# Close vs HighLevel Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Close excels in user experience, with many praising its intuitive interface and features like the automated dialer, which significantly enhances outreach efficiency. Users appreciate the seamless access to contact records and interaction history, making client management feel effortless.
- **Users say** that HighLevel stands out for its all-in-one capabilities, which many find beneficial for consolidating multiple tools into one platform. Reviewers highlight the powerful marketing automation features that save time by allowing for scheduled automated messages, streamlining their communication processes.
- **According to verified reviews** , Close has a notable advantage in ease of setup and administration, with users frequently mentioning the straightforward onboarding process. This ease of use is reflected in their high ratings, making it a preferred choice for small businesses looking for quick implementation.
- **Reviewers mention** that while HighLevel offers a robust set of features, some users have experienced challenges with its learning curve. Despite its comprehensive functionality, a few users noted that the interface could be overwhelming at first, which may hinder new users from fully leveraging its capabilities right away.
- **G2 reviewers highlight** that Close provides exceptional support quality, with many users expressing satisfaction with the responsiveness and helpfulness of the support team. This level of support is crucial for businesses that rely on timely assistance to resolve issues and optimize their use of the software.
- **Users report** that HighLevel's customer service is generally positive, with specific praise for knowledgeable representatives. However, some users feel that the support could be more accessible, especially during peak times, which can lead to delays in resolving urgent issues.



| | Close | HighLevel | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 2,058 | 648 | 
| **Largest Market Segment** | Small-Business (79.8% of reviews) | Small-Business (94.0% of reviews) | 
| **Entry Level Price** | $9.00 1 Seat Per Month | $97.00 Per Month | 

---
## Top Pros & Cons

### Close

Pros:
- Ease of Use (819 reviews)
- Helpful (441 reviews)

Cons:
- Missing Features (244 reviews)
- Call Issues (181 reviews)

### HighLevel

Pros:
- Features (155 reviews)
- Helpful (138 reviews)

Cons:
- Learning Curve (140 reviews)
- Missing Features (91 reviews)

---
## Ratings Comparison
| Rating | Close | HighLevel | 
|---|---|---|
  | **Meets Requirements** | 9.1 (1637 reviews) | 8.7 (201 reviews) | 
  | **Ease of Use** | 9.2 (1675 reviews) | 7.8 (506 reviews) | 
  | **Ease of Setup** | 9.0 (1063 reviews) | 7.5 (319 reviews) | 
  | **Ease of Admin** | 9.0 (545 reviews) | 8.0 (152 reviews) | 
  | **Quality of Support** | 9.3 (1469 reviews) | 8.2 (196 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (539 reviews) | 8.6 (146 reviews) | 
  | **Product Direction (% positive)** | 9.5 (1641 reviews) | 9.1 (194 reviews) | 

---
## Pricing

### Close

#### Entry-Level Pricing

Plan: Solo

Price: $9.00 1 Seat Per Month

Description: Built for the individual who wants every lead, pipeline, and conversation in one place.

Key Features:
- 1 user included

[Browse all 4 editions](https://www.g2.com/products/close/pricing)

#### Free Trial

Yes

### HighLevel

#### Entry-Level Pricing

Plan: Starter

Price: $97.00 Per Month

Description: All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!

Key Features:
- CRM
- Email & SMS Marketing
- Funnel & Website Builders

[Browse all 2 editions](https://www.g2.com/products/highlevel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 1538 |
| **HighLevel** | 8.4/10 | 184 |

#### Sales Force Automation

| Feature | Close | HighLevel | 
|---|---|---|
| **Contact & Account Management** | 9.0 (1368 reviews) ✓ Verified | 8.8 (120 reviews) | 
| **Opportunity & Pipeline Mgmt.** | 9.0 (1367 reviews) ✓ Verified | 9.0 (120 reviews) | 
| **Task / Activity Management** | 9.0 (1397 reviews) ✓ Verified | 8.4 (114 reviews) | 
| **Territory & Quota Management** | 8.3 (1165 reviews) | 7.5 (83 reviews) | 
| **Desktop Integration** | 9.1 (1312 reviews) ✓ Verified | 8.8 (98 reviews) | 
| **Product & Price List Management** | 8.4 (1122 reviews) | 8.3 (84 reviews) | 
| **Quote & Order Management** | 8.3 (1130 reviews) | 7.9 (81 reviews) | 
| **Customer Contract Management** | 8.4 (1161 reviews) | 8.1 (89 reviews) | 

#### Marketing Automation

| Feature | Close | HighLevel | 
|---|---|---|
| **Email Marketing** | 8.7 (1263 reviews) | 9.0 (123 reviews) | 
| **Campaign Management** | 8.5 (1217 reviews) | 9.0 (109 reviews) | 
| **Lead Management** | 9.2 (1346 reviews) | 9.1 (118 reviews) | 
| **Marketing ROI Analytics** | 8.2 (1133 reviews) | 8.3 (98 reviews) | 

#### Customer Support

| Feature | Close | HighLevel | 
|---|---|---|
| **Case Management** | 8.7 (1215 reviews) ✓ Verified | 8.0 (93 reviews) | 
| **Customer Support Portal** | 8.7 (1225 reviews) ✓ Verified | Feature Not Available | 
| **Knowledge Base** | 8.7 (1259 reviews) ✓ Verified | Feature Not Available | 
| **Call Center Features** | 8.7 (1254 reviews) ✓ Verified | 8.0 (99 reviews) | 
| **Support Analytics** | 8.6 (1199 reviews) ✓ Verified | 8.2 (92 reviews) | 

#### Reporting & Analytics

| Feature | Close | HighLevel | 
|---|---|---|
| **Reporting** | 8.7 (1263 reviews) ✓ Verified | 8.4 (97 reviews) | 
| **Dashboards** | 8.8 (1282 reviews) ✓ Verified | 8.3 (107 reviews) | 
| **Forecasting** | 8.2 (1141 reviews) | Feature Not Available | 

#### Mobile & Social

| Feature | Close | HighLevel | 
|---|---|---|
| **Social Collaboration Features** | 8.2 (1074 reviews) | 8.0 (88 reviews) | 
| **Social Network Integration** | 7.9 (1097 reviews) | 8.3 (104 reviews) | 
| **Mobile User Support** | 8.2 (1089 reviews) | 7.6 (90 reviews) | 

#### Platform

| Feature | Close | HighLevel | 
|---|---|---|
| **Customization** | 8.6 (1197 reviews) ✓ Verified | 8.5 (107 reviews) | 
| **Workflow Capability** | 8.8 (1219 reviews) ✓ Verified | 9.0 (107 reviews) | 
| **User, Role, and Access Management** | 8.9 (1195 reviews) | 8.6 (97 reviews) | 
| **Internationalization** | 8.5 (1122 reviews) | 8.0 (84 reviews) | 
| **Sandbox / Test Environments** | 8.0 (1068 reviews) ✓ Verified | Feature Not Available | 
| **Document & Content Mgmt.** | 8.4 (1095 reviews) | 8.3 (81 reviews) | 
| **Performance and Reliability** | 9.1 (1220 reviews) ✓ Verified | 8.4 (101 reviews) | 
| **Output Document Generation** | 8.5 (1113 reviews) | 7.8 (81 reviews) | 

#### Integration

| Feature | Close | HighLevel | 
|---|---|---|
| **Data Import & Export Tools** | 8.8 (1121 reviews) ✓ Verified | 8.5 (85 reviews) | 
| **Integration APIs** | 8.7 (1123 reviews) ✓ Verified | 8.2 (90 reviews) | 
| **Breadth of Partner Applications** | 8.5 (1058 reviews) ✓ Verified | 8.1 (77 reviews) | 

#### Generative AI

| Feature | Close | HighLevel | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 8.5 (65 reviews) | 

#### Agentic AI - CRM

| Feature | Close | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (83 reviews) | 7.8 (24 reviews) | 
| **Multi-step Planning** | 8.5 (81 reviews) | 8.5 (21 reviews) | 
| **Cross-system Integration** | 8.6 (82 reviews) | 8.9 (23 reviews) | 
| **Adaptive Learning** | 8.6 (82 reviews) | 8.3 (20 reviews) | 
| **Natural Language Interaction** | 8.7 (82 reviews) | 8.4 (23 reviews) | 
| **Proactive Assistance** | 8.8 (81 reviews) | 8.4 (20 reviews) | 
| **Decision Making** | 8.7 (81 reviews) | 8.3 (20 reviews) | 

---
## Categories
**Shared Categories (3):** [CRM Software](https://www.g2.com/categories/crm), [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

**Unique to Close (8):** [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Call Center Infrastructure (CCI) Software](https://www.g2.com/categories/call-center-infrastructure-cci), [AI SDRs Software](https://www.g2.com/categories/ai-sdrs), [Conversational Interface Agents Software](https://www.g2.com/categories/conversational-interface-agents)

**Unique to HighLevel (10):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Shared Inbox Software](https://www.g2.com/categories/shared-inbox), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [VoIP Providers](https://www.g2.com/categories/voip-providers), [Chatbots Software](https://www.g2.com/categories/chatbots), [Website Builder Software](https://www.g2.com/categories/website-builder), [Live Chat Software](https://www.g2.com/categories/live-chat), [Conversational Support Software](https://www.g2.com/categories/conversational-support)


---
## Reviewer Demographics

### By Company Size

| Segment | Close | HighLevel | 
|---|---|---|
| **Small-Business** | 79.8% | 94.0% | 
| **Mid-Market** | 19.6% | 4.9% | 
| **Enterprise** | 0.6% | 1.0% | 

### By Industry

#### Close

- **Marketing and Advertising:** 14.7%
- **Computer Software:** 8.9%
- **Real Estate:** 8.1%
- **Financial Services:** 6.9%
- **Consulting:** 5.6%
- **Information Technology and Services:** 5.5%
- **Professional Training & Coaching:** 4.3%
- **Insurance:** 2.9%
- **Health, Wellness and Fitness:** 2.8%
- **Staffing and Recruiting:** 2.2%
- **Other:** 38.0%

#### HighLevel

- **Marketing and Advertising:** 43.4%
- **Consulting:** 9.9%
- **Real Estate:** 5.1%
- **Health, Wellness and Fitness:** 4.5%
- **Professional Training & Coaching:** 3.7%
- **Computer Software:** 2.8%
- **Information Technology and Services:** 2.8%
- **Construction:** 2.1%
- **Financial Services:** 1.9%
- **Consumer Services:** 1.5%
- **Other:** 22.3%

---
## Alternatives
*Note: You’ve filtered by category. The top alternatives displayed here have not been changed to reflect this filter because their ranking is relative to all of the categories that each of these products are in.*

### Alternatives to Close

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25864 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13885 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1235 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14745 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2944 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3574 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9696 reviews)
- [Reply](https://www.g2.com/products/reply/reviews) — 4.6/5 stars (1551 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3101 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)

### Alternatives to HighLevel

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4197 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14745 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (540 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (255 reviews)
- [Thryv](https://www.g2.com/products/thryv/reviews) — 4.3/5 stars (2012 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1358 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14885 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13885 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2614 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2109 reviews)

---
## Top Discussions

### Close

- Title: [What is Close used for?](https://www.g2.com/discussions/close-what-is-close-used-for) — 2 comments
  > **Top comment:** "CRM"
- Title: [How long does it take to generate a new integration?](https://www.g2.com/discussions/how-long-does-it-take-to-generate-a-new-integration) — 2 comments, 1 upvote
  > **Top comment:** "Hey Camila, we do not have an integration with Apollo at this time. However, you can request one in this form on our website..."
- Title: [how do I integrate WhatsApp?](https://www.g2.com/discussions/how-do-i-integrate-whatsapp) — 2 comments, 1 upvote
  > **Top comment:** "You can use Zapier or use API's to link them manually."
- Title: [What is Close used for?](https://www.g2.com/discussions/what-is-close-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Close is a conversation-first CRM (customer relationship management) solution built for founders and small, scaling sales teams to manage every conversation..."
- Title: [How fast does close read the feedback provided?](https://www.g2.com/discussions/50910-how-fast-does-close-read-the-feedback-provided) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kamaldeep, thank you for providing feedback for the Close team! We're always working to improve our CRM and take customer feedback seriously. We see all..."

### HighLevel

- Title: [How are other agencies working around HighLevel’s limits for bigger or more custom clients?](https://www.g2.com/discussions/how-are-other-agencies-working-around-highlevel-s-limits-for-bigger-or-more-custom-clients) — 3 comments, 1 upvote
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Try automating pipeline stage movement in HighLevel. You can set workflows to move deals automatically (like from..."
- Title: [What is high level app?](https://www.g2.com/discussions/what-is-high-level-app) — 2 comments
  > **Top comment:** "HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called..."
- Title: [HighLevel feels full of glitches and bugs for me, how are you getting it stable?](https://www.g2.com/discussions/highlevel-feels-full-of-glitches-and-bugs-for-me-how-are-you-getting-it-stable) — 1 comment, 1 upvote
  > **Top comment:** "<p>I can understand why it might feel that way at first, especially if you're using a lot of the platform's features simultaneously. My experience has been..."
- Title: [Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?](https://www.g2.com/discussions/has-pricing-and-hidden-add-ons-changed-how-you-package-highlevel-to-your-own-clients) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">For better CRM organization, use automated tags in HighLevel workflows instead of manual tagging. Define clear tag..."
- Title: [What tips do you have for keeping email and SMS healthy when the tech side feels fragile?](https://www.g2.com/discussions/what-tips-do-you-have-for-keeping-email-and-sms-healthy-when-the-tech-side-feels-fragile) — 1 comment, 1 upvote
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">You might want to explore HighLevel's conditional logic in workflows. This lets workflows make decisions based on lead..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/close-vs-highlevel)