Link copied to clipboard # Clay vs FullEnrich Comparison - What are their main differences? Share [ Export ](/compare/clay-com-clay/fullenrich/export.csv) ClayFullEnrich[+ Add Product](#) Pricing **Clay** Free Trial **Free** · Free **FullEnrich** Free Trial **$29.00** usage\_based Per Month · Starter **Pricing Insights** from reviews Time to Implement **Clay** 1 month Based on 23 responses **FullEnrich** \<1 monthFaster Based on 55 responses Return on Investment **Clay** 7 months Based on 21 responses **FullEnrich** 3 months4 months sooner Based on 55 responses Perceived Cost **Clay** $$$$$ **FullEnrich** $$$$$ Average Discount **Clay** 6% **FullEnrich** 8%2% more ![Clay](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_fa7232c75ba582c92a04a88ca85e4013/clay-com-clay.png "Clay") ![FullEnrich](https://images.g2crowd.com/uploads/product/hd_favicon/d78cf855c61d6218c5937b6593d8a7bb/fullenrich.svg "FullEnrich") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Clay** [ Multi-Source Data Enrichment (25) ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=2522234&qs=pros-and-cons#reviews)[ Easy Daily Navigation (22) ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=2522061&qs=pros-and-cons#reviews)[ Steep Learning Curve (20) ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=2521008&qs=pros-and-cons#reviews)[ Expensive Pricing (14) ](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=2520862&qs=pros-and-cons#reviews) **FullEnrich** [ Ease of Use (43) ](https://www.g2.com/products/fullenrich/reviews?filters%5Bsentiment_snippet%5D=1109451&qs=pros-and-cons#reviews)[ Data Accuracy (35) ](https://www.g2.com/products/fullenrich/reviews?filters%5Bsentiment_snippet%5D=1109563&qs=pros-and-cons#reviews)[ Incorrect Numbers (11) ](https://www.g2.com/products/fullenrich/reviews?filters%5Bsentiment_snippet%5D=1938733&qs=pros-and-cons#reviews)[ Expensive (8) ](https://www.g2.com/products/fullenrich/reviews?filters%5Bsentiment_snippet%5D=1109672&qs=pros-and-cons#reviews) Integrations **Clay** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_93739e710de7e6c79ba9318c11e3f4cf/apollo-2024-11-14.png "Product Avatar Image") Apollo ](https://www.g2.com/products/apollo-2024-11-14/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image") Apollo.io ](https://www.g2.com/products/apollo-io/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image") Attio ](https://www.g2.com/products/attio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ View all ](https://www.g2.com/products/clay-com-clay/integrations) **FullEnrich** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fa7232c75ba582c92a04a88ca85e4013/clay-com-clay.png "Product Avatar Image") Clay ](https://www.g2.com/products/clay-com-clay/reviews)[ View all ](https://www.g2.com/products/fullenrich/integrations) Screenshots **Clay** No screenshot available **FullEnrich** ![FullEnrich screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1377937/G2-Waterfall.gif) **Ratings** from reviews Meets Requirements **Clay** 8.9 8.9189 **FullEnrich** 9.3 9.3191 Ease of Use **Clay** 7.8 7.8194 **FullEnrich** 9.6 9.6207 Ease of Setup **Clay** 7.7 7.7101 **FullEnrich** 9.7 9.7205 Ease of Admin **Clay** 8.1 8.172 **FullEnrich** 9.5 9.569 Quality of Support **Clay** 9.0 9.0178 **FullEnrich** 9.5 9.5168 Has the product been a good partner in doing business? **Clay** 8.8 8.870 **FullEnrich** 9.5 9.567 Product Direction (% positive) **Clay** 9.5 9.5188 **FullEnrich** 9.7 9.7181 **Features** ratings from reviews Lead Intelligence 8.5 76 8.8 187 AI Writing Assistant 7.8 26 Not enough data AI Sales Assistant 8.2 37 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 73.8% Mid-Market(51-1000 emp.) 24.8% Enterprise(\> 1000 emp.) 1.4% Small-Business(50 or fewer emp.) 73.8% Mid-Market(51-1000 emp.) 24.8% Enterprise(\> 1000 emp.) 1.4% Small-Business(50 or fewer emp.) 83.0% Mid-Market(51-1000 emp.) 12.6% Enterprise(\> 1000 emp.) 4.5% Small-Business(50 or fewer emp.) 83.0% Mid-Market(51-1000 emp.) 12.6% Enterprise(\> 1000 emp.) 4.5% **Reviewers' Industry** [![Clay](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_fa7232c75ba582c92a04a88ca85e4013/clay-com-clay.png "Clay")](https://www.g2.com/products/clay-com-clay/reviews) Clay Computer Software 27.0% Marketing and Advertising 26.0% Information Technology and Services 13.7% Consulting 7.8% Staffing and Recruiting 4.4% Other 21.1% [![FullEnrich](https://images.g2crowd.com/uploads/product/hd_favicon/d78cf855c61d6218c5937b6593d8a7bb/fullenrich.svg "FullEnrich")](https://www.g2.com/products/fullenrich/reviews) FullEnrich Computer Software 17.9% Information Technology and Services 12.6% Staffing and Recruiting 11.1% Marketing and Advertising 9.2% Consulting 7.7% Other 41.5% Alternatives **Clay Alternatives** ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") [ Apollo.io ](/products/apollo-io/reviews) ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket") [ Amplemarket ](/products/amplemarket/reviews) ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha") [ Lusha ](/products/lusha/reviews) **FullEnrich Alternatives** ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha") [ Lusha ](/products/lusha/reviews) ![Kaspr](https://images.g2crowd.com/uploads/product/hd_favicon/f05560864be077dfe781f3f84d18377c/kaspr.svg "Kaspr") [ Kaspr ](/products/kaspr/reviews) ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") [ Apollo.io ](/products/apollo-io/reviews) ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ## Clay vs FullEnrich FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Clay vs FullEnrich? FullEnrich stands out for higher reviewer satisfaction on setup, support, and accuracy, while Clay is noted for its integrations and workflow automation. | [Clay](https://www.g2.com/products/clay-com-clay/reviews) | [FullEnrich](https://www.g2.com/products/fullenrich/reviews) | | --- | --- | | 4.6/5 (226 reviews) | 4.8/5 (223 reviews) | | Small-Business | Small-Business | | 7.7 | 9.7 | | 9.1 | 9.4 | | Integrations (16 all-time mentions) | Accuracy (18 all-time mentions) | ### How do the pricing models of Clay and FullEnrich compare? FullEnrich is rated higher for value, with reviewers expressing greater satisfaction with its pricing and credit model compared to Clay. - **Clay:** In recent reviews, many cite Clay as expensive, with 9 all-time mentions of high cost and concerns about rapid credit consumption. - **FullEnrich:** Reviewers consistently highlight FullEnrich's fair pricing and pay-for-results model, noting predictable costs and satisfaction with value. - **Switching reasons:** Several reviewers mention switching to FullEnrich for its more predictable and transparent credit usage and cost structure. ### What are the best alternatives to Clay and FullEnrich? The top 3 alternatives to Clay and FullEnrich are Apollo.io, GTM Workspace - Powered by ZoomInfo, and Lusha. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Clay](https://www.g2.com/products/clay-com-clay/reviews) | 4.6/5 (226 reviews) | Small-Business | Expensive, rapid credit use | Integrations (16 all-time mentions) | | [FullEnrich](https://www.g2.com/products/fullenrich/reviews) | 4.8/5 (223 reviews) | Small-Business | Fair, pay-for-results model | Accuracy (18 all-time mentions) | | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9793 reviews) | Small-Business | — | Comprehensive contact database | | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9110 reviews) | Mid-Market | — | Data depth and coverage | | [Lusha](https://www.g2.com/products/lusha/reviews) | 4.3/5 (1665 reviews) | Mid-Market | — | Ease of use | ### Which Sales Intelligence features should I prioritize when comparing Clay and FullEnrich? Buyers should prioritize data accuracy, integrations, automation, ease of use, and support quality when comparing Clay and FullEnrich. - **Data accuracy:** FullEnrich is cited for accuracy in 18 all-time mentions, while Clay is noted for contact information in 6 all-time mentions. - **Integrations:** Clay has 16 all-time mentions for integrations, with specific praise for Make and Outreach; FullEnrich is mentioned for Outreach and Claude integrations. - **Automation:** Clay is cited for automation in 12 all-time mentions, with reviewers highlighting workflow flexibility. - **Ease of use:** Clay has 16 all-time mentions for ease of use, but also 16 for learning curve; FullEnrich scores 9.6 on Ease of Use, indicating higher satisfaction. - **Support quality:** FullEnrich scores 9.4 on Quality of Support, compared to Clay's 9.1. ### What are the pros and cons of Clay vs FullEnrich? Clay's headline strength is integrations and workflow automation, while FullEnrich leads on data accuracy and ease of use. - **Clay strengths:** Integrations (16 all-time mentions), automation (12), lead generation (14), and time-saving (13). - **Clay trade-offs:** Learning curve and complexity (16 all-time mentions each), high cost (9), limited credits (5), and setup challenges. - **FullEnrich strengths:** Accuracy (18 all-time mentions), ease of use (9.6 score), fast setup, and high-quality support (9.4 score). - **FullEnrich trade-offs:** Reviewers note occasional data gaps for niche contacts and desire for more integrations, but overall few recurring negatives. ### Is Clay or FullEnrich better for small businesses? FullEnrich is the better fit for small businesses, with higher satisfaction scores and consistently positive small-business reviewer sentiment. - **Clay:** Largest segment is Small-Business; reviewers note powerful features but cite a steep learning curve and higher cost as challenges for smaller teams. - **FullEnrich:** Largest segment is Small-Business; reviewers highlight ease of use, fast setup, and strong value for small teams. ### Which Sales Intelligence platform has better integrations? Clay is favored for integrations, with more reviewer-cited integration mentions and broader third-party tool coverage. - **Clay:** Make (66 all-time mentions), Outreach (44), Apollo (9); reviewers highlight integration flexibility and workflow automation. - **FullEnrich:** Outreach (25 all-time mentions), Claude, Clay; reviewers mention smooth integration with automation and enrichment tools. ### How do Clay and FullEnrich compare on customer support? FullEnrich and Clay are rated near parity on Quality of Support, with FullEnrich scoring 9.4 and Clay 9.1, both above the materiality threshold. - **Clay:** Reviewers describe support as helpful but note inconsistent experiences, with some citing slow response times and others praising onboarding assistance. - **FullEnrich:** Reviewers consistently praise support for being friendly, responsive, and effective, with multiple mentions of fast issue resolution and proactive help. ### Which is easier to implement, Clay or FullEnrich? FullEnrich is easier to implement, with a 2-point higher Ease of Setup score (9.7 vs 7.7) and consistently positive setup feedback. - **Clay:** Reviewers report a learning curve and setup complexity, especially for advanced workflows, but also note that onboarding resources are available. - **FullEnrich:** Reviewers consistently describe setup as very easy, quick, and intuitive, with many citing a smooth onboarding process.