# CisionOne vs Talkwalker by Hootsuite Comparison --- ## AI Generated Summary - **G2 reviewers report** that CisionOne excels in providing a centralized and intuitive dashboard, making media monitoring and outreach easier to manage. Users appreciate the real-time alerts and strong filtering tools that help them focus on relevant coverage quickly. - **Users say** that Talkwalker by Hootsuite stands out for its extensive feature set and high customizability. Reviewers highlight its ability to provide insights that go beyond basic metrics, making the data genuinely interesting to explore. - **According to verified reviews** , CisionOne is praised for its clean and organized dashboards, which allow for easy tracking of media coverage and running coverage reports. This user-friendly design is a significant advantage for small businesses looking for straightforward solutions. - **Reviewers mention** that Talkwalker by Hootsuite offers fantastic customer support, which is a crucial factor for users who may need assistance navigating its more complex features. This level of support can make a significant difference in user satisfaction. - **G2 reviewers highlight** that while CisionOne has a solid performance in social media analytics, it faces challenges in areas like sentiment analysis and competitor analysis, where Talkwalker by Hootsuite tends to perform better, providing more comprehensive insights. - **Users report** that Talkwalker by Hootsuite's ability to track conversation volume and trends is excellent, making it a preferred choice for those who need in-depth analytics and reporting capabilities, especially in competitive environments. | | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Star Rating** | 3.9 out of 5 | 4.3 out of 5 | | **Total Reviews** | 1,317 | 137 | | **Largest Market Segment** | Small-Business (43.9% of reviews) | Small-Business (37.1% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### CisionOne Pros: - Ease of Use (69 reviews) - Helpful (40 reviews) Cons: - Data Inaccuracy (37 reviews) - Not Intuitive (28 reviews) ### Talkwalker by Hootsuite Pros: - Customer Support (2 reviews) - Customization (2 reviews) Cons: - Platform Limitations (2 reviews) - Complex Features (1 reviews) --- ## Ratings Comparison | Rating | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Meets Requirements** | 7.8 (1168 reviews) | 8.4 (114 reviews) | | **Ease of Use** | 7.6 (1171 reviews) | 8.6 (115 reviews) | | **Ease of Setup** | 7.6 (494 reviews) | 8.4 (81 reviews) | | **Ease of Admin** | 8.0 (374 reviews) | 8.5 (77 reviews) | | **Quality of Support** | 8.0 (1046 reviews) | 9.3 (110 reviews) | | **Has the product been a good partner in doing business?** | 8.2 (391 reviews) | 8.8 (75 reviews) | | **Product Direction (% positive)** | 6.9 (1143 reviews) | 9.0 (105 reviews) | --- ## Pricing ### CisionOne #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Talkwalker by Hootsuite #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **CisionOne** | 6.9/10 | 72 | | **Talkwalker by Hootsuite** | 8.0/10 | 84 | #### Social Analytics | Feature | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Competitor Analysis** | 7.0 (48 reviews) | 8.8 (65 reviews) | | **Follower Analysis** | 7.3 (53 reviews) | 8.1 (65 reviews) | | **Post Performance** | 7.5 (56 reviews) | 8.2 (68 reviews) | | **Paid Campaign Tracking** | Feature Not Available | 6.7 (25 reviews) | | **Attribution** | 7.5 (26 reviews) | 7.3 (32 reviews) | | **Hashtag Analytics** | 5.0 (5 reviews) | Not enough data | | **Sentiment Analysis** | 4.7 (5 reviews) | Not enough data | #### Reports & Dashboards | Feature | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Report Customizability** | 7.0 (52 reviews) | 8.2 (69 reviews) | | **Report Exporting** | 7.5 (52 reviews) | 8.6 (69 reviews) | | **Scalability** | 7.4 (50 reviews) | 8.6 (60 reviews) | | **White Label** | Feature Not Available | Not enough data | #### Agentic AI - Social Media Analytics | Feature | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### PR CRM | Product | Score | Reviews | |---|---|---| | **CisionOne** | 6.8/10 | 26 | | **Talkwalker by Hootsuite** | N/A | N/A | #### Contact Management | Feature | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Media Database** | 7.6 (26 reviews) | Not enough data | | **Record Management** | 7.1 (21 reviews) | Not enough data | | **Relationship Management** | 6.3 (20 reviews) | Not enough data | | **Segmentation** | 7.4 (23 reviews) | Not enough data | #### PR Management | Feature | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Communications** | 7.7 (22 reviews) | Not enough data | | **Campaign Management** | 7.1 (21 reviews) | Not enough data | | **Engagement Tracking** | 7.7 (22 reviews) | Not enough data | | **PR Analytics** | 7.8 (22 reviews) | Not enough data | #### Agentic AI - Regulatory Change Management | Feature | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Autonomous Task Execution** | 6.2 (7 reviews) | Not enough data | | **Multi-step Planning** | 5.7 (7 reviews) | Not enough data | | **Cross-system Integration** | 5.2 (7 reviews) | Not enough data | | **Natural Language Interaction** | 6.2 (7 reviews) | Not enough data | | **Proactive Assistance** | 5.2 (7 reviews) | Not enough data | #### Workflow Automation | Feature | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Lead Scoring** | Feature Not Available | Not enough data | | **Pitching** | 7.0 (22 reviews) | Not enough data | | **Campaign Scheduling** | 7.5 (18 reviews) | Not enough data | | **Follow-ups** | Feature Not Available | Not enough data | ### Media Monitoring | Product | Score | Reviews | |---|---|---| | **CisionOne** | 6.4/10 | 163 | | **Talkwalker by Hootsuite** | N/A | N/A | #### Media Channels | Feature | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Broadcast Media** | 6.5 (112 reviews) | Not enough data | | **Print Media** | 7.1 (115 reviews) | Not enough data | | **Online Media** | 7.9 (128 reviews) | Not enough data | #### Geographic Coverage | Feature | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Local Media** | 7.5 (116 reviews) | Not enough data | | **National Media** | 8.0 (121 reviews) | Not enough data | | **International Media** | 7.2 (106 reviews) | Not enough data | #### Reporting | Feature | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Keyword Targeting** | 7.7 (126 reviews) | Not enough data | | **Custom Feeds and Alerts** | 7.9 (116 reviews) | Not enough data | | **Custom Reports** | 7.7 (124 reviews) | Not enough data | | **Dashboards** | 7.9 (126 reviews) | Not enough data | #### Agentic AI - Media Monitoring | Feature | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Autonomous Task Execution** | 4.9 (39 reviews) | Not enough data | | **Cross-system Integration** | 4.7 (38 reviews) | Not enough data | | **Adaptive Learning** | 4.8 (38 reviews) | Not enough data | | **Natural Language Interaction** | 4.8 (38 reviews) | Not enough data | | **Proactive Assistance** | 4.8 (39 reviews) | Not enough data | #### Generative AI | Feature | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **AI Text Generation** | 4.9 (51 reviews) | Not enough data | | **AI Text Summarization** | 5.0 (48 reviews) | Not enough data | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **CisionOne** | 6.9/10 | 76 | | **Talkwalker by Hootsuite** | 7.8/10 | 97 | #### Monitoring & Listening | Feature | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Social Measurement** | 7.0 (63 reviews) | 8.4 (85 reviews) | | **Influencer Identification** | 6.7 (52 reviews) | 7.5 (84 reviews) | | **Brand Monitoring** | 6.8 (10 reviews) | 7.8 (9 reviews) | | **Keyword Tracking** | 8.2 (10 reviews) | 9.4 (9 reviews) | | **Trend Analysis** | 6.3 (10 reviews) | 7.6 (9 reviews) | | **Competitor Analysis** | 6.0 (10 reviews) | 7.7 (8 reviews) | #### Agentic AI - Social Media Listening Tools | Feature | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Data Management & Analysis | Feature | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Sentiment Analysis** | 5.9 (59 reviews) | 6.5 (87 reviews) | | **Social Reporting** | 6.5 (63 reviews) | 8.3 (85 reviews) | | **Alerts and Notifications** | 7.3 (10 reviews) | 7.1 (8 reviews) | | **Advanced Data Filtering** | 6.8 (10 reviews) | 7.8 (9 reviews) | ### PR Analytics | Product | Score | Reviews | |---|---|---| | **CisionOne** | 4.7/10 | 25 | | **Talkwalker by Hootsuite** | N/A | N/A | #### Generative AI | Feature | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **AI Text Generation** | 4.7 (25 reviews) | Not enough data | | **AI Text Summarization** | 4.7 (25 reviews) | Not enough data | ### Media and Influencer Targeting | Product | Score | Reviews | |---|---|---| | **CisionOne** | 6.3/10 | 356 | | **Talkwalker by Hootsuite** | N/A | N/A | #### Database | Feature | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Media Database** | 8.0 (322 reviews) | Not enough data | | **Contact/Campaign Management** | 7.6 (247 reviews) | Not enough data | | **Newsroom** | 7.3 (213 reviews) | Not enough data | #### Outreach | Feature | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Media Distribution** | 7.8 (250 reviews) | Not enough data | | **PR Planner** | 7.1 (154 reviews) | Not enough data | | **Social Media Services** | 6.4 (140 reviews) | Not enough data | #### Reporting | Feature | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Monitoring** | 7.5 (236 reviews) | Not enough data | | **Response Desk** | Feature Not Available | Not enough data | | **Impact Measurement** | 7.2 (188 reviews) | Not enough data | #### Agentic AI - Media and Influencer Targeting | Feature | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Autonomous Task Execution** | 4.2 (10 reviews) | Not enough data | | **Cross-system Integration** | 4.8 (10 reviews) | Not enough data | | **Adaptive Learning** | 4.5 (10 reviews) | Not enough data | | **Natural Language Interaction** | 5.0 (10 reviews) | Not enough data | | **Proactive Assistance** | 3.8 (10 reviews) | Not enough data | #### User Rights/Roles | Feature | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Version Control** | Feature Not Available | Not enough data | | **Team Collaboration** | 7.2 (163 reviews) | Not enough data | --- ## Categories **Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Unique to CisionOne (4):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [PR CRM Software](https://www.g2.com/categories/pr-crm), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | CisionOne | Talkwalker by Hootsuite | |---|---|---| | **Small-Business** | 43.9% | 37.1% | | **Mid-Market** | 35.4% | 36.3% | | **Enterprise** | 20.8% | 26.6% | ### By Industry #### CisionOne - **Public Relations and Communications:** 36.6% - **Marketing and Advertising:** 10.1% - **Non-Profit Organization Management:** 4.3% - **Higher Education:** 3.8% - **Computer Software:** 2.9% - **Hospital & Health Care:** 2.6% - **Financial Services:** 2.2% - **Internet:** 2.0% - **Information Technology and Services:** 1.8% - **Publishing:** 1.5% - **Other:** 32.1% #### Talkwalker by Hootsuite - **Public Relations and Communications:** 22.6% - **Marketing and Advertising:** 19.4% - **Market Research:** 7.3% - **Information Technology and Services:** 4.8% - **Management Consulting:** 4.8% - **Financial Services:** 3.2% - **Telecommunications:** 3.2% - **Computer Software:** 2.4% - **Insurance:** 2.4% - **Entertainment:** 1.6% - **Other:** 28.2% --- ## Alternatives ### Alternatives to CisionOne - [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (208 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews) - [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (416 reviews) - [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (399 reviews) - [Prowly](https://www.g2.com/products/prowly/reviews) — 4.2/5 stars (112 reviews) - [Critical Mention](https://www.g2.com/products/critical-mention/reviews) — 4.3/5 stars (221 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (724 reviews) - [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews) - [Nexis Newsdesk](https://www.g2.com/products/nexis-newsdesk/reviews) — 4.3/5 stars (64 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6415 reviews) ### Alternatives to Talkwalker by Hootsuite - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6415 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.1/5 stars (982 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (724 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (345 reviews) - [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews) - [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews) - [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (213 reviews) --- ## Top Discussions ### CisionOne - Title: [Do you think the addition of a checkbox or bulleted list](https://www.g2.com/discussions/24605-do-you-think-the-addition-of-a-checkbox-or-bulleted-list) — 2 comments, 1 upvote > **Top comment:** "If you use check boxes, you should give users the ability to check them. If the info is just a list, use bullets. " - Title: [What is Help a Reporter Out used for?](https://www.g2.com/discussions/what-is-help-a-reporter-out-used-for) — 1 comment, 1 upvote > **Top comment:** "It's no longer exists...for all incoming leads, use Qwoted!" - Title: [Browser Support](https://www.g2.com/discussions/browser-support-bec4244d-7f06-4c59-ae92-38018bd66461) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Support will be maintained for Chrome, Firefox, and Safari on the current versions and one version back. We also support Internet Explorer 11 and the..." - Title: [Social Content](https://www.g2.com/discussions/social-content) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Yes" - Title: [Audience Insights](https://www.g2.com/discussions/how-are-audience-insights-determined) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "We are looking at our media influencers, their network of followers and actions, plus the next level of followers and following, and their actions,..." ### Talkwalker by Hootsuite - Title: [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) — 1 comment > **Top comment:** "Social listening and digital reputation monitoring." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cisionone-vs-talkwalker-by-hootsuite)