# Clarisights vs Supermetrics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Clarisights excels in user experience, with many praising its intuitive interface and flexibility. Users have noted that building visualizations is straightforward, making it a game-changer for performance data management.
- **According to verified reviews** , Supermetrics shines in its integration with Google Sheets, allowing users to efficiently manage over 100 KPIs without the hassle of logging into multiple platforms. This feature has been highlighted as a significant time-saver for many users.
- **Users say** that Clarisights offers superior support, with a quality rating that stands out. Reviewers have mentioned that the platform's support team is responsive and knowledgeable, which enhances the overall user experience.
- **Reviewers mention** that Supermetrics has a straightforward setup process, making it easy for users to change data sources quickly. This intuitive design allows users to focus on their core tasks rather than getting bogged down in technical details.
- **G2 reviewers highlight** that Clarisights provides exceptional reporting capabilities, with users appreciating its depth in data visualization and analysis. This feature is particularly beneficial for teams managing large budgets and needing to make data-informed decisions.
- **According to recent feedback** , Supermetrics is favored by small businesses for its affordability and ease of use, with many users expressing satisfaction with its ability to customize data views to meet their specific needs.



| | Clarisights | Supermetrics | 
|---|---|---|
| **Star Rating** | 4.9 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 63 | 823 | 
| **Largest Market Segment** | Enterprise (79.4% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Clarisights

Pros:
- Ease of Use (14 reviews)
- Helpful (10 reviews)

Cons:
- Integration Issues (2 reviews)
- Learning Curve (2 reviews)

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Clarisights | Supermetrics | 
|---|---|---|
  | **Meets Requirements** | 9.5 (61 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 9.3 (62 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 9.3 (48 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 9.0 (14 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 9.8 (60 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (14 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 9.6 (59 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Clarisights

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Clarisights** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Clarisights | Supermetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.6 (312 reviews) | 
| **Engagement** | Not enough data | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.1 (262 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (291 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.0 (280 reviews) | 
| **Retention** | Not enough data | 7.9 (250 reviews) | 
| **Return** | Not enough data | 8.0 (250 reviews) | 
| **Conversions** | Not enough data | 8.6 (322 reviews) | 
| **Funnels** | Not enough data | 7.8 (269 reviews) | 

#### Reporting

| Feature | Clarisights | Supermetrics | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (311 reviews) | 
| **Trending** | Not enough data | 7.9 (278 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.4 (304 reviews) | 
| **Segmentation** | Not enough data | 8.1 (292 reviews) | 
| **Mobile Reporting** | Not enough data | 7.6 (251 reviews) | 
| **Unification Across Devices** | Not enough data | Feature Not Available | 
| **Custom Reports and Dashboards** | Not enough data | 8.7 (326 reviews) | 

#### Other

| Feature | Clarisights | Supermetrics | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (271 reviews) | 
| **Site Search Reporting** | Not enough data | 7.9 (241 reviews) | 
| **Load Time Monitoring** | Not enough data | 7.2 (218 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (317 reviews) | 
| **E-Commerce** | Not enough data | 8.4 (267 reviews) | 
| **Promotional Messages** | Not enough data | 7.2 (207 reviews) | 
| **Administration Alerts** | Not enough data | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Clarisights | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Clarisights | Supermetrics | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (274 reviews) | 
| **QA Testing** | Not enough data | 7.5 (213 reviews) | 
| **Performance and Reliability** | Not enough data | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.0 (295 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Clarisights** | 9.8/10 | 24 |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Clarisights | Supermetrics | 
|---|---|---|
| **Reporting** | 10.0 (24 reviews) | 8.6 (67 reviews) | 
| **Auditing** | 9.9 (24 reviews) | 8.1 (57 reviews) | 

#### Functionality

| Feature | Clarisights | Supermetrics | 
|---|---|---|
| **Extraction** | 9.9 (24 reviews) | 8.7 (58 reviews) | 
| **Transformation** | 9.6 (24 reviews) | 8.2 (62 reviews) | 
| **Loading** | 9.8 (24 reviews) | 8.2 (61 reviews) | 
| **Automation** | 9.8 (24 reviews) | 8.5 (64 reviews) | 
| **Scalability** | 9.7 (24 reviews) | Feature Not Available | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Clarisights** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Clarisights | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Clarisights** | 9.2/10 | 54 |
| **Supermetrics** | 7.9/10 | 421 |

#### Marketing Operations

| Feature | Clarisights | Supermetrics | 
|---|---|---|
| **ROI Tracking** | 9.5 (54 reviews) | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | 9.8 (54 reviews) | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | 8.5 (54 reviews) | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | 9.8 (53 reviews) | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | 9.7 (54 reviews) | 8.0 (161 reviews) | 
| **White Label** | 8.0 (49 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | Clarisights | Supermetrics | 
|---|---|---|
| **Campaign Insights** | 9.6 (54 reviews) | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | 9.6 (54 reviews) | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | 9.2 (53 reviews) | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | 9.8 (53 reviews) | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | 8.9 (52 reviews) | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | 7.5 (51 reviews) | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Clarisights | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (12 reviews) | 

---
## Categories
**Shared Categories (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [ETL Tools](https://www.g2.com/categories/etl-tools)


**Unique to Supermetrics (2):** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Clarisights | Supermetrics | 
|---|---|---|
| **Small-Business** | 3.2% | 55.5% | 
| **Mid-Market** | 17.5% | 35.1% | 
| **Enterprise** | 79.4% | 9.4% | 

### By Industry

#### Clarisights

- **Apparel & Fashion:** 12.7%
- **Consumer Goods:** 12.7%
- **Consumer Services:** 11.1%
- **Financial Services:** 11.1%
- **Food & Beverages:** 11.1%
- **Retail:** 9.5%
- **Information Technology and Services:** 4.8%
- **Entertainment:** 4.8%
- **Marketing and Advertising:** 3.2%
- **Health, Wellness and Fitness:** 3.2%
- **Other:** 15.9%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Clarisights

- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (320 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1226 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14817 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (777 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1335 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1645 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)

### Alternatives to Supermetrics

- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (320 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.4/5 stars (88 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1645 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (797 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (453 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3976 reviews)

---
## Top Discussions

### Clarisights

No discussions available for this product.

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/clarisights-vs-supermetrics)