Compare CleverTap and SAP Engagement Cloud (formerly SAP Emarsys) 
At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Mid-Market (54.2% of reviews)
Entry-Level Pricing
$75.00 Per Month
$
CleverTap
Star Rating
(642)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansSAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(584)4.3 out of 5
Market Segments
Mid-Market (54.2% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SAP Engagement Cloud excels in personalization capabilities, with users praising its ability to automate customer journeys using real-time data and AI insights. Features like segmentation and event-triggered workflows are highlighted as effective tools for creating personalized campaigns.
- Users say that CleverTap stands out for its ease of use and strong segmentation features. Reviewers appreciate how it allows for the creation of highly targeted user cohorts based on behavior and lifecycle stages, making it easier to deliver personalized communications across multiple channels.
- According to verified reviews, SAP Engagement Cloud is noted for its intelligent design and clarity, which makes the platform mostly self-explanatory. Users find the broad variety of APIs helpful for importing and exporting data, enhancing their overall experience.
- Reviewers mention that CleverTap's real-time engagement capabilities are a significant advantage, enabling users to reach their audience consistently and effectively. The platform's journeys feature is particularly appreciated for ensuring well-timed communication.
- G2 reviewers highlight that while SAP Engagement Cloud has a robust set of features for email campaigns, it sometimes faces challenges in ease of setup. Users have noted that the implementation process can be less intuitive compared to CleverTap, which is often praised for its straightforward onboarding experience.
- Users report that CleverTap's analytics and on-the-go campaign configuration capabilities are impressive, allowing for quick adjustments and insights. This flexibility is a key differentiator, especially for teams that need to adapt their strategies rapidly based on real-time data.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
SAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
CleverTap
Free Trial is available
SAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableRatings
Meets Requirements
8.8
538
8.3
404
Ease of Use
8.9
540
8.2
409
Ease of Setup
8.5
326
7.1
215
Ease of Admin
9.0
249
8.2
172
Quality of Support
9.0
529
8.4
398
Has the product been a good partner in doing business?
9.3
247
8.5
173
Product Direction (% positive)
9.5
522
8.9
377
Features by Category
Email Marketing
9.0
168
8.7
264
|
Verified
8.9
161
8.7
248
|
Verified
8.9
159
8.5
258
|
Verified
8.8
147
8.3
233
|
Verified
Online Marketing
8.1
128
7.0
158
|
Verified
8.7
154
8.0
191
|
Verified
9.1
163
8.1
218
|
Verified
9.1
155
8.0
215
|
Verified
8.2
132
7.8
158
Lead Management
8.9
138
7.9
174
|
Verified
8.6
137
7.8
192
|
Verified
9.2
170
8.5
242
|
Verified
8.4
122
7.8
161
|
Verified
8.6
135
8.0
158
|
Verified
8.6
146
8.2
183
|
Verified
8.6
139
7.8
146
|
Verified
8.8
136
8.2
144
|
Verified
Campaign Management
8.8
146
8.2
182
|
Verified
8.1
135
7.8
122
8.1
129
7.6
113
|
Verified
7.8
123
7.0
84
Social
Feature Not Available
7.3
93
7.9
129
7.5
103
|
Verified
7.9
134
7.4
101
|
Verified
7.7
127
7.4
93
|
Verified
8.0
133
7.5
104
|
Verified
Reporting & Analytics
8.9
162
8.0
237
|
Verified
8.4
149
7.8
176
|
Verified
8.4
146
7.6
165
|
Verified
8.5
140
7.4
173
|
Verified
7.4
121
7.4
109
Platform
8.7
155
7.5
153
|
Verified
8.7
137
8.1
135
|
Verified
9.2
153
8.5
152
|
Verified
8.3
122
7.9
106
|
Verified
8.6
127
6.8
107
|
Verified
8.8
142
8.5
137
|
Verified
8.5
120
7.6
103
|
Verified
Agentic AI - Marketing Automation
7.1
8
6.5
29
7.7
8
6.1
28
7.7
8
6.4
30
7.5
8
6.4
29
7.5
8
6.6
29
7.1
8
6.7
29
Integration
8.6
158
7.8
158
|
Verified
8.5
150
7.6
151
|
Verified
8.2
135
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.7
37
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.7
209
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
9.0
239
7.7
24
9.3
253
8.3
26
8.9
240
7.9
24
9.2
257
8.3
27
9.3
241
8.0
24
Analytics
8.9
250
7.6
24
8.8
237
7.3
24
Optimization
8.9
239
7.6
24
9.0
244
8.2
25
9.0
236
7.0
22
8.7
217
7.4
23
Agentic AI - Push Notification
6.7
7
6.5
13
7.4
7
6.4
13
6.9
7
6.4
13
Segmentation
9.4
70
8.8
20
9.5
67
8.9
19
Targeting
9.5
67
8.7
19
9.3
66
8.3
17
Triggered Content
9.3
58
8.1
15
9.4
65
8.9
21
9.4
66
8.9
19
Personalized Content
9.2
59
8.4
20
8.5
58
9.0
15
9.0
56
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
Not enough data
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
SMS Platform
Not enough data
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Platform Basics
8.6
162
Not enough data
8.6
157
Not enough data
8.9
151
Not enough data
8.8
137
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
WhatsApp Messaging - WhatsApp Marketing
8.5
26
Not enough data
8.7
29
Not enough data
8.1
27
Not enough data
8.9
28
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
Not enough data
8.7
27
Not enough data
8.2
25
Not enough data
8.7
27
Not enough data
Analysis
8.6
193
8.0
43
8.9
232
|
Verified
8.3
68
|
Verified
8.7
177
7.7
38
8.9
178
8.1
54
Campaigns
8.5
190
|
Verified
7.9
42
|
Verified
9.3
242
|
Verified
8.4
46
|
Verified
8.8
188
8.4
39
|
Verified
8.3
152
7.8
32
9.1
180
9.1
64
9.3
195
8.8
62
Engagement
8.6
165
8.1
52
Platform
8.8
202
8.4
59
8.9
197
|
Verified
8.1
28
|
Verified
8.6
173
8.3
43
Agentic AI - Mobile Marketing
8.3
12
6.3
8
8.2
12
6.0
8
7.7
11
5.4
9
8.2
12
6.0
8
7.8
12
6.4
7
8.1
12
7.4
7
Marketing Operations
8.4
216
|
Verified
8.0
70
|
Verified
8.8
246
|
Verified
8.5
83
|
Verified
8.8
252
|
Verified
8.3
80
|
Verified
9.1
236
|
Verified
8.8
81
|
Verified
8.1
100
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.9
258
|
Verified
8.3
94
|
Verified
8.7
263
|
Verified
8.4
101
|
Verified
8.7
237
|
Verified
8.1
74
|
Verified
8.8
231
|
Verified
8.0
75
|
Verified
8.6
221
|
Verified
8.4
72
|
Verified
8.5
174
|
Verified
8.1
73
Agentic AI - Marketing Analytics
7.7
8
7.2
16
7.3
8
7.5
16
7.4
7
7.3
16
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and SAP Engagement Cloud (formerly SAP Emarsys) are categorized as Push Notification, Marketing Analytics, Mobile Marketing, Marketing Automation, and Personalization Engines
Unique Categories
CleverTap is categorized as Mobile App Analytics, Mobile App Optimization, Customer Journey Mapping, and WhatsApp Marketing
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as SMS Marketing, E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Loyalty Management, Transactional Email, and Digital Analytics
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.7%
Information Technology and Services
6.2%
Internet
5.7%
Entertainment
5.4%
Retail
5.4%
Other
60.7%
Retail
28.1%
Apparel & Fashion
10.5%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.4%
Alternatives
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Engagement Cloud (formerly SAP Emarsys)
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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