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# Clay vs Clearbit Comparison - What are their main differences?

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ClayClearbit[+ Add Product](#)

Pricing

**Clay**
Free Trial

**Free** · Free

**Clearbit**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Clay**
1 month

Based on 23 responses

**Clearbit**
1 month

Based on 48 responses

Return on Investment

**Clay**
7 months4 months sooner

Based on 21 responses

**Clearbit**
11 months

Based on 29 responses

Perceived Cost

**Clay**
$$$$$

**Clearbit**
$$$$$

Average Discount

**Clay**
6%

**Clearbit**
14%8% more

 ![Clay](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_fa7232c75ba582c92a04a88ca85e4013/clay-com-clay.png "Clay")

 ![Clearbit](https://images.g2crowd.com/uploads/product/hd_favicon/2775a33467621eb2d3c2d4c49bee4517/clearbit.svg "Clearbit")

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**Pros & Cons**
from reviews

**Clay**
[
Ease of Use (18)
](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1931903&qs=pros-and-cons#reviews)[
Integrations (18)
](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1933528&qs=pros-and-cons#reviews)[
Learning Curve (16)
](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1934313&qs=pros-and-cons#reviews)[
Learning Difficulty (16)
](https://www.g2.com/products/clay-com-clay/reviews?filters%5Bsentiment_snippet%5D=1932564&qs=pros-and-cons#reviews)

**Clearbit**
[
User Interface (3)
](https://www.g2.com/products/clearbit/reviews?filters%5Bsentiment_snippet%5D=1579944&qs=pros-and-cons#reviews)[
Accuracy (2)
](https://www.g2.com/products/clearbit/reviews?filters%5Bsentiment_snippet%5D=1580426&qs=pros-and-cons#reviews)[
Expensive (1)
](https://www.g2.com/products/clearbit/reviews?filters%5Bsentiment_snippet%5D=2441691&qs=pros-and-cons#reviews)[
Inaccurate Data (1)
](https://www.g2.com/products/clearbit/reviews?filters%5Bsentiment_snippet%5D=2441735&qs=pros-and-cons#reviews)

Integrations

**Clay**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_93739e710de7e6c79ba9318c11e3f4cf/apollo-2024-11-14.png "Product Avatar Image")

Apollo

](https://www.g2.com/products/apollo-2024-11-14/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image")

Apollo.io

](https://www.g2.com/products/apollo-io/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image")

Attio

](https://www.g2.com/products/attio/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image")

Claude

](https://www.g2.com/products/claude/reviews)[
View all
](https://www.g2.com/products/clay-com-clay/integrations)

**Clearbit**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[
View all
](https://www.g2.com/products/clearbit/integrations)

Screenshots

**Clay**
No screenshot available

**Clearbit**
 ![Clearbit screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/59063/expirable-direct-uploads_2F50eb4b89-664e-46d8-afaa-c2c8f99c3dc3_2FScreen_Shot_2016-01-14_at_12.52.10_PM.png)

**Ratings**
from reviews

Meets Requirements

**Clay**

8.9

8.9189

**Clearbit**

8.6

8.6550

Ease of Use

**Clay**

7.8

7.8194

**Clearbit**

9.1

9.1554

Ease of Setup

**Clay**

7.7

7.7101

**Clearbit**

9.0

9.0194

Ease of Admin

**Clay**

8.1

8.172

**Clearbit**

8.9

8.9186

Quality of Support

**Clay**

9.0

9.0178

**Clearbit**

8.5

8.5391

Has the product been a good partner in doing business?

**Clay**

8.8

8.870

**Clearbit**

8.9

8.9170

Product Direction (% positive)

**Clay**

9.5

9.5188

**Clearbit**

7.7

7.7542

**Features**
ratings from reviews

Lead Intelligence

8.5

76

8.6

60

Sales Intelligence

Not enough data

8.3

367

Marketing Account Intelligence

Not enough data

8.5

56

Buyer Intent Data Providers

Not enough data

8.4

19

AI Writing Assistant

7.8

26

Not enough data

AI Sales Assistant

8.2

37

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
73.8%

Mid-Market(51-1000 emp.)
24.8%

Enterprise(\> 1000 emp.)
1.4%

Small-Business(50 or fewer emp.)
73.8%

Mid-Market(51-1000 emp.)
24.8%

Enterprise(\> 1000 emp.)
1.4%

Small-Business(50 or fewer emp.)
49.9%

Mid-Market(51-1000 emp.)
40.3%

Enterprise(\> 1000 emp.)
9.8%

Small-Business(50 or fewer emp.)
49.9%

Mid-Market(51-1000 emp.)
40.3%

Enterprise(\> 1000 emp.)
9.8%

**Reviewers' Industry**

[![Clay](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_fa7232c75ba582c92a04a88ca85e4013/clay-com-clay.png "Clay")](https://www.g2.com/products/clay-com-clay/reviews)
Clay

Computer Software
27.0%

Marketing and Advertising
26.0%

Information Technology and Services
13.7%

Consulting
7.8%

Staffing and Recruiting
4.4%

Other
21.1%

[![Clearbit](https://images.g2crowd.com/uploads/product/hd_favicon/2775a33467621eb2d3c2d4c49bee4517/clearbit.svg "Clearbit")](https://www.g2.com/products/clearbit/reviews)
Clearbit

Computer Software
20.1%

Marketing and Advertising
14.7%

Information Technology and Services
13.4%

Internet
10.0%

Financial Services
3.9%

Other
37.9%

Alternatives

**Clay Alternatives**

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

[
Apollo.io
](/products/apollo-io/reviews)

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket")

[
Amplemarket
](/products/amplemarket/reviews)

 ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha")

[
Lusha
](/products/lusha/reviews)

**Clearbit Alternatives**

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

[
Apollo.io
](/products/apollo-io/reviews)

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha")

[
Lusha
](/products/lusha/reviews)

 ![6sense Revenue Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/fd24a8ac8ec0dd713165578a8ce5c51e/6sense-revenue-marketing.svg "6sense Revenue Marketing")

[
6sense Revenue Marketing
](/products/6sense-revenue-marketing/reviews)

## Clay vs Clearbit FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Clearbit vs Clay?

Clearbit and Clay differ most clearly in their reviewer-cited strengths, with Clearbit favored for ease of use and Clay for integrations and automation.

| [Clearbit](https://www.g2.com/products/clearbit/reviews) | [Clay](https://www.g2.com/products/clay-com-clay/reviews) |
| --- | --- |
| 4.4/5 (633 reviews) | 4.6/5 (226 reviews) |
| Small-Business | Small-Business |
| 9.0 | 7.7 |
| 8.5 | 9.1 |
| User Interface | Integrations |

### How do the pricing models of Clearbit and Clay compare?

Clay is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Clearbit.

- **Clearbit:** Reviewers frequently mention that Clearbit is expensive, especially for smaller teams, and note that some advanced features are locked behind higher-tier plans.
- **Clay:** In recent reviews, many cite Clay's pricing as high, but also highlight the flexibility and breadth of features included, with some noting that the credit-based system can lead to higher costs if not managed carefully.
- **Switching reasons:** Several reviewers mention switching to Clay for its integrated workflow and automation capabilities, despite the higher price point.

### What are the best alternatives to Clearbit and Clay?

The top 3 alternatives to Clearbit and Clay are Apollo.io, GTM Workspace - Powered by ZoomInfo, and Lusha.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Clearbit](https://www.g2.com/products/clearbit/reviews) | 4.4/5 (633 reviews) | Small-Business | Expensive for smaller teams | User Interface |
| [Clay](https://www.g2.com/products/clay-com-clay/reviews) | 4.6/5 (226 reviews) | Small-Business | High price, flexible features | Integrations |
| [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9793 reviews) | Small-Business | — | Comprehensive lead database |
| [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9110 reviews) | Mid-Market | — | Data accuracy and coverage |
| [Lusha](https://www.g2.com/products/lusha/reviews) | 4.3/5 (1665 reviews) | Mid-Market | — | Contact information quality |

### Which Sales Intelligence features should I prioritize when comparing Clearbit and Clay?

Buyers comparing Clearbit and Clay should prioritize data enrichment quality, integrations, automation capabilities, ease of use, and pricing flexibility.

- **Data enrichment quality:** Clearbit is cited for accuracy (2 all-time mentions), while Clay is praised for lead generation (14 all-time mentions) and data quality in recent reviews.
- **Integrations:** Clay is mentioned for integrations in 16 all-time reviews, with specific praise for connecting to tools like Make and Outreach; Clearbit is cited for CRM integration in 1 all-time review.
- **Automation capabilities:** Clay receives 12 all-time mentions for automation, with reviewers highlighting workflow automation and AI features.
- **Ease of use:** Clearbit scores 9.1 on Ease of Use, while Clay scores 7.8; Clearbit is also cited for user interface (3 all-time mentions).
- **Pricing flexibility:** Both products are noted as expensive in recent reviews, but Clay's credit-based system and feature breadth are frequently discussed.

### What are the pros and cons of Clearbit vs Clay?

Clearbit's headline strength is ease of use, while Clay's is its integrations and workflow automation.

- **Clearbit strengths:** User interface (3 all-time mentions), accuracy (2), ease of use (2), easy implementation (2), CRM integration (1), data quality (1).
- **Clearbit trade-offs:** Expensive (1), inconsistent contact-level data for smaller or niche companies, limited flexibility in audience segmentation, occasional inaccuracies (1), some advanced features locked behind higher-tier plans.
- **Clay strengths:** Integrations (16 all-time mentions), ease of use (16), lead generation (14), automation (12), AI features (6), time-saving (13), workflow flexibility and centralization in recent reviews.
- **Clay trade-offs:** Learning curve and complexity (16 all-time mentions), expensive (9), limited credits (5), time-consuming setup for advanced workflows, some integration and data quality inconsistencies noted in recent reviews.

### Is Clearbit or Clay better for small businesses?

Clay is the better fit for small businesses, with both products' largest reviewer segment being Small-Business and Clay receiving stronger recent sentiment for workflow flexibility and integrations.

- **Clearbit:** Largest segment is Small-Business; reviewers note ease of use and quick setup but mention higher pricing as a barrier for smaller teams.
- **Clay:** Largest segment is Small-Business; reviewers highlight Clay's flexibility, integrations, and automation as valuable for small business workflows, despite a learning curve and higher price.

### Which Sales Intelligence platform has better integrations?

Clay is favored by reviewers for integrations, with significantly more all-time mentions and specific third-party tool support.

- **Clearbit:** CRM integration is cited in 1 all-time review, with additional mentions of HubSpot and Slack integrations in recent reviews.
- **Clay:** Integrations are cited in 16 all-time reviews, with specific mentions of Make (66 all-time), Outreach (44), and Apollo (9), highlighting Clay's broad integration ecosystem.

### How do Clearbit and Clay compare on customer support?

Clay scores higher on Quality of Support, with a 0.6-point advantage over Clearbit (9.1 vs 8.5).

- **Clearbit:** Reviewers describe support as generally responsive and helpful, though some mention delays or a desire for more proactive assistance.
- **Clay:** Many reviewers praise Clay's support team for practical help and product understanding, with several citing positive experiences during onboarding and troubleshooting.

### Which is easier to implement, Clearbit or Clay?

Clearbit is easier to implement, with a 1.3-point advantage in Ease of Setup (9.0 vs 7.7).

- **Clearbit:** Reviewers consistently highlight quick and straightforward setup, often requiring minimal training or onboarding.
- **Clay:** Reviewers note a steeper learning curve and more complex setup, especially for advanced workflows, but also mention that onboarding support is available and setup becomes easier with experience.

### Which product has better Search?

Clay is favored for Search, the most frequently mentioned feature across both products' reviews.

- **Clearbit:** Search is cited in recent reviews for enabling targeted prospecting and audience segmentation, with reviewers noting its accuracy for larger companies but some limitations for niche or smaller businesses.
- **Clay:** Search is frequently mentioned in recent reviews as a core strength, with reviewers highlighting its ability to aggregate data from multiple sources, batch process searches, and automate prospect research at scale.