# CJ Affiliate Marketing Solution vs Rakuten Advertising Comparison

| | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Star Rating** | 3.8 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 48 | 93 | 
| **Largest Market Segment** | Small-Business (63.8% of reviews) | Small-Business (54.8% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### CJ Affiliate Marketing Solution

Pros:
- Ease of Use (8 reviews)
- Partnerships Management (8 reviews)

Cons:
- Complexity (6 reviews)
- Approval Process (5 reviews)

### Rakuten Advertising

Pros:
- Advertising (11 reviews)
- Affiliate Marketing (11 reviews)

Cons:
- Time Delays (5 reviews)
- Improvement Needed (4 reviews)

---
## Ratings Comparison
| Rating | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
  | **Meets Requirements** | 7.2 (27 reviews) | 8.4 (76 reviews) | 
  | **Ease of Use** | 7.3 (38 reviews) | 8.0 (77 reviews) | 
  | **Ease of Setup** | 7.5 (29 reviews) | 8.5 (59 reviews) | 
  | **Ease of Admin** | 4.3 (7 reviews) | 8.8 (36 reviews) | 
  | **Quality of Support** | 6.3 (24 reviews) | 8.7 (72 reviews) | 
  | **Has the product been a good partner in doing business?** | 4.8 (7 reviews) | 9.1 (37 reviews) | 
  | **Product Direction (% positive)** | 5.5 (26 reviews) | 8.8 (75 reviews) | 

---
## Pricing

### CJ Affiliate Marketing Solution

#### Entry-Level Pricing

Plan: CJ Self Service​ 

Price: Contact Us

Description: For advertisers who want to independently run their affiliate program while leveraging CJ’s powerful technology and partner network.

Key Features:
- Full access to CJ’s platform and partner ecosystem
- Robust reporting tools
- Self‑serve resources and best‑practice guides​  ​

[Browse all 4 editions](https://www.g2.com/products/cj-affiliate-marketing-solution/pricing)

#### Free Trial

No

### Rakuten Advertising

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **CJ Affiliate Marketing Solution** | N/A | N/A |
| **Rakuten Advertising** | N/A | N/A |

#### Channel Functionality

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Display Functionality** | Not enough data | Not enough data | 

#### Platform Interoperability

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 
| **Campaign Optimization** | Not enough data | Not enough data | 
| **Reach** | Not enough data | Not enough data | 
| **Bulk Editing** | Not enough data | Not enough data | 
| **Batch Uploading** | Not enough data | Not enough data | 
| **Brand Safety** | Not enough data | Not enough data | 
| **Fraud Protection** | Not enough data | Not enough data | 
| **Frequency Capping** | Not enough data | Not enough data | 
| **Budget Pacing** | Not enough data | Not enough data | 
| **Creative Optimization** | Not enough data | Not enough data | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 
| **In-App Ads** | Not enough data | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 

#### Targeting

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Retargeting** | Not enough data | Not enough data | 
| **Geo-Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **CJ Affiliate Marketing Solution** | N/A | N/A |
| **Rakuten Advertising** | N/A | N/A |

#### Lead Generation

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import &amp; Export Tools** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **CJ Affiliate Marketing Solution** | N/A | N/A |
| **Rakuten Advertising** | 8.3/10 | 7 |

#### Retargeting

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.0 (5 reviews) | 
| **Audience Segmentation** | Not enough data | 8.6 (6 reviews) | 
| **Behavioral Targeting** | Not enough data | 8.7 (5 reviews) | 
| **Reporting &amp; Analytics** | Not enough data | 8.6 (6 reviews) | 
| **Geo Targeting** | Not enough data | 8.7 (5 reviews) | 
| **Cross-channel Retargeting** | Not enough data | 8.3 (5 reviews) | 
| **Personalization** | Not enough data | 8.3 (5 reviews) | 

#### Agentic AI - Retargeting

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **CJ Affiliate Marketing Solution** | 5.9/10 | 23 |
| **Rakuten Advertising** | 6.6/10 | 66 |

#### Link Options

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Custom Links** | 6.8 (20 reviews) | 7.5 (59 reviews) | 
| **Referral Link Generator** | 5.6 (20 reviews) | 7.2 (57 reviews) | 
| **Smart Link** | 6.8 (19 reviews) | 6.3 (52 reviews) | 

#### Agentic AI - Affiliate Marketing

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (9 reviews) | 5.0 (8 reviews) | 
| **Multi-step Planning** | 5.6 (9 reviews) | 4.6 (8 reviews) | 
| **Cross-system Integration** | 5.2 (9 reviews) | 5.2 (8 reviews) | 
| **Adaptive Learning** | 4.6 (8 reviews) | 5.6 (8 reviews) | 
| **Proactive Assistance** | 5.2 (9 reviews) | 4.8 (8 reviews) | 
| **Decision Making** | 4.8 (9 reviews) | 5.0 (8 reviews) | 

#### Tracking Options

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Email Updates** | 6.0 (19 reviews) | 7.5 (55 reviews) | 
| **Affiliate Tracking** | 7.1 (21 reviews) | 8.2 (61 reviews) | 
| **Cookieless Tracking** | 5.9 (17 reviews) | 6.9 (54 reviews) | 

#### Affiliate Management

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Affiliate Network** | 7.0 (20 reviews) | 8.9 (58 reviews) | 
| **Commissions and Payouts** | 6.1 (21 reviews) | 8.4 (57 reviews) | 
| **Customization** | 5.7 (18 reviews) | 7.4 (55 reviews) | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **CJ Affiliate Marketing Solution** | N/A | N/A |
| **Rakuten Advertising** | N/A | N/A |

#### Lead Monitoring

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Features** | Feature Not Available | Not enough data | 
| **Performance** | Feature Not Available | Not enough data | 
| **Identification** | Feature Not Available | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Mobile** | Not enough data | Not enough data | 
| **Websites** | Not enough data | Not enough data | 
| **Social Media** | Not enough data | Not enough data | 
| **Data** | Not enough data | Not enough data | 

#### Analytics

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Export/Import** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 

#### Customization

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Forms** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 

### Partner Ecosystem Platforms

| Product | Score | Reviews |
|---|---|---|
| **CJ Affiliate Marketing Solution** | N/A | N/A |
| **Rakuten Advertising** | N/A | N/A |

#### Account Mapping

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Common overlaps** | Not enough data | Not enough data | 
| **Mapping Segmentation** | Not enough data | Not enough data | 
| **Account Mapping Playbook** | Not enough data | Not enough data | 

#### Partner Discovery

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Competitive Discovery** | Not enough data | Not enough data | 
| **Social media discovery** | Not enough data | Not enough data | 
| **Content-Based Discovery** | Not enough data | Not enough data | 

#### Partner Collaboration

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Brand Messaging** | Not enough data | Not enough data | 
| **Offer Management** | Not enough data | Not enough data | 
| **Catalog Management** | Not enough data | Not enough data | 

#### Analytics

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Customer value tracking** | Not enough data | Not enough data | 
| **ROI Measurement** | Not enough data | Not enough data | 

#### Integrations

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Data warehouse Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Account-Based Marketing Software Integration** | Not enough data | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **CJ Affiliate Marketing Solution** | N/A | N/A |
| **Rakuten Advertising** | N/A | N/A |

#### Influencer Marketing

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Influencer Recruitment** | Not enough data | Not enough data | 
| **Influencer Scoring** | Not enough data | Not enough data | 
| **Audience Analysis** | Not enough data | Not enough data | 
| **Influencer Segmentation** | Not enough data | Not enough data | 
| **Influencer Collaboration** | Not enough data | Not enough data | 
| **User-Generated Content (UGC) Management** | Not enough data | Not enough data | 
| **Content Approval** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Data Importing and Exporting Tools** | Feature Not Available | Not enough data | 
| **Influencer Whitelisting** | Not enough data | Not enough data | 
| **Influencer Compensation** | Not enough data | Not enough data | 
| **Social Commerce** | Not enough data | Not enough data | 
| **E-Commerce Integration** | Not enough data | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **CJ Affiliate Marketing Solution** | N/A | N/A |
| **Rakuten Advertising** | 7.7/10 | 20 |

#### Marketing Operations

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.4 (17 reviews) | 
| **Data Collection** | Not enough data | 8.6 (18 reviews) | 
| **Customer Insights** | Not enough data | 8.1 (16 reviews) | 
| **Multi-User Access** | Not enough data | 9.1 (17 reviews) | 
| **Spend Management** | Not enough data | 7.3 (16 reviews) | 
| **White Label** | Not enough data | 5.6 (15 reviews) | 

#### Campaign Activity

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.4 (17 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.6 (18 reviews) | 
| **Campaign Stickiness** | Not enough data | 6.4 (16 reviews) | 
| **Multichannel Tracking** | Not enough data | 7.3 (18 reviews) | 
| **Brand Optimization** | Not enough data | 7.9 (17 reviews) | 
| **Predictive Analytics** | Not enough data | 6.1 (15 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

**Unique to CJ Affiliate Marketing Solution (2):** [Partner Ecosystem Platforms Software](https://www.g2.com/categories/partner-ecosystem-platforms), [Lead Capture Software](https://www.g2.com/categories/lead-capture)

**Unique to Rakuten Advertising (3):** [Retargeting Software](https://www.g2.com/categories/retargeting), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Display Advertising Software](https://www.g2.com/categories/display-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | CJ Affiliate Marketing Solution | Rakuten Advertising | 
|---|---|---|
| **Small-Business** | 63.8% | 54.8% | 
| **Mid-Market** | 25.5% | 26.2% | 
| **Enterprise** | 10.6% | 19.0% | 

### By Industry

#### CJ Affiliate Marketing Solution

- **Marketing and Advertising:** 19.6%
- **Information Technology and Services:** 17.4%
- **Publishing:** 8.7%
- **Financial Services:** 6.5%
- **Design:** 6.5%
- **Apparel &amp; Fashion:** 4.3%
- **Consumer Electronics:** 4.3%
- **Internet:** 4.3%
- **Consumer Goods:** 4.3%
- **Banking:** 2.2%
- **Other:** 21.7%

#### Rakuten Advertising

- **Marketing and Advertising:** 28.9%
- **Apparel &amp; Fashion:** 15.7%
- **Retail:** 9.6%
- **Consumer Goods:** 4.8%
- **Health, Wellness and Fitness:** 4.8%
- **Leisure, Travel &amp; Tourism:** 3.6%
- **Banking:** 3.6%
- **Cosmetics:** 3.6%
- **Food &amp; Beverages:** 2.4%
- **Entertainment:** 2.4%
- **Other:** 20.5%

---
## Alternatives

### Alternatives to CJ Affiliate Marketing Solution

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2378 reviews)
- [Partnerize](https://www.g2.com/products/partnerize/reviews) — 4.3/5 stars (107 reviews)
- [Awin](https://www.g2.com/products/awin-com/reviews) — 4.1/5 stars (459 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (928 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (724 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (572 reviews)
- [AWeber](https://www.g2.com/products/aweber/reviews) — 4.2/5 stars (649 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Impartner PRM](https://www.g2.com/products/impartner-prm/reviews) — 4.5/5 stars (560 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)

### Alternatives to Rakuten Advertising

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2378 reviews)
- [Awin](https://www.g2.com/products/awin-com/reviews) — 4.1/5 stars (459 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (928 reviews)
- [Partnerize](https://www.g2.com/products/partnerize/reviews) — 4.3/5 stars (107 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14858 reviews)
- [Brave](https://www.g2.com/products/brave/reviews) — 4.6/5 stars (533 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5429 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (724 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (572 reviews)

---
## Top Discussions

### CJ Affiliate Marketing Solution

No discussions available for this product.

### Rakuten Advertising

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cj-affiliate-marketing-solution-vs-rakuten-advertising)

