Compare Close and HighLevel 
At a Glance
Market Segments
Small-Business (79.2% of reviews)
Small-Business (94.6% of reviews)
Entry-Level Pricing
$9.00 1 Seat Per Month
$97.00 Per Month
Close
Star Rating
(2,018)4.7 out of 5
Market Segments
Small-Business (79.2% of reviews)
Pros & Cons
Entry-Level Pricing
$9.00 1 Seat Per Month
Free Trial is available
Browse all 4 pricing plansHighLevel
Star Rating
(607)4.6 out of 5
Market Segments
Small-Business (94.6% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Close excels in user experience, with many users highlighting its intuitive interface and ease of use. One user mentioned, "Close is very easy to learn and use as a CRM," which contributes to its higher satisfaction ratings compared to HighLevel.
- Users say that Close offers a smoother implementation process, with feedback indicating that the initial setup was very easy. This contrasts with HighLevel, where some users noted that while it is comprehensive, the setup can be more complex.
- Reviewers mention that Close provides superior support quality, with a score reflecting its responsiveness and helpfulness. Users appreciate the forecasting feature and the overall support experience, stating it enhances their ability to manage customer relationships effectively.
- According to verified reviews, HighLevel shines in its integration capabilities, particularly with social media and client tools. Users love how "everything interconnects with social media," making it a versatile choice for marketing-focused teams.
- G2 reviewers highlight that while HighLevel has a strong offering in SMS marketing, Close still holds an edge in overall CRM functionalities, particularly in pipeline management and customer response, which are crucial for sales-driven organizations.
- Users report that Close's pricing model is significantly more accessible, with an entry-level price of just $9.00, making it a more attractive option for small businesses compared to HighLevel's higher starting price of $97.00, which can be a barrier for some users.
Pricing
Entry-Level Pricing
Close
Solo
$9.00
1 Seat Per Month
Built for the individual who wants every lead, pipeline, and conversation in one place.
- 1 user included
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Free Trial
Close
Free Trial is available
HighLevel
Free Trial is available
Ratings
Meets Requirements
9.1
1,743
8.7
205
Ease of Use
9.2
1,784
7.8
542
Ease of Setup
9.0
1,121
7.4
331
Ease of Admin
9.0
566
8.0
149
Quality of Support
9.3
1,558
8.1
199
Has the product been a good partner in doing business?
9.3
561
8.6
143
Product Direction (% positive)
9.5
1,755
9.0
202
Features by Category
Sales Force Automation
9.0
1355
|
Verified
8.8
112
Feature Not Available
Feature Not Available
9.0
1359
|
Verified
9.0
115
9.0
1387
|
Verified
8.4
111
8.3
1166
7.5
83
9.1
1307
|
Verified
8.8
98
8.4
1123
8.3
84
8.3
1131
7.9
81
8.4
1162
8.1
88
Marketing Automation
8.7
1262
9.0
114
8.5
1218
9.1
106
9.2
1340
9.1
110
8.2
1133
8.3
99
Customer Support
8.7
1216
|
Verified
8.0
92
8.7
1226
|
Verified
Feature Not Available
8.7
1260
|
Verified
Feature Not Available
8.7
1250
|
Verified
8.1
97
8.6
1198
|
Verified
8.2
92
Reporting & Analytics
8.7
1259
|
Verified
8.4
97
8.8
1281
|
Verified
8.3
104
8.2
1141
Feature Not Available
Mobile & Social
8.2
1074
8.0
88
7.9
1097
8.3
102
8.2
1087
7.7
89
Platform
8.7
1196
|
Verified
8.5
109
8.8
1215
|
Verified
9.0
107
8.9
1198
8.6
98
8.5
1124
8.1
85
8.0
1070
|
Verified
Feature Not Available
8.4
1098
8.3
82
9.1
1213
|
Verified
8.5
101
8.4
1115
7.8
82
Integration
8.8
1124
|
Verified
8.5
86
8.7
1126
|
Verified
8.3
91
8.5
1060
|
Verified
8.1
77
Generative AI
Feature Not Available
8.5
64
Agentic AI - CRM
8.5
82
7.7
23
8.5
80
8.5
21
8.6
80
8.9
23
8.5
81
8.3
20
8.7
81
8.6
22
8.8
80
8.4
20
8.7
80
8.3
20
Email Marketing
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.4
85
Not enough data
8.8
91
Online Marketing
Not enough data
8.8
95
Not enough data
8.7
80
Not enough data
8.6
81
Not enough data
8.2
88
Not enough data
Feature Not Available
Lead Management
Not enough data
8.8
79
Not enough data
8.5
70
Not enough data
8.8
76
Not enough data
8.3
75
Not enough data
8.8
85
Not enough data
8.1
76
Not enough data
8.8
78
Not enough data
9.1
82
Campaign Management
Not enough data
Feature Not Available
Not enough data
8.5
77
Not enough data
8.8
90
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
78
Not enough data
Feature Not Available
Not enough data
8.6
80
Reporting & Analytics
Not enough data
8.8
88
Not enough data
8.5
80
Not enough data
8.4
79
Not enough data
8.3
77
Not enough data
Feature Not Available
Platform
Not enough data
8.6
82
Not enough data
8.8
84
Not enough data
8.7
82
Not enough data
8.0
62
Not enough data
Feature Not Available
Not enough data
8.5
75
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
8.1
14
Not enough data
8.2
13
Not enough data
8.2
13
Not enough data
7.6
12
Not enough data
7.9
12
Not enough data
8.1
12
Integration
Not enough data
8.4
76
Not enough data
8.2
76
Not enough data
8.3
71
Messenger
Not enough data
9.2
6
Not enough data
8.1
9
Not enough data
8.5
8
Not enough data
7.6
7
Channels
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.5
7
Not enough data
7.7
8
Not enough data
7.2
6
Customers
Not enough data
9.0
7
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
8.8
8
Agentic AI - Conversational Marketing
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.9
133
Not enough data
8.6
133
Not enough data
9.0
140
Not enough data
8.6
134
Not enough data
Organization
9.2
136
Not enough data
8.9
133
Not enough data
8.9
133
Not enough data
Performance Analysis
8.2
127
Not enough data
8.9
134
Not enough data
Sales Analysis
8.3
134
Not enough data
8.6
134
Not enough data
Generative AI
8.4
82
Not enough data
8.7
82
Not enough data
Agentic AI - AI Sales Assistant
9.8
9
Not enough data
9.6
9
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.8
8
Not enough data
8.9
9
Not enough data
9.8
8
Not enough data
Integrated Workflows
9.1
220
Not enough data
9.1
223
Not enough data
9.0
215
Not enough data
8.7
212
Not enough data
9.0
217
Not enough data
9.0
221
Not enough data
8.9
220
Not enough data
Repeatability and Reportability
8.6
215
Not enough data
8.9
215
Not enough data
8.9
205
Not enough data
8.3
203
Not enough data
7.8
201
Not enough data
AI and Automation
8.2
194
Not enough data
8.1
197
Not enough data
8.2
190
Not enough data
7.9
198
Not enough data
7.8
196
Not enough data
Generative AI
8.0
197
Not enough data
Agentic AI - Sales Engagement
8.5
32
Not enough data
8.5
32
Not enough data
8.6
32
Not enough data
8.3
31
Not enough data
8.8
31
Not enough data
8.8
32
Not enough data
8.9
32
Not enough data
Dialing Options
9.1
150
Not enough data
9.2
151
Not enough data
9.4
17
Not enough data
Agent Tools
8.6
146
Not enough data
8.8
142
Not enough data
9.4
147
Not enough data
Automation
8.9
141
Not enough data
8.5
142
Not enough data
8.6
142
Not enough data
Agentic AI - Auto Dialer
8.8
21
Not enough data
8.8
21
Not enough data
AI Capabilities - Auto Dialer
9.4
17
Not enough data
9.3
17
Not enough data
9.5
17
Not enough data
Text Messaging
8.8
265
|
Verified
9.1
62
9.3
287
|
Verified
9.4
62
9.3
282
|
Verified
9.2
58
8.7
267
|
Verified
9.2
62
8.4
252
Feature Not Available
8.7
257
8.7
55
8.9
256
8.8
58
Feature Not Available
8.7
59
SMS Platform
9.0
280
|
Verified
8.8
57
9.1
276
|
Verified
9.1
63
Feature Not Available
9.1
62
Feature Not Available
7.1
47
Feature Not Available
8.1
46
9.0
263
|
Verified
8.6
56
Agentic AI - SMS Marketing
8.6
15
7.4
9
8.4
15
8.3
9
9.0
15
8.7
9
8.7
15
8.0
9
8.9
15
7.7
8
8.6
15
8.1
8
Channels
8.6
105
8.5
12
8.6
107
7.7
10
8.0
107
7.4
9
Design
8.5
109
8.3
9
7.9
106
7.9
12
8.9
107
9.0
10
8.9
106
8.0
9
9.0
103
9.3
9
Generative AI
8.3
103
8.2
10
8.8
102
8.1
9
Responses
Not enough data
9.2
8
Not enough data
9.4
9
Not enough data
7.5
8
Automation - AI Agents
Not enough data
8.9
9
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Platform
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Autonomy - AI Agents
Not enough data
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Generative AI
Not enough data
8.5
8
Not enough data
8.5
8
Responses
Not enough data
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Platform
Not enough data
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Generative AI
Not enough data
8.8
8
Not enough data
8.6
7
Conversational Platform
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
8.6
7
Not enough data
9.7
6
Support Automation
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Generative AI
Not enough data
9.7
6
Not enough data
9.8
7
Platform
8.6
37
Not enough data
9.1
38
Not enough data
9.2
38
Not enough data
9.3
38
Not enough data
9.1
37
Not enough data
8.6
37
Not enough data
9.0
37
Not enough data
Generative AI
9.1
37
Not enough data
Workforce Management
9.3
38
Not enough data
9.1
37
Not enough data
Call Center Infrastructure (CCI)
9.8
9
Not enough data
9.6
9
Not enough data
9.8
10
Not enough data
9.8
9
Not enough data
Administrative
9.7
40
Not enough data
9.2
39
Not enough data
Generative AI
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
8.8
7
Communication
Not enough data
9.4
8
Not enough data
7.9
7
Not enough data
9.8
7
Not enough data
9.5
7
Not enough data
7.2
6
Internal Use
Not enough data
8.3
9
Not enough data
7.2
6
Not enough data
7.6
7
Not enough data
9.3
7
Not enough data
7.3
5
Not enough data
9.4
8
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
8.7
22
Not enough data
8.3
22
Not enough data
8.1
20
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
8.1
20
Not enough data
8.2
21
Not enough data
Analytics
8.6
488
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Customizations
9.0
496
Not enough data
9.2
496
Not enough data
8.8
521
Not enough data
8.6
477
Not enough data
9.2
519
Not enough data
Generative AI
Feature Not Available
Not enough data
Agentic AI - Sales Analytics
9.0
17
Not enough data
8.9
17
Not enough data
8.8
16
Not enough data
9.0
17
Not enough data
8.4
17
Not enough data
Data Sourcing
8.5
163
Not enough data
8.7
163
Not enough data
8.5
163
Not enough data
8.8
166
Not enough data
8.6
160
Not enough data
Predictive Analytics
8.6
160
Not enough data
8.7
160
Not enough data
8.3
155
Not enough data
8.4
158
Not enough data
Sales Management
9.1
161
Not enough data
8.3
157
Not enough data
8.8
156
Not enough data
9.2
161
Not enough data
Agentic AI - Outbound Call Tracking
8.5
24
Not enough data
8.4
24
Not enough data
Calling
9.2
664
Not enough data
Feature Not Available
Not enough data
9.0
645
Not enough data
9.3
659
Not enough data
8.9
30
Not enough data
Contacts
8.8
655
Not enough data
8.7
618
Not enough data
9.0
653
Not enough data
Insights
9.3
676
Not enough data
9.0
630
Not enough data
8.7
592
Not enough data
9.0
652
Not enough data
8.8
631
Not enough data
9.0
28
Not enough data
Consumer Intelligence
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.4
38
Not enough data
7.6
37
Not enough data
8.6
43
Media Monitoring
Not enough data
Feature Not Available
Not enough data
8.5
46
Not enough data
Feature Not Available
In-House Management
Not enough data
8.1
39
Not enough data
8.6
40
Generative AI
Not enough data
9.1
30
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
8.8
51
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.1
47
Growth
Not enough data
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
47
Not enough data
8.0
49
Not enough data
8.3
46
Content
Not enough data
9.1
50
Not enough data
8.8
47
Not enough data
8.9
46
Not enough data
8.5
39
Support
Not enough data
8.3
48
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Close and HighLevel are categorized as Customer Communications Management, SMS Marketing, and CRM
Unique Categories
Close is categorized as Sales Engagement, AI Sales Assistant, Outbound Call Tracking, Sales Analytics, Email Tracking, Call Center Infrastructure (CCI), and Auto Dialer
HighLevel is categorized as Marketing Automation, AI Agents For Business Operations, Conversational Marketing, Shared Inbox, Online Reputation Management, VoIP Providers, Chatbots, Website Builder, Live Chat, and Conversational Support
Reviews
Reviewers' Company Size
Close
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.0%
Computer Software
8.8%
Real Estate
8.1%
Financial Services
6.6%
Information Technology and Services
5.5%
Other
56.0%
Marketing and Advertising
43.4%
Consulting
9.6%
Real Estate
4.9%
Health, Wellness and Fitness
4.6%
Professional Training & Coaching
4.4%
Other
33.1%
Alternatives
Discussions
How long does it take to generate a new integration?
2 Comments
PE
Hey Camila, we do not have an integration with Apollo at this time. However, you can request one in this form on our website...Read more
how do I integrate WhatsApp?
2 Comments
KS
You can use Zapier or use API's to link them manually.Read more
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
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