# Cisco Duo vs Sift Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Cisco Duo excels in user-friendliness, with many users highlighting its intuitive phone-based application that simplifies identity verification. This ease of use is particularly beneficial for those managing multiple accounts, as one user noted, "Duo makes it easy for me to keep my school accounts safe and secure."
- **Users say** Sift stands out for its seamless integration capabilities, allowing for smooth operation across various applications. Reviewers appreciate the minimal technical errors, with one stating, "I love the ease of use of Sift and how it can be integrated with most apps without any bugs."
- **According to verified reviews** , Cisco Duo has a strong reputation for security, with users emphasizing its effectiveness in enhancing organizational security. One user mentioned, "It enhances security greatly by verifying my identity, ensuring that my privacy and organization security is always a top priority."
- **Reviewers mention** that Sift's user interface is particularly easy to navigate, which allows for quick access to important information. A user noted, "The UI is easy to understand, allowing me to see the right information quickly and easily input the guest’s info."
- **G2 reviewers highlight** that Cisco Duo's implementation process is straightforward, making it accessible for users who may not be tech-savvy. Users have praised the setup process, stating, "It’s easy to use and intuitive to navigate, so getting set up and finding what you need feels straightforward."
- **Users report** that while Sift is user-friendly, some have expressed a desire for more robust support options, with a few noting that the quality of support could be improved. In contrast, Cisco Duo has received higher marks for being a reliable partner in business, with one user stating, "Duo has been a good partner in doing business."



| | Cisco Duo | Sift | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 518 | 610 | 
| **Largest Market Segment** | Enterprise (43.1% of reviews) | Mid-Market (56.8% of reviews) | 
| **Entry Level Price** | Free | $$ | 

---
## Top Pros & Cons

### Cisco Duo

Pros:
- Ease of Use (68 reviews)
- Security (65 reviews)

Cons:
- Authentication Issues (23 reviews)
- Login Issues (16 reviews)

### Sift

Pros:
- Ease of Use (71 reviews)
- Fraud Prevention (71 reviews)

Cons:
- Inaccuracy (29 reviews)
- Lack of Clarity (20 reviews)

---
## Ratings Comparison
| Rating | Cisco Duo | Sift | 
|---|---|---|
  | **Meets Requirements** | 9.4 (405 reviews) | 9.0 (550 reviews) | 
  | **Ease of Use** | 9.3 (412 reviews) | 9.0 (561 reviews) | 
  | **Ease of Setup** | 9.0 (167 reviews) | 9.0 (387 reviews) | 
  | **Ease of Admin** | 9.3 (96 reviews) | 9.0 (193 reviews) | 
  | **Quality of Support** | 8.9 (312 reviews) | 9.0 (502 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (94 reviews) | 8.9 (191 reviews) | 
  | **Product Direction (% positive)** | 8.4 (390 reviews) | 9.4 (534 reviews) | 

---
## Pricing

### Cisco Duo

#### Entry-Level Pricing

Plan: Duo Free

Price: Free

Description: Protect access to federated cloud and on-premises applications with Duo's easy-to-use two-factor authentication.

Key Features:
- Add up to 10 users
- Strong MFA
- Seamless integrations

[Browse all 4 editions](https://www.g2.com/products/cisco-duo/pricing)

#### Free Trial

Yes

### Sift

#### Entry-Level Pricing

Plan: Volume-based pricing

Price: $$

Description: Volume-based pricing.


[Learn more about Sift](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Single Sign-On (SSO)

| Product | Score | Reviews |
|---|---|---|
| **Cisco Duo** | 9.3/10 | 115 |
| **Sift** | N/A | N/A |

#### Authentication Options

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Authentication User experience** | 9.3 (98 reviews) | Not enough data | 
| **Supports Required Authentication systems** | 9.3 (96 reviews) | Not enough data | 
| **Multi-Factor Authentication** | 9.6 (99 reviews) | Not enough data | 
| **Supports Required Authentication Methods/Protocols** | 9.4 (89 reviews) | Not enough data | 
| **Federation/SAML support (idp)** | 9.1 (68 reviews) | Not enough data | 
| **Federation/SAML support (sp)** | 9.4 (66 reviews) | Not enough data | 

#### Access Control Types

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Endpoint access** | 9.6 (82 reviews) | Not enough data | 
| **Local Access** | 9.3 (84 reviews) | Not enough data | 
| **Remote Access** | 9.5 (90 reviews) | Not enough data | 
| **Partner Access** | 9.1 (69 reviews) | Not enough data | 
| **Supports BYOD users** | 9.2 (73 reviews) | Not enough data | 

#### Administration

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Ease of installation on server** | 9.1 (78 reviews) | Not enough data | 
| **Password Policy Enforcement** | 9.4 (77 reviews) | Not enough data | 
| **Administration Console** | 9.3 (75 reviews) | Not enough data | 
| **Ease of connecting applications** | 9.3 (78 reviews) | Not enough data | 
| **Self Service Password Administration** | 9.0 (77 reviews) | Not enough data | 

#### Platform

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Multiple Operating system support** | 9.4 (85 reviews) | Not enough data | 
| **Multi-Domain Support** | 9.5 (80 reviews) | Not enough data | 
| **Cross Browser support** | 9.4 (79 reviews) | Not enough data | 
| **Fail over protection** | 9.1 (68 reviews) | Not enough data | 
| **Reporting** | 9.1 (71 reviews) | Not enough data | 
| **Auditing** | 9.0 (67 reviews) | Not enough data | 
| **Third Party Web Services support** | 9.1 (71 reviews) | Not enough data | 

### Multi-Factor Authentication (MFA)

| Product | Score | Reviews |
|---|---|---|
| **Cisco Duo** | 8.5/10 | 194 |
| **Sift** | N/A | N/A |

#### Authentication type

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **SMS-Based** | 8.4 (145 reviews) ✓ Verified | Not enough data | 
| **Voice-Based Telephony** | 7.8 (127 reviews) ✓ Verified | Not enough data | 
| **Email-Based** | 8.0 (121 reviews) | Not enough data | 
| **Hardware Token-Based** | 8.2 (125 reviews) ✓ Verified | Not enough data | 
| **Software Token** | 8.8 (141 reviews) ✓ Verified | Not enough data | 
| **Biometric Factor** | 8.3 (123 reviews) ✓ Verified | Not enough data | 
| **Mobile-Push** | 9.3 (163 reviews) ✓ Verified | Not enough data | 
| **Risk-Based Authentication** | 8.7 (121 reviews) ✓ Verified | Not enough data | 

#### Functionality

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Multi-Device Sync** | 8.8 (131 reviews) ✓ Verified | Not enough data | 
| **Backup** | 8.1 (118 reviews) | Not enough data | 

#### Implementation

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Easy Setup** | 9.1 (156 reviews) ✓ Verified | Not enough data | 
| **Mobile SDK** | 8.5 (116 reviews) | Not enough data | 
| **Web SDK** | 8.2 (113 reviews) | Not enough data | 

### Fraud Detection

| Product | Score | Reviews |
|---|---|---|
| **Cisco Duo** | N/A | N/A |
| **Sift** | 8.8/10 | 475 |

#### Detection

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Payment Verification** | Not enough data | Feature Not Available | 
| **Bot Mitigation** | Not enough data | Feature Not Available | 
| **Real-Time Monitoring** | Not enough data | 9.0 (427 reviews) | 
| **Alerts** | Not enough data | 8.8 (413 reviews) | 

#### Analysis 

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **ID Analytics** | Not enough data | 8.9 (416 reviews) | 
| **Intelligence Reporting** | Not enough data | 8.9 (417 reviews) | 
| **Incident Reports** | Not enough data | 8.7 (407 reviews) | 

#### Administration

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Fraud Markers** | Not enough data | 9.1 (416 reviews) | 
| **Transaction Scoring** | Not enough data | 8.9 (419 reviews) | 
| **Blacklisting** | Not enough data | 8.8 (413 reviews) | 

#### Agentic AI - Fraud Detection

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.7 (83 reviews) | 
| **Adaptive Learning** | Not enough data | 8.7 (77 reviews) | 
| **Decision Making** | Not enough data | 9.0 (83 reviews) | 

### Zero Trust Networking

| Product | Score | Reviews |
|---|---|---|
| **Cisco Duo** | 8.5/10 | 60 |
| **Sift** | N/A | N/A |

#### Network Management

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Network Segmentation** | 8.6 (22 reviews) | Not enough data | 
| **Network Mapping** | 8.5 (24 reviews) | Not enough data | 
| **Security Analytics** | 8.7 (24 reviews) | Not enough data | 
| **API/Integrations** | 8.9 (41 reviews) | Not enough data | 

#### Security

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Security Automation** | 9.0 (24 reviews) | Not enough data | 
| **Application Security** | 9.6 (49 reviews) | Not enough data | 
| **Workload Protection** | 8.6 (23 reviews) | Not enough data | 
| **Data Protection** | 9.2 (26 reviews) | Not enough data | 

#### Identity Management

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Adaptive Access Control** | 8.8 (28 reviews) | Not enough data | 
| **Identity Scoring** | 8.5 (24 reviews) | Not enough data | 
| **User Monitoring** | 8.7 (26 reviews) | Not enough data | 

#### Generative AI

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **AI Text Summarization** | 6.9 (12 reviews) | Not enough data | 
| **AI Text Generation** | 7.1 (12 reviews) | Not enough data | 

### Cloud Data Security

| Product | Score | Reviews |
|---|---|---|
| **Cisco Duo** | 8.9/10 | 38 |
| **Sift** | N/A | N/A |

#### Data Protection

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Data Masking** | 8.9 (29 reviews) | Not enough data | 
| **Data Encryption/Security** | 9.1 (34 reviews) | Not enough data | 
| **Data loss Prevention** | 9.0 (32 reviews) | Not enough data | 
| **Anomoly Detection** | 8.7 (30 reviews) | Not enough data | 
| **Sensitive Data Compliance** | 9.4 (33 reviews) | Not enough data | 

#### Analysis

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Cloud Gap Analytics** | 8.5 (31 reviews) | Not enough data | 
| **Compliance Monitoring** | 8.8 (31 reviews) | Not enough data | 
| **User Analytics** | 8.9 (31 reviews) | Not enough data | 

#### Administration

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Auditing** | 8.8 (29 reviews) | Not enough data | 
| **Data Discovery** | 8.4 (28 reviews) | Not enough data | 
| **Access Control** | 8.9 (30 reviews) | Not enough data | 

### Biometric Authentication

| Product | Score | Reviews |
|---|---|---|
| **Cisco Duo** | 8.9/10 | 7 |
| **Sift** | N/A | N/A |

#### Integration

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Uses Open Standards** | 8.9 (6 reviews) | Not enough data | 
| **Mobile SDK** | 8.1 (6 reviews) | Not enough data | 
| **Workforce Authentication** | 9.0 (7 reviews) | Not enough data | 
| **Customer Authentication** | 8.8 (7 reviews) | Not enough data | 

#### Administration

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Encryption** | 9.3 (7 reviews) | Not enough data | 
| **Audit Trails** | 8.9 (6 reviews) | Not enough data | 
| **Regulatory Compliance** | 9.2 (6 reviews) | Not enough data | 

### Risk-Based Authentication (RBA)

| Product | Score | Reviews |
|---|---|---|
| **Cisco Duo** | 9.2/10 | 24 |
| **Sift** | 9.0/10 | 193 |

#### Administration

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Bi-Directional Identity Synchronization** | 9.4 (18 reviews) | Feature Not Available | 
| **Policy Management** | 9.1 (21 reviews) | 8.9 (174 reviews) | 
| **Cloud Directory** | 9.1 (19 reviews) | Feature Not Available | 
| **Application Integrations** | Not enough data | 9.1 (72 reviews) | 

### Cloud File Security

| Product | Score | Reviews |
|---|---|---|
| **Cisco Duo** | 9.2/10 | 17 |
| **Sift** | N/A | N/A |

#### Security

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Encrypted Storage** | 9.4 (13 reviews) | Not enough data | 
| **Anomoly Detection** | 9.0 (13 reviews) | Not enough data | 
| **Data loss Prevention** | 9.1 (13 reviews) | Not enough data | 
| **Policy Enforcement** | 9.3 (14 reviews) | Not enough data | 

#### Administration

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Reporting and Monitoring** | 9.6 (15 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 9.0 (14 reviews) | Not enough data | 
| **Auditing** | 9.3 (14 reviews) | Not enough data | 

#### Access Control

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **User, Role, and Access Management** | 9.7 (15 reviews) | Not enough data | 
| **Access Rights** | 9.1 (15 reviews) | Not enough data | 
| **User Analytics** | 9.2 (14 reviews) | Not enough data | 
| **Compliance Monitoring** | 9.0 (14 reviews) | Not enough data | 

### Passwordless Authentication

| Product | Score | Reviews |
|---|---|---|
| **Cisco Duo** | 8.8/10 | 43 |
| **Sift** | N/A | N/A |

#### Functionality

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **FIDO2-compliant** | 9.0 (34 reviews) | Not enough data | 
| **Works with hardware security keys** | 8.8 (34 reviews) | Not enough data | 
| **Multiple authentication methods** | 9.2 (41 reviews) | Not enough data | 
| **Offline or no-phone solution** | 8.0 (38 reviews) | Not enough data | 

### Identity and Access Management (IAM)

| Product | Score | Reviews |
|---|---|---|
| **Cisco Duo** | 9.0/10 | 19 |
| **Sift** | N/A | N/A |

#### Functionality

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **User provisioning** | 9.6 (8 reviews) | Not enough data | 
| **Password manager** | 8.3 (10 reviews) | Not enough data | 
| **Single Sign-on** | 8.9 (11 reviews) | Not enough data | 
| **Enforces policies** | 8.7 (10 reviews) | Not enough data | 
| **Authentication** | 9.8 (14 reviews) | Not enough data | 
| **Multi-factor authentication** | 10.0 (17 reviews) | Not enough data | 

####  Type

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **On-premises solution** | 8.7 (10 reviews) | Not enough data | 
| **Cloud-solution** | 8.2 (10 reviews) | Not enough data | 

####  Reporting

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Tracking** | 9.1 (9 reviews) | Not enough data | 
| **Reporting** | 8.8 (10 reviews) | Not enough data | 
| **Access & Permission Change Reporting** | Not enough data | Not enough data | 
| **Compliance & Audit Trail Export** | Not enough data | Not enough data | 

#### Authentication & Authorization - Identity and Access Management (IAM)

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Adaptive & Contextual Access Control** | Not enough data | Not enough data | 

#### Administration & Governance - Identity and Access Management (IAM)

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Identity Lifecycle Management** | Not enough data | Not enough data | 
| **Self‑Service Account Management** | Not enough data | Not enough data | 

#### Generative AI - Identity and Access Management (IAM)

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **AI‑Driven Access Anomaly Detection** | Not enough data | Not enough data | 
| **Automated Policy Tuning** | Not enough data | Not enough data | 
| **Predictive Role Recommendations** | Not enough data | Not enough data | 

### Zero Trust Platforms

| Product | Score | Reviews |
|---|---|---|
| **Cisco Duo** | 9.7/10 | 6 |
| **Sift** | N/A | N/A |

#### Identity and Access Management - Zero Trust Platforms

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Single sign-on (SSO)** | 9.7 (5 reviews) | Not enough data | 
| **Multi-factor authentication (MFA)** | 10.0 (5 reviews) | Not enough data | 
| **Role-based access control (RBAC)** | 9.7 (5 reviews) | Not enough data | 
| **Identity federation** | Not enough data | Not enough data | 

#### Security - Zero Trust Platforms

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Encryption** | Not enough data | Not enough data | 
| **Endpoint detection and response (EDR)** | Not enough data | Not enough data | 
| **Device posture assessment** | 9.3 (5 reviews) | Not enough data | 
| **Micro-segmentation** | Not enough data | Not enough data | 
| **Zero trust network access (ZTNA)** | Not enough data | Not enough data | 

#### Data Security - Zero Trust Platforms

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Data loss prevention (DLP)** | Not enough data | Not enough data | 
| **Data classification** | Not enough data | Not enough data | 

#### Application Visibility - Zero Trust Platforms

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **API support** | Not enough data | Not enough data | 
| **Application-level controls** | Not enough data | Not enough data | 
| **Secure application access** | Not enough data | Not enough data | 
| **User and entity behavior analytics (UEBA)** | Not enough data | Not enough data | 
| **Continuous monitoring** | Not enough data | Not enough data | 

#### Reporting and Policies - Zero Trust Platforms

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Policy automation** | Not enough data | Not enough data | 
| **Regulatory compliance** | Not enough data | Not enough data | 
| **Cross-platform compatibility** | Not enough data | Not enough data | 
| **Policy enforcement** | Not enough data | Not enough data | 
| **Comprehensive reporting** | Not enough data | Not enough data | 

#### Agentic AI - Zero Trust Platforms

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Accounting & Finance

| Product | Score | Reviews |
|---|---|---|
| **Cisco Duo** | N/A | N/A |
| **Sift** | N/A | N/A |

#### Agentic AI - Accounting & Finance

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Financial Fraud Prevention

| Product | Score | Reviews |
|---|---|---|
| **Cisco Duo** | N/A | N/A |
| **Sift** | 8.9/10 | 23 |

#### Transaction Monitoring - Financial Fraud Prevention

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Payment monitoring** | Not enough data | 9.1 (18 reviews) | 
| **Real-time risk monitoring** | Not enough data | 9.2 (21 reviews) | 
| **Threshold Management** | Not enough data | 9.0 (16 reviews) | 

#### Identity & Authentication - Financial Fraud Prevention

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Identity Verification** | Not enough data | 8.9 (19 reviews) | 
| **MFA** | Not enough data | 9.2 (16 reviews) | 

#### Behavioral & Analytics Detection - Financial Fraud Prevention

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Behavioral Analytics** | Not enough data | 8.8 (18 reviews) | 
| **Bot Detection** | Not enough data | 8.6 (16 reviews) | 

#### Audit & Compliance - Financial Fraud Prevention

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Audit Trail** | Not enough data | 8.2 (15 reviews) | 
| **Reporting** | Not enough data | 8.7 (19 reviews) | 

### Cloud Security

| Product | Score | Reviews |
|---|---|---|
| **Cisco Duo** | N/A | N/A |
| **Sift** | N/A | N/A |

#### Cloud Visibility

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Data Discovery** | Not enough data | Not enough data | 
| **Cloud Registry** | Not enough data | Not enough data | 
| **Cloud Gap Analytics** | Not enough data | Not enough data | 

#### Security

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Data Security** | Not enough data | Not enough data | 
| **Data loss Prevention** | Not enough data | Not enough data | 
| **Security Auditing** | Not enough data | Not enough data | 

#### Identity

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **SSO** | Not enough data | Not enough data | 
| **Governance** | Not enough data | Not enough data | 
| **User Analytics** | Not enough data | Not enough data | 

### E-commerce Fraud Protection

| Product | Score | Reviews |
|---|---|---|
| **Cisco Duo** | N/A | N/A |
| **Sift** | 8.8/10 | 283 |

#### Intelligence

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Transaction Scoring** | Not enough data | 8.9 (259 reviews) ✓ Verified | 
| **Risk Assessment** | Not enough data | 9.0 (265 reviews) ✓ Verified | 
| **Intelligence Reporting** | Not enough data | 8.8 (251 reviews) ✓ Verified | 
| **ID Analytics** | Not enough data | 8.7 (252 reviews) ✓ Verified | 

#### Detection

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Fraud Detection** | Not enough data | 9.0 (264 reviews) ✓ Verified | 
| **Alerts** | Not enough data | 8.6 (241 reviews) ✓ Verified | 
| **Real-Time Monitoring** | Not enough data | 8.9 (257 reviews) ✓ Verified | 

#### Response

| Feature | Cisco Duo | Sift | 
|---|---|---|
| **Device Tracking** | Not enough data | 8.8 (258 reviews) ✓ Verified | 
| **Fraud Markers** | Not enough data | 8.9 (255 reviews) ✓ Verified | 
| **Blacklisting** | Not enough data | 8.8 (249 reviews) ✓ Verified | 
| **Bot Mitigation** | Not enough data | 8.3 (227 reviews) | 

---
## Categories
**Shared Categories (1):** [Risk-Based Authentication Software](https://www.g2.com/categories/risk-based-authentication-rba)

**Unique to Cisco Duo (9):** [Passwordless Authentication Software](https://www.g2.com/categories/passwordless-authentication), [Cloud File Security Software](https://www.g2.com/categories/cloud-file-security), [Cloud Data Security Software](https://www.g2.com/categories/cloud-data-security), [Zero Trust Networking Software](https://www.g2.com/categories/zero-trust-networking), [Multi-Factor Authentication (MFA) Software](https://www.g2.com/categories/multi-factor-authentication-mfa), [Single Sign-On (SSO) Solutions](https://www.g2.com/categories/single-sign-on-sso), [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam), [Biometric Authentication Software](https://www.g2.com/categories/biometric-authentication), [Zero Trust Platforms](https://www.g2.com/categories/zero-trust-platforms)

**Unique to Sift (3):** [Fraud Detection Software](https://www.g2.com/categories/fraud-detection), [E-commerce Fraud Protection Software](https://www.g2.com/categories/e-commerce-fraud-protection), [Financial Fraud Prevention](https://www.g2.com/categories/financial-fraud-prevention)


---
## Reviewer Demographics

### By Company Size

| Segment | Cisco Duo | Sift | 
|---|---|---|
| **Small-Business** | 18.8% | 16.0% | 
| **Mid-Market** | 38.1% | 56.8% | 
| **Enterprise** | 43.1% | 27.2% | 

### By Industry

#### Cisco Duo

- **Information Technology and Services:** 17.9%
- **Higher Education:** 11.8%
- **Computer Software:** 5.9%
- **Hospital & Health Care:** 5.1%
- **Financial Services:** 4.8%
- **Education Management:** 4.6%
- **Computer & Network Security:** 3.6%
- **Internet:** 2.5%
- **Telecommunications:** 2.1%
- **Insurance:** 2.1%
- **Other:** 39.6%

#### Sift

- **Financial Services:** 35.4%
- **Information Technology and Services:** 5.8%
- **Consumer Services:** 5.5%
- **Apparel & Fashion:** 4.4%
- **Leisure, Travel & Tourism:** 3.4%
- **Retail:** 3.1%
- **Computer & Network Security:** 2.6%
- **Internet:** 2.4%
- **Banking:** 2.4%
- **Security and Investigations:** 2.4%
- **Other:** 32.7%

---
## Alternatives

### Alternatives to Cisco Duo

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- [Wyllo](https://www.g2.com/products/wyllo/reviews) — 4.7/5 stars (260 reviews)
- [LastPass](https://www.g2.com/products/lastpass/reviews) — 4.5/5 stars (2057 reviews)
- [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1808 reviews)
- [Coupa](https://www.g2.com/products/coupa-software-coupa/reviews) — 4.2/5 stars (569 reviews)

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## Top Discussions

### Cisco Duo

- Title: [What is Duo Security used for?](https://www.g2.com/discussions/what-is-duo-security-used-for) — 3 comments
  > **Top comment:** "Comment deleted by user."
- Title: [Is Duo Security free?](https://www.g2.com/discussions/is-duo-security-free) — 3 comments
  > **Top comment:** "No"
- Title: [Is Duo Security Safe?](https://www.g2.com/discussions/is-duo-security-safe) — 2 comments
  > **Top comment:** "yes, it's safe"
- Title: [What is a key feature of duo?](https://www.g2.com/discussions/what-is-a-key-feature-of-duo) — 2 comments
  > **Top comment:** "One key feature of Duo Security is its strong two-factor authentication. It adds an additional layer of security to the login process by requiring users to..."
- Title: [What is duo security software?](https://www.g2.com/discussions/what-is-duo-security-software) — 2 comments
  > **Top comment:** "Duo is a dual factor authentication. This is additional security on top of the password "

### Sift

- Title: [How does Sift use machine learning to adapt to evolving fraud patterns?](https://www.g2.com/discussions/how-does-sift-use-machine-learning-to-adapt-to-evolving-fraud-patterns) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Sift’s machine learning approach is built around real-time risk evaluation, network intelligence, and continuous model refinement. Sift uses custom,..."
- Title: [How does Sift help detect and prevent account takeover attempts?](https://www.g2.com/discussions/how-does-sift-help-detect-and-prevent-account-takeover-attempts) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Sift’s Account Defense solution helps businesses detect and prevent account takeover by analyzing login and account activity with AI-powered insights,..."
- Title: [How does Sift help businesses protect the full customer journey from fraud?](https://www.g2.com/discussions/how-does-sift-help-businesses-protect-the-full-customer-journey-from-fraud) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Sift protects the full customer journey rather than a single fraud moment in isolation. The Sift platform spans account creation, login, transaction and..."
- Title: [How does Sift help reduce friction for trusted users while maintaining security?](https://www.g2.com/discussions/how-does-sift-help-reduce-friction-for-trusted-users-while-maintaining-security) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Sift reduces friction for trusted users by applying the right level of intervention based on risk. As users move through the journey, Sift evaluates each..."
- Title: [What is Sift best used for?](https://www.g2.com/discussions/what-is-sift-best-used-for) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Sift is best used by digital businesses that need to manage fraud across account creation, login, payments, and post-transaction activity in one platform...."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cisco-duo-vs-sift-s-ai-powered-fraud-decisioning-platform-sift)