# CleverTap vs Zoho Marketing Automation Comparison
---
## AI Generated Summary
- **G2 reviewers report** that CleverTap excels in providing a comprehensive customer engagement platform, integrating customer data, segmentation, analytics, and engagement into a single interface. Users appreciate the ability to manage all communication channels, such as email and SMS, in one place, which enhances the relevance of their messaging.
- **Users say** that Zoho Marketing Automation offers a user-friendly experience, particularly for managing email campaigns and lead nurturing. The intuitive interface and easy setup of automation workflows are frequently highlighted, making it a solid choice for small businesses looking to streamline their marketing efforts.
- **Reviewers mention** that CleverTap's high degree of customization allows for targeted user engagement, with features like predictive analytics and automated journeys that help tailor communications effectively. This capability is particularly beneficial for mid-market companies aiming to enhance customer interactions.
- **According to verified reviews** , Zoho Marketing Automation shines in its seamless CRM integration, which simplifies campaign management and improves conversion rates. Users appreciate how it consolidates campaign management, customer journeys, and performance tracking, making daily operations more organized.
- **G2 reviewers highlight** that CleverTap's superior support quality is a significant advantage, with users noting the proactive assistance and responsiveness of the support team. This level of support is crucial for businesses that require reliable help during implementation and ongoing use.
- **Users report** that while Zoho Marketing Automation is effective for small businesses, it may not offer the same depth of features as CleverTap, particularly in areas like advanced analytics and multi-channel engagement. This could be a consideration for businesses looking for more robust marketing capabilities as they scale.



| | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 664 | 114 | 
| **Largest Market Segment** | Mid-Market (53.1% of reviews) | Small-Business (60.8% of reviews) | 
| **Entry Level Price** | $75.00 Per Month | Free Trial | 

---
## Top Pros & Cons

### CleverTap

Pros:
- Analytics (45 reviews)
- Customer Support (45 reviews)

Cons:
- Learning Curve (29 reviews)
- Missing Features (16 reviews)

### Zoho Marketing Automation

Pros:
- Automation (19 reviews)
- Ease of Use (18 reviews)

Cons:
- Learning Curve (10 reviews)
- Poor Customer Support (8 reviews)

---
## Ratings Comparison
| Rating | CleverTap | Zoho Marketing Automation | 
|---|---|---|
  | **Meets Requirements** | 8.8 (554 reviews) | 8.1 (83 reviews) | 
  | **Ease of Use** | 8.9 (557 reviews) | 8.1 (83 reviews) | 
  | **Ease of Setup** | 8.5 (343 reviews) | 7.9 (52 reviews) | 
  | **Ease of Admin** | 9.0 (248 reviews) | 7.5 (38 reviews) | 
  | **Quality of Support** | 9.0 (545 reviews) | 8.0 (76 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (246 reviews) | 7.9 (38 reviews) | 
  | **Product Direction (% positive)** | 9.5 (538 reviews) | 8.5 (79 reviews) | 

---
## Pricing

### CleverTap

#### Entry-Level Pricing

Plan: Essentials

Price: $75.00 Per Month

Description: Get started with the fundamentals of engagement to drive meaningful customer interactions

Key Features:
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize

[Browse all 3 editions](https://www.g2.com/products/clevertap/pricing)

#### Free Trial

Yes

### Zoho Marketing Automation

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial

Description: With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan. 

Key Features:
- Get started with Zoho Marketing Automation with Free trial

[Browse all 4 editions](https://www.g2.com/products/zoho-marketing-automation/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.4/10 | 219 |
| **Zoho Marketing Automation** | 8.1/10 | 68 |

#### Email Marketing

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Building and Personalizing Emails** | 9.0 (173 reviews) | 8.2 (48 reviews) | 
| **Sending Outbound Emails** | 8.9 (166 reviews) | 8.6 (46 reviews) | 
| **Manage Email Deliverability** | 8.9 (161 reviews) | 8.6 (45 reviews) | 
| **Automated Email Responses** | 8.8 (151 reviews) | 8.7 (49 reviews) | 

#### Online Marketing

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Landing Pages and Forms** | 8.1 (130 reviews) | 8.3 (46 reviews) | 
| **Dynamic Content** | 8.7 (157 reviews) | 7.9 (44 reviews) | 
| **A/B Testing** | 9.1 (168 reviews) | 8.1 (41 reviews) | 
| **Mobile Optimized** | 9.1 (157 reviews) | 8.2 (43 reviews) | 
| **Search Tracking and Optimization** | 8.2 (134 reviews) | 7.9 (43 reviews) | 

#### Lead Management

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Marketing Lead Database** | 8.9 (140 reviews) | 8.6 (46 reviews) | 
| **Data Quality Management** | 8.6 (139 reviews) | Feature Not Available | 
| **Segmentation** | 9.2 (175 reviews) | 8.2 (51 reviews) | 
| **Lead Scoring and Grading** | 8.4 (123 reviews) | 8.1 (48 reviews) | 
| **Lead Nurturing** | 8.6 (137 reviews) | 8.5 (51 reviews) | 
| **Online Behavior Tracking** | 8.6 (150 reviews) | 8.2 (47 reviews) | 
| **Automated Alerts and Tasks** | 8.6 (142 reviews) | 8.1 (47 reviews) | 
| **CRM Lead Integration** | 8.8 (138 reviews) | 8.6 (51 reviews) | 

#### Campaign Management

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Program Management** | 8.8 (149 reviews) | 8.5 (47 reviews) | 
| **Event / Webinar Marketing** | 8.1 (137 reviews) | 7.5 (41 reviews) | 
| **Calendaring** | 8.1 (130 reviews) | 8.3 (42 reviews) | 
| **Budgeting** | 7.8 (125 reviews) | 7.5 (40 reviews) | 

#### Social

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Social Listening** | Feature Not Available | 8.0 (41 reviews) | 
| **Social Sharing** | 7.9 (130 reviews) | 8.0 (40 reviews) | 
| **Social Campaigns** | 7.9 (135 reviews) | 8.5 (40 reviews) | 
| **Social Media Engagement** | 7.7 (128 reviews) | 8.0 (41 reviews) | 
| **Social Media Advertising** | 8.0 (134 reviews) | 7.9 (42 reviews) | 

#### Reporting & Analytics

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Basic Reporting** | 9.0 (165 reviews) | 8.3 (50 reviews) | 
| **Web Analytics** | 8.4 (151 reviews) | 8.3 (45 reviews) | 
| **ROI Analytics** | 8.4 (148 reviews) | 7.7 (44 reviews) | 
| **Revenue Analytics** | 8.5 (142 reviews) | 7.8 (44 reviews) | 
| **SEO / Keyword Analytics** | 7.3 (122 reviews) | 7.3 (40 reviews) | 

#### Platform

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Customization ** | 8.7 (157 reviews) | 7.7 (36 reviews) | 
| **Workflow Capability** | 8.7 (138 reviews) | 8.6 (42 reviews) | 
| **User, Role, and Access Management** | 9.2 (155 reviews) | 8.5 (37 reviews) | 
| **Internationalization** | 8.3 (122 reviews) | 7.4 (36 reviews) | 
| **Sandbox / Test Environments** | 8.6 (129 reviews) | 7.8 (31 reviews) | 
| **Performance and Reliability** | 8.8 (144 reviews) | 8.3 (38 reviews) | 
| **Output Document Generation** | 8.5 (122 reviews) | Feature Not Available | 

#### Agentic AI - Marketing Automation

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 7.8 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (9 reviews) | 5.3 (5 reviews) | 
| **Decision Making** | 7.2 (9 reviews) | Not enough data | 

#### Integration

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Data Import & Export Tools** | 8.6 (161 reviews) | 8.2 (39 reviews) | 
| **Integration APIs** | 8.5 (153 reviews) | 7.9 (39 reviews) | 
| **Breadth of Partner Applications** | 8.2 (137 reviews) | 7.9 (37 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.0/10 | 249 |
| **Zoho Marketing Automation** | N/A | N/A |

#### User Identification

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Demographics** | 8.6 (197 reviews) | Not enough data | 
| **User Segmentation** | 9.2 (212 reviews) | Not enough data | 
| **Geolocation** | 8.6 (183 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Custom Event Tracking** | 9.2 (204 reviews) | Not enough data | 
| **Real-Time Insights** | 9.0 (201 reviews) | Not enough data | 
| **Attribution** | 8.7 (181 reviews) | Not enough data | 
| **Dashboard** | 8.8 (211 reviews) | Not enough data | 
| **User Path Tracking** | 8.8 (187 reviews) | Not enough data | 
| **User Activity History** | 9.1 (192 reviews) | Not enough data | 

#### Metrics

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Engagement** | 9.1 (165 reviews) | Not enough data | 
| **Exit Tracking** | 9.0 (94 reviews) | Not enough data | 
| **Retention** | 9.0 (157 reviews) | Not enough data | 
| **Return** | 9.0 (140 reviews) | Not enough data | 
| **Conversions** | 9.1 (161 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.5/10 | 283 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Campaigns

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Customize** | 9.0 (241 reviews) | Not enough data | 
| **Scheduling** | 9.3 (256 reviews) | Not enough data | 
| **Retarget** | 8.9 (241 reviews) | Not enough data | 
| **Segmentation** | 9.2 (260 reviews) | Not enough data | 
| **Triggered Notifications** | 9.3 (242 reviews) | Not enough data | 

#### Analytics

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Campaign Performance** | 8.9 (251 reviews) | Not enough data | 
| **Audience Insights** | 8.8 (238 reviews) | Not enough data | 

#### Optimization

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **A/B Testing** | 8.9 (239 reviews) | Not enough data | 
| **Personalization** | 9.0 (246 reviews) | Not enough data | 
| **Rich Notifications** | 9.0 (237 reviews) | Not enough data | 
| **Integrations** | 8.7 (218 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (8 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.3/10 | 86 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Segmentation

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **A/B Testing** | 9.4 (71 reviews) | Not enough data | 
| **Customer Profiles** | 9.5 (69 reviews) | Not enough data | 

#### Targeting

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Behavioral Targeting** | 9.5 (67 reviews) | Not enough data | 
| **Contextual Targeting** | 9.4 (67 reviews) | Not enough data | 

#### Triggered Content

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Geofencing** | 9.3 (58 reviews) | Not enough data | 
| **Triggered Emails** | 9.4 (67 reviews) | Not enough data | 
| **Triggered Messages** | 9.4 (67 reviews) | Not enough data | 

#### Personalized Content

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Recommendation Engine** | 9.2 (60 reviews) | Not enough data | 
| **Personalized Discounts** | 8.5 (59 reviews) | Not enough data | 
| **Website Personalization** | 9.0 (56 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Text Messaging

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Feature Not Available | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 
| **Text-to-Landline** | Not enough data | Not enough data | 
| **Short Codes** | Not enough data | Feature Not Available | 
| **API Integration** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.6/10 | 192 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Platform Basics

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Templates** | 8.6 (162 reviews) | Not enough data | 
| **Exporting** | 8.6 (157 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 8.9 (151 reviews) | Not enough data | 
| **Multiple Personas** | 8.8 (137 reviews) | Not enough data | 
| **Data Analytics ** | 8.8 (141 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Platform Basics

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 
| **Journey Optimization** | Not enough data | Not enough data | 

#### Platform Data

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 
| **Trends Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Automated Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.5/10 | 33 |
| **Zoho Marketing Automation** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Transactional Messages** | 8.4 (27 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 8.8 (30 reviews) | Not enough data | 
| **Conversational Messaging** | 8.0 (28 reviews) | Not enough data | 
| **Personalization** | 8.9 (29 reviews) | Not enough data | 
| **Promotional Messages** | 8.6 (30 reviews) | Not enough data | 
| **Automated Replies** | 8.6 (29 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Segmentation** | 8.4 (29 reviews) | Not enough data | 
| **API Integration** | 8.6 (28 reviews) | Not enough data | 
| **WhatsApp Commerce** | 8.1 (26 reviews) | Not enough data | 
| **Analytics** | 8.7 (28 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.6/10 | 282 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Analysis

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Application Attribution** | 8.6 (193 reviews) | Not enough data | 
| **Campaign Analysis** | 8.9 (237 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 8.7 (179 reviews) | Not enough data | 
| **Custom Dashboards** | 8.9 (180 reviews) | Not enough data | 

#### Campaigns

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Proximity Marketing** | 8.5 (189 reviews) ✓ Verified | Not enough data | 
| **Push Notifications** | 9.3 (245 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.8 (190 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.3 (151 reviews) | Not enough data | 
| **Email Campaigns** | 9.1 (183 reviews) | Not enough data | 
| **Audience Segmentation** | 9.3 (204 reviews) | Not enough data | 

#### Engagement

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Coupons and Promotions** | 8.6 (165 reviews) | Not enough data | 

#### Platform

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Optimization** | 8.8 (202 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.8 (202 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.6 (174 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (14 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (12 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (14 reviews) | Not enough data | 
| **Decision Making** | 8.2 (14 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.4/10 | 301 |
| **Zoho Marketing Automation** | 7.9/10 | 31 |

#### Marketing Operations

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **ROI Tracking** | 8.4 (218 reviews) ✓ Verified | 7.8 (24 reviews) ✓ Verified | 
| **Data Collection** | 8.8 (248 reviews) ✓ Verified | 8.1 (24 reviews) ✓ Verified | 
| **Customer Insights** | 8.8 (255 reviews) ✓ Verified | 7.8 (24 reviews) ✓ Verified | 
| **Multi-User Access** | 9.0 (238 reviews) ✓ Verified | 8.4 (23 reviews) ✓ Verified | 
| **Spend Management** | 8.1 (101 reviews) | 7.3 (22 reviews) ✓ Verified | 
| **White Label** | Feature Not Available | 7.2 (20 reviews) | 

#### Campaign Activity

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Campaign Insights** | 8.9 (262 reviews) ✓ Verified | 8.5 (23 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.7 (266 reviews) ✓ Verified | 7.8 (25 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.6 (239 reviews) ✓ Verified | 8.3 (24 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.8 (234 reviews) ✓ Verified | 8.3 (23 reviews) ✓ Verified | 
| **Brand Optimization** | 8.6 (223 reviews) ✓ Verified | 8.0 (22 reviews) ✓ Verified | 
| **Predictive Analytics** | 8.5 (176 reviews) ✓ Verified | 7.1 (21 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (8 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.1/10 | 177 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Metrics

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Engagement** | 9.1 (165 reviews) | Not enough data | 
| **Exit Tracking** | 9.0 (94 reviews) | Not enough data | 
| **Retention** | 9.0 (157 reviews) | Not enough data | 
| **Return** | 9.0 (140 reviews) | Not enough data | 
| **Conversions** | 9.1 (161 reviews) | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.0/10 | 172 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Variation Testing

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **A/B Testing** | 9.1 (123 reviews) | Not enough data | 
| **WYSIWYG Editor** | 8.4 (101 reviews) | Not enough data | 
| **Conversion Goal** | 8.9 (103 reviews) | Not enough data | 
| **Percentage of Traffic** | 9.0 (117 reviews) | Not enough data | 
| **Confidence Level** | 9.0 (37 reviews) | Not enough data | 
| **Multivariant Testing** | 9.1 (107 reviews) | Not enough data | 

#### Reporting

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Segmentation** | 9.2 (139 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.0 (137 reviews) | Not enough data | 

#### Personalization

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Standard Targeting** | 9.0 (123 reviews) | Not enough data | 
| **Custom Targeting** | 9.1 (121 reviews) | Not enough data | 
| **Data Segmentation** | 9.2 (105 reviews) | Not enough data | 

#### Administration

| Feature | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **API / Integrations** | 8.8 (131 reviews) | Not enough data | 
| **QA Testing** | 8.5 (46 reviews) | Not enough data | 
| **Performance and Reliability** | 8.9 (137 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.1 (141 reviews) | Not enough data | 

---
## Categories
**Shared Categories (4):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)

**Unique to CleverTap (5):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines)

**Unique to Zoho Marketing Automation (2):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | CleverTap | Zoho Marketing Automation | 
|---|---|---|
| **Small-Business** | 27.9% | 60.8% | 
| **Mid-Market** | 53.1% | 34.3% | 
| **Enterprise** | 19.0% | 4.9% | 

### By Industry

#### CleverTap

- **Financial Services:** 16.8%
- **Information Technology and Services:** 6.2%
- **Internet:** 5.7%
- **Entertainment:** 5.4%
- **Retail:** 5.2%
- **Marketing and Advertising:** 5.1%
- **Health, Wellness and Fitness:** 4.4%
- **Telecommunications:** 3.3%
- **Food & Beverages:** 3.2%
- **Consumer Goods:** 2.8%
- **Other:** 41.9%

#### Zoho Marketing Automation

- **Marketing and Advertising:** 21.9%
- **Information Technology and Services:** 12.5%
- **Computer Software:** 9.4%
- **Financial Services:** 5.2%
- **Retail:** 5.2%
- **Health, Wellness and Fitness:** 3.1%
- **Staffing and Recruiting:** 3.1%
- **Education Management:** 3.1%
- **Construction:** 3.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 31.3%

---
## Alternatives

### Alternatives to CleverTap

- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (766 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1409 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (635 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1211 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (780 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (842 reviews)

### Alternatives to Zoho Marketing Automation

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14849 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14707 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1356 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5427 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4627 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews) — 4.7/5 stars (371 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)

---
## Top Discussions

### CleverTap

- Title: [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) — 5 comments, 2 upvotes
  > **Top comment:** "very nice industry"
- Title: [How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?](https://www.g2.com/discussions/how-do-i-track-uninstallers-is-there-a-way-to-find-out-exactly-about-my-uninstaller-base) — 2 comments, 1 upvote
  > **Top comment:** "You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first."
- Title: [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) — 1 comment, 1 upvote
  > **Top comment:** "Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement...."
- Title: [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) — 1 comment, 1 upvote
  > **Top comment:** "I initially invested a total sum of $95,000 over a period of 18 weeks. My bonus/profit was $170,000, every attempt to make withdrawal failed and I was..."
- Title: [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) — 1 comment, 1 upvote
  > **Top comment:** "Catalina, CleverTap Journeys are ideal for engaging users across the lifecycle of your app (including new users). Check this link for few use cases and the..."

### Zoho Marketing Automation

- Title: [How do I use Zoho marketing automation?](https://www.g2.com/discussions/how-do-i-use-zoho-marketing-automation) — 1 comment
  > **Top comment:** "Comment deleted by user."
- Title: [Is Zoho a marketing automation tool?](https://www.g2.com/discussions/is-zoho-a-marketing-automation-tool) — 1 comment *(includes official response)*
  > **Top comment:** "Zoho Corporation is a global tech company offering SaaS applications and online productivity tools.  
Zoho Marketing Automation is an omnichannel marketing..."
- Title: [What are marketing automation features?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-marketing-automation-features) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Zoho Marketing Automation is equipped with the finest marketing features enabling businesses of any size to go-to-market instantly. Here are a few feature..."
- Title: [What are the four key features of marketing automation software?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-the-four-key-features-of-marketing-automation-software) — 1 comment *(includes official response)*
  > **Top comment:** "A marketing automation software helps businesses automate the entire customer lifecycle, right from creating awareness for your brand, to engage with..."
- Title: [How can I use this?](https://www.g2.com/discussions/how-can-i-use-this) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "You can use Zoho Marketing Automation for engaging with your audience on multiple channels using different automated campaigns.

Use this link to start..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/clevertap-vs-zoho-marketing-automation)