Introducing G2.ai, the future of software buying.Try now
Compare CleverTap and SAP Emarsys 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Text-Em-All
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
CorralData
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Open Loyalty
Visit Website
At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Mid-Market (54.4% of reviews)
Entry-Level Pricing
$75.00 Per Month
$
CleverTap
Star Rating
(632)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansSAP Emarsys
Star Rating
(542)4.3 out of 5
Market Segments
Mid-Market (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansCleverTap vs SAP Emarsys
When assessing the two solutions, reviewers found CleverTap easier to use, set up, and administer. Reviewers also preferred doing business with CleverTap overall.
- Reviewers felt that CleverTap meets the needs of their business better than SAP Emarsys.
- When comparing quality of ongoing product support, reviewers felt that CleverTap is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of CleverTap over SAP Emarsys.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
SAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
CleverTap
Free Trial is available
SAP Emarsys
No trial information availableRatings
Meets Requirements
8.8
529
8.3
400
Ease of Use
8.9
531
8.2
405
Ease of Setup
8.5
317
7.1
212
Ease of Admin
9.0
244
8.2
171
Quality of Support
9.0
521
8.4
396
Has the product been a good partner in doing business?
9.2
243
8.5
172
Product Direction (% positive)
9.5
513
8.9
373
Features by Category
Email Marketing
9.0
168
8.7
261
|
Verified
8.9
161
8.7
246
|
Verified
8.9
160
8.5
257
|
Verified
8.8
148
8.3
231
|
Verified
Online Marketing
8.1
129
7.0
157
|
Verified
8.7
155
8.0
190
|
Verified
9.1
163
8.1
217
|
Verified
9.1
155
8.0
214
|
Verified
8.2
133
7.7
157
Lead Management
8.9
139
7.9
173
|
Verified
8.6
138
7.8
192
|
Verified
9.2
169
8.5
238
|
Verified
8.4
123
7.8
161
|
Verified
8.6
136
8.0
158
|
Verified
8.6
147
8.2
183
|
Verified
8.6
139
7.8
146
|
Verified
8.7
136
8.2
144
|
Verified
Campaign Management
8.8
147
8.2
181
|
Verified
8.1
136
7.8
122
8.1
130
7.6
113
|
Verified
7.8
124
7.0
84
Social
Feature Not Available
7.3
93
7.9
130
7.5
103
|
Verified
7.9
135
7.4
101
|
Verified
7.7
128
7.4
93
|
Verified
8.0
134
7.5
104
|
Verified
Reporting & Analytics
8.9
162
8.0
236
|
Verified
8.4
150
7.8
176
|
Verified
8.4
147
7.6
165
|
Verified
8.5
141
7.4
173
|
Verified
7.3
122
7.4
109
Platform
8.7
154
7.6
152
|
Verified
8.7
136
8.0
134
|
Verified
9.2
152
8.5
151
|
Verified
8.3
122
7.9
105
|
Verified
8.6
128
6.8
106
|
Verified
8.8
142
8.5
136
|
Verified
8.5
121
7.6
102
|
Verified
Agentic AI - Marketing Automation
7.1
8
6.5
29
7.7
8
6.1
28
7.7
8
6.4
30
7.5
8
6.4
29
7.5
8
6.6
29
7.1
8
6.7
29
Integration
8.6
157
7.9
157
|
Verified
8.5
149
7.7
150
|
Verified
8.2
136
7.4
116
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
9.0
240
7.7
24
9.3
253
8.3
26
8.9
240
7.9
24
9.2
257
8.3
27
9.3
241
8.0
24
Analytics
8.9
250
7.6
24
8.8
237
7.3
24
Optimization
8.9
238
7.6
24
9.0
245
8.2
25
9.0
235
7.0
22
8.7
217
7.4
23
Agentic AI - Push Notification
6.7
7
6.5
13
7.4
7
6.4
13
6.9
7
6.4
13
Segmentation
9.4
70
8.8
20
9.5
67
8.9
19
Targeting
9.4
66
8.7
18
9.3
66
8.3
17
Triggered Content
9.3
59
8.1
15
9.3
65
8.9
20
9.4
66
8.9
19
Personalized Content
9.2
59
8.3
19
8.5
59
9.0
15
9.0
57
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
Not enough data
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
SMS Platform
Not enough data
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Platform Basics
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
WhatsApp Messaging - WhatsApp Marketing
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Not enough data
Analysis
8.6
193
8.0
43
8.9
229
|
Verified
8.3
68
|
Verified
8.7
178
7.7
38
8.9
177
8.1
54
Campaigns
8.5
190
|
Verified
7.9
42
|
Verified
9.3
237
|
Verified
8.4
46
|
Verified
8.8
188
8.4
39
|
Verified
8.2
152
7.8
32
9.1
178
9.1
64
9.3
192
8.8
62
Engagement
8.6
166
8.1
52
Platform
8.8
201
8.4
59
8.8
197
|
Verified
8.1
28
|
Verified
8.6
174
8.3
43
Agentic AI - Mobile Marketing
8.5
11
6.3
8
8.0
11
6.0
8
7.7
11
5.4
9
8.0
11
6.0
8
7.6
11
6.4
7
7.9
11
7.4
7
Marketing Operations
8.4
217
|
Verified
8.0
70
|
Verified
8.8
246
|
Verified
8.5
83
|
Verified
8.8
252
|
Verified
8.3
80
|
Verified
9.1
237
|
Verified
8.8
81
|
Verified
8.1
101
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.9
259
|
Verified
8.3
94
|
Verified
8.7
262
|
Verified
8.4
101
|
Verified
8.7
238
|
Verified
8.1
74
|
Verified
8.8
231
|
Verified
8.0
75
|
Verified
8.6
222
|
Verified
8.4
72
|
Verified
8.5
175
|
Verified
8.1
73
Agentic AI - Marketing Analytics
7.7
8
7.2
16
7.3
8
7.5
16
7.4
7
7.3
16
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and SAP Emarsys are categorized as Push Notification, Marketing Analytics, Mobile Marketing, Marketing Automation, and Personalization Engines
Unique Categories
CleverTap is categorized as Mobile App Analytics, Mobile App Optimization, Customer Journey Mapping, and WhatsApp Marketing
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
17.0%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.4%
Retail
28.2%
Apparel & Fashion
10.4%
Consumer Goods
5.4%
Marketing and Advertising
4.8%
Sporting Goods
3.9%
Other
47.4%
Alternatives
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
4 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
