Compare Close and Instantly 
At a Glance
Market Segments
Small-Business (79.3% of reviews)
Small-Business (95.3% of reviews)
Entry-Level Pricing
$9.00 1 Seat Per Month
Free Trial Per Month
Close
Star Rating
(2,016)4.7 out of 5
Market Segments
Small-Business (79.3% of reviews)
Pros & Cons
Entry-Level Pricing
$9.00 1 Seat Per Month
Free Trial is available
Browse all 4 pricing plansInstantly
Star Rating
(4,052)4.8 out of 5
Market Segments
Small-Business (95.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Close excels in user-friendliness, with many users highlighting its intuitive interface and quick setup process. One user mentioned, "Close is very easy to learn and use as a CRM," making it a strong choice for teams looking for a straightforward solution.
- Users say that Instantly stands out for its email deliverability features, particularly its plaintext option which enhances cold email success rates. A reviewer noted, "I find Instantly easy to use, especially appreciating its plaintext feature for boosting deliverability with my cold emails."
- Reviewers mention that while Close is highly regarded for its CRM capabilities, it may not fully meet the needs of users requiring extensive email marketing features. Users appreciate its pipeline management but have pointed out that it lacks some advanced marketing tools compared to Instantly.
- According to verified reviews, Instantly's customer support is frequently praised, with users appreciating the accessibility of real human assistance. One user stated, "They are actual people solving actual problems," which can be a significant advantage for teams needing reliable support.
- G2 reviewers highlight that Close is particularly effective for small businesses, with a majority of its users coming from this segment. This focus allows it to cater specifically to the needs of smaller teams, as noted by a user who found it "great for SDR function!"
- Users report that while both platforms are easy to set up, Instantly's setup process is often described as slightly more seamless, with one user mentioning, "Setting it up was very easy, which was a definite plus." This could be a deciding factor for teams looking to get started quickly.
Pricing
Entry-Level Pricing
Close
Solo
$9.00
1 Seat Per Month
Built for the individual who wants every lead, pipeline, and conversation in one place.
- 1 user included
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Free Trial
Close
Free Trial is available
Instantly
Free Trial is available
Ratings
Meets Requirements
9.1
1,742
9.3
3,437
Ease of Use
9.2
1,783
9.4
3,613
Ease of Setup
9.0
1,120
9.2
2,779
Ease of Admin
9.0
566
9.4
1,848
Quality of Support
9.3
1,557
9.6
3,408
Has the product been a good partner in doing business?
9.3
561
9.5
1,821
Product Direction (% positive)
9.5
1,754
9.8
3,470
Features by Category
Sales Force Automation
9.0
1354
|
Verified
9.0
157
Feature Not Available
8.6
151
9.0
1359
|
Verified
9.0
164
9.0
1387
|
Verified
8.9
152
8.3
1166
8.6
152
9.1
1307
|
Verified
9.0
153
8.4
1123
8.6
147
8.3
1131
8.5
142
8.4
1162
8.6
150
Marketing Automation
8.7
1262
9.4
156
8.5
1218
9.4
157
9.2
1340
9.3
157
8.2
1133
9.0
160
Customer Support
8.7
1216
|
Verified
8.9
153
8.7
1226
|
Verified
9.1
150
8.7
1260
|
Verified
9.0
150
8.7
1250
|
Verified
8.2
140
8.6
1198
|
Verified
8.8
144
Reporting & Analytics
8.7
1259
|
Verified
8.9
138
8.8
1281
|
Verified
9.2
136
8.2
1141
8.7
136
Mobile & Social
8.2
1074
8.6
142
7.9
1097
8.4
130
8.2
1087
8.5
133
Platform
8.7
1196
|
Verified
8.7
193
8.8
1215
|
Verified
8.9
187
8.9
1198
9.0
183
8.5
1124
8.5
184
8.0
1070
|
Verified
8.5
181
8.4
1098
8.8
180
9.1
1213
|
Verified
9.3
187
8.4
1115
8.6
192
Integration
8.8
1124
|
Verified
9.2
158
8.7
1126
|
Verified
8.9
155
8.5
1060
|
Verified
8.8
152
Generative AI
Feature Not Available
8.7
115
Agentic AI - CRM
8.5
82
8.3
12
8.5
80
8.1
12
8.6
80
7.6
12
8.5
81
7.4
12
8.7
81
7.9
12
8.8
80
7.6
12
8.7
80
8.2
12
Email Marketing
Not enough data
8.9
2340
Not enough data
9.3
2371
Not enough data
9.5
2377
Not enough data
9.4
2341
Not enough data
9.6
2403
Not enough data
9.4
2353
Not enough data
9.1
2232
Not enough data
9.1
2053
Not enough data
8.4
1943
Reporting & Analytics
Not enough data
9.2
2299
Not enough data
9.2
2303
Generative AI
Not enough data
8.7
1402
Not enough data
8.7
1406
Agentic AI - Email Marketing
Not enough data
8.4
58
Not enough data
8.3
57
Not enough data
8.7
58
Not enough data
8.8
57
Not enough data
8.8
57
Integration
Not enough data
9.3
2336
Not enough data
8.9
2202
Not enough data
8.7
2167
Not enough data
8.7
2049
Not enough data
8.2
1999
Not enough data
8.2
1930
Data Availability
Not enough data
9.1
531
Not enough data
9.1
522
Not enough data
8.9
507
Not enough data
8.7
191
Data Accuracy
Not enough data
9.1
484
Not enough data
9.1
500
Not enough data
8.8
212
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
9.0
462
Not enough data
9.2
468
Not enough data
9.4
505
Not enough data
9.3
470
Not enough data
8.8
447
Not enough data
8.9
472
Features
Not enough data
9.2
472
Not enough data
8.9
495
Not enough data
9.0
461
Not enough data
9.0
474
Not enough data
9.1
458
Not enough data
8.8
446
Not enough data
9.0
463
Not enough data
9.2
455
Not enough data
9.3
472
Lead Intelligence
Not enough data
8.7
169
Not enough data
8.9
170
Not enough data
8.9
171
Lead Management
Not enough data
9.0
194
Not enough data
8.5
198
Not enough data
8.9
192
Marketing Campaigns
Not enough data
8.6
205
Not enough data
8.3
227
Not enough data
8.5
205
Not enough data
8.9
195
Not enough data
8.9
194
Campaign Execution
Not enough data
8.4
162
Not enough data
8.9
179
Not enough data
8.5
160
Not enough data
9.4
161
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.9
133
8.8
436
8.6
133
9.0
410
9.0
140
9.4
454
8.6
134
8.9
404
Organization
9.2
136
9.1
413
8.9
133
9.1
395
8.9
133
9.0
400
Performance Analysis
8.2
127
8.8
406
8.9
134
9.2
432
Sales Analysis
8.3
134
8.6
443
8.6
134
8.7
404
Generative AI
8.4
82
9.0
289
8.7
82
9.0
286
Agentic AI - AI Sales Assistant
9.8
9
8.7
5
9.6
9
8.7
5
9.4
9
8.0
5
9.4
9
8.3
5
9.8
8
9.0
5
8.9
9
8.0
5
9.8
8
7.3
5
Diagnosis
Not enough data
8.8
1497
Not enough data
9.2
1547
Not enough data
9.1
1578
Not enough data
9.2
1479
Tracking
Not enough data
9.1
1497
Not enough data
9.1
1457
Not enough data
9.3
1557
Not enough data
9.1
1473
Not enough data
9.0
1466
Reporting
Not enough data
9.3
1615
Not enough data
9.3
1631
Not enough data
9.2
1563
Not enough data
9.0
1587
Agentic AI - Email Deliverability
Not enough data
8.7
38
Not enough data
8.8
39
Not enough data
8.8
39
Not enough data
8.8
39
Not enough data
9.0
39
Integrated Workflows
9.1
220
8.3
241
9.1
223
9.2
284
9.0
215
6.9
230
8.7
212
7.4
229
9.0
217
8.2
250
9.0
221
7.7
231
8.9
220
7.9
240
Repeatability and Reportability
8.6
215
8.0
223
8.9
215
8.3
231
8.9
205
8.3
227
8.3
203
7.9
229
7.8
201
7.4
220
AI and Automation
8.2
194
8.4
230
8.1
197
8.3
233
8.2
190
8.4
232
7.9
198
8.1
229
7.8
196
8.1
218
Generative AI
8.0
197
8.3
224
Agentic AI - Sales Engagement
8.5
32
8.2
76
8.5
32
8.2
76
8.6
32
8.0
76
8.3
31
8.0
73
8.8
31
7.9
76
8.8
32
8.0
74
8.9
32
7.9
74
Dialing Options
9.1
150
Not enough data
9.2
151
Not enough data
9.4
17
Not enough data
Agent Tools
8.6
146
Not enough data
8.8
142
Not enough data
9.4
147
Not enough data
Automation
8.9
141
Not enough data
8.5
142
Not enough data
8.6
142
Not enough data
Agentic AI - Auto Dialer
8.8
21
Not enough data
8.8
21
Not enough data
AI Capabilities - Auto Dialer
9.4
17
Not enough data
9.3
17
Not enough data
9.5
17
Not enough data
Text Messaging
8.8
265
|
Verified
Not enough data
9.3
287
|
Verified
Not enough data
9.3
282
|
Verified
Not enough data
8.7
267
|
Verified
Not enough data
8.4
252
Not enough data
8.7
257
Not enough data
8.9
256
Not enough data
Feature Not Available
Not enough data
SMS Platform
9.0
280
|
Verified
Not enough data
9.1
276
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0
263
|
Verified
Not enough data
Agentic AI - SMS Marketing
8.6
15
Not enough data
8.4
15
Not enough data
9.0
15
Not enough data
8.7
15
Not enough data
8.9
15
Not enough data
8.6
15
Not enough data
Channels
8.6
105
Not enough data
8.6
107
Not enough data
8.0
107
Not enough data
Design
8.5
109
Not enough data
7.9
106
Not enough data
8.9
107
Not enough data
8.9
106
Not enough data
9.0
103
Not enough data
Generative AI
8.3
103
Not enough data
8.8
102
Not enough data
Lead Intelligence
Not enough data
9.2
508
Not enough data
8.9
500
Not enough data
9.0
505
Not enough data
9.0
503
Not enough data
8.5
513
Agentic AI - Lead Intelligence
Not enough data
7.5
8
Platform
8.6
37
Not enough data
9.1
38
Not enough data
9.2
38
Not enough data
9.3
38
Not enough data
9.1
37
Not enough data
8.6
37
Not enough data
9.0
37
Not enough data
Generative AI
9.1
37
Not enough data
Workforce Management
9.3
38
Not enough data
9.1
37
Not enough data
Call Center Infrastructure (CCI)
9.8
9
Not enough data
9.6
9
Not enough data
9.8
10
Not enough data
9.8
9
Not enough data
Administrative
9.7
40
Not enough data
9.2
39
Not enough data
Agentic AI - Lead Mining
Not enough data
8.8
11
Not enough data
8.3
11
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Email Tracking
8.7
22
8.7
33
8.3
22
8.6
33
8.1
20
8.6
32
8.3
21
8.6
32
8.2
21
8.4
32
8.1
20
8.5
32
8.2
21
8.5
32
Analytics
8.6
488
9.3
928
Feature Not Available
9.2
901
Feature Not Available
8.9
861
Customizations
9.0
496
9.3
889
9.2
496
9.5
923
8.8
521
9.1
951
8.6
477
9.3
918
9.2
519
9.1
900
Generative AI
Feature Not Available
8.9
637
Agentic AI - Sales Analytics
9.0
17
Not enough data
8.9
17
Not enough data
8.8
16
Not enough data
9.0
17
Not enough data
8.4
17
Not enough data
Data Sourcing
8.5
163
Not enough data
8.7
163
Not enough data
8.5
163
Not enough data
8.8
166
Not enough data
8.6
160
Not enough data
Predictive Analytics
8.6
160
Not enough data
8.7
160
Not enough data
8.3
155
Not enough data
8.4
158
Not enough data
Sales Management
9.1
161
Not enough data
8.3
157
Not enough data
8.8
156
Not enough data
9.2
161
Not enough data
Agentic AI - Outbound Call Tracking
8.5
24
Not enough data
8.4
24
Not enough data
Calling
9.2
664
Not enough data
Feature Not Available
Not enough data
9.0
645
Not enough data
9.3
659
Not enough data
8.9
30
Not enough data
Contacts
8.8
655
Not enough data
8.7
618
Not enough data
9.0
653
Not enough data
Insights
9.3
676
Not enough data
9.0
630
Not enough data
8.7
592
Not enough data
9.0
652
Not enough data
8.8
631
Not enough data
9.0
28
Not enough data
Categories
Categories
Shared Categories
Close and Instantly are categorized as Sales Engagement, AI Sales Assistant, Email Tracking, and CRM
Unique Categories
Close is categorized as Customer Communications Management, SMS Marketing, Outbound Call Tracking, Sales Analytics, Call Center Infrastructure (CCI), and Auto Dialer
Instantly is categorized as Email Deliverability, Account Data Management, Lead Mining, Lead Intelligence, Visitor Identification, Sales Intelligence, and Email Marketing
Reviews
Reviewers' Company Size
Close
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.0%
Computer Software
8.8%
Real Estate
8.1%
Financial Services
6.6%
Information Technology and Services
5.5%
Other
56.0%
Marketing and Advertising
45.2%
Computer Software
8.7%
Information Technology and Services
6.9%
Consulting
5.5%
Staffing and Recruiting
4.0%
Other
29.6%
Discussions
How long does it take to generate a new integration?
2 Comments
PE
Hey Camila, we do not have an integration with Apollo at this time. However, you can request one in this form on our website...Read more
how do I integrate WhatsApp?
2 Comments
KS
You can use Zapier or use API's to link them manually.Read more
Instantly has no more discussions with answers
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