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Compare CleverTap and Pendo 
At a Glance
Market Segments
Mid-Market (53.0% of reviews)
Mid-Market (63.0% of reviews)
Entry-Level Pricing
$75.00 Per Month
Free
CleverTap
Star Rating
(635)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansPendo
Star Rating
(1,555)4.4 out of 5
Market Segments
Mid-Market (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansCleverTap vs Pendo
When assessing the two solutions, reviewers found CleverTap easier to use, set up, and administer. Reviewers also preferred doing business with CleverTap overall.
- Reviewers felt that CleverTap meets the needs of their business better than Pendo.
- When comparing quality of ongoing product support, reviewers felt that CleverTap is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of CleverTap over Pendo.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Pendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
Free Trial
CleverTap
Free Trial is available
Pendo
Free Trial is available
Ratings
Meets Requirements
8.8
531
8.5
1,191
Ease of Use
8.9
533
8.2
1,205
Ease of Setup
8.5
319
7.9
563
Ease of Admin
9.0
244
8.4
555
Quality of Support
9.0
523
8.5
1,040
Has the product been a good partner in doing business?
9.2
243
8.9
531
Product Direction (% positive)
9.5
515
8.5
1,106
Features by Category
Email Marketing
9.0
168
Not enough data
8.9
161
Not enough data
8.9
160
Not enough data
8.8
148
Not enough data
Online Marketing
8.1
129
Not enough data
8.7
155
Not enough data
9.1
163
Not enough data
9.1
156
Not enough data
8.2
133
Not enough data
Lead Management
8.9
139
Not enough data
8.6
138
Not enough data
9.2
169
Not enough data
8.4
123
Not enough data
8.6
136
Not enough data
8.6
147
Not enough data
8.6
139
Not enough data
8.7
136
Not enough data
Campaign Management
8.8
147
Not enough data
8.1
136
Not enough data
8.1
130
Not enough data
7.8
124
Not enough data
Social
Feature Not Available
Not enough data
7.9
130
Not enough data
7.9
135
Not enough data
7.7
128
Not enough data
8.0
134
Not enough data
Reporting & Analytics
8.9
162
Not enough data
8.4
150
Not enough data
8.4
147
Not enough data
8.5
141
Not enough data
7.3
122
Not enough data
Platform
8.7
154
Not enough data
8.7
136
Not enough data
9.2
152
Not enough data
8.3
122
Not enough data
8.6
128
Not enough data
8.8
142
Not enough data
8.5
121
Not enough data
Agentic AI - Marketing Automation
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
Integration
8.6
157
Not enough data
8.5
149
Not enough data
8.2
136
Not enough data
Metrics
Not enough data
8.7
453
Not enough data
8.7
471
Not enough data
8.4
419
Not enough data
8.8
464
Not enough data
8.5
421
Not enough data
8.2
394
Not enough data
8.2
358
Not enough data
8.2
334
Not enough data
8.3
394
Reporting
Not enough data
8.4
462
Not enough data
8.5
426
Not enough data
8.7
436
Not enough data
8.7
467
Not enough data
7.8
261
Not enough data
8.1
284
Not enough data
8.2
449
Other
Not enough data
8.7
437
Not enough data
8.0
306
Not enough data
7.5
262
Not enough data
7.9
271
Not enough data
7.3
196
Not enough data
8.5
340
Not enough data
8.2
297
Agentic AI - Digital Analytics
Not enough data
6.1
11
Not enough data
6.3
13
Not enough data
6.1
12
Not enough data
6.1
12
Administration
Not enough data
8.1
376
Not enough data
7.9
296
Not enough data
8.8
421
Not enough data
8.5
453
User Identification
8.6
196
7.9
109
9.1
211
8.5
136
8.6
183
8.0
103
Tracking & Reporting
9.2
203
8.5
125
9.0
199
8.5
131
8.6
179
8.3
108
8.8
208
8.5
141
8.8
185
8.6
133
9.1
190
8.7
137
Metrics
9.1
163
8.8
83
9.0
93
8.4
64
8.9
155
8.4
72
9.0
140
8.3
69
9.1
160
8.4
66
User Behavior
Not enough data
9.1
23
Not enough data
8.1
23
Not enough data
8.6
23
A/B Testing
Not enough data
7.5
20
Not enough data
7.2
20
Not enough data
8.8
21
Not enough data
6.9
20
Visitor Information
Not enough data
8.0
22
Not enough data
8.1
20
Agentic AI - Session Replay
Not enough data
7.7
5
User Analysis
Not enough data
8.6
343
Not enough data
8.4
389
User Support
Not enough data
8.5
389
Not enough data
7.6
207
Not enough data
8.0
294
Walkthrough Type
Not enough data
8.1
297
Not enough data
8.6
364
Platform Basics - Digital Adoption Platform
Not enough data
8.5
19
Not enough data
8.9
20
Analytics - Digital Adoption Platform
Not enough data
9.0
20
Functions - Digital Adoption Platform
Not enough data
8.6
19
Not enough data
9.0
20
Agentic AI - Digital Adoption Platform
Not enough data
6.5
11
Campaigns
9.0
240
Not enough data
9.3
253
Not enough data
8.9
241
Not enough data
9.2
257
Not enough data
9.3
241
Not enough data
Analytics
8.9
250
Not enough data
8.8
237
Not enough data
Optimization
8.9
238
Not enough data
9.0
245
Not enough data
9.0
235
Not enough data
8.7
217
Not enough data
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Product Analytics
Not enough data
8.6
579
Not enough data
8.7
612
Not enough data
8.6
590
Not enough data
8.2
502
Not enough data
8.0
410
Not enough data
8.2
442
Not enough data
8.0
402
Not enough data
7.9
444
Agentic AI - Product Analytics
Not enough data
6.6
25
Not enough data
6.9
25
Not enough data
6.9
24
Not enough data
7.5
23
Segmentation
9.4
70
Not enough data
9.5
67
Not enough data
Targeting
9.4
66
Not enough data
9.3
66
Not enough data
Triggered Content
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Not enough data
Personalized Content
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Not enough data
Analysis
8.6
193
Not enough data
8.9
230
|
Verified
Not enough data
8.7
178
Not enough data
8.9
177
Not enough data
Campaigns
8.5
190
|
Verified
Not enough data
9.3
237
|
Verified
Not enough data
8.8
188
Not enough data
8.2
152
Not enough data
9.1
178
Not enough data
9.3
192
Not enough data
Engagement
8.6
166
Not enough data
Platform
8.8
202
Not enough data
8.8
197
|
Verified
Not enough data
8.6
174
Not enough data
Agentic AI - Mobile Marketing
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Not enough data
Communication
Not enough data
8.1
324
Not enough data
7.9
306
Not enough data
8.1
306
Planning
Not enough data
7.1
230
Not enough data
7.1
222
Not enough data
6.6
197
Not enough data
7.6
234
Not enough data
7.2
209
Workflow Management
Not enough data
7.3
242
Not enough data
7.6
250
Not enough data
6.7
197
Not enough data
7.0
209
Marketing Operations
8.4
217
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.8
253
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
101
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
259
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
8.8
83
9.0
93
8.4
64
8.9
155
8.4
72
9.0
140
8.3
69
9.1
160
8.4
66
Variation Testing
9.1
123
8.3
54
8.4
101
7.8
55
8.9
103
8.1
59
9.0
117
8.4
66
9.0
37
8.1
63
9.1
107
7.9
56
Reporting
9.2
139
8.6
84
9.0
137
8.6
87
Personalization
9.0
123
8.6
74
9.1
121
8.7
73
9.2
105
8.9
66
Administration
8.8
131
8.0
75
8.5
46
8.1
66
8.9
137
8.5
85
9.1
141
8.6
91
Categories
Categories
Shared Categories
CleverTap and Pendo are categorized as Mobile App Analytics and Mobile App Optimization
Unique Categories
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile Marketing, Marketing Automation, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Pendo is categorized as Digital Adoption Platform, Product Analytics, Digital Analytics, Product Management, and Session Replay
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.9%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.5%
Computer Software
33.5%
Information Technology and Services
15.5%
Marketing and Advertising
7.2%
Financial Services
4.2%
Hospital & Health Care
3.0%
Other
36.6%
Alternatives
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