Link copied to clipboard # ClicData vs Looker Comparison - What are their main differences? Share [ Export ](/compare/clicdata/looker/export.csv) ClicDataLooker[+ Add Product](#) Pricing **ClicData** Free Trial **Starting at $265.00** Per Year ยท Basic **Looker** Free Trial No pricing available **Pricing Insights** from reviews Time to Implement **ClicData** 2 months Based on 8 responses **Looker** 2 months Based on 29 responses Return on Investment **ClicData** 5 months5 months sooner Based on 7 responses **Looker** 10 months Based on 23 responses Perceived Cost **ClicData** $$$$$ **Looker** $$$$$ Average Discount **ClicData** 6% **Looker** 15%9% more ![ClicData](https://images.g2crowd.com/uploads/product/hd_favicon/981ca7d2a3f2b8c36e43f2e437992f45/clicdata.svg "ClicData") ![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **ClicData** Not enough data **Looker** [ Ease of Use (108) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204641&qs=pros-and-cons#reviews)[ Insights (64) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204775&qs=pros-and-cons#reviews)[ Learning Curve (52) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204101&qs=pros-and-cons#reviews)[ Learning Difficulty (38) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1205125&qs=pros-and-cons#reviews) Integrations **ClicData** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll ](https://www.g2.com/products/adroll/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da24ab8969ae1c7989ab7867d0dd2142/aircall.png "Product Avatar Image") Aircall ](https://www.g2.com/products/aircall/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ View all ](https://www.g2.com/products/clicdata/integrations) **Looker** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image") Adjust ](https://www.g2.com/products/adjust/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-s3-glacier.jpg "Product Avatar Image") Amazon S3 Glacier ](https://www.g2.com/products/amazon-s3-glacier/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f68ae4d392fca9940f5ae2269d89a93c/cognizo.png "Product Avatar Image") Cognizo ](https://www.g2.com/products/cognizo/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/facebook.png "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ View all ](https://www.g2.com/products/looker/integrations) Screenshots **ClicData** ![ClicData screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/66786/CLICDATA-ADD-DATA%282%29.png) **Looker** ![Looker screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/8895/Looker_Graphical_Dashboard.png) **Ratings** from reviews Meets Requirements **ClicData** 8.5 8.535 **Looker** 8.7 8.71,136 Ease of Use **ClicData** 8.3 8.340 **Looker** 8.3 8.31,143 Ease of Setup **ClicData** 8.7 8.726 **Looker** 8.3 8.3619 Ease of Admin **ClicData** 8.8 8.827 **Looker** 8.3 8.3433 Quality of Support **ClicData** 8.9 8.934 **Looker** 8.6 8.6972 Has the product been a good partner in doing business? **ClicData** 8.8 8.826 **Looker** 8.9 8.9412 Product Direction (% positive) **ClicData** 9.3 9.334 **Looker** 8.7 8.71,063 **Features** ratings from reviews Business Intelligence[Hide 85 FeaturesShow 85 Features](javascript:void(0);) 8.1 30 8.3 791 Reports Dashboards 9.3(won by 0.6) 27 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.7 681 | Verified Reports Interface 8.6(tied score) 21 | Verified 8.6(tied score) 684 | Verified Steps to Answer 7.8 17 | Verified 8.2(won by 0.4) 620 | Verified Graphs and Charts 8.6(won by 0.4) 28 | Verified 8.2 677 | Verified Score Cards 8.0 19 | Verified 8.3(won by 0.3) 529 | Verified Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Self Service Calculated Fields 8.0 23 | Verified 8.4(won by 0.4) 627 | Verified Data Column Filtering 8.8(won by 0.2) 26 | Verified 8.6 648 | Verified Data Discovery 7.6 19 | Verified 8.5(won by 0.9) 621 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Search 8.1(tied score) 15 | Verified 8.1(tied score) 618 | Verified Automodeling 6.1 9 | Verified 7.7(won by 1.6) 502 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Collaboration / Workflow 7.3 15 | Verified 8.4(won by 1.1) 596 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Advanced Analytics Predictive Analytics 5.0 7 7.6(won by 2.6) 429 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Data Visualization 8.9(won by 0.5) 23 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 648 | Verified Big Data Services 8.0(tied score) 10 8.0(tied score) 518 | Verified Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Building Reports Integration APIs 8.8(won by 0.7) 11 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 331 | Verified Data Transformation 8.7(won by 0.4) 20 | Verified 8.3 387 | Verified Data Modeling 8.1 12 | Verified 8.3(won by 0.2) 407 | Verified WYSIWYG Report Design 8.6(won by 0.6) 15 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 358 | Verified Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Platform Mobile User Support Not enough data Not enough data Customization Not enough data Not enough data User, Role, and Access Management Not enough data Not enough data Internationalization Not enough data Not enough data Sandbox / Test Environments Not enough data Not enough data Performance and Reliability Not enough data Not enough data Breadth of Partner Applications Not enough data Not enough data Mobile Access Not enough data Not enough data Metadata Management Not enough data Not enough data Additional Functionality Customizable Branding Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data AI Copilot Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Publishing/Sharing Not enough data Not enough data Collaboration Tools Not enough data Not enough data Strategic Planning Not enough data Not enough data Self Service Data Preparation Not enough data Not enough data Trend Analysis Not enough data Not enough data Text Analysis Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Data Synchronization Not enough data Not enough data Widgets Not enough data Not enough data Benchmarking Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Trend/Problem Indicators Not enough data Not enough data Customizable Templates Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Data Import/Export Not enough data Not enough data Profitability Analysis Not enough data Not enough data OLAP Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Search/Filter Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Connectors Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Key Performance Indicators Not enough data Not enough data Dashboard Creation Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Data Mining Not enough data Not enough data Forecasting Not enough data Not enough data Ad hoc Query Not enough data Not enough data Analytics Platforms[Hide 136 FeaturesShow 136 Features](javascript:void(0);) 8.7 30 7.9 813 Reports Dashboards 9.3(won by 0.6) 27 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.7 681 | Verified Reports Interface 8.6(tied score) 21 | Verified 8.6(tied score) 684 | Verified Steps to Answer 7.8 17 | Verified 8.2(won by 0.4) 620 | Verified Graphs and Charts 8.6(won by 0.4) 28 | Verified 8.2 677 | Verified Score Cards 8.0 19 | Verified 8.3(won by 0.3) 529 | Verified Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Data Preparation Connectors 9.0(won by 0.7) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 295 | Verified Data Governance Feature Not Available 8.3(won by default) 264 | Verified Data Modeling and Blending Data Querying Not enough data 8.5(won by default) 312 | Verified Data Filtering Not enough data 8.7(won by default) 333 | Verified Data Blending Not enough data 8.4(won by default) 308 | Verified Data Capture and Transfer Not enough data Not enough data Generative AI AI Text Generation Not enough data 7.1(won by default) 87 AI Text Summarization Not enough data 7.1(won by default) 85 Generative AI Not enough data Not enough data Agentic AI - Analytics Platforms Autonomous Task Execution Not enough data 7.3(won by default) 40 Multi-step Planning Not enough data 7.4(won by default) 38 Cross-system Integration Not enough data 7.3(won by default) 40 Adaptive Learning Not enough data 7.2(won by default) 41 Natural Language Interaction Not enough data 7.4(won by default) 40 Proactive Assistance Not enough data 7.4(won by default) 38 Decision Making Not enough data 7.8(won by default) 39 Third-Party Integrations Not enough data Not enough data Deployment & Integration - Analytics Platforms No-code Dashboard Builder Not enough data 8.2(won by default) 40 Report Scheduling and Automation Not enough data 8.4(won by default) 44 Embedded Analytics and White-labeling Not enough data 7.8(won by default) 36 Data Source Connectivity Not enough data 8.4(won by default) 50 Multiple Data Sources Not enough data Not enough data Query Builder Not enough data Not enough data Self Service Calculated Fields 8.0 23 | Verified 8.4(won by 0.4) 627 | Verified Data Column Filtering 8.8(won by 0.2) 26 | Verified 8.6 648 | Verified Data Discovery 7.6 19 | Verified 8.5(won by 0.9) 621 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Search 8.1(tied score) 15 | Verified 8.1(tied score) 618 | Verified Automodeling 6.1 9 | Verified 7.7(won by 1.6) 502 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Collaboration / Workflow 7.3 15 | Verified 8.4(won by 1.1) 596 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Advanced Analytics Predictive Analytics 5.0 7 7.6(won by 2.6) 429 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Data Visualization 8.9(won by 0.5) 23 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 648 | Verified Big Data Services 8.0(tied score) 10 8.0(tied score) 518 | Verified Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Performance & Scalability - Analytics Platforms Large data handling and Query Speed Not enough data 7.1(won by default) 58 Concurrent User Support Not enough data 8.1(won by default) 36 Database Support Not enough data Not enough data Advanced Analytics & Modeling - Analytics Platforms Data Modeling and Governance Not enough data 8.1(won by default) 47 Built-in Predictive and Statistical Models Not enough data 7.5(won by default) 35 Notebook and Script Integration Not enough data 7.2(won by default) 34 Agentic AI Capabilities - Analytics Platforms Auto-generated Insights and Narratives Not enough data 7.3(won by default) 35 Natural Language Queries Not enough data 7.6(won by default) 36 AI Agents for Analytical Follow-ups Not enough data 7.4(won by default) 34 Proactive KPI Monitoring and Alerts Not enough data 7.6(won by default) 34 Personalized Intelligence - Analytics Platforms Behavioral Learning for Contextual Query Refinement Not enough data 7.6(won by default) 34 Role-based Insight Personalization Not enough data 7.4(won by default) 36 Conversational and Prompt-based Analytics Not enough data 7.5(won by default) 34 Ad hoc Query Not enough data Not enough data Visual Analytics Not enough data Not enough data Building Reports Integration APIs 8.8(won by 0.7) 11 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 331 | Verified Data Transformation 8.7(won by 0.4) 20 | Verified 8.3 387 | Verified Data Modeling 8.1 12 | Verified 8.3(won by 0.2) 407 | Verified WYSIWYG Report Design 8.6(won by 0.6) 15 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 358 | Verified Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Drag & Drop Not enough data Not enough data Secure Data Storage Not enough data Not enough data Data Import/Export Not enough data Not enough data Customizable Branding Not enough data Not enough data Dashboard Creation Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Metadata Management Not enough data Not enough data Forecasting Not enough data Not enough data Data Storage Management Not enough data Not enough data Ad hoc Analysis Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Data Migration Not enough data Not enough data AI Copilot Not enough data Not enough data Self Service Data Preparation Not enough data Not enough data Search/Filter Not enough data Not enough data Data Mapping Not enough data Not enough data Monitoring Not enough data Not enough data Sentiment Analysis Not enough data Not enough data User Management Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Charting Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Performance Metrics Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Data Extraction Not enough data Not enough data Widgets Not enough data Not enough data Storytelling Not enough data Not enough data Trend Analysis Not enough data Not enough data Collaboration Tools Not enough data Not enough data Financing Management Not enough data Not enough data Self-service Analytics Not enough data Not enough data KPI Monitoring Not enough data Not enough data Dashboard Not enough data Not enough data API Not enough data Not enough data Data Integration Not enough data Not enough data Scorecards Not enough data Not enough data Data Management Not enough data Not enough data Task Management Not enough data Not enough data Progress Tracking Not enough data Not enough data Data Connectors Not enough data Not enough data Data Visualization Not enough data Not enough data Profitability Analysis Not enough data Not enough data Project Tracking Not enough data Not enough data Strategic Planning Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Publishing/Sharing Not enough data Not enough data Predictive Analytics Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Templates Not enough data Not enough data Mobile Access Not enough data Not enough data Customizable Templates Not enough data Not enough data Workflow Management Not enough data Not enough data Financial Reporting Not enough data Not enough data Audit Management Not enough data Not enough data OLAP Not enough data Not enough data Single Sign On Not enough data Not enough data Data Synchronization Not enough data Not enough data Embedded Business Intelligence[Hide 74 FeaturesShow 74 Features](javascript:void(0);) 8.2 30 8.4 782 Reports Dashboards 9.3(won by 0.6) 27 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.7 681 | Verified Reports Interface 8.6(tied score) 21 | Verified 8.6(tied score) 684 | Verified Steps to Answer 7.8 17 | Verified 8.2(won by 0.4) 620 | Verified Graphs and Charts 8.6(won by 0.4) 28 | Verified 8.2 677 | Verified Score Cards 8.0 19 | Verified 8.3(won by 0.3) 529 | Verified Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Self Service Calculated Fields 8.0 23 | Verified 8.4(won by 0.4) 627 | Verified Data Column Filtering 8.8(won by 0.2) 26 | Verified 8.6 648 | Verified Data Discovery 7.6 19 | Verified 8.5(won by 0.9) 621 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Search 8.1(tied score) 15 | Verified 8.1(tied score) 618 | Verified Automodeling 6.1 9 | Verified 7.7(won by 1.6) 502 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Collaboration / Workflow 7.3 15 | Verified 8.4(won by 1.1) 596 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Building Reports Integration APIs 8.8(won by 0.7) 11 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 331 | Verified Data Transformation 8.7(won by 0.4) 20 | Verified 8.3 387 | Verified Data Modeling 8.1 12 | Verified 8.3(won by 0.2) 407 | Verified WYSIWYG Report Design 8.6(won by 0.6) 15 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 358 | Verified Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Mobile Reporting Not enough data Not enough data Data Mapping Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Forecasting Not enough data Not enough data Customizable Branding Not enough data Not enough data Charting Not enough data Not enough data Customization Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Workflow Management Not enough data Not enough data Collaboration Tools Not enough data Not enough data Ad hoc Query Not enough data Not enough data Data Extraction Not enough data Not enough data Data Synchronization Not enough data Not enough data Application Development Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Geographic Maps Not enough data Not enough data Widgets Not enough data Not enough data SSL Security Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Self-service Analytics Not enough data Not enough data Ad hoc Analysis Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Integration into Third Party Applications Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Visual Workflow Management Not enough data Not enough data Visual Analytics Not enough data Not enough data Single Sign On Not enough data Not enough data Trend Analysis Not enough data Not enough data Predictive Analytics Not enough data Not enough data Data Visualization Not enough data Not enough data Data Connectors Not enough data Not enough data Benchmarking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Streaming Analytics Not enough data Not enough data Mobile Access Not enough data Not enough data Drag & Drop Not enough data Not enough data Dashboard Creation Not enough data Not enough data Data Visualization[Hide 83 FeaturesShow 83 Features](javascript:void(0);) Not enough data 8.2 754 Reports Dashboards 9.3(won by 0.6) 27 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.7 681 | Verified Reports Interface 8.6(tied score) 21 | Verified 8.6(tied score) 684 | Verified Steps to Answer 7.8 17 | Verified 8.2(won by 0.4) 620 | Verified Graphs and Charts 8.6(won by 0.4) 28 | Verified 8.2 677 | Verified Score Cards 8.0 19 | Verified 8.3(won by 0.3) 529 | Verified Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Generative AI AI Text Generation Not enough data 7.0(won by default) 100 AI Text Summarization Not enough data 7.1(won by default) 100 Generative AI Not enough data Not enough data Reports Reports Interface Not enough data 8.5(won by default) 113 Share Reports Not enough data 8.5(won by default) 110 Steps to Answer Not enough data 8.1(won by default) 104 Visualization Graphs and Charts Not enough data 8.5(won by default) 117 Score Cards Not enough data 8.5(won by default) 113 Dashboards Not enough data 8.7(won by default) 118 Formats Not enough data 8.3(won by default) 110 Mobile Dashboards Not enough data Not enough data Public Dashboards Not enough data Not enough data Private Dashboards Not enough data Not enough data Data Updates Historical Snapshots Not enough data 8.1(won by default) 107 Real-Time Updating Not enough data 8.3(won by default) 108 Collaboration Sharing Not enough data 8.4(won by default) 109 Co-Editing Not enough data 8.0(won by default) 106 Devices Not enough data 8.0(won by default) 103 Data Updates Historical Snapshots Not enough data 7.8(won by default) 137 Real-Time Updating Not enough data 8.0(won by default) 144 Scheduled/Automated Reports Not enough data 8.5(won by default) 146 Customizable Reports Not enough data Not enough data Predictive Analytics Not enough data Not enough data Data Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Additional Functionality KPI Monitoring Not enough data Not enough data Secure Data Storage Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Data Visualization Not enough data Not enough data Single Sign On Not enough data Not enough data Natural Language Search Not enough data Not enough data Search/Filter Not enough data Not enough data Alerts/Notifications Not enough data Not enough data AI Copilot Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Collaboration Tools Not enough data Not enough data Widgets Not enough data Not enough data Performance Metrics Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Activity Tracking Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Customizable Branding Not enough data Not enough data Data Aggregation Not enough data Not enough data Dashboard Creation Not enough data Not enough data Data Connectors Not enough data Not enough data Customizable Templates Not enough data Not enough data Data Synchronization Not enough data Not enough data API Not enough data Not enough data Forecasting Not enough data Not enough data Interactive Elements Not enough data Not enough data Single Page View Not enough data Not enough data Data Import/Export Not enough data Not enough data Drag & Drop Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Trend Analysis Not enough data Not enough data Workflow Management Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Functions/Calculations Not enough data Not enough data Historical Reporting Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Visual Discovery Not enough data Not enough data Real-Time Updates Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Data Mapping Not enough data Not enough data Relational Display Not enough data Not enough data Visual Analytics Not enough data Not enough data OLAP Not enough data Not enough data Ad hoc Query Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);) Not enough data 8.4 324 Metrics Engagement Not enough data 8.7(won by default) 238 Entry and Exit Pages Not enough data 8.4(won by default) 224 Standard Event Tracking Not enough data 8.3(won by default) 226 Custom Event Tracking Not enough data 8.4(won by default) 215 Retention Not enough data 8.3(won by default) 224 Return Not enough data 8.4(won by default) 219 Conversions Not enough data 8.5(won by default) 230 Funnels Not enough data 8.3(won by default) 223 Sessions - Digital Analytics Not enough data 8.8(won by default) 238 Reporting Retroactive Reporting Not enough data 8.6(won by default) 242 Segmentation Not enough data 8.5(won by default) 245 Mobile Reporting Not enough data 8.1(won by default) 199 Unification Across Devices Not enough data 8.4(won by default) 205 Custom Reports and Dashboards Not enough data 9.0(won by default) 254 Real-Time Reporting Not enough data 8.4(won by default) 242 Trending Not enough data Feature Not Available Other User Data Not enough data 8.7(won by default) 226 Site Search Reporting Not enough data 8.6(won by default) 209 Load Time Monitoring Not enough data 8.4(won by default) 201 Campaign Tracking Not enough data 8.7(won by default) 215 E-Commerce Not enough data 8.7(won by default) 207 Promotional Messages Not enough data 8.2(won by default) 179 Administration Alerts Not enough data 8.3(won by default) 191 Agentic AI - Digital Analytics Autonomous Task Execution Not enough data 7.4(won by default) 15 Cross-system Integration Not enough data 7.8(won by default) 15 Proactive Assistance Not enough data 7.8(won by default) 16 Decision Making Not enough data 7.9(won by default) 16 Administration API / Integrations Not enough data 8.4(won by default) 218 QA Testing Not enough data 8.3(won by default) 193 Performance and Reliability Not enough data 8.5(won by default) 245 User, Role, and Access Management Not enough data 8.6(won by default) 239 Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) Not enough data 8.2 312 Marketing Operations ROI Tracking Not enough data 8.6(won by default) 221 | Verified Data Collection Not enough data 8.7(won by default) 242 | Verified Customer Insights Not enough data 8.5(won by default) 229 | Verified Multi-User Access Not enough data 8.9(won by default) 244 | Verified Spend Management Not enough data 8.4(won by default) 130 White Label Not enough data Feature Not Available Multi-Channel Data Collection Not enough data Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution Not enough data 6.8(won by default) 14 Cross-system Integration Not enough data 7.5(won by default) 14 Proactive Assistance Not enough data 7.3(won by default) 14 Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Campaign Activity Campaign Insights Not enough data 8.6(won by default) 231 | Verified Reports and Dashboards Not enough data 8.8(won by default) 260 | Verified Campaign Stickiness Not enough data 8.5(won by default) 212 | Verified Multichannel Tracking Not enough data 8.5(won by default) 213 | Verified Brand Optimization Not enough data 8.4(won by default) 199 | Verified Predictive Analytics Not enough data 7.9(won by default) 120 | Verified Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Additional Functionality Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Source Connectors Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data Show 4 feature categories with incomplete data Data Management Platform (DMP)[Hide 69 FeaturesShow 69 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Data Management Platform (DMP) Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Planning Not enough data Not enough data Data Integration Offline Data Integration Not enough data Not enough data Mobile Data Integration Feature Not Available Not enough data Data Import/Export Not enough data Not enough data Collaboration Tools Not enough data Not enough data Real-Time Data Not enough data Not enough data Ad Network Integration Not enough data Not enough data 1st-Party Data Integration Not enough data Not enough data 2nd-Party Data Integration Not enough data Not enough data 3rd-Party Data Integration Not enough data Not enough data Data Analysis & Optimization Audience Segmentation Not enough data Not enough data Recommendations Not enough data Not enough data Standard Dashboards Not enough data Not enough data Custom Reports Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Platform Data Permissions Not enough data Not enough data User, Role, and Access Management Not enough data Not enough data Performance and Reliability Not enough data Not enough data Enterprise Scalability Not enough data Not enough data Internationalization Not enough data Not enough data Advertising Management Not enough data Not enough data Performance Management Not enough data Not enough data Campaign Management Not enough data Not enough data Data Storage Management Not enough data Not enough data Customer Experience Management Not enough data Not enough data Additional Functionality Contact Database Not enough data Not enough data AI Copilot Not enough data Not enough data Data Migration Not enough data Not enough data Engagement Tracking Not enough data Not enough data Data Visualization Not enough data Not enough data Audience Targeting Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Competitive Analysis Not enough data Not enough data Generative AI Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Synchronization Not enough data Not enough data CRM Not enough data Not enough data Content Library Not enough data Not enough data Data Mapping Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data API Not enough data Not enough data SMS Marketing Not enough data Not enough data Data Recovery Not enough data Not enough data Drip Campaigns Not enough data Not enough data Customer Database Not enough data Not enough data Email Marketing Not enough data Not enough data Data Profiling Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Click Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Data Transformation Not enough data Not enough data Multi-Campaign Not enough data Not enough data A/B Testing Not enough data Not enough data Campaign Analytics Not enough data Not enough data Data Verification Not enough data Not enough data Data Extraction Not enough data Not enough data Behavioral Analytics Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Reporting & Statistics Not enough data Not enough data ROI Tracking Not enough data Not enough data Predictive Analytics Not enough data Not enough data Data Preparation[Hide 25 FeaturesShow 25 Features](javascript:void(0);) Not enough data Not enough data Data Source Access Breadth of Data Sources Not enough data Not enough data Ease of Data Connectivity Not enough data Not enough data API Connectivity Not enough data Not enough data Data Interaction Profiling and Classification Not enough data Not enough data Metadata Management Not enough data Not enough data Data Modeling Not enough data Not enough data Data Joining Not enough data Not enough data Data Blending Not enough data Not enough data Data Quality and Cleansing Not enough data Not enough data Data Sharing Not enough data Not enough data Data Governance Not enough data Not enough data Data Exporting Breadth of Integrations Not enough data Not enough data Ease of Integrations Not enough data Not enough data Data Workflows Not enough data Not enough data Generative AI AI Text Generation Not enough data Not enough data Generative AI Not enough data Not enough data Additional Functionality Data Analysis Tools Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Data Extraction Not enough data Not enough data Reporting/Analytics Not enough data Not enough data AI Copilot Not enough data Not enough data Data Mapping Not enough data Not enough data ETL Not enough data Not enough data Big Data Analytics Not enough data Not enough data Data Quality Control Not enough data Not enough data ETL Tools[Hide 57 FeaturesShow 57 Features](javascript:void(0);) Not enough data Not enough data Management Reporting Not enough data Not enough data Auditing Not enough data Not enough data Functionality Extraction Not enough data Not enough data Transformation Not enough data Not enough data Loading Not enough data Not enough data Automation Not enough data Not enough data Scalability Not enough data Not enough data Non-Relational Transformations Not enough data Not enough data Data Extraction Not enough data Not enough data Additional Functionality Data Mapping Not enough data Not enough data Monitoring Not enough data Not enough data Charting Not enough data Not enough data Integration Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Ad hoc Analysis Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data API Not enough data Not enough data Match & Merge Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Metadata Management Not enough data Not enough data Pipeline Management Not enough data Not enough data Job Scheduling Not enough data Not enough data Dashboard Creation Not enough data Not enough data Data Storage Management Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Data Import/Export Not enough data Not enough data Generative AI Not enough data Not enough data Data Quality Control Not enough data Not enough data Data Connectors Not enough data Not enough data Customizable Reports Not enough data Not enough data Single Sign On Not enough data Not enough data Version Control Not enough data Not enough data Visual Analytics Not enough data Not enough data Accounting Integration Not enough data Not enough data Real-Time Data Not enough data Not enough data eCommerce Management Not enough data Not enough data AI Copilot Not enough data Not enough data CRM Not enough data Not enough data Data Visualization Not enough data Not enough data SSL Security Not enough data Not enough data Search/Filter Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Collaboration Tools Not enough data Not enough data Performance Management Not enough data Not enough data Data Synchronization Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Replication Not enough data Not enough data Activity Dashboard Not enough data Not enough data Database Support Not enough data Not enough data Workflow Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Predictive Analytics Not enough data Not enough data Data Migration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Data Analysis Tools Not enough data Not enough data Master Data Management (MDM)[Hide 45 FeaturesShow 45 Features](javascript:void(0);) Not enough data Not enough data Management Hierarchy Management Not enough data Not enough data Reference Data Management Not enough data Not enough data Data Lineage Feature Not Available Not enough data Metadata Management Feature Not Available Not enough data Real-Time Data Not enough data Not enough data Workflow Management Not enough data Not enough data Process Management Not enough data Not enough data Catalog Management Not enough data Not enough data Compliance Management Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Functionality Multi-Domain Feature Not Available Not enough data Match & Merge Not enough data Not enough data Relationship Mapping Not enough data Not enough data User Interface Not enough data Not enough data Data Mapping Not enough data Not enough data Security Data Governance Feature Not Available Not enough data Data Masking Not enough data Not enough data Additional Functionality Reporting/Analytics Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Data Migration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Monitoring Not enough data Not enough data Data Quality Control Not enough data Not enough data Data Profiling Not enough data Not enough data Collaboration Tools Not enough data Not enough data AI Copilot Not enough data Not enough data Performance Metrics Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Connectors Not enough data Not enough data Audit Trail Not enough data Not enough data Data Verification Not enough data Not enough data Data Extraction Not enough data Not enough data Deduplication Not enough data Not enough data Visualization Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Data Import/Export Not enough data Not enough data API Not enough data Not enough data Generative AI Not enough data Not enough data Activity Tracking Not enough data Not enough data Data Visualization Not enough data Not enough data Activity Dashboard Not enough data Not enough data Version Control Not enough data Not enough data User Insights Reviewers' Company Size [![ClicData](https://images.g2crowd.com/uploads/product/hd_favicon/981ca7d2a3f2b8c36e43f2e437992f45/clicdata.svg "ClicData")](https://www.g2.com/products/clicdata/reviews) ClicData Small-Business(50 or fewer emp.) 56.1% Mid-Market(51-1000 emp.) 29.3% Enterprise(\> 1000 emp.) 14.6% [![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")](https://www.g2.com/products/looker/reviews) Looker Small-Business(50 or fewer emp.) 19.4% Mid-Market(51-1000 emp.) 60.4% Enterprise(\> 1000 emp.) 20.1% Small-Business (50 or fewer emp.) 56.1% 19.4% Mid-Market (51-1000 emp.) 29.3% 60.4% Enterprise (\> 1000 emp.) 14.6% 20.1% Reviewers' Industry [![ClicData](https://images.g2crowd.com/uploads/product/hd_favicon/981ca7d2a3f2b8c36e43f2e437992f45/clicdata.svg "ClicData")](https://www.g2.com/products/clicdata/reviews) ClicData Information Technology and Services 22.0% Computer Software 14.6% Retail 4.9% Automotive 2.4% Construction 2.4% Other 53.7% [![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")](https://www.g2.com/products/looker/reviews) Looker Computer Software 11.6% Information Technology and Services 11.2% Marketing and Advertising 8.4% Financial Services 7.4% Internet 6.0% Other 55.5% Alternatives **ClicData Alternatives** 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