Compare CleverTap and Fullstory 
At a Glance
Market Segments
Mid-Market (53.0% of reviews)
Mid-Market (43.4% of reviews)
Entry-Level Pricing
$75.00 Per Month
Contact Us
CleverTap
Star Rating
(651)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansFullstory
Star Rating
(1,048)4.5 out of 5
Market Segments
Mid-Market (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Fullstory excels in providing detailed insights into user interactions, allowing teams to pinpoint where customers drop off. Users appreciate features like session tracking and the ability to add custom events, which help in understanding user behavior more deeply.
- Users say that CleverTap stands out for its intuitive interface and robust analytics, making customer engagement feel effortless. Reviewers highlight the ease of creating multi-channel campaigns, such as push notifications and SMS, which enhances their marketing efforts significantly.
- According to verified reviews, Fullstory's strength lies in its ability to visualize customer experiences, providing technical information that aids in troubleshooting. This capability is particularly valued by product design teams looking to improve performance based on user feedback.
- Reviewers mention that CleverTap's dashboard is user-friendly and effective for reporting, which simplifies the process of tracking real-time data. Users find it easy to handle multiple tasks within the platform, contributing to a more streamlined workflow.
- G2 reviewers highlight that while Fullstory has a strong focus on user experience insights, it may not be as straightforward to implement as CleverTap, which users praise for its quick setup and ease of use. This difference can impact teams looking for a rapid deployment.
- Users report that both platforms offer quality support, but CleverTap edges out with a slightly higher satisfaction rating in this area. Reviewers appreciate the responsiveness and helpfulness of CleverTap's support team, which can be crucial for businesses needing timely assistance.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Free Trial
CleverTap
Free Trial is available
Fullstory
Free Trial is available
Ratings
Meets Requirements
8.8
543
8.7
889
Ease of Use
8.9
545
8.2
900
Ease of Setup
8.5
331
8.3
535
Ease of Admin
9.0
247
8.7
319
Quality of Support
9.0
534
9.0
688
Has the product been a good partner in doing business?
9.3
245
9.0
301
Product Direction (% positive)
9.5
526
8.8
850
Features by Category
Email Marketing
9.0
169
Not enough data
8.9
162
Not enough data
8.9
160
Not enough data
8.8
148
Not enough data
Online Marketing
8.1
128
Not enough data
8.7
155
Not enough data
9.1
164
Not enough data
9.1
156
Not enough data
8.2
133
Not enough data
Lead Management
8.9
139
Not enough data
8.6
138
Not enough data
9.2
172
Not enough data
8.4
122
Not enough data
8.6
136
Not enough data
8.6
147
Not enough data
8.6
139
Not enough data
8.8
136
Not enough data
Campaign Management
8.8
146
Not enough data
8.2
136
Not enough data
8.1
129
Not enough data
7.8
123
Not enough data
Social
Feature Not Available
Not enough data
7.9
129
Not enough data
7.9
134
Not enough data
7.7
127
Not enough data
8.0
133
Not enough data
Reporting & Analytics
8.9
163
Not enough data
8.4
150
Not enough data
8.4
147
Not enough data
8.5
141
Not enough data
7.4
121
Not enough data
Platform
8.7
155
Not enough data
8.7
137
Not enough data
9.2
152
Not enough data
8.3
121
Not enough data
8.6
127
Not enough data
8.8
143
Not enough data
8.5
120
Not enough data
Agentic AI - Marketing Automation
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
Integration
8.6
158
Not enough data
8.5
151
Not enough data
8.2
135
Not enough data
Metrics
Not enough data
8.5
271
Not enough data
8.6
265
Not enough data
8.3
254
Not enough data
8.7
272
Not enough data
8.4
278
Not enough data
7.8
246
Not enough data
7.7
246
Not enough data
8.2
259
Not enough data
8.5
261
Reporting
Not enough data
8.7
276
Not enough data
8.3
264
Not enough data
7.9
263
Not enough data
8.7
268
Not enough data
7.9
235
Not enough data
7.8
241
Not enough data
8.4
264
Other
Not enough data
8.3
265
Not enough data
7.8
232
Not enough data
8.0
256
Not enough data
7.6
227
Not enough data
7.4
227
Not enough data
6.6
222
Not enough data
7.6
215
Agentic AI - Digital Analytics
Not enough data
6.1
11
Not enough data
6.5
12
Not enough data
6.4
13
Not enough data
6.4
13
Administration
Not enough data
7.5
254
Not enough data
7.8
258
Not enough data
8.7
272
Not enough data
8.3
272
User Identification
8.6
197
7.7
75
9.2
212
8.5
78
8.6
183
8.8
78
Tracking & Reporting
9.2
204
8.5
77
9.0
200
9.0
76
8.6
180
8.2
75
8.8
210
8.8
80
8.8
186
8.6
81
9.1
191
8.8
80
Metrics
9.1
164
8.8
80
9.0
94
8.5
75
9.0
156
8.2
73
9.0
140
8.1
74
9.1
161
8.7
78
User Behavior
Not enough data
9.0
378
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.5
380
|
Verified
A/B Testing
Not enough data
8.5
356
|
Verified
Not enough data
8.1
72
Not enough data
8.3
360
|
Verified
Not enough data
8.2
328
|
Verified
Visitor Information
Not enough data
8.5
368
|
Verified
Not enough data
8.2
366
|
Verified
Agentic AI - Session Replay
Not enough data
6.0
24
User Analysis
Not enough data
8.4
40
Not enough data
8.1
38
User Support
Not enough data
8.4
42
Not enough data
8.0
36
Not enough data
8.8
38
Walkthrough Type
Not enough data
Feature Not Available
Not enough data
9.1
53
Platform Basics - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Digital Adoption Platform
Not enough data
Not enough data
Functions - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Campaigns
9.0
239
Not enough data
9.3
252
Not enough data
8.9
240
Not enough data
9.2
256
Not enough data
9.3
240
Not enough data
Analytics
8.9
249
Not enough data
8.8
236
Not enough data
Optimization
8.9
237
Not enough data
9.0
244
Not enough data
9.0
234
Not enough data
8.7
216
Not enough data
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Product Analytics
Not enough data
7.8
190
Not enough data
8.6
205
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
197
Not enough data
7.7
175
Not enough data
7.3
189
Not enough data
7.5
176
Agentic AI - Product Analytics
Not enough data
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
7.8
76
Not enough data
8.2
83
Not enough data
8.4
83
Not enough data
7.5
78
Not enough data
7.1
77
Not enough data
Feature Not Available
Administration
Not enough data
7.8
78
Not enough data
6.7
80
Not enough data
7.2
77
Generative AI
Not enough data
5.8
77
Agentic AI - E-Commerce Analytics
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.8
7
Segmentation
9.4
70
Not enough data
9.5
67
Not enough data
Targeting
9.4
66
Not enough data
9.3
66
Not enough data
Triggered Content
9.3
58
Not enough data
9.4
65
Not enough data
9.4
66
Not enough data
Personalized Content
9.2
59
Not enough data
8.5
59
Not enough data
9.0
56
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Intelligence
Not enough data
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Platform Basics
8.6
161
Not enough data
8.5
156
Not enough data
8.9
150
Not enough data
8.8
137
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Generative AI
Not enough data
6.7
10
Self-Service Experience
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
7.9
27
Self-Service Platform
Not enough data
8.1
33
Not enough data
8.9
32
Not enough data
6.3
25
Not enough data
8.1
27
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
26
Not enough data
8.7
28
Not enough data
8.1
27
Not enough data
8.9
28
Not enough data
8.5
28
Not enough data
8.5
28
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
26
Not enough data
8.7
27
Not enough data
8.2
25
Not enough data
8.7
27
Not enough data
Agentic AI - Heatmap Tools
Not enough data
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Analysis
Not enough data
8.3
179
Not enough data
8.3
172
Not enough data
8.2
159
Not enough data
8.1
171
Not enough data
8.7
172
Reporting
Not enough data
8.9
189
Not enough data
9.3
199
Not enough data
8.7
186
Not enough data
8.4
173
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
193
Not enough data
8.9
233
|
Verified
Not enough data
8.7
178
Not enough data
8.9
178
Not enough data
Campaigns
8.5
189
|
Verified
Not enough data
9.3
240
|
Verified
Not enough data
8.8
189
Not enough data
8.2
151
Not enough data
9.1
182
Not enough data
9.3
197
Not enough data
Engagement
8.6
165
Not enough data
Platform
8.8
202
Not enough data
8.8
199
|
Verified
Not enough data
8.6
173
Not enough data
Agentic AI - Mobile Marketing
8.3
12
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Not enough data
Marketing Operations
8.4
217
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.8
253
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
100
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
258
|
Verified
Not enough data
8.7
264
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
233
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
164
8.8
80
9.0
94
8.5
75
9.0
156
8.2
73
9.0
140
8.1
74
9.1
161
8.7
78
Variation Testing
9.1
123
7.5
50
8.4
101
7.0
48
8.9
103
8.1
49
9.0
117
8.5
51
9.0
37
7.7
49
9.1
107
7.1
47
Reporting
9.2
139
9.3
55
9.0
137
9.0
54
Personalization
9.0
123
8.2
52
9.1
121
7.8
48
9.2
105
9.0
52
Administration
8.8
131
8.3
48
8.5
46
8.3
47
8.9
137
9.3
53
9.1
141
9.0
53
Categories
Categories
Shared Categories
CleverTap and Fullstory are categorized as Mobile App Analytics and Mobile App Optimization
Unique Categories
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile Marketing, Marketing Automation, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.9%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.3%
Retail
5.3%
Other
60.5%
Computer Software
22.5%
Information Technology and Services
10.9%
Financial Services
7.8%
Marketing and Advertising
5.6%
Retail
5.1%
Other
48.1%
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
ZG
very nice industryRead more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Is there a way to have the offer change dynamically pushed out to customers via CleverTap?
1 Comment
MG
Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement....Read more
Is there a possibility to add videos or images to the popups?
2 Comments
CN
I have seen the media upload. Now is it possible to add buttons to smart tips?Read more
What is Session Replay?
2 Comments
Official Response from Fullstory
Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually...Read more
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
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