# Cinchy vs Salesforce Data 360 (formerly Data Cloud) Comparison --- ## AI Generated Summary - **G2 reviewers report** that Cinchy excels in **user experience** , with many praising its **intuitive interface** and the **speed of development**. Users highlight how quickly they can move from idea to implementation, making it a strong choice for teams looking for a user-friendly solution. - **According to verified reviews** , Salesforce Data 360 shines in its ability to **unify customer data** from multiple sources, creating a **single, reliable profile**. This capability is particularly beneficial for businesses that need to build audience segments without dealing with fragmented data. - **Users say** that Cinchy's approach to **data integration** is a standout feature, allowing for easy connection of disparate data sources without the need for complex coding. This flexibility is appreciated by those who want to manage data relationships seamlessly. - **Reviewers mention** that Salesforce Data 360 offers **no-code segment builders** and **streaming insights** , which empower business users and analysts to work effectively with data. This feature reduces reliance on technical teams, making it easier for non-technical users to engage with data. - **G2 reviewers highlight** that while Cinchy has a smaller user base, it boasts a **high satisfaction rating** and a commitment to customer success, with users noting the team's dedication to helping them achieve their goals. - **According to recent feedback** , Salesforce Data 360's **initial setup** is straightforward, especially with its connectors, which users find helpful for integrating various systems. However, some users feel that the platform could improve in terms of **ease of use** compared to Cinchy's more intuitive design. | | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Star Rating** | 4.8 out of 5 | 4.3 out of 5 | | **Total Reviews** | 19 | 298 | | **Largest Market Segment** | Mid-Market (47.4% of reviews) | Mid-Market (40.8% of reviews) | | **Entry Level Price** | $$ | $500.00 100000 Credits | --- ## Top Pros & Cons ### Cinchy **Not enough data** ### Salesforce Data 360 (formerly Data Cloud) Pros: - Platform Integration (79 reviews) - Ease of Use (56 reviews) Cons: - Learning Curve (53 reviews) - Expensive (44 reviews) --- ## Ratings Comparison | Rating | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Meets Requirements** | 8.8 (15 reviews) | 9.0 (96 reviews) | | **Ease of Use** | 9.3 (15 reviews) | 7.7 (234 reviews) | | **Ease of Setup** | 7.2 (10 reviews) | 7.2 (200 reviews) | | **Ease of Admin** | 8.3 (9 reviews) | 8.5 (46 reviews) | | **Quality of Support** | 9.7 (15 reviews) | 8.6 (91 reviews) | | **Has the product been a good partner in doing business?** | 10.0 (11 reviews) | 9.3 (45 reviews) | | **Product Direction (% positive)** | 10.0 (15 reviews) | 9.0 (93 reviews) | --- ## Pricing ### Cinchy #### Entry-Level Pricing Plan: Enterprise Price: $$ [Browse all 2 editions](https://www.g2.com/products/cinchy-cinchy/pricing) #### Free Trial No ### Salesforce Data 360 (formerly Data Cloud) #### Entry-Level Pricing Plan: Consumption Credits Price: $500.00 100000 Credits Description: List Price Key Features: - Data Services - Segmentation & Activation [Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) #### Free Trial No --- ## Features Comparison By Category ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **Cinchy** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 10 | #### Data Integration | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **1st-Party Data Integration** | Not enough data | 10.0 (6 reviews) | | **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | | **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | | **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | | **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | | **Data Export Tools** | Not enough data | 10.0 (5 reviews) | #### Agentic AI - Data Management Platform (DMP) | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | | **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | | **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | | **Decision Making** | Not enough data | 8.6 (6 reviews) | #### Data Analysis & Optimization | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Segmentation** | Not enough data | 10.0 (6 reviews) | | **Recommendations** | Not enough data | 9.2 (6 reviews) | | **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | | **Custom Reports** | Not enough data | 9.4 (6 reviews) | #### Platform | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Permissions** | Not enough data | 8.9 (6 reviews) | | **User, Role, and Access Management** | Not enough data | 9.0 (7 reviews) | | **Performance and Reliability** | Not enough data | 9.3 (7 reviews) | | **Enterprise Scalability** | Not enough data | 9.5 (7 reviews) | | **Internationalization** | Not enough data | 10.0 (5 reviews) | ### Data Governance | Product | Score | Reviews | |---|---|---| | **Cinchy** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 11 | #### Administration | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Modelling** | Not enough data | 9.2 (8 reviews) | | **Recommendations** | Not enough data | 8.8 (7 reviews) | | **Workflow Management** | Not enough data | 8.1 (7 reviews) | | **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | #### Management | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Business Glossary** | Not enough data | 8.3 (7 reviews) | | **Data Discovery** | Not enough data | 9.0 (7 reviews) | | **Data Profililng** | Not enough data | 8.8 (8 reviews) | | **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | | **Data Lineage** | Not enough data | 8.3 (6 reviews) | #### Compliance | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Sensitive Data Compliance** | Not enough data | 9.4 (8 reviews) | | **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | | **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | | **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | #### Security | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Access Control** | Not enough data | 9.3 (7 reviews) | | **Roles Management** | Not enough data | 8.8 (7 reviews) | | **Compliance Management** | Not enough data | 9.3 (7 reviews) | #### Data Quality | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Preparation** | Not enough data | 9.4 (8 reviews) | | **Data Distribution** | Not enough data | 8.8 (7 reviews) | | **Data Unification** | Not enough data | 9.7 (10 reviews) | #### Maintainence | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Quality Management** | Not enough data | 9.0 (7 reviews) | | **Policy Management** | Not enough data | 9.0 (7 reviews) | #### Generative AI | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **AI Text Generation** | Not enough data | 8.1 (7 reviews) | | **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | #### Agentic AI - Data Governance | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | | **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | | **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | | **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | | **Decision Making** | Not enough data | 9.4 (6 reviews) | ### ETL Tools | Product | Score | Reviews | |---|---|---| | **Cinchy** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Management | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Reporting** | Not enough data | Not enough data | | **Auditing** | Not enough data | Not enough data | #### Functionality | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Extraction** | Not enough data | Not enough data | | **Transformation** | Not enough data | Not enough data | | **Loading** | Not enough data | Not enough data | | **Automation** | Not enough data | Not enough data | | **Scalability** | Not enough data | Not enough data | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Cinchy** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 96 | #### Data Sourcing | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Enrichment** | Not enough data | 8.9 (34 reviews) | | **Expandability** | Not enough data | 9.3 (85 reviews) | | **Content Marketing** | Not enough data | 8.5 (28 reviews) | | **Multiple Devices** | Not enough data | 9.1 (29 reviews) | #### Intelligence | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Metrics** | Not enough data | 8.7 (33 reviews) | | **Predictive Modeling** | Not enough data | 8.7 (29 reviews) | | **Recommendation Engine** | Not enough data | 8.6 (32 reviews) | ### Data Fabric | Product | Score | Reviews | |---|---|---| | **Cinchy** | 9.8/10 | 13 | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Data Management | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Integration** | 9.9 (12 reviews) | Not enough data | | **Data Discovery** | 9.2 (11 reviews) | Not enough data | | **Multi - Platform** | 9.8 (7 reviews) | Not enough data | | **Metadata** | 9.5 (7 reviews) | Not enough data | #### Analytics | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Analytics** | 10.0 (7 reviews) | Not enough data | #### Security | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Compliance** | 10.0 (7 reviews) | Not enough data | | **Governance** | 9.8 (9 reviews) | Not enough data | | **Data Protection** | 10.0 (9 reviews) | Not enough data | #### Generative AI | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | #### Agentic AI - Data Fabric | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Cinchy** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 9 | #### Audiences | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Insights** | Not enough data | 10.0 (6 reviews) | | **Influencer Identification** | Not enough data | 9.2 (6 reviews) | | **Buyer Personas** | Not enough data | 9.7 (6 reviews) | | **Segmentation** | Not enough data | 10.0 (8 reviews) | #### Data Analysis | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Network Analysis** | Not enough data | 9.2 (6 reviews) | | **Dashboards** | Not enough data | 9.4 (6 reviews) | | **Visualizations** | Not enough data | 9.7 (6 reviews) | | **Advanced Filtering** | Not enough data | 9.3 (7 reviews) | #### Administration | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | | **Ad Integrations** | Not enough data | 9.4 (6 reviews) | | **Data Exporting** | Not enough data | 9.2 (6 reviews) | #### Agentic AI - Audience Intelligence Platforms | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | | **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | | **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | ### iPaaS | Product | Score | Reviews | |---|---|---| | **Cinchy** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Development | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Real-Time Integration** | Not enough data | Not enough data | | **API Designer** | Not enough data | Not enough data | | **Flow Designer** | Not enough data | Not enough data | | **Pre-Built Connectors** | Not enough data | Not enough data | | **Custom Connectors** | Not enough data | Not enough data | | **Reusable connectors** | Not enough data | Not enough data | | **Multi - tenant architecture** | Not enough data | Not enough data | #### Management | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Monitoring & Notification** | Not enough data | Not enough data | | **Routing And Orchestration** | Not enough data | Not enough data | | **Data Mapping** | Not enough data | Not enough data | | **Data Transformation** | Not enough data | Not enough data | | **API Management** | Not enough data | Not enough data | #### Security | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Encryption** | Not enough data | Not enough data | | **Security Standards** | Not enough data | Not enough data | | **Communication Protocol** | Not enough data | Not enough data | #### Integration Options | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Virtualization** | Not enough data | Not enough data | | **Managed File Transfers** | Not enough data | Not enough data | | **Big Data Processing** | Not enough data | Not enough data | | **EDI** | Not enough data | Not enough data | #### Deployment | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Hybrid** | Not enough data | Not enough data | | **Cloud to Cloud** | Not enough data | Not enough data | ### Master Data Management (MDM) | Product | Score | Reviews | |---|---|---| | **Cinchy** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 | #### Management | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Hierarchy Management** | Not enough data | Not enough data | | **Reference Data Management** | Not enough data | Not enough data | | **Data Lineage** | Not enough data | Not enough data | | **Metadata Management** | Not enough data | Not enough data | #### Functionality | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Multi-Domain** | Not enough data | Not enough data | | **Match & Merge** | Not enough data | Not enough data | | **Relationship Mapping** | Not enough data | Not enough data | | **User Interface** | Not enough data | Not enough data | #### Security | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Governance** | Not enough data | 10.0 (5 reviews) | | **Data Masking** | Not enough data | Not enough data | ### DataOps Platforms | Product | Score | Reviews | |---|---|---| | **Cinchy** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Data Management | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Integration** | Not enough data | Not enough data | | **Metadata** | Not enough data | Not enough data | | **Self-service** | Not enough data | Not enough data | | **Automated workflows** | Not enough data | Not enough data | #### Agentic AI - DataOps Platforms | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Analytics | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Analytics capabilities** | Not enough data | Not enough data | | **Dasboard visualizations** | Not enough data | Not enough data | #### Monitoring and Management | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Observability** | Not enough data | Not enough data | | **Testing capabilities** | Not enough data | Not enough data | #### Cloud Deployment | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Hybrid cloud support** | Not enough data | Not enough data | | **Cloud migration capabilities** | Not enough data | Not enough data | #### Generative AI | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | ### Identity Resolution | Product | Score | Reviews | |---|---|---| | **Cinchy** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 | #### Agentic AI - Firewall Software | Feature | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | | **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | --- ## Categories **Shared Categories (3):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Data Management Software](https://www.g2.com/categories/data-management-software) **Unique to Cinchy (5):** [Data Fabric Software](https://www.g2.com/categories/data-fabric), [iPaaS Software](https://www.g2.com/categories/ipaas), [ETL Tools](https://www.g2.com/categories/etl-tools), [On-Premise Data Integration Software](https://www.g2.com/categories/on-premise-data-integration), [DataOps Platforms](https://www.g2.com/categories/dataops-platforms) **Unique to Salesforce Data 360 (formerly Data Cloud) (4):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools) --- ## Reviewer Demographics ### By Company Size | Segment | Cinchy | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Small-Business** | 15.8% | 19.1% | | **Mid-Market** | 47.4% | 40.8% | | **Enterprise** | 36.8% | 40.1% | ### By Industry #### Cinchy - **Financial Services:** 47.4% - **Banking:** 21.1% - **Insurance:** 15.8% - **Venture Capital & Private Equity:** 5.3% - **Retail:** 5.3% - **Accounting:** 5.3% #### Salesforce Data 360 (formerly Data Cloud) - **Information Technology and Services:** 14.3% - **Financial Services:** 8.5% - **Computer Software:** 8.1% - **Manufacturing:** 5.8% - **Consulting:** 5.4% - **Hospital & Health Care:** 3.5% - **Marketing and Advertising:** 3.5% - **Non-Profit Organization Management:** 3.5% - **Computer & Network Security:** 3.1% - **Retail:** 3.1% - **Other:** 41.3% --- ## Alternatives ### Alternatives to Cinchy - [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (771 reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (805 reviews) - [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews) — 4.4/5 stars (2284 reviews) - [Cleo Integration Cloud](https://www.g2.com/products/cleo-integration-cloud/reviews) — 4.4/5 stars (584 reviews) - [Boomi](https://www.g2.com/products/boomi/reviews) — 4.4/5 stars (506 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2081 reviews) - [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (398 reviews) - [Monte Carlo](https://www.g2.com/products/monte-carlo/reviews) — 4.3/5 stars (526 reviews) - [HubSpot Data Hub](https://www.g2.com/products/hubspot-data-hub/reviews) — 4.5/5 stars (576 reviews) ### Alternatives to Salesforce Data 360 (formerly Data Cloud) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (479 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (395 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1373 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (752 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1214 reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (805 reviews) - [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (927 reviews) --- ## Top Discussions ### Cinchy No discussions available for this product. ### Salesforce Data 360 (formerly Data Cloud) No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cinchy-cinchy-vs-salesforce-data-360-formerly-data-cloud)