# Click vs Klaviyo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Klaviyo excels in **user experience** , with many users praising its intuitive interface that allows for easy management of multiple brands and the creation of personalized segments and email templates. In contrast, while Click is noted for its user-friendliness, it doesn't quite match the level of customization and automation that Klaviyo offers.
- **Users say** that Klaviyo's **segmentation and automation capabilities** are particularly powerful, enabling highly personalized email and SMS campaigns based on real customer behavior. Click, while functional, lacks the same depth in these features, which may limit its effectiveness for businesses looking to leverage advanced marketing strategies.
- **Reviewers mention** that Click has a **quick implementation process** , with users appreciating its seamless integration with platforms like Microsoft Dynamics 365. However, Klaviyo's setup is also praised for being straightforward, making it easy for new users to get started without extensive training.
- **According to verified reviews** , Klaviyo's **support quality** is consistently rated higher, with users highlighting responsive customer service and helpful resources. Click's support is adequate but does not receive the same level of acclaim, which could be a consideration for businesses that prioritize ongoing assistance.
- **G2 reviewers report** that Klaviyo's **analytics and reporting features** are robust, allowing users to easily track campaign performance and gain insights into customer behavior. Click, while offering basic reporting, does not provide the same level of detail, which may hinder data-driven decision-making for users.
- **Users say** that Click's **collaborative culture** and focus on impactful solutions are commendable, fostering a positive user experience. However, Klaviyo's comprehensive feature set and strong market presence make it a more appealing choice for businesses looking for a well-rounded marketing automation tool.



| | Click | Klaviyo | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 309 | 1,350 | 
| **Largest Market Segment** | Mid-Market (47.8% of reviews) | Small-Business (82.2% of reviews) | 
| **Entry Level Price** | $635.00 | No pricing available | 

---
## Top Pros & Cons

### Click

Pros:
- Ease of Use (7 reviews)
- Features (4 reviews)

Cons:
- Email Spam (2 reviews)
- Poor Notifications (2 reviews)

### Klaviyo

Pros:
- Ease of Use (160 reviews)
- Email Marketing (123 reviews)

Cons:
- Expensive (69 reviews)
- Missing Features (56 reviews)

---
## Ratings Comparison
| Rating | Click | Klaviyo | 
|---|---|---|
  | **Meets Requirements** | 8.1 (242 reviews) | 9.0 (985 reviews) | 
  | **Ease of Use** | 7.6 (245 reviews) | 8.6 (994 reviews) | 
  | **Ease of Setup** | 7.7 (149 reviews) | 8.5 (642 reviews) | 
  | **Ease of Admin** | 7.8 (129 reviews) | 8.9 (522 reviews) | 
  | **Quality of Support** | 8.0 (240 reviews) | 8.4 (937 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (130 reviews) | 8.9 (526 reviews) | 
  | **Product Direction (% positive)** | 8.0 (234 reviews) | 8.9 (933 reviews) | 

---
## Pricing

### Click

#### Entry-Level Pricing

Plan: Base

Price: $635.00

Key Features:
- Unlimited Users
- Unlimited Contacts
- Email Volume - starting at 50,000 per year included

[Browse all 3 editions](https://www.g2.com/products/clickdimensions-click/pricing)

#### Free Trial

No

### Klaviyo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Click** | 7.5/10 | 182 |
| **Klaviyo** | 8.2/10 | 676 |

#### Email Marketing

| Feature | Click | Klaviyo | 
|---|---|---|
| **Building and Personalizing Emails** | 8.2 (158 reviews) ✓ Verified | 9.0 (569 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.5 (157 reviews) ✓ Verified | 9.3 (558 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.2 (152 reviews) ✓ Verified | 8.9 (504 reviews) ✓ Verified | 
| **Automated Email Responses** | 7.9 (137 reviews) ✓ Verified | 9.0 (495 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Click | Klaviyo | 
|---|---|---|
| **Landing Pages and Forms** | 7.3 (134 reviews) ✓ Verified | 7.9 (382 reviews) ✓ Verified | 
| **Dynamic Content** | 7.2 (126 reviews) ✓ Verified | 8.3 (406 reviews) ✓ Verified | 
| **A/B Testing** | 7.5 (121 reviews) ✓ Verified | 8.7 (439 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.3 (124 reviews) ✓ Verified | 8.7 (454 reviews) | 
| **Search Tracking and Optimization** | 7.4 (112 reviews) ✓ Verified | 8.2 (253 reviews) | 

#### Lead Management

| Feature | Click | Klaviyo | 
|---|---|---|
| **Marketing Lead Database** | 7.7 (122 reviews) ✓ Verified | 8.5 (356 reviews) | 
| **Data Quality Management** | 7.4 (117 reviews) ✓ Verified | 8.4 (273 reviews) | 
| **Segmentation** | 7.8 (126 reviews) ✓ Verified | 9.0 (522 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.3 (117 reviews) ✓ Verified | 7.8 (221 reviews) | 
| **Lead Nurturing** | 8.0 (112 reviews) ✓ Verified | 8.5 (359 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.2 (113 reviews) ✓ Verified | 8.5 (401 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.5 (108 reviews) ✓ Verified | 8.4 (333 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.3 (127 reviews) ✓ Verified | 8.2 (288 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Click | Klaviyo | 
|---|---|---|
| **Program Management** | 7.5 (106 reviews) ✓ Verified | 8.7 (348 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.6 (114 reviews) ✓ Verified | 8.0 (199 reviews) | 
| **Calendaring** | 7.0 (80 reviews) ✓ Verified | 8.1 (288 reviews) ✓ Verified | 
| **Budgeting** | 6.9 (66 reviews) | 7.6 (198 reviews) | 

#### Social

| Feature | Click | Klaviyo | 
|---|---|---|
| **Social Listening** | 7.0 (69 reviews) ✓ Verified | Feature Not Available | 
| **Social Sharing** | 7.0 (78 reviews) ✓ Verified | 7.8 (196 reviews) | 
| **Social Campaigns** | 6.9 (69 reviews) ✓ Verified | 7.8 (189 reviews) | 
| **Social Media Engagement** | 7.1 (72 reviews) ✓ Verified | 7.5 (184 reviews) | 
| **Social Media Advertising** | 6.7 (64 reviews) ✓ Verified | 7.8 (258 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Click | Klaviyo | 
|---|---|---|
| **Basic Reporting** | 7.8 (140 reviews) ✓ Verified | 8.5 (496 reviews) ✓ Verified | 
| **Web Analytics** | 7.6 (116 reviews) ✓ Verified | 8.3 (416 reviews) ✓ Verified | 
| **ROI Analytics** | 7.0 (90 reviews) ✓ Verified | 8.4 (429 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.7 (87 reviews) ✓ Verified | 8.4 (443 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.8 (85 reviews) | 7.6 (200 reviews) | 

#### Platform

| Feature | Click | Klaviyo | 
|---|---|---|
| **Customization ** | 7.7 (102 reviews) ✓ Verified | 8.5 (337 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (102 reviews) ✓ Verified | 8.7 (328 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (105 reviews) ✓ Verified | 8.9 (318 reviews) ✓ Verified | 
| **Internationalization** | 7.6 (74 reviews) ✓ Verified | 8.3 (208 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.6 (90 reviews) ✓ Verified | 7.8 (194 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.7 (109 reviews) ✓ Verified | 8.9 (325 reviews) ✓ Verified | 
| **Output Document Generation** | 7.5 (77 reviews) ✓ Verified | 8.0 (161 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Click | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (27 reviews) | 
| **Multi-step Planning** | Not enough data | 7.0 (25 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (26 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (23 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (26 reviews) | 
| **Decision Making** | Not enough data | 7.3 (25 reviews) | 

#### Integration

| Feature | Click | Klaviyo | 
|---|---|---|
| **Data Import & Export Tools** | 7.6 (99 reviews) ✓ Verified | 8.5 (324 reviews) ✓ Verified | 
| **Integration APIs** | 7.8 (86 reviews) ✓ Verified | 8.6 (324 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.2 (77 reviews) ✓ Verified | 8.5 (272 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Click** | 7.4/10 | 42 |
| **Klaviyo** | N/A | N/A |

#### Administration

| Feature | Click | Klaviyo | 
|---|---|---|
| **Template Creation** | 7.9 (38 reviews) | Not enough data | 
| **Preset Template Availability** | 6.9 (36 reviews) | Not enough data | 
| **Custom Unsubscribe** | 7.0 (35 reviews) | Not enough data | 
| **Email Segmentation** | 7.6 (35 reviews) | Not enough data | 
| **Detailed Server Logs** | 7.4 (29 reviews) | Not enough data | 
| **Notifications** | 7.4 (28 reviews) | Not enough data | 

#### Integrations

| Feature | Click | Klaviyo | 
|---|---|---|
| **Webhooks** | 7.2 (24 reviews) | Not enough data | 
| **Event Tracking API** | 7.0 (25 reviews) | Not enough data | 
| **Mail Send API** | 7.3 (22 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.5 (29 reviews) | Not enough data | 

#### Platform

| Feature | Click | Klaviyo | 
|---|---|---|
| **Custom Tracking Domain** | 7.4 (27 reviews) | Not enough data | 
| **Multiple Domains** | 7.5 (27 reviews) | Not enough data | 
| **Dedicated IP** | 7.2 (24 reviews) | Not enough data | 
| **Documentation** | 7.4 (29 reviews) | Not enough data | 
| **Sender Reputation Management** | 7.3 (25 reviews) | Not enough data | 
| **Tracking & Reporting** | 8.0 (36 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.5 (31 reviews) | Not enough data | 
| **Performance and Reliability** | 8.2 (33 reviews) | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Klaviyo** | 7.0/10 | 17 |

#### Messenger

| Feature | Click | Klaviyo | 
|---|---|---|
| **Sequencing** | Not enough data | 7.6 (14 reviews) | 
| **AI** | Not enough data | 6.4 (14 reviews) | 
| **Live Chat** | Not enough data | 6.5 (14 reviews) | 
| **Customization Interface** | Not enough data | 6.3 (13 reviews) | 

#### Channels

| Feature | Click | Klaviyo | 
|---|---|---|
| **Social Media** | Not enough data | 6.4 (13 reviews) | 
| **Website** | Not enough data | 7.4 (14 reviews) | 
| **Text Message (SMS)** | Not enough data | 6.5 (14 reviews) | 
| **Voice Assistants** | Not enough data | 6.3 (13 reviews) | 
| **Other** | Not enough data | 6.9 (13 reviews) | 

#### Customers

| Feature | Click | Klaviyo | 
|---|---|---|
| **Targeting** | Not enough data | 8.3 (14 reviews) | 
| **Profiles** | Not enough data | 7.7 (14 reviews) | 
| **Analytics** | Not enough data | 7.3 (13 reviews) | 
| **Lead Gathering** | Not enough data | 6.9 (13 reviews) | 
| **Sales Conversion** | Not enough data | 6.9 (14 reviews) | 

#### Agentic AI - Conversational Marketing

| Feature | Click | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Lead Generation

| Feature | Click | Klaviyo | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Klaviyo** | 8.3/10 | 40 |

#### Diagnosis

| Feature | Click | Klaviyo | 
|---|---|---|
| **IP Address ** | Not enough data | 8.2 (29 reviews) | 
| **Domains** | Not enough data | 8.6 (30 reviews) | 
| **Content ** | Not enough data | 8.4 (33 reviews) | 
| **Policy Compliance** | Not enough data | 8.5 (31 reviews) | 

#### Tracking

| Feature | Click | Klaviyo | 
|---|---|---|
| **Processing Time** | Not enough data | 8.3 (28 reviews) | 
| **Placement ** | Not enough data | 7.9 (28 reviews) | 
| **Open Rate** | Not enough data | 9.0 (35 reviews) | 
| **Time to Open** | Not enough data | 8.7 (31 reviews) | 
| **Alerts** | Not enough data | 8.6 (28 reviews) | 

#### Reporting

| Feature | Click | Klaviyo | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.1 (33 reviews) | 
| **Domain Reputation** | Not enough data | 8.7 (29 reviews) | 
| **Brand Reputation** | Not enough data | 8.7 (29 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 8.4 (27 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Click | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 
| **Decision Making** | Not enough data | 8.0 (14 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Klaviyo** | 8.1/10 | 501 |

#### Templates

| Feature | Click | Klaviyo | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.6 (427 reviews) ✓ Verified | 
| **Stock Images** | Not enough data | Feature Not Available | 
| **Proofing** | Not enough data | 8.4 (348 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.8 (259 reviews) | 

#### Edit

| Feature | Click | Klaviyo | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.4 (359 reviews) ✓ Verified | 
| **Build** | Not enough data | 8.8 (422 reviews) ✓ Verified | 
| **HTML** | Not enough data | 8.3 (334 reviews) ✓ Verified | 

#### Logistics

| Feature | Click | Klaviyo | 
|---|---|---|
| **Analytics** | Not enough data | 8.7 (428 reviews) ✓ Verified | 
| **Issues** | Not enough data | 7.9 (340 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.8 (402 reviews) ✓ Verified | 
| **Shareable Link** | Not enough data | 8.4 (198 reviews) | 

#### Generative AI

| Feature | Click | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (66 reviews) | 
| **AI Text Summarization** | Not enough data | 7.4 (52 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Click | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (19 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (19 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Klaviyo** | 8.0/10 | 172 |

#### Text Messaging

| Feature | Click | Klaviyo | 
|---|---|---|
| **Bulk SMS** | Not enough data | 8.6 (151 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.1 (101 reviews) | 
| **Text Scheduler** | Not enough data | 8.8 (133 reviews) ✓ Verified | 
| **Automatic Replies** | Not enough data | 8.3 (115 reviews) ✓ Verified | 
| **Automatic URL Shortening** | Not enough data | 8.7 (126 reviews) ✓ Verified | 
| **MMS Marketing** | Not enough data | 8.5 (107 reviews) | 
| **Personalization** | Not enough data | 8.9 (135 reviews) ✓ Verified | 
| **Transactional SMS** | Not enough data | 8.7 (55 reviews) | 

#### SMS Platform

| Feature | Click | Klaviyo | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (135 reviews) ✓ Verified | 
| **Automation** | Not enough data | 8.9 (135 reviews) ✓ Verified | 
| **White Label** | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | 8.3 (63 reviews) | 
| **API Integration** | Not enough data | 8.8 (111 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | Click | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (10 reviews) | 
| **Decision Making** | Not enough data | 7.0 (10 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Klaviyo** | 8.4/10 | 131 |

#### Data Sourcing

| Feature | Click | Klaviyo | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.4 (76 reviews) | 
| **Expandability** | Not enough data | 8.3 (68 reviews) | 
| **Content Marketing** | Not enough data | 8.5 (96 reviews) | 
| **Multiple Devices** | Not enough data | 8.5 (91 reviews) | 

#### Intelligence

| Feature | Click | Klaviyo | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.6 (105 reviews) | 
| **Predictive Modeling** | Not enough data | 8.1 (73 reviews) | 
| **Recommendation Engine** | Not enough data | 8.0 (68 reviews) | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Klaviyo** | 8.5/10 | 31 |

#### Design and Customization

| Feature | Click | Klaviyo | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 9.0 (24 reviews) | 
| **Pop-Up Types** | Not enough data | 8.9 (25 reviews) | 
| **No-Code Customization** | Not enough data | 9.1 (24 reviews) | 
| **Mobile Optimized** | Not enough data | 8.9 (22 reviews) | 

#### Campaigns

| Feature | Click | Klaviyo | 
|---|---|---|
| **Targeting** | Not enough data | 8.8 (24 reviews) | 
| **Triggered Campaigns** | Not enough data | 8.9 (22 reviews) | 
| **A/B Testing** | Not enough data | 8.8 (24 reviews) | 
| **Analytics** | Not enough data | 8.8 (25 reviews) | 

#### Integrations

| Feature | Click | Klaviyo | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 9.1 (23 reviews) | 
| **WCM Integrations** | Not enough data | 8.1 (19 reviews) | 
| **E-Commerce Integrations** | Not enough data | 9.1 (25 reviews) | 
| **Social Media Integrations** | Not enough data | 8.5 (20 reviews) | 

#### Generative AI

| Feature | Click | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (20 reviews) | 

#### Agentic AI - Vulnerability Scanner

| Feature | Click | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 7.5 (10 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Click** | 8.5/10 | 29 |
| **Klaviyo** | N/A | N/A |

#### Content & Collaboration

| Feature | Click | Klaviyo | 
|---|---|---|
| **Content Calendar** | 8.8 (24 reviews) | Not enough data | 
| **Content Library** | 8.5 (25 reviews) | Not enough data | 
| **Shared Inbox** | 8.5 (21 reviews) | Not enough data | 
| **Approval Workflows** | 8.0 (23 reviews) | Not enough data | 
| **Users and Permissions** | 8.7 (25 reviews) | Not enough data | 
| **Content Creation** | 8.7 (25 reviews) | Not enough data | 

#### Social Management

| Feature | Click | Klaviyo | 
|---|---|---|
| **Social Analytics** | 8.3 (24 reviews) | Not enough data | 
| **Social Publishing** | 8.8 (27 reviews) | Not enough data | 
| **Campaign Optimization** | 8.5 (25 reviews) | Not enough data | 
| **Social Engagement** | 8.3 (24 reviews) | Not enough data | 
| **Social Ads** | 8.2 (19 reviews) | Not enough data | 
| **Campaign Planning** | 8.4 (24 reviews) | Not enough data | 
| **Hashtag Capabilites** | 8.6 (7 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Click | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Klaviyo** | 7.9/10 | 21 |

#### Platform Basics

| Feature | Click | Klaviyo | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 9.0 (17 reviews) | 
| **Journey Optimization** | Not enough data | 9.0 (16 reviews) | 

#### Platform Data

| Feature | Click | Klaviyo | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.5 (16 reviews) | 
| **Trends Reporting** | Not enough data | 8.3 (15 reviews) | 
| **Dashboards** | Not enough data | 8.8 (15 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.2 (15 reviews) | 

#### Platform Additional Functionality

| Feature | Click | Klaviyo | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.4 (16 reviews) | 
| **Integrations** | Not enough data | 9.2 (14 reviews) | 
| **Automated Alerts** | Not enough data | 8.3 (14 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Click | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 6.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (6 reviews) | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Klaviyo** | 8.6/10 | 10 |

#### Collection

| Feature | Click | Klaviyo | 
|---|---|---|
| **Authentification** | Not enough data | 7.4 (7 reviews) | 
| **Review Forms** | Not enough data | 8.8 (7 reviews) | 
| **Personalization** | Not enough data | 8.6 (6 reviews) | 
| **Engagement** | Not enough data | 8.6 (6 reviews) | 
| **Community Q&A** | Not enough data | 7.2 (6 reviews) | 

#### Agentic AI - Review Management

| Feature | Click | Klaviyo | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Moderation

| Feature | Click | Klaviyo | 
|---|---|---|
| **Reviewer Validation** | Not enough data | 9.5 (7 reviews) | 
| **Response Types** | Not enough data | 9.0 (5 reviews) | 
| **Legal Agreements** | Not enough data | 9.3 (5 reviews) | 

#### Use Cases

| Feature | Click | Klaviyo | 
|---|---|---|
| **E-commerce** | Not enough data | 9.8 (9 reviews) | 
| **Retail** | Not enough data | 8.9 (6 reviews) | 
| **Customer Service** | Not enough data | 9.7 (5 reviews) | 

#### Administration

| Feature | Click | Klaviyo | 
|---|---|---|
| **Incentives** | Not enough data | 9.3 (7 reviews) | 
| **Syndication** | Not enough data | 8.6 (6 reviews) | 
| **Insights** | Not enough data | 8.0 (5 reviews) | 
| **Content** | Not enough data | 8.0 (5 reviews) | 
| **Sampling** | Not enough data | 8.0 (5 reviews) | 

#### Display Options

| Feature | Click | Klaviyo | 
|---|---|---|
| **Badges** | Not enough data | 8.6 (6 reviews) | 
| **Widgets** | Not enough data | 8.3 (7 reviews) | 
| **Integration & APIs** | Not enough data | 8.3 (6 reviews) | 
| **Marketing** | Not enough data | 8.1 (6 reviews) | 

#### Generative AI

| Feature | Click | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.8 (6 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Click** | 7.9/10 | 42 |
| **Klaviyo** | N/A | N/A |

#### Survey Management

| Feature | Click | Klaviyo | 
|---|---|---|
| **Survey Builder** | 8.3 (39 reviews) | Not enough data | 
| **Question Types** | 8.0 (38 reviews) | Not enough data | 
| **Templates** | 7.8 (39 reviews) | Not enough data | 
| **Survey Distribution** | 8.2 (38 reviews) | Not enough data | 

#### Survey Customization

| Feature | Click | Klaviyo | 
|---|---|---|
| **Branching/Skip Logic** | 7.8 (34 reviews) | Not enough data | 
| **Branding** | 7.6 (36 reviews) | Not enough data | 
| **Multimedia Support** | 7.5 (35 reviews) | Not enough data | 
| **Multilingual Surveys** | 6.9 (31 reviews) | Not enough data | 

#### Survey Insights

| Feature | Click | Klaviyo | 
|---|---|---|
| **Reporting & Analytics** | 8.2 (36 reviews) | Not enough data | 
| **BI Tools Integration** | 8.0 (32 reviews) | Not enough data | 
| **Data Exporting** | 8.2 (38 reviews) | Not enough data | 
| **Permissions** | 7.8 (37 reviews) | Not enough data | 

#### Agentic AI - Survey

| Feature | Click | Klaviyo | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Klaviyo** | 7.4/10 | 6 |

#### Customization

| Feature | Click | Klaviyo | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | 8.6 (6 reviews) | 
| **Multi-page Forms** | Not enough data | 7.0 (5 reviews) | 
| **Design** | Not enough data | 6.7 (5 reviews) | 

#### Additional Functionality

| Feature | Click | Klaviyo | 
|---|---|---|
| **Embedded Forms** | Not enough data | 7.0 (5 reviews) | 
| **Offline Capability** | Not enough data | 7.7 (5 reviews) | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Click | Klaviyo | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Click | Klaviyo | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Click | Klaviyo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Klaviyo** | 6.9/10 | 17 |

#### Agentic AI - Personalization

| Feature | Click | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (14 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (14 reviews) | 
| **Decision Making** | Not enough data | 7.4 (16 reviews) | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Click | Klaviyo | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Click | Klaviyo | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Click | Klaviyo | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Click | Klaviyo | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Click | Klaviyo | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Click | Klaviyo | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Click | Klaviyo | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Click | Klaviyo | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Click | Klaviyo | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Click** | 8.0/10 | 66 |
| **Klaviyo** | 7.8/10 | 27 |

#### Marketing Operations

| Feature | Click | Klaviyo | 
|---|---|---|
| **ROI Tracking** | 7.8 (41 reviews) | 8.5 (19 reviews) | 
| **Data Collection** | 8.1 (55 reviews) | 8.4 (18 reviews) | 
| **Customer Insights** | 8.3 (44 reviews) | 8.8 (20 reviews) | 
| **Multi-User Access** | 8.4 (46 reviews) | 8.8 (17 reviews) | 
| **Spend Management** | 7.6 (39 reviews) | 7.3 (16 reviews) | 
| **White Label** | 7.6 (37 reviews) | 7.6 (15 reviews) | 

#### Campaign Activity

| Feature | Click | Klaviyo | 
|---|---|---|
| **Campaign Insights** | 8.3 (52 reviews) | 8.1 (18 reviews) | 
| **Reports and Dashboards** | 8.4 (54 reviews) | 8.5 (23 reviews) | 
| **Campaign Stickiness** | 7.6 (45 reviews) | 8.1 (17 reviews) | 
| **Multichannel Tracking** | 7.9 (46 reviews) | 7.5 (17 reviews) | 
| **Brand Optimization** | 7.7 (45 reviews) | 8.1 (17 reviews) | 
| **Predictive Analytics** | 7.8 (43 reviews) | 8.1 (16 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Click | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (8 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Click | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Click (4):** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Survey Software](https://www.g2.com/categories/survey), [Transactional Email Software](https://www.g2.com/categories/transactional-email)

**Unique to Klaviyo (13):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Review Management Software](https://www.g2.com/categories/review-management-software), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)


---
## Reviewer Demographics

### By Company Size

| Segment | Click | Klaviyo | 
|---|---|---|
| **Small-Business** | 37.7% | 82.2% | 
| **Mid-Market** | 47.8% | 16.1% | 
| **Enterprise** | 14.5% | 1.7% | 

### By Industry

#### Click

- **Information Technology and Services:** 15.2%
- **Computer Software:** 12.1%
- **Marketing and Advertising:** 7.3%
- **Non-Profit Organization Management:** 3.8%
- **Financial Services:** 3.8%
- **Insurance:** 3.5%
- **Higher Education:** 2.8%
- **Construction:** 2.8%
- **Hospital & Health Care:** 2.4%
- **Accounting:** 2.4%
- **Other:** 43.9%

#### Klaviyo

- **Retail:** 19.4%
- **Marketing and Advertising:** 12.7%
- **Apparel & Fashion:** 12.5%
- **Consumer Goods:** 11.5%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 4.7%
- **Cosmetics:** 2.8%
- **Luxury Goods & Jewelry:** 2.2%
- **Sporting Goods:** 1.6%
- **Consumer Electronics:** 1.5%
- **Other:** 23.9%

---
## Alternatives

### Alternatives to Click

- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14741 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1200 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3133 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12962 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5420 reviews)

### Alternatives to Klaviyo

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1200 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14741 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews)

---
## Top Discussions

### Click

- Title: [What is ClickDimensions used for?](https://www.g2.com/discussions/what-is-clickdimensions-used-for) — 2 comments, 1 upvote
  > **Top comment:** "ClickDimensions is a marketing automation platform designed specifically for Microsoft Dynamics 365. It offers a range of tools to help businesses manage..."

### Klaviyo

- Title: [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) — 3 comments
  > **Top comment:** "You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated."
- Title: [how can i know the language for my clients](https://www.g2.com/discussions/13491-how-can-i-know-the-language-for-my-clients) — 3 comments, 1 upvote
  > **Top comment:** "You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick..."
- Title: [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) — 2 comments
  > **Top comment:** "It is a tool for email  marketing."
- Title: [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) — 2 comments
  > **Top comment:** "Yes"
- Title: [Are their pre-built flows available?](https://www.g2.com/discussions/13499-are-their-pre-built-flows-available) — 2 comments, 1 upvote
  > **Top comment:** "You can set up any combination of new flows and even run split tests on  those in a flow. They also have video tutorials to do this."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/clickdimensions-click-vs-klaviyo)