# CINC, Placester vs BoomTown Comparison

| | CINC | Placester | BoomTown | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 3.5 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 204 | 84 | 588 | 
| **Largest Market Segment** | Small-Business (89.4% of reviews) | Small-Business (80.5% of reviews) | Small-Business (78.8% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $64.00 Per Month | Contact us to learn more! | 

---
## Top Pros & Cons

### CINC

Pros:
- Ease of Use (9 reviews)
- Features (6 reviews)

Cons:
- Missing Features (3 reviews)
- App Issues (2 reviews)

### Placester

**Not enough data**

### BoomTown

Pros:
- Ease of Use (7 reviews)
- Lead Generation (4 reviews)

Cons:
- Update Issues (3 reviews)
- Email Issues (2 reviews)

---
## Ratings Comparison
| Rating | CINC | Placester | BoomTown | 
|---|---|---|---|
  | **Meets Requirements** | 8.4 (160 reviews) | 7.3 (52 reviews) | 9.0 (404 reviews) | 
  | **Ease of Use** | 8.4 (166 reviews) | 8.2 (54 reviews) | 9.1 (408 reviews) | 
  | **Ease of Setup** | 7.8 (92 reviews) | 8.5 (29 reviews) | 8.9 (147 reviews) | 
  | **Ease of Admin** | 8.1 (53 reviews) | 8.2 (30 reviews) | 9.2 (133 reviews) | 
  | **Quality of Support** | 9.0 (150 reviews) | 7.4 (54 reviews) | 9.1 (380 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (51 reviews) | 7.8 (30 reviews) | 9.3 (136 reviews) | 
  | **Product Direction (% positive)** | 7.5 (166 reviews) | 5.6 (50 reviews) | 8.5 (370 reviews) | 

---
## Pricing

### CINC

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Placester

#### Entry-Level Pricing

Plan: STARTER

Price: Starting at $64.00 Per Month

Description: For agents wanting to get started with digital marketing

Key Features:
- Responsive website
- Code-free site editor
- IDX listing display tools

[Browse all 4 editions](https://www.g2.com/products/placester/pricing)

#### Free Trial

Yes

### BoomTown

#### Entry-Level Pricing

Plan: GROW

Price: Contact us to learn more!

Description: A powerful system with more advanced tools like a "sharing library" of proven drip campaigns, automated lead matching by property attributes, and integrations with best-of-breed industry point solutions. Get 10 users on the system, add more when you need to, and set everyone up with the solution that's built to drive conversions, and keep your team connected, productive, and accountable. 


[Browse all 4 editions](https://www.g2.com/products/boomtown/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Real Estate Activities Management

| Product | Score | Reviews |
|---|---|---|
| **CINC** | N/A | N/A |
| **Placester** | N/A | N/A |
| **BoomTown** | 8.5/10 | 188 |

#### Administrative

| Feature | CINC | Placester | BoomTown | 
|---|---|---|---|
| **E-Signature Capabilities** | Not enough data | Not enough data | 7.9 (86 reviews) | 
| **Document Management** | Not enough data | Not enough data | 7.7 (81 reviews) | 
| **Contact Management** | Not enough data | Not enough data | 9.3 (160 reviews) | 

#### Operational

| Feature | CINC | Placester | BoomTown | 
|---|---|---|---|
| **Contract Management** | Not enough data | Not enough data | 7.8 (86 reviews) | 
| **Communication Tools** | Not enough data | Not enough data | 9.2 (167 reviews) | 
| **Transaction Management** | Not enough data | Not enough data | 7.7 (96 reviews) | 
| **Mobile App** | Not enough data | Not enough data | 8.6 (171 reviews) | 
| **Opportunity Tracking** | Not enough data | Not enough data | 9.2 (160 reviews) | 
| **Agent Monitoring** | Not enough data | Not enough data | 9.2 (138 reviews) | 

### Brokerage Management

| Product | Score | Reviews |
|---|---|---|
| **CINC** | N/A | N/A |
| **Placester** | 8.0/10 | 7 |
| **BoomTown** | N/A | N/A |

#### Agent Effectiveness

| Feature | CINC | Placester | BoomTown | 
|---|---|---|---|
| **Market Intelligence** | Not enough data | Feature Not Available | Not enough data | 
| **Pipeline Management** | Not enough data | 8.0 (5 reviews) | Not enough data | 
| **Real-Estate Specific RM** | Not enough data | Not enough data | Not enough data | 

#### Operations

| Feature | CINC | Placester | BoomTown | 
|---|---|---|---|
| **Transaction Management** | Not enough data | Feature Not Available | Not enough data | 
| **Financial Management** | Not enough data | Feature Not Available | Not enough data | 
| **Real Estate Software Integration** | Not enough data | 8.0 (5 reviews) | Not enough data | 
| **Back Office Automation** | Not enough data | Feature Not Available | Not enough data | 
| **Commissions Management** | Not enough data | Feature Not Available | Not enough data | 
| **Compliance Checks** | Not enough data | Feature Not Available | Not enough data | 

#### Agentic AI - Brokerage Management

| Feature | CINC | Placester | BoomTown | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **CINC** | 7.2/10 | 34 |
| **Placester** | 7.5/10 | 25 |
| **BoomTown** | 8.4/10 | 168 |

#### Relationship Management

| Feature | CINC | Placester | BoomTown | 
|---|---|---|---|
| **Lead Generation** | 8.1 (29 reviews) | 6.1 (20 reviews) ✓ Verified | 9.2 (153 reviews) ✓ Verified | 
| **Social Media Integration** | 5.9 (28 reviews) | 7.0 (17 reviews) ✓ Verified | 8.7 (126 reviews) ✓ Verified | 
| **CRM Integration** | 7.0 (28 reviews) | 6.4 (13 reviews) ✓ Verified | 9.2 (143 reviews) ✓ Verified | 

#### Presentation

| Feature | CINC | Placester | BoomTown | 
|---|---|---|---|
| **Website Builder** | 7.0 (28 reviews) | 8.9 (21 reviews) ✓ Verified | 8.6 (119 reviews) ✓ Verified | 
| **MLS Integration** | 7.4 (29 reviews) | 8.8 (22 reviews) ✓ Verified | 9.0 (74 reviews) | 
| **SEO Strategization** | 6.9 (27 reviews) | 7.1 (21 reviews) ✓ Verified | 8.6 (60 reviews) | 
| **IDX Website** | 8.1 (27 reviews) | 8.5 (24 reviews) ✓ Verified | 9.1 (121 reviews) ✓ Verified | 

#### Platform Branding

| Feature | CINC | Placester | BoomTown | 
|---|---|---|---|
| **Operability** | 8.1 (27 reviews) | Not enough data | 8.4 (26 reviews) | 
| **Brand Management** | 8.0 (27 reviews) | Not enough data | 8.4 (23 reviews) | 

#### Platform Content

| Feature | CINC | Placester | BoomTown | 
|---|---|---|---|
| **Social Media Management** | 5.7 (27 reviews) | Not enough data | 7.4 (17 reviews) | 
| **Communication Management** | 7.2 (27 reviews) | Not enough data | 8.4 (22 reviews) | 
| **Website Management** | 7.6 (27 reviews) | Not enough data | 7.9 (21 reviews) | 
| **Campaign Building** | 7.3 (27 reviews) | Not enough data | 7.9 (19 reviews) | 

#### Platform Additional Functionality

| Feature | CINC | Placester | BoomTown | 
|---|---|---|---|
| **Reporting** | 7.5 (26 reviews) | Not enough data | 8.1 (22 reviews) | 

#### Platform Integrations

| Feature | CINC | Placester | BoomTown | 
|---|---|---|---|
| **Integration with Real Estate CRM** | 7.2 (27 reviews) | Not enough data | 8.3 (21 reviews) | 
| **Integration with Virtual Tour** | 6.3 (27 reviews) | Not enough data | 7.8 (17 reviews) | 
| **Integration with Real Estate Activities Management** | 6.7 (27 reviews) | Not enough data | 7.5 (19 reviews) | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **CINC** | 7.2/10 | 160 |
| **Placester** | 6.6/10 | 22 |
| **BoomTown** | 8.7/10 | 308 |

#### Client Management

| Feature | CINC | Placester | BoomTown | 
|---|---|---|---|
| **Lead Scoring** | 7.2 (124 reviews) | Feature Not Available | 8.7 (212 reviews) | 
| **Contact Management** | 8.6 (133 reviews) | 7.0 (11 reviews) | 9.1 (229 reviews) | 
| **Lead Generation** | 8.2 (134 reviews) | 6.5 (11 reviews) | 8.8 (228 reviews) | 

#### Task Management

| Feature | CINC | Placester | BoomTown | 
|---|---|---|---|
| **Marketing Automation** | 7.7 (131 reviews) | 7.1 (11 reviews) | 8.8 (212 reviews) | 
| **Document Management** | 6.6 (104 reviews) | Feature Not Available | 8.1 (131 reviews) | 
| **Third-Party Integration** | 7.2 (110 reviews) | 6.1 (9 reviews) | 8.5 (164 reviews) | 

#### Platform Features

| Feature | CINC | Placester | BoomTown | 
|---|---|---|---|
| **Contact & Account Management** | 8.6 (144 reviews) | 6.5 (16 reviews) | 9.0 (267 reviews) | 
| **Opportunity & Pipeline Management** | 8.5 (145 reviews) | Feature Not Available | 9.1 (265 reviews) | 
| **Task / Activity Management** | 8.3 (139 reviews) | Feature Not Available | 9.0 (278 reviews) | 
| **Listing Management** | 6.7 (117 reviews) | Feature Not Available | 8.2 (204 reviews) | 
| **Email Marketing** | 8.0 (138 reviews) | 6.6 (15 reviews) | 9.0 (265 reviews) | 
| **Transaction Management** | 6.3 (110 reviews) | Feature Not Available | 8.2 (184 reviews) | 
| **Lead Management** | 8.6 (148 reviews) | 6.6 (19 reviews) | 9.2 (286 reviews) | 
| **CMA Management** | 7.1 (108 reviews) | Feature Not Available | 8.5 (203 reviews) | 
| **Forecasting & Reporting** | 6.6 (105 reviews) | Feature Not Available | 8.4 (204 reviews) | 
| **Dashboards** | 8.4 (145 reviews) | Feature Not Available | 8.9 (270 reviews) | 

#### Agentic AI - Real Estate CRM

| Feature | CINC | Placester | BoomTown | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.5 (9 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 4.3 (9 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 5.7 (9 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.3 (9 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 6.5 (9 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 5.6 (9 reviews) | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm), [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing)


**Unique to Placester (1):** [Brokerage Management Software](https://www.g2.com/categories/brokerage-management)

**Unique to BoomTown (1):** [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management)


---
## Reviewer Demographics

### By Company Size

| Segment | CINC | Placester | BoomTown | 
|---|---|---|---|
| **Small-Business** | 89.4% | 80.5% | 78.8% | 
| **Mid-Market** | 9.6% | 12.2% | 18.5% | 
| **Enterprise** | 1.1% | 7.3% | 2.7% | 

### By Industry

#### CINC

- **Real Estate:** 97.9%
- **Banking:** 1.1%
- **Financial Services:** 0.5%
- **Broadcast Media:** 0.5%

#### Placester

- **Real Estate:** 96.3%
- **Marketing and Advertising:** 2.4%
- **Computer Networking:** 1.2%

#### BoomTown

- **Real Estate:** 97.2%
- **Marketing and Advertising:** 0.5%
- **Commercial Real Estate:** 0.5%
- **Financial Services:** 0.4%
- **Telecommunications:** 0.2%
- **Public Relations and Communications:** 0.2%
- **Nanotechnology:** 0.2%
- **Media Production:** 0.2%
- **Information Technology and Services:** 0.2%
- **Human Resources:** 0.2%
- **Other:** 0.4%

---
## Alternatives

### Alternatives to CINC

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1536 reviews)
- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (399 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)
- [AppFolio](https://www.g2.com/products/appfolio/reviews) — 4.6/5 stars (1034 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Zillow Premier Agent](https://www.g2.com/products/zillow-premier-agent/reviews) — 2.2/5 stars (55 reviews)

### Alternatives to Placester

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1536 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (399 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [AppFolio](https://www.g2.com/products/appfolio/reviews) — 4.6/5 stars (1034 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (412 reviews)
- [REsimpli](https://www.g2.com/products/resimpli/reviews) — 4.9/5 stars (395 reviews)
- [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) — 4.4/5 stars (284 reviews)

### Alternatives to BoomTown

- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (399 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Wise Agent](https://www.g2.com/products/wise-agent/reviews) — 3.6/5 stars (15 reviews)
- [Contactually by Compass](https://www.g2.com/products/contactually-by-compass/reviews) — 4.2/5 stars (125 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)
- [Zurple](https://www.g2.com/products/zurple/reviews) — 3.8/5 stars (56 reviews)

---
## Top Discussions

### CINC

- Title: [What is the best way to use CINC as a full CRM?  Currently using as lead management/CRM only for CINC leads...](https://www.g2.com/discussions/27130-what-is-the-best-way-to-use-cinc-as-a-full-crm-currently-using-as-lead-management-crm-only-for-cinc-leads) — 3 comments
  > **Top comment:** "Haven't used Top Producer for years. So I'm not the best for answering that."

### Placester

- Title: [What is Placester used for?](https://www.g2.com/discussions/what-is-placester-used-for) — 1 comment
  > **Top comment:** "Real estate website dev & management, as well as implementation of tracking and analytics. They also provide a basic crm with email marketing. Great people..."
- Title: [What is the best way to eliminate faux leads from Placester?  Is there a security setting or filter?](https://www.g2.com/discussions/48947-what-is-the-best-way-to-eliminate-faux-leads-from-placester-is-there-a-security-setting-or-filter) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Patty!
We are trying our best to eliminate spam leads from Placester. All of our customers that have a Placester Codeless website have access to:

- a..."

### BoomTown

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cinc-vs-placester-vs-boomtown)