# Backstory vs Clari Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Clari excels in user experience, particularly with its intuitive interface and customizable dashboards. Users appreciate how easy it is to navigate from high-level forecasts to detailed deal insights without getting lost in menus, making it a favorite among busy sales leaders.
- **Users say** that Backstory is generally user-friendly, with many highlighting its ability to automate data entry in Salesforce. This feature significantly boosts productivity by eliminating manual tasks, which is a major plus for teams looking to streamline their sales processes.
- **According to verified reviews** , Clari's implementation process is praised for its speed and efficiency. Recent users have noted that the onboarding experience is straightforward, allowing teams to quickly adapt and start leveraging the platform's capabilities without extensive training.
- **Reviewers mention** that while Clari offers robust forecasting tools, Backstory shines in providing valuable insights that help teams make data-driven decisions. Users have expressed that the insights gained from Backstory are transformative for managing their sales motions effectively.
- **G2 reviewers highlight** that Clari's support quality is consistently rated highly, with users appreciating the responsive assistance they receive. This level of support is crucial for teams that rely on timely help to resolve issues and optimize their use of the software.
- **Users report** that while Clari has a strong focus on mid-market solutions, Backstory is more tailored for enterprise-level needs, with features that cater specifically to larger organizations. This distinction can be a deciding factor for businesses based on their size and operational requirements.



| | Backstory | Clari | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 630 | 5,602 | 
| **Largest Market Segment** | Enterprise (54.1% of reviews) | Mid-Market (47.2% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Backstory

Pros:
- Helpful (3 reviews)
- CRM Integration (2 reviews)


### Clari

Pros:
- Ease of Use (241 reviews)
- Features (180 reviews)

Cons:
- Learning Curve (80 reviews)
- Limitations (63 reviews)

---
## Ratings Comparison
| Rating | Backstory | Clari | 
|---|---|---|
  | **Meets Requirements** | 8.8 (413 reviews) | 9.0 (4139 reviews) | 
  | **Ease of Use** | 8.9 (415 reviews) | 9.1 (4209 reviews) | 
  | **Ease of Setup** | 8.3 (82 reviews) | 8.6 (859 reviews) | 
  | **Ease of Admin** | 8.3 (85 reviews) | 8.7 (608 reviews) | 
  | **Quality of Support** | 9.1 (330 reviews) | 9.1 (3383 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (87 reviews) | 9.2 (601 reviews) | 
  | **Product Direction (% positive)** | 8.0 (353 reviews) | 9.1 (3917 reviews) | 

---
## Pricing

### Backstory

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Clari

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 119 |
| **Clari** | 8.6/10 | 848 |

#### Lead Intelligence

| Feature | Backstory | Clari | 
|---|---|---|
| **Market Insights ** | 8.6 (68 reviews) | 8.6 (419 reviews) | 
| **Account-level Insights ** | 8.5 (87 reviews) | 8.7 (483 reviews) | 
| **Lead Analysis ** | Feature Not Available | 8.7 (462 reviews) | 

#### Lead Management

| Feature | Backstory | Clari | 
|---|---|---|
| **Segmentation ** | 8.6 (67 reviews) | 8.8 (436 reviews) | 
| **Predictive Scoring ** | 8.5 (68 reviews) | 8.6 (402 reviews) | 
| **Account Identification ** | 8.6 (69 reviews) | 8.9 (464 reviews) | 

#### Marketing Campaigns

| Feature | Backstory | Clari | 
|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | 8.7 (399 reviews) | 
| **Revenue Planning ** | Feature Not Available | 8.6 (345 reviews) | 
| **Media Attribution ** | 8.7 (46 reviews) | 8.6 (345 reviews) | 
| **Opportunity Timeline ** | 8.6 (72 reviews) ✓ Verified | 8.8 (406 reviews) | 
| **Customization ** | 8.7 (58 reviews) | 8.9 (481 reviews) | 

#### Campaign Execution

| Feature | Backstory | Clari | 
|---|---|---|
| **Website Personalization ** | Feature Not Available | 8.3 (218 reviews) | 
| **Prioritized Accounts ** | 9.0 (71 reviews) | 8.9 (461 reviews) | 
| **Trending Accounts ** | 8.9 (69 reviews) | 8.9 (433 reviews) | 
| **Email Campaigns ** | 9.0 (55 reviews) | 9.2 (516 reviews) | 

#### Agentic AI - Account Data Management

| Feature | Backstory | Clari | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 8.0 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 8.2 (10 reviews) | 
| **Proactive Assistance** | Feature Not Available | 7.8 (10 reviews) | 
| **Decision Making** | Not enough data | 8.2 (10 reviews) | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 85 |
| **Clari** | 8.5/10 | 596 |

#### Lead Facilitation

| Feature | Backstory | Clari | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 7.6 (296 reviews) ✓ Verified | 
| **Lead Qualification** | Feature Not Available | 7.9 (325 reviews) ✓ Verified | 
| **Lead Follow-up** | Feature Not Available | 7.9 (323 reviews) ✓ Verified | 
| **Meeting Scheduling ** | Feature Not Available | 7.7 (310 reviews) ✓ Verified | 

#### Organization

| Feature | Backstory | Clari | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 9.0 (54 reviews) ✓ Verified | 9.1 (510 reviews) ✓ Verified | 
| **Data Entry** | 9.0 (54 reviews) ✓ Verified | 8.8 (471 reviews) ✓ Verified | 
| **Integrations / APIs** | 8.8 (52 reviews) ✓ Verified | 8.7 (434 reviews) ✓ Verified | 

#### Performance Analysis

| Feature | Backstory | Clari | 
|---|---|---|
| **Coaching ** | 9.0 (57 reviews) ✓ Verified | 8.3 (406 reviews) ✓ Verified | 
| **Peformance Tracking** | 9.0 (64 reviews) ✓ Verified | 8.9 (479 reviews) ✓ Verified | 

#### Sales Analysis

| Feature | Backstory | Clari | 
|---|---|---|
| **ROI Forecasting ** | 8.8 (46 reviews) ✓ Verified | 8.4 (382 reviews) ✓ Verified | 
| **Sales Forecasting ** | 9.0 (55 reviews) ✓ Verified | 9.2 (501 reviews) ✓ Verified | 

#### Generative AI

| Feature | Backstory | Clari | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (113 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (112 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Backstory | Clari | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 9.0 (13 reviews) | 
| **Multi-step Planning** | Not enough data | 9.1 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 9.0 (13 reviews) | 
| **Natural Language Interaction** | Not enough data | 9.1 (13 reviews) | 
| **Proactive Assistance** | Feature Not Available | 8.8 (13 reviews) | 
| **Decision Making** | Not enough data | 9.1 (13 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Clari** | 8.5/10 | 1140 |

#### Integrated Workflows

| Feature | Backstory | Clari | 
|---|---|---|
| **Task Management** | Not enough data | 9.0 (874 reviews) | 
| **Email Tracking/Automation** | Not enough data | 9.4 (1062 reviews) | 
| **Calls and Voice** | Not enough data | 8.6 (735 reviews) | 
| **Other Outreach Options ** | Not enough data | 8.8 (695 reviews) | 
| **CRM Integration** | Not enough data | 9.4 (979 reviews) | 
| **Calendar** | Not enough data | 9.0 (534 reviews) | 
| **Shared Records** | Not enough data | 8.6 (413 reviews) | 

#### Repeatability and Reportability

| Feature | Backstory | Clari | 
|---|---|---|
| **Content Management** | Not enough data | 8.9 (806 reviews) | 
| **Workflow Management** | Not enough data | 9.1 (913 reviews) | 
| **Workflow Performance** | Not enough data | 9.1 (869 reviews) | 
| **Sales Coaching and Insights** | Not enough data | 8.6 (648 reviews) | 
| **Gamification** | Not enough data | 8.1 (363 reviews) | 

#### AI and Automation

| Feature | Backstory | Clari | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 8.4 (390 reviews) | 
| **Lead Scoring** | Not enough data | 8.3 (376 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 8.5 (408 reviews) | 
| **Buyer Intelligence** | Not enough data | 8.1 (352 reviews) | 
| **Machine Learning** | Not enough data | 8.2 (351 reviews) | 

#### Generative AI

| Feature | Backstory | Clari | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.0 (138 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Backstory | Clari | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (22 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (22 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (22 reviews) | 
| **Adaptive Learning** | Not enough data | 8.2 (22 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.9 (22 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (22 reviews) | 
| **Decision Making** | Not enough data | 8.0 (23 reviews) | 

### Org Chart

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.8/10 | 34 |
| **Clari** | N/A | N/A |

#### Logistics

| Feature | Backstory | Clari | 
|---|---|---|
| **Integration** | Feature Not Available | Not enough data | 
| **Analytics** | Feature Not Available | Not enough data | 
| **Export** | Feature Not Available | Not enough data | 
| **Upload** | Feature Not Available | Not enough data | 
| **Employee Directory** | Feature Not Available | Not enough data | 

#### Editing & Design

| Feature | Backstory | Clari | 
|---|---|---|
| **Drag-and-Drop** | 9.2 (11 reviews) | Not enough data | 
| **Update** | 9.4 (13 reviews) | Not enough data | 
| **Customize** | 8.6 (16 reviews) | Not enough data | 
| **Details** | 9.0 (16 reviews) | Not enough data | 
| **Restructure** | 8.7 (10 reviews) | Not enough data | 

#### Agentic AI - Org Chart

| Feature | Backstory | Clari | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Clari** | 7.0/10 | 154 |

#### Call Analytics

| Feature | Backstory | Clari | 
|---|---|---|
| **Call Recording** | Not enough data | 9.2 (147 reviews) | 
| **Machine Learning** | Not enough data | 8.2 (128 reviews) | 
| **Call Analysis** | Not enough data | 8.7 (141 reviews) | 
| **Lead Qualification** | Not enough data | 7.7 (104 reviews) | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Backstory | Clari | 
|---|---|---|
| **Customer Scoring** | Not enough data | 8.1 (106 reviews) | 
| **Speech-to-Text** | Not enough data | 7.8 (141 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Backstory | Clari | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.8 (30 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Backstory | Clari | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 6.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 6.3 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (5 reviews) | 
| **Decision Making** | Not enough data | 6.3 (5 reviews) | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.9/10 | 72 |
| **Clari** | 7.6/10 | 210 |

#### Sales Team

| Feature | Backstory | Clari | 
|---|---|---|
| **Flexible Sales Process** | 9.0 (42 reviews) | 8.3 (183 reviews) | 
| **Training Mode** | 8.8 (39 reviews) | 7.3 (163 reviews) | 
| **Playbooks** | 8.9 (40 reviews) | 7.1 (164 reviews) | 

#### Intelligence

| Feature | Backstory | Clari | 
|---|---|---|
| **Opportunity Identification** | 9.1 (41 reviews) | 8.1 (177 reviews) | 
| **Smart Content** | 9.0 (39 reviews) | 7.5 (165 reviews) | 

#### Mapping

| Feature | Backstory | Clari | 
|---|---|---|
| **Multiple Org Charts** | 8.9 (45 reviews) | Feature Not Available | 
| **Stakeholder Roles** | 8.9 (40 reviews) | 7.3 (163 reviews) | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Backstory | Clari | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.6/10 | 57 |
| **Clari** | 7.7/10 | 568 |

#### Revenue Sourcing and Forecasting

| Feature | Backstory | Clari | 
|---|---|---|
| **Revenue History** | 8.9 (27 reviews) | 8.2 (424 reviews) | 
| **Pipeline Management** | 9.0 (37 reviews) | 9.0 (486 reviews) | 
| **Dashboard Analytics** | 8.8 (36 reviews) | 8.4 (482 reviews) | 
| **Multi-Device Data Visualization** | 8.9 (25 reviews) | 7.7 (407 reviews) | 
| **Data Segmentation** | 8.7 (29 reviews) | 8.0 (410 reviews) | 
| **Predictive Forecasting** | 7.5 (6 reviews) | 8.1 (388 reviews) | 
| **Revenue Operations Cadence** | 7.6 (7 reviews) | 8.1 (359 reviews) | 

#### CRM Data Enrichment

| Feature | Backstory | Clari | 
|---|---|---|
| **Calendar Sync** | 9.2 (36 reviews) | 7.6 (404 reviews) | 
| **Email Activity Capture** | 9.1 (39 reviews) | 7.6 (415 reviews) | 
| **Conversation Intelligence** | 9.3 (35 reviews) | 7.2 (385 reviews) | 
| **Marketing Leads** | 9.3 (29 reviews) | Feature Not Available | 
| **Contact Capture** | 8.0 (9 reviews) | 7.1 (309 reviews) | 

#### Account Management

| Feature | Backstory | Clari | 
|---|---|---|
| **Nonengaged Accounts** | 8.9 (35 reviews) | 7.1 (362 reviews) | 
| **Account optimization** | Feature Not Available | 7.4 (364 reviews) | 
| **Historical Patterns** | 9.1 (33 reviews) | 7.7 (393 reviews) | 
| **Rep Performance** | 9.0 (38 reviews) | 8.2 (420 reviews) | 
| **Account Engagement** | 7.8 (10 reviews) | 7.8 (338 reviews) | 
| **Historical Win/Loss Patterns** | 7.7 (5 reviews) | 7.5 (338 reviews) | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Backstory | Clari | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 6.8 (54 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (61 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (54 reviews) | 
| **Proactive Assistance** | Feature Not Available | 7.2 (56 reviews) | 
| **Decision Making** | Not enough data | 7.4 (52 reviews) | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Clari** | 8.2/10 | 99 |

#### Integrations

| Feature | Backstory | Clari | 
|---|---|---|
| **MS Teams Integration** | Not enough data | 7.3 (87 reviews) | 
| **Email Integration** | Not enough data | 8.7 (96 reviews) | 
| **Zoom Integration** | Not enough data | 8.2 (88 reviews) | 
| **Google Meet Integration** | Not enough data | 7.9 (87 reviews) | 
| **Salesforce Integration** | Not enough data | 9.1 (92 reviews) | 

#### Branding & Customizatio

| Feature | Backstory | Clari | 
|---|---|---|
| **Custom Booking Page** | Not enough data | 8.5 (88 reviews) | 
| **Personalized Links** | Not enough data | 8.6 (91 reviews) | 
| **Personalized Web Embed** | Not enough data | 8.2 (89 reviews) | 

#### Automatic Rules & Configurations

| Feature | Backstory | Clari | 
|---|---|---|
| **Set Working Hours** | Not enough data | 8.2 (89 reviews) | 
| **Automatic Updates** | Not enough data | 8.4 (91 reviews) | 
| **Buffer Times** | Not enough data | 8.1 (89 reviews) | 

#### Agentic AI - Business Scheduling

| Feature | Backstory | Clari | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (8 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Clari** | 8.4/10 | 7 |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | Backstory | Clari | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.3 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.6 (7 reviews) | 
| **Decision Making** | Not enough data | 8.3 (7 reviews) | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 228 |
| **Clari** | 8.1/10 | 429 |

#### Agentic AI - Sales Performance Management

| Feature | Backstory | Clari | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (25 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.7 (25 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (25 reviews) | 

#### Incentives

| Feature | Backstory | Clari | 
|---|---|---|
| **Badges** | 8.6 (82 reviews) | 7.2 (112 reviews) | 
| **Triggers** | 8.6 (91 reviews) | 8.2 (261 reviews) | 
| **Commission Calculator** | 8.3 (55 reviews) ✓ Verified | 6.8 (117 reviews) | 
| **Leaderboards** | 8.9 (119 reviews) | 7.6 (113 reviews) | 

#### Personalization

| Feature | Backstory | Clari | 
|---|---|---|
| **Profiles** | 8.7 (102 reviews) | 8.4 (271 reviews) | 
| **Custom Reports** | 8.9 (141 reviews) ✓ Verified | 8.6 (287 reviews) | 
| **Dashboards** | 9.0 (166 reviews) ✓ Verified | 8.9 (350 reviews) | 
| **Goal Setting** | 8.7 (112 reviews) ✓ Verified | 8.5 (256 reviews) | 

#### Administrative

| Feature | Backstory | Clari | 
|---|---|---|
| **Integration** | 8.9 (139 reviews) ✓ Verified | 9.0 (335 reviews) | 
| **Employee Structure** | 8.7 (107 reviews) ✓ Verified | 8.7 (274 reviews) | 
| **Behavior Monitoring** | 8.7 (112 reviews) | 8.7 (285 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Clari** | 8.1/10 | 1689 |

#### Agentic AI - Email Tracking

| Feature | Backstory | Clari | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (10 reviews) | 
| **Decision Making** | Not enough data | 7.5 (10 reviews) | 

#### Analytics

| Feature | Backstory | Clari | 
|---|---|---|
| **Open Rates** | Not enough data | 9.2 (1447 reviews) | 
| **Link Activity** | Not enough data | 9.1 (1445 reviews) | 
| **Attachment Activity** | Not enough data | 9.0 (1354 reviews) | 

#### Customizations

| Feature | Backstory | Clari | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 9.3 (1517 reviews) | 
| **Email Scheduling** | Not enough data | 9.3 (1468 reviews) | 
| **Notifications** | Not enough data | 9.2 (1460 reviews) | 
| **Email Categorization** | Not enough data | 9.1 (1209 reviews) | 
| **Templates** | Not enough data | 9.2 (1518 reviews) | 

#### Generative AI

| Feature | Backstory | Clari | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.2 (168 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 144 |
| **Clari** | 8.1/10 | 1572 |

#### Agentic AI - Sales Analytics

| Feature | Backstory | Clari | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (33 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (33 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (33 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.4 (32 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (33 reviews) | 

#### Data Sourcing

| Feature | Backstory | Clari | 
|---|---|---|
| **Data Sourcing** | 8.6 (88 reviews) | 8.3 (1132 reviews) | 
| **Exporting & Sharing Data** | 8.5 (79 reviews) | 8.1 (1168 reviews) | 
| **Multi-Device Data Visualization** | 8.8 (72 reviews) | 8.1 (1118 reviews) | 
| **Interactive Dashboards** | 8.9 (100 reviews) | 8.7 (1335 reviews) | 
| **Data Segmentation** | 8.8 (82 reviews) | 8.4 (1146 reviews) | 

#### Predictive Analytics

| Feature | Backstory | Clari | 
|---|---|---|
| **Lead Scoring** | 8.7 (80 reviews) | 7.7 (1072 reviews) | 
| **Opportunity Scoring** | 8.6 (96 reviews) | 8.3 (1235 reviews) | 
| **Risk Analysis** | 8.6 (82 reviews) | 7.9 (1120 reviews) | 
| **Live Forecasting** | 8.7 (85 reviews) | 8.9 (1267 reviews) | 

#### Sales Management

| Feature | Backstory | Clari | 
|---|---|---|
| **Live Pipeline Management** | 8.6 (91 reviews) | 9.0 (1320 reviews) | 
| **Sales Gamification** | 8.7 (85 reviews) | Feature Not Available | 
| **Account-Based Analytics** | 8.8 (107 reviews) | 8.3 (1169 reviews) | 
| **Activity Tracking** | 9.0 (124 reviews) | 8.5 (1294 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Clari** | 8.4/10 | 1004 |

#### Agentic AI - Outbound Call Tracking

| Feature | Backstory | Clari | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (9 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.0 (9 reviews) | 

#### Calling

| Feature | Backstory | Clari | 
|---|---|---|
| **Record Calls** | Not enough data | 8.7 (611 reviews) | 
| **Generate Location** | Not enough data | 8.7 (604 reviews) | 
| **Call Types** | Not enough data | 8.9 (673 reviews) | 
| **Click-to-Call** | Not enough data | 8.9 (692 reviews) | 
| **Auto Dialer** | Not enough data | 7.5 (12 reviews) | 

#### Contacts

| Feature | Backstory | Clari | 
|---|---|---|
| **Personalization** | Not enough data | 9.0 (768 reviews) | 
| **Information Locater** | Not enough data | 8.8 (665 reviews) | 
| **Record Prospect Data** | Not enough data | 8.9 (684 reviews) | 

#### Insights

| Feature | Backstory | Clari | 
|---|---|---|
| **Notes** | Not enough data | 9.1 (735 reviews) | 
| **Daily Summary** | Not enough data | 9.0 (723 reviews) | 
| **Automated Voicemails** | Not enough data | 8.5 (496 reviews) | 
| **Automated Emails** | Not enough data | 9.3 (763 reviews) | 
| **Sorts Prospects** | Not enough data | 8.8 (591 reviews) | 
| **Automated Note Taking** | Not enough data | 7.2 (10 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | 8.7/10 | 92 |
| **Clari** | 8.4/10 | 129 |

#### Agentic AI - Sales Coaching

| Feature | Backstory | Clari | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 8.1 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (9 reviews) | 
| **Decision Making** | Not enough data | 8.5 (8 reviews) | 

#### Training

| Feature | Backstory | Clari | 
|---|---|---|
| **Knowledge Base** | 8.6 (54 reviews) ✓ Verified | 8.3 (101 reviews) | 
| **Coaching Materials** | 8.4 (54 reviews) | 8.3 (102 reviews) | 
| **Playbook Creation** | 8.5 (41 reviews) | 8.1 (93 reviews) | 
| **Video Record** | 8.7 (36 reviews) | 8.8 (117 reviews) | 

#### Feedback

| Feature | Backstory | Clari | 
|---|---|---|
| **Review** | 8.7 (45 reviews) ✓ Verified | 8.8 (108 reviews) | 
| **Scorecard** | 8.9 (60 reviews) ✓ Verified | 8.3 (90 reviews) | 
| **Coaching Card** | 9.0 (45 reviews) | 8.2 (89 reviews) | 
| **Leaderboard** | 9.1 (60 reviews) ✓ Verified | 8.3 (85 reviews) | 
| **Real-Time Updates** | 8.7 (56 reviews) ✓ Verified | 8.4 (95 reviews) | 
| **Notifications** | 8.7 (49 reviews) ✓ Verified | 8.4 (93 reviews) | 
| **Competition** | 9.1 (49 reviews) | 8.3 (84 reviews) | 

#### Generative AI

| Feature | Backstory | Clari | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.4 (30 reviews) | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Clari** | N/A | N/A |

#### Agentic AI - Revenue AI Platforms

| Feature | Backstory | Clari | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Backstory | Clari | 
|---|---|---|
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Predictive Forecasting** | Not enough data | Not enough data | 
| **CRM Data Enrichment** | Not enough data | Not enough data | 
| **Actionable Insights** | Not enough data | Not enough data | 
| **Risk Flagging** | Not enough data | Not enough data | 
| **Workflow Orchestration** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Pipeline & Deal Management** | Not enough data | Not enough data | 
| **Customer Data Capture** | Not enough data | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Backstory** | N/A | N/A |
| **Clari** | N/A | N/A |

#### Statistical Tool

| Feature | Backstory | Clari | 
|---|---|---|
| **Scripting** | Not enough data | Not enough data | 
| **Data Mining** | Not enough data | Not enough data | 
| **Algorithms** | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Backstory | Clari | 
|---|---|---|
| **Analysis** | Not enough data | Not enough data | 
| **Data Interaction** | Not enough data | Not enough data | 

#### Decision Making

| Feature | Backstory | Clari | 
|---|---|---|
| **Modeling** | Not enough data | Not enough data | 
| **Data Visualizations** | Not enough data | Not enough data | 
| **Report Generation** | Not enough data | Not enough data | 
| **Data Unification** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Backstory | Clari | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (8):** [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching)

**Unique to Backstory (1):** [Org Chart Software](https://www.g2.com/categories/org-chart)

**Unique to Clari (7):** [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Backstory | Clari | 
|---|---|---|
| **Small-Business** | 10.4% | 11.1% | 
| **Mid-Market** | 35.5% | 47.2% | 
| **Enterprise** | 54.1% | 41.7% | 

### By Industry

#### Backstory

- **Computer Software:** 36.0%
- **Information Technology and Services:** 31.8%
- **Telecommunications:** 9.4%
- **Computer & Network Security:** 5.0%
- **Internet:** 2.1%
- **Marketing and Advertising:** 1.8%
- **Staffing and Recruiting:** 1.2%
- **Management Consulting:** 1.0%
- **Accounting:** 0.7%
- **Leisure, Travel & Tourism:** 0.7%
- **Other:** 10.4%

#### Clari

- **Computer Software:** 27.7%
- **Information Technology and Services:** 20.8%
- **Marketing and Advertising:** 6.2%
- **Computer & Network Security:** 4.1%
- **Financial Services:** 3.5%
- **Internet:** 2.9%
- **Education Management:** 2.9%
- **Higher Education:** 2.0%
- **Human Resources:** 1.9%
- **Telecommunications:** 1.8%
- **Other:** 26.3%

---
## Alternatives

### Alternatives to Backstory

- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6643 reviews)
- [Aviso](https://www.g2.com/products/aviso/reviews) — 4.4/5 stars (968 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25792 reviews)
- [Weflow](https://www.g2.com/products/weflow/reviews) — 4.6/5 stars (113 reviews)
- [Chorus by ZoomInfo](https://www.g2.com/products/chorus-by-zoominfo/reviews) — 4.5/5 stars (2994 reviews)
- [Terret.ai](https://www.g2.com/products/terret-ai/reviews) — 4.4/5 stars (615 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9092 reviews)
- [Revenue Grid](https://www.g2.com/products/revenue-grid/reviews) — 4.6/5 stars (574 reviews)

### Alternatives to Clari

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25792 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6643 reviews)
- [Aviso](https://www.g2.com/products/aviso/reviews) — 4.4/5 stars (968 reviews)
- [Terret.ai](https://www.g2.com/products/terret-ai/reviews) — 4.4/5 stars (615 reviews)
- [Revenue Grid](https://www.g2.com/products/revenue-grid/reviews) — 4.6/5 stars (574 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13801 reviews)
- [Weflow](https://www.g2.com/products/weflow/reviews) — 4.6/5 stars (113 reviews)
- [Scratchpad](https://www.g2.com/products/scratchpad/reviews) — 4.8/5 stars (1493 reviews)
- [InsideSales](https://www.g2.com/products/insidesales/reviews) — 4.5/5 stars (618 reviews)

---
## Top Discussions

### Backstory

- Title: [what is the best use of People.AI for sales reps?](https://www.g2.com/discussions/what-is-the-best-use-of-people-ai-for-sales-reps) — 1 comment, 1 upvote
  > **Top comment:** "Hello Mitchel, 
Thank you for your question.   We have a page dedicated to People.ai's Solutions for Sales on our website..."
- Title: [Can Salesforce be synced with People.ai?](https://www.g2.com/discussions/can-salesforce-be-synced-with-people-ai) — 1 comment
  > **Top comment:** "Yes, absolutely"
- Title: [Time to reflect activity in PeopleAI](https://www.g2.com/discussions/34636-time-to-reflect-activity-in-peopleai) — 1 comment
  > **Top comment:** "What is the polling cycle time to reflect new activity ?  "

### Clari

- Title: [What groove means in music?](https://www.g2.com/discussions/what-groove-means-in-music) — 7 comments
  > **Top comment:** "In music, groove is the sense of an effect ("feel") of changing pattern in a propulsive rhythm or sense of "swing"."
- Title: [Is it possible to edit a template in-line when using gmail?](https://www.g2.com/discussions/24809-is-it-possible-to-edit-a-template-in-line-when-using-gmail) — 6 comments, 2 upvotes
  > **Top comment:** "Hi Nathan, 

Currently it isn’t possible to edit the template directly in-line when you’ve inserted it into a new message, but you can still edit this..."
- Title: [How can I get the Indian Accent/ neutral accent script?](https://www.g2.com/discussions/how-can-i-get-the-indian-accent-neutral-accent-script) — 3 comments, 1 upvote
  > **Top comment:** "This is more robotic, The more you are with Wingman it identifies your accent, or else you could ask for help with the wingman team. Have you been to there..."
- Title: [Is there a way to make changes to the scheduler on a weekly basis?](https://www.g2.com/discussions/24710-is-there-a-way-to-make-changes-to-the-scheduler-on-a-weekly-basis) — 2 comments, 1 upvote
  > **Top comment:** "Based on my experience, each time you leverage the scheduler it pulls from real time calendar availability. At this point, I don't know of an auto run..."
- Title: [How does Groove's integration with Clari enhance sales and revenue operations?](https://www.g2.com/discussions/how-does-groove-s-integration-with-clari-enhance-sales-and-revenue-operations) — 1 comment
  > **Top comment:** "Groove makes it easier for reps to actually do the work, and Clari makes it easier for everyone to see what’s really going on. Groove captures all the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/people-ai-backstory-vs-clari)