# Close vs Gong Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Gong excels in its AI capabilities, particularly with features like the Agent Studio, which simplifies call analysis and CRM synchronization. Users appreciate how Gong can generate AI summaries of calls, making it easier to track important notes and action items.
- **Users say** that Close stands out for its **predictive dialer** and **power dialer** features, which significantly enhance productivity by allowing fewer team members to handle a high volume of calls. This efficiency is a game-changer for small businesses looking to maximize their outreach efforts.
- **Reviewers mention** that Gong's user-friendly interface contributes to its reliability, with many users highlighting the ease of accessing past call summaries and action items. This feature helps teams stay organized and focused on follow-ups.
- **According to verified reviews** , Close's implementation process is praised for its simplicity, allowing users to get started quickly. New users have noted that the onboarding experience is intuitive, which is crucial for teams that need to hit the ground running.
- **G2 reviewers highlight** that while both products have similar star ratings, Gong's higher G2 Score reflects a broader satisfaction among users, particularly in the mid-market segment. This suggests that Gong may be better suited for larger teams or organizations with more complex needs.
- **Users report** that Close's features like **email tracking** and **task management** are particularly effective, with many finding that these tools help them stay on top of their deals and communications. This level of detail is especially beneficial for small businesses that require robust tracking without overwhelming complexity.



| | Close | Gong | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 2,035 | 6,630 | 
| **Largest Market Segment** | Small-Business (79.1% of reviews) | Mid-Market (69.5% of reviews) | 
| **Entry Level Price** | $9.00 1 Seat Per Month | No pricing available | 

---
## Top Pros & Cons

### Close

Pros:
- Ease of Use (819 reviews)
- Helpful (482 reviews)

Cons:
- Missing Features (271 reviews)
- Call Issues (194 reviews)

### Gong

Pros:
- Helpful (352 reviews)
- Ease of Use (289 reviews)

Cons:
- Call Issues (130 reviews)
- Recording Issues (88 reviews)

---
## Ratings Comparison
| Rating | Close | Gong | 
|---|---|---|
  | **Meets Requirements** | 9.1 (1754 reviews) | 9.4 (5057 reviews) | 
  | **Ease of Use** | 9.2 (1795 reviews) | 9.3 (5118 reviews) | 
  | **Ease of Setup** | 9.0 (1132 reviews) | 9.1 (1320 reviews) | 
  | **Ease of Admin** | 9.0 (568 reviews) | 9.1 (777 reviews) | 
  | **Quality of Support** | 9.3 (1569 reviews) | 9.2 (3587 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (563 reviews) | 9.3 (779 reviews) | 
  | **Product Direction (% positive)** | 9.5 (1764 reviews) | 9.0 (4724 reviews) | 

---
## Pricing

### Close

#### Entry-Level Pricing

Plan: Solo

Price: $9.00 1 Seat Per Month

Description: Built for the individual who wants every lead, pipeline, and conversation in one place.

Key Features:
- 1 user included

[Browse all 4 editions](https://www.g2.com/products/close/pricing)

#### Free Trial

Yes

### Gong

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 1521 |
| **Gong** | N/A | N/A |

#### Sales Force Automation

| Feature | Close | Gong | 
|---|---|---|
| **Contact & Account Management** | 9.0 (1360 reviews) ✓ Verified | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 9.0 (1363 reviews) ✓ Verified | Not enough data | 
| **Task / Activity Management** | 9.0 (1392 reviews) ✓ Verified | Not enough data | 
| **Territory & Quota Management** | 8.3 (1166 reviews) | Not enough data | 
| **Desktop Integration** | 9.1 (1309 reviews) ✓ Verified | Not enough data | 
| **Product & Price List Management** | 8.4 (1124 reviews) | Not enough data | 
| **Quote & Order Management** | 8.3 (1131 reviews) | Not enough data | 
| **Customer Contract Management** | 8.4 (1162 reviews) | Not enough data | 

#### Marketing Automation

| Feature | Close | Gong | 
|---|---|---|
| **Email Marketing** | 8.7 (1264 reviews) | Not enough data | 
| **Campaign Management** | 8.5 (1219 reviews) | Not enough data | 
| **Lead Management** | 9.2 (1342 reviews) | Not enough data | 
| **Marketing ROI Analytics** | 8.2 (1133 reviews) | Not enough data | 

#### Customer Support

| Feature | Close | Gong | 
|---|---|---|
| **Case Management** | 8.7 (1216 reviews) ✓ Verified | Not enough data | 
| **Customer Support Portal** | 8.7 (1226 reviews) ✓ Verified | Not enough data | 
| **Knowledge Base** | 8.7 (1260 reviews) ✓ Verified | Not enough data | 
| **Call Center Features** | 8.7 (1252 reviews) ✓ Verified | Not enough data | 
| **Support Analytics** | 8.6 (1199 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Close | Gong | 
|---|---|---|
| **Reporting** | 8.6 (1262 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.8 (1283 reviews) ✓ Verified | Not enough data | 
| **Forecasting** | 8.2 (1142 reviews) | Not enough data | 

#### Mobile & Social

| Feature | Close | Gong | 
|---|---|---|
| **Social Collaboration Features** | 8.2 (1075 reviews) | Not enough data | 
| **Social Network Integration** | 7.9 (1098 reviews) | Not enough data | 
| **Mobile User Support** | 8.2 (1088 reviews) | Not enough data | 

#### Platform

| Feature | Close | Gong | 
|---|---|---|
| **Customization** | 8.7 (1196 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.8 (1215 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.9 (1197 reviews) | Not enough data | 
| **Internationalization** | 8.5 (1124 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 8.0 (1070 reviews) ✓ Verified | Not enough data | 
| **Document & Content Mgmt.** | 8.4 (1097 reviews) | Not enough data | 
| **Performance and Reliability** | 9.1 (1215 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 8.4 (1114 reviews) | Not enough data | 

#### Integration

| Feature | Close | Gong | 
|---|---|---|
| **Data Import & Export Tools** | 8.8 (1123 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.7 (1125 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.5 (1059 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Close | Gong | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

#### Agentic AI - CRM

| Feature | Close | Gong | 
|---|---|---|
| **Autonomous Task Execution** | 8.5 (82 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (80 reviews) | Not enough data | 
| **Cross-system Integration** | 8.6 (80 reviews) | Not enough data | 
| **Adaptive Learning** | 8.5 (81 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.7 (81 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (80 reviews) | Not enough data | 
| **Decision Making** | 8.7 (80 reviews) | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.9/10 | 147 |
| **Gong** | 8.1/10 | 396 |

#### Lead Facilitation

| Feature | Close | Gong | 
|---|---|---|
| **Customer-facing Chatbot** | 7.9 (133 reviews) | 7.1 (346 reviews) | 
| **Lead Qualification** | 8.6 (133 reviews) | 7.3 (340 reviews) | 
| **Lead Follow-up** | 9.0 (140 reviews) | 7.5 (346 reviews) | 
| **Meeting Scheduling ** | 8.6 (134 reviews) | 7.6 (345 reviews) | 

#### Organization

| Feature | Close | Gong | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 9.2 (136 reviews) | 8.3 (350 reviews) | 
| **Data Entry** | 8.9 (133 reviews) | 8.3 (345 reviews) | 
| **Integrations / APIs** | 8.9 (133 reviews) | 8.3 (344 reviews) | 

#### Performance Analysis

| Feature | Close | Gong | 
|---|---|---|
| **Coaching ** | 8.2 (127 reviews) | 8.5 (346 reviews) | 
| **Peformance Tracking** | 8.9 (134 reviews) | 8.6 (351 reviews) | 

#### Sales Analysis

| Feature | Close | Gong | 
|---|---|---|
| **ROI Forecasting ** | 8.3 (134 reviews) | 7.7 (330 reviews) | 
| **Sales Forecasting ** | 8.6 (134 reviews) | 7.9 (336 reviews) | 

#### Generative AI

| Feature | Close | Gong | 
|---|---|---|
| **AI Text Generation** | 8.4 (82 reviews) | 8.6 (285 reviews) | 
| **AI Text Summarization** | 8.7 (82 reviews) | 8.9 (293 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Close | Gong | 
|---|---|---|
| **Autonomous Task Execution** | 9.8 (9 reviews) | 8.1 (53 reviews) | 
| **Multi-step Planning** | 9.6 (9 reviews) | 7.9 (52 reviews) | 
| **Cross-system Integration** | 9.4 (9 reviews) | 8.2 (55 reviews) | 
| **Adaptive Learning** | 9.4 (9 reviews) | 8.3 (53 reviews) | 
| **Natural Language Interaction** | 9.8 (8 reviews) | 8.2 (52 reviews) | 
| **Proactive Assistance** | 8.9 (9 reviews) | 8.2 (53 reviews) | 
| **Decision Making** | 9.8 (8 reviews) | 8.1 (53 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 229 |
| **Gong** | 8.0/10 | 133 |

#### Integrated Workflows

| Feature | Close | Gong | 
|---|---|---|
| **Task Management** | 9.1 (220 reviews) | 7.8 (105 reviews) | 
| **Email Tracking/Automation** | 9.1 (223 reviews) | 8.0 (111 reviews) | 
| **Calls and Voice** | 9.0 (215 reviews) | 8.4 (107 reviews) | 
| **Other Outreach Options ** | 8.7 (212 reviews) | 7.3 (98 reviews) | 
| **CRM Integration** | 9.0 (217 reviews) | 8.5 (110 reviews) | 
| **Calendar** | 9.0 (221 reviews) | 8.4 (104 reviews) | 
| **Shared Records** | 8.9 (220 reviews) | 8.5 (100 reviews) | 

#### Repeatability and Reportability

| Feature | Close | Gong | 
|---|---|---|
| **Content Management** | 8.6 (215 reviews) | 8.3 (102 reviews) | 
| **Workflow Management** | 8.9 (215 reviews) | 8.1 (103 reviews) | 
| **Workflow Performance** | 8.9 (206 reviews) | 7.9 (99 reviews) | 
| **Sales Coaching and Insights** | 8.3 (204 reviews) | 8.5 (112 reviews) | 
| **Gamification** | 7.8 (201 reviews) | 7.3 (97 reviews) | 

#### AI and Automation

| Feature | Close | Gong | 
|---|---|---|
| **Lead Prioritization** | 8.2 (194 reviews) | 7.8 (91 reviews) | 
| **Lead Scoring** | 8.1 (197 reviews) | 7.7 (88 reviews) | 
| **Best Time of Day Scheduling** | 8.2 (190 reviews) | 7.4 (88 reviews) | 
| **Buyer Intelligence** | 7.9 (198 reviews) | 7.6 (87 reviews) | 
| **Machine Learning** | 7.8 (196 reviews) | 8.0 (88 reviews) | 

#### Generative AI

| Feature | Close | Gong | 
|---|---|---|
| **AI Text Generation** | 8.0 (197 reviews) | 8.2 (95 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Close | Gong | 
|---|---|---|
| **Autonomous Task Execution** | 8.5 (32 reviews) | 8.1 (49 reviews) | 
| **Multi-step Planning** | 8.5 (32 reviews) | 8.0 (48 reviews) | 
| **Cross-system Integration** | 8.6 (32 reviews) | 8.2 (50 reviews) | 
| **Adaptive Learning** | 8.3 (31 reviews) | 8.2 (48 reviews) | 
| **Natural Language Interaction** | 8.8 (31 reviews) | 8.1 (50 reviews) | 
| **Proactive Assistance** | 8.8 (32 reviews) | 8.0 (47 reviews) | 
| **Decision Making** | 8.9 (32 reviews) | 8.3 (50 reviews) | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **Close** | 9.0/10 | 156 |
| **Gong** | N/A | N/A |

#### Dialing Options

| Feature | Close | Gong | 
|---|---|---|
| **Preview Dialing** | 9.1 (150 reviews) | Not enough data | 
| **Progressive Dialing** | 9.2 (151 reviews) | Not enough data | 
| **Predictive Dialing** | 9.4 (17 reviews) | Not enough data | 

#### Agent Tools

| Feature | Close | Gong | 
|---|---|---|
| **Whisper Coaching ** | 8.6 (146 reviews) | Not enough data | 
| **Callback Scheduling ** | 8.8 (142 reviews) | Not enough data | 
| **Call Recording ** | 9.4 (147 reviews) | Not enough data | 

#### Automation

| Feature | Close | Gong | 
|---|---|---|
| **Voice Activity Detection** | 8.9 (141 reviews) | Not enough data | 
| **Interactive Voice Response (IVR)** | 8.5 (142 reviews) | Not enough data | 
| **Call Scrubbing** | 8.6 (142 reviews) | Not enough data | 

#### Agentic AI - Auto Dialer

| Feature | Close | Gong | 
|---|---|---|
| **Autonomous Task Execution** | 8.8 (21 reviews) | Not enough data | 
| **Cross-system Integration** | 8.8 (21 reviews) | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | Close | Gong | 
|---|---|---|
| **Call Prioritization and List Optimization** | 9.4 (17 reviews) | Not enough data | 
| **Compliance Monitoring** | 9.3 (17 reviews) | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | 9.5 (17 reviews) | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Gong** | 8.5/10 | 2980 |

#### Call Analytics

| Feature | Close | Gong | 
|---|---|---|
| **Call Recording** | Not enough data | 9.6 (2795 reviews) ✓ Verified | 
| **Machine Learning** | Not enough data | 8.8 (2483 reviews) ✓ Verified | 
| **Call Analysis** | Not enough data | 9.1 (2706 reviews) ✓ Verified | 
| **Lead Qualification** | Not enough data | 8.3 (1794 reviews) ✓ Verified | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Close | Gong | 
|---|---|---|
| **Customer Scoring** | Not enough data | 8.6 (1871 reviews) ✓ Verified | 
| **Speech-to-Text** | Not enough data | 8.3 (2544 reviews) ✓ Verified | 
| **Sentiment Analysis** | Not enough data | 9.3 (7 reviews) | 

#### Generative AI

| Feature | Close | Gong | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 8.9 (698 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Close | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (134 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (134 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (144 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (135 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.2 (136 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (135 reviews) | 
| **Decision Making** | Not enough data | 7.9 (134 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.8/10 | 313 |
| **Gong** | N/A | N/A |

#### Text Messaging

| Feature | Close | Gong | 
|---|---|---|
| **Bulk SMS** | 8.8 (265 reviews) ✓ Verified | Not enough data | 
| **Two-Way Text Messaging** | 9.3 (287 reviews) ✓ Verified | Not enough data | 
| **Text Scheduler** | 9.3 (282 reviews) ✓ Verified | Not enough data | 
| **Automatic Replies** | 8.7 (267 reviews) ✓ Verified | Not enough data | 
| **Automatic URL Shortening** | 8.4 (252 reviews) | Not enough data | 
| **MMS Marketing** | 8.7 (257 reviews) | Not enough data | 
| **Personalization** | 8.9 (256 reviews) | Not enough data | 
| **Transactional SMS** | Feature Not Available | Not enough data | 

#### SMS Platform

| Feature | Close | Gong | 
|---|---|---|
| **Reporting** | 9.0 (280 reviews) ✓ Verified | Not enough data | 
| **Automation** | 9.1 (276 reviews) ✓ Verified | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | Feature Not Available | Not enough data | 
| **API Integration** | 9.0 (263 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Close | Gong | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (15 reviews) | Not enough data | 
| **Multi-step Planning** | 8.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 9.0 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.7 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 8.9 (15 reviews) | Not enough data | 
| **Decision Making** | 8.6 (15 reviews) | Not enough data | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 117 |
| **Gong** | N/A | N/A |

#### Channels

| Feature | Close | Gong | 
|---|---|---|
| **Multi-Channel Coverage** | 8.6 (106 reviews) | Not enough data | 
| **Open Listening** | 8.6 (107 reviews) | Not enough data | 
| **Physical Media** | 8.0 (107 reviews) | Not enough data | 

#### Design

| Feature | Close | Gong | 
|---|---|---|
| **Communications Strategy Development** | 8.5 (109 reviews) | Not enough data | 
| **Create Content** | 7.9 (106 reviews) | Not enough data | 
| **Personalization** | 8.9 (107 reviews) | Not enough data | 
| **Inbound Identification** | 8.9 (106 reviews) | Not enough data | 
| **Regulatory Compliance** | 9.0 (103 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Gong | 
|---|---|---|
| **AI Text Generation** | 8.3 (103 reviews) | Not enough data | 
| **AI Text Summarization** | 8.8 (102 reviews) | Not enough data | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Gong** | 8.2/10 | 489 |

#### Revenue Sourcing and Forecasting

| Feature | Close | Gong | 
|---|---|---|
| **Revenue History** | Not enough data | Feature Not Available | 
| **Pipeline Management** | Not enough data | 8.6 (377 reviews) | 
| **Dashboard Analytics** | Not enough data | 8.6 (407 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.2 (347 reviews) | 
| **Data Segmentation** | Not enough data | 8.4 (355 reviews) | 
| **Predictive Forecasting** | Not enough data | 8.0 (249 reviews) | 
| **Revenue Operations Cadence** | Not enough data | 8.1 (245 reviews) | 

#### CRM Data Enrichment

| Feature | Close | Gong | 
|---|---|---|
| **Calendar Sync** | Not enough data | 9.0 (401 reviews) | 
| **Email Activity Capture** | Not enough data | 8.8 (388 reviews) | 
| **Conversation Intelligence** | Not enough data | 9.1 (423 reviews) | 
| **Marketing Leads** | Not enough data | Feature Not Available | 
| **Contact Capture** | Not enough data | 8.6 (253 reviews) | 

#### Account Management

| Feature | Close | Gong | 
|---|---|---|
| **Nonengaged Accounts** | Not enough data | 8.1 (324 reviews) | 
| **Account optimization** | Not enough data | 8.2 (339 reviews) | 
| **Historical Patterns** | Not enough data | 8.3 (349 reviews) | 
| **Rep Performance** | Not enough data | 8.6 (370 reviews) | 
| **Account Engagement** | Not enough data | 8.5 (259 reviews) | 
| **Historical Win/Loss Patterns** | Not enough data | 8.1 (240 reviews) | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Close | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (40 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (41 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (39 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (37 reviews) | 
| **Decision Making** | Not enough data | 7.4 (39 reviews) | 

### Call Center Infrastructure (CCI)

| Product | Score | Reviews |
|---|---|---|
| **Close** | 9.3/10 | 42 |
| **Gong** | N/A | N/A |

#### Platform

| Feature | Close | Gong | 
|---|---|---|
| **Omnichannel** | 8.6 (37 reviews) | Not enough data | 
| **Mobile Access** | 9.1 (38 reviews) | Not enough data | 
| **Queue Management** | 9.2 (38 reviews) | Not enough data | 
| **Call Routing** | 9.3 (38 reviews) | Not enough data | 
| **Call Back** | 9.1 (37 reviews) | Not enough data | 
| **IVR** | 8.6 (37 reviews) | Not enough data | 
| **Automatic Call Distribution** | 9.0 (37 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Gong | 
|---|---|---|
| **AI Text-to-Speech** | 9.1 (37 reviews) | Not enough data | 

#### Workforce Management

| Feature | Close | Gong | 
|---|---|---|
| **Call Monitoring** | 9.3 (38 reviews) | Not enough data | 
| **Performance Evaluation** | 9.1 (37 reviews) | Not enough data | 

#### Call Center Infrastructure (CCI)

| Feature | Close | Gong | 
|---|---|---|
| **Autonomous Task Execution** | 9.8 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 9.6 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 9.8 (9 reviews) | Not enough data | 

#### Administrative

| Feature | Close | Gong | 
|---|---|---|
| **Call Recording** | 9.7 (40 reviews) | Not enough data | 
| **Reporting & Dashboards** | 9.2 (39 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 553 |
| **Gong** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Close | Gong | 
|---|---|---|
| **Autonomous Task Execution** | 8.7 (22 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (20 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (21 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.2 (21 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (20 reviews) | Not enough data | 
| **Decision Making** | 8.2 (21 reviews) | Not enough data | 

#### Analytics

| Feature | Close | Gong | 
|---|---|---|
| **Open Rates** | 8.6 (488 reviews) | Not enough data | 
| **Link Activity** | Feature Not Available | Not enough data | 
| **Attachment Activity** | Feature Not Available | Not enough data | 

#### Customizations

| Feature | Close | Gong | 
|---|---|---|
| **Email Platform Integration** | 9.0 (496 reviews) | Not enough data | 
| **Email Scheduling** | 9.2 (496 reviews) | Not enough data | 
| **Notifications** | 8.8 (521 reviews) | Not enough data | 
| **Email Categorization** | 8.6 (477 reviews) | Not enough data | 
| **Templates** | 9.2 (519 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Gong | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.7/10 | 176 |
| **Gong** | 8.5/10 | 1017 |

#### Agentic AI - Sales Analytics

| Feature | Close | Gong | 
|---|---|---|
| **Autonomous Task Execution** | 9.0 (17 reviews) | 8.3 (57 reviews) | 
| **Cross-system Integration** | 8.9 (17 reviews) | 8.4 (56 reviews) | 
| **Adaptive Learning** | 8.8 (16 reviews) | 8.3 (58 reviews) | 
| **Natural Language Interaction** | 9.0 (17 reviews) | 8.6 (59 reviews) | 
| **Proactive Assistance** | 8.4 (17 reviews) | 8.3 (58 reviews) | 

#### Data Sourcing

| Feature | Close | Gong | 
|---|---|---|
| **Data Sourcing** | 8.5 (163 reviews) | 8.5 (748 reviews) | 
| **Exporting & Sharing Data** | 8.7 (163 reviews) | 8.7 (790 reviews) | 
| **Multi-Device Data Visualization** | 8.5 (163 reviews) | 8.5 (717 reviews) | 
| **Interactive Dashboards** | 8.8 (167 reviews) | 8.9 (805 reviews) | 
| **Data Segmentation** | 8.6 (161 reviews) | 8.6 (726 reviews) | 

#### Predictive Analytics

| Feature | Close | Gong | 
|---|---|---|
| **Lead Scoring** | 8.6 (160 reviews) | 8.1 (722 reviews) | 
| **Opportunity Scoring** | 8.7 (160 reviews) | 8.4 (751 reviews) | 
| **Risk Analysis** | 8.3 (156 reviews) | 8.2 (737 reviews) | 
| **Live Forecasting** | 8.4 (158 reviews) | 8.3 (723 reviews) | 

#### Sales Management

| Feature | Close | Gong | 
|---|---|---|
| **Live Pipeline Management** | 9.1 (161 reviews) | 8.6 (761 reviews) | 
| **Sales Gamification** | 8.3 (157 reviews) | 8.2 (722 reviews) | 
| **Account-Based Analytics** | 8.8 (157 reviews) | 8.7 (759 reviews) | 
| **Activity Tracking** | 9.2 (161 reviews) | 9.0 (830 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.9/10 | 714 |
| **Gong** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Close | Gong | 
|---|---|---|
| **Autonomous Task Execution** | 8.5 (24 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.4 (24 reviews) | Not enough data | 

#### Calling

| Feature | Close | Gong | 
|---|---|---|
| **Record Calls** | 9.2 (665 reviews) | Not enough data | 
| **Generate Location** | Feature Not Available | Not enough data | 
| **Call Types** | 9.0 (645 reviews) | Not enough data | 
| **Click-to-Call** | 9.3 (660 reviews) | Not enough data | 
| **Auto Dialer** | 8.8 (31 reviews) | Not enough data | 

#### Contacts

| Feature | Close | Gong | 
|---|---|---|
| **Personalization** | 8.8 (656 reviews) | Not enough data | 
| **Information Locater** | 8.7 (618 reviews) | Not enough data | 
| **Record Prospect Data** | 9.0 (653 reviews) | Not enough data | 

#### Insights

| Feature | Close | Gong | 
|---|---|---|
| **Notes** | 9.3 (676 reviews) | Not enough data | 
| **Daily Summary** | 9.0 (630 reviews) | Not enough data | 
| **Automated Voicemails** | 8.7 (592 reviews) | Not enough data | 
| **Automated Emails** | 9.0 (653 reviews) | Not enough data | 
| **Sorts Prospects** | 8.8 (631 reviews) | Not enough data | 
| **Automated Note Taking** | 9.0 (29 reviews) | Not enough data | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Gong** | 8.8/10 | 2876 |

#### Agentic AI - Sales Coaching

| Feature | Close | Gong | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 8.1 (61 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (62 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (62 reviews) | 
| **Decision Making** | Not enough data | 8.3 (60 reviews) | 

#### Training

| Feature | Close | Gong | 
|---|---|---|
| **Knowledge Base** | Not enough data | 9.0 (1967 reviews) ✓ Verified | 
| **Coaching Materials** | Not enough data | 9.0 (2179 reviews) ✓ Verified | 
| **Playbook Creation** | Not enough data | 8.6 (1527 reviews) ✓ Verified | 
| **Video Record** | Not enough data | 9.2 (2217 reviews) ✓ Verified | 

#### Feedback

| Feature | Close | Gong | 
|---|---|---|
| **Review** | Not enough data | 9.3 (2372 reviews) ✓ Verified | 
| **Scorecard** | Not enough data | 9.0 (1853 reviews) ✓ Verified | 
| **Coaching Card** | Not enough data | 9.0 (1894 reviews) ✓ Verified | 
| **Leaderboard** | Not enough data | 8.8 (1604 reviews) ✓ Verified | 
| **Real-Time Updates** | Not enough data | 8.9 (1790 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 8.9 (1877 reviews) ✓ Verified | 
| **Competition** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Close | Gong | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 8.9 (387 reviews) | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Gong** | 9.2/10 | 47 |

#### Agentic AI - Revenue AI Platforms

| Feature | Close | Gong | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.7 (14 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Close | Gong | 
|---|---|---|
| **Conversation Intelligence** | Not enough data | 9.7 (31 reviews) | 
| **Predictive Forecasting** | Not enough data | 7.7 (8 reviews) | 
| **CRM Data Enrichment** | Not enough data | 9.7 (5 reviews) | 
| **Actionable Insights** | Not enough data | 9.7 (23 reviews) | 
| **Risk Flagging** | Not enough data | Not enough data | 
| **Workflow Orchestration** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | 9.5 (17 reviews) | 
| **Pipeline & Deal Management** | Not enough data | 9.2 (6 reviews) | 
| **Customer Data Capture** | Not enough data | 9.5 (25 reviews) | 

---
## Categories
**Shared Categories (3):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to Close (7):** [CRM Software](https://www.g2.com/categories/crm), [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Call Center Infrastructure (CCI) Software](https://www.g2.com/categories/call-center-infrastructure-cci)

**Unique to Gong (4):** [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Close | Gong | 
|---|---|---|
| **Small-Business** | 79.1% | 13.0% | 
| **Mid-Market** | 20.2% | 69.5% | 
| **Enterprise** | 0.7% | 17.6% | 

### By Industry

#### Close

- **Marketing and Advertising:** 14.9%
- **Computer Software:** 8.7%
- **Real Estate:** 8.1%
- **Financial Services:** 6.6%
- **Information Technology and Services:** 5.5%
- **Consulting:** 5.3%
- **Professional Training & Coaching:** 4.2%
- **Insurance:** 3.0%
- **Health, Wellness and Fitness:** 2.8%
- **Consumer Services:** 2.5%
- **Other:** 38.3%

#### Gong

- **Computer Software:** 37.5%
- **Information Technology and Services:** 16.8%
- **Marketing and Advertising:** 9.0%
- **Internet:** 5.0%
- **Financial Services:** 3.2%
- **Human Resources:** 1.9%
- **Telecommunications:** 1.7%
- **Computer & Network Security:** 1.6%
- **E-Learning:** 1.4%
- **Staffing and Recruiting:** 1.4%
- **Other:** 20.4%

---
## Alternatives

### Alternatives to Close

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25784 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13793 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1231 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2927 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9647 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3568 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3041 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (638 reviews)

### Alternatives to Gong

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25784 reviews)
- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5601 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3568 reviews)
- [Salesken](https://www.g2.com/products/salesken/reviews) — 4.9/5 stars (396 reviews)
- [Aviso](https://www.g2.com/products/aviso/reviews) — 4.4/5 stars (968 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9647 reviews)
- [Jiminny](https://www.g2.com/products/jiminny/reviews) — 4.6/5 stars (927 reviews)
- [Backstory](https://www.g2.com/products/people-ai-backstory/reviews) — 4.5/5 stars (630 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)

---
## Top Discussions

### Close

- Title: [What is Close used for?](https://www.g2.com/discussions/close-what-is-close-used-for) — 2 comments
  > **Top comment:** "CRM"
- Title: [How long does it take to generate a new integration?](https://www.g2.com/discussions/how-long-does-it-take-to-generate-a-new-integration) — 2 comments, 1 upvote
  > **Top comment:** "Hey Camila, we do not have an integration with Apollo at this time. However, you can request one in this form on our website..."
- Title: [how do I integrate WhatsApp?](https://www.g2.com/discussions/how-do-i-integrate-whatsapp) — 2 comments, 1 upvote
  > **Top comment:** "You can use Zapier or use API's to link them manually."
- Title: [What is Close used for?](https://www.g2.com/discussions/what-is-close-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Close is a conversation-first CRM (customer relationship management) solution built for founders and small, scaling sales teams to manage every conversation..."
- Title: [How fast does close read the feedback provided?](https://www.g2.com/discussions/50910-how-fast-does-close-read-the-feedback-provided) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kamaldeep, thank you for providing feedback for the Close team! We're always working to improve our CRM and take customer feedback seriously. We see all..."

### Gong

- Title: [What is gong software?](https://www.g2.com/discussions/what-is-gong-software) — 6 comments
  > **Top comment:** "Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This..."
- Title: [What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?](https://www.g2.com/discussions/25247-what-is-the-email-address-to-send-the-invite-to-for-a-last-minute-call-to-be-recorded-and-is-there-a-way-to-send-the-invite-via-email-not-through-the-gong-site) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Bianca! You can go ahead and send the invitation to assistant@gong.io. I hope that helps!"
- Title: [Do you accept marketing ideas/suggestions? I sent one to Udi and Amit.](https://www.g2.com/discussions/do-you-accept-marketing-ideas-suggestions-i-sent-one-to-udi-and-amit) — 3 comments, 4 upvotes
  > **Top comment:** "Very high ferformer"
- Title: [How do i make Gong automatic for all my calls ?](https://www.g2.com/discussions/how-do-i-make-gong-automatic-for-all-my-calls) — 3 comments, 1 upvote
  > **Top comment:** "You can control this in configuration settings. You should not have to log into Gong for it to record. "
- Title: [How is Gong revolutionizing sales strategies with its AI-driven insights?](https://www.g2.com/discussions/gong-how-is-gong-revolutionizing-sales-strategies-with-its-ai-driven-insights) — 2 comments
  > **Top comment:** "Great! Gong is a very reliable tools to use when it comes from documentation, recordings and quality analysis. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/close-vs-gong)