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Compare Clay and Cognism 
Featured Products
At a Glance
Market Segments
Small-Business (77.8% of reviews)
Mid-Market (52.8% of reviews)
Entry-Level Pricing
Free
No pricing available
Clay
Star Rating
(185)4.8 out of 5
Market Segments
Small-Business (77.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansCognism
Star Rating
(1,298)4.5 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CognismSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Cognism excels in user experience, particularly with its browser extension that provides accurate data and is easy to use. Users appreciate the straightforward setup process, which allows them to quickly start leveraging the platform for business development.
- Users say that Clay offers a unique approach to data enrichment with its intuitive spreadsheet-like interface. This feature is highlighted as a significant time-saver, allowing users to enrich lead data from multiple sources seamlessly, which is particularly beneficial for small businesses.
- Reviewers mention that Cognism's ability to provide verified contact information is a standout feature, helping users find qualified contacts without stress. This reliability in data accuracy is a key reason for its higher overall satisfaction ratings compared to Clay.
- According to verified reviews, Clay has made a mark in the B2B go-to-market industry by defining a new category, which resonates well with users looking for innovative solutions. However, its lower G2 score indicates that it may not meet the needs of all users as effectively as Cognism does.
- Users highlight that while Cognism has a robust feature set for lead generation, Clay's powerful data enrichment capabilities allow for personalization at scale, making it a strong contender for businesses focused on tailored outreach.
- G2 reviewers note that Cognism's higher ratings in ease of use and setup reflect a more user-friendly experience overall, while Clay's strengths in data integration and enrichment are appreciated, but may require a steeper learning curve for some users.
Pricing
Entry-Level Pricing
Cognism
No pricing availableFree Trial
Clay
Free Trial is available
Cognism
No trial information availableRatings
Meets Requirements
9.1
158
8.7
1,065
Ease of Use
7.8
161
9.0
1,085
Ease of Setup
7.6
69
9.1
629
Ease of Admin
8.5
51
9.0
208
Quality of Support
9.3
152
9.1
964
Has the product been a good partner in doing business?
9.2
50
9.2
211
Product Direction (% positive)
9.7
161
9.2
1,030
Features by Category
Data Availability
8.8
67
8.2
683
9.1
65
8.4
658
8.8
64
7.9
622
|
Verified
8.8
20
7.4
390
Data Accuracy
8.6
58
7.8
673
8.9
57
8.1
641
8.5
20
7.5
386
Agentic AI - Sales Intelligence
8.7
10
6.6
151
8.8
10
7.2
152
8.3
10
6.7
149
8.2
10
6.8
151
8.5
10
6.9
151
8.3
10
7.0
150
Platform
7.7
50
Feature Not Available
7.9
50
8.2
463
|
Verified
8.7
53
8.6
481
7.4
49
7.7
410
6.0
48
Feature Not Available
8.8
55
8.1
439
Features
8.8
60
8.4
620
8.7
60
8.4
597
9.2
64
7.9
583
|
Verified
9.1
59
8.1
590
|
Verified
8.5
57
8.5
635
|
Verified
8.0
54
7.3
466
8.0
53
7.6
523
7.1
52
7.6
544
|
Verified
7.8
56
7.2
530
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.3
25
Not enough data
9.4
27
Not enough data
8.5
25
Not enough data
7.8
24
Not enough data
Organization
8.3
24
Not enough data
9.4
27
Not enough data
9.6
29
Not enough data
Performance Analysis
7.4
26
Not enough data
7.4
24
Not enough data
Sales Analysis
7.0
25
Not enough data
6.9
25
Not enough data
Generative AI
8.6
24
Not enough data
8.3
23
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.2
23
Not enough data
7.7
23
Not enough data
8.4
24
Not enough data
Formatting
6.7
23
Not enough data
7.0
22
Not enough data
6.7
21
Not enough data
Content
8.4
21
Not enough data
8.3
22
Not enough data
7.0
22
Not enough data
Product Type
8.3
21
Not enough data
8.1
20
Not enough data
Generative AI
8.1
16
Not enough data
8.1
16
Not enough data
Lead Intelligence
9.1
59
8.3
515
|
Verified
9.3
61
8.3
515
|
Verified
9.0
59
8.2
539
|
Verified
9.1
52
8.0
497
|
Verified
7.9
50
8.9
531
|
Verified
Agentic AI - Lead Intelligence
9.0
8
7.3
91
Agentic AI - Lead Mining
Not enough data
7.1
68
Not enough data
6.9
69
Agentic AI - Marketing Account Intelligence
Not enough data
7.3
22
Not enough data
7.5
22
Not enough data
7.5
22
Not enough data
7.3
22
Lead Intelligence
Not enough data
7.9
103
Not enough data
8.2
141
Not enough data
Feature Not Available
Lead Management
Not enough data
8.5
146
Not enough data
Feature Not Available
Not enough data
8.3
145
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Availability - Marketing Account Intelligence
Not enough data
7.7
73
Data Accuracy - Marketing Account Intelligence
Not enough data
7.7
75
Categories
Categories
Shared Categories
Clay and Cognism are categorized as Sales Intelligence and Lead Intelligence
Unique Categories
Clay is categorized as AI Sales Assistant and AI Writing Assistant
Cognism is categorized as Marketing Account Intelligence and Lead Mining
Reviews
Reviewers' Company Size
Clay
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.5%
Marketing and Advertising
26.3%
Information Technology and Services
12.9%
Consulting
8.2%
Staffing and Recruiting
5.3%
Other
19.9%
Computer Software
24.9%
Information Technology and Services
21.3%
Marketing and Advertising
6.7%
Financial Services
5.7%
Events Services
3.5%
Other
37.9%
Discussions
Clay has no discussions with answers
How much data do you have?
1 Comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 Comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
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