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At a Glance
Market Segments
Small-Business (78.2% of reviews)
Mid-Market (52.6% of reviews)
Entry-Level Pricing
Free
No pricing available
Clay
Star Rating
(178)4.8 out of 5
Market Segments
Small-Business (78.2% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansCognism
Star Rating
(1,224)4.5 out of 5
Market Segments
Mid-Market (52.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about CognismSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Cognism excels in ease of use with a score of 9.0, making it a favorite among mid-market companies. Reviewers mention that the intuitive interface allows for quick onboarding and minimal training, which is particularly beneficial for teams with limited technical expertise.
- Reviewers mention that Clay shines in contact data accuracy, scoring 8.8 compared to Cognism's 7.8. Users appreciate Clay's ability to provide up-to-date and reliable contact information, which is crucial for effective outreach and lead generation.
- G2 users highlight that Cognism offers superior ease of setup with a score of 9.1, while Clay scores 7.8. Users say that the straightforward installation process and clear documentation make it easy for teams to get started without significant delays.
- Users on G2 report that Clay outperforms Cognism in lead enrichment, scoring 9.3 versus Cognism's 8.3. Reviewers mention that Clay's advanced algorithms provide deeper insights into leads, enhancing the quality of engagement strategies.
- Reviewers mention that both products have been good partners in business, each scoring 9.3 in this area. However, users say that Cognism's proactive assistance features help teams stay ahead of their sales goals, while Clay's focus on adaptive learning allows for continuous improvement in lead management.
- Users report that Clay's cross-system integration capabilities are superior, scoring 9.0 compared to Cognism's 7.4. Reviewers mention that Clay seamlessly connects with various CRM and marketing automation tools, streamlining workflows and enhancing productivity.
Pricing
Entry-Level Pricing
Cognism
No pricing availableFree Trial
Clay
Free Trial is available
Cognism
No trial information availableRatings
Meets Requirements
9.2
157
8.7
1,036
Ease of Use
7.9
160
9.0
1,055
Ease of Setup
7.7
68
9.1
602
Ease of Admin
8.5
51
9.0
204
Quality of Support
9.3
151
9.1
942
Has the product been a good partner in doing business?
9.2
50
9.2
208
Product Direction (% positive)
9.8
160
9.2
1,002
Features by Category
Data Availability
8.9
67
8.2
661
9.1
67
8.4
653
8.9
65
7.9
620
|
Verified
8.9
21
7.4
389
Data Accuracy
8.7
59
7.8
652
8.9
58
8.1
635
8.6
21
7.5
385
Agentic AI - Sales Intelligence
8.8
11
6.6
151
8.9
11
7.2
152
8.5
11
6.7
149
8.3
11
6.8
151
8.6
11
6.9
151
8.5
11
7.0
150
Platform
7.7
51
Feature Not Available
7.9
51
8.2
463
|
Verified
8.7
54
8.6
481
7.5
50
7.7
410
6.1
49
Feature Not Available
8.8
56
8.1
438
Features
8.9
60
8.4
607
8.7
61
8.4
585
9.3
65
7.9
579
|
Verified
9.1
60
8.1
586
|
Verified
8.6
57
8.5
620
|
Verified
8.0
55
7.3
466
8.1
54
7.6
523
7.1
52
7.6
544
|
Verified
7.8
57
7.2
530
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.4
26
Not enough data
9.4
28
Not enough data
8.5
26
Not enough data
7.9
25
Not enough data
Organization
8.4
25
Not enough data
9.5
28
Not enough data
9.6
30
Not enough data
Performance Analysis
7.5
27
Not enough data
7.5
25
Not enough data
Sales Analysis
7.1
26
Not enough data
7.1
26
Not enough data
Generative AI
8.7
26
Not enough data
8.4
24
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.2
23
Not enough data
7.7
23
Not enough data
8.4
24
Not enough data
Formatting
6.7
23
Not enough data
7.0
22
Not enough data
6.7
21
Not enough data
Content
8.4
21
Not enough data
8.3
22
Not enough data
7.0
22
Not enough data
Product Type
8.3
21
Not enough data
8.1
20
Not enough data
Generative AI
8.1
16
Not enough data
8.1
16
Not enough data
Lead Intelligence
9.1
59
8.3
514
|
Verified
9.3
62
8.3
512
|
Verified
9.0
59
8.2
533
|
Verified
9.1
52
8.0
497
|
Verified
7.9
50
8.9
529
|
Verified
Agentic AI - Lead Intelligence
9.0
8
7.3
91
Agentic AI - Lead Mining
Not enough data
7.1
68
Not enough data
6.9
69
Agentic AI - Marketing Account Intelligence
Not enough data
7.3
22
Not enough data
7.5
22
Not enough data
7.5
22
Not enough data
7.3
22
Lead Intelligence
Not enough data
7.9
103
Not enough data
8.2
141
Not enough data
Feature Not Available
Lead Management
Not enough data
8.5
146
Not enough data
Feature Not Available
Not enough data
8.3
145
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Availability - Marketing Account Intelligence
Not enough data
7.7
73
Data Accuracy - Marketing Account Intelligence
Not enough data
7.7
75
Categories
Categories
Shared Categories
Clay and Cognism are categorized as Sales Intelligence and Lead Intelligence
Unique Categories
Clay is categorized as AI Sales Assistant and AI Writing Assistant
Cognism is categorized as Marketing Account Intelligence and Lead Mining
Reviews
Reviewers' Company Size
Clay
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.6%
Marketing and Advertising
25.3%
Information Technology and Services
12.9%
Consulting
8.2%
Staffing and Recruiting
5.3%
Other
20.6%
Computer Software
24.7%
Information Technology and Services
21.2%
Marketing and Advertising
6.8%
Financial Services
5.5%
Events Services
3.6%
Other
38.2%
Discussions
Clay has no discussions with answers
How much data do you have?
1 Comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 Comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
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