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Compare CleverTap and Freshmarketer 
Featured Products
At a Glance
Market Segments
Mid-Market (53.0% of reviews)
Small-Business (47.1% of reviews)
Entry-Level Pricing
$75.00 Per Month
$0.00 1 User Per Month
CleverTap
Star Rating
(635)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansFreshmarketer
Star Rating
(17)4.1 out of 5
Market Segments
Small-Business (47.1% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 1 User Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CleverTap excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Freshmarketer. Users appreciate its robust analytics capabilities, which help track customer engagement effectively, allowing for timely and relevant communication.
- Users say that CleverTap's support team is highly responsive, making it easier for users to resolve issues quickly. This level of support is often highlighted in reviews, with users noting that their questions are addressed promptly, enhancing their overall experience.
- Reviewers mention that Freshmarketer offers a user-friendly interface and is a budget-friendly option, making it appealing for small businesses. Its customizable workflows and strong reporting features are frequently praised, helping users visualize marketing analytics effectively.
- According to verified reviews, CleverTap shines in its personalization and automation features, allowing users to create diverse campaigns across multiple channels. This flexibility is particularly beneficial for marketers looking to enhance their performance through tailored customer journeys.
- Users highlight that Freshmarketer's customer scoring feature is particularly useful, enabling agents to connect with high-potential leads effectively. This capability, along with multi-currency support, helps businesses close deals more efficiently, showcasing Freshmarketer's strengths in lead management.
- G2 reviewers note that while CleverTap has a strong performance in email marketing features, Freshmarketer excels in landing pages and forms, receiving higher ratings in these areas. This makes Freshmarketer a solid choice for users focused on creating effective landing pages and optimizing their lead capture strategies.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Freshmarketer
Free
$0.00
1 User Per Month
Perfect for getting started and trying out the marketing platform
- Reach upto 500 monthly email sends
- Contact and list management
- Basic segmentation
Free Trial
CleverTap
Free Trial is available
Freshmarketer
Free Trial is available
Ratings
Meets Requirements
8.8
531
8.1
13
Ease of Use
8.9
533
8.8
13
Ease of Setup
8.5
319
8.7
5
Ease of Admin
9.0
244
Not enough data
Quality of Support
9.0
523
7.9
13
Has the product been a good partner in doing business?
9.2
243
Not enough data
Product Direction (% positive)
9.5
515
9.1
13
Features by Category
Email Marketing
9.0
168
7.6
7
8.9
161
8.6
6
8.9
160
8.6
6
8.8
148
8.1
6
Online Marketing
8.1
129
9.2
6
8.7
155
8.1
6
9.1
163
8.1
6
9.1
156
8.9
6
8.2
133
8.7
5
Lead Management
8.9
139
9.3
5
8.6
138
Not enough data
9.2
169
Not enough data
8.4
123
9.3
5
8.6
136
9.3
5
8.6
147
9.3
5
8.6
139
9.0
5
8.7
136
8.7
5
Campaign Management
8.8
147
8.6
6
8.1
136
9.7
5
8.1
130
Feature Not Available
7.8
124
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.9
130
9.3
5
7.9
135
9.3
5
7.7
128
9.0
5
8.0
134
8.7
5
Reporting & Analytics
8.9
162
9.3
5
8.4
150
Not enough data
8.4
147
9.0
5
8.5
141
Not enough data
7.3
122
10.0
5
Platform
8.7
154
8.7
5
8.7
136
9.2
6
9.2
152
9.2
6
8.3
122
9.3
5
8.6
128
8.1
6
8.8
142
9.2
6
8.5
121
8.7
5
Agentic AI - Marketing Automation
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
Integration
8.6
157
9.4
6
8.5
149
10.0
5
8.2
136
9.3
5
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.0
240
Not enough data
9.3
253
Not enough data
8.9
241
Not enough data
9.2
257
Not enough data
9.3
241
Not enough data
Analytics
8.9
250
Not enough data
8.8
237
Not enough data
Optimization
8.9
238
Not enough data
9.0
245
Not enough data
9.0
235
Not enough data
8.7
217
Not enough data
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Segmentation
9.4
70
Not enough data
9.5
67
Not enough data
Targeting
9.4
66
Not enough data
9.3
66
Not enough data
Triggered Content
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Not enough data
Personalized Content
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
193
Not enough data
8.9
230
|
Verified
Not enough data
8.7
178
Not enough data
8.9
177
Not enough data
Campaigns
8.5
190
|
Verified
Not enough data
9.3
237
|
Verified
Not enough data
8.8
188
Not enough data
8.2
152
Not enough data
9.1
178
Not enough data
9.3
192
Not enough data
Engagement
8.6
166
Not enough data
Platform
8.8
202
Not enough data
8.8
197
|
Verified
Not enough data
8.6
174
Not enough data
Agentic AI - Mobile Marketing
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Not enough data
Marketing Operations
8.4
217
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.8
253
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
101
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
259
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and Freshmarketer are categorized as Marketing Automation
Unique Categories
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Freshmarketer is categorized as Email Template Builder, Personalization, Conversational Marketing, Transactional Email, Heatmap Tools, and SMS Marketing
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Freshmarketer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.9%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.5%
Information Technology and Services
23.5%
Marketing and Advertising
17.6%
Apparel & Fashion
17.6%
Hospitality
11.8%
Computer Software
11.8%
Other
17.6%
Alternatives
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
Freshmarketer has no discussions with answers
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