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Compare CleverTap and Dotdigital 
Featured Products
At a Glance
Market Segments
Mid-Market (53.0% of reviews)
Mid-Market (45.5% of reviews)
Entry-Level Pricing
$75.00 Per Month
Contact Us
CleverTap
Star Rating
(635)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansDotdigital
Star Rating
(1,116)4.4 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansCleverTap vs Dotdigital
When assessing the two solutions, reviewers found CleverTap easier to use, set up, and administer. Reviewers also preferred doing business with CleverTap overall.
- Reviewers felt that CleverTap meets the needs of their business better than Dotdigital.
- When comparing quality of ongoing product support, reviewers felt that CleverTap is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of CleverTap over Dotdigital.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Free Trial
CleverTap
Free Trial is available
Dotdigital
Free Trial is available
Ratings
Meets Requirements
8.8
531
8.6
942
Ease of Use
8.9
533
8.7
953
Ease of Setup
8.5
319
8.1
500
Ease of Admin
9.0
244
8.4
374
Quality of Support
9.0
523
8.9
922
Has the product been a good partner in doing business?
9.2
243
8.7
373
Product Direction (% positive)
9.5
515
8.9
928
Features by Category
Email Marketing
Not enough data
8.6
119
Not enough data
8.3
122
Not enough data
9.1
117
Not enough data
8.7
123
Not enough data
9.1
119
Not enough data
8.5
117
Not enough data
8.2
102
Not enough data
9.0
46
Not enough data
8.2
43
Reporting & Analytics
Not enough data
8.2
99
|
Verified
Not enough data
8.6
115
Generative AI
Not enough data
7.0
27
Not enough data
6.9
25
Agentic AI - Email Marketing
Not enough data
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Integration
Not enough data
8.4
83
Not enough data
7.8
72
Not enough data
7.5
68
Not enough data
7.7
48
Not enough data
7.0
44
Not enough data
7.4
43
Email Marketing
9.0
168
8.9
551
|
Verified
8.9
161
9.1
543
|
Verified
8.9
160
8.8
532
|
Verified
8.8
148
8.6
501
|
Verified
Online Marketing
8.1
129
8.0
448
|
Verified
8.7
155
8.3
482
|
Verified
9.1
163
8.3
474
|
Verified
9.1
156
8.3
493
|
Verified
8.2
133
7.8
401
Lead Management
8.9
139
8.1
377
|
Verified
8.6
138
8.1
408
|
Verified
9.2
169
8.7
487
|
Verified
8.4
123
7.8
348
|
Verified
8.6
136
8.0
360
|
Verified
8.6
147
8.0
384
|
Verified
8.6
139
7.8
351
|
Verified
8.7
136
7.8
368
|
Verified
Campaign Management
8.8
147
8.3
437
|
Verified
8.1
136
8.0
359
|
Verified
8.1
130
7.6
323
|
Verified
7.8
124
7.4
315
Social
Feature Not Available
7.0
302
7.9
130
7.4
321
|
Verified
7.9
135
7.1
313
|
Verified
7.7
128
7.2
304
|
Verified
8.0
134
7.1
292
|
Verified
Reporting & Analytics
8.9
162
8.5
504
|
Verified
8.4
150
8.1
411
|
Verified
8.4
147
7.8
381
|
Verified
8.5
141
7.7
362
|
Verified
7.3
122
7.4
329
Platform
8.7
154
8.0
356
|
Verified
8.7
136
8.2
314
|
Verified
9.2
152
8.7
366
|
Verified
8.3
122
7.6
278
|
Verified
8.6
128
7.6
303
|
Verified
8.8
142
8.8
352
|
Verified
8.5
121
7.9
282
|
Verified
Agentic AI - Marketing Automation
7.1
8
7.7
26
7.7
8
7.9
25
7.7
8
7.5
24
7.5
8
7.7
25
7.5
8
7.6
26
7.1
8
7.4
27
Integration
8.6
157
8.3
363
|
Verified
8.5
149
7.9
349
|
Verified
8.2
136
7.6
309
|
Verified
Administration
Not enough data
8.5
148
Not enough data
7.8
137
Not enough data
7.8
143
Not enough data
8.8
141
Not enough data
Feature Not Available
Not enough data
7.7
127
Integrations
Not enough data
7.4
110
Not enough data
7.4
111
Not enough data
7.6
115
Not enough data
7.7
120
Platform
Not enough data
8.0
121
Not enough data
8.0
121
Not enough data
7.6
112
Not enough data
8.0
121
Not enough data
8.2
133
Not enough data
8.5
136
Not enough data
7.8
112
Not enough data
8.8
135
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Diagnosis
Not enough data
7.8
250
Not enough data
7.9
258
Not enough data
8.3
282
Not enough data
8.2
257
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
304
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.7
302
Not enough data
8.5
282
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Deliverability
Not enough data
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Campaigns
9.0
240
9.3
5
9.3
253
10.0
5
8.9
241
10.0
5
9.2
257
Not enough data
9.3
241
9.0
5
Analytics
8.9
250
Not enough data
8.8
237
Not enough data
Optimization
8.9
238
Not enough data
9.0
245
Not enough data
9.0
235
Feature Not Available
8.7
217
Not enough data
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Segmentation
9.4
70
9.3
5
9.5
67
9.0
5
Targeting
9.4
66
Not enough data
9.3
66
Not enough data
Triggered Content
9.3
59
Feature Not Available
9.3
65
9.3
5
9.4
66
9.0
5
Personalized Content
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.1
273
Not enough data
Feature Not Available
Not enough data
8.0
249
Not enough data
8.4
267
Edit
Not enough data
7.7
245
Not enough data
8.8
281
Not enough data
8.3
261
Logistics
Not enough data
8.4
285
Not enough data
7.8
248
Not enough data
8.1
255
Not enough data
8.2
252
Generative AI
Not enough data
7.3
195
Not enough data
7.1
189
Agentic AI - Email Template Builder
Not enough data
7.2
20
Not enough data
7.1
19
Text Messaging
Not enough data
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
SMS Platform
Not enough data
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Agentic AI - SMS Marketing
Not enough data
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Data Sourcing
Not enough data
8.1
78
Not enough data
8.2
77
Not enough data
8.5
75
Not enough data
8.3
80
Intelligence
Not enough data
8.6
77
Not enough data
7.8
71
Not enough data
7.6
72
Platform Basics
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Platform Basics
Not enough data
8.7
119
Not enough data
8.6
116
Platform Data
Not enough data
8.3
123
Not enough data
8.0
110
Not enough data
8.2
125
Not enough data
8.0
113
Platform Additional Functionality
Not enough data
8.3
78
Not enough data
8.1
115
Not enough data
7.9
106
Agentic AI - Customer Journey Analytics
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Functionality
Not enough data
8.0
190
Not enough data
8.0
168
Not enough data
7.9
174
Support
Not enough data
8.0
191
Not enough data
8.3
182
Not enough data
8.8
202
Page Customization
Not enough data
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Integrations
Not enough data
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Generative AI
Not enough data
7.4
58
Agentic AI - Landing Page Builders
Not enough data
7.7
8
WhatsApp Messaging - WhatsApp Marketing
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Not enough data
Agentic AI - Personalization
Not enough data
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Analysis
8.6
193
8.2
85
|
Verified
8.9
230
|
Verified
8.6
99
8.7
178
8.0
82
|
Verified
8.9
177
7.9
85
|
Verified
Campaigns
8.5
190
|
Verified
8.3
84
9.3
237
|
Verified
7.7
79
|
Verified
8.8
188
8.0
81
8.2
152
7.7
77
|
Verified
9.1
178
9.0
105
|
Verified
9.3
192
8.7
98
|
Verified
Engagement
8.6
166
7.8
78
|
Verified
Platform
8.8
202
8.4
98
|
Verified
8.8
197
|
Verified
8.2
87
|
Verified
8.6
174
8.3
82
|
Verified
Agentic AI - Mobile Marketing
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Not enough data
Marketing Operations
8.4
217
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.8
253
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
101
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
259
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and Dotdigital are categorized as Push Notification, Mobile Marketing, Marketing Automation, Personalization Engines, and WhatsApp Marketing
Unique Categories
CleverTap is categorized as Marketing Analytics, Mobile App Analytics, Mobile App Optimization, and Customer Journey Mapping
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.9%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.5%
Retail
11.7%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.2%
Other
66.0%
Alternatives
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
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