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At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Enterprise (48.3% of reviews)
Entry-Level Pricing
$75.00 Per Month
No pricing available
CleverTap
Star Rating
(632)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansHCL Unica
Star Rating
(128)4.2 out of 5
Market Segments
Enterprise (48.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about HCL UnicaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HCL Unica excels in its customization capabilities, allowing for tailored marketing campaigns, while CleverTap shines in user segmentation, enabling more precise targeting of audiences.
- Reviewers mention that CleverTap's real-time insights feature is highly praised for its immediacy and effectiveness, whereas HCL Unica's email deliverability management is noted for its robust performance but can be complex to navigate.
- G2 users highlight that CleverTap's mobile optimization is superior, making it easier to create campaigns that perform well on mobile devices, while HCL Unica's landing pages and forms are functional but lack some of the advanced features found in CleverTap.
- Users on G2 appreciate CleverTap's automated email responses for their efficiency and ease of use, while HCL Unica's campaign scheduling is noted for its flexibility but can be cumbersome for new users.
- Reviewers say that HCL Unica's quality of support is satisfactory but not as responsive as CleverTap's, which is frequently highlighted for its customer service excellence and quick resolution times.
- Users report that CleverTap's A/B testing capabilities are more intuitive and user-friendly compared to HCL Unica, which, while powerful, can be overwhelming for users unfamiliar with its interface.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
HCL Unica
No pricing availableFree Trial
CleverTap
Free Trial is available
HCL Unica
No trial information availableRatings
Meets Requirements
8.8
529
8.5
90
Ease of Use
8.9
531
8.5
93
Ease of Setup
8.5
317
7.6
39
Ease of Admin
9.0
244
7.8
33
Quality of Support
9.0
521
7.8
87
Has the product been a good partner in doing business?
9.2
243
8.2
33
Product Direction (% positive)
9.5
513
8.2
89
Features by Category
Email Marketing
9.0
168
8.6
67
|
Verified
8.9
161
8.7
57
|
Verified
8.9
160
8.3
59
|
Verified
8.8
148
8.3
65
|
Verified
Online Marketing
8.1
129
8.0
57
|
Verified
8.7
155
8.2
59
|
Verified
9.1
163
8.3
62
|
Verified
9.1
155
8.0
56
|
Verified
8.2
133
7.8
50
Lead Management
8.9
139
8.5
61
|
Verified
8.6
138
8.6
59
|
Verified
9.2
169
8.7
60
|
Verified
8.4
123
8.4
55
|
Verified
8.6
136
8.6
53
|
Verified
8.6
147
8.6
51
|
Verified
8.6
139
8.7
54
|
Verified
8.7
136
8.6
55
|
Verified
Campaign Management
8.8
147
8.8
63
|
Verified
8.1
136
8.5
50
8.1
130
8.5
54
|
Verified
7.8
124
8.1
53
Social
Feature Not Available
8.1
48
7.9
130
8.2
48
|
Verified
7.9
135
8.1
49
|
Verified
7.7
128
7.9
48
8.0
134
8.2
55
Reporting & Analytics
8.9
162
8.3
63
|
Verified
8.4
150
8.2
56
|
Verified
8.4
147
8.3
53
|
Verified
8.5
141
8.5
52
|
Verified
7.3
122
8.3
45
|
Verified
Platform
8.7
154
8.3
46
|
Verified
8.7
136
8.7
47
|
Verified
9.2
152
8.9
47
|
Verified
8.3
122
8.5
43
|
Verified
8.6
128
8.1
47
|
Verified
8.8
142
8.8
47
|
Verified
8.5
121
8.4
46
|
Verified
Agentic AI - Marketing Automation
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
Integration
8.6
157
8.4
47
|
Verified
8.5
149
8.4
44
|
Verified
8.2
136
8.3
43
|
Verified
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Campaigns
9.0
240
Not enough data
9.3
253
Not enough data
8.9
240
Not enough data
9.2
257
Not enough data
9.3
241
Not enough data
Analytics
8.9
250
Not enough data
8.8
237
Not enough data
Optimization
8.9
238
Not enough data
9.0
245
Not enough data
9.0
235
Not enough data
8.7
217
Not enough data
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Segmentation
9.4
70
Not enough data
9.5
67
Not enough data
Targeting
9.4
66
Not enough data
9.3
66
Not enough data
Triggered Content
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Not enough data
Personalized Content
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Not enough data
Analysis
8.6
193
Not enough data
8.9
229
|
Verified
Not enough data
8.7
178
Not enough data
8.9
177
Not enough data
Campaigns
8.5
190
|
Verified
Not enough data
9.3
237
|
Verified
Not enough data
8.8
188
Not enough data
8.2
152
Not enough data
9.1
178
Not enough data
9.3
192
Not enough data
Engagement
8.6
166
Not enough data
Platform
8.8
201
Not enough data
8.8
197
|
Verified
Not enough data
8.6
174
Not enough data
Agentic AI - Mobile Marketing
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Not enough data
Marketing Operations
8.4
217
|
Verified
Not enough data
8.8
246
|
Verified
Not enough data
8.8
252
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
101
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
259
|
Verified
Not enough data
8.7
262
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and HCL Unica are categorized as Marketing Automation
Unique Categories
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
HCL Unica has no unique categories
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HCL Unica
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
17.0%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.4%
Marketing and Advertising
18.3%
Information Technology and Services
11.3%
Financial Services
7.8%
Banking
7.8%
Telecommunications
7.0%
Other
47.8%
Alternatives
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
4 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
Why would I buy IBM Campaign when there are so many others around that might be just as good but are probably much less expensive?
1 Comment
AA
Whilst this is a new reply to an old question, this is something we still hear regularly.
We support multiple MA platforms and are fully aware that not...Read more
Can I re-use campaign logic?
1 Comment
AA
Short answer: Yes
Longer answer: Unica flowcharts can be stored as templates, which can be full or partial logic. Additionally custom derived fields and...Read more
Am I able to accurately measure and report?
1 Comment
AA
Short answer : Yes
Longer answer : contact and response data is stored in the application system tables. This can be accessed through the inbuilt...Read more
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