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# Citrix Endpoint Management vs IBM MaaS360 Comparison - What are their main differences?

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Citrix Endpoint ManagementIBM Security MaaS360[+ Add Product](#)

Pricing

**Citrix Endpoint Management**
No pricing available

**IBM MaaS360**
Free Trial

 **$5.00 per device** $10.00 per user · Deluxe Edition

**$6.25 per device** $12.50 per user · Premier Edition

 **$9.00 per device** $18.00 per user · Enterprise Edition

**$4.00** 1 per client device per month · Essentials Edition

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**Pricing Insights**
from reviews

Perceived Cost

**Citrix Endpoint Management**
$$$$$

**IBM MaaS360**
$$$$$

Average Discount

**Citrix Endpoint Management**
Not enough reviews yet

**IBM MaaS360**
14%

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Time to Implement

**Citrix Endpoint Management** 6 months
Based on 100 responses

**IBM MaaS360** 6 months
Based on 100 responses

Return on Investment

**Citrix Endpoint Management** 6 months
Based on 100 responses

**IBM MaaS360** 6 months
Based on 100 responses

**Pros & Cons**
from reviews

**Citrix Endpoint Management**
Not enough data

**IBM MaaS360**

Features (48)

Security (46)

Learning Curve (24)

Poor Interface Design (17)

Integrations

**Citrix Endpoint Management**
Not enough data

**IBM MaaS360**
[

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Microsoft Entra ID

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](https://www.g2.com/products/ibm-maas360/integrations)

Screenshots

**Citrix Endpoint Management**
No screenshot available

**IBM MaaS360**
 ![IBM MaaS360 screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/100634/Screen-Shot-2018-02-26-at-2.46.42-PM.png)

**Ratings**
from reviews

Meets Requirements

**Citrix Endpoint Management**

**8.3** /10

Based on 20 responses

**IBM MaaS360**

**8.4** /10

Based on 167 responses

Ease of Use

**Citrix Endpoint Management**

**7.5** /10

Based on 20 responses

**IBM MaaS360**

**8.2** /10

Based on 170 responses

Ease of Setup

**Citrix Endpoint Management**

**6.3** /10

Based on 8 responses

**IBM MaaS360**

**7.9** /10

Based on 132 responses

Ease of Admin

**Citrix Endpoint Management**

**7.5** /10

Based on 8 responses

**IBM MaaS360**

**8.0** /10

Based on 102 responses

Quality of Support

**Citrix Endpoint Management**

**7.9** /10

Based on 18 responses

**IBM MaaS360**

**8.1** /10

Based on 163 responses

Has the product been a good partner in doing business?

**Citrix Endpoint Management**

**7.5** /10

Based on 8 responses

**IBM MaaS360**

**8.0** /10

Based on 102 responses

Product Direction (% positive)

**Citrix Endpoint Management**

**5.3** /10

Based on 20 responses

**IBM MaaS360**

**8.3** /10

Based on 170 responses

**Features**
ratings from reviews

Mobile Device Management (MDM)

**8.2** /10

Based on 14 responses

**8.6** /10

Based on 86 responses

Unified Endpoint Management (UEM)

Not enough data

**8.2** /10

Based on 50 responses

Identity Threat Detection and Response (ITDR)

Not enough data

**9.0** /10

Based on 11 responses

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Endpoint Management

Not enough data

**8.7** /10

Based on 27 responses

Enterprise Mobility Management

Not enough data

**9.0** /10

Based on 47 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
16.0%

Mid-Market(51-1000 emp.)
24.0%

Enterprise(\> 1000 emp.)
60.0%

Small-Business(50 or fewer emp.)
16.0%

Mid-Market(51-1000 emp.)
24.0%

Enterprise(\> 1000 emp.)
60.0%

Small-Business(50 or fewer emp.)
24.9%

Mid-Market(51-1000 emp.)
43.0%

Enterprise(\> 1000 emp.)
32.1%

Small-Business(50 or fewer emp.)
24.9%

Mid-Market(51-1000 emp.)
43.0%

Enterprise(\> 1000 emp.)
32.1%

**Reviewers' Industry**

[![Citrix Endpoint Management](https://images.g2crowd.com/uploads/product/hd_favicon/00f5d355e7a0a85e493ea7fb97e08298/citrix-endpoint-management.svg "Citrix Endpoint Management")](https://www.g2.com/products/citrix-endpoint-management/reviews)
Citrix Endpoint Management

Hospital & Health Care
24.0%

Insurance
8.0%

Information Technology and Services
8.0%

Information Services
8.0%

Banking
8.0%

Other
44.0%

[![IBM MaaS360](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_24bb2b0b5af8e7d875ea09d767bcb097/ibm-maas360.jpg "IBM MaaS360")](https://www.g2.com/products/ibm-maas360/reviews)
IBM MaaS360

Information Technology and Services
18.8%

Computer Software
6.8%

Banking
6.3%

Computer & Network Security
4.7%

Financial Services
4.2%

Other
59.2%

Alternatives

**Citrix Endpoint Management Alternatives**

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Jamf
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**IBM MaaS360 Alternatives**

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Hexnode UEM
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Jamf
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## Citrix Endpoint Management vs IBM Security MaaS360 FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between IBM Security MaaS360 vs Citrix Endpoint Management?

IBM Security MaaS360 stands out for its higher reviewer satisfaction, broader feature set, and stronger support scores compared to Citrix Endpoint Management.

| [IBM Security MaaS360](https://www.g2.com/products/ibm-maas360/reviews) | [Citrix Endpoint Management](https://www.g2.com/products/citrix-endpoint-management/reviews) |
| --- | --- |
| 4.2/5 (212 reviews) | 4.0/5 (28 reviews) |
| Mid-Market | Enterprise |
| 7.9 | 6.5 |
| 8.1 | 7.9 |
| Security (46 all-time mentions) | — |

### How do the pricing models of IBM Security MaaS360 and Citrix Endpoint Management compare?

IBM Security MaaS360 is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Citrix Endpoint Management.

- **IBM Security MaaS360:** In recent reviews, buyers describe pricing as adequate for organizational needs, though some note it may be steep for smaller teams.
- **Citrix Endpoint Management:** Reviewers highlight that it is not considered expensive and offers different price policies to meet various user needs.

### What are the best alternatives to IBM Security MaaS360 and Citrix Endpoint Management?

The top three alternatives to IBM Security MaaS360 and Citrix Endpoint Management are Microsoft Intune Enterprise, Hexnode UEM, and Jamf.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [IBM Security MaaS360](https://www.g2.com/products/ibm-maas360/reviews) | 4.2/5 (212 reviews) | Mid-Market | Pricing may be steep for smaller teams | Security (46 all-time mentions) |
| [Citrix Endpoint Management](https://www.g2.com/products/citrix-endpoint-management/reviews) | 4.0/5 (28 reviews) | Enterprise | Not considered expensive; offers different price policies | — |
| [Microsoft Intune Enterprise](https://www.g2.com/products/microsoft-intune-enterprise-application-management/reviews) | 4.5/5 (270 reviews) | Enterprise | — | — |
| [Hexnode UEM](https://www.g2.com/products/hexnode-uem/reviews) | 4.5/5 (274 reviews) | Mid-Market | — | — |
| [Jamf](https://www.g2.com/products/jamf/reviews) | 4.7/5 (2304 reviews) | Enterprise | — | — |

### Which Unified Endpoint Management (UEM) features should I prioritize when comparing IBM Security MaaS360 and Citrix Endpoint Management?

Buyers comparing IBM Security MaaS360 and Citrix Endpoint Management should prioritize Security, Device Management, Ease of Use, Centralized Management, and Cross-platform Support.

- **Security:** IBM Security MaaS360: 46 all-time mentions; Citrix Endpoint Management: —
- **Device Management:** IBM Security MaaS360: 38 all-time mentions; Citrix Endpoint Management: —
- **Ease of Use:** IBM Security MaaS360: 8.2; Citrix Endpoint Management: 7.5
- **Centralized Management:** IBM Security MaaS360: 23 all-time mentions; Citrix Endpoint Management: —
- **Cross-platform Support:** IBM Security MaaS360: 16 all-time mentions; Citrix Endpoint Management: —

### What are the pros and cons of IBM Security MaaS360 vs Citrix Endpoint Management?

IBM Security MaaS360's headline strength is its robust security and centralized management, while Citrix Endpoint Management is noted for unified endpoint management and secure remote access.

- **IBM Security MaaS360 strengths:** Security (46 all-time mentions), Features (48), Device Management (38), Ease of Use (37), Centralized Management (23), Cross-platform Support (16), Threat Detection (19), Artificial Intelligence (18).
- **IBM Security MaaS360 trade-offs:** Learning Curve (24), Poor Interface Design (17), Slow Performance (17), Pricing may be steep for smaller teams, Initial setup can be complex, Reporting could be more customizable.
- **Citrix Endpoint Management strengths:** Unified endpoint management, Secure management of corporate devices, Remote access, Double authentication, Centralized workflow apps, Real-time updates, Configurable management console.
- **Citrix Endpoint Management trade-offs:** Initial implementation complexity, Integration with third-party apps can be complex, Battery drain on mobile devices, Frequent authentication required, Occasional slow performance, Extra steps for access, Some advanced features require additional configuration.

### Is IBM Security MaaS360 or Citrix Endpoint Management better for small businesses?

IBM Security MaaS360 is better suited for small businesses, supported by its Fast Start program and positive small-business reviewer sentiment.

- **IBM Security MaaS360:** Largest segment is Mid-Market, but recent reviews highlight ease of setup for small businesses and a Fast Start program designed for SMBs.
- **Citrix Endpoint Management:** Largest segment is Enterprise, with reviewers noting initial implementation complexity and a focus on larger organizational deployments.

### Which Unified Endpoint Management (UEM) platform has better integrations?

IBM Security MaaS360 is favored for integrations, with 23 all-time mentions of integration capabilities in reviews.

- **IBM Security MaaS360:** Integrations are cited in 23 all-time reviews, with recent mentions of integration with Office 365, G Suite, and other enterprise tools.
- **Citrix Endpoint Management:** Reviewers mention integration with back-end systems and third-party applications, but no all-time mention count is provided.

### How do IBM Security MaaS360 and Citrix Endpoint Management compare on customer support?

IBM Security MaaS360 and Citrix Endpoint Management are rated within 0.2 points on Quality of Support, indicating near parity (8.1 vs 7.9).

- **IBM Security MaaS360:** Reviewers frequently mention responsive support, though some note occasional delays and a desire for more detailed documentation.
- **Citrix Endpoint Management:** Reviewers describe support as above average, with positive experiences but occasional complexity in resolving integration issues.

### Which is easier to implement, IBM Security MaaS360 or Citrix Endpoint Management?

IBM Security MaaS360 is rated higher for Ease of Setup (7.9 vs 6.5), indicating a smoother implementation experience compared to Citrix Endpoint Management.

- **IBM Security MaaS360:** Reviewers highlight straightforward onboarding, detailed documentation, and a Fast Start program for SMBs, though some note complexity for new administrators.
- **Citrix Endpoint Management:** Reviewers describe initial implementation as complex, especially when managing multiple device types, and note a steeper learning curve for setup.

### Which product has better Security?

IBM Security MaaS360 is the stronger product for Security, as supported by reviewer sentiment and feature coverage.

- **IBM Security MaaS360:** Security is the most frequently cited feature (46 all-time mentions), with additional strengths in threat detection, containerization, and remote wipe capabilities.
- **Citrix Endpoint Management:** Reviewers note secure management and double authentication, but no all-time mention count or unique security features beyond standard endpoint protection.