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At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
$75.00 Per Month
No pricing available
CleverTap
Star Rating
(632)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansIterable
Star Rating
(757)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CleverTap excels in Ease of Use with a score of 8.9 compared to Iterable's 8.4, making it more intuitive for new users to navigate and utilize its features effectively.
- Reviewers mention that CleverTap's Landing Pages and Forms feature is significantly stronger, scoring 8.1 versus Iterable's 6.3, which allows for better lead generation and user engagement.
- G2 users highlight that CleverTap's Segmentation capabilities are superior, with a score of 9.2 compared to Iterable's 8.6, enabling more precise targeting of marketing campaigns based on user behavior.
- Users on G2 say that CleverTap's Quality of Support is noteworthy, scoring 9.0 against Iterable's 8.9, indicating a more responsive and helpful customer service experience.
- Reviewers mention that CleverTap's Triggered Notifications feature is more effective, scoring 9.3 compared to Iterable's 8.5, which enhances user engagement through timely and relevant alerts.
- Users report that CleverTap's Campaign Performance analytics are more robust, with a score of 8.9 versus Iterable's 7.8, providing deeper insights into marketing effectiveness and ROI.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Iterable
No pricing availableFree Trial
CleverTap
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.8
529
8.5
608
Ease of Use
8.9
531
8.4
621
Ease of Setup
8.5
317
7.7
310
Ease of Admin
9.0
244
8.5
230
Quality of Support
9.0
521
8.8
592
Has the product been a good partner in doing business?
9.2
243
9.1
232
Product Direction (% positive)
9.5
513
9.1
601
Features by Category
Email Marketing
9.0
168
8.9
466
|
Verified
8.9
161
9.0
456
|
Verified
8.9
160
8.2
442
|
Verified
8.8
148
8.3
393
|
Verified
Online Marketing
8.1
129
6.2
265
|
Verified
8.7
155
8.3
399
|
Verified
9.1
163
8.4
436
|
Verified
9.1
155
8.1
397
|
Verified
8.2
133
6.9
269
|
Verified
Lead Management
8.9
139
7.3
301
|
Verified
8.6
138
7.4
332
|
Verified
9.2
169
8.6
427
|
Verified
8.4
123
6.8
271
|
Verified
8.6
136
7.7
295
|
Verified
8.6
147
7.1
286
|
Verified
8.6
139
7.3
275
|
Verified
8.7
136
7.4
277
|
Verified
Campaign Management
8.8
147
7.7
292
8.1
136
6.9
264
|
Verified
8.1
130
6.6
241
7.8
124
6.0
222
Social
Feature Not Available
5.7
204
7.9
130
6.1
210
7.9
135
5.8
210
7.7
128
5.7
210
8.0
134
5.8
220
Reporting & Analytics
8.9
162
7.6
428
|
Verified
8.4
150
6.5
286
|
Verified
8.4
147
6.6
275
|
Verified
8.5
141
6.5
273
|
Verified
7.3
122
5.7
225
|
Verified
Platform
8.7
154
8.0
329
|
Verified
8.7
136
8.4
330
|
Verified
9.2
152
8.5
336
|
Verified
8.3
122
7.4
224
8.6
128
8.0
310
|
Verified
8.8
142
8.3
335
|
Verified
8.5
121
7.1
241
|
Verified
Agentic AI - Marketing Automation
7.1
8
7.1
22
7.7
8
7.2
21
7.7
8
7.1
21
7.5
8
7.5
22
7.5
8
7.3
23
7.1
8
7.4
22
Integration
8.6
157
7.7
339
|
Verified
8.5
149
8.1
336
|
Verified
8.2
136
7.6
280
|
Verified
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Campaigns
9.0
240
8.3
156
9.3
253
8.7
157
8.9
240
8.0
141
9.2
257
8.7
165
9.3
241
8.5
162
Analytics
8.9
250
7.8
166
8.8
237
7.4
158
Optimization
8.9
238
8.2
162
9.0
245
8.5
163
9.0
235
7.6
131
8.7
217
7.9
146
Agentic AI - Push Notification
6.7
7
7.4
9
7.4
7
8.1
9
6.9
7
6.7
10
Segmentation
9.4
70
8.7
41
9.5
67
8.5
41
Targeting
9.4
66
8.0
42
9.3
66
8.0
36
Triggered Content
9.3
59
6.8
31
9.3
65
9.1
41
9.4
66
9.2
40
Personalized Content
9.2
59
7.7
33
8.5
59
7.1
29
9.0
57
6.2
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Edit
Not enough data
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Logistics
Not enough data
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Generative AI
Not enough data
7.9
11
Not enough data
7.3
11
Agentic AI - Email Template Builder
Not enough data
7.8
9
Not enough data
7.4
9
Text Messaging
Not enough data
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.5
24
Not enough data
8.5
23
SMS Platform
Not enough data
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Agentic AI - SMS Marketing
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Data Sourcing
Not enough data
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Intelligence
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Platform Basics
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Platform Basics
Not enough data
8.1
37
Not enough data
8.1
37
Platform Data
Not enough data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Platform Additional Functionality
Not enough data
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Agentic AI - Customer Journey Analytics
Not enough data
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
WhatsApp Messaging - WhatsApp Marketing
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Not enough data
Agentic AI - Personalization
Not enough data
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Analysis
8.6
193
7.3
123
|
Verified
8.9
229
|
Verified
7.7
168
|
Verified
8.7
178
6.4
110
|
Verified
8.9
177
6.9
137
|
Verified
Campaigns
8.5
190
|
Verified
7.0
112
9.3
237
|
Verified
8.3
143
|
Verified
8.8
188
7.7
122
|
Verified
8.2
152
6.0
100
|
Verified
9.1
178
9.2
163
|
Verified
9.3
192
9.1
161
|
Verified
Engagement
8.6
166
7.0
107
|
Verified
Platform
8.8
201
8.1
139
|
Verified
8.8
197
|
Verified
7.7
124
8.6
174
7.2
111
|
Verified
Agentic AI - Mobile Marketing
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Not enough data
Marketing Operations
8.4
217
|
Verified
Not enough data
8.8
246
|
Verified
Not enough data
8.8
252
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
101
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
259
|
Verified
Not enough data
8.7
262
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and Iterable are categorized as Push Notification, Mobile Marketing, Marketing Automation, Personalization Engines, and WhatsApp Marketing
Unique Categories
CleverTap is categorized as Marketing Analytics, Mobile App Analytics, Mobile App Optimization, and Customer Journey Mapping
Iterable is categorized as Personalization, SMS Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
17.0%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.4%
Marketing and Advertising
10.9%
Health, Wellness and Fitness
8.6%
Financial Services
7.7%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.5%
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