# Click, Dynamics 365 Marketing vs Dotdigital Comparison

| | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 309 | 167 | 1,206 | 
| **Largest Market Segment** | Mid-Market (47.8% of reviews) | Mid-Market (44.0% of reviews) | Mid-Market (46.1% of reviews) | 
| **Entry Level Price** | $635.00 | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Click

Pros:
- Ease of Use (7 reviews)
- Features (4 reviews)

Cons:
- Email Spam (2 reviews)
- Poor Notifications (2 reviews)

### Dynamics 365 Marketing

Pros:
- Ease of Use (11 reviews)
- Automation (9 reviews)

Cons:
- Learning Curve (8 reviews)
- Slow Performance (8 reviews)

### Dotdigital

Pros:
- Ease of Use (274 reviews)
- Customer Support (225 reviews)

Cons:
- Missing Features (90 reviews)
- Learning Curve (62 reviews)

---
## Ratings Comparison
| Rating | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
  | **Meets Requirements** | 8.1 (242 reviews) | 8.2 (118 reviews) | 8.6 (999 reviews) | 
  | **Ease of Use** | 7.6 (245 reviews) | 8.0 (118 reviews) | 8.7 (1014 reviews) | 
  | **Ease of Setup** | 7.7 (149 reviews) | 7.9 (57 reviews) | 8.1 (544 reviews) | 
  | **Ease of Admin** | 7.8 (129 reviews) | 8.5 (40 reviews) | 8.4 (389 reviews) | 
  | **Quality of Support** | 8.0 (240 reviews) | 8.1 (114 reviews) | 8.9 (979 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (130 reviews) | 8.7 (36 reviews) | 8.6 (388 reviews) | 
  | **Product Direction (% positive)** | 8.0 (234 reviews) | 8.5 (104 reviews) | 8.8 (986 reviews) | 

---
## Pricing

### Click

#### Entry-Level Pricing

Plan: Base

Price: $635.00

Key Features:
- Unlimited Users
- Unlimited Contacts
- Email Volume - starting at 50,000 per year included

[Browse all 3 editions](https://www.g2.com/products/clickdimensions-click/pricing)

#### Free Trial

No

### Dynamics 365 Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Dotdigital

#### Entry-Level Pricing

Plan: Email & SMS 

Price: Contact Us

Description: For marketing teams with a need for basic multi-channel marketing automation.

Key Features:
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS

[Browse all 3 editions](https://www.g2.com/products/dotdigital/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Dynamics 365 Marketing** | N/A | N/A |
| **Dotdigital** | 8.1/10 | 162 |

#### Email Marketing

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Email and Mobile Preview** | Not enough data | Not enough data | 8.7 (136 reviews) | 
| **Manage Email Lists** | Not enough data | Not enough data | 8.4 (141 reviews) | 
| **High-Volume Sending** | Not enough data | Not enough data | 9.1 (129 reviews) | 
| **Building and Personalizing Emails** | Not enough data | Not enough data | 8.8 (147 reviews) | 
| **Sending Outbound Emails** | Not enough data | Not enough data | 9.1 (131 reviews) | 
| **Manage Email Deliverability** | Not enough data | Not enough data | 8.6 (127 reviews) | 
| **Automated Email Responses** | Not enough data | Not enough data | 8.3 (111 reviews) | 
| **Multi-user Account** | Not enough data | Not enough data | 9.1 (53 reviews) | 
| **Surveys** | Not enough data | Not enough data | 8.4 (51 reviews) | 

#### Reporting & Analytics

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 8.3 (109 reviews) ✓ Verified | 
| **Basic Reporting** | Not enough data | Not enough data | 8.6 (132 reviews) | 

#### Generative AI

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.1 (28 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.0 (26 reviews) | 

#### Agentic AI - Email Marketing

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (25 reviews) | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.9 (25 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.9 (25 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.2 (24 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.1 (24 reviews) | 

#### Integration

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 8.5 (91 reviews) | 
| **Integration APIs** | Not enough data | Not enough data | 7.7 (74 reviews) | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 7.5 (69 reviews) | 
| **CRM Integration** | Not enough data | Not enough data | 7.8 (51 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 7.1 (46 reviews) | 
| **E-Commerce Integration** | Not enough data | Not enough data | 7.5 (47 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Click** | 7.5/10 | 182 |
| **Dynamics 365 Marketing** | 7.8/10 | 72 |
| **Dotdigital** | 7.9/10 | 661 |

#### Email Marketing

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Building and Personalizing Emails** | 8.2 (158 reviews) ✓ Verified | 8.4 (60 reviews) | 8.9 (580 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.5 (157 reviews) ✓ Verified | 8.1 (57 reviews) | 9.1 (558 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.2 (152 reviews) ✓ Verified | 8.2 (56 reviews) | 8.8 (539 reviews) ✓ Verified | 
| **Automated Email Responses** | 7.9 (137 reviews) ✓ Verified | 8.1 (53 reviews) | 8.6 (518 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Landing Pages and Forms** | 7.3 (134 reviews) ✓ Verified | 8.3 (56 reviews) | 8.0 (454 reviews) ✓ Verified | 
| **Dynamic Content** | 7.2 (126 reviews) ✓ Verified | 8.4 (51 reviews) | 8.3 (495 reviews) ✓ Verified | 
| **A/B Testing** | 7.5 (121 reviews) ✓ Verified | 7.8 (52 reviews) | 8.3 (481 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.3 (124 reviews) ✓ Verified | 7.6 (50 reviews) | 8.3 (498 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.4 (112 reviews) ✓ Verified | 8.0 (51 reviews) | 7.8 (403 reviews) | 

#### Lead Management

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Marketing Lead Database** | 7.7 (122 reviews) ✓ Verified | 8.0 (54 reviews) | 8.0 (380 reviews) ✓ Verified | 
| **Data Quality Management** | 7.4 (117 reviews) ✓ Verified | 8.1 (53 reviews) | 8.1 (412 reviews) ✓ Verified | 
| **Segmentation** | 7.8 (126 reviews) ✓ Verified | 8.1 (57 reviews) | 8.7 (511 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.3 (117 reviews) ✓ Verified | 7.7 (53 reviews) | 7.8 (349 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.0 (112 reviews) ✓ Verified | 7.4 (51 reviews) | 8.0 (362 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.2 (113 reviews) ✓ Verified | 7.5 (50 reviews) | 8.0 (385 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.5 (108 reviews) ✓ Verified | 7.6 (52 reviews) | 7.8 (351 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.3 (127 reviews) ✓ Verified | 8.2 (56 reviews) | 7.8 (372 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Program Management** | 7.5 (106 reviews) ✓ Verified | 7.8 (53 reviews) | 8.3 (443 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.6 (114 reviews) ✓ Verified | 7.8 (52 reviews) | 8.0 (359 reviews) ✓ Verified | 
| **Calendaring** | 7.0 (80 reviews) ✓ Verified | 8.2 (51 reviews) | 7.6 (325 reviews) ✓ Verified | 
| **Budgeting** | 6.9 (66 reviews) | 7.8 (49 reviews) | 7.4 (317 reviews) | 

#### Social

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Social Listening** | 7.0 (69 reviews) ✓ Verified | 7.4 (50 reviews) | 7.0 (302 reviews) | 
| **Social Sharing** | 7.0 (78 reviews) ✓ Verified | 7.5 (49 reviews) | 7.4 (321 reviews) ✓ Verified | 
| **Social Campaigns** | 6.9 (69 reviews) ✓ Verified | 7.7 (51 reviews) | 7.1 (314 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.1 (72 reviews) ✓ Verified | 7.5 (51 reviews) | 7.2 (304 reviews) ✓ Verified | 
| **Social Media Advertising** | 6.7 (64 reviews) ✓ Verified | 7.5 (50 reviews) | 7.1 (293 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Basic Reporting** | 7.8 (140 reviews) ✓ Verified | 8.3 (53 reviews) | 8.4 (515 reviews) ✓ Verified | 
| **Web Analytics** | 7.6 (116 reviews) ✓ Verified | 7.7 (49 reviews) | 8.1 (412 reviews) ✓ Verified | 
| **ROI Analytics** | 7.0 (90 reviews) ✓ Verified | 7.8 (51 reviews) | 7.8 (382 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.7 (87 reviews) ✓ Verified | 7.6 (51 reviews) | 7.7 (362 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.8 (85 reviews) | 7.1 (48 reviews) | 7.4 (329 reviews) | 

#### Platform

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Customization ** | 7.7 (102 reviews) ✓ Verified | 7.9 (37 reviews) | 8.1 (363 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (102 reviews) ✓ Verified | 8.1 (35 reviews) | 8.2 (323 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (105 reviews) ✓ Verified | 8.1 (36 reviews) | 8.7 (371 reviews) ✓ Verified | 
| **Internationalization** | 7.6 (74 reviews) ✓ Verified | 8.2 (35 reviews) | 7.6 (280 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.6 (90 reviews) ✓ Verified | 8.1 (36 reviews) | 7.6 (306 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.7 (109 reviews) ✓ Verified | 7.9 (39 reviews) | 8.8 (360 reviews) ✓ Verified | 
| **Output Document Generation** | 7.5 (77 reviews) ✓ Verified | 7.6 (36 reviews) | 7.8 (286 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.7 (26 reviews) | 
| **Multi-step Planning** | Not enough data | 8.7 (5 reviews) | 7.9 (25 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (5 reviews) | 7.5 (24 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.7 (25 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.6 (26 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.4 (27 reviews) | 

#### Integration

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Data Import & Export Tools** | 7.6 (99 reviews) ✓ Verified | 7.8 (39 reviews) | 8.3 (368 reviews) ✓ Verified | 
| **Integration APIs** | 7.8 (86 reviews) ✓ Verified | 7.5 (38 reviews) | 7.9 (357 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.2 (77 reviews) ✓ Verified | 7.5 (39 reviews) | 7.6 (313 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Click** | 7.4/10 | 42 |
| **Dynamics 365 Marketing** | N/A | N/A |
| **Dotdigital** | 7.9/10 | 161 |

#### Administration

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Template Creation** | 7.9 (38 reviews) | Not enough data | 8.5 (151 reviews) | 
| **Preset Template Availability** | 6.9 (36 reviews) | Not enough data | 7.8 (138 reviews) | 
| **Custom Unsubscribe** | 7.0 (35 reviews) | Not enough data | 7.8 (144 reviews) | 
| **Email Segmentation** | 7.6 (35 reviews) | Not enough data | 8.8 (145 reviews) | 
| **Detailed Server Logs** | 7.4 (29 reviews) | Not enough data | Feature Not Available | 
| **Notifications** | 7.4 (28 reviews) | Not enough data | 7.7 (128 reviews) | 

#### Integrations

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Webhooks** | 7.2 (24 reviews) | Not enough data | 7.4 (110 reviews) | 
| **Event Tracking API** | 7.0 (25 reviews) | Not enough data | 7.4 (111 reviews) | 
| **Mail Send API** | 7.3 (22 reviews) | Not enough data | 7.6 (116 reviews) | 
| **Spam Filter Testing** | 7.5 (29 reviews) | Not enough data | 7.7 (120 reviews) | 

#### Platform

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Custom Tracking Domain** | 7.4 (27 reviews) | Not enough data | 8.0 (123 reviews) | 
| **Multiple Domains** | 7.5 (27 reviews) | Not enough data | 8.0 (123 reviews) | 
| **Dedicated IP** | 7.2 (24 reviews) | Not enough data | 7.6 (114 reviews) | 
| **Documentation** | 7.4 (29 reviews) | Not enough data | 8.0 (122 reviews) | 
| **Sender Reputation Management** | 7.3 (25 reviews) | Not enough data | 8.2 (134 reviews) | 
| **Tracking & Reporting** | 8.0 (36 reviews) | Not enough data | 8.4 (138 reviews) | 
| **Enterprise Scalability** | 7.5 (31 reviews) | Not enough data | 7.8 (114 reviews) | 
| **Performance and Reliability** | 8.2 (33 reviews) | Not enough data | 8.7 (137 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Dynamics 365 Marketing** | N/A | N/A |
| **Dotdigital** | N/A | N/A |

#### Lead Generation

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Dynamics 365 Marketing** | N/A | N/A |
| **Dotdigital** | 7.8/10 | 334 |

#### Diagnosis

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 7.8 (251 reviews) | 
| **Domains** | Not enough data | Not enough data | 7.9 (260 reviews) | 
| **Content ** | Not enough data | Not enough data | 8.3 (285 reviews) | 
| **Policy Compliance** | Not enough data | Not enough data | 8.2 (258 reviews) | 

#### Tracking

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Processing Time** | Not enough data | Not enough data | Feature Not Available | 
| **Placement ** | Not enough data | Not enough data | 7.8 (98 reviews) | 
| **Open Rate** | Not enough data | Not enough data | 8.7 (310 reviews) | 
| **Time to Open** | Not enough data | Not enough data | 8.3 (106 reviews) | 
| **Alerts** | Not enough data | Not enough data | Feature Not Available | 

#### Reporting

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 8.7 (305 reviews) | 
| **Domain Reputation** | Not enough data | Not enough data | 8.5 (284 reviews) | 
| **Brand Reputation** | Not enough data | Not enough data | Feature Not Available | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | Feature Not Available | 

#### Agentic AI - Email Deliverability

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.1 (12 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.2 (13 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.3 (13 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.2 (13 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.9 (13 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Dynamics 365 Marketing** | N/A | N/A |
| **Dotdigital** | 9.6/10 | 5 |

#### Campaigns

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Customize** | Not enough data | Not enough data | 9.3 (5 reviews) | 
| **Scheduling** | Not enough data | Not enough data | 10.0 (5 reviews) | 
| **Retarget** | Not enough data | Not enough data | 10.0 (5 reviews) | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Triggered Notifications** | Not enough data | Not enough data | 9.0 (5 reviews) | 

#### Analytics

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Rich Notifications** | Not enough data | Not enough data | Feature Not Available | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Not enough data | Feature Not Available | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Dynamics 365 Marketing** | N/A | N/A |
| **Dotdigital** | 9.2/10 | 7 |

#### Segmentation

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 9.3 (5 reviews) | 
| **Customer Profiles** | Not enough data | Not enough data | 9.0 (5 reviews) | 

#### Targeting

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Geofencing** | Not enough data | Not enough data | Feature Not Available | 
| **Triggered Emails** | Not enough data | Not enough data | 9.4 (6 reviews) | 
| **Triggered Messages** | Not enough data | Not enough data | 9.0 (5 reviews) | 

#### Personalized Content

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Dynamics 365 Marketing** | N/A | N/A |
| **Dotdigital** | 7.9/10 | 318 |

#### Templates

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Text and Themes** | Not enough data | Not enough data | 8.1 (276 reviews) | 
| **Stock Images** | Not enough data | Not enough data | Feature Not Available | 
| **Proofing** | Not enough data | Not enough data | 8.0 (250 reviews) | 
| **Mobile Responsive** | Not enough data | Not enough data | 8.4 (271 reviews) | 

#### Edit

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Pre-Made** | Not enough data | Not enough data | 7.7 (248 reviews) | 
| **Build** | Not enough data | Not enough data | 8.8 (287 reviews) | 
| **HTML** | Not enough data | Not enough data | 8.3 (267 reviews) | 

#### Logistics

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Analytics** | Not enough data | Not enough data | 8.4 (291 reviews) | 
| **Issues** | Not enough data | Not enough data | 7.8 (250 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.0 (258 reviews) | 
| **Shareable Link** | Not enough data | Not enough data | 8.2 (254 reviews) | 

#### Generative AI

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.3 (196 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.1 (190 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.2 (20 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.1 (19 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Dynamics 365 Marketing** | N/A | N/A |
| **Dotdigital** | 7.6/10 | 69 |

#### Text Messaging

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 8.8 (60 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 6.7 (14 reviews) | 
| **Text Scheduler** | Not enough data | Not enough data | 8.4 (60 reviews) | 
| **Automatic Replies** | Not enough data | Not enough data | 8.1 (58 reviews) | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 8.4 (57 reviews) | 
| **MMS Marketing** | Not enough data | Not enough data | 7.4 (53 reviews) | 
| **Personalization** | Not enough data | Not enough data | 8.6 (61 reviews) | 
| **Transactional SMS** | Not enough data | Not enough data | 8.2 (56 reviews) | 

#### SMS Platform

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | 7.9 (60 reviews) | 
| **Automation** | Not enough data | Not enough data | 8.4 (60 reviews) | 
| **White Label** | Not enough data | Not enough data | 7.4 (48 reviews) | 
| **Text-to-Landline** | Not enough data | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | Not enough data | 8.0 (49 reviews) | 
| **API Integration** | Not enough data | Not enough data | 8.5 (51 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.3 (8 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.5 (8 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.9 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.5 (8 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.7 (8 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.5 (8 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Dynamics 365 Marketing** | N/A | N/A |
| **Dotdigital** | 8.1/10 | 94 |

#### Data Sourcing

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 8.1 (79 reviews) | 
| **Expandability** | Not enough data | Not enough data | 8.2 (79 reviews) | 
| **Content Marketing** | Not enough data | Not enough data | 8.5 (76 reviews) | 
| **Multiple Devices** | Not enough data | Not enough data | 8.3 (81 reviews) | 

#### Intelligence

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 8.5 (78 reviews) | 
| **Predictive Modeling** | Not enough data | Not enough data | 7.8 (72 reviews) | 
| **Recommendation Engine** | Not enough data | Not enough data | 7.6 (74 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Click** | 8.5/10 | 29 |
| **Dynamics 365 Marketing** | N/A | N/A |
| **Dotdigital** | N/A | N/A |

#### Content & Collaboration

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Content Calendar** | 8.8 (24 reviews) | Not enough data | Not enough data | 
| **Content Library** | 8.5 (25 reviews) | Not enough data | Not enough data | 
| **Shared Inbox** | 8.5 (21 reviews) | Not enough data | Not enough data | 
| **Approval Workflows** | 8.0 (23 reviews) | Not enough data | Not enough data | 
| **Users and Permissions** | 8.7 (25 reviews) | Not enough data | Not enough data | 
| **Content Creation** | 8.7 (25 reviews) | Not enough data | Not enough data | 

#### Social Management

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Social Analytics** | 8.3 (24 reviews) | Not enough data | Not enough data | 
| **Social Publishing** | 8.8 (27 reviews) | Not enough data | Not enough data | 
| **Campaign Optimization** | 8.5 (25 reviews) | Not enough data | Not enough data | 
| **Social Engagement** | 8.3 (24 reviews) | Not enough data | Not enough data | 
| **Social Ads** | 8.2 (19 reviews) | Not enough data | Not enough data | 
| **Campaign Planning** | 8.4 (24 reviews) | Not enough data | Not enough data | 
| **Hashtag Capabilites** | 8.6 (7 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Dynamics 365 Marketing** | N/A | N/A |
| **Dotdigital** | 8.0/10 | 140 |

#### Platform Basics

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 8.7 (121 reviews) | 
| **Journey Optimization** | Not enough data | Not enough data | 8.6 (116 reviews) | 

#### Platform Data

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 8.3 (124 reviews) | 
| **Trends Reporting** | Not enough data | Not enough data | 8.0 (111 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 8.2 (126 reviews) | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 8.1 (114 reviews) | 

#### Platform Additional Functionality

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 8.3 (78 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.1 (116 reviews) | 
| **Automated Alerts** | Not enough data | Not enough data | 7.9 (107 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.9 (13 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.9 (13 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Not enough data | Feature Not Available | 

### Communication Platform as a Service (CPaaS)

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Dynamics 365 Marketing** | N/A | N/A |
| **Dotdigital** | 8.2/10 | 236 |

#### Functionality

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Ease Of Integration** | Not enough data | Not enough data | 8.0 (192 reviews) | 
| **API Call Speed** | Not enough data | Not enough data | 7.9 (170 reviews) | 
| **Communication Varieties** | Not enough data | Not enough data | 7.9 (175 reviews) | 

#### Support

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Documentation** | Not enough data | Not enough data | 8.0 (193 reviews) | 
| **Community Support** | Not enough data | Not enough data | 8.3 (182 reviews) | 
| **Professional Support** | Not enough data | Not enough data | 8.8 (203 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Dynamics 365 Marketing** | N/A | N/A |
| **Dotdigital** | 8.1/10 | 91 |

#### Page Customization

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Drag and Drop** | Not enough data | Not enough data | 8.8 (88 reviews) | 
| **Templates** | Not enough data | Not enough data | 8.4 (84 reviews) | 
| **Advanced Customization** | Not enough data | Not enough data | 8.2 (79 reviews) | 
| **Content Library** | Not enough data | Not enough data | 8.3 (62 reviews) | 

#### Page Optimization

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | Feature Not Available | 
| **Mobile Responsive** | Not enough data | Not enough data | 8.5 (78 reviews) | 
| **Web Analytics** | Not enough data | Not enough data | 8.1 (70 reviews) | 
| **SEO** | Not enough data | Not enough data | 7.3 (64 reviews) | 

#### Integrations

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **E-Commerce Integration** | Not enough data | Not enough data | 7.7 (65 reviews) | 
| **Email Marketing Integration** | Not enough data | Not enough data | 8.3 (73 reviews) | 
| **Domain Integration** | Not enough data | Not enough data | 8.0 (69 reviews) | 

#### Generative AI

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.4 (58 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 7.7 (8 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Click** | 7.9/10 | 42 |
| **Dynamics 365 Marketing** | N/A | N/A |
| **Dotdigital** | N/A | N/A |

#### Survey Management

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Survey Builder** | 8.3 (39 reviews) | Not enough data | Not enough data | 
| **Question Types** | 8.0 (38 reviews) | Not enough data | Not enough data | 
| **Templates** | 7.8 (39 reviews) | Not enough data | Not enough data | 
| **Survey Distribution** | 8.2 (38 reviews) | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Branching/Skip Logic** | 7.8 (34 reviews) | Not enough data | Not enough data | 
| **Branding** | 7.6 (36 reviews) | Not enough data | Not enough data | 
| **Multimedia Support** | 7.5 (35 reviews) | Not enough data | Not enough data | 
| **Multilingual Surveys** | 6.9 (31 reviews) | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Reporting & Analytics** | 8.2 (36 reviews) | Not enough data | Not enough data | 
| **BI Tools Integration** | 8.0 (32 reviews) | Not enough data | Not enough data | 
| **Data Exporting** | 8.2 (38 reviews) | Not enough data | Not enough data | 
| **Permissions** | 7.8 (37 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Dynamics 365 Marketing** | N/A | N/A |
| **Dotdigital** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | Feature Not Available | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Dynamics 365 Marketing** | N/A | N/A |
| **Dotdigital** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Dynamics 365 Marketing** | N/A | N/A |
| **Dotdigital** | 7.7/10 | 16 |

#### Agentic AI - Personalization

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.1 (15 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (15 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.7 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.3 (16 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.4 (14 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.9 (14 reviews) | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Dynamics 365 Marketing** | N/A | N/A |
| **Dotdigital** | 8.2/10 | 128 |

#### Analysis

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Application Attribution** | Not enough data | Not enough data | 8.2 (85 reviews) ✓ Verified | 
| **Campaign Analysis** | Not enough data | Not enough data | 8.6 (100 reviews) | 
| **Uninstall Tracking** | Not enough data | Not enough data | 8.0 (82 reviews) ✓ Verified | 
| **Custom Dashboards** | Not enough data | Not enough data | 7.9 (85 reviews) ✓ Verified | 

#### Campaigns

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Proximity Marketing** | Not enough data | Not enough data | 8.3 (84 reviews) | 
| **Push Notifications** | Not enough data | Not enough data | 7.7 (79 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | Not enough data | 7.9 (82 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 7.7 (77 reviews) ✓ Verified | 
| **Email Campaigns** | Not enough data | Not enough data | 9.1 (107 reviews) ✓ Verified | 
| **Audience Segmentation** | Not enough data | Not enough data | 8.7 (98 reviews) ✓ Verified | 

#### Engagement

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Coupons and Promotions** | Not enough data | Not enough data | 7.7 (79 reviews) ✓ Verified | 

#### Platform

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Optimization** | Not enough data | Not enough data | 8.4 (99 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | Not enough data | Not enough data | 8.2 (87 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | Not enough data | 8.3 (82 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Click** | 8.0/10 | 66 |
| **Dynamics 365 Marketing** | 8.1/10 | 72 |
| **Dotdigital** | N/A | N/A |

#### Marketing Operations

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **ROI Tracking** | 7.8 (41 reviews) | 8.0 (59 reviews) | Not enough data | 
| **Data Collection** | 8.1 (55 reviews) | 8.4 (61 reviews) | Not enough data | 
| **Customer Insights** | 8.3 (44 reviews) | 8.1 (61 reviews) | Not enough data | 
| **Multi-User Access** | 8.4 (46 reviews) | 8.3 (62 reviews) | Not enough data | 
| **Spend Management** | 7.6 (39 reviews) | 7.9 (60 reviews) | Not enough data | 
| **White Label** | 7.6 (37 reviews) | 7.8 (57 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Campaign Insights** | 8.3 (52 reviews) | 8.3 (62 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.4 (54 reviews) | 8.3 (62 reviews) | Not enough data | 
| **Campaign Stickiness** | 7.6 (45 reviews) | 8.0 (61 reviews) | Not enough data | 
| **Multichannel Tracking** | 7.9 (46 reviews) | 7.9 (61 reviews) | Not enough data | 
| **Brand Optimization** | 7.7 (45 reviews) | 7.9 (61 reviews) | Not enough data | 
| **Predictive Analytics** | 7.8 (43 reviews) | 8.1 (59 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Click (5):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Survey Software](https://www.g2.com/categories/survey), [Transactional Email Software](https://www.g2.com/categories/transactional-email)

**Unique to Dynamics 365 Marketing (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Dotdigital (14):** [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Personalization Software](https://www.g2.com/categories/personalization), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Push Notification Software](https://www.g2.com/categories/push-notification), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders)


---
## Reviewer Demographics

### By Company Size

| Segment | Click | Dynamics 365 Marketing | Dotdigital | 
|---|---|---|---|
| **Small-Business** | 37.7% | 34.0% | 40.3% | 
| **Mid-Market** | 47.8% | 44.0% | 46.1% | 
| **Enterprise** | 14.5% | 22.0% | 13.6% | 

### By Industry

#### Click

- **Information Technology and Services:** 15.2%
- **Computer Software:** 12.1%
- **Marketing and Advertising:** 7.3%
- **Non-Profit Organization Management:** 3.8%
- **Financial Services:** 3.8%
- **Insurance:** 3.5%
- **Higher Education:** 2.8%
- **Construction:** 2.8%
- **Hospital & Health Care:** 2.4%
- **Accounting:** 2.4%
- **Other:** 43.9%

#### Dynamics 365 Marketing

- **Information Technology and Services:** 20.4%
- **Marketing and Advertising:** 11.6%
- **Computer Software:** 8.2%
- **Accounting:** 3.4%
- **Higher Education:** 3.4%
- **Electrical/Electronic Manufacturing:** 3.4%
- **Education Management:** 2.7%
- **Real Estate:** 2.7%
- **Telecommunications:** 2.7%
- **Apparel & Fashion:** 2.7%
- **Other:** 38.8%

#### Dotdigital

- **Retail:** 11.2%
- **Marketing and Advertising:** 8.2%
- **Non-Profit Organization Management:** 7.9%
- **Financial Services:** 3.6%
- **Consumer Goods:** 3.1%
- **Leisure, Travel & Tourism:** 3.1%
- **Health, Wellness and Fitness:** 2.8%
- **Automotive:** 2.6%
- **Insurance:** 2.3%
- **Apparel & Fashion:** 2.3%
- **Other:** 52.9%

---
## Alternatives

### Alternatives to Click

- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14772 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14695 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12971 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5422 reviews)
- [SALESmanago](https://www.g2.com/products/salesmanago/reviews) — 4.4/5 stars (325 reviews)

### Alternatives to Dynamics 365 Marketing

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14772 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5422 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14695 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (625 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4614 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)

### Alternatives to Dotdigital

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2570 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4614 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (625 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1121 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14695 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1363 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)

---
## Top Discussions

### Click

- Title: [What is ClickDimensions used for?](https://www.g2.com/discussions/what-is-clickdimensions-used-for) — 2 comments, 1 upvote
  > **Top comment:** "ClickDimensions is a marketing automation platform designed specifically for Microsoft Dynamics 365. It offers a range of tools to help businesses manage..."

### Dynamics 365 Marketing

- Title: [Does Microsoft Dynamics have marketing automation?](https://www.g2.com/discussions/does-microsoft-dynamics-have-marketing-automation) — 3 comments
  > **Top comment:** "Microsoft's Dynamics 365 Marketing was launched in spring 2018, a full marketing automation platform with features such as multi-channel campaigns, webinar..."
- Title: [Which three capabilities are included in Dynamics 365 marketing?](https://www.g2.com/discussions/which-three-capabilities-are-included-in-dynamics-365-marketing) — 2 comments, 1 upvote
  > **Top comment:** "Multi-channel campaigns; 
Lead Nurturing and event management
Insights and reporting "
- Title: [What is d365 marketing?](https://www.g2.com/discussions/what-is-d365-marketing) — 1 comment, 1 upvote
  > **Top comment:** "Marketing automation features, customer information unification and marketing analytics are all part of Microsoft Dynamics 365 Marketing."
- Title: [What are the features of Microsoft Dynamics 365?](https://www.g2.com/discussions/what-are-the-features-of-microsoft-dynamics-365) — 1 comment
  > **Top comment:** "Simple layout, seamless, flexibility and deep customer insight"

### Dotdigital

- Title: [Can dotMailer track attachments?](https://www.g2.com/discussions/can-dotmailer-track-attachments) — 2 comments, 1 upvote
  > **Top comment:** "Yes, if they're added as link or button in email "
- Title: [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Dotdigital is an all-in-one customer experience and data platform. It's used by marketing teams to power dynamic cross-channel customer experiences. It can..."
- Title: [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) — 1 comment
  > **Top comment:** "Varied depends on the amount of customers and some other items that you might want to add. It is cheaper than other solutions but it is not inexpensive. On..."
- Title: [What is engagement cloud?](https://www.g2.com/discussions/what-is-engagement-cloud) — 1 comment
  > **Top comment:** "It connects dot digital to Microsoft dynamics "
- Title: [Can I have a loyalist dot digital trooper t shirt](https://www.g2.com/discussions/26298-can-i-have-a-loyalist-dot-digital-trooper-t-shirt) — 1 comment, 1 upvote
  > **Top comment:** "Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.com"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/clickdimensions-click-vs-dynamics-365-marketing-vs-dotdigital)