# CleverTap vs SAP Engagement Cloud (formerly SAP Emarsys) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SAP Engagement Cloud excels in **personalization** capabilities, with users praising its ability to automate customer journeys using real-time data and AI insights. Features like segmentation and event-triggered workflows are highlighted as effective tools for creating personalized campaigns.
- **Users say** that CleverTap stands out for its **ease of use** and **strong segmentation** features. Reviewers appreciate how it allows for the creation of highly targeted user cohorts based on behavior and lifecycle stages, making it easier to deliver personalized communications across multiple channels.
- **According to verified reviews** , SAP Engagement Cloud is noted for its **intelligent design** and clarity, which makes the platform mostly self-explanatory. Users find the broad variety of APIs helpful for importing and exporting data, enhancing their overall experience.
- **Reviewers mention** that CleverTap's **real-time engagement capabilities** are a significant advantage, enabling users to reach their audience consistently and effectively. The platform's journeys feature is particularly appreciated for ensuring well-timed communication.
- **G2 reviewers highlight** that while SAP Engagement Cloud has a robust set of features for email campaigns, it sometimes faces challenges in **ease of setup**. Users have noted that the implementation process can be less intuitive compared to CleverTap, which is often praised for its straightforward onboarding experience.
- **Users report** that CleverTap's analytics and on-the-go campaign configuration capabilities are impressive, allowing for quick adjustments and insights. This flexibility is a key differentiator, especially for teams that need to adapt their strategies rapidly based on real-time data.



| | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 653 | 623 | 
| **Largest Market Segment** | Mid-Market (53.0% of reviews) | Mid-Market (53.2% of reviews) | 
| **Entry Level Price** | $75.00 Per Month | $ | 

---
## Top Pros & Cons

### CleverTap

Pros:
- Analytics (45 reviews)
- Customer Support (45 reviews)

Cons:
- Learning Curve (29 reviews)
- Missing Features (16 reviews)

### SAP Engagement Cloud (formerly SAP Emarsys)

Pros:
- Ease of Use (82 reviews)
- Automation (61 reviews)

Cons:
- Missing Features (43 reviews)
- Learning Curve (42 reviews)

---
## Ratings Comparison
| Rating | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
  | **Meets Requirements** | 8.8 (544 reviews) | 8.3 (405 reviews) | 
  | **Ease of Use** | 8.9 (546 reviews) | 8.2 (411 reviews) | 
  | **Ease of Setup** | 8.5 (332 reviews) | 7.1 (217 reviews) | 
  | **Ease of Admin** | 9.0 (247 reviews) | 8.2 (172 reviews) | 
  | **Quality of Support** | 9.0 (535 reviews) | 8.4 (399 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (245 reviews) | 8.5 (173 reviews) | 
  | **Product Direction (% positive)** | 9.5 (527 reviews) | 8.9 (379 reviews) | 

---
## Pricing

### CleverTap

#### Entry-Level Pricing

Plan: Essentials

Price: $75.00 Per Month

Description: Get started with the fundamentals of engagement to drive meaningful customer interactions

Key Features:
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize

[Browse all 3 editions](https://www.g2.com/products/clevertap/pricing)

#### Free Trial

Yes

### SAP Engagement Cloud (formerly SAP Emarsys)

#### Entry-Level Pricing

Plan: ESSENTIAL

Price: $

Description: Achieve your most essential objectives through marketing personalization and automation.


[Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.4/10 | 213 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 295 |

#### Email Marketing

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Building and Personalizing Emails** | 9.0 (169 reviews) | 8.7 (264 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.9 (162 reviews) | 8.7 (248 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.9 (160 reviews) | 8.5 (258 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.8 (148 reviews) | 8.3 (233 reviews) ✓ Verified | 

#### Online Marketing

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Landing Pages and Forms** | 8.1 (128 reviews) | 7.0 (158 reviews) ✓ Verified | 
| **Dynamic Content** | 8.7 (155 reviews) | 8.0 (191 reviews) ✓ Verified | 
| **A/B Testing** | 9.1 (164 reviews) | 8.1 (218 reviews) ✓ Verified | 
| **Mobile Optimized** | 9.1 (156 reviews) | 8.0 (215 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.2 (133 reviews) | 7.8 (158 reviews) | 

#### Lead Management

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Lead Database** | 8.9 (139 reviews) | 7.9 (174 reviews) ✓ Verified | 
| **Data Quality Management** | 8.6 (138 reviews) | 7.8 (192 reviews) ✓ Verified | 
| **Segmentation** | 9.2 (172 reviews) | 8.5 (243 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.4 (122 reviews) | 7.8 (161 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.6 (136 reviews) | 8.0 (159 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.6 (147 reviews) | 8.2 (183 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.6 (139 reviews) | 7.8 (146 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.8 (136 reviews) | 8.2 (144 reviews) ✓ Verified | 

#### Campaign Management

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Program Management** | 8.8 (146 reviews) | 8.2 (182 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.2 (136 reviews) | 7.8 (122 reviews) | 
| **Calendaring** | 8.1 (129 reviews) | 7.6 (113 reviews) ✓ Verified | 
| **Budgeting** | 7.8 (123 reviews) | 7.0 (84 reviews) | 

#### Social

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Social Listening** | Feature Not Available | 7.3 (93 reviews) | 
| **Social Sharing** | 7.9 (129 reviews) | 7.5 (103 reviews) ✓ Verified | 
| **Social Campaigns** | 7.9 (134 reviews) | 7.4 (101 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.7 (127 reviews) | 7.4 (93 reviews) ✓ Verified | 
| **Social Media Advertising** | 8.0 (133 reviews) | 7.5 (104 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Basic Reporting** | 8.9 (163 reviews) | 8.0 (238 reviews) ✓ Verified | 
| **Web Analytics** | 8.4 (150 reviews) | 7.8 (176 reviews) ✓ Verified | 
| **ROI Analytics** | 8.4 (147 reviews) | 7.6 (165 reviews) ✓ Verified | 
| **Revenue Analytics** | 8.5 (141 reviews) | 7.4 (173 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.4 (121 reviews) | 7.4 (109 reviews) | 

#### Platform

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customization ** | 8.7 (155 reviews) | 7.5 (153 reviews) ✓ Verified | 
| **Workflow Capability** | 8.7 (137 reviews) | 8.1 (136 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.2 (152 reviews) | 8.5 (152 reviews) ✓ Verified | 
| **Internationalization** | 8.3 (121 reviews) | 7.9 (106 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.6 (127 reviews) | 6.8 (107 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.8 (143 reviews) | 8.5 (137 reviews) ✓ Verified | 
| **Output Document Generation** | 8.5 (120 reviews) | 7.6 (103 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (8 reviews) | 6.5 (29 reviews) | 
| **Multi-step Planning** | 7.7 (8 reviews) | 6.1 (28 reviews) | 
| **Cross-system Integration** | 7.7 (8 reviews) | 6.4 (30 reviews) | 
| **Adaptive Learning** | 7.5 (8 reviews) | 6.4 (29 reviews) | 
| **Proactive Assistance** | 7.5 (8 reviews) | 6.6 (29 reviews) | 
| **Decision Making** | 7.1 (8 reviews) | 6.7 (29 reviews) | 

#### Integration

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Import & Export Tools** | 8.6 (158 reviews) | 7.8 (159 reviews) ✓ Verified | 
| **Integration APIs** | 8.5 (151 reviews) | 7.6 (152 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.2 (135 reviews) | 7.4 (117 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 |

#### Metrics

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 7.8 (35 reviews) | 
| **Engagement** | Not enough data | 8.1 (38 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.0 (30 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.0 (34 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.1 (33 reviews) | 
| **Retention** | Not enough data | 8.3 (35 reviews) | 
| **Return** | Not enough data | 7.8 (33 reviews) | 
| **Conversions** | Not enough data | 8.3 (36 reviews) | 
| **Funnels** | Not enough data | 8.0 (33 reviews) | 

#### Reporting

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.0 (40 reviews) | 
| **Trending** | Not enough data | 8.1 (37 reviews) | 
| **Retroactive Reporting** | Not enough data | 7.8 (35 reviews) | 
| **Segmentation** | Not enough data | 8.6 (39 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (37 reviews) | 
| **Unification Across Devices** | Not enough data | 7.9 (32 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 7.7 (37 reviews) | 

#### Other

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (35 reviews) | 
| **Site Search Reporting** | Not enough data | 8.0 (32 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.0 (29 reviews) | 
| **Campaign Tracking** | Not enough data | 8.4 (36 reviews) | 
| **E-Commerce** | Not enough data | 8.2 (31 reviews) | 
| **Promotional Messages** | Not enough data | 8.4 (31 reviews) | 
| **Administration Alerts** | Not enough data | 7.7 (34 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (8 reviews) | 
| **Decision Making** | Not enough data | 7.1 (8 reviews) | 

#### Administration

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.1 (38 reviews) | 
| **QA Testing** | Not enough data | 7.5 (36 reviews) | 
| **Performance and Reliability** | Not enough data | 8.3 (40 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (40 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 |

#### Administration

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Template Creation** | Not enough data | 8.2 (82 reviews) | 
| **Preset Template Availability** | Not enough data | 7.9 (75 reviews) | 
| **Custom Unsubscribe** | Not enough data | 7.8 (75 reviews) | 
| **Email Segmentation** | Not enough data | 8.6 (85 reviews) | 
| **Detailed Server Logs** | Not enough data | 7.1 (58 reviews) | 
| **Notifications** | Not enough data | 7.8 (65 reviews) | 

#### Integrations

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Webhooks** | Not enough data | 7.8 (48 reviews) | 
| **Event Tracking API** | Not enough data | 7.8 (58 reviews) | 
| **Mail Send API** | Not enough data | 8.0 (58 reviews) | 
| **Spam Filter Testing** | Not enough data | 7.7 (58 reviews) | 

#### Platform

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | 8.1 (55 reviews) | 
| **Multiple Domains** | Not enough data | 7.9 (54 reviews) | 
| **Dedicated IP** | Not enough data | 8.3 (49 reviews) | 
| **Documentation** | Not enough data | 7.8 (64 reviews) | 
| **Sender Reputation Management** | Not enough data | 8.2 (59 reviews) | 
| **Tracking & Reporting** | Not enough data | 8.4 (73 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.0 (55 reviews) | 
| **Performance and Reliability** | Not enough data | 8.4 (70 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.9/10 | 248 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### User Identification

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Demographics** | 8.6 (197 reviews) | Not enough data | 
| **User Segmentation** | 9.2 (212 reviews) | Not enough data | 
| **Geolocation** | 8.6 (183 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Custom Event Tracking** | 9.2 (204 reviews) | Not enough data | 
| **Real-Time Insights** | 9.0 (200 reviews) | Not enough data | 
| **Attribution** | 8.6 (180 reviews) | Not enough data | 
| **Dashboard** | 8.8 (210 reviews) | Not enough data | 
| **User Path Tracking** | 8.8 (186 reviews) | Not enough data | 
| **User Activity History** | 9.1 (191 reviews) | Not enough data | 

#### Metrics

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Engagement** | 9.1 (164 reviews) | Not enough data | 
| **Exit Tracking** | 9.0 (94 reviews) | Not enough data | 
| **Retention** | 9.0 (156 reviews) | Not enough data | 
| **Return** | 9.0 (140 reviews) | Not enough data | 
| **Conversions** | 9.1 (161 reviews) | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 106 |

#### Diagnosis

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **IP Address ** | Not enough data | 6.9 (61 reviews) | 
| **Domains** | Not enough data | 7.3 (66 reviews) | 
| **Content ** | Not enough data | 7.8 (72 reviews) | 
| **Policy Compliance** | Not enough data | 7.4 (65 reviews) | 

#### Tracking

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Processing Time** | Not enough data | 7.3 (70 reviews) | 
| **Placement ** | Not enough data | 7.1 (61 reviews) | 
| **Open Rate** | Not enough data | 8.2 (86 reviews) | 
| **Time to Open** | Not enough data | 8.0 (80 reviews) | 
| **Alerts** | Not enough data | 7.3 (59 reviews) | 

#### Reporting

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.2 (93 reviews) | 
| **Domain Reputation** | Not enough data | 7.6 (80 reviews) | 
| **Brand Reputation** | Not enough data | 7.6 (72 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 7.6 (77 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (18 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (18 reviews) | 
| **Decision Making** | Not enough data | 7.2 (18 reviews) | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 |

#### Analytics

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web Analytics** | Not enough data | 8.8 (8 reviews) | 
| **Campaign Tracking** | Not enough data | 8.8 (8 reviews) | 
| **Audience Insights** | Not enough data | 9.0 (8 reviews) | 
| **Reports & Dashboards** | Not enough data | 8.9 (9 reviews) | 
| **Personalization** | Not enough data | 8.1 (8 reviews) | 
| **Marketing Automation** | Not enough data | 9.1 (9 reviews) | 

#### Content Management

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | 9.2 (10 reviews) | 
| **Asset Management** | Not enough data | 8.5 (9 reviews) | 
| **Portals and Sites** | Not enough data | Feature Not Available | 

#### Design & Development

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **No-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Low-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Self-Service Capabilities** | Not enough data | 8.2 (10 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 |

#### Administration

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Integration** | Not enough data | 7.0 (10 reviews) | 
| **Geofencing** | Not enough data | 7.0 (10 reviews) | 
| **Wi-Fi Marketing** | Not enough data | 6.5 (9 reviews) | 
| **Beacons** | Not enough data | 6.5 (8 reviews) | 
| **IP Geolocation** | Not enough data | 7.5 (10 reviews) | 

#### Agentic AI - Location-Based Marketing Features

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geolocation** | Not enough data | 7.7 (11 reviews) | 
| **Campaign Automation** | Not enough data | 8.0 (10 reviews) | 
| **Analytics** | Not enough data | 8.2 (11 reviews) | 
| **Security Compliance** | Not enough data | 7.6 (11 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 |

#### Visitor Behavior

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Monitoring** | Not enough data | 8.5 (94 reviews) ✓ Verified | 
| **Targeting** | Not enough data | 8.8 (101 reviews) ✓ Verified | 
| **Guided Selling** | Not enough data | 8.2 (79 reviews) ✓ Verified | 

#### Templates

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Library** | Not enough data | 8.0 (96 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.6 (98 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 8.5 (95 reviews) ✓ Verified | 

#### Personalization

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation** | Not enough data | 8.6 (104 reviews) ✓ Verified | 
| **Content** | Not enough data | 8.4 (93 reviews) ✓ Verified | 
| **Cart Abandonment** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.4 (69 reviews) ✓ Verified | 
| **Personalization Engine** | Not enough data | 8.7 (86 reviews) ✓ Verified | 
| **Product Recommendations** | Not enough data | 8.6 (100 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Personalized Messaging** | Not enough data | 8.7 (92 reviews) ✓ Verified | 

#### Multichannel

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web** | Not enough data | 8.3 (86 reviews) ✓ Verified | 
| **Email** | Not enough data | 8.9 (117 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 8.4 (89 reviews) ✓ Verified | 

#### Administration 

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 8.7 (105 reviews) ✓ Verified | 
| **Reports & Analytics** | Not enough data | 8.5 (111 reviews) ✓ Verified | 
| **User Data** | Not enough data | 8.5 (102 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.2 (90 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 5.2 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 5.4 (8 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.6/10 | 279 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 |

#### Campaigns

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customize** | 9.0 (239 reviews) | 7.7 (24 reviews) | 
| **Scheduling** | 9.3 (252 reviews) | 8.3 (26 reviews) | 
| **Retarget** | 8.9 (240 reviews) | 7.9 (24 reviews) | 
| **Segmentation** | 9.2 (256 reviews) | 8.3 (27 reviews) | 
| **Triggered Notifications** | 9.3 (240 reviews) | 8.0 (24 reviews) | 

#### Analytics

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | 8.9 (249 reviews) | 7.6 (24 reviews) | 
| **Audience Insights** | 8.8 (236 reviews) | 7.3 (24 reviews) | 

#### Optimization

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | 8.9 (237 reviews) | 7.6 (24 reviews) | 
| **Personalization** | 9.0 (244 reviews) | 8.2 (25 reviews) | 
| **Rich Notifications** | 9.0 (234 reviews) | 7.0 (22 reviews) | 
| **Integrations** | 8.7 (216 reviews) | 7.4 (23 reviews) | 

#### Agentic AI - Push Notification

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (7 reviews) | 6.5 (13 reviews) | 
| **Adaptive Learning** | 7.4 (7 reviews) | 6.4 (13 reviews) | 
| **Proactive Assistance** | 6.9 (7 reviews) | 6.4 (13 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.2/10 | 83 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.4/10 | 27 |

#### Segmentation

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | 9.4 (70 reviews) | 8.8 (20 reviews) | 
| **Customer Profiles** | 9.5 (67 reviews) | 8.9 (19 reviews) | 

#### Targeting

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Behavioral Targeting** | 9.4 (66 reviews) | 8.7 (19 reviews) | 
| **Contextual Targeting** | 9.3 (66 reviews) | 8.3 (17 reviews) | 

#### Triggered Content

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geofencing** | 9.3 (58 reviews) | 8.1 (15 reviews) | 
| **Triggered Emails** | 9.4 (65 reviews) | 8.9 (21 reviews) | 
| **Triggered Messages** | 9.4 (66 reviews) | 8.9 (19 reviews) | 

#### Personalized Content

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation Engine** | 9.2 (59 reviews) | 8.4 (20 reviews) | 
| **Personalized Discounts** | 8.5 (59 reviews) | 9.0 (15 reviews) | 
| **Website Personalization** | 9.0 (56 reviews) | 8.6 (17 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (6 reviews) | 
| **Decision Making** | Not enough data | 8.1 (6 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.1/10 | 31 |

#### Text Messaging

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Bulk SMS** | Not enough data | 8.3 (23 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 7.4 (18 reviews) | 
| **Text Scheduler** | Not enough data | 8.5 (24 reviews) | 
| **Automatic Replies** | Not enough data | 7.7 (17 reviews) | 
| **Automatic URL Shortening** | Not enough data | 8.0 (20 reviews) | 
| **MMS Marketing** | Not enough data | 7.1 (18 reviews) | 
| **Personalization** | Not enough data | 8.3 (23 reviews) | 
| **Transactional SMS** | Not enough data | 7.9 (19 reviews) | 

#### SMS Platform

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reporting** | Not enough data | 7.8 (23 reviews) | 
| **Automation** | Not enough data | 8.6 (23 reviews) | 
| **White Label** | Not enough data | 7.4 (17 reviews) | 
| **Text-to-Landline** | Not enough data | 6.9 (15 reviews) | 
| **Short Codes** | Not enough data | 7.1 (16 reviews) | 
| **API Integration** | Not enough data | 8.2 (19 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.4 (9 reviews) | 
| **Multi-step Planning** | Not enough data | 5.4 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 6.1 (9 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.6 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 5.2 (9 reviews) | 
| **Decision Making** | Not enough data | 5.6 (9 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.7/10 | 191 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Platform Basics

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Templates** | 8.6 (161 reviews) | Not enough data | 
| **Exporting** | 8.5 (156 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 8.9 (150 reviews) | Not enough data | 
| **Multiple Personas** | 8.8 (137 reviews) | Not enough data | 
| **Data Analytics ** | 8.8 (140 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 |

#### Platform Basics

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.6 (50 reviews) | 
| **Journey Optimization** | Not enough data | 8.6 (48 reviews) | 

#### Platform Data

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.1 (45 reviews) | 
| **Trends Reporting** | Not enough data | 8.0 (47 reviews) | 
| **Dashboards** | Not enough data | 8.4 (51 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.9 (44 reviews) | 

#### Platform Additional Functionality

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Mapping** | Not enough data | 7.8 (44 reviews) | 
| **Integrations** | Not enough data | 8.1 (42 reviews) | 
| **Automated Alerts** | Not enough data | 7.9 (40 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (9 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.0/10 | 28 |

#### Loyalty Experience

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 8.4 (15 reviews) | 
| **Rewards** | Not enough data | 8.6 (15 reviews) | 
| **Membership** | Not enough data | 8.4 (17 reviews) | 
| **Personalization** | Not enough data | 8.5 (22 reviews) | 
| **Gamification** | Not enough data | 7.4 (12 reviews) | 
| **Loyalty Cards** | Not enough data | 7.8 (13 reviews) | 

#### Loyalty Platform

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Communication Tools** | Not enough data | 8.7 (15 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 8.7 (18 reviews) | 
| **Loyalty Analytics** | Not enough data | 8.3 (15 reviews) | 
| **Localization** | Not enough data | 8.5 (16 reviews) | 
| **Integrations** | Not enough data | 8.8 (18 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (6 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.5/10 | 30 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Transactional Messages** | 8.5 (26 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 8.7 (28 reviews) | Not enough data | 
| **Conversational Messaging** | 8.1 (27 reviews) | Not enough data | 
| **Personalization** | 8.9 (28 reviews) | Not enough data | 
| **Promotional Messages** | 8.5 (28 reviews) | Not enough data | 
| **Automated Replies** | 8.5 (28 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Segmentation** | 8.3 (26 reviews) | Not enough data | 
| **API Integration** | 8.7 (27 reviews) | Not enough data | 
| **WhatsApp Commerce** | 8.2 (25 reviews) | Not enough data | 
| **Analytics** | 8.7 (27 reviews) | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.6/10 | 276 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 |

#### Analysis

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Application Attribution** | 8.6 (193 reviews) | 8.0 (43 reviews) | 
| **Campaign Analysis** | 8.9 (234 reviews) ✓ Verified | 8.3 (68 reviews) ✓ Verified | 
| **Uninstall Tracking** | 8.7 (178 reviews) | 7.7 (38 reviews) | 
| **Custom Dashboards** | 8.9 (179 reviews) | 8.1 (54 reviews) | 

#### Campaigns

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Proximity Marketing** | 8.5 (189 reviews) ✓ Verified | 7.9 (42 reviews) ✓ Verified | 
| **Push Notifications** | 9.3 (241 reviews) ✓ Verified | 8.4 (46 reviews) ✓ Verified | 
| **Bulk SMS** | 8.8 (189 reviews) | 8.4 (39 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | 8.2 (151 reviews) | 7.8 (32 reviews) | 
| **Email Campaigns** | 9.1 (182 reviews) | 9.1 (64 reviews) | 
| **Audience Segmentation** | 9.3 (198 reviews) | 8.8 (62 reviews) | 

#### Engagement

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Coupons and Promotions** | 8.6 (165 reviews) | 8.1 (52 reviews) | 

#### Platform

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Optimization** | 8.8 (202 reviews) | 8.4 (59 reviews) | 
| **Integrations - Mobile Marketing** | 8.9 (200 reviews) ✓ Verified | 8.1 (28 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (174 reviews) | 8.3 (43 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 8.5 (13 reviews) | 6.3 (8 reviews) | 
| **Multi-step Planning** | 8.0 (11 reviews) | 6.0 (8 reviews) | 
| **Cross-system Integration** | 7.7 (11 reviews) | 5.4 (9 reviews) | 
| **Adaptive Learning** | 8.0 (11 reviews) | 6.0 (8 reviews) | 
| **Proactive Assistance** | 7.8 (12 reviews) | 6.4 (7 reviews) | 
| **Decision Making** | 8.1 (12 reviews) | 7.4 (7 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.4/10 | 297 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 |

#### Marketing Operations

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **ROI Tracking** | 8.4 (217 reviews) ✓ Verified | 8.0 (70 reviews) ✓ Verified | 
| **Data Collection** | 8.8 (247 reviews) ✓ Verified | 8.5 (83 reviews) ✓ Verified | 
| **Customer Insights** | 8.8 (253 reviews) ✓ Verified | 8.3 (80 reviews) ✓ Verified | 
| **Multi-User Access** | 9.1 (237 reviews) ✓ Verified | 8.8 (81 reviews) ✓ Verified | 
| **Spend Management** | 8.1 (100 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Insights** | 8.9 (258 reviews) ✓ Verified | 8.3 (94 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.7 (264 reviews) ✓ Verified | 8.4 (101 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.7 (238 reviews) ✓ Verified | 8.1 (74 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.8 (233 reviews) ✓ Verified | 8.0 (75 reviews) ✓ Verified | 
| **Brand Optimization** | 8.6 (222 reviews) ✓ Verified | 8.4 (72 reviews) ✓ Verified | 
| **Predictive Analytics** | 8.5 (175 reviews) ✓ Verified | 8.1 (73 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (8 reviews) | 7.2 (16 reviews) | 
| **Cross-system Integration** | 7.3 (8 reviews) | 7.5 (16 reviews) | 
| **Proactive Assistance** | 7.4 (7 reviews) | 7.3 (16 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.1/10 | 176 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Metrics

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Engagement** | 9.1 (164 reviews) | Not enough data | 
| **Exit Tracking** | 9.0 (94 reviews) | Not enough data | 
| **Retention** | 9.0 (156 reviews) | Not enough data | 
| **Return** | 9.0 (140 reviews) | Not enough data | 
| **Conversions** | 9.1 (161 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.0/10 | 172 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Variation Testing

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | 9.1 (123 reviews) | Not enough data | 
| **WYSIWYG Editor** | 8.4 (101 reviews) | Not enough data | 
| **Conversion Goal** | 8.9 (103 reviews) | Not enough data | 
| **Percentage of Traffic** | 9.0 (117 reviews) | Not enough data | 
| **Confidence Level** | 9.0 (37 reviews) | Not enough data | 
| **Multivariant Testing** | 9.1 (107 reviews) | Not enough data | 

#### Reporting

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Segmentation** | 9.2 (139 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.0 (137 reviews) | Not enough data | 

#### Personalization

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Standard Targeting** | 9.0 (123 reviews) | Not enough data | 
| **Custom Targeting** | 9.1 (121 reviews) | Not enough data | 
| **Data Segmentation** | 9.2 (105 reviews) | Not enough data | 

#### Administration

| Feature | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **API / Integrations** | 8.8 (131 reviews) | Not enough data | 
| **QA Testing** | 8.5 (46 reviews) | Not enough data | 
| **Performance and Reliability** | 8.9 (137 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.1 (141 reviews) | Not enough data | 

---
## Categories
**Shared Categories (5):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Engines](https://www.g2.com/categories/personalization-engines)

**Unique to CleverTap (4):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)

**Unique to SAP Engagement Cloud (formerly SAP Emarsys) (10):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | CleverTap | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Small-Business** | 28.1% | 23.6% | 
| **Mid-Market** | 53.0% | 53.2% | 
| **Enterprise** | 18.8% | 23.2% | 

### By Industry

#### CleverTap

- **Financial Services:** 16.9%
- **Information Technology and Services:** 6.3%
- **Internet:** 5.6%
- **Entertainment:** 5.3%
- **Retail:** 5.3%
- **Marketing and Advertising:** 5.2%
- **Health, Wellness and Fitness:** 4.0%
- **Telecommunications:** 3.4%
- **Food & Beverages:** 3.2%
- **Consumer Goods:** 2.9%
- **Other:** 41.9%

#### SAP Engagement Cloud (formerly SAP Emarsys)

- **Retail:** 28.0%
- **Apparel & Fashion:** 10.4%
- **Consumer Goods:** 5.3%
- **Marketing and Advertising:** 4.7%
- **Sporting Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.5%
- **Entertainment:** 2.0%
- **Computer Software:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Internet:** 1.8%
- **Other:** 36.2%

---
## Alternatives

### Alternatives to CleverTap

- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (567 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1184 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (723 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (828 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14753 reviews)

### Alternatives to SAP Engagement Cloud (formerly SAP Emarsys)

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1202 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4461 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14688 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14753 reviews)

---
## Top Discussions

### CleverTap

- Title: [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) — 5 comments, 2 upvotes
  > **Top comment:** "very nice industry"
- Title: [How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?](https://www.g2.com/discussions/how-do-i-track-uninstallers-is-there-a-way-to-find-out-exactly-about-my-uninstaller-base) — 2 comments, 1 upvote
  > **Top comment:** "You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first."
- Title: [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) — 1 comment, 1 upvote
  > **Top comment:** "Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement...."
- Title: [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) — 1 comment, 1 upvote
  > **Top comment:** "I initially invested a total sum of $95,000 over a period of 18 weeks. My bonus/profit was $170,000, every attempt to make withdrawal failed and I was..."
- Title: [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) — 1 comment, 1 upvote
  > **Top comment:** "Catalina, CleverTap Journeys are ideal for engaging users across the lifecycle of your app (including new users). Check this link for few use cases and the..."

### SAP Engagement Cloud (formerly SAP Emarsys)

- Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote
  > **Top comment:** "Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..."
- Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote
  > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover."
- Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/clevertap-vs-sap-engagement-cloud-formerly-sap-emarsys)