# CIENCE vs INFUSE Comparison --- ## AI Generated Summary - **G2 reviewers report** that INFUSE excels in lead generation, with users highlighting its ability to provide both top and middle funnel leads, which is crucial for engaging prospects effectively. One user noted, "Lead generation with close to 100% acceptance rates by our clients," showcasing the platform's strong performance in this area. - **Users say** that CIENCE offers a hands-on approach to customer service, with many praising their communication and responsiveness. One reviewer mentioned, "They wanted me to be successful so I will continue working with them," indicating a commitment to client success that can be beneficial for businesses looking for support. - **Reviewers mention** that INFUSE has a significantly higher overall satisfaction score compared to CIENCE, reflecting its strong market presence and user approval. With a G2 Score of 94.23, users appreciate the platform's comprehensive features and effectiveness in digital marketing. - **According to verified reviews** , CIENCE's onboarding process is described as "simple and straightforward," which can be a major advantage for teams looking to implement a new solution quickly. This contrasts with INFUSE, where users have not highlighted onboarding as a key strength. - **Users highlight** that INFUSE's quality of work is notably higher, with a score of 9.3 compared to CIENCE's 7.0. This difference suggests that users find INFUSE's output more reliable and effective, which is critical for businesses relying on quality leads and marketing strategies. - **G2 reviewers report** that while CIENCE has a strong focus on aligning sales and growth teams, INFUSE's extensive distribution network and ability to identify core audience members make it a more robust partner for long-term marketing strategies. One user stated, "We've been using INFUSE for five years and felt they were the strongest partner possible," emphasizing the value of their established relationships. --- ## Frequently Asked Questions ### What is the difference between INFUSE vs CIENCE? INFUSE stands out for its higher G2 rating, stronger reviewer sentiment, and superior support scores compared to CIENCE. | [INFUSE](https://www.g2.com/products/infusemedia-infuse/reviews) | [CIENCE](https://www.g2.com/products/cience/reviews) | | --- | --- | | 4.5/5 (294 reviews) | 3.7/5 (180 reviews) | | — | — | | — | — | | Quality of Support: 9.6 | Quality of Support: 7.5 | | Lead Generation (21 all-time mentions) | Expertise (2 all-time mentions) | ### How do the pricing models of INFUSE and CIENCE compare? INFUSE is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions compared to CIENCE. - **INFUSE:** Reviewers consistently describe INFUSE as a viable investment, citing justified spend and competitive rates for the quality of targeting and results delivered. - **CIENCE:** Recent reviews frequently cite CIENCE as expensive, with several reviewers expressing dissatisfaction with the value received relative to cost. - **Switching reasons:** Multiple reviewers mention switching away from CIENCE due to lack of results and perceived poor value for money. ### What are the best alternatives to INFUSE and CIENCE? The top three alternatives to INFUSE and CIENCE are Belkins, KlientBoost, and WebFX. | Product | G2 Rating (reviews) | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | | [INFUSE](https://www.g2.com/products/infusemedia-infuse/reviews) | 4.5/5 (294) | Competitive rates, justified spend | Lead Generation | | [CIENCE](https://www.g2.com/products/cience/reviews) | 3.7/5 (180) | Frequently cited as expensive | Expertise | | [Belkins](https://www.g2.com/products/belkins/reviews) | 4.7/5 (94) | — | — | | [KlientBoost](https://www.g2.com/products/klientboost/reviews) | 4.8/5 (403) | — | — | | [WebFX](https://www.g2.com/products/webfx/reviews) | 4.8/5 (203) | — | — | ### Which Lead Generation Services features should I prioritize when comparing INFUSE and CIENCE? Buyers comparing INFUSE and CIENCE should prioritize lead quality, campaign management, customer support, and communication. - **Lead Quality:** INFUSE: 20 all-time mentions; CIENCE: Not a recurring theme. - **Campaign Management:** INFUSE: 22 all-time mentions; CIENCE: Not a recurring theme. - **Customer Support:** INFUSE: 22 all-time mentions; CIENCE: 1 all-time mention. - **Communication:** INFUSE: 25 all-time mentions; CIENCE: 1 all-time mention. ### What are the pros and cons of INFUSE vs CIENCE? INFUSE's headline strength is high-quality lead generation and campaign management, while CIENCE's is cited expertise in a minority of reviews. - **INFUSE strengths:** Lead Generation (21 all-time mentions), Campaign Management (22), Customer Support (22), Communication (25), Lead Quality (20), Proactivity (16), Flexibility (12), Strategy (10). - **INFUSE trade-offs:** Communication Issues (9), occasional feedback on integration and reporting transparency. - **CIENCE strengths:** Expertise (2 all-time mentions), some positive feedback on hands-on approach and responsiveness in select reviews. - **CIENCE trade-offs:** Delivery Delays, High Turnover, Expensive, Ineffective Strategy, Limited Reporting Capabilities, and negative feedback on lead quality and campaign execution in recent reviews. ### Is INFUSE or CIENCE better for small businesses? INFUSE is the better fit for small businesses, with consistently positive sentiment from reviewers in this segment. - **INFUSE:** Reviewers from small businesses highlight INFUSE's ability to deliver high-quality leads, responsive support, and effective campaign management. - **CIENCE:** Small business reviewers frequently cite dissatisfaction with results, value, and support, with several noting negative ROI and lack of lead delivery. ### Which Lead Generation Services platform has better integrations? INFUSE and CIENCE are at parity for integrations, as neither product has reviewer-cited integration data above the publish floor. - **INFUSE:** Recent reviews mention integration with 6sense, but below the publish floor for all-time counts. - **CIENCE:** No integrations are cited in recent reviews. ### How do INFUSE and CIENCE compare on customer support? INFUSE outperforms CIENCE on Quality of Support by a material margin, with a 2.1-point advantage in reviewer scores. - **INFUSE:** Reviewers consistently praise INFUSE for responsive, proactive, and helpful support, with 22 all-time mentions of customer support and a Quality of Support score of 9.6. - **CIENCE:** Support is cited positively in only 1 all-time mention, with a Quality of Support score of 7.5, and recent reviews frequently note dissatisfaction with support responsiveness and follow-through. ### Which is easier to implement, INFUSE or CIENCE? INFUSE and CIENCE are at parity on Ease of Setup, as no dimension scores are available for this metric for either product. - **INFUSE:** Reviewers describe onboarding as straightforward and highlight the team's support during implementation. - **CIENCE:** Reviewers note simple onboarding in some cases, but also cite delays and confusion during setup in others. | | CIENCE | INFUSE | |---|---|---| | **Star Rating** | 3.7 out of 5 | 4.5 out of 5 | | **Total Reviews** | 180 | 293 | | **Largest Market Segment** | Small-Business (58.1% of reviews) | Mid-Market (59.7% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### CIENCE Pros: - Expertise (2 reviews) - Business Growth (1 reviews) Cons: - Poor Lead Quality (3 reviews) - Delivery Delays (2 reviews) ### INFUSE Pros: - Communication (25 reviews) - Helpful (25 reviews) Cons: - Communication Issues (9 reviews) - Miscommunication (5 reviews) --- ## Ratings Comparison | Rating | CIENCE | INFUSE | |---|---|---| | **Quality of Work** | 7.0 (120 reviews) | 9.3 (192 reviews) | | **Responsiveness** | 7.9 (123 reviews) | 9.8 (189 reviews) | | **Expertise of Team** | 6.9 (124 reviews) | 9.4 (189 reviews) | | **Execution Ability** | 7.0 (123 reviews) | 9.4 (191 reviews) | | **Communication Skills** | 7.5 (124 reviews) | 9.7 (191 reviews) | | **Professionalism** | 7.8 (124 reviews) | 9.8 (191 reviews) | | **Has the product been a good partner in doing business?** | 7.5 (140 reviews) | 9.6 (226 reviews) | --- ## Pricing ### CIENCE #### Entry-Level Pricing No pricing available #### Free Trial Yes ### INFUSE #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Professional Services | Product | Score | Reviews | |---|---|---| | **CIENCE** | N/A | N/A | | **INFUSE** | N/A | N/A | #### Planning | Feature | CIENCE | INFUSE | |---|---|---| | **Needs Assessment** | Not enough data | Not enough data | | **Resource Allocation** | Not enough data | Not enough data | | **Stayed within Budget** | Not enough data | Not enough data | | **Statement of Work** | Not enough data | Not enough data | | **Best Practices** | Not enough data | Not enough data | #### Delivery | Feature | CIENCE | INFUSE | |---|---|---| | **Technical Expertise** | Not enough data | Not enough data | | **Met Deadlines** | Not enough data | Not enough data | | **Meeting Management** | Not enough data | Not enough data | | **Project Updates** | Not enough data | Not enough data | | **Scope Management** | Not enough data | Not enough data | | **Roll-out** | Not enough data | Not enough data | #### Support | Feature | CIENCE | INFUSE | |---|---|---| | **Go Live Support** | Not enough data | Not enough data | | **Documentation** | Not enough data | Not enough data | | **Training ** | Not enough data | Not enough data | | **Metrics** | Not enough data | Not enough data | | **Admin Services** | Not enough data | Not enough data | ### Marketing Services | Product | Score | Reviews | |---|---|---| | **CIENCE** | N/A | N/A | | **INFUSE** | N/A | N/A | #### Planning | Feature | CIENCE | INFUSE | |---|---|---| | **Needs Assessment** | Not enough data | Not enough data | | **Resource Allocation** | Not enough data | Not enough data | | **Stayed within Budget** | Not enough data | Not enough data | | **Statement of Work** | Not enough data | Not enough data | | **Best Practices** | Not enough data | Not enough data | #### Delivery | Feature | CIENCE | INFUSE | |---|---|---| | **Technical Expertise** | Not enough data | Not enough data | | **Met Deadlines** | Not enough data | Not enough data | | **Meeting Management** | Not enough data | Not enough data | | **Project Updates** | Not enough data | Not enough data | | **Scope Management** | Not enough data | Not enough data | | **Roll-out** | Not enough data | Not enough data | ### Business Services | Product | Score | Reviews | |---|---|---| | **CIENCE** | N/A | N/A | | **INFUSE** | N/A | N/A | #### Planning | Feature | CIENCE | INFUSE | |---|---|---| | **Needs Assessment** | Not enough data | Not enough data | | **Resource Allocation** | Not enough data | Not enough data | | **Stayed within Budget** | Not enough data | Not enough data | | **Statement of Work** | Not enough data | Not enough data | | **Best Practices** | Not enough data | Not enough data | #### Delivery | Feature | CIENCE | INFUSE | |---|---|---| | **Technical Expertise** | Not enough data | Not enough data | | **Met Deadlines** | Not enough data | Not enough data | | **Meeting Management** | Not enough data | Not enough data | | **Project Updates** | Not enough data | Not enough data | | **Scope Management** | Not enough data | Not enough data | | **Roll-out** | Not enough data | Not enough data | ### Ecosystem Service Providers | Product | Score | Reviews | |---|---|---| | **CIENCE** | N/A | N/A | | **INFUSE** | N/A | N/A | #### Planning | Feature | CIENCE | INFUSE | |---|---|---| | **Needs Assessment** | Not enough data | Not enough data | | **Resource Allocation** | Not enough data | Not enough data | | **Stayed within Budget** | Not enough data | Not enough data | | **Statement of Work** | Not enough data | Not enough data | | **Best Practices** | Not enough data | Not enough data | #### Delivery | Feature | CIENCE | INFUSE | |---|---|---| | **Technical Expertise** | Not enough data | Not enough data | | **Met Deadlines** | Not enough data | Not enough data | | **Meeting Management** | Not enough data | Not enough data | | **Project Updates** | Not enough data | Not enough data | | **Scope Management** | Not enough data | Not enough data | | **Roll-out** | Not enough data | Not enough data | #### Support | Feature | CIENCE | INFUSE | |---|---|---| | **Go Live Support** | Not enough data | Not enough data | | **Documentation** | Not enough data | Not enough data | | **Training ** | Not enough data | Not enough data | | **Metrics** | Not enough data | Not enough data | | **Admin Services** | Not enough data | Not enough data | ### Outsourced Sales Providers | Product | Score | Reviews | |---|---|---| | **CIENCE** | 7.2/10 | 15 | | **INFUSE** | N/A | N/A | #### Capabilities | Feature | CIENCE | INFUSE | |---|---|---| | **B2B Lead Development** | 7.4 (15 reviews) | Not enough data | | **Onboarding** | 7.7 (15 reviews) | Not enough data | | **Lead Qualifying** | 7.1 (15 reviews) | Not enough data | | **Qualified Meetings** | 6.9 (15 reviews) | Not enough data | | **Sales Account Management** | 6.9 (12 reviews) | Not enough data | | **Virtual Support** | 7.2 (13 reviews) | Not enough data | #### Expertise | Feature | CIENCE | INFUSE | |---|---|---| | **Demand Generation** | 7.3 (13 reviews) | Not enough data | | **CRM** | 6.7 (12 reviews) | Not enough data | | **Analytics Capabilities** | 7.4 (15 reviews) | Not enough data | ### B2B Services | Product | Score | Reviews | |---|---|---| | **CIENCE** | N/A | N/A | | **INFUSE** | N/A | N/A | #### Team Quality | Feature | CIENCE | INFUSE | |---|---|---| | **Change Management Skills** | Not enough data | Not enough data | | **Executive Presence** | Not enough data | Not enough data | | **Vertical Expertise** | Not enough data | Not enough data | | **Technology Partnerships** | Not enough data | Not enough data | --- ## Categories **Shared Categories (3):** [Lead Generation Companies](https://www.g2.com/categories/lead-generation-services), [Email Marketing Services Providers](https://www.g2.com/categories/email-marketing-services), [Digital Marketing Services](https://www.g2.com/categories/digital-marketing) **Unique to CIENCE (4):** [Outsourced Sales Companies](https://www.g2.com/categories/outsourced-sales-providers), [Market Research Companies](https://www.g2.com/categories/market-research-services), [Sales Consultants](https://www.g2.com/categories/sales-consulting), [HubSpot Consulting Services](https://www.g2.com/categories/hubspot-consulting-services) **Unique to INFUSE (2):** [Content Marketing Agencies ](https://www.g2.com/categories/content-marketing-agencies), [Account-Based Marketing Agencies](https://www.g2.com/categories/account-based-marketing-agencies) --- ## Reviewer Demographics ### By Company Size | Segment | CIENCE | INFUSE | |---|---|---| | **Small-Business** | 58.1% | 22.6% | | **Mid-Market** | 38.0% | 59.7% | | **Enterprise** | 3.9% | 17.7% | ### By Industry #### CIENCE - **Computer Software:** 16.7% - **Information Technology and Services:** 15.0% - **Marketing and Advertising:** 11.7% - **Financial Services:** 3.9% - **Biotechnology:** 2.8% - **Education Management:** 2.8% - **Hospital & Health Care:** 2.8% - **Professional Training & Coaching:** 2.8% - **Internet:** 2.2% - **Industrial Automation:** 2.2% - **Other:** 37.2% #### INFUSE - **Computer Software:** 30.4% - **Information Technology and Services:** 24.4% - **Marketing and Advertising:** 19.4% - **Computer & Network Security:** 5.7% - **Financial Services:** 2.8% - **Human Resources:** 2.1% - **Telecommunications:** 2.1% - **Online Media:** 1.8% - **Computer Networking:** 0.7% - **Non-Profit Organization Management:** 0.7% - **Other:** 9.9% --- ## Alternatives ### Alternatives to CIENCE - [Belkins](https://www.g2.com/products/belkins/reviews) — 4.7/5 stars (93 reviews) - [SmartSites](https://www.g2.com/products/smartsites/reviews) — 4.9/5 stars (259 reviews) - [KlientBoost](https://www.g2.com/products/klientboost/reviews) — 4.8/5 stars (405 reviews) - [Martal Group](https://www.g2.com/products/martal-group/reviews) — 4.6/5 stars (135 reviews) - [WebFX](https://www.g2.com/products/webfx/reviews) — 4.8/5 stars (203 reviews) - [Winning by Design](https://www.g2.com/products/winning-by-design/reviews) — 4.8/5 stars (765 reviews) - [memoryBlue](https://www.g2.com/products/memoryblue/reviews) — 4.6/5 stars (337 reviews) - [webdew](https://www.g2.com/products/webdew/reviews) — 4.9/5 stars (223 reviews) - [SmartBug Media](https://www.g2.com/products/smartbug/reviews) — 4.8/5 stars (214 reviews) - [Otter PR](https://www.g2.com/products/otter-pr/reviews) — 4.9/5 stars (204 reviews) ### Alternatives to INFUSE - [KlientBoost](https://www.g2.com/products/klientboost/reviews) — 4.8/5 stars (405 reviews) - [WebFX](https://www.g2.com/products/webfx/reviews) — 4.8/5 stars (203 reviews) - [SmartSites](https://www.g2.com/products/smartsites/reviews) — 4.9/5 stars (259 reviews) - [Winning by Design](https://www.g2.com/products/winning-by-design/reviews) — 4.8/5 stars (765 reviews) - [memoryBlue](https://www.g2.com/products/memoryblue/reviews) — 4.6/5 stars (337 reviews) - [webdew](https://www.g2.com/products/webdew/reviews) — 4.9/5 stars (223 reviews) - [DashClicks](https://www.g2.com/products/dashclicks/reviews) — 4.7/5 stars (245 reviews) - [SmartBug Media](https://www.g2.com/products/smartbug/reviews) — 4.8/5 stars (214 reviews) - [Otter PR](https://www.g2.com/products/otter-pr/reviews) — 4.9/5 stars (204 reviews) - [Martal Group](https://www.g2.com/products/martal-group/reviews) — 4.6/5 stars (135 reviews) --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cience-vs-infusemedia-infuse)