# ClickFunnels vs GrowthBook Comparison

| | ClickFunnels | GrowthBook | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 417 | 26 | 
| **Largest Market Segment** | Small-Business (95.3% of reviews) | Small-Business (53.8% of reviews) | 
| **Entry Level Price** | $97.00 Per Month | Free 3 seats | 

---
## Top Pros & Cons

### ClickFunnels

Pros:
- Ease of Use (2 reviews)
- Easy Setup (2 reviews)

Cons:
- Learning Curve (2 reviews)
- Missing Features (2 reviews)

### GrowthBook

Pros:
- Data Analysis (2 reviews)
- A/B Testing (1 reviews)

Cons:
- Feature Flags Issues (1 reviews)
- Learning Curve (1 reviews)

---
## Ratings Comparison
| Rating | ClickFunnels | GrowthBook | 
|---|---|---|
  | **Meets Requirements** | 9.0 (289 reviews) | 8.7 (22 reviews) | 
  | **Ease of Use** | 8.6 (289 reviews) | 8.1 (24 reviews) | 
  | **Ease of Setup** | 8.2 (110 reviews) | 7.4 (16 reviews) | 
  | **Ease of Admin** | 8.6 (93 reviews) | 8.5 (8 reviews) | 
  | **Quality of Support** | 8.6 (273 reviews) | 8.6 (22 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (93 reviews) | 8.6 (7 reviews) | 
  | **Product Direction (% positive)** | 8.2 (286 reviews) | 10.0 (21 reviews) | 

---
## Pricing

### ClickFunnels

#### Entry-Level Pricing

Plan: Launch

Price: $97.00 Per Month

Key Features:
- 1 Brand Workspaces
- 2 Team Members
- Unlimited Funnels

[Browse all 3 editions](https://www.g2.com/products/clickfunnels/pricing)

#### Free Trial

Yes

### GrowthBook

#### Entry-Level Pricing

Plan: GrowthBook Cloud Starter

Price: Free 3 seats

Description: A free version of GrowthBook cloud for up to 3 users.

Key Features:
- Cloud hosted on our servers
- Up to 3 GrowthBook users 
- Unlimited traffic

[Browse all 3 editions](https://www.g2.com/products/growthbook/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **ClickFunnels** | N/A | N/A |
| **GrowthBook** | N/A | N/A |

#### Email Marketing

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | Not enough data | 
| **Manage Email Lists** | Not enough data | Not enough data | 
| **High-Volume Sending** | Not enough data | Not enough data | 
| **Building and Personalizing Emails** | Not enough data | Not enough data | 
| **Sending Outbound Emails** | Not enough data | Not enough data | 
| **Manage Email Deliverability** | Not enough data | Not enough data | 
| **Automated Email Responses** | Not enough data | Not enough data | 
| **Multi-user Account** | Not enough data | Not enough data | 
| **Surveys** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Basic Reporting** | Not enough data | Not enough data | 

#### Generative AI

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Integration

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **E-Commerce Integration** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **ClickFunnels** | N/A | N/A |
| **GrowthBook** | N/A | N/A |

#### Product Analytics

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | Not enough data | 
| **User-Level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User Scoring** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Feature Management

| Product | Score | Reviews |
|---|---|---|
| **ClickFunnels** | N/A | N/A |
| **GrowthBook** | 8.6/10 | 12 |

#### Management

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **Flag Management** | Not enough data | 9.2 (12 reviews) | 
| **Rollout & Rollback Control** | Not enough data | 8.9 (12 reviews) | 
| **Monitoring** | Not enough data | 8.2 (11 reviews) | 

#### Functionality

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **Multi-Environment Control** | Not enough data | 8.5 (11 reviews) | 
| **Feature Testing** | Not enough data | 9.2 (11 reviews) | 
| **Low-Code Interface** | Not enough data | 7.9 (11 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **ClickFunnels** | 8.4/10 | 78 |
| **GrowthBook** | N/A | N/A |

#### Page Customization

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **Drag and Drop** | 9.0 (58 reviews) ✓ Verified | Not enough data | 
| **Templates** | 8.8 (62 reviews) ✓ Verified | Not enough data | 
| **Advanced Customization** | 8.1 (50 reviews) ✓ Verified | Not enough data | 
| **Content Library** | 8.7 (56 reviews) ✓ Verified | Not enough data | 

#### Page Optimization

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **A/B Testing** | 8.6 (45 reviews) | Not enough data | 
| **Mobile Responsive** | 8.9 (48 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 8.1 (44 reviews) ✓ Verified | Not enough data | 
| **SEO** | 8.1 (42 reviews) ✓ Verified | Not enough data | 

#### Integrations

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **E-Commerce Integration** | 8.1 (37 reviews) ✓ Verified | Not enough data | 
| **Email Marketing Integration** | 8.9 (54 reviews) ✓ Verified | Not enough data | 
| **Domain Integration** | 8.9 (58 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **AI Text Generation** | 6.9 (17 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **ClickFunnels** | 8.6/10 | 19 |
| **GrowthBook** | N/A | N/A |

#### Computing

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **WYSIWYG** | 9.0 (13 reviews) | Not enough data | 
| **AI/Machine Learning** | 8.1 (13 reviews) | Not enough data | 
| **Little to No Coding** | 9.3 (18 reviews) | Not enough data | 

#### Experimental Design

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **Multivariate testing capacities** | 9.0 (16 reviews) | Not enough data | 
| **Concurrent Testing** | 8.7 (14 reviews) | Not enough data | 
| **Mobile Testing** | 8.9 (16 reviews) | Not enough data | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **Reporting and Analytics** | 8.7 (17 reviews) | Not enough data | 
| **Heatmaps** | 7.7 (15 reviews) | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **ClickFunnels** | 8.9/10 | 140 |
| **GrowthBook** | N/A | N/A |

#### Customizations

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **Templates** | 9.0 (105 reviews) | Not enough data | 
| **Drag and Drop** | 9.4 (105 reviews) | Not enough data | 
| **HTML Input** | 8.9 (76 reviews) | Not enough data | 
| **Domain Name** | 9.2 (94 reviews) | Not enough data | 

#### Growth

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **SEO** | 8.4 (76 reviews) | Not enough data | 
| **Site Analytics** | 8.9 (76 reviews) | Not enough data | 
| **Marketing Tools** | 9.2 (91 reviews) | Not enough data | 
| **E-Commerce** | 8.8 (81 reviews) | Not enough data | 
| **Hosting** | 9.2 (85 reviews) | Not enough data | 

#### Content

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **Email Integrations** | 9.3 (88 reviews) | Not enough data | 
| **Content Management** | 9.2 (77 reviews) | Not enough data | 
| **Permissions** | 9.2 (75 reviews) | Not enough data | 
| **WordPress Tool** | 7.4 (23 reviews) | Not enough data | 

#### Support

| Feature | ClickFunnels | GrowthBook | 
|---|---|---|
| **Customer Support** | 8.5 (34 reviews) | Not enough data | 

---
## Categories

**Unique to ClickFunnels (4):** [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Website Builder Software](https://www.g2.com/categories/website-builder), [Email Marketing Software](https://www.g2.com/categories/email-marketing)

**Unique to GrowthBook (2):** [Feature Management Software](https://www.g2.com/categories/feature-management), [Product Analytics Software](https://www.g2.com/categories/product-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | ClickFunnels | GrowthBook | 
|---|---|---|
| **Small-Business** | 95.3% | 53.8% | 
| **Mid-Market** | 3.7% | 46.2% | 
| **Enterprise** | 1.0% | 0% | 

### By Industry

#### ClickFunnels

- **Marketing and Advertising:** 24.3%
- **Health, Wellness and Fitness:** 10.2%
- **Professional Training & Coaching:** 10.2%
- **E-Learning:** 6.3%
- **Financial Services:** 4.2%
- **Internet:** 3.7%
- **Management Consulting:** 3.4%
- **Information Technology and Services:** 2.1%
- **Retail:** 2.1%
- **Computer Software:** 1.8%
- **Other:** 31.9%

#### GrowthBook

- **Computer Software:** 20.0%
- **Leisure, Travel & Tourism:** 12.0%
- **Information Technology and Services:** 12.0%
- **Alternative Dispute Resolution:** 4.0%
- **Automotive:** 4.0%
- **Computer Games:** 4.0%
- **Construction:** 4.0%
- **Events Services:** 4.0%
- **Furniture:** 4.0%
- **Higher Education:** 4.0%
- **Other:** 28.0%

---
## Alternatives

### Alternatives to ClickFunnels

- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1127 reviews)
- [Instapage](https://www.g2.com/products/instapage/reviews) — 4.3/5 stars (521 reviews)
- [Leadpages](https://www.g2.com/products/leadpages/reviews) — 4.3/5 stars (231 reviews)
- [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) — 4.3/5 stars (386 reviews)
- [Landingi](https://www.g2.com/products/landingi/reviews) — 4.5/5 stars (387 reviews)
- [Hostinger](https://www.g2.com/products/hostinger/reviews) — 4.4/5 stars (820 reviews)
- [Duda](https://www.g2.com/products/duda/reviews) — 4.7/5 stars (823 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14818 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14702 reviews)

### Alternatives to GrowthBook

- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1052 reviews)
- [Statsig](https://www.g2.com/products/statsig/reviews) — 4.7/5 stars (347 reviews)
- [Unleash](https://www.g2.com/products/unleash/reviews) — 4.7/5 stars (126 reviews)
- [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) — 4.5/5 stars (744 reviews)
- [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (929 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)
- [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) — 4.4/5 stars (409 reviews)
- [CloudBees](https://www.g2.com/products/cloudbees/reviews) — 4.4/5 stars (621 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)

---
## Top Discussions

### ClickFunnels

- Title: [Will you ever have an email system integrated into clickfunnels?](https://www.g2.com/discussions/26739-will-you-ever-have-an-email-system-integrated-into-clickfunnels) — 4 comments, 1 upvote
  > **Top comment:** "They do have an email system it's called actionetics. However, you can integrate aweber , mailchimp, sendgrid and convertkit."
- Title: [How do I use ClickFunnels for free?](https://www.g2.com/discussions/how-do-i-use-clickfunnels-for-free) — 1 comment
  > **Top comment:** "Just take the free trail to use it and then if you do like it then you can upgrade your plan after 14 days."
- Title: [Are ClickFunnels worth it?](https://www.g2.com/discussions/are-clickfunnels-worth-it) — 1 comment
  > **Top comment:** "ClickFunnels is generally worth it if you invest in the educational resources also available and really learn or already understand how to build a business. "
- Title: [What do you get with ClickFunnels?](https://www.g2.com/discussions/what-do-you-get-with-clickfunnels) — 1 comment
  > **Top comment:** "You get a full set up of funnels tools so you can lead a customer down a path toward purchase."
- Title: [I have tried many programs, this is day 1, is it true that these funnels turn around most products in converters, or is more of the due diligence of researching the higher searched products that lead the way?](https://www.g2.com/discussions/i-have-tried-many-programs-this-is-day-1-is-it-true-that-these-funnels-turn-around-most-products-in-converters-or-is-more-of-the-due-diligence-of-researching-the-higher-searched-products-that-lead-the-way) — 1 comment, 1 upvote
  > **Top comment:** "The funnel platform, the product, and the offer are separate from each other.

The success of a funnel depends on how well the offer you are making aligns..."

### GrowthBook

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/clickfunnels-vs-growthbook)