# Click vs Dynamics 365 Marketing Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Click is particularly user-friendly, with many users appreciating its clean interface and easy navigation. One user mentioned, "The arrangement of my tasks is easy to navigate and it's very clean," making it a solid choice for small businesses looking for simplicity.
- **Users say** that Dynamics 365 Marketing excels in integration capabilities, allowing for seamless connections with various platforms. Reviewers highlighted its role as a central customer journey orchestration engine, which unifies sales and marketing data effectively, enhancing overall workflow.
- **According to verified reviews** , Click has a slightly lower overall satisfaction score compared to Dynamics 365 Marketing, which may indicate that while it serves mid-market businesses well, it might not meet the needs of larger enterprises as effectively as Dynamics 365 does.
- **Reviewers mention** that Dynamics 365 Marketing offers robust reporting features, with one user noting the ease of creating reports and handling tasks as "simple as a fingertip." This convenience can significantly enhance productivity for teams that rely heavily on data-driven decision-making.
- **Users highlight** that Click's integration with Microsoft Dynamics 365 is a strong point, making transitions effortless for teams already using Microsoft products. This integration can be a game-changer for businesses looking to streamline their marketing efforts.
- **G2 reviewers indicate** that while both platforms have their strengths, Dynamics 365 Marketing tends to provide a higher quality of support, with users appreciating the level of assistance available. One user remarked on the "level of support provided," which can be crucial for businesses needing reliable help during implementation and beyond.



| | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 309 | 167 | 
| **Largest Market Segment** | Mid-Market (47.8% of reviews) | Mid-Market (44.0% of reviews) | 
| **Entry Level Price** | $635.00 | No pricing available | 

---
## Top Pros & Cons

### Click

Pros:
- Ease of Use (7 reviews)
- Features (4 reviews)

Cons:
- Email Spam (2 reviews)
- Poor Notifications (2 reviews)

### Dynamics 365 Marketing

Pros:
- Ease of Use (11 reviews)
- Automation (9 reviews)

Cons:
- Learning Curve (8 reviews)
- Slow Performance (8 reviews)

---
## Ratings Comparison
| Rating | Click | Dynamics 365 Marketing | 
|---|---|---|
  | **Meets Requirements** | 8.1 (242 reviews) | 8.2 (118 reviews) | 
  | **Ease of Use** | 7.6 (245 reviews) | 8.0 (118 reviews) | 
  | **Ease of Setup** | 7.7 (149 reviews) | 7.9 (57 reviews) | 
  | **Ease of Admin** | 7.8 (129 reviews) | 8.5 (40 reviews) | 
  | **Quality of Support** | 8.0 (240 reviews) | 8.1 (114 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (130 reviews) | 8.7 (36 reviews) | 
  | **Product Direction (% positive)** | 8.0 (234 reviews) | 8.5 (104 reviews) | 

---
## Pricing

### Click

#### Entry-Level Pricing

Plan: Base

Price: $635.00

Key Features:
- Unlimited Users
- Unlimited Contacts
- Email Volume - starting at 50,000 per year included

[Browse all 3 editions](https://www.g2.com/products/clickdimensions-click/pricing)

#### Free Trial

No

### Dynamics 365 Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Click** | 7.5/10 | 182 |
| **Dynamics 365 Marketing** | 7.8/10 | 72 |

#### Email Marketing

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Building and Personalizing Emails** | 8.2 (158 reviews) ✓ Verified | 8.4 (60 reviews) | 
| **Sending Outbound Emails** | 8.5 (157 reviews) ✓ Verified | 8.1 (57 reviews) | 
| **Manage Email Deliverability** | 8.2 (152 reviews) ✓ Verified | 8.2 (56 reviews) | 
| **Automated Email Responses** | 7.9 (137 reviews) ✓ Verified | 8.1 (53 reviews) | 

#### Online Marketing

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Landing Pages and Forms** | 7.3 (134 reviews) ✓ Verified | 8.3 (56 reviews) | 
| **Dynamic Content** | 7.2 (126 reviews) ✓ Verified | 8.4 (51 reviews) | 
| **A/B Testing** | 7.5 (121 reviews) ✓ Verified | 7.8 (52 reviews) | 
| **Mobile Optimized** | 7.3 (124 reviews) ✓ Verified | 7.6 (50 reviews) | 
| **Search Tracking and Optimization** | 7.4 (112 reviews) ✓ Verified | 8.0 (51 reviews) | 

#### Lead Management

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Marketing Lead Database** | 7.7 (122 reviews) ✓ Verified | 8.0 (54 reviews) | 
| **Data Quality Management** | 7.4 (117 reviews) ✓ Verified | 8.1 (53 reviews) | 
| **Segmentation** | 7.8 (126 reviews) ✓ Verified | 8.1 (57 reviews) | 
| **Lead Scoring and Grading** | 7.3 (117 reviews) ✓ Verified | 7.7 (53 reviews) | 
| **Lead Nurturing** | 8.0 (112 reviews) ✓ Verified | 7.4 (51 reviews) | 
| **Online Behavior Tracking** | 7.2 (113 reviews) ✓ Verified | 7.5 (50 reviews) | 
| **Automated Alerts and Tasks** | 7.5 (108 reviews) ✓ Verified | 7.6 (52 reviews) | 
| **CRM Lead Integration** | 8.3 (127 reviews) ✓ Verified | 8.2 (56 reviews) | 

#### Campaign Management

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Program Management** | 7.5 (106 reviews) ✓ Verified | 7.8 (53 reviews) | 
| **Event / Webinar Marketing** | 7.6 (114 reviews) ✓ Verified | 7.8 (52 reviews) | 
| **Calendaring** | 7.0 (80 reviews) ✓ Verified | 8.2 (51 reviews) | 
| **Budgeting** | 6.9 (66 reviews) | 7.8 (49 reviews) | 

#### Social

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Social Listening** | 7.0 (69 reviews) ✓ Verified | 7.4 (50 reviews) | 
| **Social Sharing** | 7.0 (78 reviews) ✓ Verified | 7.5 (49 reviews) | 
| **Social Campaigns** | 6.9 (69 reviews) ✓ Verified | 7.7 (51 reviews) | 
| **Social Media Engagement** | 7.1 (72 reviews) ✓ Verified | 7.5 (51 reviews) | 
| **Social Media Advertising** | 6.7 (64 reviews) ✓ Verified | 7.5 (50 reviews) | 

#### Reporting & Analytics

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Basic Reporting** | 7.8 (140 reviews) ✓ Verified | 8.3 (53 reviews) | 
| **Web Analytics** | 7.6 (116 reviews) ✓ Verified | 7.7 (49 reviews) | 
| **ROI Analytics** | 7.0 (90 reviews) ✓ Verified | 7.8 (51 reviews) | 
| **Revenue Analytics** | 6.7 (87 reviews) ✓ Verified | 7.6 (51 reviews) | 
| **SEO / Keyword Analytics** | 6.8 (85 reviews) | 7.1 (48 reviews) | 

#### Platform

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Customization ** | 7.7 (102 reviews) ✓ Verified | 7.9 (37 reviews) | 
| **Workflow Capability** | 8.0 (102 reviews) ✓ Verified | 8.1 (35 reviews) | 
| **User, Role, and Access Management** | 8.3 (105 reviews) ✓ Verified | 8.1 (36 reviews) | 
| **Internationalization** | 7.6 (74 reviews) ✓ Verified | 8.2 (35 reviews) | 
| **Sandbox / Test Environments** | 7.6 (90 reviews) ✓ Verified | 8.1 (36 reviews) | 
| **Performance and Reliability** | 7.7 (109 reviews) ✓ Verified | 7.9 (39 reviews) | 
| **Output Document Generation** | 7.5 (77 reviews) ✓ Verified | 7.6 (36 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | 8.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (5 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Data Import & Export Tools** | 7.6 (99 reviews) ✓ Verified | 7.8 (39 reviews) | 
| **Integration APIs** | 7.8 (86 reviews) ✓ Verified | 7.5 (38 reviews) | 
| **Breadth of Partner Applications** | 7.2 (77 reviews) ✓ Verified | 7.5 (39 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Click** | 7.4/10 | 42 |
| **Dynamics 365 Marketing** | N/A | N/A |

#### Administration

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Template Creation** | 7.9 (38 reviews) | Not enough data | 
| **Preset Template Availability** | 6.9 (36 reviews) | Not enough data | 
| **Custom Unsubscribe** | 7.0 (35 reviews) | Not enough data | 
| **Email Segmentation** | 7.6 (35 reviews) | Not enough data | 
| **Detailed Server Logs** | 7.4 (29 reviews) | Not enough data | 
| **Notifications** | 7.4 (28 reviews) | Not enough data | 

#### Integrations

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Webhooks** | 7.2 (24 reviews) | Not enough data | 
| **Event Tracking API** | 7.0 (25 reviews) | Not enough data | 
| **Mail Send API** | 7.3 (22 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.5 (29 reviews) | Not enough data | 

#### Platform

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Custom Tracking Domain** | 7.4 (27 reviews) | Not enough data | 
| **Multiple Domains** | 7.5 (27 reviews) | Not enough data | 
| **Dedicated IP** | 7.2 (24 reviews) | Not enough data | 
| **Documentation** | 7.4 (29 reviews) | Not enough data | 
| **Sender Reputation Management** | 7.3 (25 reviews) | Not enough data | 
| **Tracking & Reporting** | 8.0 (36 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.5 (31 reviews) | Not enough data | 
| **Performance and Reliability** | 8.2 (33 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Dynamics 365 Marketing** | N/A | N/A |

#### Lead Generation

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Click** | 8.5/10 | 29 |
| **Dynamics 365 Marketing** | N/A | N/A |

#### Content & Collaboration

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Content Calendar** | 8.8 (24 reviews) | Not enough data | 
| **Content Library** | 8.5 (25 reviews) | Not enough data | 
| **Shared Inbox** | 8.5 (21 reviews) | Not enough data | 
| **Approval Workflows** | 8.0 (23 reviews) | Not enough data | 
| **Users and Permissions** | 8.7 (25 reviews) | Not enough data | 
| **Content Creation** | 8.7 (25 reviews) | Not enough data | 

#### Social Management

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Social Analytics** | 8.3 (24 reviews) | Not enough data | 
| **Social Publishing** | 8.8 (27 reviews) | Not enough data | 
| **Campaign Optimization** | 8.5 (25 reviews) | Not enough data | 
| **Social Engagement** | 8.3 (24 reviews) | Not enough data | 
| **Social Ads** | 8.2 (19 reviews) | Not enough data | 
| **Campaign Planning** | 8.4 (24 reviews) | Not enough data | 
| **Hashtag Capabilites** | 8.6 (7 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Click** | 7.9/10 | 42 |
| **Dynamics 365 Marketing** | N/A | N/A |

#### Survey Management

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Survey Builder** | 8.3 (39 reviews) | Not enough data | 
| **Question Types** | 8.0 (38 reviews) | Not enough data | 
| **Templates** | 7.8 (39 reviews) | Not enough data | 
| **Survey Distribution** | 8.2 (38 reviews) | Not enough data | 

#### Survey Customization

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Branching/Skip Logic** | 7.8 (34 reviews) | Not enough data | 
| **Branding** | 7.6 (36 reviews) | Not enough data | 
| **Multimedia Support** | 7.5 (35 reviews) | Not enough data | 
| **Multilingual Surveys** | 6.9 (31 reviews) | Not enough data | 

#### Survey Insights

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Reporting & Analytics** | 8.2 (36 reviews) | Not enough data | 
| **BI Tools Integration** | 8.0 (32 reviews) | Not enough data | 
| **Data Exporting** | 8.2 (38 reviews) | Not enough data | 
| **Permissions** | 7.8 (37 reviews) | Not enough data | 

#### Agentic AI - Survey

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Click** | N/A | N/A |
| **Dynamics 365 Marketing** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Click** | 8.0/10 | 66 |
| **Dynamics 365 Marketing** | 8.1/10 | 72 |

#### Marketing Operations

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **ROI Tracking** | 7.8 (41 reviews) | 8.0 (59 reviews) | 
| **Data Collection** | 8.1 (55 reviews) | 8.4 (61 reviews) | 
| **Customer Insights** | 8.3 (44 reviews) | 8.1 (61 reviews) | 
| **Multi-User Access** | 8.4 (46 reviews) | 8.3 (62 reviews) | 
| **Spend Management** | 7.6 (39 reviews) | 7.9 (60 reviews) | 
| **White Label** | 7.6 (37 reviews) | 7.8 (57 reviews) | 

#### Campaign Activity

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Campaign Insights** | 8.3 (52 reviews) | 8.3 (62 reviews) | 
| **Reports and Dashboards** | 8.4 (54 reviews) | 8.3 (62 reviews) | 
| **Campaign Stickiness** | 7.6 (45 reviews) | 8.0 (61 reviews) | 
| **Multichannel Tracking** | 7.9 (46 reviews) | 7.9 (61 reviews) | 
| **Brand Optimization** | 7.7 (45 reviews) | 7.9 (61 reviews) | 
| **Predictive Analytics** | 7.8 (43 reviews) | 8.1 (59 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Click (4):** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Survey Software](https://www.g2.com/categories/survey), [Transactional Email Software](https://www.g2.com/categories/transactional-email)



---
## Reviewer Demographics

### By Company Size

| Segment | Click | Dynamics 365 Marketing | 
|---|---|---|
| **Small-Business** | 37.7% | 34.0% | 
| **Mid-Market** | 47.8% | 44.0% | 
| **Enterprise** | 14.5% | 22.0% | 

### By Industry

#### Click

- **Information Technology and Services:** 15.2%
- **Computer Software:** 12.1%
- **Marketing and Advertising:** 7.3%
- **Non-Profit Organization Management:** 3.8%
- **Financial Services:** 3.8%
- **Insurance:** 3.5%
- **Higher Education:** 2.8%
- **Construction:** 2.8%
- **Hospital & Health Care:** 2.4%
- **Accounting:** 2.4%
- **Other:** 43.9%

#### Dynamics 365 Marketing

- **Information Technology and Services:** 20.4%
- **Marketing and Advertising:** 11.6%
- **Computer Software:** 8.2%
- **Accounting:** 3.4%
- **Higher Education:** 3.4%
- **Electrical/Electronic Manufacturing:** 3.4%
- **Education Management:** 2.7%
- **Real Estate:** 2.7%
- **Telecommunications:** 2.7%
- **Apparel & Fashion:** 2.7%
- **Other:** 38.8%

---
## Alternatives

### Alternatives to Click

- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14772 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1206 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14695 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12971 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5422 reviews)

### Alternatives to Dynamics 365 Marketing

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14772 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5422 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1206 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14695 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (625 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4614 reviews)

---
## Top Discussions

### Click

- Title: [What is ClickDimensions used for?](https://www.g2.com/discussions/what-is-clickdimensions-used-for) — 2 comments, 1 upvote
  > **Top comment:** "ClickDimensions is a marketing automation platform designed specifically for Microsoft Dynamics 365. It offers a range of tools to help businesses manage..."

### Dynamics 365 Marketing

- Title: [Does Microsoft Dynamics have marketing automation?](https://www.g2.com/discussions/does-microsoft-dynamics-have-marketing-automation) — 3 comments
  > **Top comment:** "Microsoft's Dynamics 365 Marketing was launched in spring 2018, a full marketing automation platform with features such as multi-channel campaigns, webinar..."
- Title: [Which three capabilities are included in Dynamics 365 marketing?](https://www.g2.com/discussions/which-three-capabilities-are-included-in-dynamics-365-marketing) — 2 comments, 1 upvote
  > **Top comment:** "Multi-channel campaigns; 
Lead Nurturing and event management
Insights and reporting "
- Title: [What is d365 marketing?](https://www.g2.com/discussions/what-is-d365-marketing) — 1 comment, 1 upvote
  > **Top comment:** "Marketing automation features, customer information unification and marketing analytics are all part of Microsoft Dynamics 365 Marketing."
- Title: [What are the features of Microsoft Dynamics 365?](https://www.g2.com/discussions/what-are-the-features-of-microsoft-dynamics-365) — 1 comment
  > **Top comment:** "Simple layout, seamless, flexibility and deep customer insight"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/clickdimensions-click-vs-dynamics-365-marketing)