# Citrix Endpoint Management vs IBM MaaS360 Comparison --- ## AI Generated Summary - **G2 reviewers report** that IBM MaaS360 excels in user experience, with many praising its **intuitive onboarding process** and **clean dashboard**. Users appreciate how easy it is to manage devices across different operating systems, making it a strong choice for organizations with diverse device needs. - **Users say** that Citrix Endpoint Management offers a quick deployment option, allowing organizations to set up their systems in as little as **two hours**. This rapid implementation is highlighted as a significant advantage for businesses looking to get up and running swiftly. - **Reviewers mention** that IBM MaaS360 provides robust security features, particularly the **Secure Container** that keeps corporate data separate from personal data. This level of control over the ecosystem is a key reason why many users feel confident in its security capabilities. - **According to verified reviews** , Citrix Endpoint Management is noted for its **remote access capabilities** and **space management** , which can be beneficial for organizations looking to optimize their digital workspace. However, some users feel it lacks the comprehensive features found in competitors. - **G2 reviewers highlight** that IBM MaaS360 has a higher overall satisfaction score compared to Citrix Endpoint Management, reflecting its ability to meet user needs effectively. Users appreciate the **multi-systems support** and the ability to manage both corporate and BYOD devices seamlessly. - **Users report** that while both products have strong application management features, IBM MaaS360 stands out with its **user-friendly interface** and **ease of administration** , making it easier for IT teams to manage devices and applications without extensive training. | | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Star Rating** | 4.0 out of 5 | 4.2 out of 5 | | **Total Reviews** | 27 | 204 | | **Largest Market Segment** | Enterprise (60.0% of reviews) | Mid-Market (44.0% of reviews) | | **Entry Level Price** | No pricing available | $5.00 per device $10.00 per user | --- ## Top Pros & Cons ### Citrix Endpoint Management **Not enough data** ### IBM MaaS360 Pros: - Features (48 reviews) - Security (46 reviews) Cons: - Learning Curve (24 reviews) - Poor Interface Design (17 reviews) --- ## Ratings Comparison | Rating | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Meets Requirements** | 8.3 (20 reviews) | 8.3 (161 reviews) | | **Ease of Use** | 7.5 (20 reviews) | 8.2 (163 reviews) | | **Ease of Setup** | 6.3 (8 reviews) | 7.8 (126 reviews) | | **Ease of Admin** | 7.5 (8 reviews) | 8.0 (101 reviews) | | **Quality of Support** | 7.9 (18 reviews) | 8.1 (157 reviews) | | **Has the product been a good partner in doing business?** | 7.5 (8 reviews) | 8.0 (100 reviews) | | **Product Direction (% positive)** | 5.3 (20 reviews) | 8.3 (165 reviews) | --- ## Pricing ### Citrix Endpoint Management #### Entry-Level Pricing No pricing available #### Free Trial No information available ### IBM MaaS360 #### Entry-Level Pricing Plan: Deluxe Edition Price: $5.00 per device $10.00 per user Description: Add email and chat containerization to separate personal and business data Key Features: - *Includes all Essentials Edition solutions - Secure Mobile Mail - Assistant [Browse all 4 editions](https://www.g2.com/products/ibm-maas360/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Unified Endpoint Management (UEM) | Product | Score | Reviews | |---|---|---| | **Citrix Endpoint Management** | N/A | N/A | | **IBM MaaS360** | 8.2/10 | 45 | #### Scope | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Endpoint Inclusiveness** | Not enough data | 8.3 (34 reviews) | | **Multi-OS Support** | Not enough data | 8.2 (35 reviews) | #### Security | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Reporting and Alerts** | Not enough data | 8.8 (34 reviews) | | **Endpoint Protection** | Not enough data | 8.3 (37 reviews) | | **Remote Wiping** | Not enough data | 8.8 (35 reviews) | #### Management | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Device Enrollment** | Not enough data | 8.5 (38 reviews) | | **Device Configuration** | Not enough data | 8.5 (36 reviews) | | **Device Compliance** | Not enough data | 8.3 (37 reviews) | | **Usage Information** | Not enough data | 8.4 (35 reviews) | | **Data Separation** | Not enough data | 7.9 (34 reviews) | #### Agentic AI - Unified Endpoint Management (UEM) | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | 7.9 (15 reviews) | | **Multi-step Planning** | Not enough data | 7.7 (14 reviews) | | **Cross-system Integration** | Not enough data | 7.6 (15 reviews) | | **Adaptive Learning** | Not enough data | 8.0 (15 reviews) | | **Natural Language Interaction** | Not enough data | 7.9 (15 reviews) | | **Proactive Assistance** | Not enough data | 8.0 (16 reviews) | | **Decision Making** | Not enough data | 7.9 (16 reviews) | ### Endpoint Protection Platforms | Product | Score | Reviews | |---|---|---| | **Citrix Endpoint Management** | N/A | N/A | | **IBM MaaS360** | N/A | N/A | #### Administration | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Compliance** | Not enough data | Not enough data | | **Web Control** | Not enough data | Not enough data | | **Application Control** | Not enough data | Not enough data | | **Asset Management** | Not enough data | Not enough data | | **Device Control** | Not enough data | Not enough data | #### Functionality | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **System Isolation** | Not enough data | Not enough data | | **Firewall** | Not enough data | Not enough data | | **Endpoint Intelligence** | Not enough data | Not enough data | | **Malware Detection** | Not enough data | Not enough data | #### Analysis | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Automated Remediation** | Not enough data | Not enough data | | **Incident Reports** | Not enough data | Not enough data | | **Behavioral Analysis** | Not enough data | Not enough data | ### Identity Threat Detection and Response (ITDR) | Product | Score | Reviews | |---|---|---| | **Citrix Endpoint Management** | N/A | N/A | | **IBM MaaS360** | 9.1/10 | 11 | #### Monitoring | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Investigate** | Not enough data | 9.1 (11 reviews) | | **Monitoring** | Not enough data | 9.2 (11 reviews) | | **Misconfigurations** | Not enough data | 8.6 (11 reviews) | | **Integrate** | Not enough data | 8.8 (11 reviews) | | **Visability** | Not enough data | 9.1 (11 reviews) | #### Remediation | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Remediation** | Not enough data | 9.4 (11 reviews) | | **Audit** | Not enough data | 9.4 (11 reviews) | ### Endpoint Management | Product | Score | Reviews | |---|---|---| | **Citrix Endpoint Management** | N/A | N/A | | **IBM MaaS360** | 8.6/10 | 26 | #### Generative AI | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **AI Text Summarization** | Not enough data | 8.6 (25 reviews) | ### Mobile Application Management | Product | Score | Reviews | |---|---|---| | **Citrix Endpoint Management** | N/A | N/A | | **IBM MaaS360** | N/A | N/A | #### Agentic AI - Mobile Application Management | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Autonomous Endpoint Management (AEM) | Product | Score | Reviews | |---|---|---| | **Citrix Endpoint Management** | N/A | N/A | | **IBM MaaS360** | N/A | N/A | #### Generative AI - Autonomous Endpoint Management | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Behavioral Analysis** | Not enough data | Not enough data | | **Adaptive** | Not enough data | Not enough data | | **Predictive** | Not enough data | Not enough data | #### Monitoring and Management - Autonomous Endpoint Management | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Patch Management** | Not enough data | Not enough data | | **Oversees** | Not enough data | Not enough data | | **Self-Healing** | Not enough data | Not enough data | | **Centralized Dashboard** | Not enough data | Not enough data | ### Endpoint Detection & Response (EDR) | Product | Score | Reviews | |---|---|---| | **Citrix Endpoint Management** | N/A | N/A | | **IBM MaaS360** | N/A | N/A | #### Services - Endpoint Detection & Response (EDR) | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Managed Services** | Not enough data | Not enough data | ### Endpoint Protection | Product | Score | Reviews | |---|---|---| | **Citrix Endpoint Management** | N/A | N/A | | **IBM MaaS360** | N/A | N/A | #### System Control | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Device Control** | Not enough data | Not enough data | | **Web Control** | Not enough data | Not enough data | | **Application Control** | Not enough data | Not enough data | | **Asset Management** | Not enough data | Not enough data | | **System Isolation** | Not enough data | Not enough data | #### Vulnerability Prevention | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Endpoint Intelligence** | Not enough data | Not enough data | | **Firewall** | Not enough data | Not enough data | | **Malware Detection** | Not enough data | Not enough data | #### Security Management | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Incident Reports** | Not enough data | Not enough data | | **Security Validation** | Not enough data | Not enough data | | **Compliance ** | Not enough data | Not enough data | ### Mobile Device Management (MDM) | Product | Score | Reviews | |---|---|---| | **Citrix Endpoint Management** | 8.2/10 | 14 | | **IBM MaaS360** | 8.6/10 | 85 | #### Platform - Mobile Device Management (MDM) | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Regulation Compliant** | 8.3 (9 reviews) | 8.7 (67 reviews) | #### Operating System | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Multi-Systems Support** | 8.2 (10 reviews) | 8.6 (65 reviews) | | **Apple Support** | 8.7 (10 reviews) | 8.3 (63 reviews) | | **Android Support** | 7.8 (9 reviews) | 8.5 (65 reviews) | #### Management | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Applicatons Management** | 8.5 (10 reviews) | 8.5 (70 reviews) | | **Applications Consolidation** | 8.5 (11 reviews) | 8.7 (62 reviews) | | **Whitelist** | Feature Not Available | 8.5 (62 reviews) | | **Blacklist** | Feature Not Available | 8.9 (57 reviews) | | **Usage Information** | 7.0 (10 reviews) | 8.0 (64 reviews) | #### Security | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Remote Wipe** | Feature Not Available | 8.9 (68 reviews) | | **Security** | 8.8 (11 reviews) | 9.1 (68 reviews) | #### Agentic AI - Mobile Device Management (MDM) | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Enterprise Mobility Management | Product | Score | Reviews | |---|---|---| | **Citrix Endpoint Management** | N/A | N/A | | **IBM MaaS360** | 9.0/10 | 47 | #### Platform | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Regulation Compliant** | Not enough data | 8.9 (33 reviews) | | **Device Enrollment** | Not enough data | 8.9 (35 reviews) | | **Device Configuration** | Not enough data | 9.0 (35 reviews) | #### Operating System | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Multiple Mobile Operating System Support** | Not enough data | 8.7 (32 reviews) | | **Apple Support** | Not enough data | 8.9 (30 reviews) | | **Android Support** | Not enough data | 9.3 (32 reviews) | #### Security | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Device Management** | Not enough data | 9.3 (36 reviews) | | **Custom Alerts** | Not enough data | 9.0 (30 reviews) | | **Security** | Not enough data | 9.1 (35 reviews) | #### Management | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Applicatons Management** | Not enough data | 9.0 (36 reviews) | | **Applications Consolidation** | Not enough data | 9.1 (34 reviews) | | **Whitelist** | Not enough data | 9.2 (35 reviews) | | **Blacklist** | Not enough data | 9.2 (33 reviews) | | **Usage Information** | Not enough data | 8.4 (34 reviews) | #### Agentic AI - Enterprise Mobility Management | Feature | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (2):** [Unified Endpoint Management (UEM) Software](https://www.g2.com/categories/unified-endpoint-management-uem), [Mobile Device Management (MDM) Software](https://www.g2.com/categories/mobile-device-management-mdm) **Unique to IBM MaaS360 (7):** [Identity Threat Detection and Response (ITDR) Software](https://www.g2.com/categories/identity-threat-detection-and-response-itdr), [Endpoint Protection Platforms](https://www.g2.com/categories/endpoint-protection-platforms), [Endpoint Management Software](https://www.g2.com/categories/endpoint-management), [Endpoint Detection & Response (EDR) Software](https://www.g2.com/categories/endpoint-detection-response-edr), [Enterprise Mobility Management Software](https://www.g2.com/categories/enterprise-mobility-management), [Mobile Application Management Software](https://www.g2.com/categories/mobile-application-management), [Autonomous Endpoint Management (AEM) Software](https://www.g2.com/categories/autonomous-endpoint-management-aem) --- ## Reviewer Demographics ### By Company Size | Segment | Citrix Endpoint Management | IBM MaaS360 | |---|---|---| | **Small-Business** | 16.0% | 23.9% | | **Mid-Market** | 24.0% | 44.0% | | **Enterprise** | 60.0% | 32.1% | ### By Industry #### Citrix Endpoint Management - **Hospital & Health Care:** 24.0% - **Insurance:** 8.0% - **Information Technology and Services:** 8.0% - **Information Services:** 8.0% - **Banking:** 8.0% - **Telecommunications:** 4.0% - **Restaurants:** 4.0% - **Printing:** 4.0% - **Paper & Forest Products:** 4.0% - **Marketing and Advertising:** 4.0% - **Other:** 24.0% #### IBM MaaS360 - **Information Technology and Services:** 20.1% - **Computer Software:** 7.1% - **Banking:** 6.5% - **Computer & Network Security:** 4.9% - **Hospital & Health Care:** 4.3% - **Financial Services:** 3.8% - **Airlines/Aviation:** 2.7% - **Food & Beverages:** 2.2% - **Higher Education:** 2.2% - **Leisure, Travel & Tourism:** 2.2% - **Other:** 44.0% --- ## Alternatives ### Alternatives to Citrix Endpoint Management - [Microsoft Intune Enterprise Application Management](https://www.g2.com/products/microsoft-intune-enterprise-application-management/reviews) — 4.5/5 stars (266 reviews) - [Jamf](https://www.g2.com/products/jamf/reviews) — 4.7/5 stars (2133 reviews) - [Hexnode UEM](https://www.g2.com/products/hexnode-uem/reviews) — 4.5/5 stars (245 reviews) - [NinjaOne](https://www.g2.com/products/ninjaone/reviews) — 4.7/5 stars (4312 reviews) - [N-able N-Sight RMM](https://www.g2.com/products/n-able-n-sight-rmm/reviews) — 4.3/5 stars (347 reviews) - [Scalefusion](https://www.g2.com/products/scalefusion/reviews) — 4.7/5 stars (383 reviews) - [ManageEngine Endpoint Central](https://www.g2.com/products/manageengine-endpoint-central/reviews) — 4.5/5 stars (1109 reviews) - [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) — 4.5/5 stars (3977 reviews) - [BlackBerry UEM](https://www.g2.com/products/blackberry-uem/reviews) — 3.8/5 stars (376 reviews) - [AirDroid Business](https://www.g2.com/products/airdroid-business/reviews) — 4.9/5 stars (416 reviews) ### Alternatives to IBM MaaS360 - [Jamf](https://www.g2.com/products/jamf/reviews) — 4.7/5 stars (2133 reviews) - [Hexnode UEM](https://www.g2.com/products/hexnode-uem/reviews) — 4.5/5 stars (245 reviews) - [ManageEngine Mobile Device Manager Plus](https://www.g2.com/products/manageengine-mobile-device-manager-plus/reviews) — 4.5/5 stars (260 reviews) - [Scalefusion](https://www.g2.com/products/scalefusion/reviews) — 4.7/5 stars (383 reviews) - [Microsoft Intune Enterprise Application Management](https://www.g2.com/products/microsoft-intune-enterprise-application-management/reviews) — 4.5/5 stars (266 reviews) - [ManageEngine Endpoint Central](https://www.g2.com/products/manageengine-endpoint-central/reviews) — 4.5/5 stars (1109 reviews) - [CrowdStrike Falcon Endpoint Protection Platform](https://www.g2.com/products/crowdstrike-falcon-endpoint-protection-platform/reviews) — 4.6/5 stars (427 reviews) - [NinjaOne](https://www.g2.com/products/ninjaone/reviews) — 4.7/5 stars (4312 reviews) - [Iru](https://www.g2.com/products/iru/reviews) — 4.7/5 stars (808 reviews) - [BlackBerry UEM](https://www.g2.com/products/blackberry-uem/reviews) — 3.8/5 stars (376 reviews) --- ## Top Discussions ### Citrix Endpoint Management No discussions available for this product. ### IBM MaaS360 - Title: [What is IBM MaaS360 with Watson?](https://www.g2.com/discussions/what-is-ibm-maas360-with-watson) — 2 comments > **Top comment:** "IBM MaaS360 Watson protects devices, apps, content and data so you can rapidly scale your remote workforce and bring your own device (BYOD) initiatives,..." - Title: [use via a proxy server](https://www.g2.com/discussions/use-via-a-proxy-server) — 1 comment, 1 upvote > **Top comment:** "IBM MaaS360 is a wonderful platform for safeguarding mobile devices, applications and contents." - Title: [Is there a way to ensure no registered devices can connect to an unsecured wi-fi network?](https://www.g2.com/discussions/13562-is-there-a-way-to-ensure-no-registered-devices-can-connect-to-an-unsecured-wi-fi-network) — 1 comment, 1 upvote > **Top comment:** "Yes. MaaS360 has a broad assortment of policy configurations available to customers, including the ability to mandate whether or not a device can connect..." - Title: [Android Enterprise](https://www.g2.com/discussions/13508-android-enterprise) — 1 comment, 1 upvote > **Top comment:** "Hi Bryn, this could be a limitation you are experiencing related to your organizations licensing agreement with IBM. I would recommend contacting your..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/citrix-endpoint-management-vs-ibm-maas360)