Compare CleverTap and Twilio 
Featured Products
At a Glance
Market Segments
Mid-Market (53.2% of reviews)
Small-Business (51.5% of reviews)
Entry-Level Pricing
$75.00 Per Month
No pricing available
CleverTap
Star Rating
(644)4.6 out of 5
Market Segments
Mid-Market (53.2% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansTwilio
Star Rating
(516)4.1 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about TwilioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Twilio excels in providing a user-friendly SMS platform, with many users praising its ability to handle short code messaging needs effectively. One user noted, "This is the best and most user-friendly SMS platform I have ever used for marketing."
- Users say CleverTap stands out for its robust analytics and customer engagement features, allowing marketers to monitor user activity and send timely communications. A user highlighted its capability to "Engage Customer on APP" and personalize campaigns based on user behavior.
- Reviewers mention that Twilio offers a stable and easy-to-use interface, making it simple to connect with other systems. Users appreciate the clear dashboard and fast service, which enhances their overall experience.
- According to verified reviews, CleverTap's support team receives high praise for responsiveness and effectiveness, with one user stating, "The support team is very responsive, my doubts get cleared easily," which is crucial for users needing assistance.
- G2 reviewers highlight that while Twilio is popular among small businesses, it may not fully meet the needs of mid-market companies looking for more comprehensive marketing automation features, which CleverTap provides effectively.
- Users report that CleverTap's focus on personalization and automation allows for the creation of diverse campaigns, enhancing performance and user engagement, a feature that some Twilio users feel is less developed in their platform.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Twilio
No pricing availableFree Trial
CleverTap
Free Trial is available
Twilio
Free Trial is available
Ratings
Meets Requirements
8.8
538
8.8
371
Ease of Use
8.9
540
8.2
379
Ease of Setup
8.5
326
7.7
218
Ease of Admin
9.0
247
7.9
196
Quality of Support
9.0
529
7.8
337
Has the product been a good partner in doing business?
9.3
245
8.0
187
Product Direction (% positive)
9.5
522
8.3
359
Features by Category
Email Marketing
9.0
168
Not enough data
8.9
161
Not enough data
8.9
159
Not enough data
8.8
147
Not enough data
Online Marketing
8.1
128
Not enough data
8.7
154
Not enough data
9.1
163
Not enough data
9.1
155
Not enough data
8.2
132
Not enough data
Lead Management
8.9
138
Not enough data
8.6
137
Not enough data
9.2
171
Not enough data
8.4
122
Not enough data
8.6
135
Not enough data
8.6
146
Not enough data
8.6
138
Not enough data
8.7
135
Not enough data
Campaign Management
8.8
146
Not enough data
8.1
135
Not enough data
8.1
129
Not enough data
7.8
123
Not enough data
Social
Feature Not Available
Not enough data
7.9
129
Not enough data
7.9
134
Not enough data
7.7
127
Not enough data
8.0
133
Not enough data
Reporting & Analytics
8.9
162
Not enough data
8.4
149
Not enough data
8.4
146
Not enough data
8.5
140
Not enough data
7.4
121
Not enough data
Platform
8.7
153
Not enough data
8.7
136
Not enough data
9.2
151
Not enough data
8.3
121
Not enough data
8.6
127
Not enough data
8.8
142
Not enough data
8.5
120
Not enough data
Agentic AI - Marketing Automation
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
Integration
8.6
157
Not enough data
8.5
149
Not enough data
8.2
135
Not enough data
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.7
209
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Campaigns
9.0
239
Not enough data
9.3
252
Not enough data
8.9
240
Not enough data
9.2
256
Not enough data
9.3
240
Not enough data
Analytics
8.9
249
Not enough data
8.8
236
Not enough data
Optimization
8.9
237
Not enough data
9.0
244
Not enough data
9.0
234
Not enough data
8.7
216
Not enough data
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Segmentation
9.4
69
Not enough data
9.5
66
Not enough data
Targeting
9.4
65
Not enough data
9.3
65
Not enough data
Triggered Content
9.3
58
Not enough data
9.3
64
Not enough data
9.4
65
Not enough data
Personalized Content
9.2
58
Not enough data
8.5
58
Not enough data
9.0
56
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
161
Not enough data
8.5
156
Not enough data
8.9
150
Not enough data
8.8
137
Not enough data
8.8
139
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Functionality
Not enough data
8.0
111
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.4
106
|
Verified
Support
Not enough data
7.6
106
|
Verified
Not enough data
Feature Not Available
Not enough data
7.0
108
|
Verified
API Features
Not enough data
6.7
12
Not enough data
6.7
12
Not enough data
6.7
13
Not enough data
7.3
11
Not enough data
7.0
11
Security and Compliance
Not enough data
6.5
11
Not enough data
6.7
11
Not enough data
7.2
13
Not enough data
7.3
11
Basic Communication - Cloud PBX
Not enough data
4.7
5
Not enough data
5.0
5
Not enough data
5.0
5
Not enough data
5.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Advanced Features - Cloud PBX
Not enough data
4.7
5
Not enough data
4.3
5
Not enough data
3.7
5
Not enough data
5.0
5
WhatsApp Messaging - WhatsApp Marketing
8.5
26
Not enough data
8.7
28
Not enough data
8.1
27
Not enough data
8.9
28
Not enough data
8.5
28
Not enough data
8.5
28
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
26
Not enough data
8.7
27
Not enough data
8.2
25
Not enough data
8.7
27
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.6
192
Not enough data
8.9
231
|
Verified
Not enough data
8.7
177
Not enough data
8.9
177
Not enough data
Campaigns
8.5
189
|
Verified
Not enough data
9.3
239
|
Verified
Not enough data
8.8
187
Not enough data
8.2
151
Not enough data
9.1
179
Not enough data
9.3
194
Not enough data
Engagement
8.6
165
Not enough data
Platform
8.8
201
Not enough data
8.9
197
|
Verified
Not enough data
8.6
173
Not enough data
Agentic AI - Mobile Marketing
8.3
12
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Not enough data
Marketing Operations
8.4
216
|
Verified
Not enough data
8.8
246
|
Verified
Not enough data
8.8
252
|
Verified
Not enough data
9.1
236
|
Verified
Not enough data
8.1
100
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
258
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
8.7
237
|
Verified
Not enough data
8.8
232
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
174
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and Twilio are categorized as WhatsApp Marketing
Unique Categories
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, Marketing Automation, Personalization Engines, and Customer Journey Mapping
Twilio is categorized as RCS Business Messaging, Cloud PBX Platforms, Video Platform as a Service (VPaaS), SMS Marketing, Communication Platform as a Service (CPaaS), and VoIP Providers
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.9%
Information Technology and Services
6.2%
Internet
5.7%
Entertainment
5.4%
Retail
5.4%
Other
60.5%
Computer Software
17.7%
Information Technology and Services
11.0%
Marketing and Advertising
6.9%
Financial Services
5.0%
Internet
4.8%
Other
54.6%
Alternatives
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
ZG
very nice industryRead more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Is there a way to have the offer change dynamically pushed out to customers via CleverTap?
1 Comment
MG
Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement....Read more
Is it possible to do automated skype message using twilio
2 Comments
JJ
There's no specific API for sending Skype messages, like there is for WhatsApp for example, BUT you could use the Programmable SMS API to send an SMS to a...Read more
Is twilio reliable?
1 Comment
LR
Never had an issue in more than 3 years using it that impacted my business in a significative wayRead more
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