Compare CleverTap and Iterable 
Featured Products
At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
$75.00 Per Month
No pricing available
CleverTap
Star Rating
(642)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansIterable
Star Rating
(767)4.4 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Iterable excels in user experience, with many users praising its intuitive interface and the ability to create complex automated user journeys without extensive technical knowledge. This ease of use is complemented by a robust support team that is described as responsive and knowledgeable.
- Users say that CleverTap shines in its personalization capabilities, allowing marketers to engage customers effectively through targeted communications based on user activity. Reviewers appreciate the platform's ability to monitor app interactions and send timely messages, enhancing overall engagement.
- According to verified reviews, Iterable has a significant advantage in the volume of recent user feedback, indicating a strong and active user community. With 67 recent reviews compared to CleverTap's 12, this suggests that Iterable users are more engaged and willing to share their experiences.
- Reviewers mention that CleverTap's support team is highly regarded for its responsiveness, making it a reliable choice for users who need quick assistance. Many users highlight their positive experiences with support, which contributes to a smoother day-to-day operation.
- G2 reviewers indicate that while Iterable is strong in email marketing and automation, it faces challenges in areas like landing page creation and dynamic content, where CleverTap outperforms it. Users have noted that CleverTap provides better tools for creating engaging landing pages and personalized content.
- Users report that both platforms have their strengths, but CleverTap generally scores higher in mobile optimization and push notifications, making it a better fit for businesses focused on mobile engagement. Reviewers appreciate CleverTap's ability to deliver effective push notifications and manage mobile campaigns seamlessly.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Iterable
No pricing availableFree Trial
CleverTap
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.8
538
8.5
618
Ease of Use
8.9
540
8.4
631
Ease of Setup
8.5
326
7.7
318
Ease of Admin
9.0
249
8.4
232
Quality of Support
9.0
529
8.8
601
Has the product been a good partner in doing business?
9.3
247
9.0
234
Product Direction (% positive)
9.5
522
9.0
611
Features by Category
Email Marketing
9.0
168
9.0
470
|
Verified
8.9
161
9.0
460
|
Verified
8.9
159
8.2
445
|
Verified
8.8
147
8.4
396
|
Verified
Online Marketing
8.1
128
6.2
267
|
Verified
8.7
154
8.3
401
|
Verified
9.1
163
8.4
441
|
Verified
9.1
155
8.1
399
|
Verified
8.2
132
6.9
271
|
Verified
Lead Management
8.9
138
7.3
303
|
Verified
8.6
137
7.4
334
|
Verified
9.2
170
8.6
434
|
Verified
8.4
122
6.8
273
|
Verified
8.6
135
7.7
297
|
Verified
8.6
146
7.1
289
|
Verified
8.6
139
7.3
278
|
Verified
8.8
136
7.4
279
|
Verified
Campaign Management
8.8
146
7.7
295
8.1
135
6.9
266
|
Verified
8.1
129
6.6
243
7.8
123
6.0
224
Social
Feature Not Available
5.7
206
7.9
129
6.1
212
7.9
134
5.8
212
7.7
127
5.7
212
8.0
133
5.9
223
Reporting & Analytics
8.9
162
7.6
433
|
Verified
8.4
149
6.6
288
|
Verified
8.4
146
6.6
277
|
Verified
8.5
140
6.5
275
|
Verified
7.4
121
5.8
227
|
Verified
Platform
8.7
155
8.1
331
|
Verified
8.7
137
8.4
332
|
Verified
9.2
153
8.5
336
|
Verified
8.3
122
7.4
224
8.6
127
8.0
310
|
Verified
8.8
142
8.3
337
|
Verified
8.5
120
7.1
241
|
Verified
Agentic AI - Marketing Automation
7.1
8
6.9
24
7.7
8
7.0
23
7.7
8
7.3
25
7.5
8
7.5
24
7.5
8
7.3
25
7.1
8
7.5
25
Integration
8.6
158
7.8
340
|
Verified
8.5
150
8.1
338
|
Verified
8.2
135
7.6
281
|
Verified
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.7
209
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Campaigns
9.0
239
8.3
158
9.3
253
8.7
159
8.9
240
8.1
144
9.2
257
8.7
167
9.3
241
8.5
165
Analytics
8.9
250
7.8
169
8.8
237
7.5
160
Optimization
8.9
239
8.3
165
9.0
244
8.5
166
9.0
236
7.7
133
8.7
217
7.8
148
Agentic AI - Push Notification
6.7
7
7.4
11
7.4
7
8.0
11
6.9
7
6.8
12
Segmentation
9.4
70
8.8
43
9.5
67
8.5
42
Targeting
9.5
67
8.1
44
9.3
66
8.1
38
Triggered Content
9.3
58
6.9
32
9.4
65
9.1
43
9.4
66
9.2
41
Personalized Content
9.2
59
7.8
34
8.5
58
7.3
31
9.0
56
6.3
28
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Edit
Not enough data
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Logistics
Not enough data
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Generative AI
Not enough data
8.1
12
Not enough data
7.5
12
Agentic AI - Email Template Builder
Not enough data
8.0
10
Not enough data
7.7
10
Text Messaging
Not enough data
8.6
30
Not enough data
6.9
27
Not enough data
8.7
29
Not enough data
6.9
26
Not enough data
8.3
26
Not enough data
6.7
25
Not enough data
8.5
27
Not enough data
8.5
26
SMS Platform
Not enough data
7.9
29
Not enough data
8.2
29
Not enough data
7.4
22
Not enough data
6.2
21
Not enough data
7.2
24
Not enough data
8.6
25
Agentic AI - SMS Marketing
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Data Sourcing
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Intelligence
Not enough data
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Platform Basics
8.6
162
Not enough data
8.6
157
Not enough data
8.9
151
Not enough data
8.8
137
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Platform Basics
Not enough data
8.1
38
Not enough data
8.2
38
Platform Data
Not enough data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Platform Additional Functionality
Not enough data
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Agentic AI - Customer Journey Analytics
Not enough data
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
WhatsApp Messaging - WhatsApp Marketing
8.5
26
Not enough data
8.7
29
Not enough data
8.1
27
Not enough data
8.9
28
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
Not enough data
8.7
27
Not enough data
8.2
25
Not enough data
8.7
27
Not enough data
Agentic AI - Personalization
Not enough data
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Analysis
8.6
193
7.3
124
|
Verified
8.9
232
|
Verified
7.7
169
|
Verified
8.7
177
6.5
111
|
Verified
8.9
178
6.9
138
|
Verified
Campaigns
8.5
190
|
Verified
7.0
113
9.3
242
|
Verified
8.3
145
|
Verified
8.8
188
7.7
123
|
Verified
8.3
152
6.0
101
|
Verified
9.1
180
9.2
165
|
Verified
9.3
195
9.1
162
|
Verified
Engagement
8.6
165
7.1
108
|
Verified
Platform
8.8
202
8.2
140
|
Verified
8.9
197
|
Verified
7.7
125
8.6
173
7.2
112
|
Verified
Agentic AI - Mobile Marketing
8.3
12
Not enough data
8.2
12
Not enough data
7.7
11
Not enough data
8.2
12
Not enough data
7.8
12
Not enough data
8.1
12
Not enough data
Marketing Operations
8.4
216
|
Verified
Not enough data
8.8
246
|
Verified
Not enough data
8.8
252
|
Verified
Not enough data
9.1
236
|
Verified
Not enough data
8.1
100
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
258
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
8.7
237
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
221
|
Verified
Not enough data
8.5
174
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and Iterable are categorized as Push Notification, Mobile Marketing, Marketing Automation, Personalization Engines, and WhatsApp Marketing
Unique Categories
CleverTap is categorized as Marketing Analytics, Mobile App Analytics, Mobile App Optimization, and Customer Journey Mapping
Iterable is categorized as Personalization, SMS Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.7%
Information Technology and Services
6.2%
Internet
5.7%
Entertainment
5.4%
Retail
5.4%
Other
60.7%
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.5%
Financial Services
7.6%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.7%
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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