# CIENCE, Zeni, Martal Group vs Collective Comparison

| | CIENCE | Zeni | Martal Group | Collective | 
|---|---|---|---|---|
| **Star Rating** | 3.7 out of 5 | 4.6 out of 5 | 4.6 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 181 | 81 | 134 | 67 | 
| **Largest Market Segment** | Small-Business (57.8% of reviews) | Small-Business (92.1% of reviews) | Small-Business (68.9% of reviews) | Small-Business (100.0% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $549.00 | Contact Us Per Month | No pricing available | 

---
## Top Pros & Cons

### CIENCE

Pros:
- Expertise (2 reviews)
- Business Growth (1 reviews)

Cons:
- Delivery Delays (1 reviews)
- Expensive (1 reviews)

### Zeni

**Not enough data**

### Martal Group

Pros:
- Professionalism (7 reviews)
- Expertise (5 reviews)

Cons:
- Expensive (2 reviews)
- Limited Control (2 reviews)

### Collective

**Not enough data**

---
## Ratings Comparison
| Rating | CIENCE | Zeni | Martal Group | Collective | 
|---|---|---|---|---|
  | **Quality of Work** | 7.0 (121 reviews) | 9.4 (75 reviews) | 9.1 (105 reviews) | 9.3 (64 reviews) | 
  | **Responsiveness** | 7.9 (124 reviews) | 9.6 (74 reviews) | 9.4 (105 reviews) | 9.0 (64 reviews) | 
  | **Expertise of Team** | 7.0 (125 reviews) | 9.5 (75 reviews) | 9.0 (105 reviews) | 9.4 (64 reviews) | 
  | **Execution Ability** | 7.0 (124 reviews) | 9.4 (74 reviews) | 9.1 (104 reviews) | 9.3 (64 reviews) | 
  | **Communication Skills** | 7.5 (125 reviews) | 9.4 (74 reviews) | 9.3 (104 reviews) | 9.2 (64 reviews) | 
  | **Professionalism** | 7.9 (125 reviews) | 9.6 (75 reviews) | 9.3 (104 reviews) | 9.5 (64 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.5 (141 reviews) | 9.5 (75 reviews) | 9.4 (111 reviews) | 9.2 (53 reviews) | 

---
## Pricing

### CIENCE

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Zeni

#### Entry-Level Pricing

Plan: Full Service Plan

Price: Starting at $549.00

Key Features:
- Daily Bookkeeping
- Insights via Zeni Dashboard
- Accrual Basis Bookkeeping

[Browse all 3 editions](https://www.g2.com/products/zeni/pricing)

#### Free Trial

No

### Martal Group

#### Entry-Level Pricing

Plan: 1 SE | 45+ SQLs

Price: Contact Us Per Month

Key Features:
- One Fractional Sales Executive (NA or EU)
- Email Deliverability Support Specialist
- Up to 2,500 Prospects / Month

[Browse all 6 editions](https://www.g2.com/products/martal-group/pricing)

#### Free Trial

No

### Collective

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Services

| Product | Score | Reviews |
|---|---|---|
| **CIENCE** | N/A | N/A |
| **Zeni** | N/A | N/A |
| **Martal Group** | N/A | N/A |
| **Collective** | N/A | N/A |

#### Planning

| Feature | CIENCE | Zeni | Martal Group | Collective | 
|---|---|---|---|---|
| **Needs Assessment** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Resource Allocation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Stayed within Budget** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Statement of Work** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Best Practices** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Delivery

| Feature | CIENCE | Zeni | Martal Group | Collective | 
|---|---|---|---|---|
| **Technical Expertise** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Met Deadlines** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Project Updates** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Scope Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Roll-out** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Business Services

| Product | Score | Reviews |
|---|---|---|
| **CIENCE** | N/A | N/A |
| **Zeni** | N/A | N/A |
| **Martal Group** | N/A | N/A |
| **Collective** | N/A | N/A |

#### Planning

| Feature | CIENCE | Zeni | Martal Group | Collective | 
|---|---|---|---|---|
| **Needs Assessment** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Resource Allocation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Stayed within Budget** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Statement of Work** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Best Practices** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Delivery

| Feature | CIENCE | Zeni | Martal Group | Collective | 
|---|---|---|---|---|
| **Technical Expertise** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Met Deadlines** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Project Updates** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Scope Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Roll-out** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Ecosystem Service Providers

| Product | Score | Reviews |
|---|---|---|
| **CIENCE** | N/A | N/A |
| **Zeni** | N/A | N/A |
| **Martal Group** | N/A | N/A |
| **Collective** | N/A | N/A |

#### Planning

| Feature | CIENCE | Zeni | Martal Group | Collective | 
|---|---|---|---|---|
| **Needs Assessment** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Resource Allocation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Stayed within Budget** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Statement of Work** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Best Practices** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Delivery

| Feature | CIENCE | Zeni | Martal Group | Collective | 
|---|---|---|---|---|
| **Technical Expertise** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Met Deadlines** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Project Updates** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Scope Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Roll-out** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Support

| Feature | CIENCE | Zeni | Martal Group | Collective | 
|---|---|---|---|---|
| **Go Live Support** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Training ** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Metrics** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Admin Services** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Outsourced Sales Providers

| Product | Score | Reviews |
|---|---|---|
| **CIENCE** | 7.2/10 | 15 |
| **Zeni** | N/A | N/A |
| **Martal Group** | 8.7/10 | 21 |
| **Collective** | N/A | N/A |

#### Capabilities

| Feature | CIENCE | Zeni | Martal Group | Collective | 
|---|---|---|---|---|
| **B2B Lead Development** | 7.4 (15 reviews) | Not enough data | 8.7 (21 reviews) | Not enough data | 
| **Onboarding** | 7.7 (15 reviews) | Not enough data | 8.8 (19 reviews) | Not enough data | 
| **Lead Qualifying** | 7.1 (15 reviews) | Not enough data | 8.3 (20 reviews) | Not enough data | 
| **Qualified Meetings** | 6.9 (15 reviews) | Not enough data | 8.4 (21 reviews) | Not enough data | 
| **Sales Account Management** | 6.9 (12 reviews) | Not enough data | 8.9 (19 reviews) | Not enough data | 
| **Virtual Support** | 7.2 (13 reviews) | Not enough data | 9.0 (15 reviews) | Not enough data | 

#### Expertise

| Feature | CIENCE | Zeni | Martal Group | Collective | 
|---|---|---|---|---|
| **Demand Generation** | 7.3 (13 reviews) | Not enough data | 8.5 (16 reviews) | Not enough data | 
| **CRM** | 6.7 (12 reviews) | Not enough data | 9.0 (13 reviews) | Not enough data | 
| **Analytics Capabilities** | 7.4 (15 reviews) | Not enough data | 8.4 (15 reviews) | Not enough data | 

### B2B Services

| Product | Score | Reviews |
|---|---|---|
| **CIENCE** | N/A | N/A |
| **Zeni** | N/A | N/A |
| **Martal Group** | N/A | N/A |
| **Collective** | N/A | N/A |

#### Team Quality

| Feature | CIENCE | Zeni | Martal Group | Collective | 
|---|---|---|---|---|
| **Change Management Skills** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Executive Presence** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Vertical Expertise** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Technology Partnerships** | Not enough data | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to CIENCE (7):** [Outsourced Sales Companies](https://www.g2.com/categories/outsourced-sales-providers), [Market Research Companies](https://www.g2.com/categories/market-research-services), [Lead Generation Companies](https://www.g2.com/categories/lead-generation-services), [Sales Consultants](https://www.g2.com/categories/sales-consulting), [Email Marketing Services Providers](https://www.g2.com/categories/email-marketing-services), [Digital Marketing Services](https://www.g2.com/categories/digital-marketing), [HubSpot Consulting Services](https://www.g2.com/categories/hubspot-consulting-services)

**Unique to Zeni (4):** [Accounting Firms ](https://www.g2.com/categories/accounting-firms), [Bookkeeping Services Providers](https://www.g2.com/categories/bookkeeping-services), [Tax Services Providers](https://www.g2.com/categories/tax-services), [Financial Consulting Providers](https://www.g2.com/categories/financial-consulting)

**Unique to Martal Group (5):** [Outsourced Sales Companies](https://www.g2.com/categories/outsourced-sales-providers), [Contact Center Consulting Providers](https://www.g2.com/categories/contact-center-consulting), [Lead Generation Companies](https://www.g2.com/categories/lead-generation-services), [Email Marketing Services Providers](https://www.g2.com/categories/email-marketing-services), [Digital Marketing Services](https://www.g2.com/categories/digital-marketing)

**Unique to Collective (4):** [Accounting Firms ](https://www.g2.com/categories/accounting-firms), [Bookkeeping Services Providers](https://www.g2.com/categories/bookkeeping-services), [Tax Services Providers](https://www.g2.com/categories/tax-services), [Business Process Outsourcing (BPO) Services](https://www.g2.com/categories/business-process-outsourcing-bpo-service)


---
## Reviewer Demographics

### By Company Size

| Segment | CIENCE | Zeni | Martal Group | Collective | 
|---|---|---|---|---|
| **Small-Business** | 57.8% | 92.1% | 68.9% | 100.0% | 
| **Mid-Market** | 38.3% | 7.9% | 25.8% | 0% | 
| **Enterprise** | 3.9% | 0% | 5.3% | 0% | 

### By Industry

#### CIENCE

- **Computer Software:** 16.6%
- **Information Technology and Services:** 15.5%
- **Marketing and Advertising:** 11.6%
- **Financial Services:** 3.9%
- **Biotechnology:** 2.8%
- **Education Management:** 2.8%
- **Hospital & Health Care:** 2.8%
- **Professional Training & Coaching:** 2.8%
- **Internet:** 2.2%
- **Industrial Automation:** 2.2%
- **Other:** 37.0%

#### Zeni

- **Computer Software:** 25.0%
- **Information Technology and Services:** 10.5%
- **Marketing and Advertising:** 7.9%
- **Financial Services:** 3.9%
- **Hospital & Health Care:** 3.9%
- **Consumer Goods:** 3.9%
- **Manufacturing:** 3.9%
- **Non-Profit Organization Management:** 2.6%
- **Music:** 2.6%
- **Computer & Network Security:** 2.6%
- **Other:** 32.9%

#### Martal Group

- **Information Technology and Services:** 20.3%
- **Computer Software:** 17.3%
- **Marketing and Advertising:** 7.5%
- **Telecommunications:** 3.0%
- **Staffing and Recruiting:** 3.0%
- **Security and Investigations:** 3.0%
- **Human Resources:** 3.0%
- **Banking:** 2.3%
- **Computer & Network Security:** 2.3%
- **Information Services:** 2.3%
- **Other:** 36.1%

#### Collective

- **Consulting:** 22.4%
- **Marketing and Advertising:** 19.4%
- **Information Technology and Services:** 7.5%
- **Professional Training & Coaching:** 7.5%
- **Computer Software:** 6.0%
- **Design:** 6.0%
- **Entertainment:** 4.5%
- **Management Consulting:** 3.0%
- **Health, Wellness and Fitness:** 3.0%
- **Architecture & Planning:** 1.5%
- **Other:** 19.4%

---
## Alternatives

### Alternatives to CIENCE

- [Belkins](https://www.g2.com/products/belkins/reviews) — 4.8/5 stars (93 reviews)
- [SmartSites](https://www.g2.com/products/smartsites/reviews) — 4.8/5 stars (253 reviews)
- [KlientBoost](https://www.g2.com/products/klientboost/reviews) — 4.8/5 stars (397 reviews)
- [INFUSE](https://www.g2.com/products/infusemedia-infuse/reviews) — 4.5/5 stars (292 reviews)
- [Winning by Design](https://www.g2.com/products/winning-by-design/reviews) — 4.8/5 stars (761 reviews)
- [WebFX](https://www.g2.com/products/webfx/reviews) — 4.8/5 stars (200 reviews)
- [memoryBlue](https://www.g2.com/products/memoryblue/reviews) — 4.6/5 stars (308 reviews)
- [webdew](https://www.g2.com/products/webdew/reviews) — 4.9/5 stars (223 reviews)
- [SmartBug Media](https://www.g2.com/products/smartbug/reviews) — 4.8/5 stars (213 reviews)
- [Otter PR](https://www.g2.com/products/otter-pr/reviews) — 4.9/5 stars (202 reviews)

### Alternatives to Zeni

- [Pilot](https://www.g2.com/products/pilot/reviews) — 4.7/5 stars (142 reviews)
- [Acuity](https://www.g2.com/products/acuity/reviews) — 4.9/5 stars (8 reviews)
- [Baker Tilly](https://www.g2.com/products/baker-tilly-baker-tilly/reviews) — 4.7/5 stars (117 reviews)
- [Indinero](https://www.g2.com/products/indinero/reviews) — 3.9/5 stars (33 reviews)
- [QuickBooks Live Bookkeeping](https://www.g2.com/products/quickbooks-live-bookkeeping/reviews) — 4.0/5 stars (79 reviews)
- [Deloitte Consulting](https://www.g2.com/products/deloitte-consulting/reviews) — 4.2/5 stars (66 reviews)
- [TaxValet](https://www.g2.com/products/taxvalet/reviews) — 4.8/5 stars (74 reviews)
- [Swanson Reed | Specialist R&D Advisors](https://www.g2.com/products/swanson-reed-specialist-r-d-advisors/reviews) — 4.9/5 stars (78 reviews)
- [Paro.ai](https://www.g2.com/products/paro-ai/reviews) — 3.7/5 stars (13 reviews)
- [PricewaterhouseCoopers (PwC)](https://www.g2.com/products/pricewaterhousecoopers-pwc/reviews) — 4.2/5 stars (38 reviews)

### Alternatives to Martal Group

- [Belkins](https://www.g2.com/products/belkins/reviews) — 4.8/5 stars (93 reviews)
- [KlientBoost](https://www.g2.com/products/klientboost/reviews) — 4.8/5 stars (397 reviews)
- [memoryBlue](https://www.g2.com/products/memoryblue/reviews) — 4.6/5 stars (308 reviews)
- [INFUSE](https://www.g2.com/products/infusemedia-infuse/reviews) — 4.5/5 stars (292 reviews)
- [SmartSites](https://www.g2.com/products/smartsites/reviews) — 4.8/5 stars (253 reviews)
- [WebFX](https://www.g2.com/products/webfx/reviews) — 4.8/5 stars (200 reviews)
- [webdew](https://www.g2.com/products/webdew/reviews) — 4.9/5 stars (223 reviews)
- [SmartBug Media](https://www.g2.com/products/smartbug/reviews) — 4.8/5 stars (213 reviews)
- [Otter PR](https://www.g2.com/products/otter-pr/reviews) — 4.9/5 stars (202 reviews)
- [OpenMoves](https://www.g2.com/products/openmoves/reviews) — 4.9/5 stars (129 reviews)

### Alternatives to Collective

- [Pilot](https://www.g2.com/products/pilot/reviews) — 4.7/5 stars (142 reviews)
- [Coastal](https://www.g2.com/products/coastal/reviews) — 5.0/5 stars (183 reviews)
- [Baker Tilly](https://www.g2.com/products/baker-tilly-baker-tilly/reviews) — 4.7/5 stars (117 reviews)
- [QuickBooks Live Bookkeeping](https://www.g2.com/products/quickbooks-live-bookkeeping/reviews) — 4.0/5 stars (79 reviews)
- [Work for Impact](https://www.g2.com/products/work-for-impact/reviews) — 4.8/5 stars (121 reviews)
- [Accenture](https://www.g2.com/products/accenture/reviews) — 4.2/5 stars (107 reviews)
- [Indinero](https://www.g2.com/products/indinero/reviews) — 3.9/5 stars (33 reviews)
- [Acuity](https://www.g2.com/products/acuity/reviews) — 4.9/5 stars (8 reviews)
- [TaxValet](https://www.g2.com/products/taxvalet/reviews) — 4.8/5 stars (74 reviews)
- [Swanson Reed | Specialist R&D Advisors](https://www.g2.com/products/swanson-reed-specialist-r-d-advisors/reviews) — 4.9/5 stars (78 reviews)


---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cience-vs-zeni-vs-martal-group-vs-collective)