Link copied to clipboard # Clay vs GTM Workspace - Powered by ZoomInfo Comparison - What are their main differences? Share [ Export ](/compare/clay-com-clay/gtm-workspace-powered-by-zoominfo/export.csv) ClayGTM Workspace - Powered by ZoomInfo[+ Add Product](#) Pricing **Clay** Free Trial **Free** · Free **GTM Workspace - Powered by ZoomInfo** Free Trial **Contact Us** 1 Seat · ZoomInfo Professional **Pricing Insights** from reviews Time to Implement **Clay** 1 month Based on 23 responses **GTM Workspace - Powered by ZoomInfo** 1 month Based on 332 responses Return on Investment **Clay** 7 months7 months sooner Based on 21 responses **GTM Workspace - Powered by ZoomInfo** 14 months Based on 280 responses Perceived Cost **Clay** $$$$$ **GTM Workspace - Powered by ZoomInfo** $$$$$ Average Discount **Clay** 6% **GTM Workspace - Powered by ZoomInfo** 15%9% more ![Clay](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_fa7232c75ba582c92a04a88ca85e4013/clay-com-clay.png "Clay") ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Clay** [ Ease of Use (18) ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1931903&qs=pros-and-cons#reviews)[ Integrations (18) ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1933528&qs=pros-and-cons#reviews)[ Learning Curve (16) ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1934313&qs=pros-and-cons#reviews)[ Learning Difficulty (16) ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1932564&qs=pros-and-cons#reviews) **GTM Workspace - Powered by ZoomInfo** [ Contact Information (413) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews?filters%5Bsentiment_snippet%5D=1242900&qs=pros-and-cons#reviews)[ Ease of Use (403) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews?filters%5Bsentiment_snippet%5D=1246086&qs=pros-and-cons#reviews)[ Inaccurate Data (232) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews?filters%5Bsentiment_snippet%5D=1242768&qs=pros-and-cons#reviews)[ Outdated Data (232) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews?filters%5Bsentiment_snippet%5D=1246423&qs=pros-and-cons#reviews) Integrations **Clay** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_93739e710de7e6c79ba9318c11e3f4cf/apollo-2024-11-14.png "Product Avatar Image") Apollo ](https://www.g2.com/products/apollo-2024-11-14/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image") Apollo.io ](https://www.g2.com/products/apollo-io/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image") Attio ](https://www.g2.com/products/attio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ View all ](https://www.g2.com/products/clay-com-clay/integrations) **GTM Workspace - Powered by ZoomInfo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f701c2bc8e8128a9090458644727a7a4/3cx.jpg "Product Avatar Image") 3CX ](https://www.g2.com/products/3cx/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_46151344436f2cac0118239865fbc170/athean-athean.png "Product Avatar Image") Athean ](https://www.g2.com/products/athean-athean/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2f428d3a14b3ad2d4d2b4d295a9d01b8/bullhorn.png "Product Avatar Image") Bullhorn ](https://www.g2.com/products/bullhorn/reviews)[ View all ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/integrations) Screenshots **Clay** No screenshot available **GTM Workspace - Powered by ZoomInfo** ![GTM Workspace - Powered by ZoomInfo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1766266/ss1.png) **Ratings** from reviews Meets Requirements **Clay** 8.9 8.9189 **GTM Workspace - Powered by ZoomInfo** 8.7 8.77,520 Ease of Use **Clay** 7.8 7.8194 **GTM Workspace - Powered by ZoomInfo** 8.8 8.87,604 Ease of Setup **Clay** 7.7 7.7101 **GTM Workspace - Powered by ZoomInfo** 8.9 8.92,364 Ease of Admin **Clay** 8.1 8.172 **GTM Workspace - Powered by ZoomInfo** 8.7 8.71,505 Quality of Support **Clay** 9.0 9.0178 **GTM Workspace - Powered by ZoomInfo** 8.7 8.76,722 Has the product been a good partner in doing business? **Clay** 8.8 8.870 **GTM Workspace - Powered by ZoomInfo** 8.6 8.61,519 Product Direction (% positive) **Clay** 9.5 9.5188 **GTM Workspace - Powered by ZoomInfo** 8.7 8.77,214 **Features** ratings from reviews AI Sales Assistant 8.2 37 8.1 596 Lead Intelligence 8.5 76 8.4 1,432 Sales Intelligence Not enough data 7.8 4,811 Email Tracking Not enough data 8.5 569 Lead Capture Not enough data 8.4 1,639 Lead Mining Not enough data 7.1 68 Marketing Account Intelligence Not enough data 8.2 1,214 Outbound Call Tracking Not enough data 8.4 337 Salesforce AppExchange Apps Not enough data 7.9 13 Visitor Identification Not enough data 8.1 28 Buyer Intent Data Providers Not enough data 8.3 1,165 Market Intelligence Not enough data 8.3 918 Auto Dialer Not enough data 8.5 135 Email Verification Not enough data 7.7 633 AI Writing Assistant 7.8 26 Not enough data Sales Engagement Not enough data 8.0 1,028 Account Data Management Not enough data 8.0 1,542 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 73.8% Mid-Market(51-1000 emp.) 24.8% Enterprise(\> 1000 emp.) 1.4% Small-Business(50 or fewer emp.) 73.8% Mid-Market(51-1000 emp.) 24.8% Enterprise(\> 1000 emp.) 1.4% Small-Business(50 or fewer emp.) 26.0% Mid-Market(51-1000 emp.) 48.2% Enterprise(\> 1000 emp.) 25.8% Small-Business(50 or fewer emp.) 26.0% Mid-Market(51-1000 emp.) 48.2% Enterprise(\> 1000 emp.) 25.8% **Reviewers' Industry** [![Clay](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_fa7232c75ba582c92a04a88ca85e4013/clay-com-clay.png "Clay")](https://www.g2.com/products/clay-com-clay/reviews) Clay Computer Software 27.0% Marketing and Advertising 26.0% Information Technology and Services 13.7% Consulting 7.8% Staffing and Recruiting 4.4% Other 21.1% [![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) GTM Workspace - Powered by ZoomInfo Computer Software 24.2% Information Technology and Services 22.1% Marketing and Advertising 4.9% Staffing and Recruiting 4.7% Telecommunications 3.4% Other 40.7% FAQs ## Clay vs GTM Workspace - Powered by ZoomInfo FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between GTM Workspace - Powered by ZoomInfo vs Clay? GTM Workspace - Powered by ZoomInfo and Clay differ most in scale, reviewer satisfaction, and support, with GTM Workspace - Powered by ZoomInfo excelling in data accuracy and Clay in workflow flexibility and support. | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | [Clay](https://www.g2.com/products/clay-com-clay/reviews) | | --- | --- | | 4.5/5 (9,109 reviews) | 4.6/5 (226 reviews) | | Mid-Market | Small-Business | | 8.9 | 7.7 | | 8.7 | 9.1 | | Data Accuracy (384 all-time mentions) | Integrations (16 all-time mentions) | ### How do the pricing models of GTM Workspace - Powered by ZoomInfo and Clay compare? Clay is rated as the stronger value by reviewers, with a higher satisfaction score on price and cost-related dimensions. - **GTM Workspace - Powered by ZoomInfo:** Reviewers frequently cite the high cost and desire for more flexible, entry-level pricing tiers, especially for smaller teams. - **Clay:** In recent reviews, buyers note that while Clay is considered expensive, its credit-based model and workflow consolidation are seen as delivering strong value for the investment. - **Switching reasons:** Recent reviewers mention switching from GTM Workspace - Powered by ZoomInfo to Clay due to Clay's workflow automation and cost structure for scaling enrichment tasks. ### What are the best alternatives to GTM Workspace - Powered by ZoomInfo and Clay? The top 3 alternatives to GTM Workspace - Powered by ZoomInfo and Clay are Apollo.io, Demandbase One, and Lead411. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9,109 reviews) | Mid-Market | High cost, premium pricing cited in recent reviews | Data Accuracy (384 all-time mentions) | | [Clay](https://www.g2.com/products/clay-com-clay/reviews) | 4.6/5 (226 reviews) | Small-Business | Expensive, but strong value for workflow automation | Integrations (16 all-time mentions) | | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,782 reviews) | Small-Business | Reviewers highlight affordable pricing and strong ROI | Lead Generation | | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5 (1,988 reviews) | Mid-Market | — | Account-Based Marketing | | [Lead411](https://www.g2.com/products/lead411/reviews) | 4.5/5 (482 reviews) | Small-Business | — | Contact Information | ### Which Sales Intelligence features should I prioritize when comparing GTM Workspace - Powered by ZoomInfo and Clay? Buyers should prioritize Data Accuracy, Integrations, Automation, Lead Generation, and Ease of Use when comparing GTM Workspace - Powered by ZoomInfo and Clay. - **Data Accuracy:** GTM Workspace - Powered by ZoomInfo: 384 all-time mentions; Clay: temporal-qualitative support in recent reviews. - **Integrations:** Clay: 16 all-time mentions; GTM Workspace - Powered by ZoomInfo: 61 all-time mentions for LinkedIn Sales Navigator, 737 for Outreach. - **Automation:** GTM Workspace - Powered by ZoomInfo: 132 all-time mentions; Clay: 12 all-time mentions. - **Lead Generation:** GTM Workspace - Powered by ZoomInfo: 321 all-time mentions; Clay: 14 all-time mentions. - **Ease of Use:** GTM Workspace - Powered by ZoomInfo: 8.8; Clay: 7.8. ### What are the pros and cons of GTM Workspace - Powered by ZoomInfo vs Clay? GTM Workspace - Powered by ZoomInfo's headline strength is data accuracy, while Clay's is workflow flexibility and integrations. - **GTM Workspace - Powered by ZoomInfo strengths:** Data Accuracy (384 all-time mentions), Contact Information (413), Lead Generation (321), Automation (132), Time-saving (195), Ease of Use (403). - **GTM Workspace - Powered by ZoomInfo trade-offs:** Outdated Data (232 all-time mentions), Data Inaccuracy (188), High cost and premium pricing, Complexity for new users, Occasional CRM integration friction. - **Clay strengths:** Integrations (16 all-time mentions), Workflow Automation, Lead Generation (14), Personalization, AI Features, Time-saving (13), Flexibility in enrichment workflows. - **Clay trade-offs:** Learning Curve (16 all-time mentions), Expensive (9), Limited Credits (5), Complexity for new users, Manual CRM sync setup, Slower enrichment at scale. ### Is GTM Workspace - Powered by ZoomInfo or Clay better for small businesses? Clay is the better fit for small businesses, with a larger share of small-business reviewers and positive sentiment on workflow flexibility and integrations. - **GTM Workspace - Powered by ZoomInfo:** Largest segment is Mid-Market; small-business reviewers cite high cost and enterprise-focused pricing as barriers. - **Clay:** Largest segment is Small-Business; reviewers highlight its suitability for small teams, workflow automation, and integration flexibility. ### Which Sales Intelligence platform has better integrations? Clay is favored by reviewers for integrations, especially for workflow automation and connecting multiple enrichment sources. - **GTM Workspace - Powered by ZoomInfo:** Outreach (737 all-time mentions), LinkedIn Sales Navigator (61), Salesloft (61). - **Clay:** Make (66 all-time mentions), Outreach (44), Apollo (9). ### How do GTM Workspace - Powered by ZoomInfo and Clay compare on customer support? Clay scores higher on Quality of Support, with a 0.4-point lead over GTM Workspace - Powered by ZoomInfo (9.1 vs 8.7). - **GTM Workspace - Powered by ZoomInfo:** Reviewers describe support as generally responsive but note occasional delays and a desire for more proactive onboarding and issue resolution. - **Clay:** Reviewers consistently praise Clay's support team for practical help, onboarding guidance, and hands-on troubleshooting, especially during workflow setup. ### Which is easier to implement, GTM Workspace - Powered by ZoomInfo or Clay? GTM Workspace - Powered by ZoomInfo is rated higher for Ease of Setup, with a 1.2-point advantage over Clay (8.9 vs 7.7). - **GTM Workspace - Powered by ZoomInfo:** Reviewers highlight straightforward setup, especially for teams already using ZoomInfo data, with minimal onboarding required for basic use. - **Clay:** Reviewers note a steeper learning curve and more complex initial setup, particularly for advanced workflows and integrations, but praise the flexibility once configured. ### Which product has better Data? GTM Workspace - Powered by ZoomInfo is cited more frequently for Data, with higher all-time mention counts and a stronger reputation for data accuracy. - **GTM Workspace - Powered by ZoomInfo:** Data Accuracy (384 all-time mentions), Contact Information (413), Database Extensiveness (130), 8.7 Meets Requirements score. - **Clay:** Data quality and enrichment are praised in recent reviews, with 6 all-time mentions for Contact Information and strong support for workflow-driven data enrichment. Alternatives **Clay Alternatives** ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") [ Apollo.io ](/products/apollo-io/reviews) ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket") [ Amplemarket ](/products/amplemarket/reviews) ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha") [ Lusha ](/products/lusha/reviews) ![Regie.ai](https://images.g2crowd.com/uploads/product/hd_favicon/adb1591f09d0b04f72770ea9f2998800/regie-ai.svg "Regie.ai") [ Regie.ai ](/products/regie-ai/reviews) **GTM Workspace - Powered by ZoomInfo Alternatives** ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") [ Apollo.io ](/products/apollo-io/reviews) ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket") [ Amplemarket ](/products/amplemarket/reviews) ![Lead411](https://images.g2crowd.com/uploads/product/hd_favicon/b278674caab2afd14b15e04782404033/lead411.svg "Lead411") [ Lead411 ](/products/lead411/reviews) ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") [ Demandbase One ](/products/demandbase-one/reviews)