# CleverTap, Freshmarketer vs Mixpanel Comparison

| | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 653 | 17 | 1,356 | 
| **Largest Market Segment** | Mid-Market (53.0% of reviews) | Small-Business (47.1% of reviews) | Small-Business (52.5% of reviews) | 
| **Entry Level Price** | $75.00 Per Month | $0.00 1 User Per Month | Free Per Year | 

---
## Top Pros & Cons

### CleverTap

Pros:
- Analytics (45 reviews)
- Customer Support (45 reviews)

Cons:
- Learning Curve (29 reviews)
- Missing Features (16 reviews)

### Freshmarketer

Pros:
- Automation (1 reviews)
- Automation Efficiency (1 reviews)

Cons:
- Inadequate Reporting (1 reviews)
- Limited Features (1 reviews)

### Mixpanel

Pros:
- Ease of Use (97 reviews)
- Insights (81 reviews)

Cons:
- Steep Learning Curve (37 reviews)
- Learning Curve (35 reviews)

---
## Ratings Comparison
| Rating | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (544 reviews) | 8.1 (13 reviews) | 8.8 (1033 reviews) | 
  | **Ease of Use** | 8.9 (546 reviews) | 8.8 (13 reviews) | 8.5 (1043 reviews) | 
  | **Ease of Setup** | 8.5 (332 reviews) | 8.7 (5 reviews) | 8.1 (502 reviews) | 
  | **Ease of Admin** | 9.0 (247 reviews) | Not enough data | 8.6 (371 reviews) | 
  | **Quality of Support** | 9.0 (535 reviews) | 7.9 (13 reviews) | 8.4 (790 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (245 reviews) | Not enough data | 8.8 (339 reviews) | 
  | **Product Direction (% positive)** | 9.5 (527 reviews) | 9.1 (13 reviews) | 8.6 (947 reviews) | 

---
## Pricing

### CleverTap

#### Entry-Level Pricing

Plan: Essentials

Price: $75.00 Per Month

Description: Get started with the fundamentals of engagement to drive meaningful customer interactions

Key Features:
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize

[Browse all 3 editions](https://www.g2.com/products/clevertap/pricing)

#### Free Trial

Yes

### Freshmarketer

#### Entry-Level Pricing

Plan: Free

Price: $0.00 1 User Per Month

Description: Perfect for getting started and trying out the marketing platform

Key Features:
- Reach upto 500 monthly email sends
- Contact and list management
- Basic segmentation

[Browse all 2 editions](https://www.g2.com/products/freshworks-freshmarketer/pricing)

#### Free Trial

Yes

### Mixpanel

#### Entry-Level Pricing

Plan: Free

Price: Free Per Year

Description: Essentials to find product-market fit

Key Features:
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly

[Browse all 3 editions](https://www.g2.com/products/mixpanel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.4/10 | 213 |
| **Freshmarketer** | 9.0/10 | 8 |
| **Mixpanel** | N/A | N/A |

#### Email Marketing

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Building and Personalizing Emails** | 9.0 (169 reviews) | 7.6 (7 reviews) | Not enough data | 
| **Sending Outbound Emails** | 8.9 (162 reviews) | 8.6 (6 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.9 (160 reviews) | 8.6 (6 reviews) | Not enough data | 
| **Automated Email Responses** | 8.8 (148 reviews) | 8.1 (6 reviews) | Not enough data | 

#### Online Marketing

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Landing Pages and Forms** | 8.1 (128 reviews) | 9.2 (6 reviews) | Not enough data | 
| **Dynamic Content** | 8.7 (155 reviews) | 8.1 (6 reviews) | Not enough data | 
| **A/B Testing** | 9.1 (164 reviews) | 8.1 (6 reviews) | Not enough data | 
| **Mobile Optimized** | 9.1 (156 reviews) | 8.9 (6 reviews) | Not enough data | 
| **Search Tracking and Optimization** | 8.2 (133 reviews) | 8.7 (5 reviews) | Not enough data | 

#### Lead Management

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Marketing Lead Database** | 8.9 (139 reviews) | 9.3 (5 reviews) | Not enough data | 
| **Data Quality Management** | 8.6 (138 reviews) | Not enough data | Not enough data | 
| **Segmentation** | 9.2 (172 reviews) | Not enough data | Not enough data | 
| **Lead Scoring and Grading** | 8.4 (122 reviews) | 9.3 (5 reviews) | Not enough data | 
| **Lead Nurturing** | 8.6 (136 reviews) | 9.3 (5 reviews) | Not enough data | 
| **Online Behavior Tracking** | 8.6 (147 reviews) | 9.3 (5 reviews) | Not enough data | 
| **Automated Alerts and Tasks** | 8.6 (139 reviews) | 9.0 (5 reviews) | Not enough data | 
| **CRM Lead Integration** | 8.8 (136 reviews) | 8.7 (5 reviews) | Not enough data | 

#### Campaign Management

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Program Management** | 8.8 (146 reviews) | 8.6 (6 reviews) | Not enough data | 
| **Event / Webinar Marketing** | 8.2 (136 reviews) | 9.7 (5 reviews) | Not enough data | 
| **Calendaring** | 8.1 (129 reviews) | Feature Not Available | Not enough data | 
| **Budgeting** | 7.8 (123 reviews) | Feature Not Available | Not enough data | 

#### Social

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Social Listening** | Feature Not Available | Feature Not Available | Not enough data | 
| **Social Sharing** | 7.9 (129 reviews) | 9.3 (5 reviews) | Not enough data | 
| **Social Campaigns** | 7.9 (134 reviews) | 9.3 (5 reviews) | Not enough data | 
| **Social Media Engagement** | 7.7 (127 reviews) | 9.0 (5 reviews) | Not enough data | 
| **Social Media Advertising** | 8.0 (133 reviews) | 8.7 (5 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Basic Reporting** | 8.9 (163 reviews) | 9.3 (5 reviews) | Not enough data | 
| **Web Analytics** | 8.4 (150 reviews) | Not enough data | Not enough data | 
| **ROI Analytics** | 8.4 (147 reviews) | 9.0 (5 reviews) | Not enough data | 
| **Revenue Analytics** | 8.5 (141 reviews) | Not enough data | Not enough data | 
| **SEO / Keyword Analytics** | 7.4 (121 reviews) | 10.0 (5 reviews) | Not enough data | 

#### Platform

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Customization ** | 8.7 (155 reviews) | 8.7 (5 reviews) | Not enough data | 
| **Workflow Capability** | 8.7 (137 reviews) | 9.2 (6 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.2 (152 reviews) | 9.2 (6 reviews) | Not enough data | 
| **Internationalization** | 8.3 (121 reviews) | 9.3 (5 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 8.6 (127 reviews) | 8.1 (6 reviews) | Not enough data | 
| **Performance and Reliability** | 8.8 (143 reviews) | 9.2 (6 reviews) | Not enough data | 
| **Output Document Generation** | 8.5 (120 reviews) | 8.7 (5 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.1 (8 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.7 (8 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.7 (8 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.5 (8 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.5 (8 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.1 (8 reviews) | Not enough data | Not enough data | 

#### Integration

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Data Import & Export Tools** | 8.6 (158 reviews) | 9.4 (6 reviews) | Not enough data | 
| **Integration APIs** | 8.5 (151 reviews) | 10.0 (5 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 8.2 (135 reviews) | 9.3 (5 reviews) | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **Freshmarketer** | N/A | N/A |
| **Mixpanel** | 8.4/10 | 471 |

#### Metrics

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | Not enough data | 8.8 (276 reviews) | 
| **Engagement** | Not enough data | Not enough data | 8.8 (344 reviews) | 
| **Entry and Exit Pages** | Not enough data | Not enough data | 8.2 (293 reviews) | 
| **Standard Event Tracking** | Not enough data | Not enough data | 8.9 (355 reviews) | 
| **Custom Event Tracking** | Not enough data | Not enough data | 8.9 (353 reviews) | 
| **Retention** | Not enough data | Not enough data | 8.5 (318 reviews) | 
| **Return** | Not enough data | Not enough data | 8.4 (290 reviews) | 
| **Conversions** | Not enough data | Not enough data | 8.8 (319 reviews) | 
| **Funnels** | Not enough data | Not enough data | 8.9 (344 reviews) | 

#### Reporting

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 8.8 (312 reviews) | 
| **Trending** | Not enough data | Not enough data | 8.6 (291 reviews) | 
| **Retroactive Reporting** | Not enough data | Not enough data | 8.4 (213 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.7 (334 reviews) | 
| **Mobile Reporting** | Not enough data | Not enough data | 8.3 (241 reviews) | 
| **Unification Across Devices** | Not enough data | Not enough data | 8.2 (242 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 8.6 (336 reviews) | 

#### Other

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **User Data** | Not enough data | Not enough data | 8.8 (331 reviews) | 
| **Site Search Reporting** | Not enough data | Not enough data | 8.2 (182 reviews) | 
| **Load Time Monitoring** | Not enough data | Not enough data | 8.0 (175 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.3 (233 reviews) | 
| **E-Commerce** | Not enough data | Not enough data | 8.1 (181 reviews) | 
| **Promotional Messages** | Not enough data | Not enough data | 7.9 (175 reviews) | 
| **Administration Alerts** | Not enough data | Not enough data | 8.0 (184 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.1 (18 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (21 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.4 (17 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.7 (20 reviews) | 

#### Administration

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.5 (279 reviews) | 
| **QA Testing** | Not enough data | Not enough data | 8.3 (246 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.7 (342 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.8 (284 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **Freshmarketer** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Administration

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Template Creation** | Not enough data | Not enough data | Not enough data | 
| **Preset Template Availability** | Not enough data | Not enough data | Not enough data | 
| **Custom Unsubscribe** | Not enough data | Not enough data | Not enough data | 
| **Email Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Detailed Server Logs** | Not enough data | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Webhooks** | Not enough data | Not enough data | Not enough data | 
| **Event Tracking API** | Not enough data | Not enough data | Not enough data | 
| **Mail Send API** | Not enough data | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Custom Tracking Domain** | Not enough data | Not enough data | Not enough data | 
| **Multiple Domains** | Not enough data | Not enough data | Not enough data | 
| **Dedicated IP** | Not enough data | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | Not enough data | 
| **Sender Reputation Management** | Not enough data | Not enough data | Not enough data | 
| **Tracking & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.9/10 | 248 |
| **Freshmarketer** | N/A | N/A |
| **Mixpanel** | 8.7/10 | 343 |

#### User Identification

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Demographics** | 8.6 (197 reviews) | Not enough data | 8.3 (255 reviews) | 
| **User Segmentation** | 9.2 (212 reviews) | Not enough data | 8.8 (276 reviews) | 
| **Geolocation** | 8.6 (183 reviews) | Not enough data | 8.4 (264 reviews) | 

#### Tracking & Reporting

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Custom Event Tracking** | 9.2 (204 reviews) | Not enough data | 9.2 (301 reviews) | 
| **Real-Time Insights** | 9.0 (200 reviews) | Not enough data | 8.8 (290 reviews) | 
| **Attribution** | 8.6 (180 reviews) | Not enough data | 8.3 (242 reviews) | 
| **Dashboard** | 8.8 (210 reviews) | Not enough data | 8.9 (303 reviews) | 
| **User Path Tracking** | 8.8 (186 reviews) | Not enough data | 8.5 (251 reviews) | 
| **User Activity History** | 9.1 (191 reviews) | Not enough data | 8.9 (291 reviews) | 

#### Metrics

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Engagement** | 9.1 (164 reviews) | Not enough data | 9.0 (256 reviews) | 
| **Exit Tracking** | 9.0 (94 reviews) | Not enough data | 8.3 (214 reviews) | 
| **Retention** | 9.0 (156 reviews) | Not enough data | 8.7 (245 reviews) | 
| **Return** | 9.0 (140 reviews) | Not enough data | 8.7 (216 reviews) | 
| **Conversions** | 9.1 (161 reviews) | Not enough data | 9.0 (237 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **Freshmarketer** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Messenger

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Sequencing** | Not enough data | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | Not enough data | 

#### Channels

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Social Media** | Not enough data | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | Not enough data | 

#### Customers

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.6/10 | 279 |
| **Freshmarketer** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Campaigns

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Customize** | 9.0 (239 reviews) | Not enough data | Not enough data | 
| **Scheduling** | 9.3 (252 reviews) | Not enough data | Not enough data | 
| **Retarget** | 8.9 (240 reviews) | Not enough data | Not enough data | 
| **Segmentation** | 9.2 (256 reviews) | Not enough data | Not enough data | 
| **Triggered Notifications** | 9.3 (240 reviews) | Not enough data | Not enough data | 

#### Analytics

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Campaign Performance** | 8.9 (249 reviews) | Not enough data | Not enough data | 
| **Audience Insights** | 8.8 (236 reviews) | Not enough data | Not enough data | 

#### Optimization

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **A/B Testing** | 8.9 (237 reviews) | Not enough data | Not enough data | 
| **Personalization** | 9.0 (244 reviews) | Not enough data | Not enough data | 
| **Rich Notifications** | 9.0 (234 reviews) | Not enough data | Not enough data | 
| **Integrations** | 8.7 (216 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.7 (7 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.4 (7 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.9 (7 reviews) | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **Freshmarketer** | N/A | N/A |
| **Mixpanel** | 8.0/10 | 615 |

#### Product Analytics

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | Not enough data | 8.6 (419 reviews) | 
| **User-Level Analytics** | Not enough data | Not enough data | 9.0 (537 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.6 (461 reviews) | 
| **Funnels** | Not enough data | Not enough data | 8.8 (519 reviews) | 
| **Alerts** | Not enough data | Not enough data | 7.5 (334 reviews) | 
| **Multi-Product Analytics** | Not enough data | Not enough data | 8.3 (372 reviews) | 
| **User Scoring** | Not enough data | Not enough data | 7.5 (304 reviews) | 
| **Integrations** | Not enough data | Not enough data | 7.9 (380 reviews) | 

#### Agentic AI - Product Analytics

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 5.2 (76 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.4 (79 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 5.8 (74 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 5.8 (75 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 9.6 (26 reviews) | 
| **Account level Analytics** | Not enough data | Not enough data | 9.4 (6 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 9.7 (13 reviews) | 
| **Funnels** | Not enough data | Not enough data | 9.8 (30 reviews) | 

#### Platform Infrastructure - Product Analytics

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 7.7 (5 reviews) | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 8.8 (23 reviews) | 

#### AI driven optimization - Product Analytics

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **Freshmarketer** | N/A | N/A |
| **Mixpanel** | 8.5/10 | 120 |

#### Analytics

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Reports** | Not enough data | Not enough data | 9.3 (110 reviews) | 
| **Dashboard** | Not enough data | Not enough data | 8.9 (112 reviews) | 
| **Web Analytics** | Not enough data | Not enough data | 9.0 (99 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.8 (89 reviews) | 
| **Customer Demographics** | Not enough data | Not enough data | 8.7 (94 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | Feature Not Available | 

#### Administration

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Data Storage** | Not enough data | Not enough data | 8.7 (83 reviews) | 
| **A/B Testing** | Not enough data | Not enough data | 8.3 (84 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.7 (88 reviews) | 

#### Generative AI

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 6.9 (13 reviews) | 

#### Agentic AI - E-Commerce Analytics

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.5 (6 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.2/10 | 83 |
| **Freshmarketer** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Segmentation

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **A/B Testing** | 9.4 (70 reviews) | Not enough data | Not enough data | 
| **Customer Profiles** | 9.5 (67 reviews) | Not enough data | Not enough data | 

#### Targeting

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Behavioral Targeting** | 9.4 (66 reviews) | Not enough data | Not enough data | 
| **Contextual Targeting** | 9.3 (66 reviews) | Not enough data | Not enough data | 

#### Triggered Content

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Geofencing** | 9.3 (58 reviews) | Not enough data | Not enough data | 
| **Triggered Emails** | 9.4 (65 reviews) | Not enough data | Not enough data | 
| **Triggered Messages** | 9.4 (66 reviews) | Not enough data | Not enough data | 

#### Personalized Content

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Recommendation Engine** | 9.2 (59 reviews) | Not enough data | Not enough data | 
| **Personalized Discounts** | 8.5 (59 reviews) | Not enough data | Not enough data | 
| **Website Personalization** | 9.0 (56 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **Freshmarketer** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Templates

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Text and Themes** | Not enough data | Not enough data | Not enough data | 
| **Stock Images** | Not enough data | Not enough data | Not enough data | 
| **Proofing** | Not enough data | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | Not enough data | 

#### Edit

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Pre-Made** | Not enough data | Not enough data | Not enough data | 
| **Build** | Not enough data | Not enough data | Not enough data | 
| **HTML** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **Issues** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 
| **Shareable Link** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **Freshmarketer** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Text Messaging

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Not enough data | Not enough data | 
| **Automatic URL Shortening** | Not enough data | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | Not enough data | Not enough data | 

#### SMS Platform

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | Not enough data | 
| **Text-to-Landline** | Not enough data | Not enough data | Not enough data | 
| **Short Codes** | Not enough data | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.7/10 | 191 |
| **Freshmarketer** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Platform Basics

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Templates** | 8.6 (161 reviews) | Not enough data | Not enough data | 
| **Exporting** | 8.5 (156 reviews) | Not enough data | Not enough data | 
| **Multi-user Access and Collaboration** | 8.9 (150 reviews) | Not enough data | Not enough data | 
| **Multiple Personas** | 8.8 (137 reviews) | Not enough data | Not enough data | 
| **Data Analytics ** | 8.8 (140 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.5/10 | 30 |
| **Freshmarketer** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Transactional Messages** | 8.5 (26 reviews) | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | 8.7 (28 reviews) | Not enough data | Not enough data | 
| **Conversational Messaging** | 8.1 (27 reviews) | Not enough data | Not enough data | 
| **Personalization** | 8.9 (28 reviews) | Not enough data | Not enough data | 
| **Promotional Messages** | 8.5 (28 reviews) | Not enough data | Not enough data | 
| **Automated Replies** | 8.5 (28 reviews) | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Segmentation** | 8.3 (26 reviews) | Not enough data | Not enough data | 
| **API Integration** | 8.7 (27 reviews) | Not enough data | Not enough data | 
| **WhatsApp Commerce** | 8.2 (25 reviews) | Not enough data | Not enough data | 
| **Analytics** | 8.7 (27 reviews) | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **Freshmarketer** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Agentic AI - Heatmap Tools

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Analysis

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Conversion Opportunities** | Not enough data | Not enough data | Not enough data | 
| **Side-By-Side Analysis** | Not enough data | Not enough data | Not enough data | 
| **Mobile Device Analysis** | Not enough data | Not enough data | Not enough data | 
| **Data Quantification** | Not enough data | Not enough data | Not enough data | 
| **Webpage Element Analysis** | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Heat Maps** | Not enough data | Not enough data | Not enough data | 
| **Session Replays** | Not enough data | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | N/A | N/A |
| **Freshmarketer** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.6/10 | 276 |
| **Freshmarketer** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Analysis

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Application Attribution** | 8.6 (193 reviews) | Not enough data | Not enough data | 
| **Campaign Analysis** | 8.9 (234 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Uninstall Tracking** | 8.7 (178 reviews) | Not enough data | Not enough data | 
| **Custom Dashboards** | 8.9 (179 reviews) | Not enough data | Not enough data | 

#### Campaigns

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Proximity Marketing** | 8.5 (189 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Push Notifications** | 9.3 (241 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Bulk SMS** | 8.8 (189 reviews) | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | 8.2 (151 reviews) | Not enough data | Not enough data | 
| **Email Campaigns** | 9.1 (182 reviews) | Not enough data | Not enough data | 
| **Audience Segmentation** | 9.3 (198 reviews) | Not enough data | Not enough data | 

#### Engagement

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Coupons and Promotions** | 8.6 (165 reviews) | Not enough data | Not enough data | 

#### Platform

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Optimization** | 8.8 (202 reviews) | Not enough data | Not enough data | 
| **Integrations - Mobile Marketing** | 8.9 (200 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Internationalization** | 8.6 (174 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.5 (13 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.0 (11 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.7 (11 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 8.0 (11 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.8 (12 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.1 (12 reviews) | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 8.4/10 | 297 |
| **Freshmarketer** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Marketing Operations

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **ROI Tracking** | 8.4 (217 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Collection** | 8.8 (247 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Customer Insights** | 8.8 (253 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multi-User Access** | 9.1 (237 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Spend Management** | 8.1 (100 reviews) | Not enough data | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Campaign Insights** | 8.9 (258 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Reports and Dashboards** | 8.7 (264 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Campaign Stickiness** | 8.7 (238 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multichannel Tracking** | 8.8 (233 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Brand Optimization** | 8.6 (222 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Predictive Analytics** | 8.5 (175 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.7 (8 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.3 (8 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.4 (7 reviews) | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.1/10 | 176 |
| **Freshmarketer** | N/A | N/A |
| **Mixpanel** | 8.7/10 | 277 |

#### Metrics

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Engagement** | 9.1 (164 reviews) | Not enough data | 9.0 (256 reviews) | 
| **Exit Tracking** | 9.0 (94 reviews) | Not enough data | 8.3 (214 reviews) | 
| **Retention** | 9.0 (156 reviews) | Not enough data | 8.7 (245 reviews) | 
| **Return** | 9.0 (140 reviews) | Not enough data | 8.7 (216 reviews) | 
| **Conversions** | 9.1 (161 reviews) | Not enough data | 9.0 (237 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **CleverTap** | 9.0/10 | 172 |
| **Freshmarketer** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Variation Testing

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **A/B Testing** | 9.1 (123 reviews) | Not enough data | Not enough data | 
| **WYSIWYG Editor** | 8.4 (101 reviews) | Not enough data | Not enough data | 
| **Conversion Goal** | 8.9 (103 reviews) | Not enough data | Not enough data | 
| **Percentage of Traffic** | 9.0 (117 reviews) | Not enough data | Not enough data | 
| **Confidence Level** | 9.0 (37 reviews) | Not enough data | Not enough data | 
| **Multivariant Testing** | 9.1 (107 reviews) | Not enough data | Not enough data | 

#### Reporting

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Segmentation** | 9.2 (139 reviews) | Not enough data | Not enough data | 
| **Reports and Dashboards** | 9.0 (137 reviews) | Not enough data | Not enough data | 

#### Personalization

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Standard Targeting** | 9.0 (123 reviews) | Not enough data | Not enough data | 
| **Custom Targeting** | 9.1 (121 reviews) | Not enough data | Not enough data | 
| **Data Segmentation** | 9.2 (105 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **API / Integrations** | 8.8 (131 reviews) | Not enough data | Not enough data | 
| **QA Testing** | 8.5 (46 reviews) | Not enough data | Not enough data | 
| **Performance and Reliability** | 8.9 (137 reviews) | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 9.1 (141 reviews) | Not enough data | Not enough data | 

---
## Categories

**Unique to CleverTap (9):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)

**Unique to Freshmarketer (7):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

**Unique to Mixpanel (4):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | CleverTap | Freshmarketer | Mixpanel | 
|---|---|---|---|
| **Small-Business** | 28.1% | 47.1% | 52.5% | 
| **Mid-Market** | 53.0% | 35.3% | 37.5% | 
| **Enterprise** | 18.8% | 17.6% | 10.0% | 

### By Industry

#### CleverTap

- **Financial Services:** 16.9%
- **Information Technology and Services:** 6.3%
- **Internet:** 5.6%
- **Entertainment:** 5.3%
- **Retail:** 5.3%
- **Marketing and Advertising:** 5.2%
- **Health, Wellness and Fitness:** 4.0%
- **Telecommunications:** 3.4%
- **Food & Beverages:** 3.2%
- **Consumer Goods:** 2.9%
- **Other:** 41.9%

#### Freshmarketer

- **Information Technology and Services:** 23.5%
- **Marketing and Advertising:** 17.6%
- **Apparel & Fashion:** 17.6%
- **Hospitality:** 11.8%
- **Computer Software:** 11.8%
- **Internet:** 5.9%
- **Cosmetics:** 5.9%
- **Consumer Services:** 5.9%

#### Mixpanel

- **Computer Software:** 25.2%
- **Information Technology and Services:** 11.6%
- **Financial Services:** 9.4%
- **Internet:** 6.2%
- **Health, Wellness and Fitness:** 5.2%
- **Marketing and Advertising:** 4.4%
- **Retail:** 2.7%
- **Consumer Goods:** 2.2%
- **Education Management:** 2.0%
- **Hospital & Health Care:** 1.8%
- **Other:** 29.3%

---
## Alternatives

### Alternatives to CleverTap

- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (567 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1184 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (723 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (623 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (828 reviews)

### Alternatives to Freshmarketer

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14754 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14688 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1185 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2563 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4461 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5423 reviews)
- [Zoho Campaigns](https://www.g2.com/products/zoho-campaigns/reviews) — 4.3/5 stars (1036 reviews)

### Alternatives to Mixpanel

- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2889 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1785 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Countly](https://www.g2.com/products/countly/reviews) — 4.1/5 stars (20 reviews)

---
## Top Discussions

### CleverTap

- Title: [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) — 5 comments, 2 upvotes
  > **Top comment:** "very nice industry"
- Title: [How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?](https://www.g2.com/discussions/how-do-i-track-uninstallers-is-there-a-way-to-find-out-exactly-about-my-uninstaller-base) — 2 comments, 1 upvote
  > **Top comment:** "You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first."
- Title: [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) — 1 comment, 1 upvote
  > **Top comment:** "Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement...."
- Title: [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) — 1 comment, 1 upvote
  > **Top comment:** "I initially invested a total sum of $95,000 over a period of 18 weeks. My bonus/profit was $170,000, every attempt to make withdrawal failed and I was..."
- Title: [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) — 1 comment, 1 upvote
  > **Top comment:** "Catalina, CleverTap Journeys are ideal for engaging users across the lifecycle of your app (including new users). Check this link for few use cases and the..."

### Freshmarketer

No discussions available for this product.

### Mixpanel

- Title: [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) — 4 comments
  > **Top comment:** "No"
- Title: [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) — 2 comments
  > **Top comment:** "Mixpanel is a tool that helps businesses track and understand how people use their websites, apps, or software. It collects data on user actions, like..."
- Title: [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) — 1 comment
  > **Top comment:** "MixPanel is an event logging platform that you can use to understand how your users are engaging with your application."
- Title: [C](https://www.g2.com/discussions/mixpanel-c) — 1 comment, 1 upvote
  > **Top comment:** "C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential."
- Title: [Can I use mixpanel with for real-time data?](https://www.g2.com/discussions/can-i-use-mixpanel-with-for-real-time-data) — 1 comment, 1 upvote
  > **Top comment:** "Yes you can"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/clevertap-vs-freshworks-freshmarketer-vs-mixpanel)