Compare CleverTap and Wati 
At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Small-Business (78.2% of reviews)
Entry-Level Pricing
$75.00 Per Month
Contact Us
CleverTap
Star Rating
(642)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansWati
Star Rating
(461)4.6 out of 5
Market Segments
Small-Business (78.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Wati excels in user-friendliness, with many users appreciating its simple interface that makes customer communications faster and more efficient. In contrast, while CleverTap offers robust features, some users find it less intuitive for day-to-day tasks.
- Users say that Wati's setup process is straightforward and well-guided, making it easy for businesses to get started quickly. CleverTap, while powerful, has received feedback indicating that its configuration can be more complex, which may pose challenges for new users.
- Reviewers mention that CleverTap shines in its analytics capabilities, allowing users to monitor customer activity and send timely communications based on events. However, Wati also provides effective messaging tools, particularly for WhatsApp, which users find beneficial for managing customer support.
- According to verified reviews, Wati has a strong focus on customer support, with users highlighting its ability to manage chats easily and respond quickly. CleverTap, while praised for its responsive support team, may not match the same level of immediacy in chat management.
- G2 reviewers highlight that both products have received similar star ratings, but Wati's higher G2 Score reflects greater overall satisfaction among users. This suggests that Wati may be better suited for small businesses looking for a reliable and efficient messaging solution.
- Users appreciate CleverTap's capabilities in personalization and automation, allowing for the creation of diverse marketing campaigns. However, Wati's focus on conversational messaging and automated replies is seen as a significant advantage for businesses prioritizing customer interaction through WhatsApp.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Wati
Growth
Contact Us
Send WhatsApp messages to thousands of users in one click to improve reach.
- 5 Agents
- Blue Tick Verification & Assistance
- 1,000 Free Conversations per month
Free Trial
CleverTap
Free Trial is available
Wati
Free Trial is available
Ratings
Meets Requirements
8.8
538
8.9
355
Ease of Use
8.9
540
9.2
365
Ease of Setup
8.5
326
9.0
328
Ease of Admin
9.0
249
9.1
274
Quality of Support
9.0
529
8.6
347
Has the product been a good partner in doing business?
9.3
247
9.1
270
Product Direction (% positive)
9.5
522
9.3
335
Features by Category
Email Marketing
9.0
168
Not enough data
8.9
161
Not enough data
8.9
159
Not enough data
8.8
147
Not enough data
Online Marketing
8.1
128
Not enough data
8.7
154
Not enough data
9.1
163
Not enough data
9.1
155
Not enough data
8.2
132
Not enough data
Lead Management
8.9
138
Not enough data
8.6
137
Not enough data
9.2
170
Not enough data
8.4
122
Not enough data
8.6
135
Not enough data
8.6
146
Not enough data
8.6
139
Not enough data
8.8
136
Not enough data
Campaign Management
8.8
146
Not enough data
8.1
135
Not enough data
8.1
129
Not enough data
7.8
123
Not enough data
Social
Feature Not Available
Not enough data
7.9
129
Not enough data
7.9
134
Not enough data
7.7
127
Not enough data
8.0
133
Not enough data
Reporting & Analytics
8.9
162
Not enough data
8.4
149
Not enough data
8.4
146
Not enough data
8.5
140
Not enough data
7.4
121
Not enough data
Platform
8.7
155
Not enough data
8.7
137
Not enough data
9.2
153
Not enough data
8.3
122
Not enough data
8.6
127
Not enough data
8.8
142
Not enough data
8.5
120
Not enough data
Agentic AI - Marketing Automation
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
Integration
8.6
158
Not enough data
8.5
150
Not enough data
8.2
135
Not enough data
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.7
209
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Campaigns
9.0
239
Not enough data
9.3
253
Not enough data
8.9
240
Not enough data
9.2
257
Not enough data
9.3
241
Not enough data
Analytics
8.9
250
Not enough data
8.8
237
Not enough data
Optimization
8.9
239
Not enough data
9.0
244
Not enough data
9.0
236
Not enough data
8.7
217
Not enough data
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Segmentation
9.4
70
Not enough data
9.5
67
Not enough data
Targeting
9.5
67
Not enough data
9.3
66
Not enough data
Triggered Content
9.3
58
Not enough data
9.4
65
Not enough data
9.4
66
Not enough data
Personalized Content
9.2
59
Not enough data
8.5
58
Not enough data
9.0
56
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Design
Not enough data
8.7
154
Not enough data
7.9
152
Not enough data
8.6
165
Not enough data
8.5
153
Not enough data
8.7
154
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Basics
8.6
162
Not enough data
8.6
157
Not enough data
8.9
151
Not enough data
8.8
137
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Functionality
Not enough data
8.8
132
Not enough data
8.5
117
Not enough data
8.5
113
Support
Not enough data
8.6
119
Not enough data
8.3
114
Not enough data
8.6
129
Responses
Not enough data
8.6
173
Not enough data
8.8
167
Not enough data
8.7
165
Not enough data
8.6
159
Not enough data
8.5
153
Platform
Not enough data
8.7
163
Not enough data
8.8
142
Not enough data
8.4
159
Not enough data
8.0
162
Not enough data
Feature Not Available
Not enough data
8.7
150
Not enough data
8.6
151
Generative AI
Not enough data
7.3
96
Not enough data
Feature Not Available
Messaging Channels
Not enough data
7.4
44
Not enough data
Feature Not Available
Not enough data
7.1
46
Not enough data
9.1
67
Administration
Not enough data
9.2
66
Not enough data
9.0
63
Not enough data
8.4
59
Not enough data
8.7
67
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Process
Not enough data
8.3(won by default)
55
Not enough data
8.6(won by default)
57
Not enough data
8.5(won by default)
54
Channels
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
56
Not enough data
8.6(won by default)
59
Not enough data
7.7(won by default)
50
Not enough data
8.5(won by default)
51
Insight
Not enough data
8.0(won by default)
49
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
8.5
26
9.1
90
8.7
29
9.4
92
8.1
27
9.2
88
8.9
28
9.0
87
8.5
29
9.1
86
8.5
28
9.2
90
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
8.9
83
8.7
27
9.1
84
8.2
25
8.6
78
8.7
27
8.8
81
Analysis
8.6
193
Not enough data
8.9
232
|
Verified
Not enough data
8.7
177
Not enough data
8.9
178
Not enough data
Campaigns
8.5
190
|
Verified
Not enough data
9.3
242
|
Verified
Not enough data
8.8
188
Not enough data
8.3
152
Not enough data
9.1
180
Not enough data
9.3
195
Not enough data
Engagement
8.6
165
Not enough data
Platform
8.8
202
Not enough data
8.9
197
|
Verified
Not enough data
8.6
173
Not enough data
Agentic AI - Mobile Marketing
8.3
12
Not enough data
8.2
12
Not enough data
7.7
11
Not enough data
8.2
12
Not enough data
7.8
12
Not enough data
8.1
12
Not enough data
Marketing Operations
8.4
216
|
Verified
Not enough data
8.8
246
|
Verified
Not enough data
8.8
252
|
Verified
Not enough data
9.1
236
|
Verified
Not enough data
8.1
100
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
258
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
8.7
237
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
221
|
Verified
Not enough data
8.5
174
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and Wati are categorized as WhatsApp Marketing
Unique Categories
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, Marketing Automation, Personalization Engines, and Customer Journey Mapping
Wati is categorized as Chatbots, Communication Platform as a Service (CPaaS), Proactive Notification, Customer Communications Management, and Social Customer Service
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wati
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.7%
Information Technology and Services
6.2%
Internet
5.7%
Entertainment
5.4%
Retail
5.4%
Other
60.7%
Education Management
10.3%
Information Technology and Services
7.2%
Retail
6.5%
Health, Wellness and Fitness
6.0%
Marketing and Advertising
6.0%
Other
64.0%
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
What is WATI used for?
2 Comments
PP
Wati is WhatsApp API solution that helps businesses connect with their customers through WhatsApp. It allows businesses to manage and track their...Read more
Can i send custom pdf by template by providing custom link tomy customer?
2 Comments
JD
Hi Aiman, Yes. It's possible to send a different PDF for every message. You will have to pass a public URL of the PDF and WATI will automatically get the PDF...Read more
Can we know from which website we recieved the chat on whatsapp
1 Comment
JD
Our chat widget allows you to add a page title as default message when users land from a specific website.
If users allow the default message to be sent,...Read more
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