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# Clicky vs Matomo (Formerly Piwik) Comparison - What are their main differences?

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ClickyMatomo (formerly Piwik)[+ Add Product](#)

Reviews

**Clicky** [

4.5/5(33)

](https://www.g2.com/products/clicky/reviews#reviews)

**Matomo (Formerly Piwik)**[

4.2/5(96)

](https://www.g2.com/products/matomo-formerly-piwik/reviews#reviews)

Pricing

**Clicky**
 **$0** FREE · Free

**Matomo (Formerly Piwik)**
Free Trial

**FREE download** · On-Premise (Self-Hosted)

**Pricing Insights**
from reviews

Time to Implement

**Clicky**
Not enough reviews yet

**Matomo (Formerly Piwik)**
1 month

Based on 19 responses

Return on Investment

**Clicky**
Not enough reviews yet

**Matomo (Formerly Piwik)**
6 months

Based on 9 responses

Perceived Cost

**Clicky**
$$$$$

**Matomo (Formerly Piwik)**
$$$$$

Average Discount

**Clicky**
Not enough reviews yet

**Matomo (Formerly Piwik)**
5%

 ![Clicky](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5b0b172d88533fde357528b747d04931/clicky.jpg "Clicky")

 ![Matomo (Formerly Piwik)](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo-formerly-piwik.jpg "Matomo (Formerly Piwik)")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

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Pros & Cons

**Clicky**
[
Analytics (2)
](https://www.g2.com/products/clicky/reviews?filters%5Bsentiment_snippet%5D=2237825&qs=pros-and-cons#reviews)[
Ease of Use (2)
](https://www.g2.com/products/clicky/reviews?filters%5Bsentiment_snippet%5D=2237807&qs=pros-and-cons#reviews)[
Dashboard Issues (1)
](https://www.g2.com/products/clicky/reviews?filters%5Bsentiment_snippet%5D=2237917&qs=pros-and-cons#reviews)[
Difficult Customization (1)
](https://www.g2.com/products/clicky/reviews?filters%5Bsentiment_snippet%5D=2334627&qs=pros-and-cons#reviews)

**Matomo (Formerly Piwik)**
[
Customization (1)
](https://www.g2.com/products/matomo-formerly-piwik/reviews?filters%5Bsentiment_snippet%5D=2431863&qs=pros-and-cons#reviews)[
Data Collection (1)
](https://www.g2.com/products/matomo-formerly-piwik/reviews?filters%5Bsentiment_snippet%5D=2431853&qs=pros-and-cons#reviews)

Integrations

**Clicky**
Not enough data

**Matomo (Formerly Piwik)**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7b4119209e6144203235149bd7024c8b/google-tag-manager.jpg "Product Avatar Image")

Google Tag Manager

](https://www.g2.com/products/google-tag-manager/reviews)[
View all
](https://www.g2.com/products/matomo-formerly-piwik/integrations)

Screenshots

**Clicky**
No screenshot available

**Matomo (Formerly Piwik)**
 ![Matomo (Formerly Piwik) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/97876/heatmaps-1.jpg)

Ratings

Meets Requirements

**Clicky**

9.1

9.127

**Matomo (Formerly Piwik)**

8.5

8.580

Ease of Use

**Clicky**

9.2

9.228

**Matomo (Formerly Piwik)**

8.0

8.082

Ease of Setup

**Clicky**

9.7

9.715

**Matomo (Formerly Piwik)**

7.7

7.753

Ease of Admin

**Clicky**

9.4

9.413

**Matomo (Formerly Piwik)**

7.9

7.948

Quality of Support

**Clicky**

8.9

8.924

**Matomo (Formerly Piwik)**

7.7

7.749

Has the product been a good partner in doing business?

**Clicky**

9.0

9.012

**Matomo (Formerly Piwik)**

8.4

8.431

Product Direction (% positive)

**Clicky**

8.1

8.124

**Matomo (Formerly Piwik)**

8.1

8.180

Features

Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);)

8.6

23

8.2

69

Metrics

Sessions - Digital Analytics

9.2(won by 0.7)

22

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

63

Engagement

9.1(won by 0.6)

22

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

57

Entry and Exit Pages

9.3(won by 0.5)

22

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.8

58

Standard Event Tracking

8.6(won by 0.1)

21

8.5

60

Custom Event Tracking

8.4(won by 0.2)

20

8.2

58

Retention

8.4(won by 0.3)

17

8.1

49

Return

8.5(won by 0.4)

19

8.1

51

Conversions

9.0(won by 1.1)

19

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

47

Funnels

8.3(won by 0.8)

17

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

38

Reporting

Real-Time Reporting

9.5(won by 1.2)

22

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

58

Trending

7.9

21

8.1(won by 0.2)

40

Retroactive Reporting

8.4(won by 0.1)

18

8.3

43

Segmentation

8.6(won by 0.7)

17

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

49

Mobile Reporting

8.5(won by 0.4)

18

8.1

37

Unification Across Devices

7.5

18

8.0(won by 0.5)

42

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Custom Reports and Dashboards

8.5(won by 0.2)

20

8.3

55

Other

User Data

8.9(won by 0.5)

19

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.4

55

Site Search Reporting

8.7(won by 0.2)

19

8.5

52

Load Time Monitoring

8.3(won by 0.5)

18

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

41

Campaign Tracking

8.4(won by 0.1)

18

8.3

45

E-Commerce

8.2(won by 0.3)

16

7.9

30

Promotional Messages

8.7(won by 1.3)

15

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.4

22

Administration Alerts

8.3(tied score)

18

8.3(tied score)

40

Agentic AI - Digital Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Administration

API / Integrations

8.6(won by 0.2)

15

8.4

39

QA Testing

8.7(won by 0.9)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

34

Performance and Reliability

9.1(won by 0.5)

20

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

50

User, Role, and Access Management

8.9(tied score)

17

8.9(tied score)

54

Content Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

8.3

7

8.9

23

Tools

Contact Collection

8.3(won by 0.1)

7

8.2

13

Audience Insights

8.6

7

9.3(won by 0.7)

20

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Social Sharing

7.4

7

8.7(won by 1.3)

15

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Metrics

Entry and Exit Pages

8.6

7

9.1(won by 0.5)

18

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Sessions

8.6

7

8.9(won by 0.3)

20

Engagement

8.6

7

9.2(won by 0.6)

19

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Return

7.6

7

9.0(won by 1.4)

19

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Conversions

8.8

7

9.0(won by 0.2)

17

Search Rank

8.1

7

8.6(won by 0.5)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Agentic AI - Content Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Show 1 feature category with incomplete data

Content Marketing[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Content Creation

Content Creation Tools

Not enough data

Not enough data

Content Curation

Not enough data

Not enough data

Buyer Personas

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Optimization

SEO

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Dashboards & Reporting

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

ROI Reporting

Not enough data

Not enough data

Logistics

Customizable Templated Workflows

Not enough data

Not enough data

Internal Communication

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Editing and Approval Tools

Not enough data

Not enough data

Distribution Features

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Additional Functionality

Alerts/Notifications

Not enough data

Not enough data

Publish Scheduling

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Editorial Calendar

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Channel Campaigns

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Clicky](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5b0b172d88533fde357528b747d04931/clicky.jpg "Clicky")](https://www.g2.com/products/clicky/reviews)

Clicky

Small-Business(50 or fewer emp.)

71.0%

Mid-Market(51-1000 emp.)

19.4%

Enterprise(\> 1000 emp.)

9.7%

[![Matomo (Formerly Piwik)](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo-formerly-piwik.jpg "Matomo (Formerly Piwik)")](https://www.g2.com/products/matomo-formerly-piwik/reviews)

Matomo (Formerly Piwik)

Small-Business(50 or fewer emp.)

55.3%

Mid-Market(51-1000 emp.)

30.6%

Enterprise(\> 1000 emp.)

14.1%

Small-Business

(50 or fewer emp.)

71.0%

55.3%

Mid-Market

(51-1000 emp.)

19.4%

30.6%

Enterprise

(\> 1000 emp.)

9.7%

14.1%

Reviewers' Industry

[![Clicky](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5b0b172d88533fde357528b747d04931/clicky.jpg "Clicky")](https://www.g2.com/products/clicky/reviews)
Clicky

Marketing and Advertising

16.1%

Internet

12.9%

Computer Software

6.5%

Design

6.5%

Accounting

3.2%

Other

54.8%

[![Matomo (Formerly Piwik)](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo-formerly-piwik.jpg "Matomo (Formerly Piwik)")](https://www.g2.com/products/matomo-formerly-piwik/reviews)
Matomo (Formerly Piwik)

Marketing and Advertising

14.4%

Computer Software

11.1%

Information Technology and Services

8.9%

Internet

8.9%

Retail

5.6%

Other

51.1%

FAQs

## Clicky vs Matomo (formerly Piwik) FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Matomo (formerly Piwik) vs Clicky?

Clicky stands out for its higher reviewer satisfaction scores across all key dimensions compared to Matomo (formerly Piwik).

| [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) | [Clicky](https://www.g2.com/products/clicky/reviews) |
| --- | --- |
| 4.2/5 (96 reviews) | 4.5/5 (33 reviews) |
| Small-Business | Small-Business |
| 7.7 | 9.7 |
| 7.7 | 8.9 |
| Customization | Ease of Use |

### How do the pricing models of Matomo (formerly Piwik) and Clicky compare?

Clicky is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Matomo (formerly Piwik).

- **Matomo (formerly Piwik):** Recent reviewers describe the cloud version as expensive for small businesses and note restrictive website limits on lower tiers.
- **Clicky:** Recent reviews highlight reasonable pricing and satisfaction with the value, though some mention the free plan is limited and most businesses will need a paid subscription.
- **Switching reasons:** Reviewers mention moving to Clicky for better value and easier access to advanced features without high costs.

### What are the best alternatives to Matomo (formerly Piwik) and Clicky?

The top three alternatives to Matomo (formerly Piwik) and Clicky are Google Analytics, Amplitude, and Mixpanel.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) | 4.2/5 (96 reviews) | Small-Business | Recent reviewers find cloud pricing high for small businesses | Customization |
| [Clicky](https://www.g2.com/products/clicky/reviews) | 4.5/5 (33 reviews) | Small-Business | Recent reviews highlight reasonable pricing, but note limited free plan | Ease of Use |
| [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | 4.5/5 (6863 reviews) | Small-Business | — | Comprehensive analytics and integrations |
| [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5 (2977 reviews) | Mid-Market | — | Advanced product analytics |
| [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | 4.5/5 (1371 reviews) | Small-Business | — | Event-based tracking and reporting |

### Which Digital Analytics features should I prioritize when comparing Matomo (formerly Piwik) and Clicky?

Buyers should prioritize Ease of Use, Ease of Setup, Quality of Support, Customization, and Real-Time Analytics when comparing Matomo (formerly Piwik) and Clicky.

- **Ease of Use:** Matomo (formerly Piwik) scores 8.0; Clicky scores 9.2.
- **Ease of Setup:** Matomo (formerly Piwik) scores 7.7; Clicky scores 9.7.
- **Quality of Support:** Matomo (formerly Piwik) scores 7.7; Clicky scores 8.9.
- **Customization:** Matomo (formerly Piwik) is cited for customization (1 all-time mention); Clicky is cited for limited customization in recent reviews.
- **Real-Time Analytics:** Clicky is frequently praised for real-time analytics and instant insights in recent reviews.

### What are the pros and cons of Matomo (formerly Piwik) vs Clicky?

Clicky's headline strength is ease of use, while Matomo (formerly Piwik) is most noted for customization and data privacy.

- **Matomo (formerly Piwik) strengths:** Customization (1 all-time mention), strong data privacy and ownership, advanced analytics features, and high customizability.
- **Matomo (formerly Piwik) trade-offs:** Reviewers note higher pricing for cloud plans, restrictive website limits on lower tiers, complexity in setup and configuration, and performance/resource demands for self-hosting.
- **Clicky strengths:** Ease of use (2 all-time mentions), intuitive interface (2 all-time mentions), real-time analytics, heatmaps (2 all-time mentions), and user-friendly dashboards.
- **Clicky trade-offs:** Reviewers mention limited integrations, dated dashboard design, limited free plan, and less robust advanced analytics compared to some competitors.

### Is Matomo (formerly Piwik) or Clicky better for small businesses?

Clicky is the better fit for small businesses, with higher satisfaction scores and a strong small-business reviewer base.

- **Matomo (formerly Piwik):** Largest segment is Small-Business; reviewers appreciate data privacy but cite higher cloud pricing and setup complexity as challenges for smaller teams.
- **Clicky:** Largest segment is Small-Business; reviewers consistently highlight ease of use, quick setup, and value for small business needs.

### Which Digital Analytics platform has better integrations?

Matomo (formerly Piwik) is favored for integrations, with recent reviewers citing Google Tag Manager support.

- **Matomo (formerly Piwik):** Google Tag Manager integration is mentioned in recent reviews.
- **Clicky:** Recent reviews note limited integration options and a lack of integrations with other marketing and CRM tools.

### How do Matomo (formerly Piwik) and Clicky compare on customer support?

Clicky leads on Quality of Support, with a 1.2-point higher score than Matomo (formerly Piwik).

- **Matomo (formerly Piwik):** Reviewers describe support as helpful but note occasional slow response times and mixed experiences.
- **Clicky:** Reviewers consistently report fast, helpful support and high satisfaction with support interactions.

### Which is easier to implement, Matomo (formerly Piwik) or Clicky?

Clicky is significantly easier to implement, with a 2-point higher Ease of Setup score than Matomo (formerly Piwik).

- **Matomo (formerly Piwik):** Reviewers mention setup complexity, especially for self-hosting, and note that technical knowledge is often required.
- **Clicky:** Reviewers consistently highlight quick, straightforward setup and minimal technical barriers.

### Which product has better Conversions?

Clicky is favored for Conversions, with reviewers citing its real-time conversion tracking and ease of use.

- **Matomo (formerly Piwik):** Reviewers mention comprehensive conversion tracking and advanced analytics, but note a steeper learning curve for setup and reporting.
- **Clicky:** Reviewers highlight real-time conversion insights, intuitive goal tracking, and the ability to connect conversions to specific visitor actions.

Alternatives

**Clicky Alternatives**

 ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")

[
Google Analytics
](/products/google-analytics/reviews)

 ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare")

[
Heap by Contentsquare
](/products/heap-by-contentsquare/reviews)

 ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")

[
Mixpanel
](/products/mixpanel/reviews)

 ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics")

[
Adobe Analytics
](/products/adobe-analytics/reviews)

**Matomo (Formerly Piwik) Alternatives**

 ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")

[
Google Analytics
](/products/google-analytics/reviews)

 ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics")

[
Amplitude
](/products/amplitude-analytics/reviews)

 ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")

[
Mixpanel
](/products/mixpanel/reviews)

 ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics")

[
Adobe Analytics
](/products/adobe-analytics/reviews)

## Clicky vs Matomo (Formerly Piwik)

When assessing the two solutions, reviewers found Clicky easier to use, set up, and administer. Reviewers also preferred doing business with Clicky overall.

- Reviewers felt that Clicky meets the needs of their business better than Matomo (Formerly Piwik).
- When comparing quality of ongoing product support, reviewers felt that Clicky is the preferred option.
- When assessing product direction, Clicky and Matomo (Formerly Piwik) received similar ratings from our reviewers.