# Clicky, Matomo (Formerly Piwik) vs Piwik PRO Comparison | | Clicky | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 4.5 out of 5 | | **Total Reviews** | 33 | 96 | 50 | | **Largest Market Segment** | Small-Business (71.0% of reviews) | Small-Business (55.3% of reviews) | Small-Business (56.3% of reviews) | | **Entry Level Price** | $0 FREE | FREE download | Free Trial | --- ## Top Pros & Cons ### Clicky Pros: - Analytics (2 reviews) - Ease of Use (2 reviews) Cons: - Dashboard Issues (1 reviews) - Difficult Customization (1 reviews) ### Matomo (Formerly Piwik) Pros: - Customization (1 reviews) - Data Collection (1 reviews) ### Piwik PRO Pros: - Analytics (7 reviews) - Analytics Expertise (6 reviews) Cons: - Integration Issues (3 reviews) - Limited Features (2 reviews) --- ## Ratings Comparison | Rating | Clicky | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Meets Requirements** | 9.1 (27 reviews) | 8.5 (80 reviews) | 8.5 (42 reviews) | | **Ease of Use** | 9.2 (28 reviews) | 8.0 (82 reviews) | 8.2 (43 reviews) | | **Ease of Setup** | 9.7 (15 reviews) | 7.7 (53 reviews) | 8.2 (34 reviews) | | **Ease of Admin** | 9.4 (13 reviews) | 7.9 (48 reviews) | 8.4 (29 reviews) | | **Quality of Support** | 8.9 (24 reviews) | 7.7 (49 reviews) | 7.6 (32 reviews) | | **Has the product been a good partner in doing business?** | 9.0 (12 reviews) | 8.4 (31 reviews) | 8.8 (21 reviews) | | **Product Direction (% positive)** | 8.1 (24 reviews) | 8.1 (80 reviews) | 8.6 (42 reviews) | --- ## Pricing ### Clicky #### Entry-Level Pricing Plan: Free Price: $0 FREE Key Features: - Web sites you can track: 1 - Daily page views (total): 3000 - All the basics: Content / Searches / Referrers / etc. Individual visitors and actions. Real time data [Browse all 5 editions](https://www.g2.com/products/clicky/pricing) #### Free Trial No ### Matomo (Formerly Piwik) #### Entry-Level Pricing Plan: On-Premise (Self-Hosted) Price: FREE download Description: GPL v3+ licensed. Premium Features & Support options available. Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/ Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data. [Browse all 3 editions](https://www.g2.com/products/matomo-formerly-piwik/pricing) #### Free Trial Yes ### Piwik PRO #### Entry-Level Pricing Plan: Business Plan Price: Free Trial Description: Privacy-compliant analytics and data activation platform with built-in consent & tag management starting at €35/month . Collect accurate data, get valuable insights into user behavior and act on them in real-time. Key Features: - 4 modules: Analytics, Tag Manager, Consent Manager & Customer Data Platform - Custom reports and dashboards generated in seconds - Safe EU cloud hosting [Browse all 2 editions](https://www.g2.com/products/piwik-pro/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Clicky** | 8.6/10 | 23 | | **Matomo (Formerly Piwik)** | 8.2/10 | 69 | | **Piwik PRO** | 8.4/10 | 37 | #### Metrics | Feature | Clicky | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Sessions - Digital Analytics** | 9.2 (22 reviews) | 8.5 (63 reviews) | 8.9 (33 reviews) | | **Engagement** | 9.1 (22 reviews) | 8.5 (57 reviews) | 8.9 (32 reviews) | | **Entry and Exit Pages** | 9.3 (22 reviews) | 8.8 (58 reviews) | 8.9 (33 reviews) | | **Standard Event Tracking** | 8.6 (21 reviews) | 8.5 (60 reviews) | 8.8 (33 reviews) | | **Custom Event Tracking** | 8.4 (20 reviews) | 8.2 (58 reviews) | 8.6 (29 reviews) | | **Retention** | 8.4 (17 reviews) | 8.1 (49 reviews) | 8.9 (32 reviews) | | **Return** | 8.5 (19 reviews) | 8.1 (51 reviews) | 8.5 (31 reviews) | | **Conversions** | 9.0 (19 reviews) | 7.9 (47 reviews) | 8.5 (28 reviews) | | **Funnels** | 8.3 (17 reviews) | 7.5 (38 reviews) | 8.6 (26 reviews) | #### Reporting | Feature | Clicky | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Real-Time Reporting** | 9.5 (22 reviews) | 8.3 (58 reviews) | 8.1 (34 reviews) | | **Trending** | 7.9 (21 reviews) | 8.1 (40 reviews) | 8.4 (27 reviews) | | **Retroactive Reporting** | 8.4 (18 reviews) | 8.3 (43 reviews) | 8.4 (29 reviews) | | **Segmentation** | 8.6 (17 reviews) | 7.9 (49 reviews) | 8.3 (29 reviews) | | **Mobile Reporting** | 8.5 (18 reviews) | 8.1 (37 reviews) | 7.9 (24 reviews) | | **Unification Across Devices** | 7.5 (18 reviews) | 8.0 (42 reviews) | 7.8 (23 reviews) | | **Custom Reports and Dashboards** | 8.5 (20 reviews) | 8.3 (55 reviews) | 8.8 (29 reviews) | #### Other | Feature | Clicky | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **User Data** | 8.9 (19 reviews) | 8.4 (55 reviews) | 8.4 (33 reviews) | | **Site Search Reporting** | 8.7 (19 reviews) | 8.5 (52 reviews) | 8.6 (30 reviews) | | **Load Time Monitoring** | 8.3 (18 reviews) | 7.8 (41 reviews) | 8.2 (29 reviews) | | **Campaign Tracking** | 8.4 (18 reviews) | 8.3 (45 reviews) | 8.2 (25 reviews) | | **E-Commerce** | 8.2 (16 reviews) | 7.9 (30 reviews) | 8.6 (22 reviews) | | **Promotional Messages** | 8.7 (15 reviews) | 7.4 (22 reviews) | 7.9 (20 reviews) | | **Administration Alerts** | 8.3 (18 reviews) | 8.3 (40 reviews) | 8.2 (22 reviews) | #### Agentic AI - Digital Analytics | Feature | Clicky | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Administration | Feature | Clicky | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **API / Integrations** | 8.6 (15 reviews) | 8.4 (39 reviews) | 8.2 (31 reviews) | | **QA Testing** | 8.7 (13 reviews) | 7.8 (34 reviews) | 7.8 (23 reviews) | | **Performance and Reliability** | 9.1 (20 reviews) | 8.6 (50 reviews) | 8.4 (31 reviews) | | **User, Role, and Access Management** | 8.9 (17 reviews) | 8.9 (54 reviews) | 8.5 (32 reviews) | ### Content Marketing | Product | Score | Reviews | |---|---|---| | **Clicky** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Piwik PRO** | N/A | N/A | #### Content Creation | Feature | Clicky | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | Not enough data | #### Optimization | Feature | Clicky | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **SEO** | Not enough data | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | Not enough data | #### Logistics | Feature | Clicky | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Clicky** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Piwik PRO** | N/A | N/A | #### Data Sourcing | Feature | Clicky | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Data Enrichment** | Not enough data | Not enough data | Not enough data | | **Expandability** | Not enough data | Not enough data | Not enough data | | **Content Marketing** | Not enough data | Not enough data | Feature Not Available | | **Multiple Devices** | Not enough data | Not enough data | Not enough data | #### Intelligence | Feature | Clicky | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Marketing Metrics** | Not enough data | Not enough data | Not enough data | | **Predictive Modeling** | Not enough data | Not enough data | Not enough data | | **Recommendation Engine** | Not enough data | Not enough data | Feature Not Available | ### Consent Management Platform (CMP) | Product | Score | Reviews | |---|---|---| | **Clicky** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Piwik PRO** | N/A | N/A | #### Functionality | Feature | Clicky | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Dashboard** | Not enough data | Not enough data | Not enough data | | **Reporting** | Not enough data | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | Not enough data | | **End-user management** | Not enough data | Not enough data | Not enough data | | **Audit trails** | Not enough data | Not enough data | Not enough data | | **APIs** | Not enough data | Not enough data | Not enough data | | **Mobile SDK** | Not enough data | Not enough data | Feature Not Available | | **Customizable design** | Not enough data | Not enough data | Not enough data | | **Server-side storage** | Not enough data | Not enough data | Not enough data | ### Customer Journey Analytics | Product | Score | Reviews | |---|---|---| | **Clicky** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Piwik PRO** | 7.3/10 | 11 | #### Platform Basics | Feature | Clicky | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Dynamic Segmentation** | Not enough data | Not enough data | 7.0 (9 reviews) ✓ Verified | | **Journey Optimization** | Not enough data | Not enough data | 6.7 (9 reviews) ✓ Verified | #### Platform Data | Feature | Clicky | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Journey Reporting** | Not enough data | Not enough data | 7.6 (9 reviews) ✓ Verified | | **Trends Reporting** | Not enough data | Not enough data | 7.2 (9 reviews) ✓ Verified | | **Dashboards** | Not enough data | Not enough data | 7.8 (10 reviews) ✓ Verified | | **Advanced Data Filtering** | Not enough data | Not enough data | 7.0 (10 reviews) ✓ Verified | #### Platform Additional Functionality | Feature | Clicky | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Journey Mapping** | Not enough data | Not enough data | 7.6 (9 reviews) ✓ Verified | | **Integrations** | Not enough data | Not enough data | 7.6 (9 reviews) ✓ Verified | | **Automated Alerts** | Not enough data | Not enough data | Feature Not Available | #### Agentic AI - Customer Journey Analytics | Feature | Clicky | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | ### Content Analytics | Product | Score | Reviews | |---|---|---| | **Clicky** | 8.3/10 | 7 | | **Matomo (Formerly Piwik)** | 8.9/10 | 23 | | **Piwik PRO** | N/A | N/A | #### Tools | Feature | Clicky | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Contact Collection** | 8.3 (7 reviews) | 8.2 (13 reviews) | Not enough data | | **Audience Insights** | 8.6 (7 reviews) | 9.3 (20 reviews) | Not enough data | | **Social Sharing** | 7.4 (7 reviews) | 8.7 (15 reviews) | Not enough data | #### Metrics | Feature | Clicky | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Entry and Exit Pages** | 8.6 (7 reviews) | 9.1 (18 reviews) | Not enough data | | **Sessions** | 8.6 (7 reviews) | 8.9 (20 reviews) | Not enough data | | **Engagement** | 8.6 (7 reviews) | 9.2 (19 reviews) | Not enough data | | **Return** | 7.6 (7 reviews) | 9.0 (19 reviews) | Not enough data | | **Conversions** | 8.8 (7 reviews) | 9.0 (17 reviews) | Not enough data | | **Search Rank** | 8.1 (7 reviews) | 8.6 (14 reviews) | Not enough data | #### Agentic AI - Content Analytics | Feature | Clicky | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to Clicky (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics) **Unique to Matomo (Formerly Piwik) (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics) **Unique to Piwik PRO (4):** [Tag Management Systems](https://www.g2.com/categories/tag-management-systems), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp) --- ## Reviewer Demographics ### By Company Size | Segment | Clicky | Matomo (Formerly Piwik) | Piwik PRO | |---|---|---|---| | **Small-Business** | 71.0% | 55.3% | 56.3% | | **Mid-Market** | 19.4% | 30.6% | 27.1% | | **Enterprise** | 9.7% | 14.1% | 16.7% | ### By Industry #### Clicky - **Marketing and Advertising:** 16.1% - **Internet:** 12.9% - **Computer Software:** 6.5% - **Design:** 6.5% - **Accounting:** 3.2% - **Biotechnology:** 3.2% - **Computer & Network Security:** 3.2% - **Education Management:** 3.2% - **Electrical/Electronic Manufacturing:** 3.2% - **Financial Services:** 3.2% - **Other:** 38.7% #### Matomo (Formerly Piwik) - **Marketing and Advertising:** 14.4% - **Computer Software:** 11.1% - **Information Technology and Services:** 8.9% - **Internet:** 8.9% - **Retail:** 5.6% - **Publishing:** 4.4% - **Airlines/Aviation:** 3.3% - **Automotive:** 3.3% - **Government Administration:** 2.2% - **Health, Wellness and Fitness:** 2.2% - **Other:** 35.6% #### Piwik PRO - **Information Technology and Services:** 14.9% - **Marketing and Advertising:** 12.8% - **Computer Software:** 10.6% - **Consulting:** 6.4% - **Computer & Network Security:** 6.4% - **Construction:** 4.3% - **Education Management:** 4.3% - **Insurance:** 4.3% - **Accounting:** 2.1% - **Arts and Crafts:** 2.1% - **Other:** 31.9% --- ## Alternatives ### Alternatives to Clicky - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6849 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (439 reviews) - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews) - [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1795 reviews) ### Alternatives to Matomo (Formerly Piwik) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6849 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1795 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews) - [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (439 reviews) - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews) ### Alternatives to Piwik PRO - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (439 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (479 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6849 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1795 reviews) --- ## Top Discussions ### Clicky No discussions available for this product. ### Matomo (Formerly Piwik) - Title: [Is the data your own?](https://www.g2.com/discussions/is-the-data-your-own) — 3 comments, 1 upvote > **Top comment:** "What happens with the data you collect ? It's yours, it's hosted on your server, in your database, and yours to use or do with for whatever reason you need..." - Title: [Deleted](https://www.g2.com/discussions/37573-deleted) — 2 comments, 1 upvote > **Top comment:** "I no delete it" - Title: [How do I? What is the best way?](https://www.g2.com/discussions/34180-how-do-i-what-is-the-best-way) — 1 comment, 1 upvote > **Top comment:** "Because your platform is very helpful" ### Piwik PRO No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/clicky-vs-matomo-formerly-piwik-vs-piwik-pro)