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Compare CleverTap and Fullstory 
At a Glance
Market Segments
Mid-Market (53.0% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
$75.00 Per Month
Contact Us
CleverTap
Star Rating
(635)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansFullstory
Star Rating
(851)4.5 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansCleverTap vs Fullstory
When assessing the two solutions, reviewers found CleverTap easier to use, set up, and administer. Reviewers also preferred doing business with CleverTap overall.
- Reviewers felt that CleverTap meets the needs of their business better than Fullstory.
- When comparing quality of ongoing product support, CleverTap and Fullstory provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of CleverTap over Fullstory.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Free Trial
CleverTap
Free Trial is available
Fullstory
Free Trial is available
Ratings
Meets Requirements
8.8
531
8.7
749
Ease of Use
8.9
533
8.1
761
Ease of Setup
8.5
319
8.2
433
Ease of Admin
9.0
244
8.7
236
Quality of Support
9.0
523
9.0
575
Has the product been a good partner in doing business?
9.2
243
8.9
229
Product Direction (% positive)
9.5
515
8.8
733
Features by Category
Email Marketing
9.0
168
Not enough data
8.9
161
Not enough data
8.9
160
Not enough data
8.8
148
Not enough data
Online Marketing
8.1
129
Not enough data
8.7
155
Not enough data
9.1
163
Not enough data
9.1
156
Not enough data
8.2
133
Not enough data
Lead Management
8.9
139
Not enough data
8.6
138
Not enough data
9.2
169
Not enough data
8.4
123
Not enough data
8.6
136
Not enough data
8.6
147
Not enough data
8.6
139
Not enough data
8.7
136
Not enough data
Campaign Management
8.8
147
Not enough data
8.1
136
Not enough data
8.1
130
Not enough data
7.8
124
Not enough data
Social
Feature Not Available
Not enough data
7.9
130
Not enough data
7.9
135
Not enough data
7.7
128
Not enough data
8.0
134
Not enough data
Reporting & Analytics
8.9
162
Not enough data
8.4
150
Not enough data
8.4
147
Not enough data
8.5
141
Not enough data
7.3
122
Not enough data
Platform
8.7
154
Not enough data
8.7
136
Not enough data
9.2
152
Not enough data
8.3
122
Not enough data
8.6
128
Not enough data
8.8
142
Not enough data
8.5
121
Not enough data
Agentic AI - Marketing Automation
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
Integration
8.6
157
Not enough data
8.5
149
Not enough data
8.2
136
Not enough data
Metrics
Not enough data
8.5
269
Not enough data
8.6
263
Not enough data
8.3
252
Not enough data
8.7
269
Not enough data
8.4
276
Not enough data
7.8
245
Not enough data
7.7
245
Not enough data
8.2
257
Not enough data
8.5
258
Reporting
Not enough data
8.7
276
Not enough data
8.3
261
Not enough data
7.9
262
Not enough data
8.7
267
Not enough data
7.9
235
Not enough data
7.8
241
Not enough data
8.4
261
Other
Not enough data
8.3
265
Not enough data
7.8
232
Not enough data
8.0
254
Not enough data
7.6
226
Not enough data
7.4
226
Not enough data
6.6
222
Not enough data
7.6
214
Agentic AI - Digital Analytics
Not enough data
6.1
11
Not enough data
6.5
12
Not enough data
6.4
13
Not enough data
6.4
13
Administration
Not enough data
7.5
252
Not enough data
7.8
256
Not enough data
8.7
271
Not enough data
8.3
271
User Identification
8.6
196
7.7
75
9.1
211
8.5
78
8.6
183
8.8
78
Tracking & Reporting
9.2
203
8.5
77
9.0
199
9.0
76
8.6
179
8.2
74
8.8
208
8.8
78
8.8
185
8.7
78
9.1
190
8.9
77
Metrics
9.1
163
8.8
80
9.0
93
8.6
74
8.9
155
8.2
73
9.0
140
8.0
73
9.1
160
8.7
78
User Behavior
Not enough data
9.0
375
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.5
371
|
Verified
A/B Testing
Not enough data
8.4
347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
353
|
Verified
Not enough data
8.2
327
|
Verified
Visitor Information
Not enough data
8.5
368
|
Verified
Not enough data
8.2
363
|
Verified
Agentic AI - Session Replay
Not enough data
5.9
21
Campaigns
9.0
240
Not enough data
9.3
253
Not enough data
8.9
241
Not enough data
9.2
257
Not enough data
9.3
241
Not enough data
Analytics
8.9
250
Not enough data
8.8
237
Not enough data
Optimization
8.9
238
Not enough data
9.0
245
Not enough data
9.0
235
Not enough data
8.7
217
Not enough data
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Product Analytics
Not enough data
7.8
190
Not enough data
8.6
204
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
197
Not enough data
7.6
174
Not enough data
7.3
189
Not enough data
7.5
176
Agentic AI - Product Analytics
Not enough data
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Analytics
Not enough data
7.8
75
Not enough data
8.2
82
Not enough data
8.4
81
Not enough data
7.5
78
Not enough data
7.1
77
Not enough data
Feature Not Available
Administration
Not enough data
7.8
78
Not enough data
6.7
80
Not enough data
7.2
77
Generative AI
Not enough data
5.8
77
Agentic AI - E-Commerce Analytics
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.2
6
Segmentation
9.4
70
Not enough data
9.5
67
Not enough data
Targeting
9.4
66
Not enough data
9.3
66
Not enough data
Triggered Content
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Not enough data
Personalized Content
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Intelligence
Not enough data
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Platform Basics
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Not enough data
Agentic AI - Heatmap Tools
Not enough data
6.7
8
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Analysis
Not enough data
8.3
177
Not enough data
8.3
171
Not enough data
8.2
159
Not enough data
8.1
169
Not enough data
8.7
170
Reporting
Not enough data
8.9
186
Not enough data
9.3
195
Not enough data
8.7
182
Not enough data
8.4
173
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
193
Not enough data
8.9
230
|
Verified
Not enough data
8.7
178
Not enough data
8.9
177
Not enough data
Campaigns
8.5
190
|
Verified
Not enough data
9.3
237
|
Verified
Not enough data
8.8
188
Not enough data
8.2
152
Not enough data
9.1
178
Not enough data
9.3
192
Not enough data
Engagement
8.6
166
Not enough data
Platform
8.8
202
Not enough data
8.8
197
|
Verified
Not enough data
8.6
174
Not enough data
Agentic AI - Mobile Marketing
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Not enough data
Marketing Operations
8.4
217
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.8
253
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
101
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
259
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
8.8
80
9.0
93
8.6
74
8.9
155
8.2
73
9.0
140
8.0
73
9.1
160
8.7
78
Variation Testing
9.1
123
7.5
50
8.4
101
7.0
48
8.9
103
8.1
49
9.0
117
8.5
51
9.0
37
7.7
49
9.1
107
7.1
47
Reporting
9.2
139
9.3
55
9.0
137
9.0
54
Personalization
9.0
123
8.2
52
9.1
121
7.8
48
9.2
105
9.0
52
Administration
8.8
131
8.3
48
8.5
46
8.3
47
8.9
137
9.3
53
9.1
141
9.0
53
Categories
Categories
Shared Categories
CleverTap and Fullstory are categorized as Mobile App Analytics and Mobile App Optimization
Unique Categories
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile Marketing, Marketing Automation, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Fullstory is categorized as SAP Store, E-Commerce Analytics, Product Analytics, Session Replay, Customer Data Platform (CDP), Heatmap Tools, Digital Analytics, and Generative AI Infrastructure
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.9%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.5%
Computer Software
22.1%
Information Technology and Services
10.1%
Financial Services
8.7%
Retail
5.8%
Marketing and Advertising
4.1%
Other
49.3%
Alternatives
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 Comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
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