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Compare CleverTap and Sailthru by Marigold 
Featured Products
At a Glance
Market Segments
Mid-Market (53.0% of reviews)
Mid-Market (58.9% of reviews)
Entry-Level Pricing
$75.00 Per Month
No pricing available
CleverTap
Star Rating
(635)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansSailthru by Marigold
Star Rating
(153)4.2 out of 5
Market Segments
Mid-Market (58.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Sailthru by MarigoldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sailthru by Marigold excels in personalization and automation, making it a strong choice for businesses that need to manage large email campaigns effectively. Users appreciate its user-friendly interface and the ability to create tailored customer experiences through comprehensive data collection.
- Users say that CleverTap stands out for its robust analytics and customer engagement features, particularly in mobile app marketing. Reviewers highlight its ability to monitor user activity and send timely communications, which enhances overall marketing performance.
- According to verified reviews, CleverTap's support team receives high praise for being responsive and helpful, which is crucial for users who may need assistance during their marketing campaigns. This level of support can significantly impact user satisfaction and ease of use.
- Reviewers mention that while Sailthru offers strong email marketing capabilities, it may not have the same breadth of features as CleverTap, particularly in areas like push notifications and customer journey mapping, where CleverTap has a more established presence.
- G2 reviewers highlight that Sailthru's advanced analytics capabilities are beneficial for identifying target audiences, but some users feel that the platform could improve in terms of setup and integration processes compared to CleverTap, which is noted for its smoother onboarding experience.
- Users report that CleverTap's personalization features allow for the creation of diverse campaigns across multiple channels, which is a significant advantage for marketers looking to enhance their outreach strategies. This flexibility is often cited as a key reason for choosing CleverTap over Sailthru.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Sailthru by Marigold
No pricing availableFree Trial
CleverTap
Free Trial is available
Sailthru by Marigold
No trial information availableRatings
Meets Requirements
8.8
531
8.7
133
Ease of Use
8.9
533
8.3
133
Ease of Setup
8.5
319
7.9
52
Ease of Admin
9.0
244
8.5
54
Quality of Support
9.0
523
8.5
125
Has the product been a good partner in doing business?
9.2
243
8.7
51
Product Direction (% positive)
9.5
515
7.6
129
Features by Category
Email Marketing
9.0
168
8.6
94
|
Verified
8.9
161
9.0
94
|
Verified
8.9
160
8.6
95
|
Verified
8.8
148
8.6
77
|
Verified
Online Marketing
8.1
129
7.9
57
|
Verified
8.7
155
8.3
71
|
Verified
9.1
163
8.6
82
|
Verified
9.1
156
8.7
73
|
Verified
8.2
133
8.1
12
Lead Management
8.9
139
7.9
22
|
Verified
8.6
138
7.7
37
|
Verified
9.2
169
8.0
40
|
Verified
8.4
123
7.5
25
|
Verified
8.6
136
7.8
30
|
Verified
8.6
147
7.6
34
|
Verified
8.6
139
8.1
25
|
Verified
8.7
136
7.5
27
|
Verified
Campaign Management
8.8
147
8.5
66
|
Verified
8.1
136
7.9
12
8.1
130
9.2
10
7.8
124
8.3
9
Social
Feature Not Available
8.5
10
7.9
130
8.2
46
|
Verified
7.9
135
7.0
11
7.7
128
8.2
10
8.0
134
7.5
12
Reporting & Analytics
8.9
162
7.9
94
|
Verified
8.4
150
7.8
74
|
Verified
8.4
147
8.0
57
|
Verified
8.5
141
7.7
62
|
Verified
7.3
122
7.7
13
Platform
8.7
154
8.0
32
|
Verified
8.7
136
7.7
28
|
Verified
9.2
152
8.8
32
|
Verified
8.3
122
Not enough data
8.6
128
7.3
5
8.8
142
8.6
32
|
Verified
8.5
121
8.2
22
|
Verified
Agentic AI - Marketing Automation
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
Integration
8.6
157
8.4
30
|
Verified
8.5
149
8.6
30
|
Verified
8.2
136
7.5
24
|
Verified
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.0
240
Not enough data
9.3
253
Not enough data
8.9
241
Not enough data
9.2
257
Not enough data
9.3
241
Not enough data
Analytics
8.9
250
Not enough data
8.8
237
Not enough data
Optimization
8.9
238
Not enough data
9.0
245
Not enough data
9.0
235
Not enough data
8.7
217
Not enough data
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Segmentation
9.4
70
9.0
8
9.5
67
9.2
6
Targeting
9.4
66
8.9
6
9.3
66
9.0
5
Triggered Content
9.3
59
10.0
5
9.3
65
9.6
9
9.4
66
9.5
7
Personalized Content
9.2
59
8.3
7
8.5
59
Not enough data
9.0
57
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
193
8.3
9
|
Verified
8.9
230
|
Verified
8.6
13
8.7
178
8.3
6
|
Verified
8.9
177
9.0
7
|
Verified
Campaigns
8.5
190
|
Verified
8.1
9
9.3
237
|
Verified
8.5
9
|
Verified
8.8
188
8.9
6
|
Verified
8.2
152
9.0
5
|
Verified
9.1
178
9.2
12
|
Verified
9.3
192
8.3
10
|
Verified
Engagement
8.6
166
8.5
11
|
Verified
Platform
8.8
202
8.3
13
|
Verified
8.8
197
|
Verified
7.9
12
|
Verified
8.6
174
9.2
12
|
Verified
Agentic AI - Mobile Marketing
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Not enough data
Marketing Operations
8.4
217
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.8
253
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
101
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
259
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and Sailthru by Marigold are categorized as Push Notification, Mobile Marketing, Marketing Automation, Personalization Engines, and Customer Journey Mapping
Unique Categories
CleverTap is categorized as Marketing Analytics, Mobile App Analytics, Mobile App Optimization, and WhatsApp Marketing
Sailthru by Marigold is categorized as Email Testing, SMS Marketing, Email Template Builder, Personalization, Email Deliverability, Transactional Email, Landing Page Builders, and Pop-Up Builder
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sailthru by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.9%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.5%
Retail
12.6%
Publishing
11.9%
Marketing and Advertising
8.6%
Media Production
7.9%
Apparel & Fashion
7.3%
Other
51.7%
Alternatives
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
Sailthru by Marigold has no discussions with answers
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