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At a Glance
Market Segments
Mid-Market (53.0% of reviews)
Small-Business (70.3% of reviews)
Entry-Level Pricing
$75.00 Per Month
Starting at $199.00 5000 Contacts
CleverTap
Star Rating
(635)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansOrtto
Star Rating
(621)4.4 out of 5
Market Segments
Small-Business (70.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 4 pricing plansCleverTap vs Ortto
When assessing the two solutions, reviewers found CleverTap easier to use and do business with overall. However, reviewers preferred the ease of set up with Ortto, along with administration.
- Reviewers felt that CleverTap meets the needs of their business better than Ortto.
- When comparing quality of ongoing product support, reviewers felt that CleverTap is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of CleverTap over Ortto.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Ortto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Free Trial
CleverTap
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
8.8
531
8.5
560
Ease of Use
8.9
533
8.7
565
Ease of Setup
8.5
319
8.6
313
Ease of Admin
9.0
244
8.8
295
Quality of Support
9.0
523
8.9
528
Has the product been a good partner in doing business?
9.2
243
8.9
286
Product Direction (% positive)
9.5
515
8.9
557
Features by Category
Email Marketing
9.0
168
8.4
398
|
Verified
8.9
161
8.9
384
|
Verified
8.9
160
8.3
378
|
Verified
8.8
148
9.1
345
|
Verified
Online Marketing
8.1
129
7.0
198
|
Verified
8.7
155
7.9
203
|
Verified
9.1
163
8.2
210
|
Verified
9.1
156
8.3
267
|
Verified
8.2
133
7.6
167
|
Verified
Lead Management
8.9
139
8.2
298
|
Verified
8.6
138
7.8
271
|
Verified
9.2
169
8.5
325
|
Verified
8.4
123
7.8
239
|
Verified
8.6
136
8.8
322
|
Verified
8.6
147
8.5
289
|
Verified
8.6
139
8.7
278
|
Verified
8.7
136
8.3
261
|
Verified
Campaign Management
8.8
147
8.0
218
|
Verified
8.1
136
7.6
143
8.1
130
7.5
63
|
Verified
7.8
124
7.1
52
Social
Feature Not Available
6.6
116
7.9
130
7.3
97
|
Verified
7.9
135
7.8
63
7.7
128
7.5
56
8.0
134
7.8
103
|
Verified
Reporting & Analytics
8.9
162
8.2
347
|
Verified
8.4
150
7.5
247
|
Verified
8.4
147
7.1
189
|
Verified
8.5
141
6.8
160
|
Verified
7.3
122
6.1
123
Platform
8.7
154
8.1
201
|
Verified
8.7
136
8.6
150
|
Verified
9.2
152
8.3
210
|
Verified
8.3
122
7.6
43
8.6
128
6.8
113
|
Verified
8.8
142
8.6
221
|
Verified
8.5
121
7.4
94
|
Verified
Agentic AI - Marketing Automation
7.1
8
8.0
15
7.7
8
8.0
15
7.7
8
7.8
15
7.5
8
7.8
15
7.5
8
8.0
15
7.1
8
8.2
15
Integration
8.6
157
8.5
215
|
Verified
8.5
149
8.4
211
|
Verified
8.2
136
7.9
170
|
Verified
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.0
240
Not enough data
9.3
253
Not enough data
8.9
241
Not enough data
9.2
257
Not enough data
9.3
241
Not enough data
Analytics
8.9
250
Not enough data
8.8
237
Not enough data
Optimization
8.9
238
Not enough data
9.0
245
Not enough data
9.0
235
Not enough data
8.7
217
Not enough data
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Segmentation
9.4
70
Not enough data
9.5
67
Not enough data
Targeting
9.4
66
Not enough data
9.3
66
Not enough data
Triggered Content
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Not enough data
Personalized Content
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.0
82
|
Verified
Not enough data
6.9
53
|
Verified
Not enough data
7.7
58
|
Verified
Not enough data
8.6
60
Edit
Not enough data
8.4
64
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
8.1
83
|
Verified
Not enough data
7.2
67
|
Verified
Not enough data
7.8
81
|
Verified
Not enough data
7.7
46
Generative AI
Not enough data
6.9
7
Not enough data
8.1
7
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.7
28
Not enough data
8.1
32
Not enough data
8.6
37
Not enough data
8.3
29
Intelligence
Not enough data
8.2
37
Not enough data
6.7
21
Not enough data
6.7
23
Platform Basics
8.6
162
7.8
73
8.6
156
7.8
62
8.9
151
8.4
64
8.8
138
8.0
48
8.8
140
7.8
52
Agentic AI - Customer Journey Mapping
8.3
7
6.3
5
Design and Customization
Not enough data
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Campaigns
Not enough data
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Integrations
Not enough data
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.5
32
Not enough data
8.1
33
Not enough data
7.6
22
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.5
24
Not enough data
8.9
22
Not enough data
8.2
18
Not enough data
8.4
25
Analytics
Not enough data
8.1
28
Not enough data
7.9
33
Customization
Not enough data
8.4
28
Not enough data
8.3
29
Not enough data
7.9
30
Not enough data
7.9
28
Development
Not enough data
6.8
22
Not enough data
7.0
18
Management
Not enough data
8.6
22
Not enough data
7.8
20
Integration Options
Not enough data
7.9
12
Not enough data
8.2
10
Not enough data
7.9
21
Not enough data
7.8
10
Customization
Not enough data
8.7
10
Not enough data
8.7
10
Not enough data
8.3
7
Not enough data
8.7
9
Additional Functionality
Not enough data
9.0
10
Not enough data
Feature Not Available
Not enough data
8.5
8
Not enough data
7.3
5
Not enough data
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.6
14
Not enough data
7.4
13
Not enough data
7.4
12
Discovery
Not enough data
7.7
14
Not enough data
8.5
16
Not enough data
8.6
13
Management
Not enough data
7.8
12
Not enough data
8.4
15
Platform
Not enough data
8.6
17
Not enough data
8.3
16
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
193
8.4
19
|
Verified
8.9
230
|
Verified
9.3
23
|
Verified
8.7
178
8.2
18
|
Verified
8.9
177
7.9
22
|
Verified
Campaigns
8.5
190
|
Verified
7.4
22
9.3
237
|
Verified
8.9
18
8.8
188
8.2
20
8.2
152
8.7
17
|
Verified
9.1
178
9.3
26
|
Verified
9.3
192
8.9
24
|
Verified
Engagement
8.6
166
8.3
19
|
Verified
Platform
8.8
202
8.7
24
|
Verified
8.8
197
|
Verified
8.3
23
|
Verified
8.6
174
8.0
21
|
Verified
Agentic AI - Mobile Marketing
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Not enough data
Marketing Operations
8.4
217
|
Verified
7.9
33
|
Verified
8.8
247
|
Verified
8.6
45
|
Verified
8.8
253
|
Verified
8.4
42
|
Verified
9.1
237
|
Verified
8.8
39
|
Verified
8.1
101
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.9
259
|
Verified
8.5
54
|
Verified
8.7
263
|
Verified
8.5
54
|
Verified
8.7
238
|
Verified
8.1
42
|
Verified
8.8
231
|
Verified
8.3
42
|
Verified
8.6
222
|
Verified
8.1
44
|
Verified
8.5
175
|
Verified
8.5
19
Agentic AI - Marketing Analytics
7.7
8
5.3
5
7.3
8
5.3
5
7.4
7
5.3
5
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and Ortto are categorized as Marketing Analytics, Mobile Marketing, Marketing Automation, and Customer Journey Mapping
Unique Categories
CleverTap is categorized as Push Notification, Mobile App Analytics, Mobile App Optimization, Personalization Engines, and WhatsApp Marketing
Ortto is categorized as Pop-Up Builder, Email Template Builder, Personalization, Online Form Builder, Customer Data Platform (CDP), E-Commerce Data Integration, Lead Scoring, and Lead Capture
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.9%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.5%
Marketing and Advertising
13.6%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.9%
Alternatives
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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