# Clay vs Keyplay Comparison --- ## AI Generated Summary - **G2 reviewers report** that Keyplay excels in user experience, particularly highlighting its intuitive interface and ease of use. Users appreciate how simple it is to build Ideal Customer Profile (ICP) models, making it a vital tool for their go-to-market strategies. - **According to verified reviews** , Clay offers a robust platform for lead enrichment and workflow automation, but some users mention that it requires a learning curve to fully leverage its capabilities. Once mastered, it transforms into a powerful research engine for outbound efforts. - **Users say** that Keyplay's implementation process is notably quick and straightforward, with many praising the platform's transparency and flexibility. This ease of setup allows teams to quickly adapt and start utilizing the tool effectively. - **Reviewers mention** that while Clay provides a wealth of AI and automation features, some users find the initial setup and understanding of workflows to be more complex compared to Keyplay. This can lead to a longer onboarding period for new users. - **G2 reviewers highlight** Keyplay's exceptional support quality, with many users noting the responsiveness and helpfulness of the support team. This level of assistance contributes to a positive overall experience, especially for teams new to account scoring tools. - **According to recent feedback** , Clay's integration capabilities, particularly with platforms like Salesforge, are a significant advantage. Users appreciate how these integrations streamline their prospecting and lead research processes, although some still feel that the platform could be more user-friendly. | | Clay | Keyplay | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.9 out of 5 | | **Total Reviews** | 222 | 41 | | **Largest Market Segment** | Small-Business (74.1% of reviews) | Mid-Market (51.2% of reviews) | | **Entry Level Price** | Free | $0.00 Per Year | --- ## Top Pros & Cons ### Clay Pros: - Ease of Use (18 reviews) - Integrations (18 reviews) Cons: - Learning Curve (16 reviews) - Learning Difficulty (16 reviews) ### Keyplay Pros: - Ease of Use (6 reviews) - Customizability (4 reviews) Cons: - Integration Issues (2 reviews) - Filtering Issues (1 reviews) --- ## Ratings Comparison | Rating | Clay | Keyplay | |---|---|---| | **Meets Requirements** | 9.0 (179 reviews) | 9.4 (36 reviews) | | **Ease of Use** | 7.8 (184 reviews) | 9.8 (37 reviews) | | **Ease of Setup** | 7.8 (91 reviews) | 9.6 (21 reviews) | | **Ease of Admin** | 8.2 (70 reviews) | 9.6 (18 reviews) | | **Quality of Support** | 9.1 (169 reviews) | 9.9 (36 reviews) | | **Has the product been a good partner in doing business?** | 8.8 (68 reviews) | 10.0 (18 reviews) | | **Product Direction (% positive)** | 9.5 (181 reviews) | 10.0 (36 reviews) | --- ## Pricing ### Clay #### Entry-Level Pricing Plan: Free Price: Free Key Features: - Exporting - AI / Claygent - Rollover credits [Browse all 5 editions](https://www.g2.com/products/clay-com-clay/pricing) #### Free Trial Yes ### Keyplay #### Entry-Level Pricing Plan: Free Preview Price: $0.00 Per Year Description: For anyone looking to test drive Keyplay's account selection on a low volume of accounts. Key Features: - Preview 25 accounts - ICP scoring & signals - Filter with 21 accurate industry categories [Browse all 3 editions](https://www.g2.com/products/keyplay/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Sales Intelligence | Product | Score | Reviews | |---|---|---| | **Clay** | 8.2/10 | 104 | | **Keyplay** | N/A | N/A | #### Data Availability | Feature | Clay | Keyplay | |---|---|---| | **Contact Data Availability** | 8.7 (72 reviews) | Not enough data | | **Company Data Availability** | 9.0 (70 reviews) | Not enough data | | **Industry Research Availability** | 8.7 (67 reviews) | Not enough data | | **Technographic Data Availability** | 8.5 (22 reviews) | Not enough data | #### Data Accuracy | Feature | Clay | Keyplay | |---|---|---| | **Contact Data Accuracy** | 8.5 (63 reviews) | Not enough data | | **Company Data Accuracy** | 8.8 (61 reviews) | Not enough data | | **Technographic Data Accuracy** | 8.1 (21 reviews) | Not enough data | #### Agentic AI - Sales Intelligence | Feature | Clay | Keyplay | |---|---|---| | **Autonomous Task Execution** | 8.3 (14 reviews) | Not enough data | | **Cross-system Integration** | 8.1 (14 reviews) | Not enough data | | **Adaptive Learning** | 7.6 (11 reviews) | Not enough data | | **Natural Language Interaction** | 7.6 (12 reviews) | Not enough data | | **Proactive Assistance** | 7.7 (11 reviews) | Not enough data | | **Decision Making** | 7.6 (11 reviews) | Not enough data | #### Platform | Feature | Clay | Keyplay | |---|---|---| | **Internationalization** | 7.7 (50 reviews) | Not enough data | | **User, Role, and Access Management** | 7.9 (50 reviews) | Not enough data | | **Performance and Reliability** | 8.7 (53 reviews) | Not enough data | | **Reporting/Dashboards** | 7.4 (49 reviews) | Not enough data | | **Mobile User Support** | 6.0 (48 reviews) | Not enough data | | **APIs** | 8.8 (55 reviews) | Not enough data | #### Features | Feature | Clay | Keyplay | |---|---|---| | **Lead Builder** | 8.8 (73 reviews) | Not enough data | | **Integration to CRM/Marketing Automation** | 8.6 (70 reviews) | Not enough data | | **Data Cleaning/Enrichment** | 9.2 (80 reviews) | Not enough data | | **Data Segmentation/Filtering** | 9.0 (62 reviews) | Not enough data | | **Search** | 8.4 (63 reviews) | Not enough data | | **News/People Alerts** | 7.9 (56 reviews) | Not enough data | | **Connections** | 7.9 (54 reviews) | Not enough data | | **Reporting** | 6.9 (53 reviews) | Not enough data | | **Messaging** | 7.8 (60 reviews) | Not enough data | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **Clay** | N/A | N/A | | **Keyplay** | N/A | N/A | #### Lead Generation | Feature | Clay | Keyplay | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### AI Sales Assistant | Product | Score | Reviews | |---|---|---| | **Clay** | 8.1/10 | 35 | | **Keyplay** | N/A | N/A | #### Lead Facilitation | Feature | Clay | Keyplay | |---|---|---| | **Customer-facing Chatbot** | 7.3 (25 reviews) | Not enough data | | **Lead Qualification** | 9.4 (27 reviews) | Not enough data | | **Lead Follow-up** | 8.5 (25 reviews) | Not enough data | | **Meeting Scheduling ** | 7.8 (24 reviews) | Not enough data | #### Organization | Feature | Clay | Keyplay | |---|---|---| | **Opportunity and Pipeline Management ** | 8.3 (24 reviews) | Not enough data | | **Data Entry** | 9.4 (27 reviews) | Not enough data | | **Integrations / APIs** | 9.6 (29 reviews) | Not enough data | #### Performance Analysis | Feature | Clay | Keyplay | |---|---|---| | **Coaching ** | 7.4 (26 reviews) | Not enough data | | **Peformance Tracking** | 7.4 (24 reviews) | Not enough data | #### Sales Analysis | Feature | Clay | Keyplay | |---|---|---| | **ROI Forecasting ** | 7.0 (25 reviews) | Not enough data | | **Sales Forecasting ** | 6.9 (25 reviews) | Not enough data | #### Generative AI | Feature | Clay | Keyplay | |---|---|---| | **AI Text Generation** | 8.6 (24 reviews) | Not enough data | | **AI Text Summarization** | 8.3 (23 reviews) | Not enough data | #### Agentic AI - AI Sales Assistant | Feature | Clay | Keyplay | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### AI Writing Assistant | Product | Score | Reviews | |---|---|---| | **Clay** | 7.8/10 | 25 | | **Keyplay** | N/A | N/A | #### Grammar | Feature | Clay | Keyplay | |---|---|---| | **Grammar Check** | 8.2 (23 reviews) | Not enough data | | **Tone Check** | 7.7 (23 reviews) | Not enough data | | **Sentence Formatting** | 8.4 (24 reviews) | Not enough data | #### Formatting | Feature | Clay | Keyplay | |---|---|---| | **Plagiarism Check** | 6.7 (23 reviews) | Not enough data | | **Style Editor** | 7.0 (22 reviews) | Not enough data | | **Citation Finder** | 6.7 (21 reviews) | Not enough data | #### Content | Feature | Clay | Keyplay | |---|---|---| | **Idea Recommendation** | 8.4 (21 reviews) | Not enough data | | **Content Generation** | 8.3 (22 reviews) | Not enough data | | **Form Generation** | 7.0 (22 reviews) | Not enough data | #### Product Type | Feature | Clay | Keyplay | |---|---|---| | **Standalone Application** | 8.3 (21 reviews) | Not enough data | | **Plugin** | 8.1 (20 reviews) | Not enough data | #### Generative AI | Feature | Clay | Keyplay | |---|---|---| | **AI Text Generation** | 8.1 (16 reviews) | Not enough data | | **AI Text Summarization** | 8.1 (16 reviews) | Not enough data | ### Lead Intelligence | Product | Score | Reviews | |---|---|---| | **Clay** | 8.6/10 | 67 | | **Keyplay** | N/A | N/A | #### Lead Intelligence | Feature | Clay | Keyplay | |---|---|---| | **Lead Validation** | 9.0 (61 reviews) | Not enough data | | **Lead Enrichment** | 9.2 (63 reviews) | Not enough data | | **Lead Quality** | 8.8 (60 reviews) | Not enough data | | **Lead Analysis** | 8.9 (53 reviews) | Not enough data | | **Browser Extension** | 7.7 (51 reviews) | Not enough data | #### Agentic AI - Lead Intelligence | Feature | Clay | Keyplay | |---|---|---| | **Cross-system Integration** | 8.0 (9 reviews) | Not enough data | ### Marketing Account Intelligence | Product | Score | Reviews | |---|---|---| | **Clay** | N/A | N/A | | **Keyplay** | 8.9/10 | 33 | #### Agentic AI - Marketing Account Intelligence | Feature | Clay | Keyplay | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.6 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.7 (5 reviews) | | **Adaptive Learning** | Not enough data | 8.3 (5 reviews) | | **Natural Language Interaction** | Not enough data | Not enough data | #### Lead Intelligence | Feature | Clay | Keyplay | |---|---|---| | **Market Insights ** | Not enough data | 8.9 (30 reviews) | | **Account-level Insights ** | Not enough data | 8.9 (31 reviews) | | **Lead Analysis ** | Not enough data | 8.1 (29 reviews) | #### Lead Management | Feature | Clay | Keyplay | |---|---|---| | **Segmentation ** | Not enough data | 9.2 (31 reviews) | | **Predictive Scoring ** | Not enough data | 8.5 (30 reviews) | | **Account Identification ** | Not enough data | 9.7 (33 reviews) | #### Marketing Campaigns | Feature | Clay | Keyplay | |---|---|---| | **Omni-Channel Tracking ** | Not enough data | Feature Not Available | | **Revenue Planning ** | Not enough data | 7.5 (29 reviews) | | **Media Attribution ** | Not enough data | Feature Not Available | | **Opportunity Timeline ** | Not enough data | Feature Not Available | | **Customization ** | Not enough data | 8.7 (30 reviews) | #### Data Availability - Marketing Account Intelligence | Feature | Clay | Keyplay | |---|---|---| | **Technographic Data Availability** | Not enough data | 9.8 (11 reviews) | #### Data Accuracy - Marketing Account Intelligence | Feature | Clay | Keyplay | |---|---|---| | **Technographic Data Accuracy** | Not enough data | 9.5 (10 reviews) | --- ## Categories **Shared Categories (1):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) **Unique to Clay (3):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant) **Unique to Keyplay (1):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) --- ## Reviewer Demographics ### By Company Size | Segment | Clay | Keyplay | |---|---|---| | **Small-Business** | 74.1% | 48.8% | | **Mid-Market** | 24.4% | 51.2% | | **Enterprise** | 1.5% | 0% | ### By Industry #### Clay - **Marketing and Advertising:** 27.3% - **Computer Software:** 26.8% - **Information Technology and Services:** 12.9% - **Consulting:** 7.7% - **Staffing and Recruiting:** 4.6% - **Financial Services:** 4.1% - **Market Research:** 1.5% - **Wholesale:** 1.5% - **Media Production:** 1.0% - **Venture Capital & Private Equity:** 1.0% - **Other:** 11.3% #### Keyplay - **Computer Software:** 68.3% - **Information Technology and Services:** 14.6% - **Marketing and Advertising:** 4.9% - **Computer & Network Security:** 4.9% - **Consulting:** 2.4% - **Staffing and Recruiting:** 2.4% - **Media Production:** 2.4% --- ## Alternatives ### Alternatives to Clay - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9663 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9101 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1656 reviews) - [Amplemarket](https://www.g2.com/products/amplemarket/reviews) — 4.6/5 stars (630 reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1332 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews) - [Unify](https://www.g2.com/products/unify-unify/reviews) — 4.7/5 stars (43 reviews) - [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5337 reviews) - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 4.0/5 stars (947 reviews) - [LeadIQ](https://www.g2.com/products/leadiq/reviews) — 4.2/5 stars (1177 reviews) ### Alternatives to Keyplay - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9663 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1435 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9101 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1960 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews) - [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4111 reviews) - [Crunchbase](https://www.g2.com/products/crunchbase/reviews) — 4.4/5 stars (407 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1656 reviews) - [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews) - [FlashIntel](https://www.g2.com/products/flashintel/reviews) — 4.6/5 stars (665 reviews) --- ## Top Discussions ### Clay No discussions available for this product. ### Keyplay No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/clay-com-clay-vs-keyplay)