# Clay vs D&B Hoovers Comparison --- ## AI Generated Summary - **G2 reviewers report** that D&B Hoovers excels in providing comprehensive insights and details about companies, making it a go-to resource for users looking to access thorough data. Users appreciate features like the ability to create lists and export data into CSV/Excel, which simplifies data analysis. - **Users say** that Clay stands out for its flexibility and powerful automation capabilities. Once users grasp the workflows, they find it transforms into a full research and enrichment engine, significantly enhancing their prospecting efforts and saving time on manual tasks. - **According to verified reviews** , D&B Hoovers is favored for its ease of use and setup, with many users highlighting the intuitive onboarding process that helps them get started quickly. This is particularly beneficial for larger organizations that require a streamlined implementation. - **Reviewers mention** that Clay shines in lead enrichment and workflow automation, with features that allow users to design custom enrichments. This capability empowers marketing teams to efficiently format and clean data, which is a significant advantage for small businesses looking to optimize their outreach. - **Users highlight** that while D&B Hoovers has a strong market presence and is well-suited for enterprise-level needs, it may not cater as effectively to the specific requirements of smaller businesses compared to Clay, which is tailored for that market segment. - **G2 reviewers note** that Clay's quality of support is exceptional, with users praising the responsiveness and helpfulness of the support team. In contrast, while D&B Hoovers offers solid support, some users feel it could improve in this area to match the high standards set by Clay. | | Clay | D&B Hoovers | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.1 out of 5 | | **Total Reviews** | 226 | 781 | | **Largest Market Segment** | Small-Business (73.7% of reviews) | Enterprise (37.6% of reviews) | | **Entry Level Price** | Free | No pricing available | --- ## Top Pros & Cons ### Clay Pros: - Ease of Use (16 reviews) - Integrations (16 reviews) Cons: - Learning Curve (16 reviews) - Learning Difficulty (16 reviews) ### D&B Hoovers Pros: - Ease of Use (51 reviews) - Contact Information (50 reviews) Cons: - Outdated Data (32 reviews) - Inaccurate Data (24 reviews) --- ## Ratings Comparison | Rating | Clay | D&B Hoovers | |---|---|---| | **Meets Requirements** | 9.0 (183 reviews) | 7.9 (660 reviews) | | **Ease of Use** | 7.8 (188 reviews) | 8.3 (669 reviews) | | **Ease of Setup** | 7.7 (95 reviews) | 8.4 (284 reviews) | | **Ease of Admin** | 8.1 (71 reviews) | 8.0 (182 reviews) | | **Quality of Support** | 9.1 (173 reviews) | 8.0 (562 reviews) | | **Has the product been a good partner in doing business?** | 8.7 (69 reviews) | 8.1 (182 reviews) | | **Product Direction (% positive)** | 9.5 (184 reviews) | 7.3 (650 reviews) | --- ## Pricing ### Clay #### Entry-Level Pricing Plan: Free Price: Free Key Features: - Exporting - AI / Claygent - Rollover credits [Browse all 5 editions](https://www.g2.com/products/clay-com-clay/pricing) #### Free Trial Yes ### D&B Hoovers #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### Sales Intelligence | Product | Score | Reviews | |---|---|---| | **Clay** | 8.2/10 | 108 | | **D&B Hoovers** | 7.6/10 | 537 | #### Data Availability | Feature | Clay | D&B Hoovers | |---|---|---| | **Contact Data Availability** | 8.7 (75 reviews) | 7.1 (459 reviews) | | **Company Data Availability** | 9.0 (73 reviews) | 8.1 (489 reviews) | | **Industry Research Availability** | 8.8 (68 reviews) | 7.8 (462 reviews) ✓ Verified | | **Technographic Data Availability** | 8.5 (22 reviews) | 7.9 (92 reviews) | #### Data Accuracy | Feature | Clay | D&B Hoovers | |---|---|---| | **Contact Data Accuracy** | 8.5 (64 reviews) | 6.5 (457 reviews) | | **Company Data Accuracy** | 8.8 (61 reviews) | 7.3 (478 reviews) | | **Technographic Data Accuracy** | 8.1 (21 reviews) | 7.8 (89 reviews) | #### Agentic AI - Sales Intelligence | Feature | Clay | D&B Hoovers | |---|---|---| | **Autonomous Task Execution** | 8.5 (16 reviews) | 7.7 (23 reviews) | | **Cross-system Integration** | 8.2 (15 reviews) | 8.1 (23 reviews) | | **Adaptive Learning** | 7.6 (11 reviews) | 7.5 (23 reviews) | | **Natural Language Interaction** | 7.6 (12 reviews) | 7.7 (24 reviews) | | **Proactive Assistance** | 7.7 (11 reviews) | 8.0 (22 reviews) | | **Decision Making** | 7.6 (11 reviews) | 7.7 (24 reviews) | #### Platform | Feature | Clay | D&B Hoovers | |---|---|---| | **Internationalization** | 7.7 (50 reviews) | 7.8 (202 reviews) | | **User, Role, and Access Management** | 7.9 (50 reviews) | Feature Not Available | | **Performance and Reliability** | 8.7 (53 reviews) | 8.1 (254 reviews) | | **Reporting/Dashboards** | 7.4 (49 reviews) | 7.9 (228 reviews) ✓ Verified | | **Mobile User Support** | 6.0 (48 reviews) | 7.3 (173 reviews) | | **APIs** | 8.8 (55 reviews) | 7.4 (184 reviews) | #### Features | Feature | Clay | D&B Hoovers | |---|---|---| | **Lead Builder** | 8.8 (76 reviews) | 7.7 (368 reviews) | | **Integration to CRM/Marketing Automation** | 8.6 (71 reviews) | 7.4 (327 reviews) | | **Data Cleaning/Enrichment** | 9.2 (82 reviews) | 7.2 (343 reviews) ✓ Verified | | **Data Segmentation/Filtering** | 9.0 (62 reviews) | 7.6 (374 reviews) ✓ Verified | | **Search** | 8.5 (64 reviews) | 8.2 (470 reviews) ✓ Verified | | **News/People Alerts** | 7.9 (57 reviews) | 7.5 (362 reviews) ✓ Verified | | **Connections** | 7.9 (54 reviews) | Feature Not Available | | **Reporting** | 6.9 (53 reviews) | 7.6 (336 reviews) | | **Messaging** | 7.8 (61 reviews) | Feature Not Available | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **Clay** | N/A | N/A | | **D&B Hoovers** | N/A | N/A | #### Lead Generation | Feature | Clay | D&B Hoovers | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### AI Sales Assistant | Product | Score | Reviews | |---|---|---| | **Clay** | 8.1/10 | 35 | | **D&B Hoovers** | 8.3/10 | 64 | #### Lead Facilitation | Feature | Clay | D&B Hoovers | |---|---|---| | **Customer-facing Chatbot** | 7.3 (25 reviews) | Feature Not Available | | **Lead Qualification** | 9.4 (27 reviews) | Feature Not Available | | **Lead Follow-up** | 8.5 (25 reviews) | Feature Not Available | | **Meeting Scheduling ** | 7.8 (24 reviews) | Feature Not Available | #### Organization | Feature | Clay | D&B Hoovers | |---|---|---| | **Opportunity and Pipeline Management ** | 8.3 (24 reviews) | Feature Not Available | | **Data Entry** | 9.4 (27 reviews) | 8.4 (52 reviews) | | **Integrations / APIs** | 9.6 (29 reviews) | 8.3 (47 reviews) | #### Performance Analysis | Feature | Clay | D&B Hoovers | |---|---|---| | **Coaching ** | 7.4 (26 reviews) | Feature Not Available | | **Peformance Tracking** | 7.4 (24 reviews) | Feature Not Available | #### Sales Analysis | Feature | Clay | D&B Hoovers | |---|---|---| | **ROI Forecasting ** | 7.0 (25 reviews) | Feature Not Available | | **Sales Forecasting ** | 6.9 (25 reviews) | Feature Not Available | #### Generative AI | Feature | Clay | D&B Hoovers | |---|---|---| | **AI Text Generation** | 8.6 (24 reviews) | 8.0 (29 reviews) | | **AI Text Summarization** | 8.3 (23 reviews) | 8.4 (29 reviews) | #### Agentic AI - AI Sales Assistant | Feature | Clay | D&B Hoovers | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### AI Writing Assistant | Product | Score | Reviews | |---|---|---| | **Clay** | 7.8/10 | 25 | | **D&B Hoovers** | N/A | N/A | #### Grammar | Feature | Clay | D&B Hoovers | |---|---|---| | **Grammar Check** | 8.2 (23 reviews) | Not enough data | | **Tone Check** | 7.7 (23 reviews) | Not enough data | | **Sentence Formatting** | 8.4 (24 reviews) | Not enough data | #### Formatting | Feature | Clay | D&B Hoovers | |---|---|---| | **Plagiarism Check** | 6.7 (23 reviews) | Not enough data | | **Style Editor** | 7.0 (22 reviews) | Not enough data | | **Citation Finder** | 6.7 (21 reviews) | Not enough data | #### Content | Feature | Clay | D&B Hoovers | |---|---|---| | **Idea Recommendation** | 8.4 (21 reviews) | Not enough data | | **Content Generation** | 8.3 (22 reviews) | Not enough data | | **Form Generation** | 7.0 (22 reviews) | Not enough data | #### Product Type | Feature | Clay | D&B Hoovers | |---|---|---| | **Standalone Application** | 8.3 (21 reviews) | Not enough data | | **Plugin** | 8.1 (20 reviews) | Not enough data | #### Generative AI | Feature | Clay | D&B Hoovers | |---|---|---| | **AI Text Generation** | 8.1 (16 reviews) | Not enough data | | **AI Text Summarization** | 8.1 (16 reviews) | Not enough data | ### Lead Intelligence | Product | Score | Reviews | |---|---|---| | **Clay** | 8.6/10 | 67 | | **D&B Hoovers** | N/A | N/A | #### Lead Intelligence | Feature | Clay | D&B Hoovers | |---|---|---| | **Lead Validation** | 9.0 (61 reviews) | Not enough data | | **Lead Enrichment** | 9.2 (63 reviews) | Not enough data | | **Lead Quality** | 8.8 (60 reviews) | Not enough data | | **Lead Analysis** | 8.9 (53 reviews) | Not enough data | | **Browser Extension** | 7.7 (51 reviews) | Not enough data | #### Agentic AI - Lead Intelligence | Feature | Clay | D&B Hoovers | |---|---|---| | **Cross-system Integration** | 8.0 (9 reviews) | Not enough data | ### Lead Mining | Product | Score | Reviews | |---|---|---| | **Clay** | N/A | N/A | | **D&B Hoovers** | N/A | N/A | #### Agentic AI - Lead Mining | Feature | Clay | D&B Hoovers | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | --- ## Categories **Shared Categories (2):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) **Unique to Clay (2):** [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant) **Unique to D&B Hoovers (1):** [Lead Mining Software](https://www.g2.com/categories/lead-mining) --- ## Reviewer Demographics ### By Company Size | Segment | Clay | D&B Hoovers | |---|---|---| | **Small-Business** | 73.7% | 31.7% | | **Mid-Market** | 24.9% | 30.7% | | **Enterprise** | 1.4% | 37.6% | ### By Industry #### Clay - **Computer Software:** 26.8% - **Marketing and Advertising:** 26.8% - **Information Technology and Services:** 13.1% - **Consulting:** 7.6% - **Staffing and Recruiting:** 4.5% - **Financial Services:** 4.0% - **Wholesale:** 1.5% - **Market Research:** 1.5% - **Information Services:** 1.0% - **Insurance:** 1.0% - **Other:** 12.1% #### D&B Hoovers - **Computer Software:** 15.2% - **Information Technology and Services:** 10.2% - **Financial Services:** 8.2% - **Consumer Services:** 5.7% - **Internet:** 4.5% - **Marketing and Advertising:** 3.7% - **Management Consulting:** 3.2% - **Insurance:** 2.9% - **Manufacturing:** 2.4% - **Accounting:** 1.9% - **Other:** 42.0% --- ## Alternatives ### Alternatives to Clay - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews) - [Amplemarket](https://www.g2.com/products/amplemarket/reviews) — 4.6/5 stars (648 reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1348 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews) - [Unify](https://www.g2.com/products/unify-unify/reviews) — 4.7/5 stars (43 reviews) - [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5356 reviews) - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 3.9/5 stars (1030 reviews) - [LeadIQ](https://www.g2.com/products/leadiq/reviews) — 4.2/5 stars (1179 reviews) ### Alternatives to D&B Hoovers - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews) - [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) — 4.3/5 stars (353 reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1348 reviews) - [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1370 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews) --- ## Top Discussions ### Clay No discussions available for this product. ### D&B Hoovers - Title: [How can I get the detailed industry category for any given company?](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) — 1 comment, 1 upvote > **Top comment:** "Thank you for your question about D&B Hoovers. On any company profile, we list the associated industry directly under the bolded company name. It is located..." - Title: [A lot of vendors have point of need contacts for questions, like chat, email and the 800 #.](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) — 1 comment, 1 upvote > **Top comment:** "Contacts are accessible for marketing " - Title: [Is DB Hoovers doing anything to expand into EMEA?](https://www.g2.com/discussions/27053-is-db-hoovers-doing-anything-to-expand-into-emea) — 1 comment *(includes official response)* > **Top comment:** "Yes, D&B Hoovers continues to expand our coverage. In the last 12 months, we increased our global company universe by 25 million and most of this growth came..." - Title: [How can I buy access to download the contacts](https://www.g2.com/discussions/26987-how-can-i-buy-access-to-download-the-contacts) — 1 comment > **Top comment:** "Subscriptions automatically include the ability to download contacts without emails or direct dial phone numbers. You can unlock the ability to download..." - Title: [What is D&B Hoovers?](https://www.g2.com/discussions/general-faq-6254fac8-d45e-438f-9d69-5f2dc3418f44) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "D&B Hoovers is a cloud-based sales intelligence solution that leverages the world's largest set of business data and analytical insights to help sales and..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/clay-com-clay-vs-dun-bradstreet-d-b-hoovers)