 reviews) | 8.0 (588 reviews) | 
  | **Ease of Setup** | 9.0 (1136 reviews) | 7.8 (327 reviews) | 
  | **Ease of Admin** | 9.0 (568 reviews) | 7.9 (195 reviews) | 
  | **Quality of Support** | 9.3 (1570 reviews) | 8.2 (560 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (563 reviews) | 8.1 (193 reviews) | 
  | **Product Direction (% positive)** | 9.5 (1768 reviews) | 7.8 (580 reviews) | 

---
## Pricing

### Close

#### Entry-Level Pricing

Plan: Solo

Price: $9.00 1 Seat Per Month

Description: Built for the individual who wants every lead, pipeline, and conversation in one place.

Key Features:
- 1 user included

[Browse all 4 editions](https://www.g2.com/products/close/pricing)

#### Free Trial

Yes

### Maximizer

#### Entry-Level Pricing

Plan: Core

Price: $90.00 3 User Per Year

Description: Organizations that need deeper customization, marketing tools, and pipeline monitoring to close more deals.

Key Features:
- Advanced Contact Management
- Lead & Opportunity Handling
- Task Management

[Browse all 4 editions](https://www.g2.com/products/maximizer/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 1525 |
| **Maximizer** | 6.9/10 | 501 |

#### Sales Force Automation

| Feature | Close | Maximizer | 
|---|---|---|
| **Contact & Account Management** | 9.0 (1363 reviews) ✓ Verified | 8.3 (425 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | 6.9 (219 reviews) | 
| **Opportunity & Pipeline Mgmt.** | 9.0 (1363 reviews) ✓ Verified | 7.4 (324 reviews) ✓ Verified | 
| **Task / Activity Management** | 9.0 (1394 reviews) ✓ Verified | 7.9 (400 reviews) ✓ Verified | 
| **Territory & Quota Management** | 8.3 (1166 reviews) | 6.4 (213 reviews) ✓ Verified | 
| **Desktop Integration** | 9.1 (1310 reviews) ✓ Verified | 7.7 (356 reviews) ✓ Verified | 
| **Product & Price List Management** | 8.4 (1124 reviews) | Feature Not Available | 
| **Quote & Order Management** | 8.3 (1131 reviews) | Feature Not Available | 
| **Customer Contract Management** | 8.4 (1162 reviews) | 7.5 (275 reviews) | 

#### Marketing Automation

| Feature | Close | Maximizer | 
|---|---|---|
| **Email Marketing** | 8.7 (1264 reviews) | 6.9 (289 reviews) | 
| **Campaign Management** | 8.5 (1219 reviews) | 6.7 (241 reviews) | 
| **Lead Management** | 9.2 (1343 reviews) | 7.2 (269 reviews) | 
| **Marketing ROI Analytics** | 8.2 (1133 reviews) | 6.3 (188 reviews) | 

#### Customer Support

| Feature | Close | Maximizer | 
|---|---|---|
| **Case Management** | 8.7 (1216 reviews) ✓ Verified | 7.5 (262 reviews) | 
| **Customer Support Portal** | 8.7 (1226 reviews) ✓ Verified | Feature Not Available | 
| **Knowledge Base** | 8.7 (1260 reviews) ✓ Verified | 7.2 (274 reviews) | 
| **Call Center Features** | 8.7 (1253 reviews) ✓ Verified | Feature Not Available | 
| **Support Analytics** | 8.6 (1200 reviews) ✓ Verified | 7.2 (219 reviews) | 

#### Reporting & Analytics

| Feature | Close | Maximizer | 
|---|---|---|
| **Reporting** | 8.7 (1263 reviews) ✓ Verified | 7.2 (310 reviews) ✓ Verified | 
| **Dashboards** | 8.8 (1283 reviews) ✓ Verified | 7.6 (311 reviews) ✓ Verified | 
| **Forecasting** | 8.2 (1142 reviews) | 6.7 (208 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Close | Maximizer | 
|---|---|---|
| **Social Collaboration Features** | 8.2 (1075 reviews) | 6.2 (110 reviews) | 
| **Social Network Integration** | 7.9 (1098 reviews) | 5.6 (106 reviews) | 
| **Mobile User Support** | 8.2 (1089 reviews) | 6.6 (265 reviews) ✓ Verified | 

#### Platform

| Feature | Close | Maximizer | 
|---|---|---|
| **Customization** | 8.7 (1197 reviews) ✓ Verified | 8.0 (242 reviews) ✓ Verified | 
| **Workflow Capability** | 8.8 (1215 reviews) ✓ Verified | 7.6 (230 reviews) | 
| **User, Role, and Access Management** | 8.9 (1197 reviews) | 8.1 (237 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (1124 reviews) | 6.9 (158 reviews) | 
| **Sandbox / Test Environments** | 8.0 (1070 reviews) ✓ Verified | 6.7 (137 reviews) | 
| **Document & Content Mgmt.** | 8.4 (1097 reviews) | 7.6 (198 reviews) | 
| **Performance and Reliability** | 9.1 (1215 reviews) ✓ Verified | 8.0 (226 reviews) ✓ Verified | 
| **Output Document Generation** | 8.4 (1115 reviews) | 6.9 (129 reviews) | 

#### Integration

| Feature | Close | Maximizer | 
|---|---|---|
| **Data Import & Export Tools** | 8.8 (1123 reviews) ✓ Verified | 7.4 (220 reviews) ✓ Verified | 
| **Integration APIs** | 8.7 (1125 reviews) ✓ Verified | 6.5 (158 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.5 (1060 reviews) ✓ Verified | 6.6 (150 reviews) ✓ Verified | 

#### Generative AI

| Feature | Close | Maximizer | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 5.6 (93 reviews) | 

#### Agentic AI - CRM

| Feature | Close | Maximizer | 
|---|---|---|
| **Autonomous Task Execution** | 8.5 (82 reviews) | 5.6 (13 reviews) | 
| **Multi-step Planning** | 8.5 (80 reviews) | 5.9 (13 reviews) | 
| **Cross-system Integration** | 8.5 (81 reviews) | 5.7 (14 reviews) | 
| **Adaptive Learning** | 8.5 (81 reviews) | 6.2 (13 reviews) | 
| **Natural Language Interaction** | 8.7 (81 reviews) | 5.8 (12 reviews) | 
| **Proactive Assistance** | 8.8 (80 reviews) | 6.0 (13 reviews) | 
| **Decision Making** | 8.7 (80 reviews) | 6.3 (14 reviews) | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.9/10 | 147 |
| **Maximizer** | N/A | N/A |

#### Lead Facilitation

| Feature | Close | Maximizer | 
|---|---|---|
| **Customer-facing Chatbot** | 7.9 (133 reviews) | Not enough data | 
| **Lead Qualification** | 8.6 (133 reviews) | Not enough data | 
| **Lead Follow-up** | 9.0 (140 reviews) | Not enough data | 
| **Meeting Scheduling ** | 8.6 (134 reviews) | Not enough data | 

#### Organization

| Feature | Close | Maximizer | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 9.2 (136 reviews) | Not enough data | 
| **Data Entry** | 8.9 (133 reviews) | Not enough data | 
| **Integrations / APIs** | 8.9 (133 reviews) | Not enough data | 

#### Performance Analysis

| Feature | Close | Maximizer | 
|---|---|---|
| **Coaching ** | 8.2 (127 reviews) | Not enough data | 
| **Peformance Tracking** | 8.9 (134 reviews) | Not enough data | 

#### Sales Analysis

| Feature | Close | Maximizer | 
|---|---|---|
| **ROI Forecasting ** | 8.3 (134 reviews) | Not enough data | 
| **Sales Forecasting ** | 8.6 (134 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Maximizer | 
|---|---|---|
| **AI Text Generation** | 8.4 (82 reviews) | Not enough data | 
| **AI Text Summarization** | 8.7 (82 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Close | Maximizer | 
|---|---|---|
| **Autonomous Task Execution** | 9.8 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 9.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 9.4 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 9.4 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.8 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 8.9 (9 reviews) | Not enough data | 
| **Decision Making** | 9.8 (8 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 229 |
| **Maximizer** | N/A | N/A |

#### Integrated Workflows

| Feature | Close | Maximizer | 
|---|---|---|
| **Task Management** | 9.1 (220 reviews) | Not enough data | 
| **Email Tracking/Automation** | 9.1 (223 reviews) | Not enough data | 
| **Calls and Voice** | 9.0 (215 reviews) | Not enough data | 
| **Other Outreach Options ** | 8.7 (212 reviews) | Not enough data | 
| **CRM Integration** | 9.0 (217 reviews) | Not enough data | 
| **Calendar** | 9.0 (221 reviews) | Not enough data | 
| **Shared Records** | 8.9 (220 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Close | Maximizer | 
|---|---|---|
| **Content Management** | 8.6 (215 reviews) | Not enough data | 
| **Workflow Management** | 8.9 (215 reviews) | Not enough data | 
| **Workflow Performance** | 8.9 (206 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 8.3 (204 reviews) | Not enough data | 
| **Gamification** | 7.8 (201 reviews) | Not enough data | 

#### AI and Automation

| Feature | Close | Maximizer | 
|---|---|---|
| **Lead Prioritization** | 8.2 (194 reviews) | Not enough data | 
| **Lead Scoring** | 8.1 (197 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (190 reviews) | Not enough data | 
| **Buyer Intelligence** | 7.9 (198 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (196 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Maximizer | 
|---|---|---|
| **AI Text Generation** | 8.0 (197 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Close | Maximizer | 
|---|---|---|
| **Autonomous Task Execution** | 8.5 (32 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (32 reviews) | Not enough data | 
| **Cross-system Integration** | 8.6 (32 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (31 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.8 (31 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (32 reviews) | Not enough data | 
| **Decision Making** | 8.9 (32 reviews) | Not enough data | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **Close** | 9.0/10 | 156 |
| **Maximizer** | N/A | N/A |

#### Dialing Options

| Feature | Close | Maximizer | 
|---|---|---|
| **Preview Dialing** | 9.1 (150 reviews) | Not enough data | 
| **Progressive Dialing** | 9.2 (151 reviews) | Not enough data | 
| **Predictive Dialing** | 9.4 (17 reviews) | Not enough data | 

#### Agent Tools

| Feature | Close | Maximizer | 
|---|---|---|
| **Whisper Coaching ** | 8.6 (146 reviews) | Not enough data | 
| **Callback Scheduling ** | 8.8 (142 reviews) | Not enough data | 
| **Call Recording ** | 9.4 (147 reviews) | Not enough data | 

#### Automation

| Feature | Close | Maximizer | 
|---|---|---|
| **Voice Activity Detection** | 8.9 (141 reviews) | Not enough data | 
| **Interactive Voice Response (IVR)** | 8.5 (142 reviews) | Not enough data | 
| **Call Scrubbing** | 8.6 (142 reviews) | Not enough data | 

#### Agentic AI - Auto Dialer

| Feature | Close | Maximizer | 
|---|---|---|
| **Autonomous Task Execution** | 8.8 (21 reviews) | Not enough data | 
| **Cross-system Integration** | 8.8 (21 reviews) | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | Close | Maximizer | 
|---|---|---|
| **Call Prioritization and List Optimization** | 9.4 (17 reviews) | Not enough data | 
| **Compliance Monitoring** | 9.3 (17 reviews) | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | 9.5 (17 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.8/10 | 313 |
| **Maximizer** | N/A | N/A |

#### Text Messaging

| Feature | Close | Maximizer | 
|---|---|---|
| **Bulk SMS** | 8.8 (265 reviews) ✓ Verified | Not enough data | 
| **Two-Way Text Messaging** | 9.3 (287 reviews) ✓ Verified | Not enough data | 
| **Text Scheduler** | 9.3 (282 reviews) ✓ Verified | Not enough data | 
| **Automatic Replies** | 8.7 (267 reviews) ✓ Verified | Not enough data | 
| **Automatic URL Shortening** | 8.4 (252 reviews) | Not enough data | 
| **MMS Marketing** | 8.7 (257 reviews) | Not enough data | 
| **Personalization** | 8.9 (256 reviews) | Not enough data | 
| **Transactional SMS** | Feature Not Available | Not enough data | 

#### SMS Platform

| Feature | Close | Maximizer | 
|---|---|---|
| **Reporting** | 9.0 (280 reviews) ✓ Verified | Not enough data | 
| **Automation** | 9.1 (276 reviews) ✓ Verified | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | Feature Not Available | Not enough data | 
| **API Integration** | 9.0 (263 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Close | Maximizer | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (15 reviews) | Not enough data | 
| **Multi-step Planning** | 8.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 9.0 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.7 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 8.9 (15 reviews) | Not enough data | 
| **Decision Making** | 8.6 (15 reviews) | Not enough data | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 117 |
| **Maximizer** | N/A | N/A |

#### Channels

| Feature | Close | Maximizer | 
|---|---|---|
| **Multi-Channel Coverage** | 8.6 (106 reviews) | Not enough data | 
| **Open Listening** | 8.6 (107 reviews) | Not enough data | 
| **Physical Media** | 8.0 (107 reviews) | Not enough data | 

#### Design

| Feature | Close | Maximizer | 
|---|---|---|
| **Communications Strategy Development** | 8.5 (109 reviews) | Not enough data | 
| **Create Content** | 7.9 (106 reviews) | Not enough data | 
| **Personalization** | 8.9 (107 reviews) | Not enough data | 
| **Inbound Identification** | 8.9 (106 reviews) | Not enough data | 
| **Regulatory Compliance** | 9.0 (103 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Maximizer | 
|---|---|---|
| **AI Text Generation** | 8.3 (103 reviews) | Not enough data | 
| **AI Text Summarization** | 8.8 (102 reviews) | Not enough data | 

### Call Center Infrastructure (CCI)

| Product | Score | Reviews |
|---|---|---|
| **Close** | 9.3/10 | 42 |
| **Maximizer** | N/A | N/A |

#### Platform

| Feature | Close | Maximizer | 
|---|---|---|
| **Omnichannel** | 8.6 (37 reviews) | Not enough data | 
| **Mobile Access** | 9.1 (38 reviews) | Not enough data | 
| **Queue Management** | 9.2 (38 reviews) | Not enough data | 
| **Call Routing** | 9.3 (38 reviews) | Not enough data | 
| **Call Back** | 9.1 (37 reviews) | Not enough data | 
| **IVR** | 8.6 (37 reviews) | Not enough data | 
| **Automatic Call Distribution** | 9.0 (37 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Maximizer | 
|---|---|---|
| **AI Text-to-Speech** | 9.1 (37 reviews) | Not enough data | 

#### Workforce Management

| Feature | Close | Maximizer | 
|---|---|---|
| **Call Monitoring** | 9.3 (38 reviews) | Not enough data | 
| **Performance Evaluation** | 9.1 (37 reviews) | Not enough data | 

#### Call Center Infrastructure (CCI)

| Feature | Close | Maximizer | 
|---|---|---|
| **Autonomous Task Execution** | 9.8 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 9.6 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 9.8 (9 reviews) | Not enough data | 

#### Administrative

| Feature | Close | Maximizer | 
|---|---|---|
| **Call Recording** | 9.7 (40 reviews) | Not enough data | 
| **Reporting & Dashboards** | 9.2 (39 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 553 |
| **Maximizer** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Close | Maximizer | 
|---|---|---|
| **Autonomous Task Execution** | 8.7 (22 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (20 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (21 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.2 (21 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (20 reviews) | Not enough data | 
| **Decision Making** | 8.2 (21 reviews) | Not enough data | 

#### Analytics

| Feature | Close | Maximizer | 
|---|---|---|
| **Open Rates** | 8.6 (488 reviews) | Not enough data | 
| **Link Activity** | Feature Not Available | Not enough data | 
| **Attachment Activity** | Feature Not Available | Not enough data | 

#### Customizations

| Feature | Close | Maximizer | 
|---|---|---|
| **Email Platform Integration** | 9.0 (496 reviews) | Not enough data | 
| **Email Scheduling** | 9.2 (496 reviews) | Not enough data | 
| **Notifications** | 8.8 (521 reviews) | Not enough data | 
| **Email Categorization** | 8.6 (477 reviews) | Not enough data | 
| **Templates** | 9.2 (519 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Maximizer | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.7/10 | 176 |
| **Maximizer** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Close | Maximizer | 
|---|---|---|
| **Autonomous Task Execution** | 9.0 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 8.9 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 8.8 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.0 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (17 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Close | Maximizer | 
|---|---|---|
| **Data Sourcing** | 8.5 (163 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.7 (163 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.5 (163 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (167 reviews) | Not enough data | 
| **Data Segmentation** | 8.6 (161 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Close | Maximizer | 
|---|---|---|
| **Lead Scoring** | 8.6 (160 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.7 (160 reviews) | Not enough data | 
| **Risk Analysis** | 8.3 (156 reviews) | Not enough data | 
| **Live Forecasting** | 8.4 (158 reviews) | Not enough data | 

#### Sales Management

| Feature | Close | Maximizer | 
|---|---|---|
| **Live Pipeline Management** | 9.1 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.3 (157 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.8 (157 reviews) | Not enough data | 
| **Activity Tracking** | 9.2 (161 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.9/10 | 714 |
| **Maximizer** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Close | Maximizer | 
|---|---|---|
| **Autonomous Task Execution** | 8.5 (24 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.4 (24 reviews) | Not enough data | 

#### Calling

| Feature | Close | Maximizer | 
|---|---|---|
| **Record Calls** | 9.2 (665 reviews) | Not enough data | 
| **Generate Location** | Feature Not Available | Not enough data | 
| **Call Types** | 9.0 (645 reviews) | Not enough data | 
| **Click-to-Call** | 9.3 (660 reviews) | Not enough data | 
| **Auto Dialer** | 8.8 (31 reviews) | Not enough data | 

#### Contacts

| Feature | Close | Maximizer | 
|---|---|---|
| **Personalization** | 8.8 (656 reviews) | Not enough data | 
| **Information Locater** | 8.7 (618 reviews) | Not enough data | 
| **Record Prospect Data** | 9.0 (653 reviews) | Not enough data | 

#### Insights

| Feature | Close | Maximizer | 
|---|---|---|
| **Notes** | 9.3 (676 reviews) | Not enough data | 
| **Daily Summary** | 9.0 (630 reviews) | Not enough data | 
| **Automated Voicemails** | 8.7 (592 reviews) | Not enough data | 
| **Automated Emails** | 9.0 (653 reviews) | Not enough data | 
| **Sorts Prospects** | 8.8 (631 reviews) | Not enough data | 
| **Automated Note Taking** | 9.0 (29 reviews) | Not enough data | 

### Financial Services CRM

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Maximizer** | 6.2/10 | 72 |

#### Content

| Feature | Close | Maximizer | 
|---|---|---|
| **Automation** | Not enough data | 6.0 (67 reviews) | 

#### Platform Additional Functionality

| Feature | Close | Maximizer | 
|---|---|---|
| **Pre-Built Connectors** | Not enough data | Feature Not Available | 
| **Dashboard** | Not enough data | 7.2 (68 reviews) | 
| **Cloud** | Not enough data | 6.7 (68 reviews) | 
| **Mobility** | Not enough data | 6.5 (67 reviews) | 
| **Messaging** | Not enough data | 5.5 (68 reviews) | 

#### Platform Reporting and Analytics

| Feature | Close | Maximizer | 
|---|---|---|
| **Reporting** | Not enough data | 6.5 (67 reviews) | 
| **Forecasting** | Not enough data | 5.2 (66 reviews) | 

#### Customer Support

| Feature | Close | Maximizer | 
|---|---|---|
| **Case Management** | Not enough data | 6.6 (65 reviews) | 
| **Customer Support Portal** | Not enough data | Feature Not Available | 
| **Knowledge Base** | Not enough data | 6.8 (65 reviews) | 
| **Support Analytics** | Not enough data | 6.4 (65 reviews) | 

#### Marketing Automation

| Feature | Close | Maximizer | 
|---|---|---|
| **Campaign Management** | Not enough data | 6.3 (64 reviews) | 
| **Lead Management** | Not enough data | 6.5 (64 reviews) | 
| **Marketing Analytics** | Not enough data | 5.5 (64 reviews) | 

#### Sales Force Automation

| Feature | Close | Maximizer | 
|---|---|---|
| **Pipeline Management** | Not enough data | 6.3 (64 reviews) | 
| **Task Management** | Not enough data | 7.7 (66 reviews) | 
| **Product and Price List Management** | Not enough data | Feature Not Available | 
| **Quote and Order Management** | Not enough data | 5.5 (64 reviews) | 
| **Contract Management** | Not enough data | 5.8 (62 reviews) | 

#### Agentic AI - Financial Services CRM

| Feature | Close | Maximizer | 
|---|---|---|
| **Decision Making** | Not enough data | 4.7 (6 reviews) | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)

**Unique to Close (9):** [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Call Center Infrastructure (CCI) Software](https://www.g2.com/categories/call-center-infrastructure-cci)

**Unique to Maximizer (1):** [Financial Services CRM Software](https://www.g2.com/categories/financial-services-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | Close | Maximizer | 
|---|---|---|
| **Small-Business** | 79.2% | 74.8% | 
| **Mid-Market** | 20.2% | 19.0% | 
| **Enterprise** | 0.7% | 6.2% | 

### By Industry

#### Close

- **Marketing and Advertising:** 14.9%
- **Computer Software:** 8.7%
- **Real Estate:** 8.1%
- **Financial Services:** 6.7%
- **Information Technology and Services:** 5.6%
- **Consulting:** 5.3%
- **Professional Training & Coaching:** 4.2%
- **Insurance:** 2.9%
- **Health, Wellness and Fitness:** 2.8%
- **Consumer Services:** 2.5%
- **Other:** 38.3%

#### Maximizer

- **Financial Services:** 35.6%
- **Investment Management:** 4.1%
- **Insurance:** 3.3%
- **Marketing and Advertising:** 3.0%
- **Information Technology and Services:** 2.8%
- **Construction:** 2.7%
- **Publishing:** 2.4%
- **Real Estate:** 2.2%
- **Computer Software:** 1.6%
- **Transportation/Trucking/Railroad:** 1.6%
- **Other:** 40.7%

---
## Alternatives

### Alternatives to Close

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25794 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13805 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14687 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9648 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3046 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (638 reviews)

### Alternatives to Maximizer

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25794 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13805 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3046 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1618 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1427 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1113 reviews)
- [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (998 reviews)
- [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (951 reviews)
- [Sugar Sell](https://www.g2.com/products/sugar-sell/reviews) — 3.8/5 stars (776 reviews)

---
## Top Discussions

### Close

- Title: [What is Close used for?](https://www.g2.com/discussions/close-what-is-close-used-for) — 2 comments
  > **Top comment:** "CRM"
- Title: [How long does it take to generate a new integration?](https://www.g2.com/discussions/how-long-does-it-take-to-generate-a-new-integration) — 2 comments, 1 upvote
  > **Top comment:** "Hey Camila, we do not have an integration with Apollo at this time. However, you can request one in this form on our website..."
- Title: [how do I integrate WhatsApp?](https://www.g2.com/discussions/how-do-i-integrate-whatsapp) — 2 comments, 1 upvote
  > **Top comment:** "You can use Zapier or use API's to link them manually."
- Title: [What is Close used for?](https://www.g2.com/discussions/what-is-close-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Close is a conversation-first CRM (customer relationship management) solution built for founders and small, scaling sales teams to manage every conversation..."
- Title: [How fast does close read the feedback provided?](https://www.g2.com/discussions/50910-how-fast-does-close-read-the-feedback-provided) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kamaldeep, thank you for providing feedback for the Close team! We're always working to improve our CRM and take customer feedback seriously. We see all..."

### Maximizer

- Title: [What is Maximizer CRM used for?](https://www.g2.com/discussions/what-is-maximizer-crm-used-for) — 3 comments
  > **Top comment:** "Maximizer CRM is solving several problems related to secure and reliable communication and collaboration for various use cases.
"
- Title: [Do you integrate with any marketing automations platforms like Marketo?](https://www.g2.com/discussions/integrations-with-marketing-automation) — 1 comment, 1 upvote
  > **Top comment:** "Maximizer neglected to future-proof Maximizer CRM Live and their self-hosted CRM by not providing any open keys for self serve integration with powerful..."
- Title: [INTEGRATION](https://www.g2.com/discussions/4388-integration) — 1 comment, 1 upvote
  > **Top comment:** "Maximizer CRM 2017 has integrations for MS Office products (Outlook, Word, Excel) these are included as add-ons with the product. The Web APIs for Maximizer..."
- Title: [INPUT CSV  LEAD FILES](https://www.g2.com/discussions/4387-input-csv-lead-files) — 1 comment, 1 upvote
  > **Top comment:** "Lead sheets in the form of a web inquiry page can be integrated into Maximizer using the 'web to lead' technology provided in the product as standard. It is..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/close-vs-maximizer)