# Clay vs Common Room Comparison --- ## AI Generated Summary - **G2 reviewers report** that Common Room excels in providing a comprehensive view of account engagement, with users highlighting its ability to unify conversations from various platforms like Slack and GitHub. This makes it a powerful tool for teams looking to streamline their communication and insights. - **Users say** that Clay stands out for its user-friendly interface, allowing for batch data processing. Reviewers appreciate the ability to upload entire CSV files, which significantly enhances efficiency and reduces the time spent on manual data entry. - **According to verified reviews** , Common Room is praised for its strong integration capabilities with CRM systems, enabling seamless interactions with prospects. Users have noted the ease of real-time feedback through customer support channels, which enhances their overall experience. - **Reviewers mention** that Clay's AI-driven data enrichment features are particularly impressive, as they allow users to gather hard-to-find information quickly. This capability is a game-changer for teams that rely on accurate and comprehensive lead data for their outreach efforts. - **G2 reviewers highlight** that while Common Room has a higher satisfaction score, it faces challenges in meeting specific workflow needs for some users, with feedback indicating occasional configuration difficulties. This suggests that while it offers powerful features, it may require a learning curve for optimal use. - **Users report** that Clay's automation system is intuitive, even for those without technical backgrounds. The ability to easily debug automations and manage workflows is a significant advantage, making it accessible for a broader range of users looking to enhance their sales processes. | | Clay | Common Room | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | | **Total Reviews** | 226 | 115 | | **Largest Market Segment** | Small-Business (73.7% of reviews) | Mid-Market (62.6% of reviews) | | **Entry Level Price** | Free | Starting at $12,000.00 Per Year | --- ## Top Pros & Cons ### Clay Pros: - Ease of Use (16 reviews) - Integrations (16 reviews) Cons: - Learning Curve (16 reviews) - Learning Difficulty (16 reviews) ### Common Room Pros: - Lead Generation (22 reviews) - Time-saving (21 reviews) Cons: - Learning Difficulty (7 reviews) - Learning Curve (6 reviews) --- ## Ratings Comparison | Rating | Clay | Common Room | |---|---|---| | **Meets Requirements** | 9.0 (183 reviews) | 8.4 (103 reviews) | | **Ease of Use** | 7.8 (188 reviews) | 8.3 (105 reviews) | | **Ease of Setup** | 7.7 (95 reviews) | 7.8 (81 reviews) | | **Ease of Admin** | 8.1 (71 reviews) | 8.4 (41 reviews) | | **Quality of Support** | 9.1 (173 reviews) | 9.2 (98 reviews) | | **Has the product been a good partner in doing business?** | 8.7 (69 reviews) | 9.5 (41 reviews) | | **Product Direction (% positive)** | 9.5 (184 reviews) | 9.5 (102 reviews) | --- ## Pricing ### Clay #### Entry-Level Pricing Plan: Free Price: Free Key Features: - Exporting - AI / Claygent - Rollover credits [Browse all 5 editions](https://www.g2.com/products/clay-com-clay/pricing) #### Free Trial Yes ### Common Room #### Entry-Level Pricing Plan: Starter Price: Starting at $12,000.00 Per Year Description: Starts on a 14-day Team plan trial. Key Features: - Up to 35k contacts - Up to 2 seats - Select integrations (add on others) [Browse all 3 editions](https://www.g2.com/products/common-room/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Sales Intelligence | Product | Score | Reviews | |---|---|---| | **Clay** | 8.2/10 | 108 | | **Common Room** | N/A | N/A | #### Data Availability | Feature | Clay | Common Room | |---|---|---| | **Contact Data Availability** | 8.7 (75 reviews) | Not enough data | | **Company Data Availability** | 9.0 (73 reviews) | Not enough data | | **Industry Research Availability** | 8.8 (68 reviews) | Not enough data | | **Technographic Data Availability** | 8.5 (22 reviews) | Not enough data | #### Data Accuracy | Feature | Clay | Common Room | |---|---|---| | **Contact Data Accuracy** | 8.5 (64 reviews) | Not enough data | | **Company Data Accuracy** | 8.8 (61 reviews) | Not enough data | | **Technographic Data Accuracy** | 8.1 (21 reviews) | Not enough data | #### Agentic AI - Sales Intelligence | Feature | Clay | Common Room | |---|---|---| | **Autonomous Task Execution** | 8.5 (16 reviews) | Not enough data | | **Cross-system Integration** | 8.2 (15 reviews) | Not enough data | | **Adaptive Learning** | 7.6 (11 reviews) | Not enough data | | **Natural Language Interaction** | 7.6 (12 reviews) | Not enough data | | **Proactive Assistance** | 7.7 (11 reviews) | Not enough data | | **Decision Making** | 7.6 (11 reviews) | Not enough data | #### Platform | Feature | Clay | Common Room | |---|---|---| | **Internationalization** | 7.7 (50 reviews) | Not enough data | | **User, Role, and Access Management** | 7.9 (50 reviews) | Not enough data | | **Performance and Reliability** | 8.7 (53 reviews) | Not enough data | | **Reporting/Dashboards** | 7.4 (49 reviews) | Not enough data | | **Mobile User Support** | 6.0 (48 reviews) | Not enough data | | **APIs** | 8.8 (55 reviews) | Not enough data | #### Features | Feature | Clay | Common Room | |---|---|---| | **Lead Builder** | 8.8 (76 reviews) | Not enough data | | **Integration to CRM/Marketing Automation** | 8.6 (71 reviews) | Not enough data | | **Data Cleaning/Enrichment** | 9.2 (82 reviews) | Not enough data | | **Data Segmentation/Filtering** | 9.0 (62 reviews) | Not enough data | | **Search** | 8.5 (64 reviews) | Not enough data | | **News/People Alerts** | 7.9 (57 reviews) | Not enough data | | **Connections** | 7.9 (54 reviews) | Not enough data | | **Reporting** | 6.9 (53 reviews) | Not enough data | | **Messaging** | 7.8 (61 reviews) | Not enough data | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **Clay** | N/A | N/A | | **Common Room** | N/A | N/A | #### Lead Generation | Feature | Clay | Common Room | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### AI Sales Assistant | Product | Score | Reviews | |---|---|---| | **Clay** | 8.1/10 | 35 | | **Common Room** | 6.6/10 | 12 | #### Lead Facilitation | Feature | Clay | Common Room | |---|---|---| | **Customer-facing Chatbot** | 7.3 (25 reviews) | Feature Not Available | | **Lead Qualification** | 9.4 (27 reviews) | 8.5 (11 reviews) | | **Lead Follow-up** | 8.5 (25 reviews) | 6.8 (10 reviews) | | **Meeting Scheduling ** | 7.8 (24 reviews) | 4.7 (10 reviews) | #### Organization | Feature | Clay | Common Room | |---|---|---| | **Opportunity and Pipeline Management ** | 8.3 (24 reviews) | 7.2 (10 reviews) | | **Data Entry** | 9.4 (27 reviews) | 7.7 (11 reviews) | | **Integrations / APIs** | 9.6 (29 reviews) | 7.7 (10 reviews) | #### Performance Analysis | Feature | Clay | Common Room | |---|---|---| | **Coaching ** | 7.4 (26 reviews) | Feature Not Available | | **Peformance Tracking** | 7.4 (24 reviews) | Feature Not Available | #### Sales Analysis | Feature | Clay | Common Room | |---|---|---| | **ROI Forecasting ** | 7.0 (25 reviews) | 5.3 (10 reviews) | | **Sales Forecasting ** | 6.9 (25 reviews) | 6.0 (10 reviews) | #### Generative AI | Feature | Clay | Common Room | |---|---|---| | **AI Text Generation** | 8.6 (24 reviews) | 5.9 (9 reviews) | | **AI Text Summarization** | 8.3 (23 reviews) | 6.5 (8 reviews) | #### Agentic AI - AI Sales Assistant | Feature | Clay | Common Room | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Feature Not Available | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Feature Not Available | | **Decision Making** | Not enough data | Feature Not Available | ### AI Writing Assistant | Product | Score | Reviews | |---|---|---| | **Clay** | 7.8/10 | 25 | | **Common Room** | N/A | N/A | #### Grammar | Feature | Clay | Common Room | |---|---|---| | **Grammar Check** | 8.2 (23 reviews) | Not enough data | | **Tone Check** | 7.7 (23 reviews) | Not enough data | | **Sentence Formatting** | 8.4 (24 reviews) | Not enough data | #### Formatting | Feature | Clay | Common Room | |---|---|---| | **Plagiarism Check** | 6.7 (23 reviews) | Not enough data | | **Style Editor** | 7.0 (22 reviews) | Not enough data | | **Citation Finder** | 6.7 (21 reviews) | Not enough data | #### Content | Feature | Clay | Common Room | |---|---|---| | **Idea Recommendation** | 8.4 (21 reviews) | Not enough data | | **Content Generation** | 8.3 (22 reviews) | Not enough data | | **Form Generation** | 7.0 (22 reviews) | Not enough data | #### Product Type | Feature | Clay | Common Room | |---|---|---| | **Standalone Application** | 8.3 (21 reviews) | Not enough data | | **Plugin** | 8.1 (20 reviews) | Not enough data | #### Generative AI | Feature | Clay | Common Room | |---|---|---| | **AI Text Generation** | 8.1 (16 reviews) | Not enough data | | **AI Text Summarization** | 8.1 (16 reviews) | Not enough data | ### Buyer Intent Data Providers | Product | Score | Reviews | |---|---|---| | **Clay** | N/A | N/A | | **Common Room** | 8.4/10 | 42 | #### Data Availability | Feature | Clay | Common Room | |---|---|---| | **Contact Data Availability** | Not enough data | 8.9 (39 reviews) | | **Account Data Availability** | Not enough data | 8.8 (39 reviews) | | **Offline Data** | Not enough data | 7.2 (33 reviews) | #### Platform Additional Functionality | Feature | Clay | Common Room | |---|---|---| | **Integrations** | Not enough data | 8.9 (38 reviews) | | **Topic Customization** | Not enough data | 8.5 (35 reviews) | | **Natural Language Processing (NLP)** | Not enough data | 7.7 (33 reviews) | | **Alerts** | Not enough data | 8.5 (36 reviews) | | **Real-time Intent** | Not enough data | 8.4 (35 reviews) | ### Account-Based Orchestration Platforms | Product | Score | Reviews | |---|---|---| | **Clay** | N/A | N/A | | **Common Room** | 7.6/10 | 15 | #### Platform Basics | Feature | Clay | Common Room | |---|---|---| | **Centralization** | Not enough data | 7.7 (14 reviews) | | **Account Identification and Segmentation** | Not enough data | 8.9 (14 reviews) | | **Lead-to-Account Matching** | Not enough data | 8.2 (12 reviews) | | **Multichannel Engagement** | Not enough data | Not enough data | | **Personalized Content and Messaging** | Not enough data | Not enough data | #### Platform Data | Feature | Clay | Common Room | |---|---|---| | **Measurement** | Not enough data | 7.1 (12 reviews) | | **Revenue Analytics** | Not enough data | 5.5 (11 reviews) | #### Platform Additional Functionality | Feature | Clay | Common Room | |---|---|---| | **Integrations** | Not enough data | 8.3 (13 reviews) | #### Agentic AI - Account-Based Orchestration Platforms | Feature | Clay | Common Room | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Feature Not Available | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Artificial Intelligence | Feature | Clay | Common Room | |---|---|---| | **AI-Powered Data Analysis** | Not enough data | Not enough data | | **AI Personalization** | Not enough data | Not enough data | ### Lead Intelligence | Product | Score | Reviews | |---|---|---| | **Clay** | 8.6/10 | 67 | | **Common Room** | 7.9/10 | 49 | #### Lead Intelligence | Feature | Clay | Common Room | |---|---|---| | **Lead Validation** | 9.0 (61 reviews) | 8.0 (47 reviews) | | **Lead Enrichment** | 9.2 (63 reviews) | 8.0 (47 reviews) | | **Lead Quality** | 8.8 (60 reviews) | 8.0 (48 reviews) | | **Lead Analysis** | 8.9 (53 reviews) | 8.5 (47 reviews) | | **Browser Extension** | 7.7 (51 reviews) | Feature Not Available | #### Agentic AI - Lead Intelligence | Feature | Clay | Common Room | |---|---|---| | **Cross-system Integration** | 8.0 (9 reviews) | 7.1 (11 reviews) | ### Marketing Account Intelligence | Product | Score | Reviews | |---|---|---| | **Clay** | N/A | N/A | | **Common Room** | 7.9/10 | 27 | #### Agentic AI - Marketing Account Intelligence | Feature | Clay | Common Room | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | #### Lead Intelligence | Feature | Clay | Common Room | |---|---|---| | **Market Insights ** | Not enough data | 8.2 (20 reviews) | | **Account-level Insights ** | Not enough data | 8.4 (21 reviews) | | **Lead Analysis ** | Not enough data | 8.6 (21 reviews) | #### Lead Management | Feature | Clay | Common Room | |---|---|---| | **Segmentation ** | Not enough data | 8.7 (24 reviews) | | **Predictive Scoring ** | Not enough data | 8.3 (21 reviews) | | **Account Identification ** | Not enough data | 8.5 (24 reviews) | #### Marketing Campaigns | Feature | Clay | Common Room | |---|---|---| | **Omni-Channel Tracking ** | Not enough data | 8.0 (20 reviews) | | **Revenue Planning ** | Not enough data | Feature Not Available | | **Media Attribution ** | Not enough data | Feature Not Available | | **Opportunity Timeline ** | Not enough data | Feature Not Available | | **Customization ** | Not enough data | 7.3 (20 reviews) | #### Data Availability - Marketing Account Intelligence | Feature | Clay | Common Room | |---|---|---| | **Technographic Data Availability** | Not enough data | 6.8 (15 reviews) | #### Data Accuracy - Marketing Account Intelligence | Feature | Clay | Common Room | |---|---|---| | **Technographic Data Accuracy** | Not enough data | 6.2 (15 reviews) | --- ## Categories **Shared Categories (2):** [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) **Unique to Clay (2):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant) **Unique to Common Room (3):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | Clay | Common Room | |---|---|---| | **Small-Business** | 73.7% | 26.1% | | **Mid-Market** | 24.9% | 62.6% | | **Enterprise** | 1.4% | 11.3% | ### By Industry #### Clay - **Computer Software:** 26.8% - **Marketing and Advertising:** 26.8% - **Information Technology and Services:** 13.1% - **Consulting:** 7.6% - **Staffing and Recruiting:** 4.5% - **Financial Services:** 4.0% - **Wholesale:** 1.5% - **Market Research:** 1.5% - **Information Services:** 1.0% - **Insurance:** 1.0% - **Other:** 12.1% #### Common Room - **Computer Software:** 52.7% - **Information Technology and Services:** 28.6% - **Computer & Network Security:** 4.5% - **Internet:** 2.7% - **Financial Services:** 2.7% - **Marketing and Advertising:** 1.8% - **Program Development:** 0.9% - **Military:** 0.9% - **Media Production:** 0.9% - **Logistics and Supply Chain:** 0.9% - **Other:** 3.6% --- ## Alternatives ### Alternatives to Clay - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9694 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1661 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews) - [Amplemarket](https://www.g2.com/products/amplemarket/reviews) — 4.6/5 stars (651 reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1350 reviews) - [Unify](https://www.g2.com/products/unify-unify/reviews) — 4.7/5 stars (43 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews) - [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5356 reviews) - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 3.9/5 stars (1040 reviews) - [LeadIQ](https://www.g2.com/products/leadiq/reviews) — 4.2/5 stars (1179 reviews) ### Alternatives to Common Room - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1456 reviews) - [Pocus](https://www.g2.com/products/pocus/reviews) — 4.4/5 stars (134 reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9694 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews) - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 3.9/5 stars (1040 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews) - [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5356 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (656 reviews) - [Amplemarket](https://www.g2.com/products/amplemarket/reviews) — 4.6/5 stars (651 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews) --- ## Top Discussions ### Clay No discussions available for this product. ### Common Room - Title: [How does Common Room handle enterprise-scale governance? We have 300+ reps across multiple segments and can't have everyone accessing everything.](https://www.g2.com/discussions/how-does-common-room-handle-enterprise-scale-governance-we-have-300-reps-across-multiple-segments-and-can-t-have-everyone-accessing-everything) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Governance is something we've built for deliberately, it's called the Revenue Control Plane. In practice, that means granular permissioning at the..." - Title: [We're moving from PLG to more enterprise sales. Our reps are overwhelmed by product signals they don't know how to act on. How do Common Room's AI agents actually work in practice?](https://www.g2.com/discussions/we-re-moving-from-plg-to-more-enterprise-sales-our-reps-are-overwhelmed-by-product-signals-they-don-t-know-how-to-act-on-how-do-common-room-s-ai-agents-actually-work-in-practice) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "In practice: Common Room ingests your product signals alongside CRM, marketing, and external buyer signals, then AI agents do three things automatically...." - Title: [We're a RevOps team at a 600-person company. We're already paying for ZoomInfo, 6sense, Salesloft, and Salesforce. What does Common Room actually replace vs. add?](https://www.g2.com/discussions/we-re-a-revops-team-at-a-600-person-company-we-re-already-paying-for-zoominfo-6sense-salesloft-and-salesforce-what-does-common-room-actually-replace-vs-add) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Great question, and honestly, the fact that you're asking it suggests you're already feeling the overhead of managing all of those separately. Common Room..." - Title: [How does Common Room actually handle data quality? We've been burned by enrichment vendors with 40-60% accuracy rates before.](https://www.g2.com/discussions/how-does-common-room-actually-handle-data-quality-we-ve-been-burned-by-enrichment-vendors-with-40-60-accuracy-rates-before) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Completely fair concern! Bad enrichment is one of the most common reasons AI-assisted GTM falls flat. Here's how we approach it differently. Most..." - Title: [We're evaluating Common Room vs. Clay for enterprise outbound. What's the actual difference for a team running multi-threaded deals with large buying groups?](https://www.g2.com/discussions/we-re-evaluating-common-room-vs-clay-for-enterprise-outbound-what-s-the-actual-difference-for-a-team-running-multi-threaded-deals-with-large-buying-groups) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Great question, and one we hear a lot. Clay is a data enrichment and sequencing tool, it's good at pulling data from multiple sources and building lists...." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/clay-com-clay-vs-common-room)