Link copied to clipboard # Clay vs Instantly Comparison - What are their main differences? Share [ Export ](/compare/clay-com-clay/instantly/export.csv) ClayInstantly[+ Add Product](#) Pricing **Clay** Free Trial **Free** · Free **Instantly** Free Trial **Free Trial** Per Month · Free **Pricing Insights** from reviews Time to Implement **Clay** 1 month Based on 23 responses **Instantly** 1 month Based on 1116 responses Return on Investment **Clay** 7 months Based on 21 responses **Instantly** 6 months1 month sooner Based on 1054 responses Perceived Cost **Clay** $$$$$ **Instantly** $$$$$ Average Discount **Clay** 6% **Instantly** 8%2% more ![Clay](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_fa7232c75ba582c92a04a88ca85e4013/clay-com-clay.png "Clay") ![Instantly](https://images.g2crowd.com/uploads/product/hd_favicon/7a665f91b163a7a6a5ebea30fa821f91/instantly.svg "Instantly") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Clay** [ Ease of Use (18) ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1931903&qs=pros-and-cons#reviews)[ Integrations (18) ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1933528&qs=pros-and-cons#reviews)[ Learning Curve (16) ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1934313&qs=pros-and-cons#reviews)[ Learning Difficulty (16) ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1932564&qs=pros-and-cons#reviews) **Instantly** [ Ease of Use (686) ](https://www.g2.com/products/instantly/reviews?filters%5Bsentiment_snippet%5D=1810695&qs=pros-and-cons#reviews)[ Helpful (497) ](https://www.g2.com/products/instantly/reviews?filters%5Bsentiment_snippet%5D=1811476&qs=pros-and-cons#reviews)[ Expensive (198) ](https://www.g2.com/products/instantly/reviews?filters%5Bsentiment_snippet%5D=1813500&qs=pros-and-cons#reviews)[ Missing Features (190) ](https://www.g2.com/products/instantly/reviews?filters%5Bsentiment_snippet%5D=1813030&qs=pros-and-cons#reviews) Integrations **Clay** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_93739e710de7e6c79ba9318c11e3f4cf/apollo-2024-11-14.png "Product Avatar Image") Apollo ](https://www.g2.com/products/apollo-2024-11-14/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image") Apollo.io ](https://www.g2.com/products/apollo-io/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image") Attio ](https://www.g2.com/products/attio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ View all ](https://www.g2.com/products/clay-com-clay/integrations) **Instantly** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b38a3b5a1fea5f4d226c25489f183dd1/aimfox.jpg "Product Avatar Image") Aimfox ](https://www.g2.com/products/aimfox/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image") Apollo.io ](https://www.g2.com/products/apollo-io/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a9f46b15d804a2abbb8138a7bf78b88/calendly%282%29.png "Product Avatar Image") Calendly Sales ](https://www.g2.com/products/calendly/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e369fa2434bfed6434dea757dc661c25/chatgpt.jpg "Product Avatar Image") ChatGPT ](https://www.g2.com/products/chatgpt/reviews)[ View all ](https://www.g2.com/products/instantly/integrations) **Ratings** from reviews Meets Requirements **Clay** 8.9 8.9189 **Instantly** 9.3 9.33,510 Ease of Use **Clay** 7.8 7.8194 **Instantly** 9.4 9.43,696 Ease of Setup **Clay** 7.7 7.7101 **Instantly** 9.2 9.22,862 Ease of Admin **Clay** 8.1 8.172 **Instantly** 9.4 9.41,857 Quality of Support **Clay** 9.0 9.0178 **Instantly** 9.5 9.53,479 Has the product been a good partner in doing business? **Clay** 8.8 8.870 **Instantly** 9.5 9.51,831 Product Direction (% positive) **Clay** 9.5 9.5188 **Instantly** 9.7 9.73,533 **Features** ratings from reviews AI Sales Assistant 8.2 37 8.7 493 Lead Intelligence 8.5 76 8.7 550 Email Marketing Not enough data 8.9 2,635 CRM Not enough data 8.7 221 Sales Intelligence Not enough data 9.1 618 Email Tracking Not enough data 8.9 1,018 Lead Mining Not enough data 8.6 13 Email Deliverability Not enough data 9.0 1,774 AI Writing Assistant 7.8 26 Not enough data Sales Engagement Not enough data 8.1 397 Account Data Management Not enough data 8.8 240 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 73.8% Mid-Market(51-1000 emp.) 24.8% Enterprise(\> 1000 emp.) 1.4% Small-Business(50 or fewer emp.) 73.8% Mid-Market(51-1000 emp.) 24.8% Enterprise(\> 1000 emp.) 1.4% Small-Business(50 or fewer emp.) 94.8% Mid-Market(51-1000 emp.) 5.0% Enterprise(\> 1000 emp.) 0.2% Small-Business(50 or fewer emp.) 94.8% Mid-Market(51-1000 emp.) 5.0% Enterprise(\> 1000 emp.) 0.2% **Reviewers' Industry** [![Clay](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_fa7232c75ba582c92a04a88ca85e4013/clay-com-clay.png "Clay")](https://www.g2.com/products/clay-com-clay/reviews) Clay Computer Software 27.0% Marketing and Advertising 26.0% Information Technology and Services 13.7% Consulting 7.8% Staffing and Recruiting 4.4% Other 21.1% [![Instantly](https://images.g2crowd.com/uploads/product/hd_favicon/7a665f91b163a7a6a5ebea30fa821f91/instantly.svg "Instantly")](https://www.g2.com/products/instantly/reviews) Instantly Marketing and Advertising 44.8% Computer Software 9.0% Information Technology and Services 7.1% Consulting 5.4% Staffing and Recruiting 4.0% Other 29.7% Alternatives **Clay Alternatives** ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") [ Apollo.io ](/products/apollo-io/reviews) ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket") [ Amplemarket ](/products/amplemarket/reviews) ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha") [ Lusha ](/products/lusha/reviews) **Instantly Alternatives** ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") [ Apollo.io ](/products/apollo-io/reviews) ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![Reply](https://images.g2crowd.com/uploads/product/hd_favicon/edad5a172fa8078c857644f97ea8ad91/reply.svg "Reply") [ Reply ](/products/reply/reviews) ![Snov.io](https://images.g2crowd.com/uploads/product/hd_favicon/df10d5398a63cadb97fdd1ef94e347cc/snov-io.svg "Snov.io") [ Snov.io ](/products/snov-io/reviews)