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At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Small-Business (54.8% of reviews)
Entry-Level Pricing
$75.00 Per Month
Free Trial
CleverTap
Star Rating
(633)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansZoho Marketing Automation
Star Rating
(92)4.2 out of 5
Market Segments
Small-Business (54.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CleverTap excels in user satisfaction, boasting a significantly higher overall score compared to Zoho Marketing Automation. Users appreciate its robust analytics capabilities, which help track performance and engage customers effectively through personalized communication.
- Users say that CleverTap's implementation process is smooth and intuitive, with many highlighting the responsive support team that assists with onboarding and troubleshooting. In contrast, some Zoho users have noted challenges with setup, despite its strong integration within the Zoho ecosystem.
- Reviewers mention that CleverTap offers superior features for campaign management, including the ability to create diverse journeys across multiple channels. Users have praised its automation capabilities, which allow for timely and relevant customer engagement based on app activity.
- According to verified reviews, Zoho Marketing Automation shines with its unified dashboard and multi-channel automation, making it a strong choice for businesses already using other Zoho products. Users find its lead scoring and behavior-based journeys particularly valuable for managing customer interactions.
- Users highlight that CleverTap's ease of use is a standout feature, with many finding the platform intuitive and user-friendly. In comparison, while Zoho offers a solid user experience, some users feel it could benefit from enhancements in usability and workflow automation.
- G2 reviewers note that CleverTap's strong market presence and extensive user base contribute to its reliability, with a higher volume of recent reviews indicating consistent performance. Zoho, while popular among small businesses, has fewer reviews, which may suggest a less widespread user experience.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Zoho Marketing Automation
Free Trial
Free Trial
With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan.
- Get started with Zoho Marketing Automation with Free trial
Free Trial
CleverTap
Free Trial is available
Zoho Marketing Automation
Free Trial is available
Ratings
Meets Requirements
8.8
529
8.1
71
Ease of Use
8.9
531
8.1
71
Ease of Setup
8.5
317
7.8
39
Ease of Admin
9.0
244
7.6
33
Quality of Support
9.0
521
8.1
65
Has the product been a good partner in doing business?
9.2
243
8.1
33
Product Direction (% positive)
9.5
513
8.6
69
Features by Category
Email Marketing
9.0
168
8.2
42
8.9
161
8.6
42
8.9
160
8.5
42
8.8
148
8.7
45
Online Marketing
8.1
129
8.2
44
8.7
155
7.8
43
9.1
163
8.0
38
9.1
155
8.1
40
8.2
133
7.9
44
Lead Management
8.9
139
8.6
46
8.6
138
Feature Not Available
9.2
169
8.3
46
8.4
123
8.2
46
8.6
136
8.5
47
8.6
147
8.2
46
8.6
139
8.2
46
8.7
136
8.6
45
Campaign Management
8.8
147
8.3
43
8.1
136
7.5
42
8.1
130
8.3
43
7.8
124
7.5
40
Social
Feature Not Available
8.0
42
7.9
130
8.0
41
7.9
135
8.5
40
7.7
128
8.0
42
8.0
134
7.9
42
Reporting & Analytics
8.9
162
8.4
47
8.4
150
8.2
44
8.4
147
7.8
43
8.5
141
7.8
44
7.3
122
7.3
41
Platform
8.7
154
7.7
35
8.7
136
8.5
37
9.2
152
8.5
35
8.3
122
7.4
34
8.6
128
7.8
31
8.8
142
8.4
35
8.5
121
Feature Not Available
Agentic AI - Marketing Automation
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
Integration
8.6
157
8.3
37
8.5
149
7.9
36
8.2
136
7.9
36
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Campaigns
9.0
240
Not enough data
9.3
253
Not enough data
8.9
240
Not enough data
9.2
257
Not enough data
9.3
241
Not enough data
Analytics
8.9
250
Not enough data
8.8
237
Not enough data
Optimization
8.9
238
Not enough data
9.0
245
Not enough data
9.0
235
Not enough data
8.7
217
Not enough data
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Segmentation
9.4
70
Not enough data
9.5
67
Not enough data
Targeting
9.4
66
Not enough data
9.3
66
Not enough data
Triggered Content
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Not enough data
Personalized Content
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Not enough data
Analysis
8.6
193
Not enough data
8.9
229
|
Verified
Not enough data
8.7
178
Not enough data
8.9
177
Not enough data
Campaigns
8.5
190
|
Verified
Not enough data
9.3
237
|
Verified
Not enough data
8.8
188
Not enough data
8.2
152
Not enough data
9.1
178
Not enough data
9.3
192
Not enough data
Engagement
8.6
166
Not enough data
Platform
8.8
201
Not enough data
8.8
197
|
Verified
Not enough data
8.6
174
Not enough data
Agentic AI - Mobile Marketing
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Not enough data
Marketing Operations
8.4
217
|
Verified
7.8
25
|
Verified
8.8
246
|
Verified
8.1
24
|
Verified
8.8
252
|
Verified
7.9
25
|
Verified
9.1
237
|
Verified
8.4
24
|
Verified
8.1
101
7.2
23
|
Verified
Feature Not Available
7.1
21
Campaign Activity
8.9
259
|
Verified
8.5
24
|
Verified
8.7
262
|
Verified
7.9
24
|
Verified
8.7
238
|
Verified
8.3
24
|
Verified
8.8
231
|
Verified
8.2
23
|
Verified
8.6
222
|
Verified
8.0
23
|
Verified
8.5
175
|
Verified
7.1
22
|
Verified
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and Zoho Marketing Automation are categorized as Marketing Analytics, Marketing Automation, Customer Journey Mapping, and WhatsApp Marketing
Unique Categories
CleverTap is categorized as Push Notification, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, and Personalization Engines
Zoho Marketing Automation is categorized as SMS Marketing and Customer Journey Analytics
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Marketing Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
17.0%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.4%
Marketing and Advertising
20.2%
Information Technology and Services
11.9%
Computer Software
8.3%
Retail
6.0%
Financial Services
4.8%
Other
48.8%
Alternatives
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
4 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
How can I use this?
1 Comment
Official Response from Zoho Marketing Automation
You can use Zoho Marketing Automation for engaging with your audience on multiple channels using different automated campaigns.
Use this link to start...Read more
What are the four key features of marketing automation software?
1 Comment
Official Response from Zoho Marketing Automation
A marketing automation software helps businesses automate the entire customer lifecycle, right from creating awareness for your brand, to engage with...Read more
Is Zoho a marketing automation tool?
1 Comment
Official Response from Zoho Marketing Automation
Zoho Corporation is a global tech company offering SaaS applications and online productivity tools.
Zoho Marketing Automation is an omnichannel marketing...Read more
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