# Close vs HighLevel Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Close excels in user experience, with many praising its intuitive interface and features like the automated dialer, which significantly enhances outreach efficiency. Users appreciate the seamless access to contact records and interaction history, making client management feel effortless.
- **Users say** that HighLevel stands out for its all-in-one capabilities, which many find beneficial for consolidating multiple tools into one platform. Reviewers highlight the powerful marketing automation features that save time by allowing for scheduled automated messages, streamlining their communication processes.
- **According to verified reviews** , Close has a notable advantage in ease of setup and administration, with users frequently mentioning the straightforward onboarding process. This ease of use is reflected in their high ratings, making it a preferred choice for small businesses looking for quick implementation.
- **Reviewers mention** that while HighLevel offers a robust set of features, some users have experienced challenges with its learning curve. Despite its comprehensive functionality, a few users noted that the interface could be overwhelming at first, which may hinder new users from fully leveraging its capabilities right away.
- **G2 reviewers highlight** that Close provides exceptional support quality, with many users expressing satisfaction with the responsiveness and helpfulness of the support team. This level of support is crucial for businesses that rely on timely assistance to resolve issues and optimize their use of the software.
- **Users report** that HighLevel's customer service is generally positive, with specific praise for knowledgeable representatives. However, some users feel that the support could be more accessible, especially during peak times, which can lead to delays in resolving urgent issues.



| | Close | HighLevel | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 2,056 | 648 | 
| **Largest Market Segment** | Small-Business (79.2% of reviews) | Small-Business (94.6% of reviews) | 
| **Entry Level Price** | $9.00 1 Seat Per Month | $97.00 Per Month | 

---
## Top Pros & Cons

### Close

Pros:
- Ease of Use (819 reviews)
- Helpful (441 reviews)

Cons:
- Missing Features (244 reviews)
- Call Issues (181 reviews)

### HighLevel

Pros:
- Features (155 reviews)
- Helpful (138 reviews)

Cons:
- Learning Curve (140 reviews)
- Missing Features (91 reviews)

---
## Ratings Comparison
| Rating | Close | HighLevel | 
|---|---|---|
  | **Meets Requirements** | 9.1 (1764 reviews) | 8.7 (227 reviews) | 
  | **Ease of Use** | 9.2 (1809 reviews) | 7.8 (566 reviews) | 
  | **Ease of Setup** | 9.1 (1146 reviews) | 7.4 (355 reviews) | 
  | **Ease of Admin** | 9.0 (571 reviews) | 8.0 (168 reviews) | 
  | **Quality of Support** | 9.3 (1578 reviews) | 8.1 (221 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (566 reviews) | 8.6 (161 reviews) | 
  | **Product Direction (% positive)** | 9.5 (1777 reviews) | 8.9 (219 reviews) | 

---
## Pricing

### Close

#### Entry-Level Pricing

Plan: Solo

Price: $9.00 1 Seat Per Month

Description: Built for the individual who wants every lead, pipeline, and conversation in one place.

Key Features:
- 1 user included

[Browse all 4 editions](https://www.g2.com/products/close/pricing)

#### Free Trial

Yes

### HighLevel

#### Entry-Level Pricing

Plan: Starter

Price: $97.00 Per Month

Description: All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!

Key Features:
- CRM
- Email & SMS Marketing
- Funnel & Website Builders

[Browse all 2 editions](https://www.g2.com/products/highlevel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 1535 |
| **HighLevel** | 8.4/10 | 184 |

#### Sales Force Automation

| Feature | Close | HighLevel | 
|---|---|---|
| **Contact & Account Management** | 9.0 (1369 reviews) ✓ Verified | 8.8 (120 reviews) | 
| **Opportunity & Pipeline Mgmt.** | 9.0 (1368 reviews) ✓ Verified | 9.0 (120 reviews) | 
| **Task / Activity Management** | 9.0 (1399 reviews) ✓ Verified | 8.4 (114 reviews) | 
| **Territory & Quota Management** | 8.3 (1167 reviews) | 7.5 (83 reviews) | 
| **Desktop Integration** | 9.1 (1314 reviews) ✓ Verified | 8.8 (98 reviews) | 
| **Product & Price List Management** | 8.4 (1124 reviews) | 8.3 (84 reviews) | 
| **Quote & Order Management** | 8.3 (1132 reviews) | 7.9 (81 reviews) | 
| **Customer Contract Management** | 8.4 (1163 reviews) | 8.1 (89 reviews) | 

#### Marketing Automation

| Feature | Close | HighLevel | 
|---|---|---|
| **Email Marketing** | 8.7 (1265 reviews) | 9.0 (124 reviews) | 
| **Campaign Management** | 8.5 (1219 reviews) | 9.0 (110 reviews) | 
| **Lead Management** | 9.2 (1348 reviews) | 9.1 (118 reviews) | 
| **Marketing ROI Analytics** | 8.2 (1134 reviews) | 8.3 (99 reviews) | 

#### Customer Support

| Feature | Close | HighLevel | 
|---|---|---|
| **Case Management** | 8.7 (1217 reviews) ✓ Verified | 8.0 (93 reviews) | 
| **Customer Support Portal** | 8.7 (1227 reviews) ✓ Verified | Feature Not Available | 
| **Knowledge Base** | 8.7 (1261 reviews) ✓ Verified | Feature Not Available | 
| **Call Center Features** | 8.7 (1256 reviews) ✓ Verified | 8.0 (99 reviews) | 
| **Support Analytics** | 8.6 (1201 reviews) ✓ Verified | 8.2 (92 reviews) | 

#### Reporting & Analytics

| Feature | Close | HighLevel | 
|---|---|---|
| **Reporting** | 8.7 (1265 reviews) ✓ Verified | 8.4 (97 reviews) | 
| **Dashboards** | 8.8 (1284 reviews) ✓ Verified | 8.3 (107 reviews) | 
| **Forecasting** | 8.2 (1143 reviews) | Feature Not Available | 

#### Mobile & Social

| Feature | Close | HighLevel | 
|---|---|---|
| **Social Collaboration Features** | 8.2 (1076 reviews) | 8.0 (88 reviews) | 
| **Social Network Integration** | 7.9 (1099 reviews) | 8.3 (104 reviews) | 
| **Mobile User Support** | 8.2 (1090 reviews) | 7.6 (90 reviews) | 

#### Platform

| Feature | Close | HighLevel | 
|---|---|---|
| **Customization** | 8.7 (1199 reviews) ✓ Verified | 8.5 (110 reviews) | 
| **Workflow Capability** | 8.8 (1221 reviews) ✓ Verified | 9.0 (110 reviews) | 
| **User, Role, and Access Management** | 8.9 (1198 reviews) | 8.6 (99 reviews) | 
| **Internationalization** | 8.5 (1125 reviews) | 8.1 (85 reviews) | 
| **Sandbox / Test Environments** | 8.0 (1071 reviews) ✓ Verified | Feature Not Available | 
| **Document & Content Mgmt.** | 8.4 (1098 reviews) | 8.3 (82 reviews) | 
| **Performance and Reliability** | 9.1 (1222 reviews) ✓ Verified | 8.4 (103 reviews) | 
| **Output Document Generation** | 8.5 (1116 reviews) | 7.8 (82 reviews) | 

#### Integration

| Feature | Close | HighLevel | 
|---|---|---|
| **Data Import & Export Tools** | 8.8 (1124 reviews) ✓ Verified | 8.5 (86 reviews) | 
| **Integration APIs** | 8.7 (1126 reviews) ✓ Verified | 8.3 (91 reviews) | 
| **Breadth of Partner Applications** | 8.5 (1061 reviews) ✓ Verified | 8.1 (78 reviews) | 

#### Generative AI

| Feature | Close | HighLevel | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 8.5 (65 reviews) | 

#### Agentic AI - CRM

| Feature | Close | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (83 reviews) | 7.8 (24 reviews) | 
| **Multi-step Planning** | 8.5 (81 reviews) | 8.5 (21 reviews) | 
| **Cross-system Integration** | 8.6 (82 reviews) | 8.9 (23 reviews) | 
| **Adaptive Learning** | 8.6 (82 reviews) | 8.3 (20 reviews) | 
| **Natural Language Interaction** | 8.7 (82 reviews) | 8.4 (23 reviews) | 
| **Proactive Assistance** | 8.8 (81 reviews) | 8.4 (20 reviews) | 
| **Decision Making** | 8.7 (81 reviews) | 8.3 (20 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **HighLevel** | 8.5/10 | 126 |

#### Email Marketing

| Feature | Close | HighLevel | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.9 (93 reviews) | 
| **Sending Outbound Emails** | Not enough data | 8.6 (90 reviews) | 
| **Manage Email Deliverability** | Not enough data | 8.4 (86 reviews) | 
| **Automated Email Responses** | Not enough data | 8.8 (92 reviews) | 

#### Online Marketing

| Feature | Close | HighLevel | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 8.8 (97 reviews) | 
| **Dynamic Content** | Not enough data | 8.7 (80 reviews) | 
| **A/B Testing** | Not enough data | 8.6 (81 reviews) | 
| **Mobile Optimized** | Not enough data | 8.2 (89 reviews) | 
| **Search Tracking and Optimization** | Not enough data | Feature Not Available | 

#### Lead Management

| Feature | Close | HighLevel | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.8 (80 reviews) | 
| **Data Quality Management** | Not enough data | 8.5 (70 reviews) | 
| **Segmentation** | Not enough data | 8.8 (76 reviews) | 
| **Lead Scoring and Grading** | Not enough data | 8.3 (75 reviews) | 
| **Lead Nurturing** | Not enough data | 8.7 (86 reviews) | 
| **Online Behavior Tracking** | Not enough data | 8.1 (76 reviews) | 
| **Automated Alerts and Tasks** | Not enough data | 8.8 (78 reviews) | 
| **CRM Lead Integration** | Not enough data | 9.0 (84 reviews) | 

#### Campaign Management

| Feature | Close | HighLevel | 
|---|---|---|
| **Program Management** | Not enough data | Feature Not Available | 
| **Event / Webinar Marketing** | Not enough data | 8.5 (77 reviews) | 
| **Calendaring** | Not enough data | 8.7 (92 reviews) | 
| **Budgeting** | Not enough data | Feature Not Available | 

#### Social

| Feature | Close | HighLevel | 
|---|---|---|
| **Social Listening** | Not enough data | Feature Not Available | 
| **Social Sharing** | Not enough data | Feature Not Available | 
| **Social Campaigns** | Not enough data | 8.6 (78 reviews) | 
| **Social Media Engagement** | Not enough data | Feature Not Available | 
| **Social Media Advertising** | Not enough data | 8.5 (81 reviews) | 

#### Reporting & Analytics

| Feature | Close | HighLevel | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.7 (89 reviews) | 
| **Web Analytics** | Not enough data | 8.4 (81 reviews) | 
| **ROI Analytics** | Not enough data | 8.4 (80 reviews) | 
| **Revenue Analytics** | Not enough data | 8.3 (77 reviews) | 
| **SEO / Keyword Analytics** | Not enough data | Feature Not Available | 

#### Platform

| Feature | Close | HighLevel | 
|---|---|---|
| **Customization ** | Not enough data | 8.6 (82 reviews) | 
| **Workflow Capability** | Not enough data | 8.9 (85 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.7 (82 reviews) | 
| **Internationalization** | Not enough data | 8.0 (62 reviews) | 
| **Sandbox / Test Environments** | Not enough data | Feature Not Available | 
| **Performance and Reliability** | Not enough data | 8.4 (77 reviews) | 
| **Output Document Generation** | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Automation

| Feature | Close | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (14 reviews) | 
| **Multi-step Planning** | Not enough data | 8.2 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (12 reviews) | 
| **Decision Making** | Not enough data | 8.1 (12 reviews) | 

#### Integration

| Feature | Close | HighLevel | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.4 (76 reviews) | 
| **Integration APIs** | Not enough data | 8.2 (76 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 8.4 (72 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **HighLevel** | 8.3/10 | 11 |

#### Messenger

| Feature | Close | HighLevel | 
|---|---|---|
| **Sequencing** | Not enough data | 9.2 (6 reviews) | 
| **AI** | Not enough data | 8.1 (9 reviews) | 
| **Live Chat** | Not enough data | 8.5 (8 reviews) | 
| **Customization Interface** | Not enough data | 7.6 (7 reviews) | 

#### Channels

| Feature | Close | HighLevel | 
|---|---|---|
| **Social Media** | Not enough data | 9.6 (8 reviews) | 
| **Website** | Not enough data | 9.6 (8 reviews) | 
| **Text Message (SMS)** | Not enough data | 9.6 (8 reviews) | 
| **Voice Assistants** | Not enough data | 7.7 (8 reviews) | 
| **Other** | Not enough data | 7.2 (6 reviews) | 

#### Customers

| Feature | Close | HighLevel | 
|---|---|---|
| **Targeting** | Not enough data | 9.0 (7 reviews) | 
| **Profiles** | Not enough data | 9.2 (8 reviews) | 
| **Analytics** | Not enough data | 9.2 (8 reviews) | 
| **Lead Gathering** | Not enough data | 9.4 (8 reviews) | 
| **Sales Conversion** | Not enough data | 8.8 (8 reviews) | 

#### Agentic AI - Conversational Marketing

| Feature | Close | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 6.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (5 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | 6.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.9/10 | 147 |
| **HighLevel** | N/A | N/A |

#### Lead Facilitation

| Feature | Close | HighLevel | 
|---|---|---|
| **Customer-facing Chatbot** | 7.9 (134 reviews) | Not enough data | 
| **Lead Qualification** | 8.6 (134 reviews) | Not enough data | 
| **Lead Follow-up** | 9.0 (141 reviews) | Not enough data | 
| **Meeting Scheduling ** | 8.6 (135 reviews) | Not enough data | 

#### Organization

| Feature | Close | HighLevel | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 9.2 (137 reviews) | Not enough data | 
| **Data Entry** | 8.9 (134 reviews) | Not enough data | 
| **Integrations / APIs** | 8.9 (134 reviews) | Not enough data | 

#### Performance Analysis

| Feature | Close | HighLevel | 
|---|---|---|
| **Coaching ** | 8.2 (128 reviews) | Not enough data | 
| **Peformance Tracking** | 8.9 (135 reviews) | Not enough data | 

#### Sales Analysis

| Feature | Close | HighLevel | 
|---|---|---|
| **ROI Forecasting ** | 8.3 (135 reviews) | Not enough data | 
| **Sales Forecasting ** | 8.6 (135 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | HighLevel | 
|---|---|---|
| **AI Text Generation** | 8.4 (83 reviews) | Not enough data | 
| **AI Text Summarization** | 8.7 (83 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Close | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | 9.8 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 9.7 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 9.5 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 9.5 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.8 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 9.0 (10 reviews) | Not enough data | 
| **Decision Making** | 9.8 (9 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 230 |
| **HighLevel** | N/A | N/A |

#### Integrated Workflows

| Feature | Close | HighLevel | 
|---|---|---|
| **Task Management** | 9.1 (222 reviews) | Not enough data | 
| **Email Tracking/Automation** | 9.1 (224 reviews) | Not enough data | 
| **Calls and Voice** | 9.0 (217 reviews) | Not enough data | 
| **Other Outreach Options ** | 8.7 (213 reviews) | Not enough data | 
| **CRM Integration** | 9.0 (218 reviews) | Not enough data | 
| **Calendar** | 9.0 (222 reviews) | Not enough data | 
| **Shared Records** | 8.9 (221 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Close | HighLevel | 
|---|---|---|
| **Content Management** | 8.6 (216 reviews) | Not enough data | 
| **Workflow Management** | 8.9 (216 reviews) | Not enough data | 
| **Workflow Performance** | 8.9 (207 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 8.3 (205 reviews) | Not enough data | 
| **Gamification** | 7.8 (202 reviews) | Not enough data | 

#### AI and Automation

| Feature | Close | HighLevel | 
|---|---|---|
| **Lead Prioritization** | 8.2 (195 reviews) | Not enough data | 
| **Lead Scoring** | 8.1 (198 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (191 reviews) | Not enough data | 
| **Buyer Intelligence** | 7.9 (199 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (197 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | HighLevel | 
|---|---|---|
| **AI Text Generation** | 8.0 (198 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Close | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (33 reviews) | Not enough data | 
| **Multi-step Planning** | 8.6 (33 reviews) | Not enough data | 
| **Cross-system Integration** | 8.6 (33 reviews) | Not enough data | 
| **Adaptive Learning** | 8.4 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.8 (32 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (33 reviews) | Not enough data | 
| **Decision Making** | 8.9 (33 reviews) | Not enough data | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **Close** | 9.1/10 | 156 |
| **HighLevel** | N/A | N/A |

#### Dialing Options

| Feature | Close | HighLevel | 
|---|---|---|
| **Preview Dialing** | 9.1 (151 reviews) | Not enough data | 
| **Progressive Dialing** | 9.2 (152 reviews) | Not enough data | 
| **Predictive Dialing** | 9.4 (17 reviews) | Not enough data | 

#### Agent Tools

| Feature | Close | HighLevel | 
|---|---|---|
| **Whisper Coaching ** | 8.6 (147 reviews) | Not enough data | 
| **Callback Scheduling ** | 8.8 (143 reviews) | Not enough data | 
| **Call Recording ** | 9.4 (148 reviews) | Not enough data | 

#### Automation

| Feature | Close | HighLevel | 
|---|---|---|
| **Voice Activity Detection** | 8.9 (142 reviews) | Not enough data | 
| **Interactive Voice Response (IVR)** | 8.5 (143 reviews) | Not enough data | 
| **Call Scrubbing** | 8.6 (143 reviews) | Not enough data | 

#### Agentic AI - Auto Dialer

| Feature | Close | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 8.9 (22 reviews) | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | Close | HighLevel | 
|---|---|---|
| **Call Prioritization and List Optimization** | 9.4 (17 reviews) | Not enough data | 
| **Compliance Monitoring** | 9.3 (17 reviews) | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | 9.5 (17 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.9/10 | 313 |
| **HighLevel** | 8.5/10 | 77 |

#### Text Messaging

| Feature | Close | HighLevel | 
|---|---|---|
| **Bulk SMS** | 8.8 (266 reviews) ✓ Verified | 9.1 (63 reviews) | 
| **Two-Way Text Messaging** | 9.3 (288 reviews) ✓ Verified | 9.4 (62 reviews) | 
| **Text Scheduler** | 9.3 (283 reviews) ✓ Verified | 9.2 (59 reviews) | 
| **Automatic Replies** | 8.7 (268 reviews) ✓ Verified | 9.2 (62 reviews) | 
| **Automatic URL Shortening** | 8.4 (253 reviews) | Feature Not Available | 
| **MMS Marketing** | 8.7 (258 reviews) | 8.7 (55 reviews) | 
| **Personalization** | 8.9 (257 reviews) | 8.8 (58 reviews) | 
| **Transactional SMS** | Feature Not Available | 8.7 (60 reviews) | 

#### SMS Platform

| Feature | Close | HighLevel | 
|---|---|---|
| **Reporting** | 9.0 (281 reviews) ✓ Verified | 8.8 (57 reviews) | 
| **Automation** | 9.1 (277 reviews) ✓ Verified | 9.1 (64 reviews) | 
| **White Label** | Feature Not Available | 9.1 (62 reviews) | 
| **Text-to-Landline** | Feature Not Available | 7.1 (47 reviews) | 
| **Short Codes** | Feature Not Available | 8.1 (46 reviews) | 
| **API Integration** | 9.1 (264 reviews) ✓ Verified | 8.6 (56 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Close | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (16 reviews) | 7.4 (9 reviews) | 
| **Multi-step Planning** | 8.5 (16 reviews) | 8.3 (9 reviews) | 
| **Cross-system Integration** | 9.1 (16 reviews) | 8.7 (9 reviews) | 
| **Natural Language Interaction** | 8.8 (16 reviews) | 8.0 (9 reviews) | 
| **Proactive Assistance** | 9.0 (16 reviews) | 7.7 (8 reviews) | 
| **Decision Making** | 8.6 (16 reviews) | 8.1 (8 reviews) | 

#### AI Automation - SMS Marketing

| Feature | Close | HighLevel | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Close | HighLevel | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 117 |
| **HighLevel** | 8.0/10 | 16 |

#### Channels

| Feature | Close | HighLevel | 
|---|---|---|
| **Multi-Channel Coverage** | 8.6 (107 reviews) | 8.5 (12 reviews) | 
| **Open Listening** | 8.6 (108 reviews) | 7.0 (11 reviews) | 
| **Physical Media** | 8.0 (108 reviews) | 7.4 (9 reviews) | 

#### Design

| Feature | Close | HighLevel | 
|---|---|---|
| **Communications Strategy Development** | 8.5 (110 reviews) | 8.3 (9 reviews) | 
| **Create Content** | 7.9 (107 reviews) | 7.3 (13 reviews) | 
| **Personalization** | 8.9 (108 reviews) | 8.5 (11 reviews) | 
| **Inbound Identification** | 8.9 (107 reviews) | 8.0 (9 reviews) | 
| **Regulatory Compliance** | 9.0 (104 reviews) | 8.7 (10 reviews) | 

#### Generative AI

| Feature | Close | HighLevel | 
|---|---|---|
| **AI Text Generation** | 8.3 (104 reviews) | 8.2 (10 reviews) | 
| **AI Text Summarization** | 8.8 (103 reviews) | 7.8 (10 reviews) | 

### Shared Inbox

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **HighLevel** | 8.4/10 | 6 |

#### Productivity Tools

| Feature | Close | HighLevel | 
|---|---|---|
| **Notes** | Not enough data | Not enough data | 
| **Internal Discussion** | Not enough data | Not enough data | 
| **Assignments and Tasks** | Not enough data | 8.0 (5 reviews) | 
| **Workflows** | Not enough data | 8.9 (6 reviews) | 
| **Templates** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | 8.0 (5 reviews) | 
| **Tagging System** | Not enough data | 8.3 (6 reviews) | 

#### Analytics

| Feature | Close | HighLevel | 
|---|---|---|
| **Trends** | Not enough data | 8.3 (5 reviews) | 
| **Performance Tracking** | Not enough data | 8.7 (5 reviews) | 
| **Email Tracking** | Not enough data | 8.7 (5 reviews) | 

#### Agentic AI - Shared Inbox

| Feature | Close | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **HighLevel** | 8.6/10 | 11 |

#### Responses

| Feature | Close | HighLevel | 
|---|---|---|
| **Personalization** | Not enough data | 9.2 (8 reviews) | 
| **Route To Human** | Not enough data | 9.4 (9 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | 7.5 (8 reviews) | 

#### Automation - AI Agents

| Feature | Close | HighLevel | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | 8.9 (9 reviews) | 
| **Customer Interaction Automation** | Not enough data | 9.2 (8 reviews) | 
| **Lead Generation** | Not enough data | 8.5 (9 reviews) | 
| **Document Processing** | Not enough data | 8.5 (8 reviews) | 
| **Feedback Collection** | Not enough data | 9.2 (8 reviews) | 

#### Platform

| Feature | Close | HighLevel | 
|---|---|---|
| **Conversation Editor** | Not enough data | 8.8 (8 reviews) | 
| **Integration** | Not enough data | 8.3 (9 reviews) | 
| **Human-In-The-Loop** | Not enough data | 9.2 (8 reviews) | 

#### Autonomy -  AI Agents

| Feature | Close | HighLevel | 
|---|---|---|
| **Independent Decision Making** | Not enough data | 7.4 (9 reviews) | 
| **Adaptive Responses** | Not enough data | 8.8 (8 reviews) | 
| **Task Execution** | Not enough data | 8.1 (9 reviews) | 
| **Problem Solving** | Not enough data | 8.3 (8 reviews) | 

#### Generative AI

| Feature | Close | HighLevel | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.5 (8 reviews) | 
| **AI Text Summarization** | Not enough data | 8.5 (8 reviews) | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **HighLevel** | 8.9/10 | 9 |

#### Responses

| Feature | Close | HighLevel | 
|---|---|---|
| **Customization** | Not enough data | 9.5 (7 reviews) | 
| **Control** | Not enough data | 7.3 (5 reviews) | 
| **Route To Human** | Not enough data | 9.5 (7 reviews) | 
| **Menu bars** | Not enough data | 9.5 (7 reviews) | 
| **Drip sequences** | Not enough data | 9.5 (7 reviews) | 

#### Platform

| Feature | Close | HighLevel | 
|---|---|---|
| **Live chat** | Not enough data | 8.6 (7 reviews) | 
| **Integrations** | Not enough data | 9.3 (7 reviews) | 
| **Branding** | Not enough data | 8.6 (7 reviews) | 
| **Analytics** | Not enough data | 8.6 (7 reviews) | 
| **A/B testing** | Not enough data | 8.3 (7 reviews) | 
| **Role-based access** | Not enough data | 9.5 (7 reviews) | 
| **Collection of information** | Not enough data | 9.5 (7 reviews) | 

#### Generative AI

| Feature | Close | HighLevel | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.8 (8 reviews) | 
| **AI Text Summarization** | Not enough data | 8.6 (7 reviews) | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **HighLevel** | 9.6/10 | 9 |

#### Conversational Platform

| Feature | Close | HighLevel | 
|---|---|---|
| **Personalization** | Not enough data | 9.7 (6 reviews) | 
| **Omnichannel** | Not enough data | 9.7 (6 reviews) | 
| **Contextual Engagement** | Not enough data | 8.6 (7 reviews) | 
| **Proactive Engagement** | Not enough data | 9.7 (6 reviews) | 

#### Support Automation

| Feature | Close | HighLevel | 
|---|---|---|
| **Intelligent Routing** | Not enough data | 9.7 (6 reviews) | 
| **Seamless Escalation** | Not enough data | 9.7 (6 reviews) | 
| **Transcripts** | Not enough data | 9.7 (6 reviews) | 
| **Self-Serve Support** | Not enough data | 9.7 (6 reviews) | 

#### Generative AI

| Feature | Close | HighLevel | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.7 (6 reviews) | 
| **AI Text Summarization** | Not enough data | 9.8 (7 reviews) | 

### Call Center Infrastructure (CCI)

| Product | Score | Reviews |
|---|---|---|
| **Close** | 9.3/10 | 42 |
| **HighLevel** | N/A | N/A |

#### Platform

| Feature | Close | HighLevel | 
|---|---|---|
| **Omnichannel** | 8.6 (38 reviews) | Not enough data | 
| **Mobile Access** | 9.1 (39 reviews) | Not enough data | 
| **Queue Management** | 9.2 (39 reviews) | Not enough data | 
| **Call Routing** | 9.3 (39 reviews) | Not enough data | 
| **Call Back** | 9.2 (38 reviews) | Not enough data | 
| **IVR** | 8.6 (38 reviews) | Not enough data | 
| **Automatic Call Distribution** | 9.0 (38 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | HighLevel | 
|---|---|---|
| **AI Text-to-Speech** | 9.1 (38 reviews) | Not enough data | 

#### Workforce Management

| Feature | Close | HighLevel | 
|---|---|---|
| **Call Monitoring** | 9.3 (39 reviews) | Not enough data | 
| **Performance Evaluation** | 9.1 (38 reviews) | Not enough data | 

#### Call Center Infrastructure (CCI)

| Feature | Close | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | 9.8 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 9.7 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.8 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 9.8 (10 reviews) | Not enough data | 

#### Administrative

| Feature | Close | HighLevel | 
|---|---|---|
| **Call Recording** | 9.7 (41 reviews) | Not enough data | 
| **Reporting & Dashboards** | 9.2 (40 reviews) | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **HighLevel** | 8.5/10 | 13 |

#### Generative AI

| Feature | Close | HighLevel | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.6 (6 reviews) | 
| **AI Text Summarization** | Not enough data | 8.9 (6 reviews) | 
| **AI Text-to-Speech** | Not enough data | 8.8 (7 reviews) | 

#### Communication

| Feature | Close | HighLevel | 
|---|---|---|
| **Pop-up Chat** | Not enough data | 9.4 (8 reviews) | 
| **Notifications** | Not enough data | 7.9 (7 reviews) | 
| **Targeted Emails** | Not enough data | 9.8 (7 reviews) | 
| **In-App Messaging** | Not enough data | 9.5 (7 reviews) | 
| **Co-Browsing** | Not enough data | 7.2 (6 reviews) | 

####  Internal Use

| Feature | Close | HighLevel | 
|---|---|---|
| **Customization ** | Not enough data | 8.3 (9 reviews) | 
| **Conversation Archiving** | Not enough data | 7.2 (6 reviews) | 
| **Lead Development** | Not enough data | 7.6 (7 reviews) | 
| **Knowledge Base** | Not enough data | 9.3 (7 reviews) | 
| **Team Inbox ** | Not enough data | 7.3 (5 reviews) | 
| **Customer Profiles** | Not enough data | 9.4 (8 reviews) | 

### VoIP Providers

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **HighLevel** | 8.2/10 | 5 |

#### Platform Basics - VoIP Providers

| Feature | Close | HighLevel | 
|---|---|---|
| **PBX systems, VoIP Softphone** | Not enough data | 7.7 (5 reviews) | 
| **Call Management** | Not enough data | 9.3 (5 reviews) | 
| **Network monitoring** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | 8.0 (5 reviews) | 
| **Virtual PBX** | Not enough data | Not enough data | 
| **SIP trunking services** | Not enough data | Not enough data | 

#### Basic Communication

| Feature | Close | HighLevel | 
|---|---|---|
| **Phone Calls** | Not enough data | 8.0 (5 reviews) | 
| **Video Calls** | Not enough data | Not enough data | 
| **Instant Messaging** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Conference Calls** | Not enough data | Not enough data | 
| **Desk-to-Desk Calls** | Not enough data | Not enough data | 

#### Agentic AI - VoIP Providers

| Feature | Close | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Access

| Feature | Close | HighLevel | 
|---|---|---|
| **Software Pairing** | Not enough data | Not enough data | 
| **Browser Extension** | Not enough data | Not enough data | 
| **Individual Download** | Not enough data | Not enough data | 

#### Advanced Features

| Feature | Close | HighLevel | 
|---|---|---|
| **Hold Music** | Not enough data | Not enough data | 
| **Automated Attendants** | Not enough data | Not enough data | 
| **VOiP Number** | Not enough data | 8.0 (5 reviews) | 

### AI SDRs

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **HighLevel** | N/A | N/A |

#### Automation

| Feature | Close | HighLevel | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Customer Interaction Automation** | Not enough data | Not enough data | 

#### Autonomy

| Feature | Close | HighLevel | 
|---|---|---|
| **Problem Solving** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Independent Decision Making** | Not enough data | Not enough data | 

#### Outbound Sales

| Feature | Close | HighLevel | 
|---|---|---|
| **Follow-Up Scheduling** | Not enough data | Not enough data | 
| **Prospect Prioritization** | Not enough data | Not enough data | 
| **Multichannel Campaign Execution** | Not enough data | Not enough data | 
| **Personalized Outreach** | Not enough data | Not enough data | 
| **Outreach Performance Analytics** | Not enough data | Not enough data | 

#### Inbound Sales

| Feature | Close | HighLevel | 
|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 
| **Inquiry Routing** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Real-Time Engagement** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.7/10 | 176 |
| **HighLevel** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Close | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | 9.1 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 9.0 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 8.8 (17 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.1 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 8.5 (18 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Close | HighLevel | 
|---|---|---|
| **Data Sourcing** | 8.5 (164 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.7 (164 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.5 (164 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (168 reviews) | Not enough data | 
| **Data Segmentation** | 8.6 (162 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Close | HighLevel | 
|---|---|---|
| **Lead Scoring** | 8.6 (161 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.7 (161 reviews) | Not enough data | 
| **Risk Analysis** | 8.3 (157 reviews) | Not enough data | 
| **Live Forecasting** | 8.4 (159 reviews) | Not enough data | 

#### Sales Management

| Feature | Close | HighLevel | 
|---|---|---|
| **Live Pipeline Management** | 9.1 (162 reviews) | Not enough data | 
| **Sales Gamification** | 8.3 (158 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.8 (158 reviews) | Not enough data | 
| **Activity Tracking** | 9.2 (162 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.9/10 | 714 |
| **HighLevel** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Close | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (25 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.5 (25 reviews) | Not enough data | 

#### Calling

| Feature | Close | HighLevel | 
|---|---|---|
| **Record Calls** | 9.2 (666 reviews) | Not enough data | 
| **Generate Location** | Feature Not Available | Not enough data | 
| **Call Types** | 9.0 (646 reviews) | Not enough data | 
| **Click-to-Call** | 9.3 (661 reviews) | Not enough data | 
| **Auto Dialer** | 8.8 (32 reviews) | Not enough data | 

#### Contacts

| Feature | Close | HighLevel | 
|---|---|---|
| **Personalization** | 8.8 (657 reviews) | Not enough data | 
| **Information Locater** | 8.7 (619 reviews) | Not enough data | 
| **Record Prospect Data** | 9.0 (654 reviews) | Not enough data | 

#### Insights

| Feature | Close | HighLevel | 
|---|---|---|
| **Notes** | 9.3 (677 reviews) | Not enough data | 
| **Daily Summary** | 9.0 (631 reviews) | Not enough data | 
| **Automated Voicemails** | 8.7 (593 reviews) | Not enough data | 
| **Automated Emails** | 9.0 (654 reviews) | Not enough data | 
| **Sorts Prospects** | 8.8 (632 reviews) | Not enough data | 
| **Automated Note Taking** | 9.0 (30 reviews) | Not enough data | 

### Conversational Interface Agents

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **HighLevel** | N/A | N/A |

#### Natural Language Interaction - Conversational Interface Agents 

| Feature | Close | HighLevel | 
|---|---|---|
| **Natural Language Query Understanding** | Not enough data | Not enough data | 
| **Multi-Turn Conversation Management** | Not enough data | Not enough data | 
| **Voice & Text Interface Support** | Not enough data | Not enough data | 

#### Intent & Action Handling - Conversational Interface Agents 

| Feature | Close | HighLevel | 
|---|---|---|
| **Data Retrieval from Connected Systems** | Not enough data | Not enough data | 
| **Intent Recognition & Mapping** | Not enough data | Not enough data | 
| **Action & Workflow Triggering** | Not enough data | Not enough data | 

#### Context & Personalization - Conversational Interface Agents 

| Feature | Close | HighLevel | 
|---|---|---|
| **Conversation Context Persistence** | Not enough data | Not enough data | 
| **User Identity & Permission Awareness** | Not enough data | Not enough data | 

#### Enterprise Integration & Deployment - Conversational Interface Agents 

| Feature | Close | HighLevel | 
|---|---|---|
| **Enterprise Application Integrations** | Not enough data | Not enough data | 
| **Security & Access Controls** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **HighLevel** | 8.4/10 | 51 |

#### Consumer Intelligence

| Feature | Close | HighLevel | 
|---|---|---|
| **Customer Feedback** | Not enough data | Feature Not Available | 
| **Competitive Intelligence** | Not enough data | Feature Not Available | 
| **Sentiment Analysis** | Not enough data | Feature Not Available | 

#### Reporting

| Feature | Close | HighLevel | 
|---|---|---|
| **Revenue Reporting** | Not enough data | 8.4 (38 reviews) | 
| **Corporate Reporting** | Not enough data | 7.6 (37 reviews) | 
| **Dashboard** | Not enough data | 8.6 (43 reviews) | 

#### Media Monitoring

| Feature | Close | HighLevel | 
|---|---|---|
| **Social Networks Monitoring** | Not enough data | Feature Not Available | 
| **Social Media Management** | Not enough data | 8.4 (48 reviews) | 
| **Digital Media Monitoring** | Not enough data | Feature Not Available | 

#### In-House Management

| Feature | Close | HighLevel | 
|---|---|---|
| **Employee Performance** | Not enough data | 8.1 (39 reviews) | 
| **Team Workflow** | Not enough data | 8.6 (40 reviews) | 

#### Generative AI

| Feature | Close | HighLevel | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.1 (30 reviews) | 

#### Agentic AI - Online Reputation Management

| Feature | Close | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **HighLevel** | 8.8/10 | 63 |

#### Customizations

| Feature | Close | HighLevel | 
|---|---|---|
| **Templates** | Not enough data | 8.8 (52 reviews) | 
| **Drag and Drop** | Not enough data | 9.3 (52 reviews) | 
| **HTML Input** | Not enough data | 8.8 (43 reviews) | 
| **Domain Name** | Not enough data | 9.1 (47 reviews) | 

#### Growth

| Feature | Close | HighLevel | 
|---|---|---|
| **SEO** | Not enough data | Feature Not Available | 
| **Site Analytics** | Not enough data | 8.5 (48 reviews) | 
| **Marketing Tools** | Not enough data | 9.5 (47 reviews) | 
| **E-Commerce** | Not enough data | 8.0 (49 reviews) | 
| **Hosting** | Not enough data | 8.3 (46 reviews) | 

#### Content

| Feature | Close | HighLevel | 
|---|---|---|
| **Email Integrations** | Not enough data | 9.1 (50 reviews) | 
| **Content Management** | Not enough data | 8.8 (48 reviews) | 
| **Permissions** | Not enough data | 8.9 (46 reviews) | 
| **WordPress Tool** | Not enough data | 8.5 (39 reviews) | 

#### Support

| Feature | Close | HighLevel | 
|---|---|---|
| **Customer Support** | Not enough data | 8.3 (48 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **HighLevel** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Close | HighLevel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [CRM Software](https://www.g2.com/categories/crm), [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

**Unique to Close (8):** [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Call Center Infrastructure (CCI) Software](https://www.g2.com/categories/call-center-infrastructure-cci), [AI SDRs Software](https://www.g2.com/categories/ai-sdrs), [Conversational Interface Agents Software](https://www.g2.com/categories/conversational-interface-agents)

**Unique to HighLevel (10):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Shared Inbox Software](https://www.g2.com/categories/shared-inbox), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [VoIP Providers](https://www.g2.com/categories/voip-providers), [Chatbots Software](https://www.g2.com/categories/chatbots), [Website Builder Software](https://www.g2.com/categories/website-builder), [Live Chat Software](https://www.g2.com/categories/live-chat), [Conversational Support Software](https://www.g2.com/categories/conversational-support)


---
## Reviewer Demographics

### By Company Size

| Segment | Close | HighLevel | 
|---|---|---|
| **Small-Business** | 79.2% | 94.6% | 
| **Mid-Market** | 20.2% | 4.4% | 
| **Enterprise** | 0.6% | 0.9% | 

### By Industry

#### Close

- **Marketing and Advertising:** 14.9%
- **Computer Software:** 8.6%
- **Real Estate:** 8.1%
- **Financial Services:** 6.6%
- **Information Technology and Services:** 5.7%
- **Consulting:** 5.4%
- **Professional Training & Coaching:** 4.2%
- **Insurance:** 2.9%
- **Health, Wellness and Fitness:** 2.8%
- **Consumer Services:** 2.5%
- **Other:** 38.3%

#### HighLevel

- **Marketing and Advertising:** 43.2%
- **Consulting:** 9.7%
- **Real Estate:** 5.0%
- **Health, Wellness and Fitness:** 4.5%
- **Professional Training & Coaching:** 4.2%
- **Information Technology and Services:** 2.9%
- **Computer Software:** 2.7%
- **Construction:** 2.0%
- **Financial Services:** 2.0%
- **E-Learning:** 1.7%
- **Other:** 22.0%

---
## Alternatives

### Alternatives to Close

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25863 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13882 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1235 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14741 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2941 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3574 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9694 reviews)
- [Reply](https://www.g2.com/products/reply/reviews) — 4.6/5 stars (1551 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3101 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)

### Alternatives to HighLevel

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4194 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14741 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (539 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (255 reviews)
- [Thryv](https://www.g2.com/products/thryv/reviews) — 4.3/5 stars (2012 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14882 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13882 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2614 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2109 reviews)

---
## Top Discussions

### Close

- Title: [What is Close used for?](https://www.g2.com/discussions/close-what-is-close-used-for) — 2 comments
  > **Top comment:** "CRM"
- Title: [How long does it take to generate a new integration?](https://www.g2.com/discussions/how-long-does-it-take-to-generate-a-new-integration) — 2 comments, 1 upvote
  > **Top comment:** "Hey Camila, we do not have an integration with Apollo at this time. However, you can request one in this form on our website..."
- Title: [how do I integrate WhatsApp?](https://www.g2.com/discussions/how-do-i-integrate-whatsapp) — 2 comments, 1 upvote
  > **Top comment:** "You can use Zapier or use API's to link them manually."
- Title: [What is Close used for?](https://www.g2.com/discussions/what-is-close-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Close is a conversation-first CRM (customer relationship management) solution built for founders and small, scaling sales teams to manage every conversation..."
- Title: [How fast does close read the feedback provided?](https://www.g2.com/discussions/50910-how-fast-does-close-read-the-feedback-provided) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kamaldeep, thank you for providing feedback for the Close team! We're always working to improve our CRM and take customer feedback seriously. We see all..."

### HighLevel

- Title: [How are other agencies working around HighLevel’s limits for bigger or more custom clients?](https://www.g2.com/discussions/how-are-other-agencies-working-around-highlevel-s-limits-for-bigger-or-more-custom-clients) — 3 comments, 1 upvote
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Try automating pipeline stage movement in HighLevel. You can set workflows to move deals automatically (like from..."
- Title: [What is high level app?](https://www.g2.com/discussions/what-is-high-level-app) — 2 comments
  > **Top comment:** "HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called..."
- Title: [HighLevel feels full of glitches and bugs for me, how are you getting it stable?](https://www.g2.com/discussions/highlevel-feels-full-of-glitches-and-bugs-for-me-how-are-you-getting-it-stable) — 1 comment, 1 upvote
  > **Top comment:** "<p>I can understand why it might feel that way at first, especially if you're using a lot of the platform's features simultaneously. My experience has been..."
- Title: [Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?](https://www.g2.com/discussions/has-pricing-and-hidden-add-ons-changed-how-you-package-highlevel-to-your-own-clients) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">For better CRM organization, use automated tags in HighLevel workflows instead of manual tagging. Define clear tag..."
- Title: [What tips do you have for keeping email and SMS healthy when the tech side feels fragile?](https://www.g2.com/discussions/what-tips-do-you-have-for-keeping-email-and-sms-healthy-when-the-tech-side-feels-fragile) — 1 comment, 1 upvote
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">You might want to explore HighLevel's conditional logic in workflows. This lets workflows make decisions based on lead..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/close-vs-highlevel)