Compare Clay and Keyplay 
Featured Products
At a Glance
Market Segments
Small-Business (76.5% of reviews)
Mid-Market (51.2% of reviews)
Entry-Level Pricing
Free
$0.00 Per Year
Clay
Star Rating
(192)4.7 out of 5
Market Segments
Small-Business (76.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansKeyplay
Star Rating
(41)4.9 out of 5
Market Segments
Mid-Market (51.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Keyplay excels in ease of use, with users highlighting its intuitive interface for building Ideal Customer Profile (ICP) models. One user mentioned how Keyplay simplifies the process, making it essential for their go-to-market strategy.
- Users say that Clay is particularly strong in data enrichment, with reviewers praising its ability to pull information from multiple sources seamlessly. This feature significantly reduces manual research time, allowing teams to focus on targeting the right audience effectively.
- According to verified reviews, Keyplay stands out for its quality of support, receiving high marks for responsiveness and helpfulness. Users appreciate the transparency and flexibility of the platform, which they find crucial for customizing their scoring models.
- Reviewers mention that while Clay offers a powerful platform for lead data structuring, it faces challenges in ease of setup. Some users noted that the initial configuration can be more complex compared to Keyplay's straightforward onboarding process.
- G2 reviewers highlight that Keyplay has a strong focus on mid-market businesses, making it a preferred choice for companies looking for tailored solutions. Users have found its customizable scoring model particularly beneficial for their diverse ICPs.
- Users report that Clay, while effective for small businesses, may not meet the needs of larger organizations as effectively as Keyplay. The feedback indicates that Keyplay's robust features and high satisfaction ratings make it a better fit for those with more complex requirements.
Pricing
Entry-Level Pricing
Keyplay
Free Preview
$0.00
Per Year
For anyone looking to test drive Keyplay's account selection on a low volume of accounts.
- Preview 25 accounts
- ICP scoring & signals
- Filter with 21 accurate industry categories
Free Trial
Clay
Free Trial is available
Keyplay
Free Trial is available
Ratings
Meets Requirements
9.1
163
9.4
36
Ease of Use
7.8
166
9.8
37
Ease of Setup
7.7
74
9.6
21
Ease of Admin
8.5
54
9.6
18
Quality of Support
9.3
156
9.9
36
Has the product been a good partner in doing business?
9.2
53
10.0
18
Product Direction (% positive)
9.6
165
10.0
36
Features by Category
Data Availability
8.9
69
Not enough data
9.1
66
Not enough data
8.8
65
Not enough data
8.9
21
Not enough data
Data Accuracy
8.7
59
Not enough data
8.9
58
Not enough data
8.5
20
Not enough data
Agentic AI - Sales Intelligence
8.8
11
Not enough data
8.8
10
Not enough data
8.3
10
Not enough data
8.2
10
Not enough data
8.5
10
Not enough data
8.3
10
Not enough data
Platform
7.7
50
Not enough data
7.9
50
Not enough data
8.7
53
Not enough data
7.4
49
Not enough data
6.0
48
Not enough data
8.8
55
Not enough data
Features
8.9
64
Not enough data
8.7
62
Not enough data
9.3
68
Not enough data
9.1
60
Not enough data
8.5
59
Not enough data
8.0
55
Not enough data
8.0
53
Not enough data
7.1
52
Not enough data
7.8
57
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.3
25
Not enough data
9.4
27
Not enough data
8.5
25
Not enough data
7.8
24
Not enough data
Organization
8.3
24
Not enough data
9.4
27
Not enough data
9.6
29
Not enough data
Performance Analysis
7.4
26
Not enough data
7.4
24
Not enough data
Sales Analysis
7.0
25
Not enough data
6.9
25
Not enough data
Generative AI
8.6
24
Not enough data
8.3
23
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.2
23
Not enough data
7.7
23
Not enough data
8.4
24
Not enough data
Formatting
6.7
23
Not enough data
7.0
22
Not enough data
6.7
21
Not enough data
Content
8.4
21
Not enough data
8.3
22
Not enough data
7.0
22
Not enough data
Product Type
8.3
21
Not enough data
8.1
20
Not enough data
Generative AI
8.1
16
Not enough data
8.1
16
Not enough data
Lead Intelligence
9.1
59
Not enough data
9.3
61
Not enough data
9.0
59
Not enough data
9.1
52
Not enough data
7.9
50
Not enough data
Agentic AI - Lead Intelligence
9.0
8
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
8.6
6
Not enough data
9.7
5
Not enough data
8.3
5
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.9
30
Not enough data
8.9
31
Not enough data
8.1
29
Lead Management
Not enough data
9.2
31
Not enough data
8.5
30
Not enough data
9.7
33
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
7.5
29
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
30
Data Availability - Marketing Account Intelligence
Not enough data
9.8
11
Data Accuracy - Marketing Account Intelligence
Not enough data
9.5
10
Categories
Categories
Shared Categories
Clay and Keyplay are categorized as AI Sales Assistant
Reviews
Reviewers' Company Size
Clay
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Keyplay
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.3%
Marketing and Advertising
26.1%
Information Technology and Services
13.1%
Consulting
8.0%
Staffing and Recruiting
5.1%
Other
20.5%
Computer Software
68.3%
Information Technology and Services
14.6%
Marketing and Advertising
4.9%
Computer & Network Security
4.9%
Consulting
2.4%
Other
4.9%
Alternatives
Discussions
Clay has no discussions with answers
Keyplay has no discussions with answers
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