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Compare Close and Instantly 
Featured Products
At a Glance
Market Segments
Small-Business (79.1% of reviews)
Small-Business (95.5% of reviews)
Entry-Level Pricing
Starting at $9.00 1 User Per Month
Free Trial Per Month
Close
Star Rating
(1,966)4.7 out of 5
Market Segments
Small-Business (79.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $9.00 1 User Per Month
Free Trial is available
Browse all 4 pricing plansInstantly
Star Rating
(3,953)4.8 out of 5
Market Segments
Small-Business (95.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Instantly excels in user onboarding, with many users praising its straightforward setup process. One user mentioned that setting up a cold outreach email campaign was "by far the easiest system to get started with right out of the box," highlighting the intuitive nature of the platform.
- Users say that Close offers a highly integrated experience, making it easy to manage communications. Reviewers appreciate features like the Smartviews, which allow for effective delegation and follow-up with clients, contributing to a user-friendly environment.
- According to verified reviews, Instantly's AI features and webhooks are particularly beneficial for users, enhancing account management and troubleshooting. This has led to positive feedback about the platform's ability to support users effectively during their workflows.
- Reviewers mention that Close shines in its call management capabilities, with one user noting the ease of dialing calls without a dial tone. This feature is seen as a significant advantage for users who prioritize efficient communication.
- G2 reviewers highlight that while Close has a strong focus on small businesses, Instantly has a broader appeal with a higher percentage of reviews from small business users, indicating its effectiveness across various business sizes.
- Users report that Instantly's user interface is simple yet comprehensive, with essential features like Unibox and Inbox Placement tests being particularly well-received. This simplicity contrasts with some users' experiences with Close, who noted that the setup took time to fully understand.
Pricing
Entry-Level Pricing
Close
Solo
Starting at $9.00
1 User Per Month
Perfect for individuals organizing leads, managing pipelines, and keeping all sales communication in one place.
- Only 1 user allowed
- Up to 10,000 Leads
- Built-in email, calling, & SMS
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Free Trial
Close
Free Trial is available
Instantly
Free Trial is available
Ratings
Meets Requirements
9.1
1,730
9.4
3,384
Ease of Use
9.2
1,770
9.5
3,548
Ease of Setup
9.0
1,107
9.2
2,714
Ease of Admin
9.0
565
9.4
1,826
Quality of Support
9.3
1,548
9.6
3,357
Has the product been a good partner in doing business?
9.3
559
9.5
1,799
Product Direction (% positive)
9.5
1,742
9.8
3,418
Features by Category
Sales Force Automation
9.0
1349
|
Verified
9.0
156
Feature Not Available
8.6
150
9.0
1356
|
Verified
8.9
163
9.0
1381
|
Verified
8.9
151
8.3
1165
8.6
151
9.1
1305
|
Verified
8.9
152
8.4
1122
8.6
146
8.3
1130
8.5
141
8.4
1161
8.6
149
Marketing Automation
8.7
1258
9.4
154
8.5
1217
9.4
155
9.2
1333
9.3
155
8.2
1132
9.0
159
Customer Support
8.7
1215
|
Verified
8.9
152
8.7
1226
|
Verified
9.1
149
8.7
1260
|
Verified
9.0
148
8.7
1249
|
Verified
8.2
139
8.6
1198
|
Verified
8.8
143
Reporting & Analytics
8.7
1258
|
Verified
9.0
137
8.8
1280
|
Verified
9.2
135
8.2
1141
8.7
135
Mobile & Social
8.2
1074
8.6
141
7.9
1096
8.4
129
8.2
1087
8.5
132
Platform
8.7
1195
|
Verified
8.7
191
8.8
1210
|
Verified
8.9
185
8.9
1197
9.0
183
8.5
1123
8.5
184
8.0
1070
|
Verified
8.5
181
8.4
1097
8.8
179
9.1
1210
|
Verified
9.3
186
8.4
1115
8.6
191
Integration
8.8
1124
|
Verified
9.2
157
8.7
1126
|
Verified
8.8
153
8.5
1059
|
Verified
8.8
151
Generative AI
Feature Not Available
8.7
114
Agentic AI - CRM
8.5
82
8.2
11
8.5
80
7.9
11
8.6
80
7.4
11
8.5
81
7.1
11
8.7
81
7.7
11
8.8
80
7.6
11
8.7
80
8.0
11
Email Marketing
Not enough data
8.9
2337
Not enough data
9.3
2367
Not enough data
9.5
2372
Not enough data
9.4
2335
Not enough data
9.6
2389
Not enough data
9.4
2343
Not enough data
9.1
2228
Not enough data
9.1
2052
Not enough data
8.4
1942
Reporting & Analytics
Not enough data
9.2
2294
Not enough data
9.2
2297
Generative AI
Not enough data
8.7
1401
Not enough data
8.7
1405
Agentic AI - Email Marketing
Not enough data
8.4
57
Not enough data
8.3
56
Not enough data
8.7
57
Not enough data
8.8
56
Not enough data
8.8
56
Integration
Not enough data
9.3
2332
Not enough data
8.9
2201
Not enough data
8.7
2166
Not enough data
8.7
2048
Not enough data
8.2
1999
Not enough data
8.2
1930
Data Availability
Not enough data
9.1
531
Not enough data
9.1
522
Not enough data
8.9
507
Not enough data
8.7
191
Data Accuracy
Not enough data
9.1
484
Not enough data
9.1
500
Not enough data
8.8
212
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
9.0
462
Not enough data
9.2
467
Not enough data
9.4
502
Not enough data
9.3
469
Not enough data
8.8
447
Not enough data
8.9
472
Features
Not enough data
9.2
472
Not enough data
8.9
495
Not enough data
9.0
461
Not enough data
9.0
474
Not enough data
9.1
458
Not enough data
8.8
446
Not enough data
9.0
463
Not enough data
9.2
455
Not enough data
9.3
472
Lead Intelligence
Not enough data
8.7
169
Not enough data
8.9
170
Not enough data
8.9
170
Lead Management
Not enough data
9.0
194
Not enough data
8.5
197
Not enough data
8.9
192
Marketing Campaigns
Not enough data
8.6
205
Not enough data
8.3
227
Not enough data
8.5
205
Not enough data
8.9
195
Not enough data
8.9
194
Campaign Execution
Not enough data
8.4
162
Not enough data
8.9
179
Not enough data
8.5
160
Not enough data
9.4
161
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.9
133
8.8
436
8.6
133
9.0
410
9.0
140
9.4
454
8.6
134
8.9
404
Organization
9.2
136
9.1
413
8.9
133
9.1
395
8.9
133
9.0
400
Performance Analysis
8.2
127
8.8
406
8.9
134
9.2
432
Sales Analysis
8.3
134
8.6
443
8.6
134
8.7
404
Generative AI
8.4
82
9.0
289
8.7
82
9.0
286
Agentic AI - AI Sales Assistant
9.8
9
8.7
5
9.6
9
8.7
5
9.4
9
8.0
5
9.4
9
8.3
5
9.8
8
9.0
5
8.9
9
8.0
5
9.8
8
7.3
5
Diagnosis
Not enough data
8.8
1496
Not enough data
9.2
1542
Not enough data
9.1
1575
Not enough data
9.2
1478
Tracking
Not enough data
9.1
1496
Not enough data
9.1
1455
Not enough data
9.3
1556
Not enough data
9.1
1472
Not enough data
9.0
1464
Reporting
Not enough data
9.3
1612
Not enough data
9.3
1626
Not enough data
9.2
1562
Not enough data
9.0
1586
Agentic AI - Email Deliverability
Not enough data
8.7
37
Not enough data
8.8
38
Not enough data
8.8
38
Not enough data
8.8
38
Not enough data
9.0
38
Integrated Workflows
9.1
220
8.3
241
9.1
223
9.2
251
9.0
215
7.0
230
8.7
212
7.4
229
9.0
217
8.2
250
9.0
221
7.7
231
8.9
220
7.9
241
Repeatability and Reportability
8.6
215
8.0
224
8.9
215
8.2
222
8.9
205
8.4
222
8.3
203
7.9
230
7.8
201
7.4
221
AI and Automation
8.2
194
8.4
231
8.1
197
8.3
234
8.2
190
8.4
233
7.9
198
8.1
230
7.8
196
8.1
218
Generative AI
8.0
197
8.3
224
Agentic AI - Sales Engagement
8.5
32
8.2
76
8.5
32
8.2
76
8.6
32
8.1
77
8.3
31
8.1
74
8.8
31
8.0
76
8.8
32
8.1
75
8.9
32
7.9
75
Dialing Options
9.1
150
Not enough data
9.2
151
Not enough data
9.4
17
Not enough data
Agent Tools
8.6
146
Not enough data
8.8
142
Not enough data
9.4
147
Not enough data
Automation
8.9
141
Not enough data
8.5
142
Not enough data
8.6
142
Not enough data
Agentic AI - Auto Dialer
8.8
21
Not enough data
8.8
21
Not enough data
AI Capabilities - Auto Dialer
9.4
17
Not enough data
9.3
17
Not enough data
9.5
17
Not enough data
Text Messaging
8.8
265
|
Verified
Not enough data
9.3
287
|
Verified
Not enough data
9.3
282
|
Verified
Not enough data
8.7
267
|
Verified
Not enough data
8.4
252
Not enough data
8.7
257
Not enough data
8.9
256
Not enough data
Feature Not Available
Not enough data
SMS Platform
9.0
280
|
Verified
Not enough data
9.1
276
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0
263
|
Verified
Not enough data
Agentic AI - SMS Marketing
8.6
15
Not enough data
8.4
15
Not enough data
9.0
15
Not enough data
8.7
15
Not enough data
8.9
15
Not enough data
8.6
15
Not enough data
Channels
8.6
105
Not enough data
8.6
107
Not enough data
8.0
107
Not enough data
Design
8.5
109
Not enough data
7.9
106
Not enough data
8.9
107
Not enough data
8.9
106
Not enough data
9.0
103
Not enough data
Generative AI
8.3
103
Not enough data
8.8
102
Not enough data
Lead Intelligence
Not enough data
9.2
508
Not enough data
8.9
500
Not enough data
9.0
505
Not enough data
9.0
503
Not enough data
8.5
513
Agentic AI - Lead Intelligence
Not enough data
7.5
8
Platform
8.6
37
Not enough data
9.1
38
Not enough data
9.2
38
Not enough data
9.3
38
Not enough data
9.1
37
Not enough data
8.6
37
Not enough data
9.0
37
Not enough data
Generative AI
9.1
37
Not enough data
Workforce Management
9.3
38
Not enough data
9.1
37
Not enough data
Call Center Infrastructure (CCI)
9.8
9
Not enough data
9.6
9
Not enough data
9.8
10
Not enough data
9.8
9
Not enough data
Administrative
9.7
40
Not enough data
9.2
39
Not enough data
Agentic AI - Lead Mining
Not enough data
8.8
11
Not enough data
8.3
11
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Email Tracking
8.7
22
8.7
33
8.3
22
8.6
33
8.1
20
8.6
32
8.3
21
8.6
32
8.2
21
8.4
32
8.1
20
8.5
32
8.2
21
8.5
32
Analytics
8.6
488
9.3
927
Feature Not Available
9.2
901
Feature Not Available
8.9
861
Customizations
9.0
496
9.3
888
9.2
496
9.5
920
8.8
521
9.1
951
8.6
477
9.3
918
9.2
519
9.1
900
Generative AI
Feature Not Available
8.9
637
Agentic AI - Sales Analytics
9.0
17
Not enough data
8.9
17
Not enough data
8.8
16
Not enough data
9.0
17
Not enough data
8.4
17
Not enough data
Data Sourcing
8.5
163
Not enough data
8.7
163
Not enough data
8.5
163
Not enough data
8.8
166
Not enough data
8.6
160
Not enough data
Predictive Analytics
8.6
160
Not enough data
8.7
160
Not enough data
8.3
155
Not enough data
8.4
158
Not enough data
Sales Management
9.1
161
Not enough data
8.3
157
Not enough data
8.8
156
Not enough data
9.2
161
Not enough data
Agentic AI - Outbound Call Tracking
8.5
24
Not enough data
8.4
24
Not enough data
Calling
9.2
664
Not enough data
Feature Not Available
Not enough data
9.0
645
Not enough data
9.3
659
Not enough data
8.9
30
Not enough data
Contacts
8.8
655
Not enough data
8.7
618
Not enough data
9.0
653
Not enough data
Insights
9.3
676
Not enough data
9.0
630
Not enough data
8.7
592
Not enough data
9.0
652
Not enough data
8.8
631
Not enough data
9.0
28
Not enough data
Categories
Categories
Shared Categories
Close and Instantly are categorized as Sales Engagement, AI Sales Assistant, Email Tracking, and CRM
Unique Categories
Close is categorized as Customer Communications Management, SMS Marketing, Outbound Call Tracking, Sales Analytics, Call Center Infrastructure (CCI), and Auto Dialer
Instantly is categorized as Email Deliverability, Account Data Management, Lead Mining, Lead Intelligence, Visitor Identification, Sales Intelligence, and Email Marketing
Reviews
Reviewers' Company Size
Close
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.1%
Computer Software
8.6%
Real Estate
8.2%
Financial Services
6.6%
Information Technology and Services
5.5%
Other
56.1%
Marketing and Advertising
45.4%
Computer Software
8.6%
Information Technology and Services
6.9%
Consulting
5.4%
Staffing and Recruiting
4.0%
Other
29.7%
Alternatives
Discussions
How fast does close read the feedback provided?
1 Comment
SW
Hi Kamaldeep, thank you for providing feedback for the Close team! We're always working to improve our CRM and take customer feedback seriously. We see all...Read more
how do I integrate WhatsApp?
1 Comment
KS
You can use Zapier or use API's to link them manually.Read more
How long does it take to generate a new integration?
1 Comment
PE
Hey Camila, we do not have an integration with Apollo at this time. However, you can request one in this form on our website...Read more
Instantly has no more discussions with answers
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