Compare Close and Iterable 
At a Glance
Market Segments
Small-Business (79.3% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
$9.00 1 Seat Per Month
No pricing available
Close
Star Rating
(2,016)4.7 out of 5
Market Segments
Small-Business (79.3% of reviews)
Pros & Cons
Entry-Level Pricing
$9.00 1 Seat Per Month
Free Trial is available
Browse all 4 pricing plansIterable
Star Rating
(767)4.4 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Close excels in user-friendliness, with many users highlighting its intuitive interface and ease of use, making it particularly beneficial for sales development representatives. Users appreciate how quickly they can get started with the platform, noting that the initial setup is straightforward and smooth.
- Users say that Iterable stands out for its stability and reliability compared to other email service providers. Reviewers have noted that they experience fewer glitches and lags, which enhances their day-to-day operations, especially when running lifecycle marketing campaigns.
- According to verified reviews, Close has a significant edge in customer support quality, with users praising the responsiveness and helpfulness of the support team. This level of support contributes to a more positive overall experience, especially for small businesses that may require more guidance.
- Reviewers mention that Iterable's multi-channel automation capabilities are a strong point, allowing for efficient customer engagement across various platforms. Users appreciate the powerful tools available for automating marketing efforts, which can lead to increased sales opportunities.
- G2 reviewers highlight that Close's focus on sales pipeline management is a major advantage, with features like forecasting being particularly valued. Users find that these tools help them manage customer responses effectively, making it a great choice for small businesses looking to streamline their sales processes.
- Users say that while Iterable has an intuitive interface, it may not match the same level of ease in setup and administration as Close. Some reviewers have noted that while the initial setup is manageable, it can be more complex compared to the seamless experience offered by Close.
Pricing
Entry-Level Pricing
Close
Solo
$9.00
1 Seat Per Month
Built for the individual who wants every lead, pipeline, and conversation in one place.
- 1 user included
Iterable
No pricing availableFree Trial
Close
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
9.1
1,742
8.5
618
Ease of Use
9.2
1,783
8.4
631
Ease of Setup
9.0
1,120
7.7
318
Ease of Admin
9.0
566
8.4
232
Quality of Support
9.3
1,557
8.8
601
Has the product been a good partner in doing business?
9.3
561
9.0
234
Product Direction (% positive)
9.5
1,754
9.0
611
Features by Category
Sales Force Automation
9.0
1354
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
1359
|
Verified
Not enough data
9.0
1387
|
Verified
Not enough data
8.3
1166
Not enough data
9.1
1307
|
Verified
Not enough data
8.4
1123
Not enough data
8.3
1131
Not enough data
8.4
1162
Not enough data
Marketing Automation
8.7
1262
Not enough data
8.5
1218
Not enough data
9.2
1340
Not enough data
8.2
1133
Not enough data
Customer Support
8.7
1216
|
Verified
Not enough data
8.7
1226
|
Verified
Not enough data
8.7
1260
|
Verified
Not enough data
8.7
1250
|
Verified
Not enough data
8.6
1198
|
Verified
Not enough data
Reporting & Analytics
8.7
1259
|
Verified
Not enough data
8.8
1281
|
Verified
Not enough data
8.2
1141
Not enough data
Mobile & Social
8.2
1074
Not enough data
7.9
1097
Not enough data
8.2
1087
Not enough data
Platform
8.7
1196
|
Verified
Not enough data
8.8
1215
|
Verified
Not enough data
8.9
1198
Not enough data
8.5
1124
Not enough data
8.0
1070
|
Verified
Not enough data
8.4
1098
Not enough data
9.1
1213
|
Verified
Not enough data
8.4
1115
Not enough data
Integration
8.8
1124
|
Verified
Not enough data
8.7
1126
|
Verified
Not enough data
8.5
1060
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Agentic AI - CRM
8.5
82
Not enough data
8.5
80
Not enough data
8.6
80
Not enough data
8.5
81
Not enough data
8.7
81
Not enough data
8.8
80
Not enough data
8.7
80
Not enough data
Email Marketing
Not enough data
9.0
470
|
Verified
Not enough data
9.0
460
|
Verified
Not enough data
8.2
445
|
Verified
Not enough data
8.4
396
|
Verified
Online Marketing
Not enough data
6.2
267
|
Verified
Not enough data
8.3
401
|
Verified
Not enough data
8.4
441
|
Verified
Not enough data
8.1
399
|
Verified
Not enough data
6.9
271
|
Verified
Lead Management
Not enough data
7.3
303
|
Verified
Not enough data
7.4
334
|
Verified
Not enough data
8.6
434
|
Verified
Not enough data
6.8
273
|
Verified
Not enough data
7.7
297
|
Verified
Not enough data
7.1
289
|
Verified
Not enough data
7.3
278
|
Verified
Not enough data
7.4
279
|
Verified
Campaign Management
Not enough data
7.7
295
Not enough data
6.9
266
|
Verified
Not enough data
6.6
243
Not enough data
6.0
224
Social
Not enough data
5.7
206
Not enough data
6.1
212
Not enough data
5.8
212
Not enough data
5.7
212
Not enough data
5.9
223
Reporting & Analytics
Not enough data
7.6
433
|
Verified
Not enough data
6.6
288
|
Verified
Not enough data
6.6
277
|
Verified
Not enough data
6.5
275
|
Verified
Not enough data
5.8
227
|
Verified
Platform
Not enough data
8.1
331
|
Verified
Not enough data
8.4
332
|
Verified
Not enough data
8.5
336
|
Verified
Not enough data
7.4
224
Not enough data
8.0
310
|
Verified
Not enough data
8.3
337
|
Verified
Not enough data
7.1
241
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.9
24
Not enough data
7.0
23
Not enough data
7.3
25
Not enough data
7.5
24
Not enough data
7.3
25
Not enough data
7.5
25
Integration
Not enough data
7.8
340
|
Verified
Not enough data
8.1
338
|
Verified
Not enough data
7.6
281
|
Verified
Lead Facilitation
7.9
133
Not enough data
8.6
133
Not enough data
9.0
140
Not enough data
8.6
134
Not enough data
Organization
9.2
136
Not enough data
8.9
133
Not enough data
8.9
133
Not enough data
Performance Analysis
8.2
127
Not enough data
8.9
134
Not enough data
Sales Analysis
8.3
134
Not enough data
8.6
134
Not enough data
Generative AI
8.4
82
Not enough data
8.7
82
Not enough data
Agentic AI - AI Sales Assistant
9.8
9
Not enough data
9.6
9
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.8
8
Not enough data
8.9
9
Not enough data
9.8
8
Not enough data
Integrated Workflows
9.1
220
Not enough data
9.1
223
Not enough data
9.0
215
Not enough data
8.7
212
Not enough data
9.0
217
Not enough data
9.0
221
Not enough data
8.9
220
Not enough data
Repeatability and Reportability
8.6
215
Not enough data
8.9
215
Not enough data
8.9
205
Not enough data
8.3
203
Not enough data
7.8
201
Not enough data
AI and Automation
8.2
194
Not enough data
8.1
197
Not enough data
8.2
190
Not enough data
7.9
198
Not enough data
7.8
196
Not enough data
Generative AI
8.0
197
Not enough data
Agentic AI - Sales Engagement
8.5
32
Not enough data
8.5
32
Not enough data
8.6
32
Not enough data
8.3
31
Not enough data
8.8
31
Not enough data
8.8
32
Not enough data
8.9
32
Not enough data
Dialing Options
9.1
150
Not enough data
9.2
151
Not enough data
9.4
17
Not enough data
Agent Tools
8.6
146
Not enough data
8.8
142
Not enough data
9.4
147
Not enough data
Automation
8.9
141
Not enough data
8.5
142
Not enough data
8.6
142
Not enough data
Agentic AI - Auto Dialer
8.8
21
Not enough data
8.8
21
Not enough data
AI Capabilities - Auto Dialer
9.4
17
Not enough data
9.3
17
Not enough data
9.5
17
Not enough data
Campaigns
Not enough data
8.3
158
Not enough data
8.7
159
Not enough data
8.1
144
Not enough data
8.7
167
Not enough data
8.5
165
Analytics
Not enough data
7.8
169
Not enough data
7.5
160
Optimization
Not enough data
8.3
165
Not enough data
8.5
166
Not enough data
7.7
133
Not enough data
7.8
148
Agentic AI - Push Notification
Not enough data
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Segmentation
Not enough data
8.8
43
Not enough data
8.5
42
Targeting
Not enough data
8.1
44
Not enough data
8.1
38
Triggered Content
Not enough data
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Personalized Content
Not enough data
7.8
34
Not enough data
7.3
31
Not enough data
6.3
28
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Edit
Not enough data
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Logistics
Not enough data
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Generative AI
Not enough data
8.1
12
Not enough data
7.5
12
Agentic AI - Email Template Builder
Not enough data
8.0
10
Not enough data
7.7
10
Text Messaging
8.8
265
|
Verified
8.6
30
9.3
287
|
Verified
6.9
27
9.3
282
|
Verified
8.7
29
8.7
267
|
Verified
6.9
26
8.4
252
8.3
26
8.7
257
6.7
25
8.9
256
8.5
27
Feature Not Available
8.5
26
SMS Platform
9.0
280
|
Verified
7.9
29
9.1
276
|
Verified
8.2
29
Feature Not Available
7.4
22
Feature Not Available
6.2
21
Feature Not Available
7.2
24
9.0
263
|
Verified
8.6
25
Agentic AI - SMS Marketing
8.6
15
7.6
7
8.4
15
7.4
7
9.0
15
7.4
7
8.7
15
7.4
7
8.9
15
7.1
7
8.6
15
7.6
7
Channels
8.6
105
Not enough data
8.6
107
Not enough data
8.0
107
Not enough data
Design
8.5
109
Not enough data
7.9
106
Not enough data
8.9
107
Not enough data
8.9
106
Not enough data
9.0
103
Not enough data
Generative AI
8.3
103
Not enough data
8.8
102
Not enough data
Data Sourcing
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Intelligence
Not enough data
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Platform Basics
Not enough data
8.1
38
Not enough data
8.2
38
Platform Data
Not enough data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Platform Additional Functionality
Not enough data
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Agentic AI - Customer Journey Analytics
Not enough data
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
Platform
8.6
37
Not enough data
9.1
38
Not enough data
9.2
38
Not enough data
9.3
38
Not enough data
9.1
37
Not enough data
8.6
37
Not enough data
9.0
37
Not enough data
Generative AI
9.1
37
Not enough data
Workforce Management
9.3
38
Not enough data
9.1
37
Not enough data
Call Center Infrastructure (CCI)
9.8
9
Not enough data
9.6
9
Not enough data
9.8
10
Not enough data
9.8
9
Not enough data
Administrative
9.7
40
Not enough data
9.2
39
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Agentic AI - Email Tracking
8.7
22
Not enough data
8.3
22
Not enough data
8.1
20
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
8.1
20
Not enough data
8.2
21
Not enough data
Analytics
8.6
488
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Customizations
9.0
496
Not enough data
9.2
496
Not enough data
8.8
521
Not enough data
8.6
477
Not enough data
9.2
519
Not enough data
Generative AI
Feature Not Available
Not enough data
Agentic AI - Sales Analytics
9.0
17
Not enough data
8.9
17
Not enough data
8.8
16
Not enough data
9.0
17
Not enough data
8.4
17
Not enough data
Data Sourcing
8.5
163
Not enough data
8.7
163
Not enough data
8.5
163
Not enough data
8.8
166
Not enough data
8.6
160
Not enough data
Predictive Analytics
8.6
160
Not enough data
8.7
160
Not enough data
8.3
155
Not enough data
8.4
158
Not enough data
Sales Management
9.1
161
Not enough data
8.3
157
Not enough data
8.8
156
Not enough data
9.2
161
Not enough data
Agentic AI - Outbound Call Tracking
8.5
24
Not enough data
8.4
24
Not enough data
Calling
9.2
664
Not enough data
Feature Not Available
Not enough data
9.0
645
Not enough data
9.3
659
Not enough data
8.9
30
Not enough data
Contacts
8.8
655
Not enough data
8.7
618
Not enough data
9.0
653
Not enough data
Insights
9.3
676
Not enough data
9.0
630
Not enough data
8.7
592
Not enough data
9.0
652
Not enough data
8.8
631
Not enough data
9.0
28
Not enough data
Analysis
Not enough data
7.3
124
|
Verified
Not enough data
7.7
169
|
Verified
Not enough data
6.5
111
|
Verified
Not enough data
6.9
138
|
Verified
Campaigns
Not enough data
7.0
113
Not enough data
8.3
145
|
Verified
Not enough data
7.7
123
|
Verified
Not enough data
6.0
101
|
Verified
Not enough data
9.2
165
|
Verified
Not enough data
9.1
162
|
Verified
Engagement
Not enough data
7.1
108
|
Verified
Platform
Not enough data
8.2
140
|
Verified
Not enough data
7.7
125
Not enough data
7.2
112
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Close and Iterable are categorized as SMS Marketing
Unique Categories
Close is categorized as Customer Communications Management, Sales Engagement, AI Sales Assistant, Outbound Call Tracking, Sales Analytics, Email Tracking, CRM, Call Center Infrastructure (CCI), and Auto Dialer
Reviews
Reviewers' Company Size
Close
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.0%
Computer Software
8.8%
Real Estate
8.1%
Financial Services
6.6%
Information Technology and Services
5.5%
Other
56.0%
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.5%
Financial Services
7.6%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.7%
Discussions
How long does it take to generate a new integration?
2 Comments
PE
Hey Camila, we do not have an integration with Apollo at this time. However, you can request one in this form on our website...Read more
how do I integrate WhatsApp?
2 Comments
KS
You can use Zapier or use API's to link them manually.Read more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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